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Snow Peak USA Bolsters Team with New Sales Director

June 13, 2023

Media Contact

Julie Atherton JAM Media Collective 415-839-7546

Portland, OR – June 13,  2023  – Snow Peak, a Japanese camping brand with 65  years of history is pleased to announce the new addition of Liz Szulczewski to its US sales team as Sales Director. On a mission to unite people and alleviate the stresses of modern life through time spent outside, Snow Peak’s Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Tasked with leading the wholesale sales channel, Szulczewski will help guide the broader sales operations for Snow Peak, supporting dealers, customers and after-service ecosystems.

Szulczewski comes to Snow Peak with 25 years of experience working in sales for industry-leading brands such as GoPro and Yakima. Szulczewski most recently served as National Sales Director at Kleen Kanteen, where she oversaw all domestic sales, mentored a world-class sales team and managed diverse distribution channels. At home in Portland, Oregon, Szulczewski loves to get outside with her family whenever possible. She enjoys gardening, hiking, camping, skiing and exploring on her bicycle.

“I’m extremely excited to join the Snow Peak family,” said Szulczewski. “I’ve been a fan of the product since the store first opened in Portland and appreciate the quality and care that goes into the design and development of all products. I admire the meaning and purpose Snow Peak infuses into all they do, and I’m thrilled to get started.”

Managing marketplace dynamics,  Szulczewski will be hyper-focused on the evolution of Snow Peak’s go-to-market efforts; solidifying the brand as an important strategic vendor partner, creating unique and distinct consumer facing events and pouring the foundational elements required to support Snow Peak’s next phase of growth.

“I am beyond excited to welcome a sales leader with the track record and experiences that Liz brings to Snow Peak,” said Jason McGibbon, chief revenue officer at Snow Peak USA.  “As we continue our mission of restoring the human spirit through the power of camping, connecting with one another, and creating elevated experiences in nature, Liz will play a pivotal role in leading our organization to the endless opportunities that await.”

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another.