Outdoor Industry Association Releases New Multilingual Guidance to Help Tier 1 Suppliers Achieve Textile Exchange Certification

BOULDER, Colo. — [Aug. 6, 2026] — The Outdoor Industry Association (OIA) today announced the launch of the CCS Guidance for Tier 1 Vendors, a new multilingual resource designed to help finished goods manufacturers navigate the path to Textile Exchange certification. The guide is available in English, Vietnamese, and Bengali to reach suppliers across a significant portion of the global manufacturing base of the outdoor industry.

Certification has become an increasingly important way for brands to verify and communicate product sustainability claims, giving consumers, brands, and retailers the transparency and accountability they demand. Yet while Tier 2 suppliers — the mills and material manufacturers further up the supply chain — often hold certifications, Tier 1 factories, which produce finished goods, are certified far less frequently. That gap limits the ability of brands to substantiate sustainability claims on the products consumers actually buy.

“When Tier 1 factories achieve certification, they unlock significant value for themselves and their brand partners,” said Julie Brown, Sr. Director Industry Engagement and Impact at OIA. “A full chain of custody allows brands to make credible product sustainability claims, and in some cases helps suppliers earn favorable product placement from retailers seeking to market sustainability attributes. This guidance was built to make that outcome attainable for more suppliers.”

Addressing a Key Barrier in the Supply Chain

Despite the benefits, the certification process has historically been unclear and, at times, daunting for suppliers new to the standard. Documentation requirements, unfamiliar material handling procedures, and complex audit processes have made certification difficult to navigate — particularly for factories without dedicated traceability resources.

To address this, a committed group of OIA members — including Columbia Sportswear Company, The North Face, Patagonia, Keen, Burton, L.L. Bean, Stanley, and FENIX Outdoor — formed the CCS Guidance Task Force in January 2025. Over the following year, the task force:

  • Interviewed 13 certified and non-certified suppliers around the globe
  • Interviewed seven certification bodies
  • Held an in-person feedback session at the 2025 Textile Exchange Conference
  • Ran a consultation feedback period with brands outside the outdoor industry
  • Incorporated a full review of the guide by Textile Exchange

The result is a step-by-step resource covering everything from determining certification scope and building internal management systems, to preparing for audits and applying for transaction certificates — along with product-specific guidance for the technical materials common in outdoor gear, such as laminated and coated fabrics.

“Communicating our sustainability efforts to our customers is important,” said Carol Shu, Co-Chair, Sr. Manager of Global Sustainability at The North Face. “To do that, it’s critical that that communication is accurate, clear, and can be supported with data. Certification to Textile Exchange’s standards provides confidence that our products meet our sustainable materials requirements.”

“Certification can be an intimidating process,” said Ellen Johnson, Co-Chair, Sustainability and Innovation Manager at Columbia Sportswear. “We created this guidance to make the path clearer and more accessible for Tier 1 manufacturers. It’s designed so suppliers can put it into practice immediately.”

Built for a Global Supply Chain

Recognizing that Tier 1 manufacturing is concentrated in regions where English may not be the primary working language, OIA is releasing the guidance in English, Vietnamese, and Bengali — removing a practical language barrier.

The guidance covers standards owned and administered by Textile Exchange, including the  Organic Content Standard (OCS), Global Recycled Standard (GRS), Recycled Claim Standard (RCS), Responsible Down Standard (RDS), Responsible Wool Standard (RWS), Responsible Mohair Standard (RMS), and Responsible Alpaca Standard (RAS). As suppliers transition to Materials Matter Standard (Textile Exchange’s new standard) the guidance will still be relevant since it focuses on the chain of custody requirements in the CCS.

Call to Action

OIA encourages brands to share the guidance with their Tier 1 partners and support them in beginning the certification process. Suppliers are invited to download and use the resource. Content Claim Standard Guidance for Tier 1 Vendors is available now at https://outdoorindustry.org/article/ccs-guidance-for-tier-1-vendors/

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

MiiR and SanMar Announce Exclusive Wholesale Partnership for Apparel and Bags

SEATTLE, WA (July 7, 2026) — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible giving, today announced a new wholesale partnership with SanMar, the largest wholesale imprintable apparel supplier in the United States. This partnership brings MiiR’s newly launched apparel and bag collection to organizations seeking premium offerings for corporate gifts, employee recognition programs, hospitality offerings and event experiences beginning in July. MiiR’s iconic drinkware and coffee accessories will continue to be available through Gemline, MiiR’s longstanding exclusive wholesale partner for corporate gifting and promotional products, through the end of 2026. SanMar will assume responsibility for the full MiiR product portfolio, including drinkware, beginning January 2027.

“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” says Bryan Papé, CEO and Founder of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer. Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”

The SanMar partnership marks a significant milestone in MiiR’s evolution from a premium drinkware brand into a full lifestyle ecosystem. With more than 50 years of expertise in the promotional product industry and nine distribution centers nationwide, SanMar will meaningfully scale both the reach and customization opportunities available to business partners, making it easier than ever for organizations to put a fully customized MiiR product in the hands of their teams, guests, and customers.

Launching with the supplier’s fall new arrivals, the MiiR apparel collection is designed for people who move through the world with purpose. Each piece is made to feel good and move with the wearer, with modern shapes and considered details throughout. The collection will include 31 men’s and women’s styles, built to layer. From premium tees and polos to mid-layers, technical bottoms, and an assortment of versatile bags, it’s a complete system designed for easy, everyday wear or for packing up to explore the world.

“MiiR is the kind of brand we love bringing to our customers,” shares Shel Renning, VP of Merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel, and carry gives businesses visually distinct products to work with. We’re proud to partner with a brand that leads with generosity, sustainability, and craftsmanship, and we’re excited to help more organizations experience what MiiR has been building for the past 15 years.”

As MiiR evolves into a full lifestyle brand, streamlining wholesale distribution under a single partner positions the company for long-term growth. Gemline will continue to serve as MiiR’s exclusive drinkware wholesale partner through the end of 2026, ensuring a seamless transition for customers and partners.

“Gemline has been an exceptional partner in helping grow the MiiR brand within the corporate gifting and promotional products industry,” says Bryan Papé. “Their support, expertise, and commitment to our brand have played an important role in expanding MiiR’s reach and connecting our products with new audiences. We are deeply grateful for the collaboration and shared success we’ve built together over the years, and we appreciate the strong foundation Gemline has helped create as MiiR continues to grow and evolve.”

MiiR’s apparel and bags collection will be available to decorators and promotional product distributors through SanMar beginning in July, with drinkware to follow in January 2027. The collection will include responsibly made water bottles, tumblers, and mugs, along with an expanded range of tote bags designed for comfort and easy carry. Together, these pieces build on the apparel and bag collection, offering more ways for customers to outfit their everyday.

For more information on MiiR, please contact Corinne Baud (corinne.baud@rygr.us) and Kaitlyn Harvie (kaitlyn.harvie@rygr.us).

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About MiiR

Seattle-based MiiR creates thoughtfully designed drinkware, bags, apparel, coffee accessories, and everyday essentials that blend function, style, and purpose. Since 2010, MiiR has contributed more than $5.5 million to nonprofits focused on social and environmental impact and is a Certified B Corporation, 1% for the Planet member, and Climate Neutral Certified brand. Each MiiR product features a unique Give Code™, empowering customers to connect directly with the company’s transparent giving initiatives. Celebrating 15 years of design, generosity, and collaboration, MiiR continues to create products that inspire people to get outside, connect, and make a positive impact.

About SanMar

SanMar Corporation is one of the nation’s premier wholesale suppliers of imprintable apparel, headwear, and accessories. Headquartered in Issaquah, Washington, SanMar has been a foundational partner to the decorated apparel and promotional products industry for decades, serving distributors and decorators through a national network of distribution centers. For more information, visit sanmar.com.

Media Contact:

Corinne Baud

rygr, MiiR

corinne.baud@rygr.us

Kaitlyn Harvie

rygr, MiiR

kaitlyn.harvie@rygr.us

 

Samsara Eco expands Nylon Materials Collective with Outdoor Industry Association and leading global brands

Jerrabomberra, Australia / Colorado, USA – Tuesday, 12 May 2026 – Circular materials innovator, Samsara Eco today announced the expansion of its Nylon Materials Collective, welcoming the Outdoor Industry Association (OIA) alongside leading global brands including Burton, W. L. Gore & Associates, Black Diamond Equipment, Red Wing Shoe Company, and Big Agnes.

The expansion marks a significant milestone for the Collective, which launched in November 2025 in partnership with the European Outdoor Group to accelerate the adoption of circular nylon across the outdoor industry.

Nylon can have a significant carbon footprint in performance apparel and equipment, depending on material type, production route and application, yet remains essential for its strength, durability and technical performance, making circular alternatives critical.

With the addition of Outdoor Industry Association, the Collective now connects a network of an additional 100+ outdoor brands that are part Climate Action Corps and Clean Chemistry & Materials Coalition. These groups have committed to reducing emissions and harmful chemicals in its supply chain. The Collective supports both objectives and comes at a time when industry stakeholders are increasingly focused on chemical transparency, traceability and material stewardship in recycled content streams.

“Collaboration across the value chain is critical to scaling circularity. By bringing together industry leaders, associations and supply chain partners, we’re building the infrastructure needed to make circular materials the default, without asking brands to make compromises,” commented Paul Riley, Founder and CEO of Samsara Eco.

“Material performance remains non-negotiable. Burton, W. L. Gore & Associates, Black Diamond Equipment, Red Wing Shoe Company, and Big Agnes are names synonymous with technical excellence, performance and innovation. Their involvement reinforces that circular materials are the way forward. We’re proud to welcome these brands to our Collective and continue helping shift the industry towards a circular future.”

The Nylon Materials Collective brings together brands and supply chain partners to simplify the adoption of Samsara Eco’s high-performance recycled nylon. By delivering validated material due diligence and supporting simplified pathways to recycled nylon, the Collective enables brands of all sizes to adopt circular materials more efficiently, reducing the logistical and commercial barriers that have traditionally slowed adoption.

The inclusion of Outdoor Industry Association strengthens the Collective’s reach across North America, complementing its existing partnership with the European Outdoor Group and reinforcing its global footprint.

Together, these organisations represent an important cross-section of the outdoor industry uniting brands around a shared ambition to transition towards circularity.

“Sustainability is a catalyst for strengthening the outdoor industry, and collaboration is how we scale that impact,” said Julie Brown, Sr. Director of Industry Engagement and Impact, Outdoor Industry Association. “By joining the Nylon Materials Collective, we are helping our members reduce environmental impact, navigate evolving regulations, and accelerate the shift to circular materials without compromising performance. This is about turning shared challenges into shared solutions, and ensuring the outdoor industry continues to lead with responsibility, resilience, and innovation for the long term.”

Outdoor brands are uniquely positioned to lead the shift towards circularity. Built on a foundation of durability, performance and environmental stewardship, the sector has long prioritised product longevity and responsible innovation.

By joining the Nylon Materials Collective, participating brands are reinforcing that commitment, taking practical steps in support of a more circular model, with the aim of keeping materials in use for longer and reducing waste.

Dr. Katy Stevens, Head of ESG at the European Outdoor Group commented: “We are pleased to see the continued expansion of the Nylon Materials Collective and the growing commitment from industry partners worldwide. By opening up access to circular materials for smaller organisations alongside global brands, this initiative demonstrates how collaboration can help scale practical solutions and accelerate progress towards circularity.”

Christian Mayer, International Product Specialist, Gore Fabrics, also commented: “At W. L. Gore & Associates, we apply materials science to deliver durable, high performance products while working to reduce environmental impact. We see chemical and enzymatic recycling as a viable technology to increase global supply of textile-to-textile material. Engagement in initiatives like the Nylon Materials Collective enables dialogue and shared learning around materials management, while we continue to apply high standards for durability and chemical stewardship.”

The announcement builds on Samsara Eco’s recent momentum, including a 10-year partnership with athleisure brand LSKD, further demonstrating the demand for high-performance, recycled materials.

The Collective will showcase at the European Outdoor Group’s Outdoor Impact Summit taking place later this week in Riva del Garda, Italy.

More on the Collective can be found here.

–– ENDS ––

About Samsara Eco

Samsara Eco is a circular materials biotech creating circularity for plastics and textiles with its AI-powered enzyme platform. Using engineered enzymes, Samsara Eco breaks down end-of-life materials – including complex and mixed plastics and textiles – into their original building blocks so they can be remade into virgin-quality materials infinitely. The company has raised over USD $107 million from world-leading investors including Temasek, Greycroft, Hitachi Ventures, Main Sequence, and lululemon. It was named Fast Company’s Most Innovative Companies 2025, Fast Company’s World Changing Ideas and TIME’s Best Inventions of 2025.

About European Outdoor Group

The European Outdoor Group was founded in 2003 (formally constituted in 2005) by 19 of the world’s largest outdoor companies, all of which recognised the need for a cohesive, cross border approach to representation of the outdoor sector. In a world of increasing internationalisation, legislation, environment, the media and trade are all now multinational issues. The combined strength of the EOG’s membership of around 150 provides the group with an extremely powerful force to represent the European outdoor industry in a constructive and positive manner.

Visit www.europeanoutdoorgroup.com.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

About Burton

In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and dedicated the rest of his life to snowboarding. Since its founding, Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating groundbreaking products, supporting a team of top snowboarders, and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the outdoors. As a sustainability leader within the outdoor and winter sports industries, Burton is the world’s first snowboard company to become a certified B Corporation®. Privately held and owned by Donna Carpenter, Burton’s headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, Canada and China. For more information about Burton, visit www.burton.com and follow @burtonsnowboard on TikTok, @burtonsnowboards on Instagram, and facebook.com/burtonsnowboards.

About Gore Fabrics
Gore introduced GORE-TEX® Fabric to the outerwear industry more than 45 years ago and continues to develop performance apparel technologies. Gore’s Fabrics products provide comfort and protection in challenging environments and in everyday life, enabling wearers to safely and confidently achieve and experience more. From hiking in downpours to defense operations and fighting fires, Gore’s deep understanding of consumer and industry needs drives development of products with meaningful performance advantages. https://www.gore-tex.com and https://www.goretexprofessional.com/

About W. L. Gore & Associates
W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments – from outer space to the world’s highest peaks to the inner workings of the human body. With more than 13,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $5 billion.
For more information, visit gore.com.

Products listed may not be available in all markets.
GORE, GORE-TEX, Together, improving life and designs are trademarks of W. L. Gore & Associates.
© 2026 W. L. Gore & Associates, Inc.

About Black Diamond Equipment

Born from a legacy of climbing since 1957, Black Diamond designs equipment for those who live and breathe the vertical, the backcountry, and the mountain. At our core, we are a company of users. That’s who we are. Because of this, the creation of Black Diamond is a process that will never end. Today, you can find us at the base of the Wasatch Mountains in Salt Lake City, Utah, where we are immersed in our commitment to designing and engineering the most innovative mountain equipment in the world.

About Red Wing Shoe Company

Founded in 1905 in Red Wing, Minnesota, Red Wing Shoe Company is a global leader in purpose-built footwear and workwear. The company designs, manufactures, and distributes premium products across a portfolio of brands, including Red Wing, Irish Setter, and Worx. With a vertically integrated model that includes U.S.-based manufacturing and its own SB Foot Tanning Company, Red Wing Shoe Company is built on a legacy of craftsmanship, quality, and innovation. For more than a century, the company has remained committed to equipping workers and outdoor enthusiasts with durable products that perform in demanding environments and support the people who build and sustain our world.

About Big Agnes

Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and celebrates its 25th Anniversary in 2026. The company produces award-winning sleeping bags, pads, tents, insulated apparel, camp furniture and backpacks. For more information, visit www.bigagnes.com or call 1-877-554-8975.

Outdoor brands look forward to Switchback Spring with common goals of retail exposure and industry connection

NEW ORLEANS (April 13, 2026) – With less than two months before the doors open to Switchback Spring, the education and business gathering for the outdoor industry, a robust list of exhibiting outdoor brands is voicing aligned goals for the upcoming gathering in New Orleans (June 16-18, 2026).

For brands big and small, the expectations for Switchback Spring strike a notable balance between achieving specific sales goals, building broader brand exposure, and strengthening peer connections for the long-term benefit of the outdoor industry.

“While every brand coming to Switchback has their own goals for the event, the common thread is that in addition to retail sales connections, they see their presence as a direct investment in a positive future for the industry,” said Sean Smith, Switchback event director.

Currently, more than 200 brands are registered for the event, covering 37,600 square feet of exhibition space and already surpassing last year’s total space by over 30%. Registered exhibitors include outdoor industry cornerstones, well known challenger brands, and retail-ready emerging companies looking to take the next step.

Early retailer registration is also contributing to brand commitments, as buyer numbers are already 38% ahead of where they were one year ago. Retailers represent all key sales regions, led by Pacific (25%), Midwest (18%), Rocky Mountain (18%), South (15%), Southwest (10%) and New England (9%).

  • “Our core goals at Switchback are simple: show up for an evolving outdoor industry, offer current and prospective partners a clear snapshot of the Fjällräven brand, and discover new ways we as a brand can contribute to a collective and collaborative future in the outdoors,” –  Chris Tennal, Fjallraven
  • “Outside” for us is bigger now. It’s still rooted in performance, but it’s showing up in how people actually live… hike, trail, everyday movement, and lifestyle. We want to connect that story clearly, strengthen our existing partnerships, and open the door to new ones that help us reach a broader consumer.” – Jessica Adler, Merrell
  • “Our goal at Switchback is to connect with community and showcase the next best outdoor brand. Community is at the heart of everything we do. We’re here to show up, connect, and inspire, bringing people together through a shared passion for the outdoors and rad gear.” – Shane Wallace, Berghaus
  • “We’re hoping to engage with a mix of regional/local retail chains as well as athletes, journalists, and content creators we can potentially partner with to help us build our brand and raise awareness as we launch Coastal Range Equipment into retail.” – John Peretti, Coastal Range Equipment

Brands have also expressed excitement for the broad industry tent that Switchback is building, which includes social gatherings and a robust education schedule featuring sessions on essential topics like conservation, sustainability and adaptive outdoor activities.

  • “We see Switchback as a moment to be in conversation with the industry. This means sharing perspective, learning from others, and continuing to shape what a more design-forward yet technical, women-first outdoor space can look like. Switchback brings together people who are actively shaping where the industry is going, and we’re especially excited to meet those who want to build something long-term.” – Ellexa Thomas, Halfdays
  • “We want to support the effort and build momentum around a comprehensive industry gathering. We need to rebuild the outdoor industry community that was mostly lost in these last several years since the pandemic.” – Gordon Seabury, Toad & Co
  • “We owe it to the industry to show up and attend shows, adding to the energy and the opportunity to get together, elevating smaller less known brands, and helping to create the critical mass and high quality attendance that raises all brands. A great show gets us together to share the experience and enjoy the company of others who love this industry as much as we do.” – Nathan Dopp, Fjallraven

To register, book hotels, or learn more about Switchback Spring, please visit www.switchbackevent.com.

ABOUT SWITCHBACK: Switchback is the twice-a-year business and education gathering for the outdoor industry, owned and operated by Diversified, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Held at optimal times for discovery and buying conversations, Switchback takes place each fall in conjunction with The Running Event (TRE) and each spring as a standalone event. Blending an accessible format with robust education, peer connection, and business meetings, Switchback serves as a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates include Switchback Spring (June 16–18, 2026; New Orleans, LA) and Switchback at TRE (Dec. 1–3, 2026; San Antonio, TX). To learn more, contact Michael Collin (michael@palemorning.com) or visit www.switchbackevent.com.

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Outdoor Industry Leaders Convene in Denver for Return of OIA Rendezvous After Decade-Long Hiatus

Denver, CO (March 18, 2026) – Over 80 C-suite executives and CEOs from across the outdoor industry gathered this week at VF Corporation headquarters in Denver for Outdoor Industry Association (OIA) Rendezvous 2026, marking the highly anticipated return of executive convening after more than a decade.

The event gave outdoor industry leaders a rare chance to step outside their organizations and engage with peers facing similar pressures. This year’s theme, “Building Resilience in Uncertain Times,” framed conversations about navigating economic uncertainty, technological change, and evolving expectations around sustainability, conservation, and consumer engagement.

The outdoor industry emphasizes trust and accountability – values shaped by real-world experience, where consequences are immediate and shared. In activities like climbing, backcountry skiing, and mountaineering, success depends on clear communication, sound judgment, and trust in one’s partners.

These principles extend into the industry, where trust is earned through action, communication is direct, and responsibility is shared.

“Rendezvous is about bringing leaders together for open, honest conversations about the challenges shaping the outdoor industry,” said Kent Ebersole, president of Outdoor Industry Association. “It’s also the start of rebuilding a stronger culture of collaboration across our industry. By listening to the leaders in the room, OIA can better understand the priorities that matter most and help turn those insights into meaningful action.”

“We have a track record as an industry of collaborating to make meaningful change and progress,” said Susan Viscon, REI Impact Executive. “The conviction to do the hard work and do it together is born from face-to-face conversations. Rendezvous has brought together the right stakeholders from brands and focused on the topics that are critical to our future.”

The program featured fireside chats, keynote presentations, and panels with leaders from top outdoor brands.

Jeffrey Strasser of Microsoft opened with a keynote discussing how executives can lead through the rapid changes driven by artificial intelligence, offering practical guidance on adopting AI while supporting workforce transformation and maintaining focus on people and core business fundamentals.

Moderated by Lindsay Shumlas of Cotopaxi, a session on investment and growth strategy brought together advisors and legal experts to discuss navigating a shifting market. Lesford Duncan from the Outdoor Foundation and Kelly Davis from OIA previewed the 2026 Outdoor Participation Report, highlighting data-driven insights that will shape business decisions across the sector.

Beyond market data trends, Matthew Thurston of REI led a discussion with leaders from Black Diamond, GORE-TEX, and Design for Impact on making sustainability a central driver of resilience. Chris Keyes from Re:Public guided a session on modern messaging for public lands advocacy and conservation.

“I think we’re all responsible for being stewards of the soul of the industry,” said Ryan Gellert, CEO of Patagonia. “That means protecting the joy and the specialness of being outdoors, not just thinking about it as a commercial endeavor.”

The day wrapped with small-group strategy sessions to identify priorities that will guide OIA’s programming and initiatives in 2026 and beyond.

“My big takeaway is that it’s time to do it,” said Neil Fiske, CEO of Black Diamond. “We’ve got the tools, the will, the values, and the purpose. Now it’s about relentlessly focusing on operationalizing our objectives, so people feel empowered to act.”

Partners supporting the return of Rendezvous included GORE-TEX® Brand, VF Corporation, REI, BranchPattern, The Langston Co., and Perkins Coie. The gathering brought together leaders from 65 brands, tackling the industry’s most pressing challenges and producing actionable insights for the year ahead.

“The Rendezvous was a remarkable display of the passion and the optimism that are at the core of the outdoor industry community. There were a lot of common themes – from the value of gatherings in the outdoor industry to the importance of being authentic and acting on your brand values – but the biggest one was a clear eagerness to lean in, collectively, to navigate those challenges as well as share the benefit of future opportunities,” said Christina Henderson, VP, Switchback and The Running Event.

Leaders interested in participating in future gatherings or learning more about OIA membership can request an invitation here.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

Media Contact: Chris Denny / Denny, ink. / chris@dennyink.com

Switchback and Outdoor Market Alliance Announce Strategic Partnership to Strengthen Outdoor Industry Connections

NEW ORLEANS, La. (February 18, 2026) – Switchback, the education and business gathering for the outdoor industry, and the Outdoor Market Alliance (OMA), a collective of 25 independent sales and marketing agencies representing over 194 brands in the outdoor and active lifestyle markets, have entered into a strategic partnership. The alliance will elevate the voice of independent sales representatives and deepen connections across the entire outdoor ecosystem.

“As the conduit between retailers and brands, independent sales reps are an essential part of our industry,” said Sean Smith, Switchback Event Director. “By joining forces with OMA, we’re creating more pathways for meaningful business relationships and ensuring that sales representatives and their retail and brand partners have the tools and connections they need to thrive.”

The collaboration will provide expanded access and resources for independent sales representatives, outdoor retailers, and brands, leveraging Switchback’s innovative event platform and OMA’s extensive network and industry expertise.

“OMA is committed to supporting our members and the broader outdoor industry community,” said Steve Copeland, OMA President. “This partnership allows us to extend valuable opportunities to our showroom members and the retailers and brands we serve.”

Founded in 2020, the Outdoor Market Alliance is a non-profit association dedicated to supporting community-driven initiatives within the outdoor industry. The organization provides 32,000 square feet of showroom and community meeting space in Lakewood, Colorado, serving as a hub for independent sales agencies in the Rocky Mountain region.

As part of the partnership, Switchback will provide exclusive show access benefits to OMA members, select retail partners, and OMA board members. Switchback will also collaborate with OMA to enhance sales representatives’ experience  at future Switchback events. Both organizations will promote each other throughout the year, and Switchback will have a physical presence at upcoming OMA events.

Switchback will also have a physical presence at OMA, including promotional materials and QR-coded signage linking visitors directly to Switchback event information and registration, creating seamless pathways for retailer participation.

The partnership takes effect immediately, with collaborative initiatives rolling out in conjunction with upcoming OMA Market Weeks and Switchback Spring in New Orleans, Louisiana (June 16–18, 2026).

About Switchback

Switchback is the twice-a-year business and education gathering for the outdoor industry, owned and operated by Diversified, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Held at optimal times for discovery and buying conversations, Switchback takes place each fall in conjunction with The Running Event (TRE)  and each spring as a standalone event. Blending an accessible format with robust education, peer connection, and business meetings, Switchback serves as a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates include Switchback Spring (June 16–18, 2026; New Orleans, LA) and Switchback at TRE (Dec. 1–3, 2026; San Antonio, TX). To learn more, contact Michael Collin (michael@palemorning.com) or visit www.switchbackevent.com.

About Outdoor Market Alliance

Outdoor Market Alliance (OMA) is a collective of 25 independent sales and marketing agencies representing over 194 different brands in the outdoor, active lifestyle, resort, run and bike markets in the Rockies. Located in Lakewood, Colorado, the OMA physical location offers 32,000 square feet of showroom and community meeting space. OMA’s mission is two-fold: to elevate the experience for its brand partners and retailers through a fresh showroom venue, while acting responsibly to support community initiatives through its non-profit association. Each OMA agency commits time and monetary support to the environment, diversity and inclusivity in the outdoor markets. Learn more at www.outdoormarketalliance.org

Photo courtesy Outdoor Market Alliance

Switchback at TRE delivers energetic mix of brands, ideas, and community as outdoor industry gathering continues building toward June

SAN ANTONIO, TEXAS (DEC. 10, 2025) – Switchback at The Running Event (TRE), the fall gathering for the outdoor industry, wrapped up its fourth annual event last week with high energy, steady retailer traffic, and a growing community of dedicated outdoor industry businesses.

Hosted on a central area of the show floor, Switchback at TRE attracted 60 exhibiting companies, a broad mix of run and specialty outdoor retailers, and a stacked education calendar including panels on the importance of brands in protecting natural places led by Paul Hendricks of The Conservation Alliance, the business imperative of sustainability led by Julie Brown and Kelly Davis of Outdoor Industry Association, and a live podcast recording with the Rock Fight crew.

a group of Switchback attendees at the TRE/Switchback event in San Antonio, Texas in December 2025

Switchback at TRE was also notable for the growing sense of community among attending companies – big and small – that supports the role of outdoor industry gatherings for both individual business needs as well as overall industry health.

“For a new brand like ours, there’s a lot of camaraderie in being a part of a bigger experience like this. We’ve seen a lot of retailers, both big and small, but we’ve also learned so much from seeing other small brands like ours rolling out new ideas and getting traction,” said Linnae O’Neil, Paradis Sport director of community.

 “Being in the mix with a diverse array of brands is really helpful for us as an emerging brand. It’s been high quality retailer conversions and honestly been a good quantity of them as well,” said John Schade, Dry Brew founder.

 “Being part of a broad and diverse range of brands is what makes this work for us. It’s essential that we make it worth a retailer’s time to leave their store,” said Sydney Lambert of Patagonia.

 “Our goals for Switchback were to elevate our brand around our 30th anniversary and do a little business, as well as to support the event and its value to the outdoor community. We’ve been able to do all that and more,” said Megan Fulton, Toad & Co. national sales manager.

The intentional blend of established “legacy” brands and smaller “emerging” brands seen during Switchback at TRE has been a hallmark of the event since its inception, and is a trend that will continue  as planners look toward the event’s next installation: Switchback Spring (June 16-18; New Orleans, LA).

In addition to a broad main floor that includes numerous cornerstone brands – such as Merrell, The North Face, Rumpl, Smartwool, Scarpa, Mammut and Darn Tough – a special section of Switchback Spring known as “Pathfinders” will be dedicated to a curated collection of retail-ready young brands.

Created in partnership with Founded Outdoors and Garage Grown Gear, the Pathfinders zone at Switchback Spring is open to brands that have been in business less than 10 years with up to $5m/year in annual sales. In addition to being located on a spotlight portion of the show floor, Pathfinders exhibitors receive a variety of pre-show and on-site marketing support. Pathfinders is capped at 30 total brands, with limited spots remaining. Confirmed participants include Gossamer Gear, Hikerkind, Gear envy, Symbiosis, Alpine Fit, Recpak, FKT and others.

“For any successful industry event, the mix is what matters most. We’ve been very intentional in growing the show with both high demand brands as well as a strong collection of small, business-ready companies.  When you have that critical mass of both brands and retailers, it really sets the stage for essential industry conversations,” said Beth Gordon, Switchback Director of New Business Development. 

For more information on exhibiting at Switchback and the Pathfinders zone, please contact Beth Gordon (bgordon@divcom.com).

For more information on Switchback, please visit www.switchbackevent.com.

About Switchback

Switchback is the twice-a-year business and education gathering for the outdoor industry owned and operated by Diversified, a leading international media company with a portfolio of face-to-face exhibitions and conferences, online communities, and digital and print publications. Scheduled at optimal times for discovery and buying conversations, Switchback is held each fall in conjunction with The Running Event and each spring as a standalone event. Blending an accessible format with a schedule of education, peer connection opportunities, and business meetings, Switchback is a dedicated gathering place for all sectors of the outdoor industry community. Upcoming dates for the event include Switchback Spring (June 16-18; New Orleans, LA) and Switchback at TRE (Dec. 1-3, 2026; San Antonio, TX). To learn more about Switchback, please contact Michael Collin (michael@palemorning.com) or visit www.switchbackevent.com.

PITTSBURGH LAUNCHES THRIVE OUTSIDE INITIATIVE TO EXPAND OUTDOOR ACCESS FOR YOUTH AND FAMILIES

Pittsburgh, PA – November 5, 2025 – Today, Thrive Outside Pittsburgh, a regional ecosystem dedicated to expanding access to outdoor recreation, especially for youth and families, officially launches. The initiative unites partners across the region to open more doors to outdoor recreation through schools, strengthen youth development and career pathways, and reimagine parks and public spaces as vibrant centers of community impact. Rooted in the belief that outdoor experiences are vital to physical health, emotional well-being, and lifelong learning, this initiative connects youth and families across Pittsburgh to regular, meaningful engagement with nature.

Thrive Outside Pittsburgh is powered by the Outdoor Foundation and driven by a collaborative effort uniting city, county, and state agencies, educators, recreation providers, and community-based organizations. Backbone support is provided by the Outdoor Inclusion Coalition, with strategic guidance from a Steering Committee composed of the Pittsburgh Parks Conservancy, Pittsburgh Public Schools, and Propel Charter Schools.

“Thrive Outside Pittsburgh is about creating opportunities for all youth to confidently explore and thrive outdoors,” says Marcus Shoffner, President and CEO of The Outdoor Inclusion Coalition. “By uniting diverse stakeholders, we are building a sustainable foundation for equitable access to nature for generations to come.”

The initiative will operate through three interconnected committees:

  • Youth Committee: Integrates outdoor education into school systems and after-school/summer programs.
  • Regional Outdoor Recreation Committee: Aligns public agencies and partners to strengthen investment and coordination across the region’s recreation infrastructure.
  • Events Committee: Cultivates public enthusiasm for outdoor recreation through community-facing experiences.

Thrive Outside is a nationwide movement led by the Outdoor Foundation and its partners to build and support communities dedicated to increasing outdoor access for youth and families. It uses a “backbone organization” to manage community efforts. Local partners form a steering committee, and community partners work together to benefit the community.

“This initiative builds on the strong foundation of partnerships already thriving in Pittsburgh’s communities,” said Lesford Duncan, Executive Director of the Outdoor Foundation. “By strengthening and expanding this collaborative network, we’re supporting the region to create an outdoor recreation economy that is more inclusive, connected, and resilient; one that advances community health and well-being through access to nature and outdoor experiences.”

Thrive Outside Pittsburgh Organizational Structure

BACKBONE ORGANIZATION Outdoor Inclusion Coalition

STEERING COMMITTEE Pittsburgh Parks Conservancy, Pittsburgh Public Schools, Propel Charter Schools

COMMUNITY PARTNERS

  • Allegheny County Parks and Recreation
  • Allegheny County Parks Foundation
  • Ascend Climbing
  • Bike Pittsburgh
  • Butler County Parks and Recreation
  • City of Pittsburgh Parks and Recreation
  • Community Forge
  • Cycles for Change
  • Dick’s Sporting Goods
  • Environmental Charter School
  • Pennsylvania Department of Conservation and Natural Resources
  • Pennsylvania Environmental Council
  • Pennsylvania Interscholastic Cycling League
  • Pennsylvania Office of Outdoor Recreation
  • Ruach Bike Club
  • Southwestern Pennsylvania Climbers Coalition (SWPACC)
  • Venture Outdoors
  • Watersmith Guild/SurfSup
  • Women and Girls Foundation of SWPA
  • Woods Room

“I’ve seen it in communities all across the Commonwealth — when we get outside, we thrive,” said Nathan Reigner, Pennsylvania’s Director of Outdoor Recreation. “Spending time outdoors helps us feel better, connect with our neighbors and our natural world, and it’s essential for our communities to rejuvenate and for our economy to thrive.”

 

About the Outdoor Inclusion Coalition

The Outdoor Inclusion Coalition (OIC) is a Pittsburgh-based nonprofit organization dedicated to advancing access to outdoor recreation through experiential education and community-driven systems change. OIC develops and implements year-round adventure programs, including the Urban Wilderness Program, Youth Equity in Snow Sports (YESS), and other nature-based learning experiences that connect youth and families to the outdoors while fostering leadership, wellness, and environmental stewardship. Through its community impact model, OIC convenes cross-sector partners from education, government, and the nonprofit sector to align resources and strategies that strengthen regional access to the outdoors.

 

About the Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of the Outdoor Industry Association, is a national 501(c)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with partners across the country to address equity barriers and help make the outdoors accessible for all. Visit outdoorfoundation.org for more information.

Thrive Outside Pittsburgh is sponsored by: