Type: Subhead PR

SOUTH JORDAN, Utah (October 15, 2026) — DRYOUT®, the advanced materials company behind patented Active Moisture-Removal Technology™, today announced that Urban Armor Gear’s (UAG) Phone Recovery Pouch, featuring DRYOUT technology, has been named to TIME’s Best Inventions of 2026.

The recognition highlights an innovative collaboration between UAG, a leader in rugged mobile device protection, and DRYOUT, whose reusable technology helps protect electronics and other valuable gear from moisture-related damage.

Introduced as part of the UAG // DRYOUT collection earlier this year, the Phone Recovery Pouch incorporates DRYOUT’s proprietary material to actively draw moisture away from electronics exposed to water, humidity, and condensation. Unlike conventional protective solutions designed primarily to keep water out, DRYOUT goes to work after moisture gets in, pulling it away from devices and trapping it within a super-absorbent core. The material can then be reset using sunlight, direct heat, or forced airflow for repeated use.

“At UAG, we’re always looking for innovative technologies that help us push the boundaries of protection,” said Casey Bevington, Chief Brand Officer at UAG. “Our collaboration with DRYOUT enabled us to go beyond protecting devices from physical damage and address what happens when moisture gets inside. We’re thrilled to see the Phone Recovery Pouch recognized by TIME and proud of what our teams have created together.”

The TIME recognition comes as DRYOUT continues to expand its partnerships with established brands seeking new ways to integrate Active Moisture-Removal Technology into their products. DRYOUT innovation is applicable to an ever-expanding range of industries including electronics, photo/video, tactical, storage, outdoor and hunting, first responders, and medical.

“This is an exciting milestone for DRYOUT and our partnership with UAG,” said Romney Williams, CEO of DRYOUT. “Leading brands are teaming up with DRYOUT because our Active Moisture-Removal Technology provides additional protection technology in the products their customers depend on. This recognition underscores what’s possible when innovative materials and great product design come together.”

There are 300 Best Inventions chosen this year, selected solely by TIME’s editors across the globe based on the following criteria: originality, efficacy, tenacity, or the potential to categorically alter the status quo for the better.

Explore TIME’s Best Inventions of 2026 at ti.me/best-inventions.

Learn more about the UAG // DRYOUT collection at urbanarmorgear.com/dryout.

MEDIA CONTACT

Verde Brand Communications | DRYOUT@verdepr.com | (970) 235-0268

About DRYOUT®

DRYOUT® pioneered Active Moisture-Removal Technology™, a new category of product protection. DRYOUT’s patented, reusable technology is designed to help recover electronics and valuable gear after exposure to water, humidity, or condensation — rather than simply keeping moisture out. DRYOUT partners with innovative brands and OEMs to design, develop, and produce their next-generation storage and carry products, such as cases, bags, and packs, engineered with DRYOUT technology. Trusted by leading brands, government agencies, and defense suppliers, DRYOUT is bringing Active Moisture-Removal Technology™ to consumer, commercial, and mission-critical applications. Learn more at DRYOUT.com.

About Urban Armor Gear

Founded over a decade ago on a simple premise; to make a superior product that would allow us to take our tech further. Today we continue to create quality rugged protective gear for your essential tech devices; developed from an obsessive dedication to quality, a commitment to inspired design and fueled by an authentic community. Designed, engineered and proven in Southern California, we are Built to Go Further, we are UAG. Our badge of honor stands behind every single UAG product, receiving a military-grade certification for protection against shock by enduring rigorous laboratory drop testing. Learn more at UAG.com.

BOULDER, Colo. (Oct. 15, 2026) — HEAD, a leading global manufacturer of premium wintersports equipment, has named Andrew Couperthwait senior vice president of US Wintersports, bringing its domestic sales and marketing operations under his leadership as the company looks to strengthen its presence across the US market.

Previously vice president of US Wintersports, Couperthwait assumes the expanded role at a pivotal time for HEAD’s US business. Building on the company’s longstanding reputation in ski racing, HEAD is focused on broadening its appeal among freeskiers, families and everyday enthusiasts, while deepening relationships with specialty retailers and creating new opportunities for growth.

“Andrew knows this industry, understands what matters to our retail partners and shares our ambition for where HEAD can go in the US,” said Jeff Bardsley, president and CEO of HEAD North America. “He’s been an important part of our business, and I’m excited to see him take on this expanded responsibility. With Andrew leading our sales and marketing efforts, we’re well positioned to strengthen our existing relationships, reach new audiences and continue building momentum across the US wintersports market.”

“As a brand founded in the U.S. by Howard Head, leading our talented team here is a special honor, especially given the growth opportunity in this key market,” said Couperthwait. “Our goal is to ensure every wintersports enthusiast knows HEAD makes gear for them. That means supporting our retail partners, equipping our sales team with the tools to succeed, and building stronger connections with skiers and riders across the country. I’m grateful for the confidence Jeff and our global leadership team have placed in me, and excited about what we can accomplish together.”

Effective October 2026, Couperthwait reports directly to Jeff Bardsley, president and CEO of HEAD North America, and will work closely with Rob Mignon, vice president of sales, to advance the company’s US sales and marketing priorities.

Further supporting HEAD’s ambitions in the US, Frank Shine has joined the company as a strategic marketing consultant, bringing more than a decade of experience in the wintersports equipment industry. Shine will work with the U.S. team to help strengthen HEAD’s presence in the market, connecting the brand with a broader community of skiers and supporting its continued growth in the US market.

HEAD is also strengthening its global ski boot business with the appointment of Matteo Murer as Ski Boot International Business Manager. Joining from Tecnica Group, where he spent a decade, Murer will work alongside Alberto Cenedesi and the boot team in Italy to support the continued development of a category that remains central to HEAD’s global growth strategy.

Together, the appointments reflect HEAD’s continued investment in the people and expertise driving its business forward, both in the United States and across its global wintersports operations.

For more information about HEAD and its 2026-27 wintersports lineup, please visit HEAD.com.

ABOUT HEAD
HEAD is a leading global manufacturer of premium sports equipment, specializing in skiing, snowboarding, and related winter sports, as well as racquet sports, swimming, and diving. Founded in 1950 by engineer Howard Head, the company introduced revolutionary ski design with its Head Standard model — combining metal and wood to create skis that are more maneuverable, durable, and high-performance. HEAD continues to innovate through its product lines for freeride, all-mountain, junior, and luxury performance, pushing technical boundaries while delivering an exceptional experience to athletes and outdoor lovers around the world.

For more information on HEAD and its full range of winter sports equipment, visit head.com and follow them on socials: @head_ski @tyroliabindings @head_freeskiing @head_rebels @head_snowboards

COSTA MESA, Calif. (Oct. 15, 2026) — We now live in a world where your favorite creator might not even be human. In the age of AI, it’s getting harder to tell who is real, and harder to know whose recommendations to trust. This month, Popfly, the creator marketing platform that connects brands with vetted outdoor, travel, and adventure creators, launched a petition calling on brands, creators, and industry leaders to commit to not replacing human creatives with AI.

After an AI-generated persona attempted to join its 20,000 plus creator network, Popfly formalized a stricter policy, banning AI-generated influencers. This is what inspired Popfly to take a public stance. The petition launched Oct. 8, has garnered more than 350 signatures to date, with a goal of hitting 1,000 by the end of the month.

The petition asks brands, creators, and industry leaders to commit to three things:

1. Keep real people behind creative work
2. Invest in tools that support human creatives instead of replacing them
3. Always be upfront when something is AI-generated

Popfly’s position is simple: creator content only works because there’s a real person behind it. When a creator talks about gear they’re using or a trip they’re planning, their audience trusts them because they know that creator has actually been there. AI can’t go into the backcountry. It can’t test gear in the elements, walk on a sandy beach, or find a hidden coffee shop after a long day of driving. Audiences can tell and that wears trust away fast.

“When AI creators started trying to show up on Popfly, we took a hard stance. We banned them,” said Taylor Hoekstra, Founder & CEO of Popfly. “We actively blocked them from joining campaigns with brands like GoPro, Outdoorsy, Backcountry and HydroFlask. The policy at Popfly is simple: reward authenticity and originality, and never let AI replace human creativity.”

Popfly calls mass-produced AI content what it is: digital litter. Too-perfect photos of places no one has been. Apps, websites and even flyers that all look eerily the same. Digital clones of your favorite creators. It clutters feeds, drowns out real stories, and makes every brand look the same.

The litter comparison is a natural one for Popfly. So while the petition tackles the digital side, the company has also adopted stretches of highways in California, Colorado and Utah to help protect the places its creators explore.

Brands, creators and industry leaders can learn more and sign the petition at change.org/p/stop-ai-from-replacing-creators.

About Popfly

Popfly is redefining digital storytelling in the adventure space, empowering creators and brands to thrive in the rapidly evolving creator economy. The platform connects brands with creators to collaborate on authentic content at scale. From discovery and creator storefronts to payments and performance tracking, Popfly streamlines every step of your brand-creator collaboration so you can scale brand momentum and revenue.

For press inquiries, contact popfly@verdepr.com.

PARK CITY, Utah — October 7, 2026 — Almost 32 million Americans took part in snowsports during the 2025-26 winter season, according to the 2025-26 Participation Study recently released by Snowsports Industries America (SIA). That is about three percent more than last season and the highest total in six seasons, even though snow conditions were mixed across the country.

For most winter sports, participation jumped after the pandemic, when Americans took up outdoor winter recreation for the first time, engaged in a new and different winter sport, or came back to a sport after having taken time off. For winter sports as a whole, that interest has kept growing season after season specifically driven by sledding, snowshoe and nordic. Participants rose from 30.97 million in 2024-25 to 31.96 million this year. The share of Americans aged six and older who take part reached 10.3%, up from 10.0%. That means snowsports are growing faster than the U.S. population, not just keeping up with it.

Snowboarding leads the gains

In the 25-26 season, Snowboarding is the main story of the season. The sport grew about nine percent to 10.6 million participants, up from 9.7 million the season before. It has grown in seven of the past eight seasons, up from 7.1 million in 2017-18. There are nearly 30% more snowboard participants in 2025–26 than there were in 2021–22.

That growth comes from both new and returning riders. Some are trying the sport for the first time. Others are coming back after a season or more away. Together, they numbered 4.2 million this season, far more than the 3.3 million who lapsed.

SIA’s analysis points to two reasons for the growth: who is snowboarding, and how many people want to.

The first is age. Snowboarding has 20% fewer participants than alpine skiing, yet it has almost as many participants under 25: 5.3 million, compared with 5.5 million skiers. Snowboarding is also becoming more diverse. Hispanic participation rose for the third straight season to 2.2 million, up from 1.8 million in 2023-24. As SIA notes, younger generations in the U.S. are more diverse overall, so the sport is growing along with the audiences that will shape snowsports for decades. In fact, one in four female snowboarders is now Hispanic.

The second is interest. Snowboarding is often the way people first get into winter sports. Twenty-nine percent of all winter sport participants say it was their first winter sport, compared with 16% of alpine skiers who say skiing was theirs. Among people who didn’t participate this year, more say they will “definitely” snowboard next winter (1.8%) than say the same about skiing (1.1%).

“Americans kept coming back to winter this season, even when the snow didn’t cooperate,” said Nick Sargent, president and CEO of Snowsports Industries America. “Snowboarding’s growth, especially among younger and more diverse participants, shows where the next generation of snowsports is coming from. Our industry’s job now is to continue to grow the pipeline of new participants, and to expand the key learnings from snowboard in effort to build a similar pipeline for skiing ”

Skiing holds steady

Alpine skiing tells a different story. Participation was flat at about 13.2 million, roughly where it has been for four seasons and still below its 2018-19 peak of 14.9 million.  The number of new and returning skiers (6.0 million) matched the number who lapsed (6.0 million). And while it may look like skiing is flat, it is actually losing ground as it is not keeping pace with population growth. The question for skiing is where its next generation will come from. First-time skiers have declined year over year the past 4 or 5 years, and the sport skews older: 1.9 million skiers are 55 or older, compared with 0.3 million snowboarders. As older skiers age out, skiing needs a steady flow of new and diverse participants to hold its ground.

Fewer days on the snow, but people found a way

Weather shaped how often people went out more than whether they went. Self-reported skiing days fell nearly six percent, and snowboarding days fell nearly three percent. The drop was sharpest in the Mountain region, where the season brought poor snowfall. There, the share of skiers who went seven or more times fell from 45% to 38%. Other regions, many of which had better conditions, saw little change. This is interesting to note that the positive weather conditions did not result in greater frequency.

Many participants adjusted instead of staying home. Outings rose for cross-country skiing, snowshoeing, alpine touring and snowboard touring. People sought out good snow where they could find it, sometimes away from the lift line. Off-resort activities such as snowshoeing, sledding and cross-country skiing have grown significantly since the pandemic, which shows how many different ways Americans now spend time outside in winter. It could also indicate more accessible and cost effective ways to participate.

The full 2025-26 Participation Study covers skiing, snowboarding, cross-country skiing, snowshoeing, sledding, fat-tire biking and touring, with demographics, regional data and crossover activity. SIA members rely on this research to make business decisions, and SIA commits significant resources each year to make sure it’s rigorous and accurate. SIA partners with the Physical Activities Council,  a partnership of nine major trade associations in US sports, fitness, and leisure activities. 15,000 surveys were carried out with a nationwide sample of individuals and households during late 2025 and the beginning of 2026. The total panel is representative of the US population for people aged six and older and  provides a high degree of statistical accuracy. Access to benchmark industry data including participation, winter consumer insights and wholesale sales and orders are some of the most valuable benefits of membership. For more data and insights, contact research@snowsports.org or visit www.snowsports.org.

About Snowsports Industries America (SIA)

Snowsports Industries America (SIA) is the trade association of the winter outdoor industry. Through SIA membership, brands, destinations, retailers, service providers, and nonprofits solve immediate business problems, adapt to business challenges, and grow. SIA spots trends that matter, and resources its membership to be proactive through industry-wide strategies and solutions built to ensure the winter outdoors thrives for future generations. Learn more at snowsports.org.

HOUSTON (October 6, 2026) – Turtlebox, the maker of rugged, waterproof outdoor speakers, is teaming up again with iconic American outdoor brand Mossy Oak for a new iteration of their popular collaboration.

Launching today, Mossy Oak’s iconic Bottomland pattern will span Turtlebox’s entire speaker lineup, including the Original Gen 3 ($480), Grande ($780), Ranger ($280) and Cub ($360). The collection will also introduce the Original Gen 3 ($480) and Grande ($780) in Fall Foliage, available exclusively through Turtlebox’s website.

“Mossy Oak has been part of the outdoor world for generations, and there’s a familiarity with these patterns that’s hard to replicate,” said Will Bradley, Co-Founder at Turtlebox. “Bottomland carries the kind of history you inherit, not buy off a shelf. Getting to put that history on a Turtlebox is an honor.”

This collaboration brings together two brands rooted in the outdoors and a shared appreciation for the experiences, traditions and stories that come with it. First introduced in 1986, Mossy Oak Bottomland was designed to reflect the natural textures and tones of the woods and has since become synonymous with generations of hunters and outdoor enthusiasts. Known as the “uniform for woodsmanship,” Bottomland continues to represent Mossy Oak’s enduring connection to the outdoors nearly four decades later.

“There’s a common thread of energy and community running through Turtlebox that reminds me of our early years,” said Toxey Haas, Founder of Mossy Oak. “They’ve become a household name for all the right reasons. Great product, great people, and we’re excited to continue what’s been one of our favorite partnerships in company history.”

The Mossy Oak Bottomland Turtlebox speakers will be available starting today, October 6, 2026, at select retailers and on turtleboxaudio.com. The Fall Foliage Original Gen 3 and Grande will be available exclusively at turtleboxaudio.com starting October 6, 2026, while supplies last.

About Turtlebox

Turtlebox was born out of necessity after breaking every so-called “loud” speaker on the market during outdoor adventures. Originally built in a garage for personal use, it became clear that nothing else could handle the elements and deliver the volume needed for environments like beaches, boats, and ATVs. Recognizing the demand, Turtlebox set out to create the world’s loudest, most rugged outdoor portable speaker — built to go anywhere and be heard everywhere. For more information, visit TurtleboxAudio.com.

OSLO (Oct. 6, 2026) — Norrøna, the Norwegian outdoor brand regarded for its sustainably built, premium outerwear, is bringing its own film tour to North America later this October. On October 29, the Norrøna stores in New York City, Boston and Boulder, Colorado will each host an evening premiere of three new ski films. Shot across some of Norway’s most remote terrain, the films range from a roadless fjord village to the islands of the Arctic Ocean, and they celebrate the people who live for winter.

“Norrøna’s story began in the winter and these films capture the spirit that has guided the brand for nearly a century,” says Jørgen Jørgensen, CEO and fourth-generation owner of Norrøna. “We’re excited to bring these films to our North American consumers and invite the larger community to experience the landscapes, the athletes and the sense of adventure that define our brand. It’s a chance to come together before the season starts and share what keeps us chasing winter, year after year.”

In “Trandal,” Norrøna ambassador and professional snowboarder Emil Leenderts gathers a crew of close friends and heads into Norway’s Hjørundfjord. There, a tiny village with no road in or out sits beneath mountains that emerge straight from the sea. The film follows their search for steep lines and deep snow, and it’s a celebration of friendship, freedom and the possibilities waiting beyond the map.

Fien van Zwieten grew up skiing in Norway’s Sunnmøre region and traded ski racing for freeskiing, a move that has made her one of the sport’s most original voices. In “A Derailed Human Dream,” the Norrøna ambassador explores what it’s like to live and ski with ADHD, pairing that story with some of her most creative skiing yet. It’s a raw, beautifully filmed reminder that seeing the world differently can be a strength.

Rounding out the program is “VARG,” which documents the first winter expedition aboard Norrøna’s restored expedition sailing yacht. In February 2026, a team of elite skiers and snowboarders sailed the Arctic Ocean to a group of remote Norwegian islands that few people have ever explored in winter. The trip unlocked first descents in terrain that can’t be reached any other way but boat. Beyond the film, the expedition is an adventure audiences can experience for themselves through [Norrøna Adventure / booking details].

Each premiere begins at 7 p.m. local time and includes light refreshments. Guests can register for the New York City, Boston and Boulder, Colorado premieres through their respective event pages. For questions or media inquiries, please contact corinne.baud@rygr.us.

About Norrøna: In 1929, Jørgen Jørgensen, a Norwegian outdoor enthusiast, began his search for durable outdoor equipment to perform in Norway´s harsh and rugged land. Starting with simple innovations such as leather straps, canvas backpacks and cotton clothing, he set Norrøna’s direction: To search for the best in technical advancements and to create the ultimate performance products. Today, four generations later, Norrøna is still a family-owned and run company and a leader in the growing market of sustainable sportswear. www.norrona.com

BERKELEY, Calif. (Oct. 2, 2026) – Born in Yosemite’s Camp 4 and built on a love for wild places, the Royal Robbins brand once again returned to its roots this fall for Facelift 2026, the park’s largest annual volunteer event dedicated to restoration and conservation. Through its support of Facelift, held Sept. 23–27, 2026, the brand joined over 1,700 volunteers in preserving Yosemite’s natural beauty and protecting it for future generations.

As a longstanding advocate for environmental conservation and outdoor adventure, Royal Robbins is honored to support an event that resonates deeply with the brand’s dedication to sustainability and roots in the climbing community.

Founded by climbers Liz and Royal Robbins, the brand’s true home has been in Yosemite National Park since its inception in 1968. Partnering with the Yosemite Climbing Association (YCA) underscores the brand’s commitment to preserving the wilderness areas that inspire the outdoor community and to foster basecamp adventures around the world.

“Our brand’s mission is to help people feed their soul through nature and adventure,” said Erik Burbank, brand president at Royal Robbins. “Yosemite is where it all started for us, and millions of people come here each year for adventure, inspiration and to soak in its beauty. Yosemite—and our public lands—need our support,  perhaps more now than ever before.  We’re honored to partner with YCA and be a part of the amazing community that comes together at Facelift.”

A key activation from Royal Robbins at this year’s Facelift was the Royal Robbins Hangboard Challenge. For this challenge, participants tested their grip endurance by hanging on a board with climbing holds, and for every second they stayed on, Royal Robbins donated one dollar to the Yosemite Climbing Association. The brand also brought its hangboard challenge to recent events, including: PCT Days, YCA’s inaugural Storyteller Film Festival, and several industry trade shows — all as part of a wider campaign to engage consumers, retailers, and journalists, and drive donations to support YCA. Royal Robbins is proud to have donated $30,000 to Yosemite Climbing Association this year as a result of its 2026 hangboard activations.

This year, the brand sent 21  team members to Yosemite National Park for Facelift to join forces with other brands, climbers, outdoor enthusiasts and California residents in a collective effort to clean up and restore the park. Over five days, volunteers participated in park-wide clean-ups, special projects and engaging evening programs, all while working toward the event’s goal of zero waste remaining in the park. This year’s event saw impressive results, with over 1,700  volunteers contributing nearly 15,000  hours of service and collecting over 10,000 pounds of trash.

“Royal Robbins has been with YCA and Facelift from the start,” said Ken Yager, founder of YCA. “They’re an incredible partner and an important part of our success. We appreciate their commitment to Facelift and love the energy and excitement they bring to this event.”

Earlier this year, Royal Robbins was also a partner for YCA’s inaugural Storyteller Film Festival, which took place June 25–28, 2026. Royal Robbins supported the screening of “Frost: The Story Of A Lifetime,” a historical documentary about American climbing legend Tom Frost, directed by Tom Seawell, which included never-before-seen footage of Royal Robbins himself.

YCA was founded in 2003, and the Royal Robbins brand has supported their dedication to preserving Yosemite’s rich climbing history, fostering a strong community of stewardship, and advocating for sustainable climbing practices. Today, brand co-founder Liz Robbins continues this legacy by serving on the organization’s board of directors.

For more information about Royal Robbins, please visit royalrobbins.com.

About Royal Robbins® 

Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul.

To learn more, please visit royalrobbins.com.

September 30, 2026 – Backbone Media, a marketing agency specializing in outdoor and active lifestyle brands, today announces a new partnership with Milky Way Park (MWP), parent company of Alpenglow Expeditions and Thomson Bike Tours. Backbone will lead an integrated marketing program including paid media, public relations, and influencer marketing across both brands.

Backbone’s specialty in the outdoor and active lifestyle space positions the agency to connect both brands with the adventurers, athletes, and travelers at the center of their communities. The partnership will focus on building awareness, deepening engagement, and driving measurable growth across the full range of each brand’s offerings, from accessible entry points to bucket-list expeditions. The new engagement brings both brands under a single, coordinated marketing approach while preserving the distinct identity, audience, and heritage that define each one.

“We’ve spent 30 years working alongside brands the outdoor world genuinely looks up to. The ones that earn their reputation inside the communities they serve. Alpenglow is that brand for the alpine and climbing world: AMGA-accredited, guide-led, the name serious climbers trust. Thomson is that for cycling travel, guiding enthusiasts across the great passes of Europe and into the culture of the sport at its highest level, with the hospitality and depth that turns a ride into something you talk about for years. These aren’t brands chasing adventure tourism. They’re the ones the community trusts,” said Greg Williams, President at Backbone Media. “Partnering with both under one integrated strategy that still honors what makes each one distinct is exactly the kind of work we built this agency for.”

“We wanted a partner who understands sports and adventure as deeply as we do, and who could bring real care to both Alpenglow and Thomson,” said Matthew Lloyd-Thomas, Founder and CEO of Milky Way Park. “Alpenglow and Thomson are generational brands in mountain sports and cycling. Backbone knows these audiences and this industry, and we’re excited to work together to introduce more climbers, skiers and cyclists to our extraordinary experiences.”

To learn more about each brand and the adventures they offer, visit Alpenglow Expeditions at alpenglowexpeditions.com and Thomson Bike Tours at thomsonbiketours.com.

About Alpenglow Expeditions

Alpenglow Expeditions was founded in 2004 by Adrian Ballinger, an AMGA/IFMGA-certified mountain guide who has personally led more than 150 international expeditions and guided more than 100 climbers to the summits of 8,000-meter peaks. Ballinger continues to lead Alpenglow in innovative climbing techniques, premier logistics, experienced guides, and smaller, curated teams that deliver an inspiring, powerful experience for every client, from Via Ferrata routes above the company’s Lake Tahoe home base to expeditions across the globe. Learn more at alpenglowexpeditions.com.

About Thomson Bike Tours

Founded in 2002 by Peter Thomson, a former professional racer who organized a trip for friends to watch the Tour de France and never stopped, Thomson Bike Tours creates innovative and personalized cycling trips that are equally challenging and rewarding, pairing elite logistics and guiding with an unmatched commitment to the sport. Thomson offers cycling tours to the world’s most famous cycling destinations, including the Alps, Pyrenees, Dolomites, Switzerland, Spain, Scotland, Croatia, Portugal and Colombia, and is the leading Official Tour Operator to the world’s greatest cycling event, the Tour de France. Learn more at thomsonbiketours.com.

Media Contact

Anna Sienko

Backbone Media

Anna.sienko@backbone.media