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ust Launches New Camping Equipment

July 16, 2020

Media Contact

Logan Waddell /

Columbia, MO

ust, maker of reliable, problem-solving camping equipment and outdoor essentials, is excited to announce the release of its latest line of products designed for the outdoors. The new line is the first to launch following ust’s brand refresh earlier this month and consists of tents, innovative sleep systems, and a versatile hip pack. The new products are now available to consumers nationwide via

“With this being our first product launch since the new brand direction, our mission was to create unique, highly-functional equipment that represents the recently refreshed ust in every aspect,” says John Holdmeier, Brand Manager at ust. “The new products are incredibly durable, thoughtfully designed, and feature elements that represent our commitment to quality and functionality. On top of that, every single one of the new pieces feature new, creative solutions to common gear issues like storage and versatility. Our goal is to provide outdoor equipment that performs at the highest level and inspires every type of outdoor enthusiast to get outside and have a blast, from the seasoned thru-hiker to the backyard camper.”

Since relocating from Florida to Columbia, MO in the spring of 2019, the team behind ust has worked tirelessly to create a fresh look and lifestyle for the brand. ust just recently launched a new website featuring its “re:fresh” series mini-doc – an up-close, transparent look at the efforts that went into their rebranding campaign, as well as a variety of engaging content designed to align with long-term brand goals. The release of the new line is the culmination of ust’s new brand direction and allows consumers to fully connect with the new ust.

ust’s existing products, like the brand’s iconic Flexware series and camp kitchen accessories, will coexist with the new line. ust has already begun applying new, 100% recyclable packaging to its new products, and will phase out older packaging.

For more information and a look at the new ust brand and products, please visit For media inquiries, please contact Logan Waddell:

About ust

Since 1936 ust has been creating survival, camping and outdoor equipment. Recently, we moved headquarters from Jacksonville, FL up to Columbia, Mo…and we’ve taken this opportunity to re-imagine what ust can be moving forward. The ust crew is driven by our calling to explore outdoors. We feel incredibly lucky to have the rolling hills and hollers of the Ozark Mountains for our backyard…product testing, exploring, work, play…. the lines get blurry. Our ever-present drive to “be outdoors” translates into reliable, problem-solving gear for you to use in your own outdoor adventures. As a brand, our goal is to inspire and cultivate people’s love of all things outside. We set out on this path with strong intention going forward… to create gear that allows EVERYONE to enjoy the activities that give us so much happiness.