[Red Wing, MN, May 14, 2024] – Vasque Footwear, with 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is excited to announce significant advancements in its sales team partnerships with Waypoint Outdoor and Outdoor Sports Marketing (OSM). These strategic initiatives mark a milestone in Vasque’s

GREELEY, Colo. (May 13, 2024)  Burris Optics, a leader in sporting optics innovation and technology, today announced it has partnered with Locally, the leading technology provider bridging online and offline retail, not only to provide retail customers a way to find the Burris dealer nearest to them, but also, to

BOULDER – May 13, 2024 – Nite Ize®, a leading manufacturer of solution-based products, today announced it is expanding its retail engagement strategy retaining two new sales rep groups solidifying its commitment to serving diverse specialty markets. Effective immediately, Nite Ize is partnering with Action Sports Inc. in North Carolina

FERNDALE, Wash. (May 10, 2024) – Superfeet, the global insole leader, proudly announces the appointment of Kathryn McKenzie as its new Chief Financial Officer (CFO). With a distinguished background financial and strategic leadership, McKenzie joins Superfeet to spearhead the company’s financial strategies. McKenzie will play a crucial role in activating

SAN JUAN CAPISTRANO, California (May 9, 2024) – Outdoor Retailer, the premier U.S. gathering and business event for the outdoor industry, today announced it will host a media panel, “Navigating Today’s Chaotic Media Landscape,” during the upcoming summer show. Panelists include editors from Gear Patrol, Rolling Stone, WIRED, and contributors

FLAGSTAFF (May 9, 2024) – Overland Expo, the premier overlanding event series in the world, today announced the 2023 GMC Canyon AT4X as the featured vehicle for its 2024 Ultimate Vehicle Build on display at Overland Expo West at Fort Tuthill County Park in Flagstaff, Arizona on May 17-19. Overland

FLAGSTAFF (May 9, 2024) – Overland Expo, the premier overlanding event series in the world, today released details for the 2024 Ultimate Overland Motorcycle Build, with the 2024 Ural Gear Up Standard, a tried-and-true classic, with distinctive retro styling, three wheels, and a sidecar. The Ultimate Motorcycle Build program, created

Aguadilla, Puerto Rico ( May 8, 2024) — Lift Foils, industry-forging creators and developers of eFoils, surf foils, and foiling equipment, today launches BlowFish, an inflatable add-on accessory compatible with Lift foil boards that revolutionizes user experience for riders of all levels. Blowfish is the ultimate eFoil adventure accessory, providing

MORRISVILLE, Vt. (May 7, 2024) – Turtle Fur, the leading cold-weather headwear and accessories brand, is proud to launch its first official summer collection to encourage year-round adventuring. The collection offers performance styles for high-exertion activities and lifestyle options for everyday wear for the whole family, including cooling neck tubes,

PORTLAND, Ore. (May 7, 2024) — Rumpl, the category leader in premium outdoor blankets, today announced a new partnership with best-in-class whitewater outfitter OARS. Rumpl will be the official and exclusive blanket sponsor for OARS and OARS Events, providing blankets and other comfort-focused products to guests, guides and support staff

DENMARK (May 7, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, has officially opened its new global headquarters at Ved Skoven 54, 8541 in Skødstrup, Denmark, designed to embody the company’s commitment to sustainability, innovation, and employee well-being. Solar power constitutes a substantial part of powering the headquarters, which comprises a 14,000

{Dover, NH—May 7, 2024}—NEMO’s first technical daypack, Resolve™, is now available through NEMO and at select retail partners. The pack, which comes in 15L/25L/35L capacities, features a revolutionary set of exclusive fabrics for superior abrasion- and water-resistance, as well as a groundbreaking foam alternative with exceptional cushioning and wicking performance.

LANDER, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied

DENMARK (May 3, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, today announced it won the Red Dot Award for Product Design 2024 for its minimalist appearance and innovative approach to automating the care service in shoe stores, relieving the burden on sales staff. Imbox Protection provides in-store treatment in sixty

(May 2, 2024) – The Conservation Alliance (TCA) celebrates today the Biden Administration’s  announcement of the  expansion of California’s Berryessa Snow Mountains and San Gabriel Mountains National Monuments that  will protect over 100,000 acres of public lands in California. The Biden Administration’s decision to expand these monuments will not only

SAN JUAN CAPISTRANO, California – (May 2, 2024) – Outdoor Retailer, the leading business event for the outdoor industry, and Collective Shows, the premier wholesale marketplace for activewear and swimwear, today announced a collaboration for this year’s winter events. For the first time, Collective Shows will host a marketplace as

PORTLAND, OR (May 2, 2024) – WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to protect the head and the brain, is pleased to announce a strategic partnership with Backbone as its integrated marketing agency of record. This collaboration marks a significant step in WaveCel’s mission

May 1, 2024 – PORT COQUITLAM, BC. – After Norco announced the addition of Greg Minnaar as Team Captain, all eyes are on the Canadian brand going into the 2024 UCI Downhill World Cup season. Of course they’re going to go big this season. Today, the brand is unveiling the

Boulder, Colo. (May 1, 2024) — Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces Backpacking Nutrition Week, a week-long holiday aimed at elevating the importance and awareness of backpacking food and nutrition among camping enthusiasts. Starting today, May 1 through May 6, the industry is encouraged

SEATTLE (May 1, 2024) – Specialty outdoor retailer REI Co-op will open a store in College Station, Texas in fall 2024, less than a half mile from Texas A&M University. The location will offer a wide assortment of outdoor gear and expertise for camping, cycling, running, fitness, hiking, climbing, and