HOUSTON (June 9, 2026) – Turtlebox, the maker of rugged, waterproof outdoor speakers, today announces the launch of their newest speaker, Cub. Compact in size but engineered for serious performance, Cub brings the brand’s signature toughness and loud, premium sound into a cube-shaped design.

With Cub, Turtlebox is proving that big sound doesn’t need a big footprint. The new speaker pushes an impressive 118 decibels of sound and is wrapped in a rugged body built for a real beating. The Cub is waterproof, portable, and built to move.

“The Cub is for people who are always ready for adventure and who don’t want to choose between going light and going loud,” said Reagan Fincher, Chief Product Office at Turtlebox. “We built it from the same Texas-tough DNA as everything else in our lineup, just dialed in for every pursuit where space is at a premium. It packs light and hits heavy. Built perfect for the beach, a tailgate or gym floor.”

Born on the bayou in Houston, Turtlebox has built its reputation on making speakers that can take a beating and still deliver premium sound. Turtlebox speakers are right at home whether you’re on the water, at basecamp, or hauling gear into the backcountry. The Cub brings that same promise in a new package that fits right between the current Ranger and Original Gen 3.

The Cub will be available in five colors – White, Tan, Green, Gray, and Orange. Supporting the rugged construction and premium audio is Party Mode, which allows users to sync unlimited Turtlebox speakers together for a full surround sound experience. Party Mode is compatible across the Cub, Ranger, Original Gen 3 and Grande speakers.

Turtlebox Cub Key Specs at a Glance:

• Dimensions: 5.75” L x 7.20” W x 8.60” H
• Weight: 5.3lbs
• Maximum Volume: 118 dB
• Battery Life: 4 hrs 50 mins at max volume
• Features: Waterproof, drop-proof, Party Mode, Bluetooth 5.4
• Available Colors: White, Tan, Green, Grey , Orange
• Price: $330

“Whether you’re loading up the 4×4 or heading out to the flats, the Cub goes where other speakers can’t,” continued Fincher. “It’s small enough to take anywhere, loud enough to make it worthwhile.”

The Turtlebox Cub is available now. For more information, visit www.turtleboxaudio.com.

###

About Turtlebox

Turtlebox was born out of necessity after breaking every so-called “loud” speaker on the market during outdoor adventures. Originally built in a garage for personal use, it became clear that nothing else could handle the elements and deliver the volume needed for environments like beaches, boats, and ATVs. Recognizing the demand, Turtlebox set out to create the world’s loudest, most rugged outdoor portable speaker — built to go anywhere and be heard everywhere. For more information, visit TurtleboxAudio.com.

 

Media Contact:

Landry Carrera, Backbone

landry.carrera@backbone.media

 

Longmont, CO, June 6, 2026 — HydraPak, a global leader in high-performance hydration solutions for the run, bike, and outdoor industries, is expanding its commitment to run specialty across global markets through a focused growth strategy centered on major event marketing, best-in-class sales representation, and strategic retail partnerships.

Market indicators continue to show year-over-year growth across the running category, including findings from the latest Running Industry Trends Report published by the Outdoor Industry Association. At its core, HydraPak exists to support athletes by creating products that help them fuel and hydrate throughout training and racing. As the category continues to grow, the brand is increasing its investment in authentic engagement with runners through grassroots events, specialty retail, and partnerships with trusted voices in the sport.

“We see a clear opportunity to lead in run specialty by showing up differently, more authentically, more consistently, and with greater intent,” said Aaron Brown, Vice President of Sales at HydraPak. “We’ve worked closely with athletes to ensure our products perform at the highest level, and now we’re bringing that same focused energy to run specialty. This is about building a brand that runners trust at every touchpoint, from race day to the retail floor.”

A Multi-Pronged Growth Strategy

Major Event Participation & Brand Activation

HydraPak is deepening its investment in community partnerships and premier events worldwide, supporting athletes across competitive and recreational landscapes. Through on-site activations, athlete engagement, and sustainability-focused hydration initiatives, the brand is building meaningful connections with local run clubs including Chiconas Run Chicago, Peace Runners 773, and Pioneers Run Crew. This year’s event partnerships span sponsorship of the Western States Endurance Run, Official Vendor Partner of the Chicago Marathon, Official Sustainability Partner of the 2026 Brighton Marathon Weekend, and a collaboration with Culligan International, the Official Water Solutions Supplier of the 2026 Schneider Electric Marathon de Paris.

Run Specialty Representation Network Expansion

To support accelerated distribution growth, HydraPak has partnered with aventyr Group as its newest sales agency partner to help expand its presence in run specialty from the Midwest to New England. Additionally, the brand is actively recruiting and onboarding experienced independent run specialty sales agencies across key territories including New York, the Mid-Atlantic, Florida, and West Coast regions. These partners will bring strong retail relationships, local market expertise, and the ability to drive immediate impact across both regional and national accounts.

Targeting Influential Retail Partnerships

HydraPak is prioritizing strategic alignment with leading run specialty retailers that help shape consumer preferences and category trends. By delivering a focused product assortment, premium merchandising solutions, and compelling in-store storytelling, the brand aims to maximize retail productivity and strengthen consumer conversion.

“Partnering with brands like HydraPak is exactly why aventyr Group exists,” said Tim Larson, Founder of aventyr Group. “We represent exceptional products that support consumers’ adventures while helping strengthen the connection between brands and retailers throughout the Midwest and Northeast. HydraPak’s foundation of premium hydration products, combined with its strong OEM partnerships and rapid retailer adoption, creates a platform for the company to support athletes, retail partners and major events.”

HydraPak is positioning itself for long-term growth within the global running market. By escalating its presence at every level of the sport, from race-day experiences to retail engagement, the brand aims to become a trusted hydration partner for runners everywhere. For more information on HydraPak, visit www.hydrapak.com or reach out to the media contact, Tim Nooney, tim@darbycommunications.com.

About HydraPak

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes. Learn more at hydrapak.com.

DENVER, CO [June 5, 2026] — Japanese label and wander and Altra are back for a fresh collaboration inspired by nature’s textures and tones.

It’s the first time the Experience Wild 3+ has gotten the collab treatment. and wander’s signature graphics and nature-inspired colorways land on a silhouette built for technical terrain, and the result carries just as well off the trail as on it.

“The Experience Wild 3+ was built to perform on the trail, but it has always had the versatility to move beyond it,” says Jennifer McLaren, Global Brand President at Altra. “That’s what made it the right shoe for this collaboration: elevated performance, now paired with elevated style for everyday wear.”

Underfoot, it’s still an Altra: roomy toe box, low drop, all the natural biomechanics Altra was built on, and comes in two unisex colorways: Carbon (echoing weathered stone) and Humus (pulled from forest floor and rust). Completing the collection, two exclusive Trail Gaiters, in Sand Camo and Navy Camo, extend the and wander aesthetic from footwear to full kit.

We wanted to go further this season,” reflects Keita Ikeuchi, designer and co-founder of and wander. “Altra’s Experience Wild 3+ is built for real terrain, and that gave us something honest to design against.”

The Altra × and wander Experience Wild 3+ launches globally today, June 5. The shoe retails for €170 / $185 and is available in men’s and women’s sizing through Altra e-commerce platforms in the US and Europe, the Altra brand store in Japan, and wander’s online store and retail locations in Japan, and select retail partners worldwide. Trail Gaiters will be available alongside the footwear at launch.

###

About Altra

Altra isn’t just a shoe. It’s a promise. It all started when we hacked the typical running shoe, challenging industry convention by opening the toe box so your feet could splay naturally. Born from a passion for innovation and natural running, Altra designs footwear in Colorado that helps runners move more naturally. The Altra Fit allows toes to spread for enhanced comfort, balance and strength, so you can Stay Out There™ for more miles and more years. #altrarunning #stayoutthere

About and wander

Launched in 2011 by designers Keita Ikeuchi and Mihoko Mori, and wander fuses high-fashion sensibility with the functionality of outdoor clothing. Made from durable, lightweight, weather-resistant materials in colorways that harmonize with nature, and wander’s collections transition seamlessly between mountain and urban environments. The pleasure of time spent in the mountains has been the brand’s guiding philosophy from day one.

BERKELEY, Calif. (June 4, 2026) – Royal Robbins, the outdoor apparel brand rooted in adventure and the granite walls of Yosemite, launches its Spring 2027 collection at the Grassroots Outdoor Connect tradeshow in Reno, Nev. June 8-11, 2026. The Spring 2027 line is defined by natural performance, versatility and lower-impact design.

Ninety-one percent of Spring 2027 styles meet Royal Robbins highest sustainability standard, requiring a minimum of 75% lower-impact fibers — including preferred cotton, recycled polyester, recycled nylon, hemp, and certified preferred forest materials.

Amplifying protection from sun and mosquitoes

To meet the demands of consumers and retailers, Royal Robbins expands its use of award-winning, chemical-free Mosquito Protection Technology™ with the Spring 2027 launch of hoodies and accessories. MPT works through a tight-weave construction that physically prevents mosquitoes from penetrating the fabric — no chemicals, no biocides, no permethrin. Lab and field testing confirms 92% effectiveness, and unlike chemical mosquito repellents, MPT does not wash or wear away over time.

Salathé expands with the addition of the Salathé Sun Full Zip Hoodie for men and women. This full zip ultralight performance sun hoodie offers UPF40+ sun protection and chemical-free mosquito protection. Built from 100% recycled ultralight polyester ripstop with mechanical stretch, the Full Zip features a close-fitting 3-panel hood sized to fit comfortably over a baseball cap, elasticated cuffs to seal out insects, raglan sleeves and a saddle back yoke for unrestricted movement, and a packable design that stows into its own pocket. A new Salathé Bandana is also launching.  These join the existing Salathé Sun Shirt, in both S/S and L/S, and Salathé Sun Hoodie, completing the most comprehensive sun- and mosquito-protection lineup in the brand’s history.

MPT protection also runs through the Wilder collection, a trail-focused family of pants, shorts, zip-offs, skorts, along with a new Wilder Bucket hat and Wilder Cap.

Natural fibers built for adventure

The iconic Pucker franchise continues to evolve with the launch of the Hemp Pucker S/S for men and women. Blending hemp, TENCEL™ Lyocell and stretch, the new Pucker shirt delivers lightweight breathability, softness and comfort that improves over time. Every Pucker style continues to use wood-based TENCEL™ fibers, which utilize responsibly sourced wood and a process that uses 50% less carbon emissions and water consumption than comparable fibers.

Also new for Spring 2027 is the women’s Camino Pucker Trail top, designed with backpack-friendly shoulder seams and extended coverage for all-day movement.

The adventure-ready Crux Collection expands with the introduction of the Crux Pant and Crux Utility Short for men. Built from rugged BCI Cotton Ripstop stretch canvas, the collection combines abrasion resistance with mobility for climbing and everyday wear. Crux fabrics are finished using E-Flow low-impact wash technology, a nanobubble process that minimizes water use and eliminates discharge.

Spotless versatility grows

Royal Robbins Spotless collection, powered by a bluesign-approved, 86% recycled polyester, 14% elastane fabric, continues to provide travelers, hikers, and adventurers wrinkle resistance, 4-way stretch, moisture wicking, and UPF 40+ sun protection in a single package. For Spring 2027, the collection adds three new styles.

The Spotless Short with Liner brings built-in performance with a gusseted knit liner short, dual zip hand pockets, and a liner phone pocket to keep devices stable on the trail. The Spotless Crop Pant introduces a versatile wide-cropped leg with a sliding hem lock for a customizable silhouette, a hidden mesh phone pocket, and a concealed zip pocket. And, the Spotless Midi Dress debuts as the longest addition to the collection, at 51 inches, featuring front and back V-neck ventilation and the same packable, stain-resistant, wrinkle-free performance the collection is known for.

The broader Spotless lineup continues to offer one of the outdoor apparel market’s most versatile adventure-to-everyday wardrobes.For more information on Royal Robbins, please visit royalrobbins.com.

About Royal Robbins® 

Born in Yosemite, the brand was founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins. Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

Bend, OR – June 4, 2026 – BRANWYN,  the women’s seamless Merino wool Performance Innerwear and activewear brand redefining what truly functional activewear can be, announced it has been named to Athletech News’ prestigious Most Innovative Fitness & Wellness Companies of 2026 list. BRANWYN was recognized “for creating activewear that doesn’t hinder health,” a distinction that reflects the brand’s commitment to eliminating BPA, PFAS, forever chemicals, and microfibers from women’s workout gear with its use of seamless, ZQ+ Merino wool.

The annual Athletech News list spotlights the most cutting-edge, forward-thinking brands in the global fitness and wellness industry, selected through a rigorous editorial review process evaluating demonstrated business success, ingenuity, creativity, and positive impact. BRANWYN joins an elite group of innovators across the fitness, wellness, and performance technology sectors recognized for pushing the industry forward.

“Being named to Athletech News’ Most Innovative Fitness & Wellness Companies of 2026 is a meaningful validation of the category we’ve spent years building,” said Deanne Buck, CEO of BRANWYN. “Women deserve better activewear that works as hard as they do and doesn’t compromise their health in the process. That belief informs every decision we make, from the materials we source to the proprietary manufacturing technologies we’ve developed, and the partners we work with. This recognition reflects  what has always been at the heart of BRANWYN’s mission: creating high-performance apparel while putting women’s well-being first.”

BRANWYN is globally recognized for pioneering high-content Merino wool seamless apparel at scale through its proprietary GLDNspun™ and POWRspun™ technologies. These innovations enable ZQ+ Merino wool to be knitted on seamless Santoni machines traditionally designed for synthetic activewear, creating a new standard for natural-fiber performance.

BRANWYN’s bras, underwear, and activewear combine technical functionality with thoughtful material innovation. Naturally moisture-wicking, temperature-regulating, and odor-resistant, each product is designed to support all-day comfort while undergoing annual third-party testing for BPA, PFAs, and other chemicals of concern. The result is performance apparel engineered with both human and environmental health in mind.

The brand has earned over 10,000 five-star reviews and has been recognized by Inc. Magazine as one of the fastest-growing companies in America in both 2024 and 2025. Beyond product innovation, BRANWYN supports nonprofits that connect women and girls to wellness, movement, and the outdoors through its Empowerment Partners program, contributing more than $275,000 since its founding. These efforts reinforce the innovation and mission-driven approach recognized by Athletech News in its 2026 Most Innovative Fitness & Wellness Companies list.

Athletech News, the leading media platform covering the fitness and wellness industry, reaches more than 500,000 monthly site visitors and 100,000-plus subscribers, including executives, gym operators, marketers, and investors. The Most Innovative Companies list serves as the ultimate authority in recognizing organizations that are revolutionizing global health and well-being.

For more information on BRANWYN, please visit www.branwyn.com or direct media inquiries to Stacy Kline at stacy@darbycommunications.com.

###

About BRANWYN

BRANWYN, based in Bend, Oregon, produces the world’s first ethically sourced, naturally sustainable Performance Innerwear designed by and for active women. By combining a first-ever blend of ZQ+ Merino and seamless knitting technology, BRANWYN revolutionizes women’s next-to-skin apparel, prioritizing comfort, temperature regulation, anti-microbial properties, breathability, and overall health. Our ethos, rooted in “Find A Way,” was inspired by the radical idea that women could create better underwear for themselves that meets our unique needs. Additionally, we collaborate with organizations that foster a sense of self in girls and women by breaking limiting beliefs through outdoor activities, sports, sweat, and movement. Committed to personal and global health, we use natural, non-toxic fibers and sustainable materials, and prioritize ethical farming and work practices.

ENGLEWOOD, Colorado, (June 4, 2026) — Tersus Solutions, a logistics operator and technology innovator powering textile recommerce and circular operations across multiple verticals, from fashion and outdoor brands to the fire gear industry, is entering its next phase of growth with an additional facility in the Denver campus that is dedicated solely to footwear, a new Topo Designs partnership, and an enhanced leadership team reflecting the company’s accelerating momentum.

“As Tersus continues to expand its footprint, both geographically and across product categories, this continuous growth and expansions in both footprint and team enables us to deepen our services to existing brand partners while accelerating new program launches,” said Peter Whitecomb, chief executive officer of Tersus Solutions. “The new footwear facility, the Topo Designs’ Remapped partnership, and expansion of the executive team will drive our momentum in the circular economy.”

Tersus Solutions is expanding its four-building Denver-area campus with a 31,000 sq. ft. facility built to accommodate the unique demands of footwear recommerce. Unlike apparel, footwear requires specialized grading, cleaning, and restoration workflows accounting for materials ranging from technical mesh and rubber outsoles to leather and foam midsoles, each with distinct handling protocols. This facility enables Tersus to handle returned and traded-in footwear at scale, with an efficient, end-to-end workflow for managing higher volumes at every stage of the product lifecycle in a dedicated space for cleaning, grading, repair, and fulfillment.

Expanding its brand portfolio, Tersus Solutions is now partnering with Denver-based Topo Designs and platform provider Trove to support resale operations for Remapped, Topo Designs’ official branded resale program. Remapped has three steps: customers trade in used Topo Designs gear, Tersus Solutions restores and authenticates each item, and the products are then listed for resale through the Remapped storefront. Trove provides the software infrastructure powering the customer-facing trade-in experience and resale platform, while Tersus Solutions serves as the operational backbone, receiving, restoring, and fulfilling every item.

“Remapped is about keeping Topo Designs gear in the hands of people who love the outdoors and out of landfills,” noted Jedd Rose, co-founder and president of Topo Designs. “Partnering with Tersus Solutions and Trove means we can provide our customers with a seamless, trustworthy way to participate in the circular economy.”

To support its growing roster of brand partnerships and operational capabilities, Tersus Solutions is adding three senior leaders to its executive team. Dave Bogardus will join as vice president of finance, with expertise in operational oversight, M&A integration, and process transformation in PE-backed and high-growth companies. Dave’s background includes finance leadership roles with Western Veterinary Partners, RevGen Partners, and GoodRx, where he helped drive operational efficiency, financial planning, and scalable growth initiatives. He brings extensive experience across strategic finance, accounting operations, process improvement, and cross-functional business leadership. Kiersti Bird, vice president of growth, is joining from BOA, where she served as commercial director, leading revenue strategy and brand partnership development across the performance gear sector.

In addition, Tersus Solutions is accelerating its expansion in the fire and PPE decontamination space. The company is currently hiring for a general manager role to lead its fire and PPE division, a signal of the organizational investment Tersus is making to grow this critical vertical. On the commercial front, Tersus has been an active presence at major fire service conferences across the country, most recently exhibiting at FDIC 2026, the industry’s largest gathering of fire service professionals, where the Tersus team connected with fire departments and independent service providers (ISPs) exploring advanced decontamination solutions.

“Underlying all of it is a clear mission, to get Tersus’ tested and verified CO₂ cleaning and decontamination technology into the hands of as many fire departments and ISPs as possible,” Whitcomb continues. “With cancer remaining one of the leading causes of death among firefighters in the United States, Tersus views this work not just as a business opportunity, but as an obligation.”

Brands interested in launching or scaling a recommerce program are encouraged to contact www.tersussolutions.com.

###

About Topo Designs

Topo Designs is a Colorado-based brand designing the outdoors seamlessly into life. Since 2008, we’ve been charting a new path, to inspire people to continuously redefine what the outdoors means to them, how they integrate it into their life, and be an inspiration for others to do the same. We’re rooted in durability which allows us to do more with less, blurring the boundaries between life and outdoor. Ready to be repurposed and never retired, we design for longevity and timeless utility. Learn more at topodesigns.com or follow us on social @topodesigns.

About Trove

Trove helps brands recover margin from customer returns and other non-new inventory streams, including b-stock, past-season, warranty, and trade-ins. As the leader in branded resale and returns-powered recommerce, we provide the software and operational infrastructure to turn reverse logistics and excess inventory into revenue.

Global brands including Canada Goose, Carhartt, Michael Kors, Lovesac, and Patagonia rely on Trove to power resale, trade-in, returns management, repairs, and non-new inventory operations across North America and Europe. From advanced returns decisioning to resale site management and in-store trade-ins, Trove integrates into existing retail ecosystems to maximize recovery, acquire new customers, deepen loyalty, and drive sustainable growth.

Trove is a Certified B Corporation headquartered in the U.S., with a European office in Berlin.

About Tersus Solutions

Founded in 2009, Tersus Solutions is a Denver-based company committed to transforming textile care and circularity with its patented liquid CO₂ technology, the most advanced and environmentally friendly cleaning available. In 2021, Tersus Solutions earned Fast Company’s Most Innovative Company Award for its dedication to extending textile life and preserving the environment. As the backbone of recommerce, Tersus partners with leading outdoor, athletic, luxury, and footwear brands, providing full-suite textile reclamation, repair, upcycling, recycling, and logistics solutions. In addition, Tersus Solutions is setting a new standard in PPE maintenance, utilizing its CO₂ cleaning process to provide unmatched protection for firefighter gear, far exceeding the carcinogen removal rate of traditional cleaning methods for safer, more comfortable equipment. Lastly, Tersus reclaims and recycles down from apparel, bedding, and gear, preserving valuable materials and reducing waste.

Media Contact:
Chris Goddard, CGPR
chris@cgprpublicrelations.com
President & Founder of CGPR
781-640-8387

Amsterdam, Netherlands (June 4, 2026) — VALLON, the European sports eyewear brand known for blending classic aesthetics with modern performance technology, announces a limited edition collab with Topo Designs, the Colorado-based brand known for its durable, versatile, and colorful backpacks, bags, and apparel. The limited edition run of Howlin’ sunglasses will be available starting today at topodesigns.com and select Topo Designs retail locations.

One of VALLON’s best-selling active lifestyle frames, Howlin’, features a rounded aviator design paired with high-clarity sports lenses. In this limited edition run, they return in a refined, heritage-inspired brown colorway, pairing a rich brown acetate frame with matching lenses for an elevated everyday look. A teal headstrap adds distinctive contrast, reflecting Topo Designs’ commitment to durable, functional, and classically-styled gear. Finished with a teal Topo Designs logo, this update balances understated versatility with signature brand detail.

“Both VALLON and Topo Designs take a lot of inspiration from classic styles, but with the durability and functionality needed for how people get outside today,” said Richard Franck, co-founder of VALLON. “That’s what initially drew us to Topo Designs – that and our shared approach to creating products that feel personal and expressive to the people wearing them.”

Built for both performance and everyday wear, the Howlin’ frame is equipped with VALLON’s proprietary V52® nylon polyamide lenses, engineered for exceptional clarity and durability. With an ABBE value of 52, the lenses deliver superior visual sharpness while remaining lightweight and shatterproof. Each pair features polarized lenses to reduce glare and enhance contrast, adjustable temples for a secure fit, and a detachable headstrap to keep your frames in place at all times.

“Topo Designs has always been about creating gear that transitions seamlessly from the mountains to everyday life,” said Jedd Rose of Topo Designs. “Partnering with VALLON allowed us to bring that same philosophy to eyewear – combining technical performance with a classic aesthetic that stands out on the trail or in the city.”

The VALLON x Topo Designs Howlin’ will be available starting June 4, 2026, exclusively at topodesigns.com and select Topo Designs retail locations.

About VALLON
Founded in Verbier, VALLON creates original eyewear that combines classic style with maximum performance. Offering great value gear that also cleans up plastic waste with every pair sold. Trusted by explorers, adventurers, and outdoor enthusiasts around the world, VALLONs have crossed the oceans, traversed every continent, and reached the world’s highest peaks. Protect your eyes in style #theVALLONway.

About Topo Designs
Based in Colorado, Topo Designs builds durable, versatile apparel and gear inspired by mountain culture. With a focus on timeless design, responsible manufacturing, and distinctive color palettes, the brand creates products that seamlessly transition from outdoor adventures to urban environments.

MINNEAPOLIS, June 3, 2026 — 57hours, a platform for adventure travel, today announced it will host the 57hours Adventure Race on August 21st during Outdoor Retailer 2026, creating one of the show’s signature outdoor experiences in Minneapolis. About 150 participants are expected to take part, including show attendees, creators, journalists, retailers, and outdoor industry leaders.

“This event illustrates exactly what makes Outdoor Retailer more than a trade show,” said Matthew Mathiasen, group show director, Emerald. “We look forward to introducing the show to Minneapolis’ great urban outdoors.”

The limited-capacity event takes place Friday, August 21, from 7:00–9:00 AM at Theodore Wirth Park in Minneapolis. Designed as a high-energy extension of the trade show, the race moves Outdoor Retailer beyond the convention center and into one of the city’s premier outdoor spaces.

The race combines route choice, navigation, hidden checkpoints, teamwork, and outdoor challenges. Participants may compete solo or in teams, with the winner earning a spot on a Greenland adventure trip available through the 57hours platform. Additional prizes and sponsors to be announced closer to race date.

A Race Built for Minneapolis

Theodore Wirth Park provides a rare urban race setting, with trails, woods, lakes, and easy access from downtown Minneapolis. The park has a detailed trail and orienteering map, making it well suited for an adventure race built around navigation and strategy.

The nonprofit Minnesota Orienteering Club is partnering with 57hours to design the course and manage race-day logistics. Orienteering USA has provided sponsorship and support as part of its mission to introduce more people to the sport of orienteering. Additional support comes from the Loppet Foundation, a Minneapolis-based nonprofit connecting over 40,000 people to the outdoors every year.

A Creator-First Outdoor

Creators and media participants will be encouraged to document the experience across Instagram, TikTok, YouTube, podcasts, newsletters, and other channels. Content creation is part of the experience, with bonus opportunities tied to storytelling and live social media.

“Outdoor Retailer brings together the people shaping the outdoor industry,” said Viktor Marohnić, founder of 57hours. “This race gives them a way to experience Minneapolis through movement, navigation, and teamwork in a unique urban setting.”

In addition to the event, 57hours will exhibit on the Outdoor Retailer trade show floor. Brands, retailers, creators, and media are encouraged to visit the booth to learn about new partnership programs with 57hours and its network of more than 2,000 mountain guides and outdoor professionals.

The Adventure Race follows a guided OR Urban Experiences Hike hosted by 57hours on Thursday, August 20, from 8:00–9:00 AM. Both experiences are open to registered Outdoor Retailer attendees, creators, exhibitors, and media.

Race participants can sign up through the Outdoor Retailer app, Popfly.com or  by filling out this form, or live at the 57hours booth during the first day of the show.

About 57hours
Founded in 2021, 57hours is a platform that connects travelers with certified local guides for outdoor adventures around the world. The company offers curated, multi-day experiences across hiking, climbing, backcountry skiing, mountain biking, and other guided outdoor activities. 57hours works with top-tier certified guides and outfitters to make planning complex adventure trips more accessible, transparent, and safe for travelers of all kinds.

Media Contact: Nika Marohnic, nika@57hours.com

About Outdoor Retailer

Outdoor Retailer is where the outdoor industry comes together to move the business of the outdoors forward. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of innovative products shaping the future of outdoor recreation. Outdoor Retailer is where the outdoor industry gathers to connect, collaborate, and take ownership of what comes next – #MakeItYours. Learn more about and #MakeItYours at outdoorretailer.com

Media Contact: Chris Goddard, CGPR, chris@cgprpublicrelations.com (781) 640-8387 or marybeth@cgprpublicrelations.com