Archives: Press Releases

CHICO, Calif. (March 26, 2024) — Think Better Group, in partnership with co-owners Michelle Kalberer and Jeff Creswell, welcomes Gordon Smith as the new CEO of Klean Kanteen.

Gordon has been an integral member of the Klean Kanteen team, most recently as the CFO/Head of Finance, and brings a wealth of knowledge of the Klean Kanteen operations worldwide. Prior to Klean Kanteen, Gordon held a variety of senior operational roles which also included 14 years as a Vice President in commercial banking. Gordon brings over 20 years of finance and leadership experience to his new appointment and will provide a renewed level of guidance and strategy to the Klean teams around the world.

“I’m both humbled and excited to take over responsibility and lead Klean Kanteen into the next 20 years,” said Smith. “The opportunities to continue the impact-based legacy of this company will help lead the way forward for all.”

“Having built Klean over the last 20 years as a family business, we were ready for a partner to take us to the next stage of growth,” said Kalberer and Creswell. “Think Better Group is that perfect partner. At the same time we recognized the opportunity to step into roles we are passionate about and working with Gordon for the past 6 years, we knew he would be the right person to step into the CEO role.”

Heath Jansen, CEO of Think Better Group commented, “We are excited to welcome Gordon to the executive leadership team of the Think Better Group and have the opportunity to work alongside Gordon as we build out the Group’s brands in partnership with Klean Kanteen’s team. Gordon was instrumental in driving the combination of Klean and Think Better Group and his operational and strategic knowledge of the business will provide a solid leadership platform to further internationalize the brand.”

Klean Kanteen was recently acquired by Think Better Group, a leading portfolio of sustainable consumer brands based in the UK.

About Klean Kanteen:
Founded in 2004, Klean Kanteen is a family and employee-owned leader in reusable stainless-steel drinkware and food containers with distribution worldwide. With a focus on environmental stewardship, Klean Kanteen is a B Corporation, proud 1% For The Planet member, and Climate Neutral Certified company. Working closely with values-aligned companies and organizations, Klean Kanteen supports efforts towards health, the reduction of single-use plastic, and environmental education and awareness. For more information visit www.kleankanteen.com.

PORTLAND, Ore. (March 26, 2024) – Rumpl,  the category leader in premium outdoor blankets, today announced the hiring of Tom Stolz as its Global Director of Sales and Mariah Agee as its Wholesale Marketing Manager. Stolz and Agee’s hirings mark a strategic inflection point for Rumpl, as the brand invests in its wholesale channel and the company marks a decade in business.

Stolz joins the Rumpl team effective immediately, bringing more than 20 years experience and an impressive track record of sales leadership over outdoor specialty, sporting goods and key accounts. He most recently served as Senior Director of Sales for Merrell and Chaco brands at Wolverine Worldwide, occupying sales leadership roles where he drove strategy and growth for both brands. In his new role, Stolz joins Rumpl’s leadership team and will lead U.S. wholesale, international and corporate sales for Rumpl.

“Tom and Mariah are remarkable additions to Rumpl, especially during a notable moment of transformation and growth for our brand,” said Josh Weichhand, Vice President of Global Brand Marketing. “I’ve admired Tom’s work and leadership throughout my career, and I’m looking forward to collaborating with him and Mariah to drive our growth in wholesale and reach broader audiences across outdoor, sporting goods, and specialty channels. Our strategic focus on wholesale is a major step forward as we usher the brand into its next decade, and I am thrilled to be working with these strong individuals and Rumpl’s impressive leadership team.”

“Stepping into the vibrant world of Rumpl, I’m genuinely thrilled to take the helm of global sales for a brand celebrated for its innovative spirit. Rumpl’s commitment to redefining outdoor comfort resonates deeply, and the opportunity to channel that passion into expanding our reach is incredibly exciting. Together, we’ll create new paths, leveraging our category-leading position to enrich the outdoor experience.” said Tom Stolz, Global Director of Sales at Rumpl.

In addition to Stolz, Rumpl is investing in wholesale marketing with Agee as its Wholesale Marketing Manager. The new role was created specifically to support Rumpl’s wholesale business by driving Rumpl’s marketing, merchandising, and brand efforts in the specialty channel and with key accounts. Agee brings a decade of experience in sales and marketing, as well as an intimate knowledge of outdoor specialty from previous roles at Wild Rye, Patagonia, Caraway and Co. Sales and more.

For more information on Rumpl, please contact Senior Account Manager Corinne Baud at corinne.baud@rygr.us.

About Rumpl: Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and originator of the technical blanket category. Rumpl products enhance places and pursuits from mountains to beaches and every adventure in-between. Rumpl’s vision is more people outdoors, comfortable and prepared for whatever unfolds. Made For Whatever Unfolds.™ rumpl.com

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Rumpl Contact:

corinne.baud@rygr.us

970-924-0704 ext. 2109

 

March 26, 2024 – The Conservation Alliance (TCA) is excited to announce the recipients of its latest round of grants. As part of the Winter 2024 cycle, $510,000 in grants were awarded to 12 organizations working to protect outdoor spaces and wild places throughout North America. Three organizations received an additional $45,000 in discretionary grants and TCA awarded one two-year, $120,000 grant as part of its Priority Campaign efforts.

TCA staff and board members evaluated 56 proposals before narrowing the field. Final grantees for the Winter 2024 round were chosen by TCA member companies through a nomination and voting process. One grantee will be supporting a TCA Priority Campaign – Idaho Conservation League for their work on removing four dams on the Snake River.

“We are at a pivotal moment as we look to protect the natural spaces that are important to so many communities, individuals, and habitats. Our newest round of grants, to both long-time partners and first-time grant recipients, supports strong efforts to conserve these places for current and future generations. We are grateful to TCA’s engaged membership that helps us connect to these important organizations, and fuels our funding and advocacy work across North America,” said Kim Paymaster, Grant Program Director at The Conservation Alliance.

The 16 new grants are located across eight American states – California, Colorado, Idaho, Montana, New Mexico, Oregon, Washington, and Wyoming – and one national effort to support the Bureau of Land Management’s Public Lands Rule. Five groups are first time recipients of TCA grant dollars.

The Conservation Alliance works with over 270 member companies to identify important conservation projects that seek to protect wild places and outdoor spaces. Each member company contributes annual dues to a central grant fund which are distributed through discretionary opportunities, the Confluence Program, Priority Campaign grants, and a winter and summer member directed grant cycle to the grassroots groups working to secure conservation outcomes.

Grant details are listed below. To learn more about The Conservation Alliance, its grants program and membership opportunities, visit www.conservationalliance.com.

Organization	Project Name	Grant
CalWild	Establishing New and Expanded National Monuments in SoCal	$35,000
Central Oregon LandWatch	Save Skyline Forest	$45,000
Colorado Open Lands	Protecting a Biodiverse Ecosystem for Wildlife and Community	$10,000
Conservation Colorado	Colorado’s Outdoor Future	$45,000
Idaho Conservation League	Restoring Salmon and Steelhead	$120,000 over two years
Northwest Sportfishing Industry Association	Snake River Basin Restoration	$10,000
Oregon Wild	Protecting 5.5 Million Acres of Forests for Biodiversity & the Climate	$25,000
Outdoor Alliance	Protecting 245 Million Acres of Public Land through the BLM	$25,000
Resources Legacy Fund – Western Energy Project	Upper Missouri Watershed Protection Campaign	$40,000
TRCP	Protecting the Oregon Owyhee Canyonlands	$50,000
Trout Unlimited, Inc.	Protecting the Pecos River Watershed and New Mexico Communities	$50,000
Trust for Public Land	Upper Wenatchee Community Lands Plan	$35,000
WaterWatch of Oregon	The Campaign to Remove Winchester, Murphy, and Charley Dams	$50,000
Wild Montana	Protecting the Lower Yellowstone River	$50,000
Wild Salmon Center	Stand Tall Oregon Campaign	$50,000
Wyoming Wildlife Federation	Designating and Funding the Wyoming Range Mule Deer Migration	$35,000

 

About The Conservation Alliance

The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries from outdoor industry to brewers, bankers, sportsmen, and renewable energy – take bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31,900,000 in grants and helped protect over 82 million acres and 4,570 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves.

conservationalliance.com

Please direct media inquiries to Kim Paymaster, Grant Program Director, kim@conservationalliance.com.

WILLISTON, Vermont (March 25, 2024)  – Mammut, the global leader in mountain safety and outdoor equipment, announces its strategic partnerships with North America’s most esteemed ski resorts, including Grand Targhee, Telluride, Sun Valley, Snowbasin, and Revelstoke, for the upcoming 2024/2025 season. These collaborations underscore Mammut’s commitment to enriching the mountain experience through partnerships with resorts that share its core value of inspiring love for the mountains.

Mammut’s partnership program encompasses a suite of activations including uniforms and avalanche safety gear specifically built for and tested by resort employees. At the heart of these partnerships is Mammut’s dedication to providing unparalleled quality in mountain gear, setting a benchmark for safety and performance in the mountains. By doing so, it fosters a safer and more enjoyable mountain environment for staff and guests alike.

“Our resort partnership program is not prescriptive,” says Jake Gaventa, North American Partnership Director for Mammut. “Our partnerships evolve organically. We start with a partnership mission as our guidance and execute based on mutual values of safety, education, and inspiration for mountain culture. Our priorities include treating employees as ambassadors, providing educational and training resources, and being a conduit for elevating the guest experience”.

“Mammut is refining what it means to be a partner in the mountain sports industry,” states Kris Kuster, North American General Manager for Mammut. “We aim to provide more than just high-quality gear; we’re here to contribute to a culture where safety, innovation, and passion for the mountains are fundamental. Our partnerships are about conveying our mountain safety knowledge, sharing our innovative spirit, and fostering a community that’s equipped to offer the best possible mountain experience to resort staff and guests. This holistic approach sets us apart and strengthens our efforts to ensure that everyone at the resort has a safe, enjoyable, and memorable time in the mountains.”

“We are thrilled to welcome Mammut as our outerwear and safety partner for the upcoming season and beyond,” said Pete Sonntag, Sun Valley Resort VP and General Manager. “Not only are we looking forward to outfitting our mountain staff and ski patrol teams in their high-quality, fully-featured gear but we’re excited to work with the Mammut brand to further enhance Sun Valley’s avalanche safety programming and community events and workshops which the resort hosts throughout the year.”

Initially developed in collaboration with Swiss-based Zermatters & Crans Montana, and further refined with staff input from Jackson Hole Mountain Resort and POWDR Resorts staff, the collection is based on Mammut’s Eiger Extreme Collection, with specific modifications to cater to the demands of the whole resort, valley to alpine, across all four seasons.

“This collection reflects listening to and caring about the people who work in our mountains so the rest of us safely ski and ride,” says Keith Lennig, Director of Partnership Sales North America.  “Thoughtfully designed and constructed using premium 3L GORE-TEX PRO, these Mammut uniforms are celebrated for their outstanding durability, waterproofing, and breathability.”

As the partnerships commence in the 2024/2025 ski season, Mammut looks forward to deepening its relationships within the mountain sports community, continuing to inspire a love for the mountains, and reinforcing its position as the premier choice for resorts. Building on its existing partnerships with renowned resorts such as Jackson Hole Mountain Resort, Killington Mountain Resort, Eldora Mountain Resort, Copper Mountain Resort, Snowbird Ski Resort, Mt Bachelor, and Silverstar Mountain Resort, Mammut is set to further solidify its reputation by collaborating with even more iconic destinations across North America.

For additional information about Mammut, its resort partners, and its award-winning collection of technical apparel and gear for the mountains, visit Mammut.com and follow them on Instagram @MammutNA.

About Mammut Sports Group

Established in 1862, Mammut stands as a global leader in providing high-quality products and unique experiences for mountain sports enthusiasts. With over 160 years of heritage, this Swiss-based premium brand is a hallmark of safety and innovation. Mammut’s offerings, known for their functionality, responsible performance and contemporary design, make it one of the most comprehensive suppliers in the outdoor industry. The brand’s extensive range includes hardware, footwear, and apparel, catering to a wide spectrum of activities. As of 2024, Mammut Sports Group AG operates in around 40 countries and employs approximately 800 people, continuing to forge a legacy of excellence and adventure. Learn more on Mammut’s website and join the conversation on Facebook, Instagram and Twitter at @MammutNA and @MammutNorthAmerica.

Media Contact: Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620

Downloadable Images HERE

 

 

STOCKHOLM, Sweden. (March 25, 2024) – RECCO, manufacturer of rescue technology that makes backcountry travelers searchable, has committed to a strategic partnership with the Alpine Club of Canada (ACC). The partnership will enhance safety for ACC’s network of volunteers and spread the word about backcountry safety and searchability to ACC’s community generally, as well as contribute to RECCO’s mission of making all backcountry users searchable.

Headquartered in Canmore, Alberta, ACC operates the largest network of backcountry huts in North America. The huts are user-maintained and are not staffed, but they are visited often by volunteer hut ambassadors. Beginning in summer 2024, ACC’s hut ambassadors will all be searchable with RECCO reflectors.

The ACC will be hosting an open house at its national office and Clubhouse hostel in Canmore later this spring. A RECCO instructor will be in attendance to demonstrate the search functionality and the importance of remaining searchable in the backcountry.

“Mountain safety has been a core concern of The Alpine Club of Canada since our founding in 1906,” said Keith Haberl, ACC Director Marketing and Communications. “Partnering with RECCO is a natural step forward in helping keep Canadians safe and searchable in the backcountry.”

RECCO is well-known worldwide as an advanced technology that can help locate people in the case of avalanche burials. With the introduction of the brand’s helicopter-mounted detector in 2015, the system has grown into a tool to assist in four-season rescue operations to locate a range of outdoor users such as hikers, bikers, and runners. Four helicopter detectors are in use in Canada by Alpine Helicopters (Alberta), Helico Secours (Québec), North Shore Rescue (British Columbia), and  Vernon Search and Rescue (British Columbia).

“We are thrilled to build on our existing network of RECCO Detectors in Canada,” said Fredrik Steinwall, CEO at RECCO. “By equipping ACC’s ambassadors with reflectors and educating end consumers together with ACC , more people will be searchable and better prepared for their outdoor adventures.”

The RECCO system is used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries, including by top resorts and rescue organizations in the United States and Canada. Its reflectors are embedded into products from more than 150 outdoor gear brands such as Helly Hansen, POC, Patagonia, Black Diamond, and Arc’teryx.

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

Media Contact

Siena Teare

Verde Brand Communications

(802)-881-1567

siena@verdepr.com

 

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March  25, 2024 – After nearly 20 years as a member, Osprey Packs, a Helen of Troy (NASDAQ: HELE) brand, is becoming The Conservation Alliance’s  newest Pinnacle Member with a $100,000 annual commitment to the organization. Osprey Packs is an industry-leading designer and distributor of high-performance packs and luggage with a strong record for sustainability and philanthropy. Osprey Packs’ incredible contribution is in celebration of its 50th Anniversary and its commitment to conservation. The funds support The Conservation Alliance’s (TCA) grantmaking, corporate advocacy and communications programs, as well as core operational expenses that shift the landscape of conservation.

For a half century, Osprey has been driven by a passion for exploration, and the belief that adventure should be available to all, whether exploring deep into the backcountry or nearby trails and parks. The brand believes that increased participation comes with a responsibility. As recreation landscapes see increased use, Osprey desires to increase awareness in conservation, land management and education efforts through its contributions as a pinnacle member of TCA, allowing it to continue working on honoring its core philanthropic pillars: access, conservation, and community.

“Osprey has been highly engaged in The Conservation Alliance’s work to protect wild spaces for close to 20 years,” said Conor McElyea, Senior Director of Membership and Partnerships at The Conservation Alliance. “We’re honored to not only have them as a member, but see them multiply their impact by making the jump to Pinnacle membership.  This commitment represents a huge step in trusting us with our shared goals for conservation, and allows us to make key investments to further conservation outcomes.”

“We strive to use our position as a leader in the technical backpack industry to not only increase outdoor participation and diversity, but to balance that with conservation,” said Rob BonDurant, VP Marketing at Osprey. “Our golden anniversary is about giving back to our community, and celebrating our commitment to community, access to the outdoors, and conservation. We see TCA as a key partner in conservation.”

Osprey Packs joins a prestigious roster of Pinnacle Members including Patagonia, The North Face, KEEN, Peak Designs, BMO, Public Lands Fund, REI, and the Clif Family Foundation. Through their contributions, Pinnacle Members represent an elevated source of support in TCA’s fight to preserve and expand outdoor spaces and wild places. Pinnacle Member companies believe that the future of business depends on a healthy planet, and they unite under TCA’s shared mission to help protect public land and water.

To learn more about Pinnacle Membership opportunities, visit ConservationAlliance.com/pinnacle-membership. To learn more about TCA and how it is protecting wild places and outdoor spaces, visit ConservationAlliance.com.

About The Conservation Alliance
The Conservation Alliance is a coalition of over 270 like-minded member companies who pool resources to fund and advocate for the protection of North America’s cherished wild places and outdoor spaces. Through the collective power of their membership – companies from a range of industries – the outdoor industry to brewers, bankers, sportsmen, and renewable energy – TCA takes bold steps to conserve wild public lands and waters. Since 1989, they’ve awarded over $31.5 million in grants and helped protect over 81 million acres and 3,580 river miles, remove or halt 38 dams, purchase 22 climbing areas & designate five marine reserves. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

About Osprey Packs

Wherever you find adventure, Osprey Packs is with you. Since 1974, Osprey has provided hikers, backpackers, bikers and everyday travelers with innovative and long-lasting carry solutions, each thoughtfully designed to reflect a passion for exploration and the outdoors. Headquartered where the rugged foothills of Colorado’s San Juan Mountains meet the spectacular Southwest desert, Osprey’s surroundings provide the ultimate product testing ground, guaranteeing that all technical packs are up to any challenges users may encounter.

Tandem with Osprey’s pursuit of quality, their holistic approach to sustainability uses high quality materials to lower their impact on the environment, promote a safe chemical process and care for the people in their supply chain.

To learn more about Osprey and its products, backed by their industry-leading All Mighty Guarantee, visit osprey.com. Osprey products can be found online at osprey.com and in specialty retailers in over 60 countries worldwide. Follow all brand updates on Instagram (@ospreypacks) and Facebook (@ospreypacks).

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative product and solutions for its customers through a diversified portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Osprey, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. The company sometimes refers to these brands as their Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

 

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JUPITER, Fla. (March 25, 2024) – Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, redesigns a legacy favorite with the launch of Whitetip PRO. Completing the lineup of seven best-selling performance frames, Whitetip PRO diversifies the PRO portfolio, which now includes a variety of styles and fits across Costa’s most technical line of products.

Celebrating the 10th anniversary of the best-selling Whitetip, the Whitetip PRO features a more modern design with added performance features – while still giving a nod to its well-loved predecessor. Whitetip PRO keeps the same proportions, coming in as the smallest PRO model, while adding updated aesthetic and performance features for the modern angler. These include six updated technical features to keep your frames locked in place when the water gets rough, reduce fogging to keep your vision clear and redirect sweat so you can focus on what’s most important – catching fish.

“The PRO series represents our top-of-the-line frames for those who need the best of the best for long days on the water,” says Jed Larkin, Brand Marketing Director, Costa Sunglasses. “Since we launched the series in 2021 with Blackfin PRO and Fantail PRO, it has been a best-performing series. We’ve worked closely with our pros and guides to fine-tune every detail and engineer a frame that meets the needs for our community. And now, with the addition of Whitetip PRO, we have a PRO frame for everyone – including Costa and MLF pro Casey Ashley, who you will regularly see out on the tournament circuit rocking Whitetip PRO and the entire PRO Series.”

Whitetip PRO is equipped with Costa’s cutting-edge polarized 580® glass lens technology, providing exceptional clarity and color enhancement. These scratch-resistant lenses effectively reduce haze and blur, while boosting essential colors for superior definition. Built with Costa’s proprietary Bio-Resin, Whitetip PRO is also lightweight and maintains the durability necessary for long days on the water. Costa’s use of Bio-Resin is a part of its Kick Plastic program, a Costa owned initiative to help reduce the amount of single-use plastic finding its way into our waterway.

Starting at $264, Whitetip PRO is currently available at local dealers and Costasunglasses.com. For more information about Costa’s complete collection of award-winning performance, optical and lifestyle frames, visit Costasunglasses.com.

About Costa Sunglasses

More than 40 years ago, a group of anglers created Costa Sunglasses to stand up to the harsh light, unforgiving salt and rough conditions of a day at sea. The gear they made was up to the task, and it’s been on the water ever since. Today, Costa combines its superior 580® lens technology with unparalleled fit and durability to make the highest-quality sunglasses and prescription eyewear for adventures on the water. Committed to protecting the watery world it calls home, sustainability and conservation is woven throughout everything they do. From building products made of responsible materials, to Costa-owned initiatives like Kick Plastic® and #OneCoast, and its partnerships with 40+ mission-aligned conservation organizations, Costa inspires its community to help protect the earth’s resources and #SeeWhatsOutThere. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

Media Contacts:

Becca Katz I Verde Brand Communications I Becca@verdepr.com I Cell: 360-441-5620

Hannah Trotter I Verde Brand Communications I hannah_ext@verdepr.com I Cell: 864-884-2651

BOULDER – March 21, 2024 – Nite Ize^®, a leading manufacturer of solution-based products, today marked its 35th anniversary, celebrating a journey of ingenuity, growth and commitment to ‘Inventing a Better Way’. Led by Founder and CEO Rick Case, Nite Ize has built a trusted reputation for inventing unique products solving life’s everyday problems, including the widely popular Gear Tie^® Reusable Rubber Twist Tie^™, S-Biner^® Dual Carabiner and the Steelie^® Magnetic Phone Mount. Innovation is the driving force behind Nite Ize, both in developing and protecting it, with the company winning a landmark patent case before the International Trade Commission and partnering with Amazon in a lawsuit to fight counterfeit sellers. Since its inception in 1989, Nite Ize has launched over 1,000 original inventions, enhancing and simplifying the daily lives of people in 55 countries and counting.

 

Case started Nite Ize in 1989 as an undergraduate at the University of Colorado and with a $1500 loan from his family. “I was making a winter ascent up the Grand Teton, and it was pitch dark,” said Case. “I brought a Mini Maglite^® with me as today’s modern headlamps did not exist. It was much brighter than the bulky old mountaineering headlamp I was wearing. So I thought, why not turn this into a headlamp? That idea became the first product I ever made, the Headband^™ Mini Flashlight Holder.”

 

Today, Nite Ize is a global brand with award-winning designs recognized for its quality, performance and innovation. Offering over 600 products worldwide in categories including Illumination, Mobile, Waterproof Protection, Tie Downs, Key Accessories and Pet, the brand consistently releases new inventions twice a year and currently holds over 400 patents. Constantly innovating new ideas are always on the horizon at the Boulder headquarters, including the TRU^® Zip waterproof zipper. Created in 2019, the first toothless, sliding zipper is a fast-rising ingredient brand technology, featured in 20+ product collections by global outdoor industry leaders. “The secret to our success lies in our company culture,” Case noted.

 

“Our success is about our people,” Case continued. “We are built on the performance, thoughtfulness and innovation of each product. Together, that’s what creates our business. Our customers, our tenured employees and the trust they have in our ability to create reliable, valuable solutions serve as a pillar of the brand.”

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About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.