MANCOS, Colo. (Jan. 23, 2024) – Alpacka Raft, the packrafting industry leader, today announced the release of the Valkyrie V3. Since its initial release in 2022, the Valkyrie has been widely recognized as the pinnacle of inflatable whitewater performance. Not content to sit on their laurels, the Alpacka Raft team
LOUISVILLE, Colo. (Jan. 23, 2024) — Primus, the Swedish cooking equipment brand, launches its Service for a Reason program, which encourages outdoor cooking enthusiasts to test their Primus stoves this February and March in preparation for the season ahead. Primus users can troubleshoot issues with their stoves and take advantage
SALT LAKE CITY (Jan. 23, 2024) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has added a Nordic formula to its product lineup and bolstered its sales team with the addition of two new sales managers, Doug Sheehy and Pete Leazott. The new PHANTOM Glide Nordic
Washington, D.C. (Jan. 19, 2024) — This week, lawmakers in the House Natural Resources Committee voted unanimously to advance the Expanding Public Lands Outdoor Recreation Experiences (EXPLORE) Act, a bipartisan package of outdoor recreation policy that could serve as a companion to America’s Outdoor Recreation Act (AORA). The EXPLORE Act,
Boulder, Colo. (Jan. 19, 2024) – For the first time in the brand’s history, Krimson Klover, an outdoor fashion and lifestyle brand powered by women, will introduce its Fall/Winter 2024 apparel collection at premier fashion trade events, Coterie New York and Chicago Collective Women’s Edition. Coterie New York happening February
CHANHASSEN, Minn., (Jan. 18, 2024) – Life Time (NYSE: LTH), the nation’s premier healthy lifestyle brand that operates more than 170 athletic country clubs across North America, has released its 2024 lineup of its owned and produced athletic events. Composed of cycling and running events, the portfolio spans 11 states
FRISCO, Texas (Jan. 18, 2024) – Wiley X, a global leader and pioneer in premium protective eyewear, is excited to announce it will undergo a brand refresh in 2024 that will enhance the company’s dedication to protection, performance and style. As part of this initiative, the brand has refined its
BUSTO ARSIZIO, ITALY (Jan. 17, 2024) — HDry, a leading innovator in waterproof/breathable technology, has partnered with Backbone, the premier active lifestyle media agency. Backbone will serve as the official PR agency of record for HDry, supporting the brand’s growing number of partnerships with the world’s best footwear and apparel
BOULDER, Colo. (Jan. 17, 2024) – Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces today its annual donations for the 2023 calendar year. Over the past year, Backpacker’s Pantry donated a combined total of over $112,000 to 11 organizations. Additionally, in partnership with Eco-Cycle, they have diverted over
January 17, 2024 – Peak Design is joining The Conservation Alliance as its newest Pinnacle Member with a $100,000 annual commitment to the organization. Peak Design is a design company setting the standard for offsetting environmental impact, employee benefits, fair pay, and safe working conditions. Peak Design’s (PD) incredible contribution
BOULDER, Colo. (Jan 16, 2024) – La Sportiva, maker of the world’s finest mountain gear, today announced the opening of its first premium retail store in the United States. The new store is located at 2100 Broadway, which is the crossroads of Spruce and Broadway Streets in Boulder, Colorado, and
SONOMA, CA (January 16, 2024) —Revelshine, a sustainable wine in infinitely recyclable aluminum bottles, announces availability in Sprouts Farmers Market stores in California and Colorado. Founded by fourth-generation Sonoma County winemaker Jake Bilbro, Revelshine is trailblazing a shift in the wine industry with its steadfast commitment to sustainability without sacrificing
Ogden, UTAH (Jan. 16, 2024) — Salomon is pleased to share the addition of the Wy’East Trailfest and Headlands 28k to the 2024 U.S. Golden Trail National Series (GTNS) race schedule. The 2024 calendar will feature five races across the U.S., including two Golden Trail World Series stops at the
Boulder, Colo. (January 12, 2024) – Krimson Klover, the outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back to the community, has hired Susie Wagner as the new Director of Sales. Wagner comes to Krimson Klover with extensive
YOUNGSTOWN, Ohio and CARRBORO, N.C. (Jan. 11, 2024) — Fleet Feet, the largest franchisor of specialty run stores, announced today the grand opening of its new location in Youngstown, Ohio, which started welcoming customers in November. The location is the fifth store in the area operated by husband-and-wife team Heather
BOULDER – Reports of a new Office of Outdoor Industry and Experiences in Connecticut today were praised by outdoor industry stakeholders across the country, including Outdoor Industry Association president, Kent Ebersole, who issued the following statement: “From coast to coast, it is encouraging to see the growing number of states
BIRMINGHAM, Ala. (Jan. 11, 2024) — Moultrie Mobile, a leader in cellular trail cameras and all-in- one remote monitoring systems, today announced it is expanding its lineup of industry-leading cellular scouting solutions with new products for 2024. The new products include the next generation of the successful EDGE Series cellular
SEATTLE – Specialty outdoor retailer REI Co-op announced expansion plans to open 10 new stores in 2024 to better serve its members and outdoor community. Locations have been finalized for summer 2024 openings in Glendale, Arizona and Rancho Mirage, California. A store in St. George, Utah will open in fall 2025. The
SEATTLE (January 10, 2024) — Since 2002, Astral has led the outdoor industry in designing the highest performing equipment with the priority of protecting soil and water resources through the production process. Today, Astral proudly unveils its latest innovation in performance and sustainability with the introduction of the YTV 2.0™
VANCOUVER, January 9, 2024—In a bold move, champion downhiller Greg Minnaar has signed with the Norco Factory racing team. With four World Championship victories and 23 World Cup wins, the South African is one of the most decorated riders in the sport, and he has big plans with Norco next