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Overland Expo West, Premier Consumer Event, Continues Momentum with Sold-Out Exhibitors Leveraging Surging Participation

May 28, 2024

Media Contact

Marni Illman

FLAGSTAFF (May 28, 2024)Overland Expo West, the first in a series of premier U.S. consumer events, continued its steady growth tapping into the continued consumer desire for off road exploration. Overland Expo West saw record attendance, attracting 29,500 attendees from 48 states and 10 countries. Over 400 exhibitors displayed including Alu-Cab, Jackery and INEOS, showcasing trends shaping the industry, the newest off-road autos and motorcycles, next gen accessories and latest energy, sustainable and cooking technologies .

Statistics from Overland Expo West 2024 included:

  • 29,500 attendees from all 48 contiguous states, visitors from Australia, Canada, China, Great Britain, Mexico, the Philippines and South Korea.
  • A sold out exhibitor presence including Armordillo, Atlas Outdoors, Anker, Bluetti Power, KORU Overland, Lectric eBikes, Oru Designs, and TOPS Knives.
  • Over 318 classes, seminars, demos, and activities, totaling 331+ session hours of instruction
  • 100 Journalists including AZ Family, the Overland Journal, and RVBusiness.

“We couldn’t be happier by the positive response to Overland Expo West 2024,” said Jessica Kirchner, vice president of consumer events for Emerald, owners of Overland Expo. “The massive turnout and diverse range of activities highlight the fact that consumers look to outdoor adventure to disconnect and connect with nature. Overland Expo is the only gathering of its kind that nurtures this enthusiastic community. We thank all attendees, exhibitors, sponsors, and partners for their contributions to the event’s success.”

Highlights included:

  • Debut of 2024 Overland Expo Ultimate Builds: Attendees had the exclusive opportunity to explore the GMC Canyon AT4X and the Ural Gear Up, equipped with top-of-the-line gear.
  • INEOS Grenadier Ride & Drive: Participants experienced the INEOS Grenadier firsthand on a challenging obstacle course.
  • Overland Expo Film Festival: Sponsored by GOAT BOXCO, the festival showcased inspiring work from filmmakers worldwide.
  • Overland Expo Foundation Raffle: Saturday’s raffle raised $20,000 for the Overland Expo Foundation with tens-of-thousands of dollars of prizes donated by Overland Expo exhibitors.
  • The Ultimate Gathering of Overland Camping Rigs: Overland Expo West featured a display of overland camping rigs, from daily drivers to expedition vehicles.

“Our goals were to introduce our company and two new products to the Overland market, form B2B industry partnerships, and meet as many Overland community members as possible,” said Ed Gilmore of Gost Overland. “Without a doubt, we were able to accomplish all three and more. Being face to face with so many other passionate, knowledgeable, collaborative, and imaginative community members and business owners is valuable.”

Overland Expo West also was home to the first Buyer Summit, which took place on May 15-16, a trade-only event including exclusive programming, networking, and education sessions. North American buyers learned about the evolving overland category and heard from industry experts about the most relevant consumer trends, product highlights including technology, hardgoods, soft goods and saw the latest automotive advances.

The Overland Expo series continues next month with the Overland Expo Pacific Northwest, June 28-30, at the Deschutes County Expo Center in Redmond, Oregon. For more information, visit and follow Overland Expo and #overlandexpo on Instagram, Twitter, YouTube, and Facebook.

About Overland Expo 

Founded in 2009, Overland Expo is the world’s premier event series for do-it-yourself adventure travel enthusiasts. Hundreds of vendors of adventure travel equipment, camping gear, bikes, vehicles, and services convene at every Overland Expo event. Each Expo hosts hundreds of session-hours of classes, including for off-road driving techniques, adventure motorcycling, inspirational programs, roundtable discussions, demonstrations, as well as the Overland Film Festival. Overland Expo is owned and produced by Emerald.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit