OIA Catalyst Conference Sets Agenda for Outdoor Industry’s Next Sustainability Challenges on Oct. 26

Boulder, Colo. (October 9, 2026) – The outdoor industry is navigating a rapidly changing sustainability landscape – from new regulations and climate commitments to circularity, supply-chain risks, artificial intelligence and the growing need to connect sustainability with business value. On October 26, Outdoor Industry Association (OIA) will bring the industry together in Portland, Ore., for the 2026 OIA Catalyst Conference, presented by GORE-TEX® Brand, serving as Day 0 of Functional Fabric Fair powered by PERFORMANCE DAYS®. 

Known as the summit for sustainable outdoor business leadership, Catalyst brings together sustainability practitioners and business leaders from across the industry for candid conversations, practical strategies and peer-to-peer problem solving.  

“The outdoor industry is facing challenges that no company can solve alone,” said Kent Ebersole, OIA President. “Catalyst is about bringing the right people together to connect the dots, share what’s working, be honest about what isn’t, and turn those conversations into meaningful action. OIA’s role is to help our industry navigate what’s ahead and give businesses the tools and connections they need to lead.”  

EXPERT TALKS 

Featured conversations will include leaders from Brooks Running, REI Co-op and MAS Holdings sharing strategies and lessons from their progress toward climate targets; Patagonia, Bemis Worldwide, Matereal, and Alante Capital exploring the opportunities and tradeoffs of AI; and executives from W.L. Gore & Associates, KEEN and Lenzing examining how sustainability leaders can secure budget and executive buy-in.  

Attendees will also hear from chemistry experts from bluesign and Burton Snowboards explaining the critical importance and opportunities related to solvent use in supply chains; key stakeholders from CalRecycle, Landbell USA, and Columbia Sportswear will break down implementation of and preparation for California’s textile extended producer responsibility (EPR) law; and experts from Gore-Tex and Red Wing Shoe Company will explain how durability is a cornerstone of circularity. A host of regulatory experts will facilitate discussions about sustainability regulations worldwide. Some of these sessions will encourage discussion and collaboration, some will educate and inspire, and some will launch new industry resources. 

DAY 0 OIA CATALYST CONFERENCE 

The Catalyst Conference takes place Monday, October 26, 2026, at the Oregon Convention Center in Portland and is presented by GORE-TEX® Brand, with support from Hyosung TNC. Functional Fabric Fair takes place Oct. 27-28, making it easy to pair both events in one trip. 

REGISTRATION 

Register now to join the Day 0 OIA Catalyst Conference and be part of the conversations shaping the future of sustainable outdoor business. Early-bird registration ends Sunday, October 11. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

About Functional Fabric Fair powered by PERFORMANCE DAYS® 

Functional Fabric Fair powered by PERFORMANCE DAYS® is a trade-exclusive event and platform showcasing the latest trends in textile development for the apparel industry. In addition to a curated marketplace dedicated to the responsible sourcing of high-performance functional fabrics and accessories, Functional Fabric Fair provides expert-led education, supplier recommendations, and a university program that exposes students to textile and apparel developers. FunctionalFabricFair.com 

Switchback at TRE sharpens focus on outdoor industry growth with robust retail education roster and deep confirmed brand list

PORTLAND, MAINE (September 15, 2026) –   Switchback, the education and business gathering for the outdoor industry, this week announced the initial list of confirmed education sessions at The Running Event (TRE). 

Led by a broad range of retailer-focused topics from A.I.-informed marketing to cutting-edge merchandising tactics, and supported by a strong roster of industry voices – including both official event partner Outdoor Industry Association as well as The Conservation Alliance – Switchback at TRE is delivering tangible events with real value for outdoor industry businesses seeking growth. 

By building its forward-looking outdoor educational slate on top of the historically successful foundation of the running industry’s largest and most energetic gathering, Switchback at TRE has taken another positive step forward in refining – not just reimagining – its role as the national gathering for the outdoor industry. 

“For brands and retailers looking for growth more than guessing, Switchback at TRE is the right place to be. It stands on a solid and proven event foundation, it has an unmatched combination of legacy brands and retail-ready new faces, and it has been crafted from the ground up to be an opportunity factory for all attendees,” said Sean Smith, Switchback event director. 

Switchback at TRE will be held December 1-3, 2026, in San Antonio, TX, at the Henry B. González Convention Center.  The gathering will open with a dedicated retail education day (Dec. 1), followed by two days of retailer and brand meetings with educational sessions continuing on the main exhibition floor.   

A selection of confirmed exhibitors in the Switchback section of the event floor include Berghaus, Chaco, Cotopaxi, Crocs, Danner, Free Fly Apparel, Gossamer Gear, Huckberry, KEEN, Klean Kanteen, LOWA Boots, Mammut, Patagonia, Scott Sports, SKIDA, Smartwool, Sunkski, TEVA, The North Face and Toad & Co.  A selection of outdoor brands on the main TRE floor include Arc’teryx, Birkenstock, Brooks, Buff, CamelBak, Darn Tough Vermont, Garmin, Goodr, GU Energy Labs, Hydrapak, Hoka, La Sportiva, LEKI USA, Lems, Merrell, MiiR, On, Petzl, prAna, Salomon, Saucony, Sea to Summit, Superfeet, Suunto, Tifosi Optics, and Vuori. 

Confirmed presenters in the TRE Education program include representatives from Outdoor Industry Association, The Conservation Alliance (TCA), The North Face, KEEN, Circana, The Rut Mountain Run, Max Retail, Blaze Partners, Karnan Associates, Strava, and others. A selection of scheduled sessions include: 

  • KPI Kitchen: A Recipe for KPIs That Actually Matter, presented by Karnan Associates on Day One; Tuesday, Dec. 1 at 9:30 AM. 
  • Beyond Margin: A Discovery Workshop on Smarter Retailer Profitability, presented by Max Retail on Day One; Tuesday, Dec. 1 at 9:30 AM. 
  • If AI Can’t See You, Runners Won’t Either: A Guide to AI Visibility for Retailers, Brands & Events, presented by Blaze Partners on Day One; Tuesday, Dec. 1 at 9:30 AM. 
  • The Mobile Retail Blueprint: Taking Your Store on the Road, presented by Sidewalk Athletics on Day One; Tuesday, Dec. 1 at 2:30 PM. 
  • A New Era in Marketing – How Brands and Retailers Can Leverage Media Partnerships, presented by Flo Sports on Day Two; Wednesday, Dec 2 at 9 AM. 
  • Trail Access + the Power of Community to Protect it, presented by Patagonia, RDIC, and TCA on Day Two; Wednesday, Dec 2 at 1 PM. 
  • The Trail Ahead: Consumer & Industry Trends Shaping Trail Running, presented by UltraSignup on Day Three; Thursday, Dec. 3 at 11 AM. 

 For updates on education at Switchback at TRE and The Running Event, visit  TRE Education Program | Switchback. 

To register for TRE and Switchback at TRE, visit www.therunningevent.com/register. 

ABOUT SWITCHBACK 

Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback at TRE (Dec. 2-4, 2025; San Antonio, TX) and Switchback Spring (June 16-18; New Orleans, LA). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.switchbackevent.com. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting — and growing access to — the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

Outdoor Foundation Launches National Thrive Outside Day Campaign to Connect Thousands of Kids and Families to the Outdoors

BOULDER, Colo. (Sept. 9, 2026) — The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association (OIA), today announced the launch of 2026 Thrive Outside Day, kicking off a month of free, community-led outdoor events and programming across the country that will reach an expected 4,000+ participants. Thrive Outside Day is officially recognized on October 10, with the full activation window running September 26-October 31. From surfing in San Diego to rock climbing in the Midwest, roller skating in DC to hiking in Atlanta, 15 Thrive Outside communities are hosting more than 25 events for kids and families.

This year’s campaign carries the tagline “Dozens of local outdoor events. One national movement. We all Thrive Outside,” reflecting an approach that pairs hyper-local programming with a single, unified moment of national recognition.

“Thrive Outside Day is about more than getting outside for a day — it’s about building a future where every young person has the opportunity to develop a lifelong connection with the outdoors,” said Lesford Duncan, Executive Director of the Outdoor Foundation. “That future starts in communities, with local leaders who understand their young people, their neighborhoods, and the places that make them unique. By investing in their leadership and connecting their work through a national movement, we can turn thousands of individual outdoor experiences into something much bigger: a generation that knows the outdoors is a place where they belong.”

The campaign responds to a real and growing challenge. According to OIA’s and OF’s 2026 Participation Trends Report, outdoor outings among youth ages 6–17 have dropped 26% since 2012, as screen time increasingly displaces time spent outside. Cost, gear access, transportation, confidence, and a sense of belonging all keep families from participating — barriers that trusted local organizations are uniquely positioned to help overcome.

The Outdoor Foundation empowers the next generation of outdoor participants by expanding access, strengthening community-led outdoor ecosystems, and helping every child and family build lasting connections outside. Multi-year, capacity-building grants help partners build and strengthen networks that deliver repeat, reinforcing outdoor experiences.​ In 2025, the foundation and its network of more than 600 partner organizations, schools, and agencies reached more than 972,000 children, youth, and families. Roughly two-thirds of those partners also engage youth in environmental conservation and stewardship.

Community Events Bring the Campaign to Life

More than 25 Thrive Outside Day events are taking place across the country this year:

In Atlanta, a network of four partner organizations is hosting a full month of events that encapsulates the variety and value of programming offered by Thrive Outside Communities. West Atlanta Watershed Alliance (WAWA) is kicking things off Sept. 26-27 with the WAWA Westside Campout, an overnight experience featuring tent setup, s’mores, guided hikes, African storytelling, and a live drum circle from the Eguma Drum & Dance Company. On Oct. 1, the network comes together for a citywide Collective Celebration of forest activity stations, macroinvertebrate sampling, tree identification, and nature crafts, in partnership with the City of Atlanta Parks & Recreation afterschool program, Metro Atlanta Boys and Girls Clubs, and Grove Park Foundation Youth. The activity comes to a close on Thrive Outside Day, Oct. 10, with WAWA’s third annual Westside Chattahoochee Paddle, an 11-mile guided kayaking journey down a culturally significant stretch of the Chattahoochee River.

In Chicago and the greater Midwest, the events open Sept. 26-27 with Midwest Rock ‘N Routes, a weekend rock climbing and camping festival built for historically marginalized communities and supported by an extensive partner network, including BIPOC Beta, Adaptive Climbing Group, Escala, Latino Outdoors, Queers on the Rocks, the Asian Climbing Collective, Climb Big Chicago, Chicago Climbs, and the American Alpine Club. Chicago Adventure Therapy then leads three more events with the Chicago Park District, Openlands, and the Forest Preserves of Cook County: a community paddling and climbing day at Beaubien Woods on Oct. 3, a paddle along the African American Heritage Water Trail on Oct. 11, and a community climbing and paddling day at Steelworkers Park on Oct. 17.

In Pittsburg, a series of community-centered outdoor experiences are designed to connect young people and families with adventure close to home. Activities include the Wild Path Outdoor Festival, a two-day celebration October 3–4 at Boyce Park and Action Park featuring climbing, running, BMX, skateboarding, and other hands-on outdoor activities for all ages and skill levels. Thrive Outside Pittsburgh is also partnering with Pittsburgh Public Schools to host Thrive Outside Field Days, creating opportunities for students to experience outdoor recreation, build confidence, and discover new ways to get active outside. Together, these events showcase the power of schools, community organizations, and outdoor partners working collectively to make outdoor experiences more accessible and welcoming for Pittsburgh youth and families.

In San Diego, youth storytelling will be center stage, giving young people meaningful opportunities to learn, explore, and connect outdoors. On October 10, Framing the Outdoors, presented by San Diego Foundation in partnership with the San Diego County Office of Education and Media Arts Center San Diego, will showcase short documentaries created by youth fellows who spent the summer filming with outdoor nonprofits across the region, featuring film premieres, filmmaker Q&As, and awards celebrating their work. In addition, Thrive Outside program partners Outdoor Outreach, California State Parks, The Preuss School UC San Diego, and Nature Collective will bring approximately 240 7th and 8th grade students to San Elijo Lagoon and Cardiff Seaside State Beach for two days of beach exploration, surfing, ocean play, and educational hikes, building connection to nature, confidence, and a sense of belonging outdoors.

In Washington, D.C., Friends of Anacostia Park is hosting a large-scale celebration on Oct. 24 that brings together free roller skating lessons, nature-based arts and crafts, boat rides and fishing on the Anacostia River, and a live Go-Go band with additional cultural programming, alongside community health, wellness, and environmental education stations. The event is a partnership with the Anacostia Park and Community Collaborative, the Anacostia Watershed Society, the National Park Service, and more than a dozen other community organizations.

These are just five of the 15 communities hosting Thrive Outside Day programming this fall, with others including a stargazing celebration in Boulder-Denver to a group paddle down the Penobscot River with the Penobscot Nation in Maine. A more comprehensive list of community events is available at www.outdoorfoundation.org.

“Every young person deserves the opportunity to see the outdoors as a place where they belong — a place to explore, learn, create, and discover what they’re capable of,” said Heather Rossetti, Assistant Director of Environmental Initiatives at the San Diego Foundation, and lead for Thrive Outside San Diego. “That’s what makes Thrive Outside Day so powerful. Across San Diego, our partners are creating experiences that range from a student’s first time playing in the ocean to young filmmakers telling their own stories about what the outdoors means to them. Together, these moments show what’s possible when a community comes together around young people — and we’re proud to join the Outdoor Foundation and communities across the country in making those opportunities possible for more youth.”

“We witness a lot of magic when people experience the outdoors in restorative ways,” said Akiima Price, Founder of Friends of Anacostia Park & Lead Practitioner of Restorative Park Engagement. “At Anacostia Park, that might be a first boat ride, skating, fishing, music, or simply having a positive place to be. It’s a big deal for stressed communities to have access to safe spaces, especially natural, open spaces where they can sit, laugh, and spend time with people who care about them. Those moments of joy, culture, connection, and ease matter. They support well-being in ways that feel natural and familiar. Thrive Outside Day is another chance for people to come outdoors, feel welcome, connect, and be part of something. We’re grateful to the Outdoor Foundation for helping lift up this work.”

Community members can find a local Thrive Outside Day event, volunteer with a partner organization, or support the Outdoor Foundation directly at www.outdoorfoundation.org. Families and supporters are encouraged to share their own Thrive Outside story using #ThriveOutside and #ThriveOutsideDay, and to follow @OutdoorFoundation on Instagram and Facebook.

About the Outdoor Foundation

The Outdoor Foundation is the philanthropic arm of Outdoor Industry Association, with a mission to empower the next generation of outdoor participants by expanding access, strengthening communities, and mobilizing a community-driven outdoor ecosystem. Through multi-year, capacity-building investments and partnerships, the Foundation supports locally led efforts that connect more children, youth, and families to the outdoors and build lasting pathways for participation, belonging, and stewardship. Learn more at outdoorfoundation.org.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting — and growing access to — the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

 

Outdoor Industry Association (OIA) Announces New Hires to Strengthen Leadership Team, Deepen Support for Members and Industry

BOULDER, Colo. — Aug. 26, 2026 — Outdoor Industry Association (OIA), the leading trade association for the outdoor industry, today announced a series of key leadership hires and promotions that reflect the organization’s continued investment in the talent and expertise needed to serve its members and advance the industry’s shared priorities. Its two new leadership hires include Adam Pugh, Sr. Director of Advocacy & Government Affairs, and Lindsay Hogan, Sr. Director of Marketing & Communications.  

The additions and promotions span government advocacy, marketing, operations, and sustainability, bringing together leaders with deep roots in the outdoor industry. Chief Operating Officer Andy Fletcher was hired on full-time at the end of 2025; Keelin Christensen was promoted to Sr. Manager of Sustainability in August; and new hire Robert Kyte is joining the organization as Marketing Specialist in September. As a collective, the team has senior experience at outdoor companies including Patagonia, Backcountry.com, VF Corporation, Vail Resorts, and Alpenglow Expeditions, alongside proven expertise in federal policy and sustainability-focused business strategy.  

“As the issues facing our industry grow more complex, from federal policy to sustainable business practices to the evolving needs of our members, the strength of our organization depends on the strength of our team,” said Kent Ebersole, President of OIA. “These hires and promotions represent a significant investment in the expertise, leadership and continuity our members count on. Each of these individuals brings deep experience and a genuine commitment to this industry, and together they position OIA to deliver even greater value to our members and to advance the work of the outdoor economy.” 

Adam Pugh, Sr. Director of Advocacy & Government Affairs 

Adam Pugh joined OIA as Sr. Director of Advocacy & Government Affairs on Aug. 24 and will be based in Washington, D.C., strengthening OIA’s capacity to serve its members. In this role, Pugh leads OIA’s federal government affairs strategy, advising OIA’s leadership and its members on legislative and regulatory developments affecting trade, recreation, permitting, and environmental policy, and representing OIA’s interests before Congress and federal agencies. 

Pugh brings a decade of federal government affairs experience to OIA. He most recently served as Director of Government Affairs for the National Stone, Sand & Gravel Association, where he led federal advocacy strategy on agriculture, energy, environmental permitting, and tax and trade policies for the aggregates and construction materials industry. His work included drafting legislative language for major federal permitting reform proposals and leading direct engagement with congressional offices and federal agencies on policy initiatives affecting industry timelines and regulatory certainty. He previously held policy and advocacy roles at the National Association of Home Builders, the National Association of Counties, and the National Association of Conservation Districts, where he advanced advocacy on environmental regulation, land-use policy, and infrastructure funding affecting member companies and local governments nationwide, and began his career in the U.S. House of Representatives.  

Pugh has a deep personal passion for the outdoors and believes some of life’s most meaningful experiences happen outside, whether camping with family, exploring a new trail or simply giving kids the opportunity to experience something beyond a screen. As a father, he is especially passionate about ensuring the next generation has opportunities to experience and enjoy the outdoors. This connection is a big part of what motivates his work to help ensure the outdoors remains accessible, welcoming and vibrant for generations to come. 

Lindsay Hogan, Sr. Director of Marketing & Communications 

Lindsay Hogan joined OIA as Sr. Director of Marketing & Communications on July 13. In this role, Hogan is responsible for executing the strategic direction for OIA’s marketing, branding, and communications work. She is central to the execution of OIA’s signature events, including Switchback and Rendezvous. She’s focused on building a broader channel strategy and thought leadership platform for the organization, designed to amplify and give voice to OIA’s voice in the outdoor industry, including its government affairs and advocacy work. Her role will continue to support the development of member-facing programs, services, and products. 

Hogan brings more than two decades of marketing and communications leadership in outdoor, travel, and member-based organizations. She most recently served as Sr. Director of Communications at Vail Resorts, where she led enterprise-wide integrated marketing and communications strategy across 42 destination resorts in four countries — overseeing digital and social strategy, brand positioning, media relations, community engagement, and crisis communications. She previously spent 13 years at the United States Olympic & Paralympic Committee, where she served as Sr. Director of Marketing Communications, leading promotions and publicity for Team USA at multiple Olympic Games, collaborating with broadcast partner NBC Universal on promotional campaigns and events, and delivering measurable value for corporate partners.   

Andy Fletcher, Chief Operating Officer 

OIA also announced that Andy Fletcher has transitioned from contractor to full-time Chief Operating Officer, effective December 2025, formalizing the strategic and operational leadership role he has held since joining as interim-COO in June 2025. In this role, Fletcher oversees OIA’s finances, internal operations, and organizational infrastructure, ensuring the association has the systems, resources, and cross-functional alignment needed to execute its strategic priorities and deliver consistent value to members. 

Fletcher brings more than two decades of strategy and operations leadership across the outdoor, retail, and consumer products industries. Most recently he served as Chief Operating Officer at Ellavate Wagon, an electric stroller-wagon startup, where he oversaw finance and operations. Fletcher also served as Head of Strategic Planning at Patagonia, where he led the company’s strategic planning function and guided cross-functional transformation initiatives. He previously served as Head of Owned Brands at Backcountry.com, with multi-million-dollar P&L responsibility for the Backcountry, Basin + Range, and Stoic apparel brands, and held strategy and business development leadership roles at VF Corporation and Nordstrom. 

Keelin Christensen and Robert Kyte 

Rounding out the announcement, Keelin Christensen has been promoted to Sr. Manager of Sustainability, effective Aug. 1, continuing to lead OIA’s sustainable business work since joining the organization as Manager of Sustainability in March 2023. Over the past three years, she has led sustainability compliance for members, enhanced member collaboration opportunities related to sustainability, and supported member education and engagement on climate action. Robert Kyte will join OIA as Marketing Specialist on Sept. 8, bringing cross-channel marketing experience from Alpenglow Expeditions and prior work as Lead Storyteller for The Global Climbing Initiative. 

Together, these hires and promotions reflect OIA’s ongoing commitment to building a team equipped to meet the outdoor industry’s evolving needs — a deliberate investment in talent that strengthens the organization’s ability to serve its members and advance the industry as a whole. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting — and growing access to — the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

Outdoor Industry Leaders and Outdoor Industry Association Complete Multi-Year Initiative to Advance Clean Heat in Textile Manufacturing

BOULDER, COLO — Aug. 20, 2026 — The Outdoor Industry Association (OIA) marked the completion of a multi-year initiative by its Clean Heat CoLab, a collaboration of outdoor industry brands working to accelerate the adoption of clean, electrified heating technologies across the textile supply chain. Since its formation, the CoLab has brought together Patagonia, L.L. Bean, New Balance, REI Co-op, and W.L. Gore & Associates, working with Global Efficiency Intelligence (GEI), to identify and act on opportunities to reduce emissions from one of the textile industry’s most carbon-intensive processes – thermal heating. 

Textile mills rely heavily on fossil-fuel-based heating to dye, treat, and finish fabric, making thermal energy one of the largest sources of emissions in apparel manufacturing. Over three phases spanning several years, the Clean Heat CoLab moved from research to a practical, freely available tool, and finally to direct training for suppliers — building a body of work designed to make electrification a real, actionable option for facilities around the world. 

“There’s something so powerful about brands coming together and choosing to build something, and then give it away. When this industry pools its resources toward something bigger than any single company, the whole industry benefits. It’s about what’s good for the planet, and that’s good for all of us.” 

Phase 1: Research 

The CoLab’s first phase, centered in research, produced a foundational report identifying the opportunity for heat electrification in textile manufacturing and raising industry-wide awareness of the issue. The report drew significant engagement — nearly 5,000 webpage visits — and its findings fed directly into feasibility studies with brand partners, while also informing a broader roadmap study by Apparel Impact Institute (Aii) that extended the analysis to additional regions and technologies. 

Phase 2: Heating Electrification Tool 

Building on its research, the CoLab developed the Textile Heating Electrification Tool, a free, open-source resource that gives facilities a practical way to screen their own electrification potential without requiring a full economic analysis for every site. Developed over the course of a year, the tool has since become one of the most visited pages on the Global Efficiency Intelligence website, drawing more than 4,200 visits and 900 webinar registrants. 

The tool has since been put to work well beyond OIA’s own membership. Apparel Impact Institute has applied the tool for screening more than 60 textile facilities in China, Vietnam, and India, narrowing the field to 16 candidates for investment-grade analysis. After the investment-grade analysis, facilities will subsequently apply to receive grant funding and technical support for heat pump implementation. 

Phase 3: Training   

In the CoLab’s third and final phase, OIA and its partners brought the tool directly to the facilities that stand to benefit most, hosting in-person training workshops in Vietnam and Taiwan. The Taiwan workshop hosted 22 participants and Vietnam hosted 21. Combined with earlier webinars that drew more than 900 registrants and roughly 500 participants globally, the trainings gave suppliers a structured, hands-on way to begin evaluating electrification for their own facilities. 

Looking Ahead  

The work of the Clean Heat CoLab to-date represents early-stage, market-building progress. While widescale electrification across the textile industry is expected to remain limited through 2030, the CoLab has built the knowledge base, shared language, and confidence that suppliers and brands need before projects can move toward investment. 

With three phases complete, OIA and the Clean Heat CoLab are now considering what a future phase of work could look like, building on a foundation of research, tooling, and training that has already reached facilities, brands, and partner organizations across the global textile supply chain. 

Learn more about the Textile Heating Electrification Tool and OIA’s Impact CoLabs at outdoorindustry.org. 

About Outdoor Industry Association 

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting — and growing access to — the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org. 

Outdoor Industry Association Releases New Multilingual Guidance to Help Tier 1 Suppliers Achieve Textile Exchange Certification

BOULDER, Colo. — [Aug. 6, 2026] — The Outdoor Industry Association (OIA) today announced the launch of the CCS Guidance for Tier 1 Vendors, a new multilingual resource designed to help finished goods manufacturers navigate the path to Textile Exchange certification. The guide is available in English, Vietnamese, and Bengali to reach suppliers across a significant portion of the global manufacturing base of the outdoor industry.

Certification has become an increasingly important way for brands to verify and communicate product sustainability claims, giving consumers, brands, and retailers the transparency and accountability they demand. Yet while Tier 2 suppliers — the mills and material manufacturers further up the supply chain — often hold certifications, Tier 1 factories, which produce finished goods, are certified far less frequently. That gap limits the ability of brands to substantiate sustainability claims on the products consumers actually buy.

“When Tier 1 factories achieve certification, they unlock significant value for themselves and their brand partners,” said Julie Brown, Sr. Director Industry Engagement and Impact at OIA. “A full chain of custody allows brands to make credible product sustainability claims, and in some cases helps suppliers earn favorable product placement from retailers seeking to market sustainability attributes. This guidance was built to make that outcome attainable for more suppliers.”

Addressing a Key Barrier in the Supply Chain

Despite the benefits, the certification process has historically been unclear and, at times, daunting for suppliers new to the standard. Documentation requirements, unfamiliar material handling procedures, and complex audit processes have made certification difficult to navigate — particularly for factories without dedicated traceability resources.

To address this, a committed group of OIA members — including Columbia Sportswear Company, The North Face, Patagonia, Keen, Burton, L.L. Bean, Stanley, and FENIX Outdoor — formed the CCS Guidance Task Force in January 2025. Over the following year, the task force:

  • Interviewed 13 certified and non-certified suppliers around the globe
  • Interviewed seven certification bodies
  • Held an in-person feedback session at the 2025 Textile Exchange Conference
  • Ran a consultation feedback period with brands outside the outdoor industry
  • Incorporated a full review of the guide by Textile Exchange

The result is a step-by-step resource covering everything from determining certification scope and building internal management systems, to preparing for audits and applying for transaction certificates — along with product-specific guidance for the technical materials common in outdoor gear, such as laminated and coated fabrics.

“Communicating our sustainability efforts to our customers is important,” said Carol Shu, Co-Chair, Sr. Manager of Global Sustainability at The North Face. “To do that, it’s critical that that communication is accurate, clear, and can be supported with data. Certification to Textile Exchange’s standards provides confidence that our products meet our sustainable materials requirements.”

“Certification can be an intimidating process,” said Ellen Johnson, Co-Chair, Sustainability and Innovation Manager at Columbia Sportswear. “We created this guidance to make the path clearer and more accessible for Tier 1 manufacturers. It’s designed so suppliers can put it into practice immediately.”

Built for a Global Supply Chain

Recognizing that Tier 1 manufacturing is concentrated in regions where English may not be the primary working language, OIA is releasing the guidance in English, Vietnamese, and Bengali — removing a practical language barrier.

The guidance covers standards owned and administered by Textile Exchange, including the  Organic Content Standard (OCS), Global Recycled Standard (GRS), Recycled Claim Standard (RCS), Responsible Down Standard (RDS), Responsible Wool Standard (RWS), Responsible Mohair Standard (RMS), and Responsible Alpaca Standard (RAS). As suppliers transition to Materials Matter Standard (Textile Exchange’s new standard) the guidance will still be relevant since it focuses on the chain of custody requirements in the CCS.

Call to Action

OIA encourages brands to share the guidance with their Tier 1 partners and support them in beginning the certification process. Suppliers are invited to download and use the resource. Content Claim Standard Guidance for Tier 1 Vendors is available now at https://outdoorindustry.org/article/ccs-guidance-for-tier-1-vendors/

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

MiiR and SanMar Announce Exclusive Wholesale Partnership for Apparel and Bags

SEATTLE, WA (July 7, 2026) — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible giving, today announced a new wholesale partnership with SanMar, the largest wholesale imprintable apparel supplier in the United States. This partnership brings MiiR’s newly launched apparel and bag collection to organizations seeking premium offerings for corporate gifts, employee recognition programs, hospitality offerings and event experiences beginning in July. MiiR’s iconic drinkware and coffee accessories will continue to be available through Gemline, MiiR’s longstanding exclusive wholesale partner for corporate gifting and promotional products, through the end of 2026. SanMar will assume responsibility for the full MiiR product portfolio, including drinkware, beginning January 2027.

“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” says Bryan Papé, CEO and Founder of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer. Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”

The SanMar partnership marks a significant milestone in MiiR’s evolution from a premium drinkware brand into a full lifestyle ecosystem. With more than 50 years of expertise in the promotional product industry and nine distribution centers nationwide, SanMar will meaningfully scale both the reach and customization opportunities available to business partners, making it easier than ever for organizations to put a fully customized MiiR product in the hands of their teams, guests, and customers.

Launching with the supplier’s fall new arrivals, the MiiR apparel collection is designed for people who move through the world with purpose. Each piece is made to feel good and move with the wearer, with modern shapes and considered details throughout. The collection will include 31 men’s and women’s styles, built to layer. From premium tees and polos to mid-layers, technical bottoms, and an assortment of versatile bags, it’s a complete system designed for easy, everyday wear or for packing up to explore the world.

“MiiR is the kind of brand we love bringing to our customers,” shares Shel Renning, VP of Merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel, and carry gives businesses visually distinct products to work with. We’re proud to partner with a brand that leads with generosity, sustainability, and craftsmanship, and we’re excited to help more organizations experience what MiiR has been building for the past 15 years.”

As MiiR evolves into a full lifestyle brand, streamlining wholesale distribution under a single partner positions the company for long-term growth. Gemline will continue to serve as MiiR’s exclusive drinkware wholesale partner through the end of 2026, ensuring a seamless transition for customers and partners.

“Gemline has been an exceptional partner in helping grow the MiiR brand within the corporate gifting and promotional products industry,” says Bryan Papé. “Their support, expertise, and commitment to our brand have played an important role in expanding MiiR’s reach and connecting our products with new audiences. We are deeply grateful for the collaboration and shared success we’ve built together over the years, and we appreciate the strong foundation Gemline has helped create as MiiR continues to grow and evolve.”

MiiR’s apparel and bags collection will be available to decorators and promotional product distributors through SanMar beginning in July, with drinkware to follow in January 2027. The collection will include responsibly made water bottles, tumblers, and mugs, along with an expanded range of tote bags designed for comfort and easy carry. Together, these pieces build on the apparel and bag collection, offering more ways for customers to outfit their everyday.

For more information on MiiR, please contact Corinne Baud (corinne.baud@rygr.us) and Kaitlyn Harvie (kaitlyn.harvie@rygr.us).

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About MiiR

Seattle-based MiiR creates thoughtfully designed drinkware, bags, apparel, coffee accessories, and everyday essentials that blend function, style, and purpose. Since 2010, MiiR has contributed more than $5.5 million to nonprofits focused on social and environmental impact and is a Certified B Corporation, 1% for the Planet member, and Climate Neutral Certified brand. Each MiiR product features a unique Give Code™, empowering customers to connect directly with the company’s transparent giving initiatives. Celebrating 15 years of design, generosity, and collaboration, MiiR continues to create products that inspire people to get outside, connect, and make a positive impact.

About SanMar

SanMar Corporation is one of the nation’s premier wholesale suppliers of imprintable apparel, headwear, and accessories. Headquartered in Issaquah, Washington, SanMar has been a foundational partner to the decorated apparel and promotional products industry for decades, serving distributors and decorators through a national network of distribution centers. For more information, visit sanmar.com.

Media Contact:

Corinne Baud

rygr, MiiR

corinne.baud@rygr.us

Kaitlyn Harvie

rygr, MiiR

kaitlyn.harvie@rygr.us

 

Samsara Eco expands Nylon Materials Collective with Outdoor Industry Association and leading global brands

Jerrabomberra, Australia / Colorado, USA – Tuesday, 12 May 2026 – Circular materials innovator, Samsara Eco today announced the expansion of its Nylon Materials Collective, welcoming the Outdoor Industry Association (OIA) alongside leading global brands including Burton, W. L. Gore & Associates, Black Diamond Equipment, Red Wing Shoe Company, and Big Agnes.

The expansion marks a significant milestone for the Collective, which launched in November 2025 in partnership with the European Outdoor Group to accelerate the adoption of circular nylon across the outdoor industry.

Nylon can have a significant carbon footprint in performance apparel and equipment, depending on material type, production route and application, yet remains essential for its strength, durability and technical performance, making circular alternatives critical.

With the addition of Outdoor Industry Association, the Collective now connects a network of an additional 100+ outdoor brands that are part Climate Action Corps and Clean Chemistry & Materials Coalition. These groups have committed to reducing emissions and harmful chemicals in its supply chain. The Collective supports both objectives and comes at a time when industry stakeholders are increasingly focused on chemical transparency, traceability and material stewardship in recycled content streams.

“Collaboration across the value chain is critical to scaling circularity. By bringing together industry leaders, associations and supply chain partners, we’re building the infrastructure needed to make circular materials the default, without asking brands to make compromises,” commented Paul Riley, Founder and CEO of Samsara Eco.

“Material performance remains non-negotiable. Burton, W. L. Gore & Associates, Black Diamond Equipment, Red Wing Shoe Company, and Big Agnes are names synonymous with technical excellence, performance and innovation. Their involvement reinforces that circular materials are the way forward. We’re proud to welcome these brands to our Collective and continue helping shift the industry towards a circular future.”

The Nylon Materials Collective brings together brands and supply chain partners to simplify the adoption of Samsara Eco’s high-performance recycled nylon. By delivering validated material due diligence and supporting simplified pathways to recycled nylon, the Collective enables brands of all sizes to adopt circular materials more efficiently, reducing the logistical and commercial barriers that have traditionally slowed adoption.

The inclusion of Outdoor Industry Association strengthens the Collective’s reach across North America, complementing its existing partnership with the European Outdoor Group and reinforcing its global footprint.

Together, these organisations represent an important cross-section of the outdoor industry uniting brands around a shared ambition to transition towards circularity.

“Sustainability is a catalyst for strengthening the outdoor industry, and collaboration is how we scale that impact,” said Julie Brown, Sr. Director of Industry Engagement and Impact, Outdoor Industry Association. “By joining the Nylon Materials Collective, we are helping our members reduce environmental impact, navigate evolving regulations, and accelerate the shift to circular materials without compromising performance. This is about turning shared challenges into shared solutions, and ensuring the outdoor industry continues to lead with responsibility, resilience, and innovation for the long term.”

Outdoor brands are uniquely positioned to lead the shift towards circularity. Built on a foundation of durability, performance and environmental stewardship, the sector has long prioritised product longevity and responsible innovation.

By joining the Nylon Materials Collective, participating brands are reinforcing that commitment, taking practical steps in support of a more circular model, with the aim of keeping materials in use for longer and reducing waste.

Dr. Katy Stevens, Head of ESG at the European Outdoor Group commented: “We are pleased to see the continued expansion of the Nylon Materials Collective and the growing commitment from industry partners worldwide. By opening up access to circular materials for smaller organisations alongside global brands, this initiative demonstrates how collaboration can help scale practical solutions and accelerate progress towards circularity.”

Christian Mayer, International Product Specialist, Gore Fabrics, also commented: “At W. L. Gore & Associates, we apply materials science to deliver durable, high performance products while working to reduce environmental impact. We see chemical and enzymatic recycling as a viable technology to increase global supply of textile-to-textile material. Engagement in initiatives like the Nylon Materials Collective enables dialogue and shared learning around materials management, while we continue to apply high standards for durability and chemical stewardship.”

The announcement builds on Samsara Eco’s recent momentum, including a 10-year partnership with athleisure brand LSKD, further demonstrating the demand for high-performance, recycled materials.

The Collective will showcase at the European Outdoor Group’s Outdoor Impact Summit taking place later this week in Riva del Garda, Italy.

More on the Collective can be found here.

–– ENDS ––

About Samsara Eco

Samsara Eco is a circular materials biotech creating circularity for plastics and textiles with its AI-powered enzyme platform. Using engineered enzymes, Samsara Eco breaks down end-of-life materials – including complex and mixed plastics and textiles – into their original building blocks so they can be remade into virgin-quality materials infinitely. The company has raised over USD $107 million from world-leading investors including Temasek, Greycroft, Hitachi Ventures, Main Sequence, and lululemon. It was named Fast Company’s Most Innovative Companies 2025, Fast Company’s World Changing Ideas and TIME’s Best Inventions of 2025.

About European Outdoor Group

The European Outdoor Group was founded in 2003 (formally constituted in 2005) by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to representation of the outdoor sector. In a world of increasing internationalisation, legislation, environment, the media and trade are all now multinational issues. The combined strength of the EOG’s membership of around 150 provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.

Visit www.europeanoutdoorgroup.com.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information about Burton, visit www.burton.com and follow @burtonsnowboard on TikTok, @burtonsnowboards on Instagram, and facebook.com/burtonsnowboards.

About Gore Fabrics
Gore introduced GORE-TEX® Fabric to the outerwear industry more than 45 years ago and continues to develop performance apparel technologies. Gore’s Fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to defense operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. https://www.gore-tex.com and https://www.goretexprofessional.com/

About W. L. Gore & Associates
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments – from outer space to the world’s highest peaks to the inner workings of the human body. With more than 13,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $5 billion.
For more information, visit gore.com.

Products listed may not be available in all markets.
GORE, GORE-TEX, Together, improving life and designs are trademarks of W. L. Gore & Associates.
© 2026 W. L. Gore & Associates, Inc.

About Black Diamond Equipment

Born from a legacy of climbing since 1957, Black Diamond designs equipment for those who live and breathe the vertical, the backcountry, and the mountain. At our core, we are a company of users. That’s who we are. Because of this, the creation of Black Diamond is a process that will never end. Today, you can find us at the base of the Wasatch Mountains in Salt Lake City, Utah, where we are immersed in our commitment to designing and engineering the most innovative mountain equipment in the world.

About Red Wing Shoe Company

Founded in 1905 in Red Wing, Minnesota, Red Wing Shoe Company is a global leader in purpose-built footwear and workwear. The company designs, manufactures, and distributes premium products across a portfolio of brands, including Red Wing, Irish Setter, and Worx. With a vertically integrated model that includes U.S.-based manufacturing and its own SB Foot Tanning Company, Red Wing Shoe Company is built on a legacy of craftsmanship, quality, and innovation. For more than a century, the company has remained committed to equipping workers and outdoor enthusiasts with durable products that perform in demanding environments and support the people who build and sustain our world.

About Big Agnes

Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrates its 25th Anniversary in 2026. The company produces award-winning sleeping bags, pads, tents, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.