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WALTHAM, MA (August 22, 2023) – Running toward a more sustainable future, global performance running lifestyle brand Saucony today announced a major step in its sustainability journey — a goal that 90% of its products will contain organic, recycled or renewable materials by 2025, with 100% by 2030. Underlining this

Ashland, Ore. (August 21, 2023) — Following an extensive search, outdoor headwear brand Sunday Afternoons is thrilled to announce the appointment of Patrick Mahaffey as its new chief executive officer. Mahaffey joins the family-owned brand with extensive sales, operations, and leadership experience. Most recently, Mahaffey held the position of president

AUGUSTINE, Fla. (Aug. 17, 2023) – ICEMULE Coolers—makers of the most portable, premium backpack coolers—introduces the Impulse, a new hands-free cooler inspired by the traditional “musette” bags made famous by Tour de France cyclists. The ICEMULE Impulse triples as a bike handlebar bag, crossbody tote and lunch cooler, all-in-one. The

BOULDER, COLO. – August 17, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today announced its NiteHowl® Max Rechargeable LED Safety Necklace was named  Collar Product of the Year at the 5th annual Pet Innovation Awards. The NiteHowl Max was chosen from over 2,000 global nominations because

Swift and strategic action puts outdoor collective on track to become the first climate positive industry by 2030   BOULDER, COLO [August 16, 2023] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released the latest data from its 2022 Impact Report, summarizing the group’s objectives, methodology, results, and

Leadville, Colo., (August 12, 2023) – The 2023 Stages Cycling Leadville Trail 100 MTB race, owned and produced by Life Time (NYSE: LTH), witnessed history with defending champion Keegan Swenson’s dominating performance, in which he broke the course record by 15 minutes and four seconds. The new official course record

Austin, Texas (Aug. 10, 2023) – ROKA, a leading performance design brand that creates and manufactures eyewear and technical apparel for lifestyle and competitive endurance athletes, announced today the re-signing of Olympic gold medalist and two-time World Champion, Gwen Jorgensen. Jorgensen returns to triathlon after taking several years off to

WASHINGTON, D.C.—Rails-to-Trails Conservancy (RTC), the nation’s largest trails advocacy organization, today announced that California’s Sacramento River Rail Trail and Sacramento River Trail will be inducted to its iconic Hall of Fame. Nestled beneath the Cascade and Trinity mountains, the trails provide 21 miles of transportation and recreation along California’s largest river. The trail pair

(August 8, 2023) – Today, President Biden protected nearly 1 million acres of federal public lands in Arizona by designating The Baaj Nwaavjo I’tah Kukveni – Ancestral Footprints of the Grand Canyon National Monument. The Grand Canyon is an iconic landscape and outdoor recreation destination. In 2021, 4.5 million visitors

[Dover, NH, Aug. 7, 2023] — NEMO, the award-winning outdoor gear and accessories brand built to improve the adventure experience, has joined the climate- and adventure-focused organizations PeopleForBikes and the European Outdoor Group. Both memberships align with NEMO’s goal of reducing negative environmental impacts and leveraging education and partnerships to

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