Archives: Press Releases

Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its new Day Escape™ Soft Cooler products, delivering up to 36 hours of cold performance in a lightweight, leakproof insulated design. The collection will include the 20 Liter Pack alongside the 18 Liter and 26 Liter Soft Cooler Totes. Hydro Flask will also launch the new Dry Storage accessory that provides durable, waterproof protection for personal devices and essentials.

“We’re proud to continue reinventing the form and function of soft coolers to meet the evolving needs of today’s active, on-the-go consumers,” said Hydro Flask Vice President of Product Development Jay Wilkins. “Now more than ever, people everywhere are seeking escape in the outdoors, both out on the trail and in closer-to-home adventures. Our new Day Escape collection offers the flexibility and insulated performance to go the distance for whatever the day may bring.” 

The Day Escape collection features Hydro Flask’s unique smart insulation to keep food and drinks chilled for up to 36 hours. This cold-retaining technology places thicker insulation in the base where cold is most susceptible to loss, helping to eliminate temperature transfer without the added bulk. Each product has been designed with carefully selected, weight-conscious and durable materials for a lightweight, more portable carry. Leakproof construction with watertight zippers and welded seams mean no water in, and no water out, while the new Hydro Flask Dry Storage accessories easily attach to the laser-cut welded loops. All three Day Escape products also boast mildew-resistant, anti-microbial FDA food grade BPA-free liners and a category leading 5-year warranty. They will be available in two colors: Harbor and Breeze.

Offering comfortable hands-free transport, the 20 L Day Escape Pack features a padded mesh back panel and padded shoulder straps, along with woven sternum straps and carry handles. The pack’s compression molded base keeps it upright when not being worn. A stretch mesh side pocket offers a handy place to store gear and can fit both Standard Mouth and Wide Mouth Hydro Flask bottles up to 32 ounces. The Day Escape Pack will retail for a manufacturer’s suggested retail price of $179.95.

Available in two convenient sizes, the 18 L and 26 L Day Escape™ Soft Cooler Totes provide dual-carry options with an included removable cross-body strap and comfortable shoulder straps. Both products feature woven gear attachment loops. The 26 L Soft Cooler also includes a stretch pocket for handy storage. The 18 L and 26 L Day Escape Soft Cooler Totes will retail for manufacturer’s suggested retail prices of $139.95 and $179.95, respectively.

Used on its own or paired with the Day Escape collection, Hydro Flask’s new Dry Storage accessory ensures waterproof protection for your essentials. The slide closure technology locks tightly to seal out liquids, dust, and sand, while a durable, coated fabric with welded seams guards the items inside. Each features a touchscreen window allowing use of your device once safely stored, and attachment tabs easily loop onto compatible Hydro Flask gear. The Dry Storage accessory will be available in three sizes: Small (1 L), Medium (1.8 L) and Large (2.2 L). They will retail for will retail for manufacturer’s suggested retail prices of $39.95, $49.95 and $59.95, respectively.

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The brand has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.

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About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit https://investor.hotus.com/.

Vermont brand brings knowledge of face coverings and neckwear to the design and production of face mask collection. Masks currently available on Turtle Fur’s website and at select retailers.

Morrisville, VT (July 21, 2020) – Turtle Fur brings to market three unique face masks – each inspired by the company’s mission to support people in getting outside, safely, doing what they love to do. In an effort to provide customers the necessary coverage while ensuring they don’t lose their standards of breathability and comfort, they took what they’ve learned over the years about face coverings and neckwear, alongside research of the many offerings currently on the market, and transferred that to their intentional designs for each of the three face masks.

“At Turtle Fur, we have been making face coverings for 38 years. It was natural for us to apply our product development standards towards face masks. The key characteristics we identified of fit, coverage, adjustability, comfort, breathability, staying in place, durability, and washability have been incorporated into all designs, producing a technically superior mask.” – Richard Sontag, Chief Turtle

The Structured Face Mask ($35.00/2-pack) is named after its most redeeming quality – its structure. With a cone shape and fitted design, it keeps fabric off the mouth, and the ear loops are a stretchy spandex that will not cause chafing. Designed with a built-in melt blown HEPA filter. Comes in Adult Small/Youth, Adult One-Size, and Adult X-Large.

The Cotton Casual Face Mask ($30.00/2-pack) is just that – 100% cotton, and stylish enough to go from the board room, to the subway, to the beach. Features a built-in pocket to accommodate a PM2.5 filter, adjustable nose clamp, and adjustable ear straps to give each individual the perfect fit. Comes in Adult One-Size and Adult X-Large.

The Everyday Face Mask ($36.00/3-pack) is meant for daily life. Errands, travel, work, nights out with friends. The adjustable ear straps help ensure it will not fall off, no matter when (or where) it is being worn. Wear it, wash it, repeat. Comes in Adult Small/Youth, Adult One-Size, and Adult X-Large.

Turtle Fur face masks are available on their website and at select retailers. $1 from every item sold will be donated to the CDC Foundation’s Coronavirus relief efforts. Face masks will be sold in 2 or 3 packs with the option to buy larger quantities in bulk.

To learn more about Turtle Fur’s face masks, visit www.turtlefur.com/collections/face-masks.

About Turtle Fur:

Since 1982 Turtle Fur® has been a leading headwear and accessories brand in the outdoor, snow sports and lifestyle markets. Their mission is to create comfortable, quality products, which help their customers stay outside longer enjoying the things they love to do. They pride themselves on holding true to their values of quality, comfort, creativity, sustainability and community…all while having fun. For more information, visit turtlefur.com and follow them on social media @turtlefur.

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Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, today announced a full series update to their versatile Talon/Tempest series including new styles, a new injection-molded, ridged-foam AirScape backpanel and more durable, sustainable fabrics. One of the most versatile technical pack series ever created, Talon/Tempest is designed for dynamic body movement whether you’re bagging peaks or bikepacking.

“Talon/Tempest is one of Osprey’s flagship products and for good reason,” said Erik Hamerschlag, Sr. Product Manager at Osprey. “It’s a leader in the lightweight technical pack category and for Spring 2021 we put it under a microscope to see how we could make better. Consideration was taken with each detail of each pack, including improving feature and suspension functionality, upgrading to premium sustainable fabrics and addressing consumer requests for more volume and style offerings.”

Key to the redesign is the all new injection-molded, die-cut foam AirScape backpanel engineered with horizontal channels to allow flex in the vertical plane while staying flat horizontally. The injection-molded framesheet eliminates backpanel rounding, even with full reservoir and the injection molding process itself reduces plastic waste to near zero. This backpanel paired with Osprey’s BioStretch harness and continuous wrap hipbelt work together to deliver a lightweight, ventilated and close-to body fit that’s ideal for dynamic body movement during demanding activities over the most technical terrain. Upgrades to the fabric include one of the first commercial uses of bluesign®-approved recycled high-tenacity nylon fabric with PFC-free DWR.

New style offerings focus on smaller volume packs with all-new Talon 36/Tempest 34 and Talon 26/Tempest 24 along with the introduction of the all-new Talon Pro/Tempest Pro. The Talon Pro/Tempest Pro offers upgraded durability and weight savings with Osprey’s NanoFly® fabric and subtle design enhancement to optimize stability making it perfect for adventurous full-day pursuits requiring technical gear or light-and-fast missions. Additionally, Osprey is adding kids packs to the Talon/Tempest series for the first time with the all new Talon Jr/Tempest Jr targeting the 8 to 14-year old adventurer.

The new line-up will be available to consumers in February 2021 and includes:

• Talon Pro 30 | Tempest Pro 28 ($200) – all-new style
• Talon Pro 20 | Tempest Pro 18 ($180) – all-new style
• Talon 44 | Tempest 40 ($180)
• Talon 36 | Tempest 34 ($170) – all-new volume
• Talon 33 | Tempest 30 ($160)
• Talon 26 | Tempest 24 ($140) – all-new volume
• Talon 22 | Tempest 20 ($130)
• Talon 11 | Tempest 9 ($120)
• Talon 6 | Tempest 6 ($75)
• Talon Jr 11 /Tempest Jr 11 ($90) – all-new style

About Osprey
Founded in 1974 and based in Cortez, Colorado, in the foothills of the San Juan Mountains, Osprey designs the highest performing and longest lasting carry solutions on the market including technical packs for outdoor, travel and everyday adventures. 

In addition to creating top-quality packs, the Osprey team is focused on becoming the most progressive, transparent and sustainable hardgoods brand in the world. From raw materials and chemistry benchmarks to progressive factory code of conduct agreements and programs that extend a product’s end of life, Osprey is taking a truly holistic approach and looking at every aspect of their business to ensure they leave as little trace possible. Osprey’s dedication to create innovative, high performance, sustainable gear reflects the brand’s love of adventure, devotion to the outdoors and steadfast resolve to leave the world better than they found it.

To learn more about Osprey and its products backed by their industry leading All Mighty Guarantee, visit osprey.com. Osprey products can be found online at osprey.com and in specialty retailers in over 60 countries worldwide. Follow all brand updates on Instagram (@ospreypacks), Facebook (@ospreypacks) and Twitter (@ospreypacks).

Cambridge, Ontario – July 21, 2020 – KODIAK, the 110-year-old Canadian footwear maker, has teamed up with Backbone Media as its public relations agency of record. Backbone will manage the brand’s strategic communications and help Kodiak build brand awareness as it expands its line of performance work and safety boots and outdoor and lifestyle footwear.

“As we celebrate our 110^th anniversary, we are excited about the opportunity to expand Kodiak’s reach to adventure-oriented hard workers with an affinity for premium work and outdoor lifestyle footwear from a timeless, purposeful and trustworthy brand,” said Margaret Morey-Reuner, Director of Marketing at Kodiak.  “Backbone is a proven leader in the active lifestyle marketplace and they are going to be a great partner in telling our story of heritage, craftsmanship and performance.”

Originating in 1910 in Ontario, Canada as the Greb Shoe Co. Ltd. Kodiak is a leader in waterproof leather boots for work, lifestyle and cold weather. Priding themselves in innovative, quality, footwear since their perfection of Canada’s first truly waterproof leather boot in the 1950’s, Kodiak has continued to bring stylish, reliable and durable boots to both the United States and Canada.

“There aren’t a whole lot of 110-year-old brands out there. Kodiak has an incredible heritage and their footwear has been trusted by workers and outdoor enthusiasts for decades,” said Backbone’s VP of PR, Ian Anderson. “We’re excited to introduce Kodiak to more consumers and build brand awareness with new demographics.”

To learn more about KODIAK products, visit www.kodiakboots.com

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About Kodiak
Founded in Ontario, Canada, Kodiak has been Canada’s Boot since 1910, outfitting generations of men and women with purpose-built premium boots for daily work and everyday exploration. Based in Cambridge, Ontario, Canada, with offices in Stratham, N.H., Kodiak is best known as the maker of the original Greb Kodiak^® boot, the first truly waterproof work boot made with a combination of vulcanized construction and waterproof leather. To learn more about Kodiak, visit KodiakBoots.com or KodiakBoots.ca and follow @KodiakBoots on social media. Kodiak is a brand of VF Corporation.

 

About Backbone Media

Backbone Media targets, engages and inspires the active lifestyle audience through public relations, social media, media planning and buying. For more than 20 years, Backbone has worked with leading outdoor gear, apparel, technology, and food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado, and is a six-time recipient Outside magazine’s “Best Places to Work” award. For more about Backbone Media, visit www.backbonemedia.net.

Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of its 5 Liter Down Shift™ Hydration Hip Pack, designed to keep your water cold and back ventilated. Delivering cold hydration for biking and hiking with optimal airflow, the new Hydration Hip Pack features Hydro Flask’s revolutionary Cold Flow™ System that keeps water cold for 3+ hours.

The newest addition to the Down Shift line joins the 14 L Hydration Pack as Hydro Flask grows its offerings of high-performance, insulated soft goods tailored to a more specialized hydration experience. 

“We’re excited to introduce an even more versatile, off-the-back option to the Down Shift family,” said Hydro Flask Vice President of Product Development Jay Wilkins. “The Hydration Hip Pack delivers Hydro Flask’s signature cold water performance in a sleek, durable package allowing greater freedom of movement and increased comfort with maximum airflow. This pack is ideal for quick rides or hikes, but is also equipped to power longer journeys – all without pressing pause on momentum.”

The 5 L Down Shift Hydration Hip Pack features Hydro Flask’s proprietary Cold Flow™ System, a unique network of insulating technology and design components that work together to keep water cold for more than 3 hours. The insulated HydraPak® IsoBound™ sweat-proof reservoir and reflective neoprene internal sleeve guard cold water temperature, while the breathable back panel prevents body heat transfer to the water inside.

Lightweight with a comfortable carry, the pack’s streamlined design and hip orientation keep your back free and ventilated. The low center of gravity helps improve balance and stability. Durable construction includes puncture and tear-resistant ripstop bottle pockets that fit both Standard and Wide Mouth Hydro Flask bottles up to 24 ounces, providing flexible hydration options for longer journeys. Plus, adjustable gear and compression straps tuck away for seamless storage when not in use. The Hip Hydration Pack’s quick stash storage pocket features interior organization, while dual zippered hip belt pockets and a soft-lined media and sunglass pocket means tools, snacks and other essentials are easy to access without ever removing your Hip Pack. Additional features include the HydraPak® Blaster bite valve, light attachments and reflective details. The 5 L Down Shift Hydration Hip Pack will be available in two colors: Sapphire and Black. It will retail for a manufacturer’s suggested retail price of $99.95.

“We’re proud to continue reinventing the hydration pack category with our latest product that keeps your water cold, ride stable and back cool while you’re out on the trail,” said Hydro Flask Hydration Category Director Tor Brown. “Our active, on-the-go consumers are increasingly looking for lightweight hydration solutions tailored to their needs and preferences. The Down Shift Hydration Hip Pack’s thoughtful design gives riders the flexibility to take just what they need with the ultimate freedom to move.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The brand has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.

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About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Journey Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands. All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors. For more information about Helen of Troy, please visit www.helenoftroy.com.

Company donates 1,000 masks to frontline workers

BOULDER, Colo. (July 20, 2020) – Headsweats, the leader in high performance apparel and headwear, has expanded its line of non-medical face masks to include reversible masks, petite  masks and sustainable REPREVE masks made from recycled plastic water bottles. Eco-friendly Ultra Bands are now also available for multipurpose use as a face mask or headband.

Driven by a long-lived commitment to giving back, Headsweats donated the first round of 1,000 reversible, non-medical face masks to the Grassroots Aid Partnership as part of their buy one, give one initiative. The donated masks will be given to frontline workers at Grassroots Aid Partnership who provide hot meals to communities that have been affected by the COVID-19 pandemic.

“We are humbled and thankful on a daily basis for the frontline workers and want to offer a helping hand the best way we know how,” said Mike McQueeney, President of Headsweats. “At the end of the day, we prioritize our work helping others and helping the environment right along with producing quality headwear, apparel and masks. We moved fast to make our first round of masks available as soon as possible and now we’re excited to grow the line with more custom options including the smaller masks.”

The new reversible face masks are triple layered, machine washable and have moisture-wicking properties for comfort. The reversible masks feature two straps and a contoured fit for different face sizes. The new smaller masks are also triple layered, moisture wicking, breathable and machine washable. In addition, custom masks are available in the triple layer fabric and recycled REPREVE fabric to complement the line of recycled REPREVE apparel Headsweats launched in 2019.

The ECO Ultra Band offers functionality and versatility similar to the current standard Ultra Band, but is comprised of 95 percent REPREVE fabric. Made in a full stretch tubular construction with a flexible design, the ECO Ultra Band can be fashioned into a headband, wristband, face mask, neck warmer, under the helmet cap and more.

All masks and Ultra Bands are available online for custom orders, with discounts offered for bulk orders of in-stock products. For more information visit www.headsweats.com.

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About Headsweats
Considered the “secret weapon” for athletes and active lifestyle enthusiasts, Headsweats is recognized as the world leader in ultra-light, supremely wicking headwear and athletic apparel. A variety of high-quality performance products made of REPREVE® recycled fibers are now available online and for customization. Whether you’re looking for headwear or apparel we’ve got you covered – all backed by an unconditional warranty. With the ability to create unique and custom headwear and apparel that is eco-friendly, Headsweats is sought-after to help personalize apparel and optimize performance whether training at the gym, hiking the trails, pounding the pavement or celebrating on the podium. For more information visit Headsweats.com

First and only checking account designed for climate action features a carbon tracking tool, biodegradable card, and will donate 1% of account revenues to environmental nonprofit partners of 1% for the Planet at no cost to customers

 

SAN FRANCISCO, CA (July 20, 2020) – Bank of the West, a subsidiary of BNP Paribas, today announced it has teamed up with 1% for the Planet to launch its first checking account designed for climate action. Bank of the West will donate 1% of net revenues generated from the account to support environmental non-profit organizations focused on creating a healthier planet. The first recipient of any funds generated by the initiative will be Protect Our Winters (POW).

“When you talk about climate change people are often at a loss as to what they can do personally to effect change,” said Ben Stuart, Chief Marketing Officer at Bank of the West. “The 1% for the Planet Account allows consumers not only to bank with a group that is progressive on energy policy and is striving to meet the demands of the Paris Accord, but also that donates 1% of the account’s revenue to address climate change at no cost to the consumer.”

Key features of the 1% for the Planet Account include:

• A carbon tracking tool allows customers to view the carbon impact of every purchase made with the 1% for the Planet debit card;
• A debit card made from 100% biodegradable/compostable plastic;
• No monthly service charge with one qualifying deposit per statement; and
• Bank of the West will donate 1% of revenue from the account to environmental nonprofit partners of 1% for the Planet, starting with Protect Our Winters. This is at no cost to the customer.

See account disclosures below for additional details.

“The planet needs support, and our growing network is doing its part to increase giving. Our business and individual members have donated more than $265 million to our environmental nonprofit partners to date,” said Kate Williams, CEO of 1% for the Planet. “Our members lead with purpose and commitment, values that consumers support. We’re excited to welcome Bank of the West with their 1% for the Planet Account to our global network. Whether you’re a long-time supporter of environmental causes, or prioritizing them for the first time, the 1% for the Planet Account is an easy way to give back at no expense to you.”

The launch of the 1% for the Planet Account is the latest action Bank of the West has taken to support a more sustainable planet through policies and investment. It has restricted the financing of fossil fuels, big tobacco, palm oil and other activities harmful to the planet. For more information, visit https://www.bankofthewest.com/change.

“When I learned that Bank of the West teamed up with 1% for the Planet to benefit POW, I couldn’t wait to sign up for a new checking account,” said professional skier and climate advocate Chris Davenport. “In fact, I recently switched all of my banking to Bank of the West because I don’t want my money to indirectly impact the planet in negative ways. I’m confident that as more people learn how their banking choices impact the planet, making a change will come easily.”

To learn more about the account and sign-up online visit: www.bankofthewest.com/OnePercent

 

Legal Information and Disclosures

The 1% for the Planet Account is the Any Deposit Checking account that donates 1% of the net revenue to environmental nonprofits through the 1% for Planet organization.  Minimum opening deposit of any amount ($0.01 or more).

The carbon tracking tool, which will appear in the Bank of the West Mobile app for the 1% for the Planet Account, uses the Aland Index, a cloud-based service for carbon impact calculations, to provide a measurement of the potential carbon impact of purchases made with the 1% for the Planet debit card. The calculation is based on the merchant code, a code that indicates the types of goods or services a company provides, and the amount of the purchase. The actual carbon impact may be higher or lower than the measurement provided. The Aland Index is the leading index solution for carbon emission calculations for payments and financial transactions. The Aland Index Solution is a joint venture between Alandsbanken and Doconomy. Bank of the West licenses the Aland Index through Doconomy. To learn more visit alandindexsolutions.com

The 1% for the Planet debit card is made from 100% compostable/biodegradable PVC, however, the EMV chip, magnetic stripe, ink and hologram are not biodegradable.

$10 monthly service charge waived with one deposit of any amount each statement cycle. Deposits include direct deposits, mobile deposit, ATM deposit, or in-branch deposit of any amount. Does not include fund transfers between Bank of the West accounts or any credits from Bank of the West.  Also, no monthly service charge if any account owner is under age 25.

 

About 1% for the Planet

1% for the Planet is a global organization that connects dollars and doers to accelerate smart environmental giving. Through business and individual memberships, 1% for the Planet inspires people to support environmental organizations through annual membership and everyday actions. They advise on giving strategies, certify donations, and amplify the impact of the 1% for the Planet network.

Started in 2002 by Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, members have given more than $265 million to environmental nonprofits to date. Today, 1% for the Planet is a network of more than 4,000 members and thousands of nonprofit partners in more than 90 countries. Look for the logo to purchase for the planet and learn more at: www.onepercentfortheplanet.org.

 

About Protect Our Winters

Protect our Winters was founded in 2007 by professional snowboarder Jeremy Jones as an organization that bands together outdoor athletes, creative minds, and business leaders to effect change and work toward a carbon neutral future. In short, they help passionate outdoor people protect the places and lifestyles they love from climate change. Learn more at www.protectourwinters.org.

 

About Bank of the West

At Bank of the West, we know money deposited in a bank has the power to finance positive change. So we are taking action to ensure our activities help protect the planet, improve people’s lives, and strengthen communities. We are redefining banking for a better future by focusing on areas where we believe we can have a real impact: supporting energy transition, helping enable women entrepreneurs, and financing innovative start-ups. As the bank for a changing world, Bank of the West is committed to sustainable finance along with our parent company BNP Paribas. Through Digital Channels and offices across the U.S., Bank of the West provides financial tools and resources to more than 2 million individuals, families and businesses.

© 2020 Bank of the West. Member FDIC. Equal Housing Lender   . Doing business in South Dakota as Bank of the West California.

 

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New website feature aims to support and make folks feel welcome amidst the growing influx of new riders into the bike community.

 Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike, announces an exciting new feature to the Outerbike website launching later this year, that will still help riders find their perfect bike, even when they can’t do it  in person. Outerbike’s new website feature will utilize an interactive quiz to guide consumers towards the bike that’s right for them. This coincides with the cancellation of the remaining three Outerbike events that were on the 2020 event calendar: South Lake Tahoe, Moab and Bentonville.

“The sad news is of course we’re canceling the rest of this year’s events, but the great news is the bike industry is booming! Pretty much every brand I speak with, sales are through the roof. This means more people are joining the cycling community and that’s more people who can join us at future Outerbikes. And not just Outerbike’s, but all types of cycling events, and that’s a winning combination we can be excited about for 2021 and beyond”, said Mark Sevenoff, co-founder of Outerbike. “Of course, COVID certainly played a part in our choice to cancel the rest of our 2020 events, however, we’re excited about the opportunity to use this time to make some important changes to the Outerbike website—stand by for more news on this, and in the meantime if you need a break, small group Western Spirit bike trips are departing every week.”

Cycling sales have seen a major boost during the pandemic as people look for safe ways to get outdoors and exercise, and the Outerbike team is dedicated to supporting this increase in new cyclists by welcoming them into the sport in a neutral, helpful and purely educational way. With the working title ‘Your Friend in the Bike Business,’ this new section of the Outerbike website will start with questions for the rider about their needs, hopes, and riding plans and will lead them to a group of bikes from Outerbike exhibitors created to meet those needs. Each bike model produced by a brand was designed with a certain rider in mind and this online tool will bridge the gap. The goal is to make sure all of these new cyclists feel welcome and provide them with a great tool for finding their next bike.  

‘Your Friend in the Bike Business’ will connect consumers of all ability and experience levels to bikes brands like Yeti, Ibis, Canyon,Specialized,Pivot,Rocky Mountain,Alchemy,Fezzari,Esker and more.

Outerbike looks forward to sharing more details regarding ‘Your Friend in the Bike Business’ soon. For any 2020 attendees who want to defer their registration to a 2021 event, Outerbike is doubling their investment and offering a “bring a friend for free” option. The Outerbike 2021 dates will be announced in the coming months. For more information, please visit www.outerbike.com.

About Outerbike

Outerbike is the premier provider of multi-day, off-road experiential consumer cycling events from the owners of Western Spirit Cycling. Celebrating its tenth year in 2020, Outerbike is a unique collaboration between bike and outdoor brands, bike-focused cities and towns, and cycling enthusiasts from around the world to create ‘see, try and buy’ opportunities for the growing community of enthusiast cyclists looking to find their perfect bike and gear. Outerbike’s platform offers both a community hub and resources – both online and at physical event locations – that enable specialty brands to support the consumer decision journey from research to purchase through authentic, shareable experiences in iconic outdoor locations.

About Western Spirit

Founded in 1990, Western Spirit Cycling is an adventure bike touring company headquartered in Moab, Utah, which runs multi-day bicycle tours and outdoor events on public lands throughout the country. Western Spirit works closely with Public Lands Solutions, a non-profit that supports effective and sustainable public land solutions through outreach and planning.

ust, maker of reliable, problem-solving camping equipment and outdoor essentials, is excited to announce the release of its latest line of products designed for the outdoors. The new line is the first to launch following ust’s brand refresh earlier this month and consists of tents, innovative sleep systems, and a versatile hip pack. The new products are now available to consumers nationwide via www.ustgear.com.

“With this being our first product launch since the new brand direction, our mission was to create unique, highly-functional equipment that represents the recently refreshed ust in every aspect,” says John Holdmeier, Brand Manager at ust. “The new products are incredibly durable, thoughtfully designed, and feature elements that represent our commitment to quality and functionality. On top of that, every single one of the new pieces feature new, creative solutions to common gear issues like storage and versatility. Our goal is to provide outdoor equipment that performs at the highest level and inspires every type of outdoor enthusiast to get outside and have a blast, from the seasoned thru-hiker to the backyard camper.”

Since relocating from Florida to Columbia, MO in the spring of 2019, the team behind ust has worked tirelessly to create a fresh look and lifestyle for the brand. ust just recently launched a new website featuring its “re:fresh” series mini-doc – an up-close, transparent look at the efforts that went into their rebranding campaign, as well as a variety of engaging content designed to align with long-term brand goals. The release of the new line is the culmination of ust’s new brand direction and allows consumers to fully connect with the new ust.

ust’s existing products, like the brand’s iconic Flexware series and camp kitchen accessories, will coexist with the new line. ust has already begun applying new, 100% recyclable packaging to its new products, and will phase out older packaging.

For more information and a look at the new ust brand and products, please visit www.ustgear.com. For media inquiries, please contact Logan Waddell: logan@groundswellpr.com.

About ust

Since 1936 ust has been creating survival, camping and outdoor equipment. Recently, we moved headquarters from Jacksonville, FL up to Columbia, Mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward. The ust crew is driven by our calling to explore outdoors. We feel incredibly lucky to have the rolling hills and hollers of the Ozark Mountains for our backyard…product testing, exploring, work, play…. the lines get blurry. Our ever-present drive to “be outdoors” translates into reliable, problem-solving gear for you to use in your own outdoor adventures. As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.