Type: OIA Press Room

New report offers key finance and business operations benchmarks that enable brands to make more informed decisions that drive growth and profitability

BOULDER, CO (July 30, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released its 2024 Outdoor Brand Benchmarking Report, presenting a detailed, straightforward analysis of the financial and operating characteristics of outdoor manufacturers for fiscal year 2023. The results show that the typical firm generated sales of $9,786,731 and a pre-tax profit of 11.9%. Sales for the typical high-profit firm were $6,768,674 with a profit of 18.5%.

As the sole and trusted source for benchmarks in the outdoor industry, OIA’s 2024 Outdoor Brand Benchmarking Report focuses on key business fundamentals, including:

• Financial Performance: Key financial ratios and detailed indicators across Profit and Loss and Balance Sheet statements, such as revenue growth, profit margins, and inventory turnover.
• Business Operations: Benchmarks focus on metrics such as SKU count, sales channel mix, marketing mix and ROI, sourcing mix, number of employees, and sales per employee.
• Actionable Best Practices: Tailored strategies cover revenue and gross margin optimization, asset management, and payroll control.
• Targeted Insights: Groupings by company size and product line help pinpoint opportunities within specific industry segments and compared to top performers.

“As the outdoor market continues to evolve at a rapid rate, it’s essential to know where your business stands versus the competition,” said Kent Ebersole, President of OIA. “The 2024 Outdoor Brand Benchmarking Report provides decision-makers access to data across all major business functions so that they can be equipped with the strategic intelligence needed to drive growth, efficiency, and profitability. It’s with this level of deep market understanding that industry-leading brands are created, and OIA is here to help our members get there.”

The benchmarking data was anonymously compiled from 46 outdoor industry brands across a range of company sizes and product categories.

For over thirty years, OIA has helped its members better understand the markets and people they serve by providing industry-leading research and expert perspectives on participation trends, market forces, and consumer insights. This new Benchmarking Report expands the value of OIA membership and enables outdoor brands to access data worth thousands, unavailable anywhere else.

The full report is now available to study participants and OIA Leadership Members (Manufacturer, Supplier, Distributor, Retailer, Sales Rep categories). OIA Support and Support+ Members have access to the 8-page Executive Summary. OIA has also released key insights of the report to the public to foster overall industry growth. To access the key insights and to learn more about OIA membership, please visit the OIA website.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Bold Action, Education, Collaboration and Leadership Bring Progress to Reducing and Removing Greenhouse Gas Emissions 

BOULDER, COLO [DRAFT – July 25, 2024] – Today, Outdoor Industry Association’s (OIA) Climate Action Corps proudly released data from its 2023 Annual Impact Report, summarizing the group’s progress in protecting the outdoor experience upon which we all depend. A member-led collective of outdoor brands, specialty retailers, and suppliers both big and small, the 2023 Climate Action Corps consisted of 75 businesses working towards a shared goal of taking bold, collective action against climate change by reducing and removing greenhouse gas emissions across the outdoor industry, carving a new bold path for others to follow.

When members join OIA’s Climate Action Corps, they commit to participating in an annual progress report to transparently report on sustainability progress and be held accountable for climate goals. The 2023 Annual Impact Report showcases the collective progress of the Climate Action Corps which continues to make significant and crucial progress on measuring, setting targets, reducing emissions, and advocating for bold policy action in Congress. Progress reports for individual companies are also made available for increased transparency and accountability. 

“The impacts of the climate crisis we observed throughout 2023 underscore the urgent need for ambitious climate action and adaptation measures at local, national, and global levels to mitigate future risks and build resilience to a changing climate,” said Julie Brown, Director of Sustainability at OIA. “Through industry-leading programs and pre-competitive collaboration, we’re helping our members learn quickly to apply realistic and proven solutions to reduce greenhouse gases, innovate and adopt safer chemicals, and lead the charge for a more sustainable future.” 

Now in its fourth year of reporting, notable highlights from the 2023 Climate Action Corps Annual Impact Report include:
 

• 94% of Corps members have measured their operational greenhouse gas emissions (measured, estimated, or in progress for scope 1 & 2 emissions) 
• 89% are measuring their value chain emissions (measured, estimated, or in progress for scope 3 emissions)

• 70% have set Scope 1 and 2 targets and 59% have set targets for Scope 3 (set or in progress).

• 19 Corps members are engaged in 6 Impact CoLabs to help accelerate emissions reductions
• In addition, the Clean Chemistry and Materials Coalition (CCMC) was created to address the growing need for safer chemistry education and legislation guidance

“Amidst the mounting climate and market challenges, the dedication and commitment demonstrated
by our members engaged in driving positive change within the outdoor industry has been commendable,” Brown said. “Not only have OIA members sustained their efforts to reduce emissions, but they have also embraced a new sustainability challenge ingrained in our industry – addressing the need for safer chemistry with the launch of the Clean Chemistry and Materials Coalition in summer 2023.”  

“I’d recommend the Climate Action Corps and Clean Chemistry and Materials Coalition to any brand looking to advance their climate and responsible chemistry efforts,” said Greg Gausewitz, Senior Manager of Product Sustainability at REI. “OIA is a go-to partner for REI in our sustainability work. They do a great job of bringing together leading brands and sustainability experts, as well as providing a welcoming and inclusive environment for newer and smaller brands looking to make progress in their sustainability work.”   

In addition to the CCMC, OIA’s Impact CoLabs programs continued to expand in 2023, as 19 members collaborated pre-competitively on six different projects to reduce shared emissions in the supply chain. CoLabs help many OIA members meet their sustainability goals in less time and with less cost by working together, focusing on topics such as renewable energy, reduction target setting, electrification, low impact materials, and more.   

“OIA’s Climate Action Corps convenes a fantastic cohort of outdoor industry sustainability professionals, facilitating meaningful conversations and CoLabs. At Columbia Sportswear, we are particularly excited about and pleased with our participation in the Virtual Power Purchase Agreement CoLab, which could play a pivotal role in our scope 1 & 2 emissions reduction strategy,” said Guru Larson, Director of Sustainability at Columbia Sportswear.  

The Impact Report also reveals that 2023 was a watershed year for climate policy with numerous landmark policies enacted across the globe. In 2023, Climate Action Corps members continued to advocate for sustainable change by supporting the establishment of the American Climate Corps and advocating for state level climate and sustainability policies while defending investments in climate and sustainability in the Inflation Reduction Act. 

“Working together we’ve made solid progress in our mission to reduce the outdoor industry’s collective emissions by 50% by 2030, but we still have a lot to accomplish to achieve our goal of net-zero by 2050,” added Brown. 

 Access the full 2023 Annual Impact Report, along with individual companies’ progress reports, on the OIA website. 

  

About the Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org 

BOULDER, Colorado (June 28, 2024) – Outdoor Industry Association (OIA), a member-led collective and the outdoor industry’s catalyst for meaningful change, and Outdoor Retailer, the largest U.S. business events and community gathering for the outdoor industry, today announced the two organizations have mutually agreed to conclude their exclusive partnership. Through the 2024 Outdoor Retailer Winter show this November 6-8, 2024, OIA members will continue to receive a 10% discount on booth rates for exhibiting.

“OIA and Outdoor Retailer have enjoyed a longstanding partnership marked by industry-leading education, networking, and community experiences. We appreciate the valuable opportunities that Outdoor Retailer has long provided, and continues to provide, to the outdoor industry and our membership,” said Kent Ebersole, President of OIA. “This next chapter enables our organizations to work to unify our industry, foster growth, and deepen community engagement.”

“Outdoor Retailer is proud to have worked closely with OIA throughout our decades-long partnership and of the collaborative ways we cultivated growth across the outdoor industry,” said Sean Smith, Outdoor Retailer show director. “As we move forward, we will continue to work with industry organizations like OIA and others to provide valuable education and community advocacy at our shows and commit resources that ensure the industry makes progress and thrives. We’re dedicated to serving the evolving market and giving the outdoor community the most robust national stage to gather, learn, and build relationships.”

Brands interested in OIA membership and booth discounts can contact the OIA team, and for more information on exhibiting, contact Outdoor Retailer.

 

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

Media Contacts

Outdoor Industry Association: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com

Outdoor Retailer: Lisa Ramsperger / 949-426-0218 / lisa.ramsperger@outdoorretailer.com

 

2024 Outdoor Participation Trends Report reveals outdoor recreation grew to over 175 million participants with increasing numbers of women, people of color, and seniors

 

BOULDER, COLO [June 18^th, 2024] – Today, Outdoor Foundation (OF) and Outdoor Industry Association (OIA), the longtime authority on outdoor participation research and data, released findings from their 2024 Outdoor Participation Trends Report. The report provides members of the outdoor industry exclusive participation data and activity insights that will inform business strategies for the year ahead.

The 2024 Outdoor Participation Trends Report shows that the outdoor recreation participation base grew 4.1% in 2023, to a record of 175.8 million participants, a number that represents 57.3% of the United States population. The number of outdoor recreation participants increased across demographics and activities as new, more casual participants began hiking, biking, camping, running, and fishing.

Other key findings of the 2024 Outdoor Participation Trends Report include:

• In 2023, 22.2 million more Americans aged six and older participated in outdoor recreation than were participating in 2019.
• For the first time ever, more than half of American women participated in outdoor recreation.
• Members of the LGBTQ+ community continued to be the most active adult cohort.
• The participant base became more ethnically and racially diverse in 2023, but not by much. 69.7% of participants are White, 10.3% are Black, 13.4% are Hispanic, 5.3% are Asian or Pacific Islander, and 1.4% identify as people with other ethnic/racial origins.
• The average number of outings per participant in 2023 fell 11.4% – from 70.5 outings per participant in 2022 to 62.5 outings per participant in 2023.
• In 2023, 7.7 million Americans tried one or more outdoor recreation activities for the first time.

“For any business that wants to succeed in today’s competitive marketplace, understanding the evolving consumer base and how they choose to spend their time outdoors is essential knowledge,” said Kent Ebersole, President of OIA. “The data in this report reveals invaluable insights so that our members can strategically grow their business and so that our industry can serve a broader audience of participants and make outdoor recreation even more accessible.”

For over 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source of insights and narratives around who is doing what in the outdoors — as well as when and how. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research that produces the annual Outdoor Participation Trends Report and publishes the findings in partnership with OIA every year.

“Our report highlights interesting shifts in who’s recreating in the outdoors. While we’re excited to see some increases in participation diversity, there is still more work to be done in order to keep pace with changes in the demographics of the U.S. population,” said Lesford Duncan, Executive Director of Outdoor Foundation. “The findings of this report is a clear call for our outdoor ecosystem, including outdoor industry and public sector efforts, to work together to increase participation by prioritizing representation and inclusion in design, marketing, programming, outreach, and advocacy.”

The 2024 report reflects data gathered during the 2023 calendar year. While the executive summary of the report is available to the public, the full report is available exclusively to OIA members and Outdoor Foundation partners.

 

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

BOULDER, CO (May 23^rd, 2024) – The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, eagerly released its annual report today showcasing 2023 impact data and highlights from its national Thrive Outside Initiative and previewing participation research from the Outdoor Participation Trends Report.

Since the launch of the Thrive Outside Initiative in 2019, the Outdoor Foundation has helped to connect tens of thousands of youths and their families to the joy, wonder, and myriad benefits of the outdoors. In 2023, Thrive Outside Communities engaged over 95,000 participants through transformative experiences in the outdoors, diversifying outdoor participation through innovative, cross-sector partnerships and youth outdoor programming.

In 2023, the Outdoor Foundation continued its grantmaking to support multi-year investments in regional collective impact approaches across the country to connect children, youth, and families to the outdoors. Thrive Outside has helped build capacity of large and diverse coalitions (including nonprofit, school, health, social service, government, and philanthropic partners) with a shared vision to provide positive, healing, and equitable experiences for communities in the outdoors.

“We are thrilled to announce the publication of the Outdoor Foundation’s 2023 Annual Report. The report underscores the tremendous impact of our Thrive Outside Initiative, showcasing how our grantees’ collective efforts are transforming communities nationwide,” said Lesford Duncan, Executive Director of Outdoor Foundation.

Annual highlights from the national initiative include a series of new collaborative program models in Oklahoma City, San Diego, and Washington, D.C. where partnerships have been created between mental health providers (children’s hospitals, county mental health, and social service agencies) and outdoor nonprofit organizations to provide effective outdoor healing programs for youth struggling with mental and behavioral health issues.

Additionally, in areas like Detroit, Grand Rapids, St. Louis and the state of Maine, the Outdoor Foundation has supported the development of new outdoor gear programs and libraries so community members and organizations can access the necessary equipment and training needed to lead outdoor activities safely and effectively regardless of their resources.

On a broader scale, in 2023 the Foundation’s Thrive Outside networks have been at the forefront of the development and implementation of millions of dollars of new resources for outdoor programming.

From local community funds to statewide outdoor equity funds, each of these programs is centered around increasing equitable access to outdoor recreation and engaging underrepresented and historically excluded communities.

“Through strategic community investments and groundbreaking research, the Outdoor Foundation is breaking down barriers to outdoor access and increasing diverse participation in communities like never before,” said Duncan. “We are continually inspired by the countless stories of empowerment and connection that have emerged from our Thrive Outside Communities.”

To that end, participants served through the Foundation’s Thrive Outside Initiative in 2023 were approximately 70% Black, Indigenous, and people of color (BIPOC), and its collective impact approach continues to drive community-led systems change that reduces barriers for those most marginalized.

Looking at the work ahead, the Outdoor Foundation continues to listen deeply to both the successes and needs of its Thrive Outside Communities, positioning the Foundation to respond nimbly and responsively. As the organization thinks strategically about expanding to new Thrive Outside regions, it continues to seek and adapt financial and technical resources to meet the gaps.

“We extend our heartfelt gratitude to our partners, donors, and dedicated team for their unwavering support. Together, we are blazing new trails and shaping a brighter future for outdoor recreation and environmental stewardship,” concluded Duncan.

The Outdoor Foundation’s work would not be possible without its partnership with Outdoor Industry Association and the generous support of its Leadership Partners; Amazon, Capitol One, Carhartt, L.L. Bean, Patagonia, REI, Thule, VF Corporation, Winnebago Industries, Wolverine Worldwide and countless others.

About Outdoor Foundation 

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

 

BOULDER, CO (April 18, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced its lineup of education sessions and connection opportunities at the Outdoor Retailer Summer show in Salt Lake City, Utah, June 17-19,  2024. The lineup will address critical and intersectional topics including market and consumer trends, sustainability, advocacy, and participation.

“Our education sessions at Outdoor Retailer reflect the industry’s most pressing issues, empowering businesses to apply expert guidance, proven solutions, and new skills to drive growth and catalyze positive change for the outdoor industry,” said OIA President Kent Ebersole. “From addressing inclusivity barriers in the outdoors and leveraging data for business success to innovating sustainable products and advocating for cost-saving trade policies, our team will provide attendees with the strategies and insights needed to lead their brands into the future of the outdoors.”

On day one of the show, OIA Research Director Kelly Davis and Circana experts will explore Outdoor Retail Sales Trends, revealing forecasted trends for the year ahead and strategies for specialty retailers to leverage retail sales data to make informed decisions and drive revenue growth. In How to Comply with Sustainability Standards, attendees will will learn how to navigate emerging regulations and compliance standards. During the session Circularity and its Future in the Outdoor Industry, attendees will gain a comprehensive understanding of circular business models, technologies, and legislative implications. They’ll also learn actionable ways to align their business strategy to inclusive growth in the session Stories From Community Leaders: What It Takes to Build Outdoor Access for All.

The following day, OIA will release its 2024 Outdoor Participation Trends Report and delve into the latest trends in outdoor recreation participation, covering who’s doing what, when, and how outdoors. In the session The Essentials of Advocacy: Navigating Your Path to Impact, experts will lead an in-depth exploration of the policy landscape, why it’s relevant to outdoor businesses, and how brands can drive change at scale. Workforce Trends for Emerging Brands will showcase innovative strategies that small and medium-sized businesses can utilize to recruit, retain, and engage their employees. During Sustainable Business Innovation: Collaborating to Protect the Planet, attendees will learn how outdoor brands are coming together to address sustainability challenges and protect the outdoor experience upon which we all depend. Designed specifically for those new to trade policy, the session Trade Policy 101: Demystifying Supply Chain and Customs Compliance will provide attendees with the insights and tools to successfully navigate the world of international trade, including supply chain logistics, customs regulations, and trade policy.

To view the complete lineup of OIA educational opportunities at this summer’s Outdoor Retailer show, visit OIA’s website. Interested attendees can register for the show here and join OIA to empower their businesses to lead the outdoor industry toward a sustainable and inclusive future.

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

 

The outdoor industry has been hit with $1.7 billion dollars in additional tariffs due to a lack of GSP renewal. OIA urges Congress to quickly pass this important legislation. 

Wednesday, April 17, 2024 – Following the successful House markup of the Generalized System of Preferences (GSP) Reform Act (H.R. 7986), Outdoor Industry Association (OIA) extends its full support to this pivotal legislation introduced by House Ways & Means Trade Subcommittee Chairman Adrian Smith. OIA recognizes this bill as a significant endorsement of American values, protection for U.S. workers, and a boon for domestic companies. OIA emphasizes the urgent need for Congressional action on this bill to support the trillion-dollar outdoor recreation economy.

The GSP Reform Act is essential for the continued growth of the outdoor recreation industry and the ability of companies to grow jobs in the U.S. The bill not only seeks to retroactively renew GSP through 2030 but also proposes significant reforms to fortify the program. These reforms are crucial for the outdoor companies, modernizing the program to ensure key products remain in the program and encouraging further movement of supply chains out of China.

“The Generalized System of Preferences Reform Act (H.R. 7986) represents a significant endorsement of American values and workers, and U.S.-based companies. Since the expiration of the GSP in 2020, the outdoor industry has endured the burden of approximately $1.7 billion in additional tariffs, stifling innovation, job growth, and creating offshore manufacturing disruptions. OIA and its members applaud Congressmen Smith and the House Ways and Means Committee on advancing this critical legislation and urge Congress to swiftly pass the bill to ensure the vitality of the one trillion-dollar U.S. outdoor recreation economy. said Kent Ebersole, President, Outdoor Industry Association. “OIA looks forward to working with our champions in Congress and the Administration to advance this landmark bill.”

Additionally, the GSP Reform Act incorporates new criteria aimed at upholding international human rights standards and fostering adherence to U.S. values among beneficiary countries. By introducing these measures, the legislation ensures that the GSP program serves as a tool for promoting democracy, good governance, and anti-corruption practices while safeguarding the national security and foreign policy interests of the United States.

Included in the GSP Reform Act are updates to the Competitive Needs Limitation (CNL), which increases the dollar threshold and indexes that threshold to inflation, to improve the program’s usefulness to incentivize supply chain shifts out of China. CNL reform is crucial to the success of many outdoor businesses. In September of 2023, OIA Member Black Diamond testified before Congress in support of GSP and CNL reform. In Congressman Adrian Smith’s opening statement, he said, “We heard a concern from the outdoor product company Black Diamond, that outdated provisions on Competitive Needs Limitations could inhibit the usefulness of the GSP program to shift supply chains out of China. I am proud to say this bill includes much-needed reforms to GSP’s CNL provisions. Both Representatives Blake Moore (R-UT) and Suzan DelBene (D-WA) have been leaders in getting these important reforms included here today.”

The outdoor industry has long benefitted from the GSP program. GSP offers duty-free importation of goods from designated beneficiary countries, resulting in cost savings and a competitive edge for companies in the sector. Companies within the outdoor industry that utilize GSP can maintain quality and drive innovation in their products while fostering trade relations and growing U.S.-based jobs. GSP also indirectly promotes sustainable practices within supply chains, aligning with the industry’s commitment to environmental responsibility. However, with the lapse of the program in 2020, these benefits of the program have not been realized by the industry, and billions of dollars have been paid in duties, stifling innovation and hurting U.S. companies.

Outdoor Industry Association urges Congress to swiftly pass the GSP Reform Act, recognizing its critical role in revitalizing American values, promoting economic prosperity, and advancing the interests of U.S. workers and companies. This landmark legislation represents a pivotal moment in reaffirming America’s commitment to fair trade practices, sustainable development, and global leadership.

 

About the Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

Tuesday, April 9, 2024 – The House of Representatives has passed H.R. 6492, the Expanding Public Lands Outdoor Recreation Experiences Act (EXPLORE) Act, in a significant move towards enhancing public land access and promoting outdoor recreation opportunities across the country. Introduced by House Committee on Natural Resources Chairman Bruce Westerman (R-Ark.) and Ranking Member Raúl Grijalva (D-Ariz.), the EXPLORE Act is a bipartisan package of recreation bills that aim to address barriers to access for veterans, people with disabilities, and underserved populations, streamline permitting processes for guides and outfitters, and support and enhance recreation opportunities on our public lands. 

“We are thrilled to see Congress taking action to ensure each American has the opportunity to enjoy outdoor spaces in their own community, bolster economic growth, and advance mental and physical health benefits for all,” said Kent Ebersole, president of Outdoor Industry Association. “The outdoor recreation economy continues to soar to new levels, accounting for over $1 trillion in consumer spending and demonstrating participant growth for the eighth consecutive year. This is an important inflection point. We must modernize, preserve, and increase access to the public lands and waterways – regardless of where someone lives or works – and support more than five million employees who help drive our industry forward.”  

The EXPLORE Act is a companion bill to S.873, America’s Outdoor Recreation Act (AORA), which passed the Senate Energy and Natural Resources Committee in May of 2023. AORA and EXPLORE represent the strong bicameral and bipartisan collaboration across chambers to advance policies supporting outdoor recreation. The passage of the EXPLORE Act through the House marks a significant milestone in the ongoing efforts to enhance outdoor recreation opportunities, improve public land access, and support economic growth in rural communities. As the legislation advances further, bipartisan collaboration and stakeholder engagement will be essential in realizing its potential benefits for individuals, businesses, and the environment. 

Participating brands gain access to trusted insights to rise above the competition.

BOULDER, CO (April 4, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today announced a new Outdoor Brand Benchmarking Study, which focuses on key finance and business operations benchmarks to help brands understand their position in the market compared to competitors and make informed decisions to drive growth and profitability.

Participants will receive the full results from the study in OIA’s Outdoor Brand Benchmarking Report, which includes:

• Financial Performance: Key financial ratios and detailed indicators across Profit and Loss, Balance Sheet, and Cash Flow statements, such as revenue growth, profit margins, inventory turnover, and cash cycle.
• Business Operations: Benchmarks focus on metrics such as SKU count, sales channel mix, marketing mix and ROI, sourcing mix, number of employees, and sales per employee.
• Actionable Best Practices: Tailored strategies cover revenue and profit optimization, asset management, marketing and sales, sourcing and manufacturing, employee productivity, and innovation.
• Targeted Insights: Groupings by company size and product line help pinpoint opportunities within specific industry segments and compared to top performers.

“In an evolving and dynamic market, it’s crucial to know where your business stands versus the competition. Participating in this study provides brands with the strategic intelligence needed to drive growth, efficiency, and profitability,” said Kent Ebersole, President of OIA. “Our report ensures decision-makers have access to relevant data for all major business functions so that they can gauge the effectiveness of business operations, set internal goals, and be an industry leader.”

Participating in the study is easy and secure. As the sole and trusted source for finance and business operations benchmarks in the outdoor industry, OIA ensures that information is held confidential and anonymized by third-party survey administrator Qualtrics. Entering company data is straightforward through a secure survey link and takes just 90 minutes to complete. Participants have the flexibility to pause and resume the survey at their convenience and share it within their organization for collaboration.

OIA invites brands to join the benchmarking study to access data worth tens of thousands of dollars, unavailable anywhere else, and position their brand for success. Brands do not have to be OIA members to participate. The deadline to complete the study is May 8th, and participation is free. Interested brands can learn more and sign up here.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policymakers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

BOULDER, CO (March 19, 2024) – A member-led collective and the outdoor industry’s catalyst for meaningful change, Outdoor Industry Association (OIA) today released key insights from its new 2024 Outdoor Retail Sales Trends Report. Produced in partnership with Circana, the leading advisor on the complexity of consumer behavior, the report details 2023 US retail sales trends in chain, e-commerce, and specialty channels across major outdoor product categories including apparel, footwear, accessories, and equipment.

 Key findings from the report include the following:

• The market was down 3% to $27.5 billion in total outdoor retail sales 
• All three retail channels experienced declines, with at least half of Independent Outdoor Specialty Retailers suffering a double-digit decline in dollars sold
• Three of the four major product categories contracted (Apparel, Footwear, Equipment), while the Accessories category grew
• New, more casual participants are changing the product mix in the outdoor market

“Overall, while the outdoor market faced challenges in 2023, there remains great opportunity for growth by understanding emerging market and consumer trends,” said Kent Ebersole, President of OIA. “Our new partnership with Circana provides our members with the turnkey access and insights needed to make informed decisions, adapt quickly to a changing landscape, and drive growth.”

“Circana is thrilled to partner with OIA on this valuable initiative giving association members streamlined access to a holistic, 360-degree view of outdoor market retail sales and trends,” said Michele Arnold, vice president of sports equipment at Circana. “With data collected directly from retailers and covering nearly 600 product categories, Circana is the leading provider of retail trends data to the outdoor market and beyond.” 

OIA’s new membership benefit equips industry brands with retail sales data at scalable levels to fit individual business needs, including monthly and annual access, along with exclusive insights, education, and training. Full membership benefits are detailed here.

To provide deeper analysis and insights, OIA will also host a free webinar on Thursday, March 21st, 2024 featuring industry experts and channel leaders as they discuss the dominant retail trends of 2023, forecasted trends for 2024, and strategies for success in the outdoor industry. Panelists include Travis Campbell, Owner and CEO of Eagle Creek, and Hy Rosario, Director of Outdoor at HOKA, as well as a presentation from Matthew Tucker, Director of Client Development for Circana.

Download the Executive Summary of the 2024 Outdoor Retail Sales Trends Report here.

About Outdoor Industry Association  

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers, and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org

About Circana

Circana is the leading advisor on the complexity of consumer behavior. Through unparalleled technology, advanced analytics, cross-industry data, and deep expertise, we provide clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth. We understand more about the complete consumer, the complete store, and the complete wallet so our clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition. Learn more at www.circana.com.

Media Contact: Chris Denny / Denny, ink. / 435-655-1609 / chris@dennyink.com