Archives: Press Releases

TUCSON, Ariz. (April 17, 2024) — Western National Parks Association is set to celebrate National Park Week (April 20 – April 28) this year with a special 30% discount* for members of WNPA’s Park Protector program. Park Protectors help fund national park experiences and programs including scientific research, education, community engagement, conservation efforts and more. Starting April 20 – a day of free admission in all national parks – WNPA Park Protectors receive a special one-time 30% discount on their entire purchase when they shop at any WNPA store or online. The offer extends to new and current members and provides park visitors and online supporters a unique opportunity to be an active part of the conservation and public lands movements. Park Protector members can save at the register and feel good knowing their purchases will support the parks they love.

As a nonprofit partner of the National Park Service (NPS), WNPA helps fund and support more than 70 parks throughout the Western United States. For 85 years, WNPA has fostered awareness and stewardship of these hidden gems, with the Park Protector program a vital part of this mission. The tax-deductible $25 yearly membership funds important programs and vital efforts, ensuring national parks are increasingly valued, cared for and enjoyed by all. With the help of Park Protectors, parks can improve the protection of endangered species, offer visitors accessible park tours, provide meals during tribal consultations and much more.

WNPA wants to give back to Park Protector members by offering this one-time 30% discount on an entire purchase. WNPA stores sell more than just keepsakes—they offer the opportunity to be a part of the network of support that national parks need. WNPA’s commitment to sustainable business practices means they partner with vendors who find innovative ways to reduce waste, protecting parks both in product design and production. As always, 100% of net proceeds support WNPA’s partner parks.

Whether a Park Protector signs up for a new membership, a renewed membership or is already a member of this valued community, they can enjoy this extra discount and take home a perfect park memory. As part of their membership, Park Protectors continue to receive a 10% discount throughout the year online and at all WNPA-managed stores located inside visitor centers. With park-approved apparel, officially licensed collectibles, exclusive product lines and books and toys that bring joy to the whole family, WNPA offers shoppers a chance to capture a bit of that park joy while giving something back to the parks.

*30% off regular price, excluding craft items. Discount is a one-time offer for current and new Park Protector members. Discount begins April 20, 2024 at 12:00 AM PST and ends April 28, 2024 at 11:59 PM PST. Discount valid at participating Western National Parks Association-managed stores, and online at store.wnpa.org. Current Park Protector members must log in to the online store to receive a discount. Discount will be automatically applied at checkout for current members. New members must include a Park Protector membership in their cart to receive the discount. Tax-deductible Park Protector membership is $25 yearly. Discount cannot be combined with any other offer. 

About WNPA

WNPA helps make the national park experience possible for everyone. As a nonprofit education partner of the NPS, WNPA supports parks across the West, developing products, services, and programs that enhance the visitor experience, understanding, and appreciation of national parks. Since 1938 WNPA has worked to connect new generations to parks in meaningful ways, all with one simple goal: create advocates who want to preserve and protect these special places for everyone, for all time. Learn more about the organization and career opportunities at www.wnpa.org.

 

DENVER, Colo. (Apr. 16, 2024) – The North Face and icebreaker, two leading outdoor performance brands and pioneers of natural performance apparel, collaborated on a merino blend adventure wear capsule for Spring/Summer 2024. The collection redefines comfort and performance and is meticulously crafted with fabric made from 100% plastic-free fibres.

“In collaborating with The North Face, we’ve crafted a collection where sustainable innovation meets timeless design,” says Neil Baker, senior global creative director at icebreaker. “Our natural fibres performance apparel seamlessly blends style with function, empowering adventurers to connect with the great outdoors in comfort and harmony.”

Offered in both men’s and women’s styles, the capsule includes products featuring a blend of merino wool TENCEL^™ Lyocell, a fibres made of responsibly sourced wood pulp, that results in light and breathable adventure wear.

The men’s apparel includes the 200 Merino Short-Sleeved Tee, 200 Merino Short-Sleeved Polo, 200 RealFleece^™ Long-Sleeved Zip Hoodie, Merino Shorts and Merino Pants. The women’s collection includes the 200 Merino Short-Sleeved Tee, 200 RealFleece^™ Long-Sleeved Zip Hoodie, Merino Shorts, Merino Pants and the 200 Merino Dress. The collection ranges in price from $120 to $295.

Connected in nature, this capsule is a testament to the brands’ commitment to a more responsible fashion.

The full collection is available now on icebreaker.com. For more information about icebreaker, visit icebreaker.com and follow icebreaker on Instagram @icebreakernz.

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About icebreaker

Founded in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent, and responsible ways to do business. icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving the planet for generations to come. icebreaker clothing is available in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. www.icebreaker.com

About VF Corportation

Founded in 1899, VF Corporation is one of the world’s largest active-lifestyle companies which connects people to the activities and experiences they cherish most through a portfolio of outdoor, active, workwear and streetwear brands including Vans®, The North Face®, Timberland® and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.

 

 

 

OSLO, Norway (April 16, 2024) — Norrøna, the four season, family-owned Norwegian manufacturer of premium apparel and gear, today announced its new membership with non-profit organization Fair Wear Foundation. The Fair Wear membership is a key step toward the sustainability targets outlined in its Norrøna 2029 Roadmap, which aims for the brand being the most responsible outdoor company.

“An important aspect of becoming the most responsible outdoor company is creating a fair, equal and positive workplace environment for all employees, especially those tasked with creating our premium gear in factories around the world,” said Jørgen Jørgensen, leader and fourth-generation owner of Norrøna. “Working with Fair Wear is a critical step to improve the labor conditions in our supply chain, as we continue to grow and enter our next century as a brand leader in sustainable and ethical business practices.”

Siri Luthen, Norrøna’s Corporate Social Responsibility and Sustainability leader, emphasized the significance of the decision to join Fair Wear, stating, “One crucial reason for our Fair Wear membership is to ensure that workers or their representatives can raise the issue and find solutions if rights are violated. Fair Wear provides a grievance mechanism for workers to voice concerns related to the Fair Wear Code of Labour Practices. We commit to rolling out this safe and accessible mechanism at our production locations to ensure all workers have access to the Fair Wear helpline. This initiative is pivotal in achieving our Roadmap goal of ensuring that 100 percent of workers’ voices are heard.”

Fair Wear equips Norrøna with a range of tools to move from traditional social auditing to effectively manage human rights issues within supply chains. The Brand Performance Check will assess and evaluate Norrøna’s practices, providing constructive feedback to enhance our supply chain integrity. This aspect of membership underscores Fair Wear’s dedication not only to improving factory conditions but also to scrutinizing brand practices. Furthermore, Fair Wear offers third-party factory audits, comprehensive training programs, and grants access to expert research and tools from non-profit organizations and likeminded garment brands.”

“We are excited to welcome Norrøna as a Fair Wear member and look forward to working together on systemic change in the outdoor industry. Norrøna’s commitment to conduct proper human rights due diligence and scrutinize their brand practices lays the foundation for impactful transformation,” says Mariette van Amstel, Fair Wear’s Head of Membership.

Fair Wear was founded in 1999 with the mission of improving labor conditions in the garment industry by bridging the gap between stakeholders and aligning on creating people-and planet-positive practices for the garment sector. The organization works with brands, factories, workers, trade unions, NGOs and other industry influencers to develop practical solutions to improve working conditions across supply chains.

Norrøna’s partnership with Fair Wear is effective immediately as the brand has signed the Fair Wear Code of Labour Practices.

For media inquiries about Norrøna and its membership with Fair Wear, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.

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About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

 

DENMARK (Apr. 16, 2024) – IMBOX Protection, the world’s only in-store footwear protection technology, is prioritizing U.S. growth as part of its global expansion plans for 2024 building on its success in 33 countries and reaching a milestone of performing 150 million treatments since the company’s founding. IMBOX Protection treatments provide weather and stain-resistant applications maintaining shoe appearance, durability, and performance. In the U.S., IMBOX Protection can now be found nationwide from Los Angeles to New York City with retail partners including Dillard’s, Scheels, and SNIPES and through a pilot program with Famous Footwear. IMBOX Protection’s patented technology is an eco-friendly solution for consumers and retailers eliminating single-use cans. The shoe protection treatment takes one minute and costs between $7.00 -$8.00 per treatment.

“IMBOX Protection is becoming a must-have service for footwear retailers in the United States, and we are capitalizing on this growing demand as American consumers seek to protect their shoe purchases,” said Oliver Hede, vice president of North American sales. “With the increased return to in-store shopping, driven by influential Gen-Z shoppers, demand for our technology by retailers and consumers is surging.”

IMBOX Protection systems in the U.S. dispense a proprietary PFA-free, water-based formula through a modern box located in the footwear department of retailers. The treatment offers best-in-class protection from outside elements in one minute. Exclusive technology guarantees precise application, drying, and heating tailored to the specific needs of each shoe and protects suede, leather, textile, nubuck, and synthetic components, among others. After the treatment is completed in-store, shoes are ready for immediate wear.

“IMBOX Protection elevates shopping experiences for consumers while increasing the frequency and duration of in-store shopping trips for the retailer’s benefit,” says Martin Kolloch, general merchandise manager at SNIPES. “The IMBOX system meets top consumer priorities by prolonging the performance and durability of footwear and, at the same time, improving customer satisfaction.”

“We’ve seen IMBOX Protection become the trusted footwear protection brand of Europe and Asia, for more than a decade, so to see U.S. retail members embrace this offering is a strong sign of progress and innovation,” says Andy Polk, senior vice president at Footwear Distributors and Retailers of America (FDRA). “IMBOX systems evolve the in-store experience by enhancing merchandising efforts bringing more value to customer engagement and by creating a deeper customer interaction.”

As more retailers prioritize sustainable solutions, components, and practices, IMBOX Protection’s PFA-free formula reduces environmental impact. IMBOX Protection holds CE (Conformité Européenne/European Conformity) and UL (Underwriters Laboratories) certifications, signifying compliance with safety and environmental standards mandated for the European market (CE) and more broadly for overall safety in the U.S. (UL).  IMBOX Protection also holds RSL’s (Restricted Substances List) Approvals, which serve as third-party confirmation of the absence of restricted substances in their products.The Restricted Substance List (RSL) has been meticulously designed to offer apparel and footwear companies comprehensive information concerning regulations and laws that govern the use of specific chemicals and substances in finished home textile, apparel, and footwear products globally.

About IMBOX Protection Inc.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, IMBOX Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. IMBOX Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at https://imboxprotection.com/us

 

BLOOMINGTON, Minn. [April 16, 2024] – Salsa Cycles, manufacturer of industry-leading gravel and mountain bikes, will be attending the 2024 Sea Otter Classic with its new lineup of eBikes. After announcing the collection last month with the launch of the eGravel bikes into retailers, Salsa is excited to announce the full specifications for the new eMTBs arriving in retailers now and throughout the spring.

“The Notch and Moraine leverage best-in-class drive systems, Split Pivot and Salsa’s suspension design philosophy to create distinctly different rider experiences that are authentic to the Salsa brand and competitive in both the Full Power and Light eMTB spaces,” says Joe Meiser, Salsa Cycles Category Manager.

The Notch, Salsa’s new electric enduro bike, will be on display at Sea Otter. With geometry poised for stability at speed, this eMTB features efficient Split Pivot suspension and ample on-bike storage. The top-spec, Notch Deore 12, incorporates the new 170mm RockShox Domain Gold RC fork paired with the Fox Float X Performance shock and Shimano Deore drivetrain. Utilizing the BOSCH Performance Line CX drive system with 85 Nm torque and 20 mph assist, the Notch is a class 1 eBike. This eBike is a powerhouse on enduro trails as well as exploring new singletrack. The Notch has two models starting at $4,999 and are in retailers now and throughout the spring.

“Notch has opened up 5, 6, 7,000+ vertical feet routes here in the Pacific Northwest. Rides that used to only be achievable a couple times a year or maybe only existed as an idea are now monthly and weekly occurrences,” says Sam Berkland, Salsa Cycles Product Manager on his experience riding the Notch. “The BOSCH Performance Line CX’s power delivery and trail mannerisms are incredible. The support makes big routes more attainable and my riding is progressing because I’m more fresh on the descents. In a 180mm rear wheel travel and 190mm fork configuration that Split Pivot + provides; dare I say this is my favorite Salsa bike?”

Also on display for the first time is the lightweight and all-mountain trail eMTB, the Moraine. With progressive trail geometry, versatile Split Pivot suspension and on-bike storage, the Moraine is made for fun flowy trails all day long. Featuring the compact Fazua Ride 60 class 1 mid-drive motor for assistance, new 160mm RockShox Psylo Gold RC fork, Fox Float X Performance shock and Shimano Deore 1 x 12 drivetrain. This eMTB is designed to be an all-around trail mountain bike that’s ideal for daily hot laps, park sessions and adventure singletrack. The Moraine offers two models and starts at $4,999 and will be available at retailers later this spring.

“Moraine’s Fazua Ride 60 drive system offers an awesome amount of support for such a light eBike. The team has complemented that with handling geometry that makes the bike agile and on-bike storage that allows for carrying of all the ride essentials on the bike,” says Ethan Frey Salsa Cycles Product Manager on his experience so far with the Moraine. “This has allowed me to grab the bike after a day of work, fill my water bottle and cover more of my local trails here in New Hampshire.”

Salsa will also be showing its two new eGravel bikes the Confluence and Tributary at Sea Otter. This collection is accessible for new riders looking for new challenges or experienced riders who want more from their rides.

The Confluence is made to explore gravel roads, be comfortable on mixed surface rides and bikepacking excursions. Featuring a light 6061-T6 aluminum frame with mounts for a full range of accessories, carbon fork and runs on MAHLE’s X35+ Class 1 hub-drive system with a 40Nm motor and 250Wh MAHLE i250 Inner Tube internal battery. With a flat-bar or drop-bar model, they are designed with an inclusive fit with low standover that accommodates a wider range of bodies, abilities and fit preferences. The Confluence is in local retailers now and starts at $2,499.

The Tributary is built for rough doubletrack dirt roads and deep adventures featuring a progressive geometry, wide drop bars, massive tire clearance and the ability to accessorize with racks and bags. The rigid or suspension models are built around Bosch’s Performance Line Speed, Class 3, mid-drive system, delivering 85Nm of torque and a 625Wh Bosch PowerTube 625 battery. The Tributary is available in Salsa retailers now starting at $5,499.

At Sea Otter, Salsa will also be showing the new EXP-R and EXP Series of bike bags. The new EXP collection includes an updated Saguaro Seat Bag that is quick-loading and waterproof, the redesigned Agave Pannier built for safe storage and the Cholla Half-Frame Bag now updated to fit a wider range of frames. The EXP-R series is a new ecosystem of gravel-focused bags that adds to the Salsa gravel bike experience and were designed and built with the gravel racer in mind. The collection includes the Campion Frame Bag, Fireweed Handlebar Bag, Trillium Top Tube Bag and Cattail Rear Top Tube Bag.

All bikes will be on display and available to demo during the Sea Otter Classic in booth S430. To set up a media appointment or media demo please reach out to marisa@verdepr.com.

Salsa Cycles are sold exclusively in specialty retailers. Find a store near you here. For more on Salsa please visit www.salsacycles.com or follow along on social media on Instagram, Facebook, YouTube and X.

About Salsa Cycles

Salsa Cycles is the Adventure by Bike brand. Started in 1981 and based in Bloomington, Minnesota, our mission is to build the best possible bikes and accessories for adventure. Through products and stories focused on ingenuity, inspiration, and inclusivity, we seek to lead riders to new places, people, extraordinary achievements, and unforgettable experiences. Please contact us at info@salsacycles.com or visit us at SalsaCycles.com to learn more.

Ho Chi Minh City, Vietnam (April 15, 2024) – OrthoLite®, the global leader of comfort and performance footwear insoles and the company behind Cirql™, a sustainable materials solutions provider for the global footwear industry, today unveils a new midsole foam called Cirql rTPU30. This brand new patented innovation is made with 30-percent post-consumer recycled TPU material and manufactured through a chemical-free, supercritical foaming process. With 16 granted patents and additional patents pending worldwide for its 30% recycled injection foam, Cirql rTPU30 is a scalable and fully recyclable midsole solution that helps footwear brands to reach their climate and sustainability product goals.

As an industry, footwear continues to operate through what will be nothing short of an historic year of regulatory compliance and legislation defining parameters of sustainable footwear and curbing greenwashing.

Cirql’s rTPU30 meets 2024 compliance standards by incorporating 30-percent GRS-certified, post-consumer recycled TPU materials directly into the foam using a patented technique exclusive to Cirql’s chemical-free supercritical injection foaming process.

“Our goal is to exceed the expectations of footwear developers searching for advanced, sustainable footwear materials designed with consideration for their end-of-life,” said Glenn Barrett, founder and CEO of OrthoLite. “OrthoLite is proud to meet the staggering demand from our 550+ brand partners for more trusted solutions with Cirql rTPU30.”

In March 2022, OrthoLite first introduced Cirql to the footwear industry. Two years later, the company is expanding Cirql’s product offerings with new sustainable materials solutions. Fully recyclable Cirql rTPU30, along with the fully biodegradable and compostable range of products, round out the Cirql materials solutions for addressing product end of life cycles.

The Cirql rTPU30 material has been tested by third-party labs and passes the essential tests for midsole specs. Cirql rTPU30 will be offered with the option of a co-molded TPU outsole which will remove the current bonding process and make it a glueless, single material bottom unit. Alternatively, Cirql’s midsole foam innovations can also be conventionally bonded to all outsoles on the market today.

To offer further protection and transparency, Cirql recyclable injection foam currently has 29 patents filed worldwide. Of those patents, 16 are granted and in effect, with more on the way. Along with verifications like Global Recycled Standard (GRS) certification, patents provide an added layer of confidence that the OrthoLite supply chain is delivering precisely what it claims.

“Cirql represents not only an entirely new product and patented foaming process for OrthoLite, it also is an opportunity to minimize waste and pollution on a wide scale across all footwear,” said Matt Thwaites, Vice President and General Manager of Cirql. “The big picture goal of Cirql is to help move the footwear industry toward true circularity, by reducing carbon footprints, delivering more sustainable materials solutions, and eliminating the use of hazardous chemicals in the manufacturing process. We are excited for the future of footwear as well as the upcoming announcements that will continue to come from Cirql this year.”

Cirql rTPU30 will be available to footwear brands in Q2 2024. “We know this is an excellent midsole product, and we are ready if brands choose to fast-track it into their product lines before the end of this year,” Thwaites added.

For additional information on OrthoLite and Cirql, please visit ortholite.com.

About OrthoLite®

OrthoLite is the world’s leading supplier of open-cell foam technology, and the innovator and creator of Cirql™, the sustainable materials solutions provider that provides footwear brands and their factory partners with the most sustainable, circular choice in materials. OrthoLite’s innovative footwear solutions are available to brands that share a vision for the future of sustainable footwear. OrthoLite is found in more than 550 footwear brands across all categories of footwear. The company also has a long-standing history of meaningful partnerships and sponsorships that demonstrate a dedicated commitment to supporting its customers, consumers, brand partners and the footwear industry. OrthoLite is the Official Insole sponsor of the New York Yankees, supporter of The Conservation Alliance, The European Outdoor Conservation Association, and is a founding supporter of the Two Ten Foundation. Stay up to date with company news by visiting OrthoLite.com and following OrthoLite on Facebook, Instagram, Twitter and LinkedIn. To learn more about the benefits of OrthoLite, visit www.ortholite.com.

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April 15, 2024 – Boulder, Colo. – HEAD/Tyrolia, the fastest growing ski and binding brands in the USA over the past decade, and the World Cup Constructors’ Championship winner for eleven of the past thirteen years, today announces Natalie Dyksterhouse as Wintersports Marketing Coordinator. Based in HEAD’s Boulder, CO offices, Dyksterhouse will play a pivotal role in spearheading impactful marketing strategies within the U.S. winter hard goods market.

“Natalie is a welcome addition to our tenured team,” says Jon Rucker, President of HEAD USA Winter Sports. “Raised in Vermont, she’s never known life without skiing. After attending Burke Mountain Academy, she raced for Colby College, establishing a strong technical knowledge of ski equipment. Her lifelong dedication to the sport provides an understanding of the market to deliver for our customers. I’m confident that she’ll be impactful for HEAD.”

Dyksterhouse now calls Colorado home, where she lives with her husband and two children. They embrace a shared passion for skiing, with Dyksterhouse guiding her children in the sport she has loved since childhood. Dyksterhouse’s professional experience includes working at a creative marketing agency where she collaborated with ski resorts in the Rockies to connect top brands such as Jeep, Audi, and Nature Valley with consumers. Her deep connection to the sport enriches her approach to the role at HEAD, where she is poised to bring innovative ideas and a thorough understanding of the market to solidify HEAD’s leadership in winter sports.

“Joining HEAD is like finding a community that shares my passion for skiing and high-performance pursuits,” adds Dyksterhouse. “I’m eager to bring my fresh perspective and insights to strengthen HEAD’s influence and reputation in the winter sports industry.”

For further information, please contact Natalie Dyksterhouse at (720) 708-6405.

About Head – see www.head.com

HEAD NV is a leading global manufacturer of premium sports equipment. The company’s business is organized into four divisions: Winter Sports, Racquet Sports, Diving, and Licensing, and its products are sold under the HEAD, Penn, Tyrolia, and Mares/Dacor brands.

HEAD holds leading positions in all of its product markets and the brand’s products are endorsed by some of the world’s top athletes including Lara Gut, Atle Lie McGrath, Vincent Kriechmayr, Lindsey Vonn, Ted Ligety, ,  Novak Djokovic, Coco Gauff, and Jannik Sinner.

PORTLAND, OREGON (April 15, 2024) –Dovetail Workwear, the largest exclusively women’s workwear brand in the world, announces its partnership with Locally, a leading technology provider bridging online and offline retail, to streamline the way consumers purchase Dovetail’s innovative apparel, while driving foot traffic and revenue for the brand’s nationwide network of retail partners.

With integration on dovetailworkwear.com, Locally’s advanced software seamlessly displays real-time inventory information from Dovetail’s brick-and-mortar retailers directly on the brand’s website. Customers may now browse and purchase online, then conveniently pick up their desired products from a nearby retailer, bridging the gap between online shopping and an in-person experience.

“At Dovetail, we’re committed to providing an exceptional shopping experience for our customers,” says Katie Copeland, National Sales Director at Dovetail Workwear. “By partnering with Locally, we’re able to offer a seamless omnichannel experience that meets customers wherever they prefer to shop and connect our passionate community of hardworking women with our innovative apparel through convenient local pick-up options.”

The benefits of the partnership extend beyond convenience for customers, as local retailers now have a tremendous opportunity for increased visibility and foot traffic, as their in-store Dovetail products are showcased directly to a vast audience of online shoppers. With ease, online customers can discover which nearby stores carry their desired items, forging stronger connections between brands, vendors, and communities.

“As Dovetail Workwear is the only workwear brand for women, their consumers are incredibly passionate,” says Mike Massey, CEO at Locally. “Our technology platform enables the brand to connect to their consumers with their preferred product at the local level enhancing the efficiency of the purchase process. We look forward to being part of their continued success.”

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About Locally  

Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With proprietary technology implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 30,000 retailers worldwide and are utilized by millions of shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visit join.locally.com.

About Dovetail Workwear

Founded in 2018 and based in the Pacific Northwest, Dovetail Workwear is the largest exclusively women’s workwear brand in the northern hemisphere made by women, for women, and with women. From the skilled tradeswomen to the backyard gardener, Dovetail Workwear makes all-season, all-reason utility apparel that performs and protects without compromising form and function. Utilizing eco-conscious fabrics, ethical sourcing and manufacturing, and available in inclusive sizing, Dovetail Workwear is online and in over 500 retail locations across North America. Get dirty with Dovetail at dovetailworkwear.com @dovetailworkwear.

Dovetail Media Contact:  Abigale Youcha / Akimbo Communications / abi@akimbopr.com

Locally Media Contact: Charlotte Daher de Garcia / CGPR / charlotte@cgprpublicrelations.com