SEATTLE, WA (July 7, 2026) — MiiR, the Seattle-based design-forward lifestyle brand known for its premium drinkware and commitment to responsible giving, today announced a new wholesale partnership with SanMar, the largest wholesale imprintable apparel supplier in the United States. This partnership brings MiiR’s newly launched apparel and bag collection to organizations seeking premium offerings for corporate gifts, employee recognition programs, hospitality offerings and event experiences beginning in July. MiiR’s iconic drinkware and coffee accessories will continue to be available through Gemline, MiiR’s longstanding exclusive wholesale partner for corporate gifting and promotional products, through the end of 2026. SanMar will assume responsibility for the full MiiR product portfolio, including drinkware, beginning January 2027.
“This partnership with SanMar represents a new chapter of growth for MiiR in how we think about access and reach,” says Bryan Papé, CEO and Founder of MiiR. “We’ve spent 15 years building products rooted in intentional design and generosity, from the drinkware people use every day to the apparel and bags launching this summer. Partnering with SanMar elevates what we’ve already been building in the corporate space, bringing our full ecosystem to more businesses through the most trusted name in the industry.”
The SanMar partnership marks a significant milestone in MiiR’s evolution from a premium drinkware brand into a full lifestyle ecosystem. With more than 50 years of expertise in the promotional product industry and nine distribution centers nationwide, SanMar will meaningfully scale both the reach and customization opportunities available to business partners, making it easier than ever for organizations to put a fully customized MiiR product in the hands of their teams, guests, and customers.
Launching with the supplier’s fall new arrivals, the MiiR apparel collection is designed for people who move through the world with purpose. Each piece is made to feel good and move with the wearer, with modern shapes and considered details throughout. The collection will include 31 men’s and women’s styles, built to layer. From premium tees and polos to mid-layers, technical bottoms, and an assortment of versatile bags, it’s a complete system designed for easy, everyday wear or for packing up to explore the world.
“MiiR is the kind of brand we love bringing to our customers,” shares Shel Renning, VP of Merchandising at SanMar. “The combination of elevated design and a diverse product line that spans drinkware, apparel, and carry gives businesses visually distinct products to work with. We’re proud to partner with a brand that leads with generosity, sustainability, and craftsmanship, and we’re excited to help more organizations experience what MiiR has been building for the past 15 years.”
As MiiR evolves into a full lifestyle brand, streamlining wholesale distribution under a single partner positions the company for long-term growth. Gemline will continue to serve as MiiR’s exclusive drinkware wholesale partner through the end of 2026, ensuring a seamless transition for customers and partners.
“Gemline has been an exceptional partner in helping grow the MiiR brand within the corporate gifting and promotional products industry,” says Bryan Papé. “Their support, expertise, and commitment to our brand have played an important role in expanding MiiR’s reach and connecting our products with new audiences. We are deeply grateful for the collaboration and shared success we’ve built together over the years, and we appreciate the strong foundation Gemline has helped create as MiiR continues to grow and evolve.”
MiiR’s apparel and bags collection will be available to decorators and promotional product distributors through SanMar beginning in July, with drinkware to follow in January 2027. The collection will include responsibly made water bottles, tumblers, and mugs, along with an expanded range of tote bags designed for comfort and easy carry. Together, these pieces build on the apparel and bag collection, offering more ways for customers to outfit their everyday.
For more information on MiiR, please contact Corinne Baud (corinne.baud@rygr.us) and Kaitlyn Harvie (kaitlyn.harvie@rygr.us).
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About MiiR
Seattle-based MiiR creates thoughtfully designed drinkware, bags, apparel, coffee accessories, and everyday essentials that blend function, style, and purpose. Since 2010, MiiR has contributed more than $5.5 million to nonprofits focused on social and environmental impact and is a Certified B Corporation, 1% for the Planet member, and Climate Neutral Certified brand. Each MiiR product features a unique Give Code™, empowering customers to connect directly with the company’s transparent giving initiatives. Celebrating 15 years of design, generosity, and collaboration, MiiR continues to create products that inspire people to get outside, connect, and make a positive impact.
About SanMar
SanMar Corporation is one of the nation’s premier wholesale suppliers of imprintable apparel, headwear, and accessories. Headquartered in Issaquah, Washington, SanMar has been a foundational partner to the decorated apparel and promotional products industry for decades, serving distributors and decorators through a national network of distribution centers. For more information, visit sanmar.com.
Media Contact:
Corinne Baud
rygr, MiiR
Kaitlyn Harvie
rygr, MiiR
