Archives: Press Releases

[BEND, OREGON] – Algofy Outdoors, a leading digital marketing agency based in Bend, OR, has solidified a commitment to scaling outdoor brands by becoming a member of the Outdoor Industry Association.

As part of this commitment, Algofy Outdoors will extend 15 hours of complimentary consulting services to fellow OIA members. This initiative aims to facilitate OIA brand growth and collaboration, empowering brands to navigate the evolving digital landscape effectively and profitably, within the outdoor recreation industry.

This collaboration reaffirms the agency’s commitment to not only serving as a business partner but also as a steward for the outdoor community. It reflects a dedication to fostering growth within the outdoor industry and underscores its mission of providing sustainable, scaling solutions to companies seeking growth. Algofy Outdoors is poised to leverage its extensive expertise to ensure that innovative outdoor products reach their target audience, aligning with the OIA’s mission to promote and protect the outdoor recreation industry.

For more information about Algofy Outdoors and its services, please visit AlgofyOutdoors.com.

About Algofy Outdoors
Algofy Outdoors is a digital marketing agency that specializes in providing 360-degree services to brands in the outdoor industry. From digital advertising and web design to content creation, the agency is dedicated to connecting high-quality, sustainable outdoor brands with their target audiences. Their clientele includes brands such as Moon Fabrications, Cascadia Vehicle Tents, EarthCruiser, USWE and many more.

About the Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action.

For more information, visit outdoorindustry.org

COLUMBUS—Rails-to-Trails Conservancy (RTC), the nation’s largest trails and active transportation advocacy organization, today released the first-ever spatial analysis of the country’s trail networks.

The analysis found that there are more than 150 known multiuse trail networks—infrastructure that creates walking and biking routes that connect within and between communities, separated from traffic—in development nationwide, with trail networks underway in all 50 states, Washington, D.C., and Puerto Rico. At least half of Americans (49.75%) live in a county that is home to a developing trail network. Of the counties where trail networks are being developed, 74% are majority suburban/urban and 26% are majority rural populations.

“This data validates what we’ve long known—that multiuse trail networks are critical to the well-being of the nation. The scope and scale of trail network development underway nationwide has the potential to deliver powerful solutions for the climate, economic and mobility challenges facing all types of communities,” said Ryan Chao, RTC’s president. “People want more investment in infrastructure that will help them get around in their communities, whether or not they drive. The impact of this infrastructure is invaluable.”

Alongside the spatial analysis of America’s trail networks, RTC released national opinion-poll data capturing public support for trail networks.

• People indicated that connectivity and active transportation infrastructure would help them walk and bike more. The top five factors include more destinations within a 10-to-20-minute walking distance (37%); friends and family to join them (34%); trails and greenways separated and protected from traffic (30%); more sidewalks (30%); and more protected bike lanes (29%).
• Nearly one-third of people (29%) say that trail networks would make it easier to walk and bike where they need to go instead of drive.
• Overwhelming support for spending tax dollars on trail networks is consistent across party affiliation—82% of people agree that tax dollars should be spent on connecting trails to each other and important destinations (81% Republicans, 84% Democrats, 81% Independents, n = 619).
• More people think that the government spends too little money on walking and biking infrastructure versus other forms of transportation infrastructure (49% compared with 39% public transportation and 38% roads).

These findings come as the U.S. Department of Transportation prepares to release the first-ever call for applications for the Active Transportation Infrastructure Investment Program, which was authorized as part of the Bipartisan Infrastructure Law in 2021. This new federal program is the first to dedicate funding to the connectivity of active transportation infrastructure. According to RTC, the scale and scope of the nation’s trail networks illustrate the urgency to fully fund the program, which only received a portion of the authorized funding in the 2023 federal budget. RTC, Congressional champions and partners across the country are continuing to advocate for full program funding, which is necessary to complete safe routes in communities across America and more quickly unlock the safety, climate and equity benefits of active transportation networks—especially critical at a time when thousands of pedestrians and cyclists are dying in crashes each year.

The data was released as part of a panel discussion at WOSU in Columbus featuring RTC, Latino Outdoors and the Mid-Ohio Regional Planning Commission (MORPC). The event elevated Columbus as a prime example of what it takes to prioritize and accelerate the pace of efforts to connect trails into larger recreation and active transportation systems across the country, and the regional, statewide and national impact of those investments. The region is the hub of the Central Ohio Greenways network, an anchor in the statewide Ohio to Erie Trail, and a community along the route of the cross-country Great American Rail-Trail®, which stretches 3,700 miles between Washington, D.C., to Washington State.

The analysis of America’s trail networks is part of RTC’s TrailNation™  initiative, redefining how the country builds trail networks and the impact this infrastructure can have on people and places. The analysis includes trail networks that are locally adopted; in development (either planning, construction, or both); and comprising two or more multiuse trail segments or contiguous loops that provide seamless connectivity without traffic interaction. The infrastructure represented in this assessment was identified by RTC as of Dec. 1, 2023, from spatial analyses and local and regional nonprofits and agencies. This assessment serves as a benchmark of trail network development nationwide and will expand over time as more networks are reported and developed. View the interactive map of America’s trail networks at railstotrails.org/trailnation.

RTC’s opinion poll was conducted online, Sept. 14–23, 2023, by the firm Stratalys Research, with a sample size of 1,200 adults over age 18, including an oversample of 200 Black and 200 Latino respondents.

Rails-to-Trails Conservancy is the nation’s largest trails organization—with a grassroots community more than 1 million strong—dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outdoors. Connect with RTC at railstotrails.org and @railstotrails on Facebook, Twitter and Instagram. 

 

 

 

FRISCO, Texas (Dec. 12, 2023) — Wiley X, a global leader and pioneer in premium protective eyewear, recently donated 328 pairs of its best-in-glass eyewear to Boot Campaign for the organization’s 2023 Santa Boots Program.

Boot Campaign, a non-profit with a mission to unite Americans in honoring and restoring the lives of Veterans and military families through individualized, life-improving programs, will distribute the eyewear as gifts to Veteran and active-duty military families nationwide as part of its Santa Boots Program.

“Wiley X is known throughout the military community for incredible eyewear for our service members and we are honored they partnered with Boot Campaign to support military families across the country this holiday season,” said Lindsey Lott, VP of Partnerships & Communications for Boot Campaign. “Thank you, Wiley X, for providing sunglasses to each of our family members and bringing joy to those who are serving and those who have served.”

Boot Campaign’s Santa Boots Program was created to unite Americans in showing gratitude to service members during the holiday season by delivering specially curated gifts to veteran and military families.

“Our Veterans, active service members and their families are always deserving of our support and gratitude, and that is especially true around the holidays,” said Dan Freeman, CEO and Co-Owner of Wiley X. “We’re proud to partner with Boot Campaign and to support the Santa Boots program in bringing joy to so many families across the country.”

To learn more about Wiley X, its product and its efforts to support military families, visit www.wileyx.com. To learn more about Boot Campaign and its non-profit mission, visit www.bootcampaing.org.

About Wiley X Eyewear

Wiley X is a family-owned, veteran-founded eyewear brand with deep roots in protection. They have been providing premium protective products to the U.S. Military, Law Enforcement and select retail channels for over 35 years. Wiley X builds and rigorously tests every product to the highest standards in safety and optics. Every adult model of Wiley X eyewear meets or exceeds ANSI Z87.1+ occupational safety standards. Learn more at www.wileyx.com

About the Boot Campaign:

Established in 2009, Boot Campaign’s mission is to unite Americans to honor and restore the lives of veterans and military families through individualized programs. Accredited by the Better Business Bureau and with a Platinum rating from GuideStar, more than 87% of funds raised by Boot Campaign go directly to its mission-minded programs. To learn more, visit www.bootcampaign.org and follow us on Facebook, Twitter and Instagram using the handle @bootcampaign.

 

Dec 12, 2023 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain gear, announced today its ski hard-good collection for Fall 2024. The Italian brand is releasing four new ski models this year, the Capo, the Tempo, the Sorriso, and the Salto, along with two new lightweight alpine touring boots, the Kilo, and the Stratos Hybrid. This latest collection reflects La Sportiva’s relentless pursuit of innovation, marrying advanced technology with exceptional design to provide lightweight models that enhance the backcountry skiing experience.

2024 Skis – Less Weight, More Fun

“When designing the 2024 ski collection, we set out with one question in mind: how do we make our skis lighter without sacrificing performance,” said Jonathan Lantz, president of La Sportiva North America. “We found a unique combination of materials that helped to lighten these models by 20% without inhibiting their dampening ability. Our team found that the addition of D30®, an innovative material used in crash protection pieces, helped eliminate chatter and improve overall performance.”

The 110-waisted Sorriso is the ideal choice for skiers looking to charge in the backcountry. Designed for speed and large arcs, it features a minimal camber and a dynamic wood core made of five different materials. Aluminum stringers and D30® inserts help to enhance the responsiveness and dampness of the ski without increasing weight. This unique combination comes together to create a surfy powder machine that promises performance on the boldest of lines. The Sorriso retails for $899.

The 103 mm underfoot Tempo is reimagined for this season; with a 20% weight reduction and brand-new materials, it’s the ultimate one-ski quiver for backcountry adventures. Its new core construction ensures outstanding edge hold and performance, offering a blend of lightweight agility and unbeatable stability. The Paulownia wood core is supported by full-length aluminum stringers and D30 dampening inserts in the tip and tail, allowing the ski to perform in all conditions. This 1400-gram ski has a price point of $949.

The Capo is redesigned for the 2024 season and re-establishes itself as the boss of the slopes with a new core construction similar to what is used in the Tempo. This powder ski brings an unmatched combination of pop, power, and lightweight agility, which is perfect for navigating the powdery depths of untouched slopes. At 117 mm underfoot, the new $949 Capo weighs just 1550g, making it a fantastic option for those who want to keep skiing the deep stuff all day long.

Lastly, the Salto has been meticulously re-engineered to create a model that is perfect for big ski mountaineering objectives. The new version has an extended effective edge and a poplar-infused core, which provides exceptional edge hold and stiffness, making it the go-to ski for thrilling descents and precise maneuvers. With a 92mm waist and a weight of 1400 grams, the $899 Salto is the perfect weapon for spring adventures in the alpine.

2024 Boots – Carbon Infused Performance

“As technology continues to improve, we have been able to push the boundaries of what lightweight ski boots can do,” explains Lantz. “A perfect example of this is the Kilo, a one kg carbon infused boot that provides amazing performance while skiing.”

The $899 Kilo is a powerful lightweight boot tailored to the needs of the ski mountaineer looking to maximize uphill performance without compromising downhill prowess. The boot’s innovative design centers around the Grilamid Bio Based LF Carbon™ shell and cuff, which provides exceptional durability and stiffness without increasing weight. The Force™ Shell Closure System ensures an optimal fit and ideal pressure distribution, while a new last accommodates a wide variety of foot shapes, with more space around the medial side of the ankle. All of this is included in a package that weighs just 1000g.

Another new model for 2024 is the Stratos Hybrid, a carbon-cuffed racing boot designed to meet the needs of the most demanding ski-mountaineering athletes. This boot sets a new benchmark in its category, shedding as many grams as possible without sacrificing downhill performance. The Stratos Hybrid weighs a mere 730g and features a seamless ski-walk mechanism derived from the award-winning Stratos boot. The Stratos Hybrid has an MSRP of $1299.

These new models will be available at retailers nationwide and at www.sportiva.com in Fall 2024. During the winter of 2023/2024, select samples for media are available by working with PR representative Sean Van Horn at Sean.Vanhorn@backbone.media.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.     

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Durango, Colo. (Dec. 12, 2023) — Tailwind Nutrition, the leading provider of simple and complete nutrition products, has updated its product line and donated the remaining stock of its Active Hydration to seven local organizations within the Southwest Colorado community. The donations are part of Tailwind’s commitment to give back to its hometown of Durango, where the company was founded and where its headquarters and manufacturing facility are located.

Two local fire departments will receive donations: Durango Fire Protection District and Upper Pine River Fire Protection District. The physical nature of firefighting means that  staff battle dehydration year-round in their work and training, and Tailwind is happy to help keep first responders healthy in their goals of keeping the community safe.

Tailwind is also donating the product to five athletic programs that are inclusive of a variety of disciplines, abilities and age levels:  Adaptive Sports Association, Durango Winter Sports Club Freeride, Fort Lewis College Athletics, Fort Lewis College Cycling Team, and Durango High School Athletics. These groups exemplify how Tailwind serves as a support crew aiding individuals and teams in reaching their goals.

“Tailwind was founded 11 years ago in Durango, and we have remained committed to supporting our hometown community since day one. We are proud to work with these exceptional community partners,” said Chris Jacobs, Tailwind’s chief revenue officer.

Tailwind Nutrition was founded in Durango in 2012 by Jeff and Jenny Vierling, local athletes who sought a better, more simple sports nutrition product. Today, Tailwind offers a product line featuring Endurance Fuel, Recovery Mix, and Rapid Hydration, all of which are made at Tailwind’s facilities in La Plata County.

In 2022, Tailwind moved into a new, upgraded manufacturing facility while also celebrating its 10th anniversary. The space is not only larger but optimized to be more efficient by housing both production and the warehouse under the same roof. The new streamlined flow and increased storage space will help Tailwind keep pace with growing demand in 2024 and beyond.

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About Tailwind Nutrition

Since 2012, Tailwind Nutrition has been manufacturing all-natural endurance nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, CO, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. Tailwind is all you need, all day. Really. For more information visit tailwindnutrition.com