Marblehead, Mass. (September 14, 2023) – Trerè Innovation, a global leader in sustainable technical Italian apparel, footwear design and manufacturing from Asola, Italy, today introduced TITICI handmade bikes in the U.S. Since its inception in 1961, the TITICI factory has stood as a pinnacle of Italian cycling excellence, bringing together
5.11 Tactical Introduces Mission Ready™ Dog and AROS K9 Collections
COSTA MESA, Calif. (September 14, 2023) – 5.11 Tactical, the global innovator of purpose-built apparel, footwear and gear, has announced the release of its new Mission Ready™ Dog and AROS K9 Collections. Designed for active and working dogs, and their handlers, these all-new collections feature harnesses, leashes and collars that
Cascade Designs names new Vice President of Human Resources
SEATTLE, Wash. (Sept. 14, 2023) – Cascade Designs, the parent company of MSR, Therm-a-Rest, Platypus, SealLine, PackTowl and VARILITE, announced today the hire of Minor Harris as its new Vice President of Human Resources. Harris will be joining the brands’ Reno, NV. office and will be responsible for leading the
PHANTOM Glide Expands North American Sales Team
SALT LAKE CITY (Sept. 14, 2023) — PHANTOM Glide, the permanent, single-application base treatment for skis and snowboards, has expanded its sales team to include national sales and tech rep, Justin Greenbaum. Greenbaum, who brings both sales and tuning experience to the team, will focus on expanding PHANTOM Glide into
Introducing Solarcore®, a Thermal Solutions Company that Leverages NASA-inspired Aerogel
PORTLAND, Ore. (Sept. 13, 2023) – Today, Solarcore® officially launches as a standalone materials technology brand, leveraging the thermal properties of NASA-licensed Aerogel, the world’s lowest thermally conductive solid, to revolutionize insulation for a multitude of applications – from structures and packaging to cold weather apparel and footwear. By combining
Costa Sunglasses casts global release of King Tide, the crowning achievement of Costa’s 40 years on the water
JUPITER, Fla. (Sept. 12, 2023) – Building off of the success of its limited pre-release, Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, launches the full collection of King Tide, its most advanced and technical sunglass frame to date. Five years in the making, King Tide is
Introducing PrimaLoft® Utility: Redefining Durability and Performance in Synthetic Insulation
LATHAM, N.Y. September 12, 2023) – PrimaLoft, Inc., a global leader in advanced material technology, is proud to announce the launch of its latest innovation, PrimaLoft® Utility. Representing a groundbreaking design approach, PrimaLoft Utility sets new benchmarks in durability within the realm of synthetic insulation, while also providing unparalleled ease
Moultrie Mobile Debuts Universal Solar Battery Pack and Edge Series Accessories
BIRMINGHAM, Ala. (Sept. 12, 2023) — Moultrie Mobile, a leading pioneer in cellular trail cameras that also offers an all-in-one remote monitoring app for hunters and property owners, has launched an exciting lineup of accessory products, including two Universal Solar Battery Packs and several items for its Edge Series cameras.
Rossignol Group appoints new Vice President Direct to Consumer
St-Jean-de-Moirans, France, Sept. 12, 2023 — The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of Daniele Milani as VP of the Group’s global Retail and e-commerce activities. Daniele Milani joins the Group to continue accelerating the growth of the DtoC business, aiming at progressing from
Backpacker’s Pantry Launches First-of-Its-Kind Build Your Own Emergency Meal Kits
Boulder, Colo. (Sept. 12, 2023) — Boulder, Colo.-based Backpacker’s Pantry, a family-owned maker of gourmet adventure meals, announces a revamped Emergency Meal Kit offering that allows you to build your own custom kit for three or seven days, and choose the meals you want to have included in your own
Saucony® Appoints Chris Deschenes as Vice President of U.S. Sales
WALTHAM, MA (September 11, 2023) – Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running lifestyle brand, announced the appointment of Chris Deschenes as Vice President of U.S. Sales. Deschenes, who most recently served as Vice President of Sales for The Wolverine Kids Group,
Salomon Winter Sports Publishes its Product Life-Cycle Assessment
ANNECY, FRANCE (September 7, 2023)—Salomon, the global leader in winter sports equipment, has unveiled the results of its winter sports product life-cycle assessments (LCA) that were conducted across the company’s ski and snowboard product range. The goal of the study, which began in 2019, was to understand the environmental impact
JAM Collective Signs PR Partner MYSTERY RANCH
SAN FRANCISCO – Sept 7, 2023 – JAM Collective, an accomplished boutique agency specializing in public relations, social media, communications, and strategic partnerships, welcomes MYSTERY RANCH, an industry-leading pack company built on a heritage of comfortable load carriage, as its newest partner. Leading MYSTERY RANCH’s public relations and affiliate marketing
RELEASE: BREAKING: Win for the Boundary Waters. Northeastern Minnesotans for Wilderness wins lawsuit against Twin Metals
(Ely, MN)– Today, Northeastern Minnesotans for Wilderness (NMW), the lead organization in the Campaign to Save the Boundary Waters, ten area businesses, and four conservation groups prevailed in the lawsuit in which the groups and businesses had intervened on the side of the United States government. Antofagasta’s subsidiaries Twin Metals
La Sportiva and Janji Release “Door to World” Limited-Edition Running Collaboration
Sept. 6, 2023 — In their first-ever collaboration with a running brand, performance mountain gear brand La Sportiva has partnered with Janji on a limited edition collection, “Door to World” — a collaboration that aims to expand the community of trail running and open the door to new frontiers for
Ignik Amps Up Its Battery Powered Heat With Two New Products
Bainbridge Island, WA – September 6, 2023 – Ignik, the leading innovator in adventure-ready outdoor heating products, takes its Battery Powered Heat lineup to the next level with the new Topside Heated Blanket and Flipside Heated Bed Cover. The Topside and Flipside provide portable, customizable warmth and offer the safest
Vasque Steps in a Whole New Direction Launching the Re:connect Collection
Red Wing, Minn. – Vasque Footwear, with nearly 60 years of experience delivering functional, durable footwear to millions of outdoor enthusiasts, is pleased to announce the launch of its new Re:connect Collection. The new facet of the brand, complementing its core hiking line, is rooted in the simple belief that
Good To-Go Launches Ranchero Scramble
[Kittery, ME, September 6, 2023] — Just in time for fall, Good To-Go—the award-winning dehydrated gourmet meal brand led by acclaimed Chef Jennifer Scism—has introduced yet another savory breakfast, the Ranchero Scramble. Chef Jennifer’s ranchero recipe is an aromatic Mexican sauce made with tomatoes, onions, chilis and spices. Paired with
Custom Framebuilder Sklar Bikes Launches First Production Frameset, The SuperSomething Gravel Bike
Bozeman, Mont. (Sept. 6) — Storied custom framebuilders Sklar Bikes are releasing their first production model, the SuperSomething, an ‘all road’ gravel bike frameset. Built using nearly 10-years of custom framebuilding learnings, the SuperSomething is an epitome of Sklar’s design philosophy, balancing unbeatable function with distinctive form. Sklar Bikes has
Courtney Dauwalter Wins UTMB® in Chamonix to Complete the “Triple Crown” In 2023
CHAMONIX, FRANCE (September 5, 2023) — Salomon ultra-running athlete Courtney Dauwalter has done the unthinkable, winning her third iconic 100-mile ultra-trail of the season at the UTMB® in Chamonix on Saturday afternoon. With the victory, she has become the first person to win the Western States 100, Hardrock 100 and