La Niña is going strong, and powder season is upon us. The OIA government affairs team is hard at work prepping to monitor legislative sessions across all 50 states and the federal government.
Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry.
Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach hundreds of…
We blinked, and suddenly we are heading full speed toward midterms! The next quarter promises to be both exciting and impactful as we gear up for next year.
The 2022 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 30 million Americans ages 6 and over who participated at least once in hunting or target shooting with both firearms and archery equipment in 2021. The report identifies trends and includes detailed information about participation including motivations,…
Outdoor participation continues to grow at record levels. More than half (54%) of Americans ages 6 and over participated in at least one outdoor activity in 2021, and the outdoor recreation participant base grew 2.2% in 2021 to 164.2M participants. This growing number of outdoor enthusiasts, however, did not fundamentally alter long-term declines in high…
Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our new monthly newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach…
Gain exclusive insights on the state of the outdoor market including participation, consumer trends, and economic and social forces impacting our industry.
Watch on-demand! Live date: Wednesday, August 24, 2022, 1:00 PM MDT Description: Join OIA and industry experts to gain exclusive insights on the current state and the future of the outdoor workforce. Explore major trends in workforce hiring and retention and learn where the industry stands in its efforts to increase diversity, equity, and inclusion. Panelists…
Watch on demand! Live Date: Friday, June 10, 2022 The protection of lands and waters is foundational to the outdoor industry. From the creation and protection of national monuments to the development of neighborhood parks, it is essential to ensure that all Americans and our future generations are guaranteed the physical and mental health benefits…
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