Type: Members Only

MINNEAPOLIS, Minn. — Splitt, a Minnesota-built online marketplace for outdoor rentals, is now live and inviting operators, retailers, outfitters, experience providers, and local adventure businesses to join its vendor beta.

Splitt is a one-stop, searchable platform that offers a fast and easy way for people to discover local rentals, packages, and experiences. From bikes to boats and inspiration to instruction, Splitt helps people find the gear—and the confidence—they need to dive into any outdoor adventure.

For vendors, Splitt is an amplifier that can supercharge growth. Local outdoor operators can immediately boost visibility of their gear, services, and expertise by listing with Splitt. Which eliminates the need for expensive software, while also streamlining communication as well as building customer relationships and engagement.

Splitt will be a first-time exhibitor at Outdoor Retailer 2026 in the Minnesota Pavilion. Outdoor operators attending the show are invited to visit Splitt to learn more about the vendor beta and explore how the platform can help their rentals, packages, services, and experiences get seen, get booked, and get put to good use.

“Our purpose is to make the wide open outdoors more open,” said Imran Vaghoo, CMO and Co-Founder of Splitt. “That’s why we created a platform to help customers find what local outdoor businesses already offer. And give operators, who are often stretched for resources and time, a simpler way to grow bookings without growing frustration.”

“The incredible experience of standing on a mountaintop or feeling the rush of a river beneath you shouldn’t just be reserved for those who can afford to buy or own the gear to get there,” noted Mizan Hemani, CEO and Founder of Splitt. “Renting makes the great outdoors accessible to everyone. And that’s how it should be.”

Vendor beta sign-ups are open at go-splitt.com.

About Splitt: Splitt is a Minnesota-built online marketplace for outdoor rentals that connects customers with local operators, rental shops, and experience-based businesses. On a mission to make the wide open outdoors more open, Splitt makes being outside accessible to everyone by offering rentals, education, and community. And it helps vendors drive sales by providing a platform where their equipment, packages, and services can get seen, get booked, and get put to good use.

 

 

 

 

CALGARY, Alberta, (August 17, 2026) — Tersus Solutions, the leader in liquid CO2-based waterless cleaning and recommerce logistics for outdoor and fashion brands, as well as gear decontamination for first responders and workwear, is opening its first Canadian facility in Calgary, Alberta. Steve Bommer will serve as general manager of Tersus Solutions Canada effective immediately.

This is the company’s first owned and operated international facility, enabling Tersus to support brand partners with localized processing, reduced shipping distances, and faster turnaround for Canadian recommerce volume. The Calgary facility will continually add new positions in operations and logistics as demand grows.

“Calgary is the next step in building recommerce infrastructure and solutions where our brand partners operate and is a natural extension of our US footprint,” said Peter Whitcomb, chief executive officer of Tersus Solutions. “This facility puts us closer to the inventory and closer to the brands we serve in Canada.”

The Calgary site is Tersus Solutions’ fifth location in North America, adding more than 25,000 square feet of dedicated processing capacity. At launch, Tersus Canada will process items for Like New, lululemon’s branded resale program, providing cleaning, conditioning, grading and fulfillment services for the Vancouver-headquartered global technical athletic apparel, footwear, and accessories company. The Calgary operation provides the same comprehensive services Tersus provides across its U.S. facilities, while expanding the company’s ability to support additional brand partners, first responders, and the oil and gas industry, as recommerce continues to gain momentum across Canada.

Steve Bommer will serve as general manager of Tersus Solutions Canada, bringing nearly four decades of experience to the job. Bommer is a Calgary-based business leader who co-founded Spirit West, a sustainably focused build-to-order outdoor apparel brand, and Tread Litely, a repair and alteration service dedicated to extending the life of outdoor gear.

“I’m proud to lead this team as we bring Tersus’s recommerce capabilities to Canada,” said Bommer. “This facility delivers the same high-quality standards our partners expect, with the additional speed and care that comes from being local.”

The Calgary opening follows a period of growth for Tersus Solutions. In June 2026, the company announced a new 31,000 square foot footwear-dedicated facility on its Denver-area campus, along with new brand partnerships and leadership additions.

Brands interested in launching or scaling a recommerce program are encouraged to contact www.tersussolutions.com.

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About Tersus Solutions

Tersus Solutions provides textile cleaning, repair, and recycling services for outdoor, athletic, luxury, and footwear brands. The company uses a patented liquid CO₂ cleaning process, an alternative to traditional water, and chemical-based cleaning methods that reduces water use and avoids harsh detergents. Tersus works with brands on resale and repair programs, handling garment reclamation, reconditioning, and logistics on their behalf. The company cleans personal protective equipment (PPE), applying its CO₂ process to workwear and firefighter turnout gear to remove contaminants, including carcinogens picked up on the job, more effectively than conventional laundering. Learn more at tersussolutions.com.

Media Contact:
Genny Boots, CGPR

genny@cgprpublicrelations.com

Santa Cruz, California — August 17^th, 2026

The Highline Collective today announced the launch of its online marketplace, introducing a new approach to outdoor commerce centered on intentional discovery and editorial storytelling.

Founded by Bryan Klavitter, Elias Larkin, and Derek Velzy; whose experience spans companies including Zero Motorcycles, Specialized, adidas, Amer Sports, Backcountry, Teton Gravity Research, Jaybird, and KURU Footwear; Highline was created from a simple observation: while the outdoor industry continues to produce remarkable independent brands, discovering them has become increasingly fragmented, transactional, and difficult to navigate.

Highline was built to offer an alternative.

Rather than presenting endless products and recommendations, the platform features a single independent outdoor brand at a time, giving each company the space to share its story, philosophy, products, and perspective through original editorial content, photography, film, playlists, and curated commerce.

“The outdoor industry has never had more incredible brands, yet meaningful discovery often gets lost in the pace of modern commerce,” said Bryan Klavitter, Co-Founder and CEO of The Highline Collective. “We believe the brands that leave the biggest impression aren’t always the loudest; they’re the ones you take the time to understand. Highline is our attempt to create more space for those discoveries.”

The philosophy behind Highline extends beyond commerce. Since announcing the company earlier this year, the team has gradually introduced its editorial identity through photography, playlists, field notes, and a newly evolved visual identity inspired by the rhythm of the natural world and the belief that meaningful discovery takes time.

Each featured brand becomes a multi-week editorial experience, combining founder stories, product exploration, original photography, film, music, and written content designed to create a deeper connection between people and the brands they discover.

The first featured brand marks the beginning of what Highline plans to become: an evolving platform where storytelling, community, and commerce exist together.

“We’re interested in building something people return to because they’re curious,” added Klavitter. “Commerce is part of that experience, but it isn’t the starting point. The stories, the people, and the culture surrounding the outdoors are what make discovery meaningful.”

The Highline Collective is now live, with its first featured brand available at thehighlinecollective.com.

About The Highline Collective

The Highline Collective is a curated online marketplace dedicated to helping people discover independent outdoor brands and the culture surrounding them. Through thoughtful curation, editorial storytelling, original photography, film, music, and commerce, Highline creates more intentional moments of discovery; one featured brand at a time.

MINNEAPOLIS, Minn. (August 12, 2026) — Outdoor Retailer is changing the way it brings the industry together, responding to shifts in how brands build businesses, how retailers discover products and how consumers engage with the outdoors. The August 19–21 show at the Minneapolis Convention Center ushers in the next generation of outdoor brands, featuring more than 275 exhibitors, surpassing its original goal of 200, along with more than 550 retail buyers and access to 15 million followers through the inaugural Wild Reach Program. Education Day on August 19 gives specialty retailers hands-on workshops through the Retailer Playbook Lab, in addition to Industry Day, an afternoon with programs presenting key business data and trends on topics including AI, new buying behaviors, and wearable tech.

“We’ve added a number of initiatives giving exhibitors and attendees increased ROI,” said Matthew Mathiasen, group show director for Outdoor Retailer. “Wild Reach brings creators directly onto the show floor to connect with brands, a program ​​that would otherwise require significant investment. Through our partnership with Explore Minnesota and Meet Minneapolis, we’re providing attendees opportunities to experience our new backyard every morning in close proximity to the convention center. We’re proud to connect our community through intentional moments, because that moves the industry forward.”

A Marketplace Built Around Discovery

The 2026 show floor brings established brands including Backcountry, Body Glove, Red Wing Shoe Co., and Wenonah Canoe together with emerging companies such as ALPAKA, Bowl & Kettle, NAVEE and Wolfpack.

More than 70 young brands will participate through the Ascent Program, connecting new brands with retailers and media, while Garage Grown Gear and Founded Outdoors bring additional independent, retail-ready brands to the show floor. REI’s Path Ahead Ventures (PAV) is collaborating with Outdoor Retailer to showcase products from more than 25 founder-led brands near the registration area. Attendees can vote for one brand to receive a complimentary booth at OR 2027 to share their founder story and products.

“Having a prominent presence on the show floor signals the key role these young brands are playing in the outdoor community,” said Lloyd Vogel, founder of Garage Grown Gear. “Small and independent brands built this industry. Centering them in the middle of the show, instead of a back corner, is exactly where they belong. We’ve seen firsthand how a single conversation on the floor can change the trajectory of a brand’s entire year.”

“REI Co-op Path Ahead Ventures exists to accelerate the success of founders of color in the outdoor industry,” said Keenan Corrigan, managing director, Path Ahead Ventures. “By showcasing products from founder-led brands in our community, we’re helping increase visibility for emerging businesses, creating opportunities for retail buyers to discover innovative products, and highlighting the entrepreneurs helping strengthen and expand our industry.”

Wild Reach Brings Creators Directly into the Show

Wild Reach, Outdoor Retailer’s creator program powered by Popfly, embeds more than 150 curated photographers, filmmakers, athletes and digital storytellers directly into the show floor, surpassing 15 million in combined audience reach, well above its original goal of 10 million. The program is a fundamental shift in how consumers discover and trust new products: they don’t respond to banner ads or brand-written copy the way they respond to creators that share their interests, buy gear like they do and provide honest, unfiltered reactions.

Outdoor Retailer built Wild Reach as launch infrastructure, giving exhibiting brands a structured, show-floor system demonstrating real consumer demand to the retailers writing orders and to tell their story in an amplified, authentic voice. Rather than leaving brands to navigate the creator economy alone, Wild Reach connects them with credentialed outdoor creators, generates documented engagement through Popfly’s tracking tools and delivers a content library brands can deploy long after the show closes.

More Value for Independent Specialty Retailers

More than 550 retail buyers and retail organizations are expected, representing specialty retailers, regional chains, international retailers and ecommerce businesses. Retailers include: Academy Sports, Alpenglow, Appalachian Outfitters, Camping World, Cape Union Mart, Gearhead Outfitters, MEC, REI, River Sports Outfitters, Runnings, Sunlight Sports, The Sportsman’s Guide, The Trail Head, and Westerlind Outdoors, among others. Outdoor Retailer’s Outdoor Specialty Scholarship and Hosted Buyer Program are providing travel support for qualifying

Keynote sessions will address retail strategy, technology and the future of outdoor participation, featuring speakers including Eoin Comerford, former CEO of Moosejaw and host of the Outdoor Unfiltered podcast, and endurance athlete, author and advocate Mirna Valerio.

Taking the Show Outside

Outdoor Retailer is expanding the experience beyond the convention center, giving attendees opportunities to discover Minneapolis’ vibrant outdoor culture through hiking, trail running and paddling. On Friday, August 21 a special orienteering adventure race is being hosted by 57hours, with $10,000 in prizes with the grand prize being a trip to Greenland. Activities are all hosted at Theodore Wirth Park, minutes from the Minneapolis Convention Center.

“Outdoor Retailer 2026 is about meaningful change,” says Lindsay Hubley, senior vice president, Sports and Outdoor Division. “We’re meeting the industry where it is today, investing in real launch infrastructure for new and discovery brands, strengthening the independent specialty community that has always been the backbone of this industry, and doing it in a timeframe where buyers arrive with clarity and a real need to find the outdoor industry’s next top seller. We are fueling the future.”

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About Outdoor Retailer

Outdoor Retailer is where the outdoor industry comes together to move the business of the outdoors forward. Designed in collaboration with brands, retailers, and industry leaders, the event creates space for connection, practical education, and the discovery of innovative products shaping the future of outdoor recreation. Outdoor Retailer is where the outdoor industry gathers to connect, collaborate, and take ownership of what comes next – #MakeItYours. Learn more about and #MakeItYours at outdoorretailer.com

Media Contact

Chris Goddard, CGPR, chris@cgprpublicrelations.com (781) 640-8387 or genny@cgprpublicrelations.com

MINNEAPOLIS — August 6, 2026 — UDisc, the leading disc golf course directory and smartphone app, is raising a glass to the 25 Best Disc Golf Courses at Breweries for 2026. Spanning 13 U.S. states and two Canadian provinces, this year’s list highlights destination-worthy venues where you can also participate in one of the world’s fastest-growing forms of outdoor recreation – a combination nearly as special as water, hops, malt, and yeast.

“Whether you have acres of farmland or an urban space needing activation, disc golf is a great addition to any brewery,” UDisc Co-Founder and CEO Josh Lichti said. “The mix of properties on this list is a testament to disc golf’s versatility, a perfect match for the wide variety of styles and flavors these businesses offer to travelers and local patrons alike.”

Indeed, tourism is one of many upshots for breweries that add disc golf: The #1 course on the list, Norbrook Farm in Colebrook, Connecticut, sees more than half of its players travel from more than 20 miles away.

Disc golf as a whole, meanwhile, continues to grow, with more than three courses built per day in 2025, according to UDisc’s Disc Golf Growth Report. That brings the global tally to more than 17,000 disc golf courses in over 100 countries.

Download the UDisc app to record your rounds, discover more brewery courses, and experience disc golf near you.

About UDisc

UDisc is the world’s #1 disc golf app, trusted by millions of players to record rounds, discover courses, and measure their progress. UDisc’s mission is to empower the world to play more disc golf by supporting players and organizers around the globe. Now the industry standard for measuring disc golf participation, infrastructure, and reach, the company’s Disc Golf Health Index focuses on the places where new courses can be most impactful. Learn more at UDisc.com.

Red Wing, MN —  Red Wing Heritage, the American footwear brand defined by 120 years of uncompromising craftsmanship, is partnering with Los Angeles-based Malbon  on a highly limited-edition collaboration that marks Red Wing Heritage’s return to the fairway, its first golf shoe in more than 70 years. Priced at $400, the collaboration debuts August 11th on  malbon.com.

Inspired by Red Wing’s archival golf design and built with the same commitment to quality and authenticity that has defined the brand for generations, the collaboration brings a forgotten chapter of Red Wing history back into play blending heritage construction with Malbon’s modern approach to golf culture. The result is a style that performs on the course and resonates well beyond it.

“This collaboration allowed us to share a little-known part of Red Wing’s history while introducing our craftsmanship to a new generation of consumers,” said Jamie Kvamme, Director of Brand Marketing at Red Wing Shoe Company. “Together with Malbon, we’ve created a product that honors our heritage while reflecting the evolving culture surrounding the game of golf.”

Crafted from premium leather with heritage-inspired detailing, the style reflects a shared appreciation for timeless design, elevated materials, and products built to endure.

“This collaboration brings together two American originals — one with more than a century of craftsmanship and the other helping redefine golf as a lifestyle and cultural movement,” said Stephen Malbon, Co-Founder of Malbon Golf. “We’ve always believed golf extends far beyond the course. Partnering with Red Wing felt like a natural evolution of that vision, combining timeless craftsmanship with a modern perspective on the game and the community surrounding it.”

Produced in limited quantities, the Red Wing Heritage / Malbon collaboration is available August 11th exclusively at malbon.com.

Product Details:

Style Name: Malbon Shop Moc Oxford

Colorway: Oro Legacy

Construction: Goodyear Leather Welt

Press Images: HERE Photo credit: Dallas Currie

About Red Wing Heritage Established in 1905, Red Wing is a renowned American footwear brand celebrated for its iconic footwear and leather goods. The brand’s legacy is rooted in a dedication to quality American craftsmanship, traditional construction, and timeless design. Through a unique combination of advanced technology and handmade craftsmanship, all Red Wing Heritage boots feature premium materials and over a century of archival inspiration stitched into each pair. redwingheritage.com | @redwingheritage

About Malbon

The mission of Malbon Golf is simple: inspire today’s youth to participate in the greatest game on Earth. Founded in 2017 by culture and golf enthusiasts Stephen and Erica Malbon, the brand launched with a limited collection for men looking to find multi-functional golf apparel that’s made to be worn both on and off the green. Since then, the husband and wife duo have been pioneering the movement toward golf as a lifestyle by collaborating with some of the most well-known brands in the world and creating a community of like-minded thinkers who share the same collective vision for the future of the sport. Today, Malbon Golf has expanded to offer a complete line of men and women apparel, footwear and accessories that are designed to reimagine the status quo and aspire across all ages with the ultimate goal of bringing a fresh perspective and an accessible, personal approach to the game. The brand is available across the U.S., Korea, and the Philippines through e-commerce and select top retailers. To learn more, please visit malbongolf.com or follow on Instagram at @malbongolf. To explore the digital collectibles, Buckets Club, visit bucketsclub.com or @buckets.club

BOULDER, Colo. (August 4, 2026) – Matador Travel Equipment, the award-winning producer of high-performance travel gear, today announces the launch of its new travel collection: a complete reinvention of its pack lineup that replaces every bag previously offered. The new collection spans eleven pieces ranging from 2 to 45 liters, unified by a shared feature set, elevated materials, and a simplified naming convention that makes it easy to find the right pack for the trip ahead.

The overhaul’s focus on simplicity, standardization and shared components allowed Matador to cut prices by 18% on average compared to the outgoing lineup, delivering its most capable collection at its most accessible price point yet. Matador’s design team approached the collection as a complete system, applying more than a decade of product development and real-world travel experience across every component. Designing the full line together allowed Matador to standardize materials, hardware, and layout across the collection, and to invest in custom components that would not have been feasible at the scale of a single product.

“Our goal was to build the best possible products for today’s traveler,” said Chris Clearman, Founder and CEO of Matador. “Retiring proven products and launching an entirely new collection in a single day carries real risk, but the greater risk was standing still. We designed this collection as one complete system rather than a series of individual bags, so every shared improvement, from materials to hardware, makes the whole lineup stronger. This is years of what we’ve learned, brought together and delivered all at once, rather than introduced piecemeal over time.”

THE NEW FEATURES & UPDATES

The collection features a plethora of new updates across the board, including an RFID-blocking Smuggler’s Pocket™, a dedicated location-tracker pocket built for AirTag and similar devices, Dual Access Architecture™ for fast top-loading access in transit and full clamshell access on arrival, and internal baffles that keep fully packed compartments closing cleanly. Each pack is constructed from 420D recycled materials that meet Bluesign® criteria, pairing sustainability with durability and performance. Interchangeable drip kits – swappable zipper pulls and cords – let travelers personalize the look and feel of any bag. Matador also worked directly with Zoom® to develop DuraGlide™ zippers with lower pull force and stronger construction than any zipper the brand had used before — ultra-strong, low-friction, and fully water-resistant.

45L GLOBAL TRAVEL PACK & 35L GLOBAL TRAVEL PACK — [$299 & $279 MSRP] The do-it-all carry-on for travelers crossing continents with everything on their back. Carry-on friendly for most standard airlines at 45 and 35 liters, with a large external-access laptop sleeve, padded 13″ tablet sleeve, dual water bottle pockets, Dual Access Architecture, and a removable hip belt and sternum strap for long-haul comfort.

• Replaces GlobeRider 35 & 45

45L SEG HYBRID TRAVEL PACK — [$199 MSRP] The only pack carried forward from Matador’s previous lineup, now fully reimagined with the collection’s standardized features. Designed for travelers who think in systems, featuring a patented segmented interior that works like built-in packing cubes with quick external access, plus a backpack-or-duffle carry mode and an undercarriage compartment for large or dirty items.

• Replaces SEG45 Travel Pack

30L CARRY-ON TRAVEL PACK — [$199 MSRP] A new addition to the lineup, built for travelers who want full features in a strictly carry-on-compliant footprint. Pairs seamlessly with rolling luggage or stands on its own for shorter trips.

• Not a replacement for pre-existing item; all-new pack/size option!

18L PERSONAL ITEM TRAVEL PACK — [$149 MSRP] Big-bag features in a personal-item footprint, purpose-built to fly for free. Full Dual Access Architecture, and the same RFID and tracker protection as the rest of the line, in Matador’s smallest travel pack yet.

• Not a replacement for pre-existing item; all-new pack/size option!

24L ADVENTURE PACK — [$199 MSRP] A true everyday pack for whatever the day brings, from the office to the backcountry. EDC-ready and carry-on compliant at 24 liters, with hydration compatibility, a quick-access 16″ laptop sleeve, and a removable stabilizing hip belt for heavier loads.

• Not a replacement for pre-existing item; all-new pack/size option!

24L TOTE PACK — [$129 MSRP] Three ways to carry in one flexible everyday bag. Convertible backpack straps and extendable handles make it just as easy to sling over a shoulder as to wear hands-free, with fast access and secure organization built in.

• Not a replacement for pre-existing item; all-new pack/size option!

2L LITE SLING — [$23 MSRP] Purposefully simple, built for the essentials. Worn as a sling or hip pack, it keeps a phone, wallet, and keys within reach without adding bulk.

• Replaces ReFRACTION Sling and Freerain Hip Pack

18L PACKABLE BACKPACK & 18L WATERPROOF PACKABLE BACKPACK — [$75 & $95 MSRP] Lightweight and available in weather-resistant or full waterproof, this pack is built to disappear until it’s needed. Packs into its own pocket for transport, then unpacks into a full-featured 18-liter backpack for markets, trails, and last-minute detours. Enhanced with LiteCush™ straps for all-day comfort.

• Replaces ReFRACTION Backpack, Freefly16 Backpack, and Freerain22 WP Backpack

30L PACKABLE DUFFLE — [$75 MSRP] The 18L Packable Backpack’s trusty counterpart, with all the carrying options you could ever need. Packs into its own pocket when not in use and unpacks into a 30-liter duffle with backpack, cross-body, or duffle carry modes for whatever the trip calls for.

• Replaces ReFRACTION Duffle and Freefly Duffle

Matador built its early reputation on technical, niche travel products: packable, weather-resistant gear designed for a specific type of traveler. That performance heritage remains central to the new collection, but the lineup is designed to serve a broader range of trips, from short-haul essentials to long-haul, cross-continental travel, without requiring travelers to choose between refined design and rugged performance.

The full collection is available now at select retailers and online at https://www.matadorequipment.com.

ABOUT MATADOR TRAVEL EQUIPMENT
Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit MatadorEquipment.com.

Charlotte, NC — August 3, 2026 — Around the Crown 10K Together with Truist (ATC10K), North Carolina’s largest 10K running race, announces a multi-year partnership with Thule. The partnership reflects a shared commitment to accessibility and a belief that running is for everyone, including the families who show up to race together.

Founded in 2019 by Brian and Chelsea Mister, Around the Crown 10K Together With Truist has become a fixture in Charlotte’s annual calendar, offering runners the unique experience of racing on the city’s inner beltway, I-277. The event is dedicated to promoting health, happiness, and confidence for all, regardless of age, background, or experience. Through initiatives like “Pay What You Can” and a strong commitment to sustainability, ATC10K strives to make running accessible and impactful for the entire community.

“As a Thule family, we’ve been using their products for years, and it seems like we’re not alone. The stroller division for Around the Crown 10K sells out fast every year,” states Mister. “Partnering with Thule helps us push forward our mission of creating an inclusive environment that welcomes all athletes and empowers them to pursue their own adventures.”

Thule has spent more than 80 years designing products that help people carry their gear wherever their passion takes them. That mission extends naturally to active families. The Thule Urban Glide 3 stroller earned an iF Gold Award in 2024, cementing the brand’s reputation as the go-to choice for parents who don’t slow down when kids enter the picture. With a lineup built for runners, commuters, and everyone in between, Thule strollers are engineered to keep up with the pace of an active family life, making the Charlotte streets of the Around the Crown 10K a natural home for the brand.

“We’ve been fans of Around the Crown 10K for years and have watched the event grow into something really special for the Charlotte community,” said Chris Ritchie, Director of Marketing at Thule. “This partnership is a natural extension of our shared values, highlighting a mutual dedication to fostering vibrant communities and supporting active family lifestyles. We’re excited to step in as a partner and support the runners and families who make this race what it is.”

For race weekend updates, follow ATC10K on social media at @aroundthecrown10k. Media inquiries can contact Angie Robinson at angie@darbycommunications.com and visit aroundthecrown10K.com.

About Crown Collective

Crown Collective is a Charlotte-based running brand built on the mission to move the Queen City forward. True to the Charlotte runner, Crown Collective unites signature races, inclusive community events, and thoughtful marketing initiatives under one cohesive vision. With a focus on sustainability, clean design, and accessibility, the brand serves as a home for events like the NoDa 5K, Charlotte Summer Track Series, Forward Motion Summer Camps, Charlotte Racefest, and Around the Crown 10K Together with Truist. Learn more at www.crowncollective.run.

About Thule Group

Thule is a global sports and outdoor company. We offer high-quality products with smart features and a sustainable design that make it easy for people across the globe to live an active life. Under the motto Bring your Life – and with a focus on consumer-driven innovation and long-term sustainability – we develop, manufacture and market products within the product categories Sport & Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids & Dogs (car seats, strollers, bike trailers, child bike seats and dog transport), RV Products (awnings, bike carriers and tents for RVs and caravans) and Bags & Mounts (backpacks, luggage and performance mounts).

Thule Group has about 3,000 employees at nine production facilities and 35 sales offices worldwide. The Group’s products are sold in 138 markets and in 2025, sales amounted to SEK 10.4 billion.

www.thulegroup.com