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Research Roundup: Fall 2022

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach hundreds of…

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2022 Special Report on Hunting and the Shooting Sports

The 2022 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 30 million Americans ages 6 and over who participated at least once in hunting or target shooting with both firearms and archery equipment in 2021. The report identifies trends and includes detailed information about participation including motivations,…

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2022 Outdoor Participation Trends Report

Outdoor participation continues to grow at record levels. More than half (54%) of Americans ages 6 and over participated in at least one outdoor activity in 2021, and the outdoor recreation participant base grew 2.2% in 2021 to 164.2M participants. This growing number of outdoor enthusiasts, however, did not fundamentally alter long-term declines in high…

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Research Roundup: August 2022

Here at OIA, our research team focuses on providing you with insights into the outdoor consumer: what drives their choices, what gear they choose, and what they value about their outdoor experiences. With our new monthly newsletter — Research Roundup — we aim to deliver the best data from our partner, CivicScience, who can reach…

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Webinar: Outdoor Workforce Insights

Watch on-demand! Live date: Wednesday, August 24, 2022, 1:00 PM MDT Description: Join OIA and industry experts to gain exclusive insights on the current state and the future of the outdoor workforce. Explore major trends in workforce hiring and retention and learn where the industry stands in its efforts to increase diversity, equity, and inclusion. Panelists…

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