LANDER, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope. The RS1.2 is the culmination of years of
Rails-to-Trails Conservancy to Reveal New Data Capturing Scope and Impact of Trail Networks Developing Nationwide
COLUMBUS—On Tuesday, Dec. 12 at 1:00 p.m. Eastern, media are invited to a panel discussion hosted by Rails-to-Trails Conservancy (RTC) at WOSU’s Ross Community Studio to reveal new data about the trail networks that are developing across the country, and the effect that infrastructure will and is having on America.
Nite Ize Wins Golden Hammer Award For INOVA T4R Long Throw Rechargeable Tactical Flashlight
BOULDER, Colo. – November 29, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, announced its INOVA® T4R® Long Throw Rechargeable Tactical Flashlight was named a 2023 Golden Hammer Award winner by Hardware + Building Supply Dealer (HBSDealer). The 1,000-meter beam flashlight was recognized amongst several nominees for
Salomon Unveils New S/Lab Spectur: A “Super Shoe” for Everyday Runners
ANNECY, FRANCE (Nov. 29, 2023) —Salomon unveils a new high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The S/LAB Spectur running shoe, available in May 2024, is a racing shoe that features the same premium materials and technologies
UYN Sports Signs Alpine Ski Racer Bode Miller As First U.S. Brand Ambassador
MARBLEHEAD, Mass., (November, 29, 2023) – UYN Sports (“Unleash Your Nature”), a global leader in sustainable technical apparel, footwear and accessories, today named accomplished alpine ski racer Bode Miller as its first U.S. brand ambassador. Miller’s notable achievements include six Olympic medals and the record for the most World Cup
Outdoor Industry Welcomes Introduction of EXPLORE Act
BOULDER, Colo. (November 29, 2023) – Outdoor Industry Association (OIA) President Kent Ebersole today released the following statement commending the introduction of the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act in the U.S. House: “We are thrilled to see Congress taking bipartisan action to ensure each American has the
SCARPA adds high-traction Spin ST to its performance trail-running shoe collection
BOULDER, Colo. (Nov. 28, 2023) – Over the last few years, SCARPA has built out an award-winning collection of trail-running shoes. Between the Spin, Ribelle and Golden Gate families, SCARPA offers a trail-running shoe to meet any athlete demand. For Fall 2023, it adds a specialized performance tool, the Spin
RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments
STOCKHOLM, Sweden. (Nov. 27, 2023) – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that
Rossignol launches limited-edition ski to support increased diversity in the outdoors
Park City, UT – November 28, 2023 – In time with the “giving season” and in keeping with Rossignol’s commitment to social advocacy and community-building, the 116-year-old legacy brand is eager to announce its new charitable ski initiative in partnership with the Share Winter Foundation and celebrated contemporary artist Ya
Royal Robbins Becomes Brand Certified in the Responsible Wool Standard—Solidifying Commitment to Natural and Sustainable Fibers
SAN FRANCISCO (Nov. 28, 2023) – In a significant milestone, outdoor adventure brand Royal Robbins proudly announces its recent brand certification in the Responsible Wool Standard (RWS), certified by Control Union 895314. Founded in 1968 by iconic climbers and conservationists, Liz and Royal Robbins, the brand has long been trusted
Salomon Partners with Noble’s Ionic+ ® and 37.5® to Create New Knit-Flow™ Fabric for Spring/Summer 24 Sense Aero Update
ANNECY, FRANCE (Nov. 28, 2023) — For the Spring 2024 season, Salomon will elevate its running apparel offering by partnering with Ionic+ ® Botanical and 37.5® to create new fabric technology, Knit_Flow™. This new groundbreaking fabric uses the anti-odor citric-acid formula, Ionic+ ® Botanical, and is the first durable plant-based
Outdoor Research Deviator Hoodie wins ISPO Award
SEATTLE (November 28, 2023) — Boasting a superb balance of weather protection and warmth paired with breathability and versatility for cold-weather sports, the new Outdoor Research Deviator Hoodie won an 2023 ISPO Award this week. The ISPO Award, bestowed by ISPO, one of the primary outdoor and sports industry trade/B2B
Rumpl Partners With First Descents for Giving Tuesday Donation
PORTLAND, Ore. (Nov. 28, 2023) – Rumpl, the category leader in premium outdoor blankets, is proudly supporting First Descents this Giving Tuesday with a buy one, donate one program. First Descents is a national non-profit that provides life-changing outdoor adventures to young adults affected by cancer and other serious health
RECCO launches new rescue reflector that can be integrated into extremely lightweight, packable garments
STOCKHOLM, Sweden. (Nov. 27, 2023) – RECCO, manufacturer of advanced rescue technology, in partnership with Helly Hansen will debut the Odin Everdown Hooded Jacket, the first product that uses the new RECCO reflector 742LT. The reflector design is incredibly compact, lightweight and flexible, allowing for easy integration into garments that
Tailwind Nutrition Launches Rapid Hydration Drink Mix
Durango, Colo. (Nov. 27. 2023) – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The powder mixes
Jogology Running Socks Makes Inaugural Debut at The Running Event 2023
Wake Forest, N.C. (Nov. 27, 2023) – New performance running sock brand Jogology launched exclusively at Run specialty retailers throughout the U.S. in September and now is carried in over 60 retailer partners across the U.S. The new brand will make its formal debut to the industry at The Running
Vimazi to introduce more pace-tuned running shoes at The Running Event 2023
Portland, Ore. (Nov. 27, 2023) – Over the last year Vimazi has continued to showcase and educate the run industry on the biomechanical advantages of pace-tuned running shoes. Vimazi’s tuning technology increases impact cushioning and torsional stability over other shoe technologies and delivers important health benefits. The tuned density of
Backcountry Announces Sale of European Subsidiary, Bergfreunde
PARK CITY, Utah (Nov. 27, 2023) — Backcountry, the leading, premium specialty retailer of outdoor gear and apparel, has entered into a definitive agreement to sell its European subsidiary, Bergfreunde, to Decathlon, a global sporting goods retailer based in France. This strategic decision will allow Backcountry to reduce leverage and
REI Co-op Cyber Week Sale and holiday deals make gift giving easy for everyone on the list
November 27, 2023 — Share the love of the outdoors with friends and loved ones. No matter the weather, REI Co-op has all the best gift options for hiking, running, skiing, camping, cycling, paddling, or walking adventures. With an easy-to-navigate online gift guide, to special deals running through the month
REI Co-op announces Roma McCaig as new vice president of public affairs and impact
SEATTLE, November 27, 2023 – Today, REI announces the hire of corporate communications and sustainability leader Roma McCaig as the co-op’s new vice president of public affairs and impact. McCaig brings more than 25 years of experience at the forefront of communications, business operations, and impact to REI. Most recently, she