BRANWYN | Performance Innerwear, the groundbreaking sustainable performance Innerwear brand made by women for women, is showing their support for breast cancer awareness with a limited edition ‘Bra for the Cure.’ Ten percent of each sale will benefit Susan G. Komen and Casting for Recovery, two organizations dedicated to improving the lives of women with breast cancer.
As the world’s largest nonprofit source of funding for the fight against breast cancer, Susan G. Komen has invested more than $3.3 billion in groundbreaking cancer research, community health outreach, advocacy and programs. The foundation also advocates for policies that accelerate research, ensure timely access to high-quality care and alleviate systematic and financial burdens for all populations.
Casting for Recovery connects women with breast cancer to each other and nature through the therapeutic sport of fly fishing. Over the past 25 years, the organization has served more than 10,000 women through hundreds of free fly fishing retreats, providing emotional, physical and social support throughout their cancer journey.
Only 1,000 units of the brand’s limited edition bra will be available. Designed to be worn as a crop top or as a bra, the ‘Bra for the Cure’ features BRANWYN’s signature logo, inspired by a Celtic symbol of female power, turned pink in honor of Breast Cancer Awareness Month.
Donating a portion of its proceeds to causes dedicated to women empowerment is nothing new for the brand. BRANWYN donates a minimum of two percent of all sales year-round to their long-time Empowerment Partners, nonprofits that help empower and inspire women and girls in their local communities, including Play Like a Girl, SheJumps, Still I Run, and the Black Women in Sports Foundation.
BRANWYN provides natural, ethical, sustainable and technology-driven performance innerwear for the active woman. Their breakthrough products are constructed using Italian technology seamless knitting machines and fabricated using German thermal yarn technology. BRANWYN transforms organic and ethical Merino wool fibers into underwear that meets the demands of female athletes and active women on-the-go, supporting them with the confidence they deserve. For more information, visit branwyn.com.