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Every Man Jack Teams Up with Big City Mountaineers to Empower Youth Through Time Spent Outdoors

February 20, 2024

Media Contact

Josh Headley

ARVADA, Colo. (February 20, 2024) – Big City Mountaineers (BCM), a leading provider of wilderness experiences for youth in the outdoors for more than 30 years, announces an incredible partnership today with Every Man Jack. Every Man Jack is kicking off 2024 by supporting BCM’s Adventure for Someone fundraising campaign by matching up to $25,000 in donations. This generous support from Every Man Jack will make each donation received through Adventure for Someone in 2024 go significantly farther.

BCM creates opportunities for young people from across the country aged 12 to 18 to connect with nature and realize their own sources of strength, resilience, confidence, serenity, and joy. BCM programming focuses on a progressive scaffolded approach providing free, fully outfitted, and professionally led outdoor experiences that start as a day trip and culminate in a weeklong backcountry trip.

“We’re excited to continue our partnership with Big City Mountaineers for the second year in a row and to support their mission of empowering youth through outdoor experiences,” said Gerry Chesser, CEO, Every Man Jack. “Connecting to the world, preserving our planet, and ensuring access to the outdoors are central to Every Man Jack’s purpose. Through initiatives like the      Adventure for Someone campaign, we can create a meaningful impact in the lives of young people nationwide, fostering a deeper connection with nature and each other.”

The innovative Adventure for Someone fundraising program gives brands and individuals the ability to fundraise and adventure on their own terms. Whether that means summiting mountains or going for walks with coworkers, the customizable Adventure for Someone program gives fundraisers the flexibility to support BCM in the ways that most closely align with their values. With the generous support of Every Man Jack, BCM will continue to provide opportunities for young people to explore the wilderness, build leadership skills, and foster a lifelong love for the outdoors.

“We are incredibly grateful for the generous partnership with Every Man Jack. Every Man Jack’s commitment to supporting BCM via our Adventure for Someone program speaks to our shared values of equity and inclusivity in the outdoors and will absolutely support young people to access transformative experiences in nature across the country this year.”

2024 marks BCM’s 35th year of operation. In 2023 BCM spent 4,622 program hours outdoors with young people across the country, delivering a total of 28,312 trail hours (a 27% increase from 2022). Throughout this time, BCM staff led 68 trips nationwide. To learn more about BCM and to get involved, please visit

To download images of BCM, please click the following link: BCM Images


About Big City Mountaineers (BCM)

BCM provides free, fully outfitted, and professionally led backpacking trips and paddling expeditions for youth from disinvested communities, so they can access the mental, physical, and spiritual benefits of being connected to nature. Research shows that experiences in nature reduce stress, improve physical health, advance education outcomes, and build civic-mindedness. Unfortunately, not every young person has the same opportunity to enjoy the outdoors and cannot experience all the benefits of a connection to nature equitably. BCM’s model removes material, economic, and social barriers to participation outdoors by acting as a hub between the outdoor industry, youth-serving community-based organizations, caring adult volunteers, and professional experiential educators.

To learn more, please visit or follow BCM at @bigcitymountaineers on social media.

About Every Man Jack

One of the original Men’s care clean brands focused on using Naturally Derived Ingredients and making sustainably minded choices, Every Man Jack inspires men to take care of themselves and connect to the world around them. Founded over 17 years ago by Ritch Viola, Every Man Jack was born at the base of Mt. Tamalpais in Marin County, CA, the epicenter of clean, active, and outdoor-focused lifestyles.

Every Man Jack strives to make the cleanest, most effective, and affordable men’s care products. It’s everything you need and nothing you don’t. They use as many Naturally Derived and plant-based ingredients as possible, while still delivering exceptional performance. No parabens. No phthalates. No dyes. No GMOs. And never tested on animals.

Spanning across body wash, deodorant, hair care, skin care, and beard care, Every Man Jack products draw from their passion for the outdoors with ingredients and scents that bring the best of nature into their bottles and bars. Every Man Jack bottles are made with 50% PCR, and as a B-Corp Certified brand, they are always striving to do more.

Every Man Jack is available at retailers like Target, Walmart, Amazon, and at To learn more, follow them at @EveryManJack on Instagram and TikTok.