Gregory Mountain Products introduces “Welcome to Gregory,” a global invitation to the curiously driven

SALT LAKE CITY, UTAH (March 17, 2026)Gregory Mountain Products today introduces Welcome to Gregory, a new global brand campaign built on a simple belief: the moments we seek—on the trail, in the city, and everywhere in between—are richer when we approach them with curiosity and intention.

More than a campaign, Welcome to Gregory is an open invitation to people who move through the world with purpose. It welcomes a global community shaped not by where you go, but by how you show up—placing value on meaningful experiences and growth that comes from doing.

For nearly 50 years, Gregory has designed outdoor gear trusted in some of the world’s most demanding environments. That legacy has always been shaped by the people who carry it—early risers, long-haulers, and everyday explorers—drawn to experiences that feel intentional, meaningful, and earned.

“Gregory builds gear people trust—gear that earns its place in moments that matter,” said John Sears, Global General Manager of Gregory Mountain Products. “Welcome to Gregory is about honoring that foundation while inviting more people into what we’ve always stood for: showing up prepared, staying curious, and making the most of the experience in front of you.”

The campaign comes to life through cinematic storytelling that follows Gregory gear in motion—from remote mountain landscapes to the rhythm of everyday life. The 90-second hero film, shot in Chile and featuring athlete Ben Kielesinski, reflects Gregory’s commitment to thoughtful design and enduring performance—not only for backcountry pursuits, but also for everyday discovery through urban exploration and adventure travel.

Welcome to Gregory will roll out globally this spring across digital and social channels.

Welcome to Gregory.
 Designed with purpose. Built with intention.

For more information, visit gregory.com.

About Gregory Mountain Products

Gregory Mountain Products designs and engineers outdoor gear for life in motion—from expeditions and backpacking to active travel, gear organization, and everyday carry—creating thoughtfully built products that support meaningful experiences wherever the journey leads. Learn more at Gregory.com.

MEDIA CONTACT: Becca Katz I Verde Brand Communications I becca@verdepr.com

POC unveils new 2026 road cycling apparel collection

STOCKHOLM, Sweden (March 16, 2026) — POC, the Swedish protection brand known for its reputation for safety, innovation and design, this week unveils its 25/26 winter season apparel line, unveiled its new road cycling seasonal collection for 2026.

The collection is led by the new competition-focused ’Raceday’ collection, a range of apparel geared towards female and male cyclists looking for enhanced performance and aerodynamics. The new Raceday collection will also feature POC’s patent-pending gender-specific ‘Novus’ chamois/pads, developed from in-house research.

Alongside Raceday, the ‘Cadence’ road cycling collection sees a number of new updates and additions, including the brand-new Women’s Cadence Cargo bib shorts featuring the Novus female chamois/pads, as well as new styles, accessories and seasonal colours.

The new season collection also features a brand new translucent ‘Ultra’ bags collection, designed for everything from intense one-day competitions to big multi-day adventures. Rounding off the seasonal introduction is the limited ‘Legacy’ collection, which revisits some colors and details from POC’s heritage and is brought together with POC’s modern-day lineup.

Introducing the new seasonal collection, Monica Lindstrom, Apparel Director at POC, said, “POC is well known for innovation, and we have used our extensive experience in fabric and material development to challenge ourselves and conventional thinking. That was the starting point for our research and the creation of the new Novus chamois, and we are now bringing that same focus further into performance cycling apparel with the new Raceday collection, which uses new fabrics and technologies to optimise aerodynamic performance, with precise compression, breathability and comfort.”

THE RACEDAY COLLECTION

The Raceday Collection has been developed specifically for the demands of racing and intense riding. Integrated with brand-new pad innovation and highly compressive fabrics, the collection provides targeted support and aerodynamic efficiency with a precise fit, optimised for a more aggressive riding position.

The new Raceday collection features male and female bib shorts made from fully recycled materials, with a highly compressive fabric, flat elastic suspenders, and a raw-cut ending. The female bib will also come with POC’s well-established suspender solution, which allows female riders to take a nature break without needing to take their jersey or jacket off.

The male and female jerseys are designed with a race fit, bonded sleeves, high recovery levels and exceptional wicking. Developed with a gender-specific construction and cut, optimized for female or male cyclists, the collection enhances those competitive moments in training or racing where precision and detail count, such as breathability, compression, comfort and aerodynamics.

THE CADENCE COLLECTION

The new seasonal road collection sees a significant addition to the Cadence collection, which was first introduced last year. New in the line are the female-specific Cadence Cargo bib shorts with their women’s-specific Novus Chamois. The bibs have also been enhanced with an updated suspender system, which, since its introduction, has led the way in creating bib shorts that allow female riders to take a nature break without ever needing to take off their jersey or jacket.

Cadence is designed to optimise year-round riding and training, and features a dynamic fit to provide riders with the best support across a multitude of riding positions. The new collection introduces a long-sleeve jersey designed to support riding in cooler weather conditions, which will sit alongside the warmer weather short-sleeve jersey.

The Cadence jerseys feature a precise cut, a wider, secure hem, multiple pockets and a highly breathable recycled fabric that also offers factor 50 sun protection. Both short- and long-sleeve jerseys come in female and male specific designs and a host of new color options.

Details and accessories may be small, but they play a big part in a day on a bike. The new Cadence Leg and Arm warmers are an essential complement to any kit, providing additional comfort and warmth that is easy to adjust on colder rides.

With a lightweight fabric, they are also very easily packable. Together with the new Cadence Thermal Long Sock, made with 35 percent Merino wool and featuring terry-knit zones at the heel and toe for extra insulation where it is needed most, the season can start earlier and end later.

The Cadence collection has also been revitalised with new sock styles in various colors, materials, styles and lengths, providing the perfect personalization for the return of warm weather and sunny conditions.

ULTRA BAGS

Following the success of the Ultra Vest, the Ultra Collection is being augmented with a brand-new range of on-bike bags. Whether it’s a one-day or multi-day adventure, the new Ultra bags offer riders the perfect mix of options to carry more with confidence. Made from translucent waterproof TPU, the Ultra bags are engineered for practicality, efficient organization and easy on-the-move access to your ride essentials.

LEGACY COLLECTION

As part of the new-season colours, the Legacy collection brings something new from the archive. The Legacy Collection is inspired by POC classics and infused with POC’s latest lineup in road and mountain bikes. Featuring the iconic POC propeller and with a vibrant colour palette, it’s a collection to light up the imagination, where classic style meets modern-day protection and performance.

INTRODUCING THE NOVUS CHAMOIS/PAD

The intersection where saddle and cyclist’s body meet is often a weak spot in comfort, performance and experience. Chamois/pads have been around for as long as cycling and do make a difference, but they can often be basic and have reduced effect over time.

By using and analyzing pressure mapping technology across a range of rider types, positions, saddles, durations, and conditions, as well as working with experts in physiotherapy, gynaecology and bike fit, POC concluded that a chamois/pad needed to be fundamentally different from what had come before.

Monica Lindstrom, Apparel Director at POC, said, “As the evidence from our research emerged, we realized that to really make the improvements we wanted female and male cyclists to have, then we would need to break with conventional thinking. The result is that the Novus chamois has very specific female and male constructions and is significantly wider and more ventilated. It features channel relief and innovative gel-layered construction for consistent pressure management regardless of duration.”

Wider is better — POC’s data illustrated that most cyclists, regardless of gender, saddle type, and position, needed support that was wider than was typical in most chamois/pads. Both male and female riders’ pressure zones were consistently wider than the support chamois/pads offered, which led to the specific shape and design of the Novus Chamois.

Release the pressure — It is common for female and male cyclists to suffer from discomfort in certain zones under high pressure during a ride. The Novus chamois is explicitly tuned to release pressure in these zones with larger channels in the centre and back of the chamois and having a specific length.

Layered gel support — Testing shows that foam-based pads lose their support over longer rides, especially if they become wet. By adding a gel layer within the foam layers, the Novus Chamois/pad allows for optimal support for short and longer-duration rides and will never collapse when wet.

More ventilated — Enhancing airflow and ventilation keeps the seated area dry and cool, which is fundamental in improving the rider experience, especially for female riders. The Novus Chamois/pad achieves this with variable material layers and air permeability designed together for airflow and breathability. This includes the gel layers, which feature open structures to allow air to pass through.

Gender-specific — The Novus Chamois comes in specific male and female versions as the rider needs are very different primarily due to anatomy and riding posture. Pelvis angles have directly influenced the length, breathability, and shape of the female chamois/pad, as well as the sit bone width and core strength, especially post-pregnancy. Most Chamois/pads are based on male anatomy so that the male Novus pad may look recognizable. Still, it is also very different from what had come before, with a much wider sit bone position and longer gel support through the pad, which resulted from tests illustrating the need for pressure relief across the Chamois/pad in different riding positions.

MEDIA RESOURCES

Further downloadable assets available to use and download here:

https://pocbrandportal.com/share/yRBKtkPKaDA6hkFteP6M/folders/4230

AVAILABILITY

The Cycling Seasonal Collection is now available to buy at poc.com and in​ selected stores.

https://poc.com/en-us/cycling

CYCLING PAGES

https://poc.com/spring-summer-road-cycling

BIKE PACKS & BACKPACKS PAGE

https://poc.com/categories/cycling/gravel/backpacks

ABOUT POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on​ a global mission: protect lives and reduce the consequences of accidents for athletes​ and anyone inspired to be one. Creating all types of protection for cycling and snow​ sports, POC uses research, scientific methods and rigorous testing in its pursuit of​ innovation.

Media Contact: Verde Brand Communications | (970) 235-0268 | poc@verdepr.com

– X X X –

Aventon Introduces the Current, a Full Power, Full Suspension, Carbon Fiber eMTB for Under $6,000

BREA, Calif. – March 16, 2026 – Aventon, a leader in accessible e-bike innovation, today announced the launch of the Current ADV and EXP, the brand’s first-ever full-suspension electric mountain bike (eMTB). Designed to bridge the gap between elite performance and everyday accessibility, the Current is a highly capable trail platform, featuring 140mm of rear travel and a 150mm fork, Aventon’s proprietary 110Nm Ultro X mid-drive motor, top-tier SRAM and RockShox components, and industry-leading smart tech integration.

“The Current marks a pivotal moment in Aventon’s story,” said Kris Heineman, Senior Brand Director at Aventon. “Our vertically integrated team worked to build a true performance mountain bike with premium components and cutting-edge technology, at a fraction of the cost of our competitors. We’re excited to empower riders to explore more trails with greater confidence.”

Mountain Bike Icon Joins Aventon Team

Alongside the Current bike launch, Aventon signed the most recognizable personality in mountain biking, Brett Tippie. A freeride pioneer, event emcee, and Hall of Fame rider, Tippie chose to be an ambassador for the new Current after putting the bike through its paces.

“Aventon’s EU PR Manager Dennis Rankl drove over 15 hours to deliver me a Current prototype in Wales last year,” said Tippie. I had been testing eMTBs from a few different brands, but the Current was my clear favorite. This bike is super capable, and it’s going to surprise a lot of people, especially at this price. I’m stoked to be part of a team that is pushing the industry.”

Performance Meets Aventon Technology

At the heart of the Current is the Aventon Ultro X motor, delivering a massive 110Nm of torque (increasing to 120Nm in Boost Mode) and 750W of peak power. The motor is paired with an 800Wh integrated battery, offering an impressive range of up to 105 miles.

The Current sets a new standard for connectivity in the eMTB space through its Aventon Control Unit (ACU):

  • Integrated Top Tube Touchscreen: An intuitive interface for on-trail adjustments.
  • Wireless Control Pad: Seamless mode switching without cluttering the cockpit.
  • Advanced Tracking: Integrated 4G connectivity, GPS tracking, and a built-in alarm system for trailhead peace of mind.
  • Ride-Centric Data: Riders can access customizable ride-tuning settings and performance tracking with proprietary features like Wheel Lift Control, Ride Tune customization, overrun and integrated Jump/Air Time logging.

Two Spec Levels Built for Every Trail

The Current is available in two distinct builds to suit different rider needs and budgets:

Style Current ADV ($4,599) Current EXP ($5,999)
Frame 6061 Aluminum Carbon Front Triangle / Alloy Rear
Fork RockShox Psylo Gold (150mm) RockShox Lyrik Select (150mm)
Drivetrain SRAM Eagle 70 Transmission SRAM S1000 Transmission (Electronic)
Brakes SRAM DB8 Stealth SRAM Maven Base (4-Piston)
Colors Blue Onyx, Camouflage Glacier Mint, Midnight Black
Weight 56 lbs. 52 lbs.

 

The Current is a Class 1 e-bike, convertible to Class 3, and is fully UL Certified for both battery and motor safety.

Availability

The Aventon Current is available on starting March 16, 2026, through Aventon’s website and its extensive network of authorized dealers across North America.

About Aventon:
Aventon was founded in 2013 and is headquartered in Brea, California. Born from a passion for bicycle racing, Aventon has grown into one of the leading ebike brands in North America. The company’s mission is to redefine adventure by combining innovative technology, thoughtful design, and an outstanding riding experience. Aventon controls the majority of its value chain internally and employs hundreds of staff worldwide to shape the future of two-wheeled e-mobility.

###

Press Contact:
Tom Sweeney / PR Manager North America
tsweeney@aventon.com

Ocean Bottle Bolsters Presence in Outdoor Market with Launch of Peak, Trail-Ready Line Built to Fight Plastic Ocean Pollution

LONDON / NEW YORK (March 16, 2026)Ocean Bottle, the award-winning, B-Corp certified reusable water bottle brand, today announced the launch of Peak, engineered for the outdoors and built to power real-world change, with every purchase funding the removal of 1,000 ocean-bound plastic bottles in weight. It is available now at REI.com and to pre-order at oceanbottle.co, starting at $39.

The Peak line is purpose-built for life outside. Each bottle fits easily into standard car cup holders for the drive to the trailhead, while upgraded insulation keeps drinks cold or hot throughout long hikes, climbs, and days on the water. Enhanced durability and a leakproof design mean the bottles can handle the realities of backpacks, gear bins, and rough terrain. Every bottle is backed by a 10-year warranty and designed to last for years of adventure. It is offered in three versions: Peak Original with a twist off lid; Peak GO with a straw and flip-top lid; and Peak Brew with 360-degree free-flowing lid enabling consumers to easily transition from their morning coffee routine to a weekend hike.

Every bottle purchased funds the collection of 1,000 ocean-bound plastic bottles, about 25 pounds of plastic waste, powering Ocean Bottle’s mission to protect the oceans. A built-in Near-Field Communication (NFC) chip takes that further, connecting to the Ocean Bottle app allowing users to track refills and drive even more plastic collection in real time. Ocean Bottle’s partners with Plastic Bank, Plastics for Change, and CleanHub, provide plastic collectors across Brazil, Egypt, Ghana, India, Indonesia, Kenya, and the Philippines with fair income, education, and healthcare.

“Peak is built for outdoor enthusiasts who push further and expect their gear to do the same for the planet,” said Nick Doman, co-founder and CEO of Ocean Bottle. “Outdoor participation in the U.S. is at an all-time high; the consumers driving that growth aren’t just looking for better gear, they demand brands that share their values. That’s the kind of alignment today’s outdoor consumer expects.”

Key features:

  • Reliably leak-proof with an inverted thread for tighter sealing
  • Peak Original and GO, sized at 24-oz., Peak Brew at 20-oz. for a variety of outdoor adventures
  • Triple insulation and double-walled thermal cap: hot up to 7 hours (Original/GO) / 9 hours (Brew), cold 15 hours, iced 30 hours
  • Reinforced body, secure lid, and rugged rubber base for increased durability
  • 90% recycled stainless steel; dishwasher safe and BPA free
  • Built-in NFC chip connecting to the Ocean Bottle App tracking refills and funding plastic collection
  • Modular lids: Peak Original Lid, GO Lid, and Brew Lid can swap between bottles for greater versatility
  • 10-year warranty with free replacement parts

About Ocean Bottle

Founded in 2019 and headquartered in London, Ocean Bottle is a B-Corp certified social-impact brand that fights ocean-bound plastic. Each product sold funds the collection of the equivalent of 1,000 plastic bottles in weight, supporting coastal communities with access to healthcare, education, and financial security. To date, Ocean Bottle has prevented over 2 billion plastic bottles (about 53 million pounds) from entering the ocean. Read the 2024 impact report and visit oceanbottle.co to learn more.

###

Media Contact

Genny Boots, CGPR

907-306-1890

genny@cgprpublicrelations.com

BRANWYN Performance Innerwear Introduces the Essential Supreme Bra

Bend, OR – March 16, 2026 BRANWYN, the award-winning women’s seamless Merino wool Performance Innerwear and activewear brand, proudly introduces its latest innovation: the Essential Supreme Bra. Built with a first-of-its-kind seamless scrunch construction knit directly into the garment, the Essential Supreme Bra creates natural separation without underwires or additional seams while preserving the smooth, second-skin feel the brand is known for.

Engineered with BRANWYN’s proprietary GLDNspun™ 4-way seamless knit technology and crafted from ZQRX™ Merino wool, the Essential Supreme Bra represents two years of refinement driven by direct customer feedback. Knit-engineered tension mapping provides wire-free separation and contouring without digging, pinching, or bulk, while removable OEKO-TEX® Standard 100–certified sustainable bra pads offer customizable coverage. Convertible straps, built on the best-selling Essential Busty Bra silhouette, can be worn straight or crossed in the back for added support. Fully integrated in design and function, the Essential Supreme Bra regulates temperature, wicks moisture, and moves effortlessly from low-impact activity to all-day wear.

“The Essential Supreme Bra is a direct response to what our community has been asking for,” says BRANWYN CEO Deanne Buck. “We’re pushing the boundaries of what seamless Merino wool can do for activewear by using cutting-edge knitting technology to deliver structure, performance, and comfort straight from the fabric itself. We iterated for two years to create natural separation without sacrificing the seamless feel our community loves,” says BRANWYN CEO Deanne Buck. “By evolving how we design with a natural fiber, ZQRX™Merino wool, we were able to knit that experience directly into the garment.”

Essential Supreme Bra Key Features:

  • GLDNspun™ knit blend of 81% extra fine ZQRX™ Merino wool, 14% nylon, and 5% Spandex
  • Integrated seamless scrunch architecture for natural separation
  • ZQRX™ regenerative Merino wool for thermoregulation and moisture management
  • Pockets for bra pad inserts
  • Removable OEKO-TEX® Standard 100–certified sustainable bra pads
  • 5”-wide band and .75”-wide straps are adjustable and reversible
  • Third-party certified BPA-free, PFAs-free, and forever chemical-free
  • Available in sizes S-XXL in Black & Luna Grey colors

Building on the brand’s industry-leading seamless Merino wool technology, the Essential Supreme Bra is the latest addition to the brand’s growing collection of natural fiber activewear that prioritizes performance, comfort, and thoughtful design for women. The Essential Supreme Bra (MSRP: $78.00) will be available March 19 at branwyn.com.

For more information on BRANWYN, please visit www.branwyn.com or direct media inquiries to Stacy Kline at stacy@darbycommunications.com.

###

About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining a first-ever blend of ZQ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meets our unique needs. Additionally, we collaborate with organizations that foster a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.

KEEN and Snow Peak debut first collaboration HYPERPORT H2 launching March 13

Portland, Oregon—KEEN, Inc. (KEEN), maker of original hybrid footwear, and Snow Peak, the Japanese outdoor lifestyle brand known for its refined, high-quality gear, announce the launch of its first collaboration model: the KEEN HYPERPORT H2, available beginning March 13, 2026.

KEEN and Snow Peak share a common philosophy of sustainable manufacturing and a belief in creating products that inspire people to enjoy time in nature. Brought together by the shared desire to offer more opportunities for people to connect with the outdoors, the two brands have come together for their first collaboration. Designed to move seamlessly from city streets to the campsite, the model bridges everyday life and the natural world, fostering a closer connection to nature.

The collaboration model, HYPERPORT H2, is based on KEEN’s HYPERPORT, featuring a maximal midsole and high-grip outsole. Engineered for versatility, it adapts across a wide range of environments—from trails to urban settings, and from waterside activities to outdoor leisure settings—delivering all-day comfort and high performance.

In 2003, KEEN created the ultimate adventure sandal, the Newport, by combining the support and protection of a hiking shoe with the freedom and comfort of a water sandal. Two decades later, KEEN reimagined its original hybrid sandal with a maximal midsole and high-grip outsole for all-day comfort and performance from street to water to trail. The Hyperport, a 2024 ISPO award winner, is designed for a life that moves between worlds.

The collection includes an all-black adult model and a kids’ model inspired by the colors of Snow Peak’s iconic LED lantern, Hozuki Lantern, named after the traditional Japanese ground cherry plant. Design details include a logo patch featuring the asterisk motif on the upper and a Snow Peak corporate logo pin label at the heel.

A special campaign film has also been created to express the spirit of this collaboration. Through the story of a family camping together, the film portrays the product’s functionality and the warmth of time spent in nature in a simple and serene tone. It reflects the shared values of craftsmanship and a love for the outdoors, evoking the comfort and sense of freedom that comes from stepping away from daily life and immersing oneself in the natural world.

Through this collaboration, KEEN and Snow Peak aim to provide richer nature experiences and to continue supporting more people in discovering and embracing the world of the outdoors.

Key features of the Hyperport include:

  • Airy cushioning: Injected foam midsole is extra thick yet lighter for a more cushioned experience.
  • Maximized grip: High-grip zones in KEEN Aquagrip rubber for better traction on wet surfaces.
  • Roomy toe box: Generous space across the forefoot for toes to spread out.
  • PROTECT toe protection: The rubber toe bumper that’s been keeping toes safe since 2003.
  • Pull-on easy: Stretchy mesh heel and pull tab for an easy on, secure fit.
  • Easy-cinch bungee: Cinches up for a just-right fit.
  • Water-ready upper: Washable webbing and quick-dry lining are made to get wet.
  • Pesticide-free odor control: Eco Anti-Odor fights foot funk with natural probiotics that are safe for human health and the environment.

This limited-edition Hyperport will be available starting March 13, priced at $130 USD for women’s and men’s sizes and $67 USD for kids’ sizes. The collection will be available through KEEN and Snow Peak’s official retail and online channels, with kids’ sizes offered exclusively through KEEN.

About KEEN

Family-owned and values-led for over 20 years, KEEN is striving to make the most original, durable, Consciously Created footwear on the planet and using its business to do good.

In 2003, KEEN started a revolution with the introduction of the original hybrid sandal, the Newport – combining the openness of a water sandal with the toe protection of a rugged shoe. KEEN has continued to create industry-changing innovation for life outside on trails, jobsites, sidewalks, and water. Its KEEN.FUSION-constructed Targhee IV hiking boot was awarded a Best Invention of 2024 by Time Magazine for its revolutionary durability. KEEN has been PFAS free since 2018 and is taking everything it knows as a conscious shoemaker and putting it in service of people and the planet – sharing its sustainable innovations to do more good together. Learn more at keenfootwear.com.

About Snow Peak

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature.

Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, and offers hospitality experiences through its restaurant Takibi, and campground, the Long Beach Campfield. More at snowpeak.com.

Media Contactsnowpeak@jamcollective.net

Two Women Prepare for the LOWA Matterhorn Adventure Supported by the Summit Scholarship Foundation and LOWA

STAMFORD, Conn.  March 13, 2026 – LOWA Boots, a global footwear brand known for its over 100 years of hand-crafted heritage and professional footwear, announces two women from the United States and Germany have been selected for the scholarship supported by the Summit Scholarship Foundation and LOWA. Until August 2026, they will be prepared for an ascent of the Matterhorn by renowned alpinists Sunny Stroeer, Gerlinde Kaltenbrunner, Ines Papert and Alix von Melle.

Thirty‑five‑year‑old Tiffany Diep from New Hampshire is a mother of three. Growing up in a traditional Asian household, she never felt fulfilled by the role that was expected of her. It was only later in life that mountaineering helped her break free from these expectations and build self‑confidence. “Representation matters, especially in spaces where women, particularly Southeast Asian women, are rarely seen. Now that I know these dreams are within reach, I am determined to pursue them. Joining an all-women Matterhorn team is more than climbing a peak, it’s about rewriting the story I once told myself.”

Noemi Kreuz is 25 years old and lives in Rottenburg am Neckar, Germany. As a youth leader with the German Alpine Club (DAV), she is committed to supporting FLINTA* individuals in mountain sports by offering tours and courses tailored to this community. As an experienced mountaineer, she has personally encountered situations in which she was treated as a less capable climbing partner because of her gender.

Sunny Stroeer, endurance athlete and founder of the Summit Scholarship Foundation, is looking forward to working with the two scholarship recipients: “With Tiffany and Noemi, we have selected two applicants who represent two generations of women in the mountains. Through the Summit Scholarship Foundation, we can provide knowledge, equipment and financial resources to support women in alpine mountaineering in finding their own path – and in doing so, becoming role models for others.”

More information about the program (summitscholarship.org) →

Press contact:
Mary Beth Golden

CGPR Public Relations

marybeth@cgprpublicrelations.com

About LOWA Boots

With over 100 years of hand-crafted European heritage, LOWA Boots is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality, and proprietary technology. Its designers adeptly navigate the outdoor performance, trail running, lifestyle, and tactical categories, always nurturing brand integrity. LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. For more information, visit www.lowaboots.com.

###

AllTrails steps up investments in public lands and outdoor communities

SAN FRANCISCO (March 12, 2026) – AllTrails today released its first Impact Report, detailing its social and environmental impact work. As outdoor participation reaches record highs and public lands respond to environmental and policy threats, AllTrails is directly investing in supporting land managers, addressing climate change, and increasing equitable access to the outdoors.

At the center of this work is the AllTrails Public Lands Program — a free, first-of-its-kind platform that helps park and land managers better prepare trailgoers for their outdoor adventures. Launched in 2024, the program partners with trail managers and nonprofits to share visitor data and insights that help inform restoration and conservation efforts. Today, AllTrails proudly partners with more than 800 agencies, nonprofits, and community organizations worldwide.

“As AllTrails grows, so will our investments in giving back,” said AllTrails Chief Executive Officer, Liz Hamren. “We’re building for the long term: stronger trails, broader access, and a more welcoming outdoors for everyone.”

Key highlights from the AllTrails 2025 Impact Report include:

  • Strengthening trail stewardship through the Public Lands Program: AllTrails partners with trail experts such as land managers and park rangers to keep trail information accurate and updated so members can explore outside safely and confidently. In addition to Public Lands Program partnerships, the inaugural AllTrails Stewards Fund improved 1,022 miles of trails across 24 grassroots organizations in 2025.
  • Increasing equitable access to the outdoors: AllTrails drives measurable impact for all trailgoers by partnering with non-profits such as Camping to Connect and SheJumps to empower underrepresented groups on the trail. The app also leads on accessibility transparency with 11,000 trails designated as accessible for trailgoers with reduced mobility, and 156,000 trails with detailed surface information, giving members the information they need to choose trails that meet their mobility needs.
  • Advancing climate initiatives: Climate change is reshaping trails and poses a direct threat to outdoor recreation, plant species, and animal communities. In partnership with the National Forest Foundation, AllTrails helped plant 25,000 trees in 2025, and took steps to offset emissions by purchasing carbon credits that support the Appalachian Mountain Club, the oldest outdoor conservation and recreation organization in the United States.

“As our community grows, so does our responsibility to protect healthy, well-managed public lands that make outdoor recreation possible,” said Pitt Grewe, Head of Social and Environmental Impact at AllTrails. “Through our direct investments in conservation partners, our Public Lands Program, and our commitment to 1% for the Planet, stewardship is core to how we operate.”

The full report details measurable progress across conservation, community impact, and responsible recreation, and is available to download here.

About AllTrails:

AllTrails is the app for exploring the outdoors. We help people spend more time outside by connecting them to their next adventure. Home to the world’s largest outdoor community, with members and trails around the globe, you can find AllTrails in the Apple App Store, Google Play Store, and at alltrails.com.