REI Co-op, Carhartt, ERM Coho, and OIA Announce Collaborative Renewable Energy Project

REI Co-op, Carhartt, ERM Coho, and Outdoor Industry Association (OIA) announced their participation in a collaborative solar project. The solar project, Misae II, developed by Greenalia, is located in Texas and will begin delivering renewable energy certificates to REI Co-op and Carhartt in 2026.

The collaborative solar project, accessed via a Virtual Power Purchase Agreement (VPPA), was offered through OIA’s Climate Action Corps Impact CoLab, in partnership with member brands and ERM Coho. OIA’s Impact CoLabs accelerate industry progress by enabling brands and suppliers to work together, meeting company sustainability goals more efficiently and cost-effectively. Learn more about Impact CoLabs here.

“We’re excited by how this VPPA will support our longstanding commitment to 100% renewable energy. This is our largest solar project (yet) in a state where we have a strong presence with 11 stores. Partnering with others in the outdoor industry on this project demonstrates how collaboration is critical to accelerating the decarbonization of our grids and protecting everyone’s right to a healthy outdoors,” said Jay Creech, manager of net zero for REI Co-op.

A VPPA is a financial contract for differences between a buyer (or group of buyers) and a large-scale renewable energy project, in which the buyer commits to a fixed price and receives the floating wholesale electricity price.  Companies that are unable to install onsite solar to meet 100% of their energy demand can use VPPAs to procure offsite renewable energy. VPPAs are typically only available to very large energy buyers. Smaller companies can access VPPAs by working together, and industry associations like OIA provide a platform to enable that collaboration.

“This agreement demonstrates the success that results from buyers and developers being collaborative. When companies unite as a structured buyer group, they unlock access to large-scale clean energy solutions and strengthen decision-making,”  said Chris O’Brien, Partner, Vice President Business Development for ERM Coho.

Key Outcomes of the VPPA CoLab:

  • Renewable Energy: The VPPA supports 18.5 megawatts of renewable energy.
  • Collective Impact: Individually, OIA members would not have met the electricity supply required to participate in a VPPA. By coming together through OIA to aggregate their energy demand, members were able to execute a joint VPPA.
  • Building Knowledge: Members gained a strong understanding of the complex VPPA market through the CoLab. The collaborative process demystified renewable energy procurement and equipped members with the tools to execute a clean energy deal.
  • Driving New Construction: The CoLab enabled the construction of a new utility-scale solar project in Texas, bringing additional clean energy onto the grid.
  • Verified Impact: CoLab participants receive Renewable Energy Certificates (RECs), allowing them to reduce their emissions.

“The path to a better future is paved through collaboration and partnership,” said Gretchen Valade, Director, Sustainability, Carhartt, Inc. “No single organization can tackle the complexities of decarbonization alone, but together, we can drive meaningful progress. We are proud to be a part of this important effort to support renewable energy generation and build a more sustainable world.”

“We are incredibly proud of the successful collaboration among the VPPA CoLab participants, culminating in a renewable energy project that will deliver long-term clean energy benefits and advance the outdoor industry’s collective climate goals. This project stands as a powerful testament to the impact we can achieve when we unite our efforts and provides a replicable model for others in the industry,” said Julie Brown, Director of Sustainable Business Innovation at OIA.

About Outdoor Industry Association

Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers, and outdoor enthusiasts committed to sustainable economic growth while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration, and opportunities for collective action. For more information, visit outdoorindustry.org.

About Carhartt

Established in 1889, Carhartt is a global premium workwear brand with a rich heritage of developing durable products for workers on and off the job. Headquartered in Dearborn, Mich., with more than 3,000 employees worldwide, Carhartt is family-owned and managed by the descendants of the company’s founder, Hamilton Carhartt.

About ERM Coho

ERM Coho is a global climate adviser dedicated to helping clients navigate complexity and take ambitious steps on their climate journey. We provide deep market insight, analytical problem-solving, and change management expertise so that clients can switch to renewable energy and make other large-scale climate and water resiliency investments with confidence and internal alignment. To learn more about how ERM Coho can help organizations get ahead of their climate goals, visit www.cohoclimate.com.

About Greenalia

Greenalia S.A. is a global IPP focused on renewable energy. The company uses wind, sun, and forestry biomass from certified plantation residues to generate and store energy in harmony with nature, providing employment and innovation in Europe and the US. The company’s main activity is the generation of renewable energy, being present in six technologies: onshore wind, offshore wind, solar, biomass, storage, hydrogen, and carbon capture.

About REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI, is a growing community of 25 million members who expect and love the best quality gear and outstanding customer service. In addition to the co-op’s many stores across the country, outdoor enthusiasts can shop at REI.com, REI Outlet, or the REI shopping app. Everyone is welcome to shop at REI, but members who join the co-op enjoy a range of benefits. REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

Level Up Your Outdoor Business

Two people hiking on a mountain
Two people hiking on a mountain

OIA Research Now Offers Key Reports for Purchase – Membership May Be More Economical. 

The Outdoor Industry Association (OIA) understands that data-driven decisions are crucial for business success. That’s why OIA Research exists: to provide actionable insights that boost your bottom line, get more Americans engaged in outdoor recreation, build stronger outdoor businesses and a stronger outdoor economy.   

We dive deep into the outdoor economy utilizing data from Circana (formerly NPD), the Physical Activity Council, and our own research to deliver the business intelligence, participation insights, and market trends that outdoor organizations need to lead with clarity and confidence. 

We also keep you informed about the macroeconomic trends impacting the outdoor market. OIA Research provides updates on customer sentiment, GDP, employment trends, and analyzes the U.S. Bureau of Economic Analysis (BEA) Outdoor Recreation Economic Impacts report each year to help you understand the broader economic context in which your business operates.  

Whether you’re targeting consumers, tracking market trends, or benchmarking your financial performance, OIA Research has you covered. And now, to make these powerful resources more accessible, OIA is offering individual purchases of some of its most valuable reports.  

Unlocking Insights: OIA’s Research Suite 

OIA’s comprehensive research suite provides data-driven insights across a wide range of topics: 

  • Outdoor Consumer Insights: Get to know your customer. This proprietary dataset provides in-depth information on average spend by segment (core, moderate, and casual), motivations for participating in outdoor recreation, the customer journey, and key demographics. Understand who your customers are and what drives their purchasing decisions. The initial report focuses on retail behavior and independent specialty retailers. 
  • Outdoor Participation Trends Report: The definitive source for participation data. This annual report, compiled with the Physical Activity Council, tracks participation rates across 46 different outdoor activities. Access insights into demographics, recreation venues, participation frequency, and trends in new and lost participants. Understand who’s participating, where they’re going, and how participation is changing over time.  
  • Single Sport Reports: For granular insights into specific activities, the Single Sport Reports provide a treasure trove of raw data. Explore participation trends across different sports and activities in detail, utilizing data that includes year-to-year changes, detailed demographic profiles by gender, as well as insights into core versus casual participants and cross-sport involvement. Note: this report focuses on the data itself, without offering in-depth analysis or pre-packaged insights. If you’re a data-driven decision-maker who enjoys digging deep and drawing your own conclusions, these reports are for you. 
  • Category Reports: Dive deep into specific product categories. These reports combine retail trends, consumer intelligence, and participation data to provide a holistic view of the target audience for outdoor footwear and apparel. Understand consumer trends and learn how to capitalize on them in product development, marketing, distribution, and sales. 
  • Retail Sales Trends: Keep your finger on the pulse of the outdoor retail market. Powered by Circana, these reports analyze point-of-sale data to track dollar sales, unit sales, and average retail sales prices for outdoor apparel, equipment, accessories, and footwear. Monthly reporting provides ongoing insights into trends across key channels: Athletic Specialty and Sporting Goods (e.g., Dick’s, Big 5, REI), independent outdoor specialty retailers, and online retail. An annual Retail Sales Report is published each March. 
  • Holiday Report: A timely reference on market conditions and consumer trends likely to impact the 2025 holiday shopping season including consumer spending, retail trends, hot product trends, and more. Due out late September to inform your holiday push. 
  • Financial and Operational Benchmarking Report (2024): Benchmark your company’s financial performance against industry peers. Based on proprietary data from over 50 outdoor companies, this report provides insights into profit and loss, operations costs, sourcing, and more. Compare your performance with others in your manufacturing categories and identify areas for improvement. (Footwear, apparel, hard goods, and outdoor accessories) 
  • Research Consulting and Custom Work: Need tailored insights? OIA Research provides personalized, custom research based on your specific needs. 

Expanded Access: Purchase Key Reports Individually  

Now, you can access some of OIA’s most valuable research without a full membership commitment. The highly sought-after Annual Participation Trends Reports, Single Sport Reports, and the insightful Consumer Insights Report are now available for individual purchase. 

OIA Research is designed to help you: 

  • Make informed decisions based on solid data. 
  • Identify and capitalize on emerging trends. 
  • Target the right consumers with the right products. 
  • Optimize your product offerings and marketing strategies. 
  • Improve your operational efficiency and profitability. 

 Before you click “buy,” be sure to compare the cost with OIA membership. OIA members receive access to all of these reports, along with many other benefits, making membership a potentially more cost-effective solution if you need access to multiple reports. 

Don’t miss out. Unlock the power of OIA Research and take your outdoor business to the next level. 

  • OIA reports, analyses, and custom projects will all assist in bettering your company, and can assist in getting data-driven insights for success. 
  • Reports will be sold to non-members, but membership can sometimes be the less expensive option. 
  • Don’t hesitate to check OIA’s website to explore those options. 

Visit outdoorindustry.org/researchsales.com to explore report purchase options and compare them to the benefits of OIA membership.  

Your Guide to Sourcing More Sustainable Aluminum

Introducing OIA’s Aluminum Guidebook

Aluminum is one of the most widely used materials in the outdoor industry, valued for its strength, lightweight properties, affordability, and availability. However, it is also a significant contributor to many brands’ environmental footprints. In response to OIA members seeking guidance on reducing their aluminum-related greenhouse gas (GHG) emissions, we created the Aluminum Guidebook. While aluminum is a common material in outdoor products, the industry lacks clear guidance on practical environmental impact strategies for this material. The guidebook fills that gap by outlining actionable pathways to lower the environmental impact of aluminum without compromising product performance. 

“The production of aluminum in our supply chain is one of the biggest sources of carbon emissions.  The industry and SRAM have made progress, but we have a lot of work left to do. Creating this guidebook was a great opportunity to share our experience, learn from others on this journey, and will help SRAM formalize our work and educate our teams on how we can adopt more low-carbon aluminum,” said Nick Myhre, Sustainability and Strategy with SRAM. 

Aluminum Guidebook Purpose 

The Aluminum Guidebook helps sustainability, sourcing, materials, and product teams in outdoor companies of any size integrate more environmentally friendly aluminum into their products.   

Co-created by OIA’s Aluminum Task Force, made up of brands across categories such as camp, cycling, ski and snow, footwear, drinkware, and accessories, the guide brings together resources from brand leaders, aluminum organizations (e.g., Aluminum Stewardship Initiative, International Aluminum Institute), and learnings from direct conversations and site visits with manufacturing partners. These members worked to build a comprehensive guidebook for all outdoor brands to reduce their emissions.

We encourage members to use the guidebook to establish internal processes for sourcing low-impact aluminum and to engage their supply chain partners in driving real, measurable progress together. The guidebook is designed to help sustainability and supply chain teams build stronger internal alignment by creating a shared language and an understanding of why low-carbon aluminum matters and how to source it. 

OIA acknowledges that aluminum production also presents other sustainability challenges, including ecosystem disturbances, air and groundwater pollution, and water consumption. While these issues are important, the guidebook centers specifically on reducing GHG emissions.   

“As a mid-sized brand, Peak Design is very familiar with the challenges of sourcing low-carbon aluminum and the complexities of the aluminum supply chain. For over six years, Peak Design has been expanding our use of lower-impact aluminum, but it became clear that we couldn’t fully succeed alone. By engaging with OIA, we’ve helped align brands around a shared understanding of the challenges and built a unified, actionable, recommended approach to low-carbon sourcing. The guidebook bridges common disconnects between sourcing, sustainability, and leadership teams and offers a clear framework for decision-making. This work directly supports our own goals while helping raise the bar for the outdoor industry. There is a long way to go, but we have a clearer roadmap than ever before,” said Oliver Ambros, Supply Chain Sustainability Manager at Peak Design.  

Guidebook Key Points:   

  • Low-impact aluminum = aluminum produced with a lower carbon footprint 
  • There are two main ways to reduce carbon emissions in aluminum production: 
    • Low-carbon energy, such as hydro or other renewable power sources 
    • Recycled content materials, either pre– or post-consumer 
  • Lower emissions ≠ worse performance 
  • Strong relationships with internal teams and supply chain partners are critical for increased impact.   

Lower Emissions ≠ Worse Performance 

Low-impact aluminum (produced using recycled content and/or low-carbon energy sources) is a key driver for reducing greenhouse gas emissions and meeting climate targets. Shifting to low-impact aluminum does not mean sacrificing product performance. While the outdoor industry represents a small share of global aluminum demand, collaboration across our industry can help build a stronger, collective voice to advocate for low-carbon options.  

Strong Relationships are Key to Impact 

Building strong relationships is essential for impact—internally with product and design teams to align performance and sustainability goals, and across the value chain to better understand sourcing challenges and opportunities. Together, we can help accelerate the shift toward low-impact aluminum and a more sustainable industry. 

Resources to Support Your Low-Impact Aluminum Journey 

  • Join OIA to gain full access to the Aluminum Guidebook  

“OIA members created the Aluminum Guidebook to help our industry tackle a shared challenge: driving meaningful emissions reductions in a complex and competitive aluminum supply chain. It can be difficult for individual brands to influence suppliers, especially when competing with larger industries like automotive or aerospace, but when our members come together, they become a powerful collective voice for change. This guidebook is a tool to harness that strength and support coordinated, actionable progress across the industry,” said Julie Brown, OIA Sustainable Business Innovation Director.  

Our Collective 2024 Climate and Clean Chemistry Impact

OIA Members Make Significant Progress in 2024

In 2024, 84 OIA members participated in the Climate Action Corps (CAC) and/or the Clean Chemistry and Materials Coalition (CCMC). These programs are designed to support outdoor companies in reducing their impacts on the planet. Companies of different sizes, product categories, and geographic locations came together with the goal of working together to leave our planet better than we found it and to protect the outdoor experience upon which we all depend. Each program has a pathway for reducing impacts and achieving programmatic goals (learn more about our programs here). This blog takes a deeper dive into the member stories and successes from 2024.  

 

Climate Action Corps 2024 Progress: Five Years of Impact Throughout the Value Chain 

In the fifth year of tracking member progress, the CAC continues to make great progress along the pathway of measuring greenhouse gas (GHG) emissions, setting GHG emission reduction targets, and making GHG reductions across emission scopes. Compared to 2023, CAC members increased their progress on average by 15% across all major tracked categories. Here is a snapshot of the cumulative progress CAC members have made (note – there are some data discrepancies that account for inflated percentages in 2021 and 2022 that were remedied in 2023 and going forward): 

Here is the progress that CAC members made in 2024: 

  • 97% have measured their company’s Scope 1 and Scope 2 emissions (or are in progress or have an initial estimate) 
    • Scope 1 emissions are a company’s direct emissions from owned or controlled sources. Examples of these include combustion of fuels, fugitive emissions, etc. 
    • Scope 2 emissions are indirect emissions from a company’s purchased energy generated off-site. The main example is electricity.                   
  • 90% have measured their company’s Scope 3 emissions (or are in progress or have an initial estimate) 
    • Scope 3 emissions are a company’s indirect emissions that occur in the value chain, including both upstream and downstream emissions. Examples of these include purchased goods & services, third-party logistics, business travel, etc.  
  • 95% have set leadership-approved reduction targets for Scope 1 and Scope 2 (or are in the process) 
  • 87% have set leadership-approved reduction targets for Scope 3 (or are in the process) 
  • 97% have established a GHG emissions reduction action plan (or are in the process) that guides efforts to achieve their targets 
  • 59% have made measurable progress towards their GHG emissions reduction targets 

 

Going Beyond the Numbers 

REI’s total 2024 emissions (Scopes 1, 2 and 3) were 12.2% lower than emissions in their 2019 baseline year. They achieved this reduction through: 

  • 100% renewable energy 
  • Lower-carbon materials 
  • Reducing emissions from REI Co-op product manufacturing 
  • Engaging retail brand partners to reduce emissions 
  • Reduced emissions from international freight 
  • Expanding clean energy procurement resources with manufacturing partners 
  • Providing expertise, knowledge, and tools to accelerate supplier decarbonization 
  • Investing in Southeast Asia’s clean energy ecosystem 

In 2024, Klean Kanteen’s scope 1 and 2 emissions were 74% below their base year level in 2016 and scope 3 emissions were 86% below their base year level in 2019. Some actions Klean took to reduce their emissions include:  

  • Produced or procured renewable electricity (and/or renewable energy credits) for their owned/controlled facilities 
  • Engaged with their suppliers about energy efficiency 
  • Engaged their suppliers about measuring their GHG emissions 
  • Changed their company’s products and materials to alternatives with lower-GHG footprint 

L.L.Bean achieved a 22% absolute reduction in scope 1 and 2 emissions from 2019 to 2024. They decreased their scope 1 emissions significantly by investing in a new headquarters and electrifying their primary heat source, which was previously natural gas. In addition, L.L.Bean has made energy-efficient investments resulting in an overall decrease in Scope 2 emissions across stores, their fulfillment center, and HQ. Examples include switching to energy efficient lighting, compressors, and HVAC units.  Warmer winters and the increase of renewable energy in the New England power grid have also supported their Scope 2 reduction. L.L.Bean plans to retire Renewable Energy Certificates to reach the overall 50% reduction by the end of 2025, through their participation in 16 renewable energy projects across Maine.    

Rab USA’s 2024 carbon accounting data showed a 47% reduction in total emissions from a 2019 baseline. This reduction includes a 66% reduction in purchased goods and services in their scope 3 emissions through collaborating with their supply chain. Rab’s overall emissions have fallen due to three significant changes in the last year:    

  • Adoption of renewable energy in tier 1 suppliers 
  • Reduction in production figures due to a focus on reducing stock levels within their supply chain.   
  • Switching to primary production data rather than secondary data to improve their raw materials’ GHG emissions calculator methodology  

We look forward to supporting our members’ progress to make greater, measurable reductions in GHG emissions, despite external economic and regulatory pressures facing the industry and our supply chains.

See Climate Action Corps members’ individual 2024 progress here.  

 

Clean Chemistry and Materials Coalition 2024 Progress: Members Show Leadership in Inaugural Reports 

 2024 was the first year OIA asked members of the Clean Chemistry and Materials Coalition (CCMC) to report on their progress. In the inaugural progress reports, CCMC members showed company commitments to cleaner, safer chemistry. Since the inception of CCMC in Summer 2023, the outdoor industry has come together to phase out per- and polyfluoroalkyl substances (PFAS), champion safer chemistry in the supply chain, and switch to safer chemical and material alternatives when possible. Creating a robust chemicals management system is a long and complex process, but CCMC members have already achieved the following:  

  • 80% have set goals related to chemicals management 
  • 67% have an action plan that guides efforts to achieve their chemicals management goal(s) 
  • 92% have communicated their RSL to finished goods suppliers, representing 95% or more of their production volume   
    • RSL = Restricted Substances List     
  • 71% have communicated their RSL to materials suppliers, representing 95% or more of their production volume 
  • 57% have engaged with many finished goods suppliers about implementing a chemicals management system 
  • 41% have engaged with many materials suppliers about implementing a chemicals management system 

 

Going Beyond the Numbers 

Cotopaxi, through a strategic approach to material sourcing and internal due diligence testing, is confident that as of 2024, its products contain no intentionally added PFAS. However, Cotopaxi recognizes that current PFAS testing methodologies have yet to fully align with evolving regulatory standards, and they continue to assess and refine their verification processes to ensure the highest level of accuracy.  

VF Corporation, the parent company of CCMC members Altra™, Smartwool™, Timberland™, and The North Face™, has a robust, proprietary chemicals management program called CHEM-IQ. Through this program, VF has committed to eliminating and/or restricting 100% of unwanted chemicals or substances from VF’s supply chain by FY26. Through CHEM-IQSM, VF has identified and removed more than 1,330 MT of non-preferred chemicals from its supply chain. In FY2024, 420+ supply chain factories participated in the CHEM-IQ program. 

YETI has an extensive restricted substances list (RSL) that provides clear and concise guidance to enable responsible product development and chemical management within its supply chain. Their RSL specifies the chemical restrictions applicable to substances used in manufacturing YETI components, products, and packaging. In addition, it outlines the responsibilities of suppliers to YETI and identifies resources available for support. YETI has also phased out long-chain PFAS and its derivatives, bisphenols and their derivatives, and was on track in 2024 to phase out short-chain PFAS and their derivatives, and PVC (excluding promotional stickers, window decals, and select international accessories). 

See Clean Chemistry and Materials Coalition members’ individual 2024 progress here. 

 

How OIA Helped Members Achieve Their Goals in 2024 

In 2024, the OIA Sustainable Business Innovation team expanded our resources and collaboration offerings for our members to help them achieve their goals in climate and chemistry. We introduced task forces in the spring to give members the opportunity to collaborate on a climate or chemistry topic, without any additional financial investment. These task forces addressed issues like PFAS testing, sourcing low-impact aluminum, tracking sustainability regulations, and more. Our past and current task forces include: 

  • Hardgoods Task Force: developed a resource for all OIA sustainability members, outlining potential chemical contamination hotspots in hardgoods. 
  • PFAS Testing Task Force: investigated which materials were most likely unintentionally contaminated with PFAS. An executive summary of those findings is available to all OIA members. 
  • Aluminum Task Force (ongoing): guidebook to source low-carbon aluminum 
  • Content Claims Standards Task Force (ongoing): Creating a guidebook to support finished goods manufacturers with Textile Exchange’s Content Claim Standard implementation. 
  • Chemical Risks for Recycled Materials Task Force (ongoing): creating a guidebook to understand the risks of chemical contamination from recycled feedstocks.  
  • Compliance Reporting Task Force (ongoing): supporting members with state and federal reporting requirements throughout the year. 
  • Supplier Climate Principles Task Force (ongoing): creating a collective approach for engaging with suppliers to reduce emissions. 
  • Sustainability Policy Task Force (ongoing): supporting sustainability compliance and advocacy at the state, federal, and international levels. 

We also continued our Impact CoLabs in 2024 – collaborative, pre-competitive, emissions reduction initiatives led by OIA and service providers to help members meet their sustainability goals more efficiently through collaboration. Learn more about Impact CoLabs here. Here are the CoLabs we offered members in 2024:  

  • Clean Heat: decision support tool to electrify heating in textile facilities 
  • Virtual Power Purchase Agreement: group procurement of renewable energy  
  • Drinkware: carbon reduction roadmaps for drinkware manufacturers  
  • Tent Flammability: change policy to no longer require dangerous flame retardants in tents 

The OIA Team also released additional resources in climate and chemistry, and advocated on behalf of our industry in Vermont, Colorado, Maine, Washington, and California (PFAS and Climate). We held 12 webinars, 12 Campfire Chats (member-led discussions on a sustainability topic), and 24 technical and legislative office hours for our members. Finally, we held our inaugural Catalyst Conference in Seattle, WA, and gathered 175 outdoor industry professionals in person for the first outdoor sustainability-centered event since 2019. At this conference, sustainability practitioners of all levels discussed GHG reduction, green marketing strategies, chemicals management, and more. We were thrilled to gather with our community and tackle important issues in climate and chemistry together.  

We are incredibly proud of our members’ progress in 2024 and look forward to the continued trend of positive progress from our industry in climate action and safer chemistry. The trail to a more sustainable future can be bumpy, but with the collective force of the outdoor industry, we can lead in creating a more sustainable future.  Join us.

 Data Disclaimer: OIA does not verify member progress report claims. Members report on their own progress, and give OIA permission to share publicly. Some GHG reductions reported may be the result of a decline in business, or other externalities that caused a drop in emissions unrelated to specific member reduction actions. 

 

A Smarter Path to Cleaner, Safer Products: OIA’s Six-Step Roadmap for Chemicals Management

The outdoor industry thrives on innovation, performance, and a commitment to sustainability. Yet, as awareness of the environmental impact of business grows, companies are facing increasing pressure to align their products and supply chains with sustainable practices that prioritize safety and transparency. 

Chemicals used in outdoor recreation products—from waterproof coatings to durable textiles —play a critical role in performance. However, many traditional formulations contain substances that pose risks to human health and ecosystems. Governments worldwide are implementing stricter regulations, and consumers are demanding greater accountability from brands. 

Recognizing this shifting landscape, the Outdoor Industry Association (OIA), through its Clean Chemistry and Materials Coalition (CCMC), is equipping outdoor businesses like yours with the tools and strategies you need to take proactive steps toward safer, cleaner product development. 

New OIA Resources: A Roadmap for Safer Products 

To help organizations navigate chemical safety, compliance, and innovation, OIA is releasing two new resources to guide planning and implementation to reach sustainability goals.  

  • CCMC Guidebook – A comprehensive, 73-page resource for Support+ and Leadership members, featuring detailed checklists, case studies, and technical guidance on building a robust chemicals management program. 

Both guides center around OIA’s six-step CCMC Pathway, which provides you with a structured approach to eliminating harmful chemicals, adopting safer alternatives, and integrating supply chain sustainability into long-term strategies. 

Let’s explore these six steps and how your company can leverage them to build a safer, more sustainable business. 

1. Discover: Map Your Chemistry Footprint

Before businesses can improve chemical safety, they need to understand their starting point. The first step in chemicals management is gaining visibility into your supply chain, materials, and potential chemical hazards. 

Key actions: 

  • Map your supplier network – Understand where and how your products are made, including Tier 1 and upstream suppliers. 
  • Build a material inventory – Track what’s in your products, from base materials to performance treatments. 
  • Identify high-risk chemicals – Review industry-standard Restricted Substances Lists (RSLs) and emerging regulations, such as PFAS bans. 
  • Monitor evolving regulations – Stay ahead of national and international compliance requirements to avoid risks like product recalls. 

Why this matters: Businesses that take a proactive approach to understanding their chemical footprint will reduce regulatory risks and build consumer trust. 

2. Plan: Set Goals and Build a Strategy

Once a company understands its chemical risks, the next step is to set clear objectives and create an action plan for safer chemistry. 

Key actions: 

  • Define internal and external goals – Set measurable targets for eliminating harmful chemicals and adopting safer alternatives. 
  • Assign responsible teams – Ensure cross-functional collaboration across product development, compliance, and sourcing teams. 
  • Develop a phased action plan – Outline short-term compliance goals and long-term innovation strategies. 
  • Ensure supplier accountability – Work with manufacturers to implement clear, enforceable chemical policies. 

Why this matters: A strategic plan keeps businesses on track, ensuring chemicals management efforts align with business sustainability goals. 

3. Act: Implement Safer Practices

With a plan in place, companies must now take action to integrate safer chemistry into product development and supply chain management. 

Key actions: 

  • Adopt a Restricted Substances List (RSL) – Align with industry standards to ensure compliance across product lines. 
  • Implement a robust testing program – Establish procedures for monitoring chemicals at various stages of production. 
  • Communicate expectations with suppliers – Clearly define what materials and formulations are acceptable. 
  • Phase out high-risk chemicals – Proactively replace harmful substances with verified safer alternatives. 

Why this matters: Companies that act now to implement safer chemicals management will be better positioned for future regulations and market demands. 

4. Accelerate: Strengthen Supplier Partnerships & Drive Innovation

Once the foundation of a chemicals management program is in place, the next step is to scale impact through continuous improvement and innovation. 

Key actions: 

  • Move beyond compliance – Establish Manufacturing Restricted Substances Lists (MRSLs) to control chemical inputs, not just finished products. 
  • Implement supplier chemicals management systems – Work directly with manufacturers to improve chemical safety practices. 
  • Explore green chemistry innovations – Invest in safer material alternatives that enhance product durability and performance. 
  • Leverage data-driven decision-making – Use testing insights and supplier audits to refine chemical safety strategies. 

Why this matters: Forward-thinking organizations go beyond compliance—they lead with innovation and corporate environmental responsibility. 

5. Advocate: Shape the Future of Safer Chemistry

The outdoor industry must work collaboratively to drive systemic change. Businesses that engage in policy advocacy and industry partnerships can help shape a greener future for outdoor products. 

Key actions: 

  • Support public policies that promote safer alternatives and sustainability in business. 
  • Engage with policymakers to influence chemical safety regulations. 
  • Collaborate with industry groups – Join coalitions like OIA’s CCMC to share best practices and research. 
  • Invest in sustainable chemistry startups to accelerate eco-friendly business solutions. 

Why this matters: Companies that take an active role in shaping the future of chemicals management will help set industry standards, rather than simply reacting to them.

6. Share: Build Trust Through Transparency

Consumers expect companies to be honest and transparent about their sustainability efforts. Clear communication about chemicals management builds credibility and loyalty. 

Key actions: 

  • Provide verifiable data – Back up environmental claims with testing results and certifications. 
  • Educate consumers – Help customers understand why safer chemistry matters and how it enhances product performance. 
  • Avoid misleading green claims – Ensure all sustainability messaging is accurate and compliant with greenwashing laws. 
  • Report progress publicly – Share chemicals management milestones in sustainability reports and marketing materials. 

Why this matters: Transparent organizations build stronger consumer relationships while staying ahead of corporate sustainability regulations. 

Taking the First Step Toward Safer, Smarter Products 

Adopting robust chemicals management practices is no longer optional — it’s a business imperative. Companies that fail to act risk regulatory penalties, supply chain disruptions, and consumer backlash. 

By following OIA’s six-step roadmap, your company can: 

  • Reduce regulatory risk and stay ahead of evolving laws. 
  • Enhance brand trust through credible sustainability efforts. 
  • Leverage sustainable innovation to create high-performance, low-impact products. 
  • Strengthen supplier relationships for a resilient, responsible supply chain. 

The Clean Chemistry and Materials Coalition (CCMC) is here to help. Whether you’re just getting started or refining an existing program, OIA’s new Chemicals Management Getting Started Guide and CCMC Guidebook provide the tools and resources you need. 

Learn more and access the resources at outdoorindustry.org. 

  

How Outdoor Brands Are Reducing Textile Emissions with Smarter Energy Solutions

Reducing emissions in textile production isn’t just an environmental responsibility—it’s a business necessity. Consumers expect brands to take meaningful action on sustainability, and regulations are pushing companies to reduce their carbon footprints. One of the biggest challenges? The fossil fuel-based heating systems used in textile manufacturing. 

Traditional heating methods rely on coal, gas, or oil, making them a major source of greenhouse gas emissions. The textile and apparel industry alone contributes about 2% of global emissions, and with demand increasing, that number will only grow. If your brand is committed to lowering emissions, tackling the energy sources used in textile mills is a critical step. 

A Practical Solution to Help You Reduce Emissions 

To support this transition, Outdoor Industry Association, in partnership with Global Efficiency Intelligence and OIA member brands like Cotopaxi, L.L. Bean, New Balance, Patagonia, REI Co-op, and W.L. Gore & Associates, have launched the Textile Heating Electrification Tool. This open-source resource helps mills and brands transition from fossil fuels to electric heating by providing data on energy use, cost savings, and emissions reduction. It supports sustainability goals, regulatory compliance, and long-term efficiency. 

Why This Matters for Your Brand 

Sustainability goals can’t be met without action at the manufacturing level. The heating systems used in textile mills account for a significant share of supply chain emissions, and electrification is one of the most effective ways to lower them. 

This tool provides clear, actionable insights to help businesses: 

  • Understand their current heating systems and identify where fossil fuel use can be reduced. 
  • Evaluate electric alternatives that work for different textile processes. 
  • Make informed investment decisions with data on costs, feasibility, and emissions reductions.

Andrew Dempsey, Director of Climate at REI Co-op, explained the importance of this issue: 

“At REI, we believe progress on climate solutions happens through collaboration. Our goal is to cut emissions in half by 2030, but we can’t get there without working closely with our brand and manufacturing partners. Electric heat technologies are essential for decarbonizing textile manufacturing, and this tool gives us the data we need to move forward with confidence.” 

Collaboration Makes Sustainability More Achievable 

Developed under OIA’s Clean Heat CoLab, this tool embodies a collaborative approach to tackling industry challenges. OIA Impact CoLabs help brands and suppliers work closely, advancing sustainability goals more efficiently while lowering costs. 

Julie Brown, Director of Sustainable Business Innovation at Outdoor Industry Association, highlighted the significance of this initiative: 

“The launch of the Textile Heating Electrification Tool marks a major step in our industry’s collective effort to cut emissions in textile manufacturing. This tool combines expertise from across the outdoor industry to provide mills with the insights they need to transition to cleaner, more sustainable heating technologies.” 

How to Get Started 

This tool is designed to help businesses like yours take meaningful steps toward emissions reductions. If your brand works with textile suppliers, this is a resource that can drive real change. 

Watch the webinar recording below and download our one-pager to start using this tool for smarter decision-making in your business. 

Want to go further? Contact sustainability@outdoorindustry.org to get involved in OIA’s sustainability programs and work toward a lower-carbon future. 

 

8 Ways the EXPLORE Act Positively Impacts the Outdoor Industry

The signing of the EXPLORE Act into law by President Biden on January 4, 2025 marks a monumental leap forward for public lands, outdoor recreation, and local communities nationwide. This landmark legislation reinforces America’s commitment to ensuring that everyone—regardless of ability or background—can experience the wonder of our nation’s outdoor spaces.

Here are eight reasons why the outdoor industry is celebrating the EXPLORE Act becoming law: 

1. Increased Access for Veterans, Persons with Disabilities, and Youth 

EXPLORE introduces tailored programs to enhance outdoor access for military veterans, individuals with disabilities, and youth. Initiatives such as accessible trail development, assistive technologies, and programs like the extension of the Every Kid Outdoors Act ensure opportunities for exploration and recreation for everyone. These efforts acknowledge the healing power of nature, the importance of fostering a love for the outdoors in younger generations, and the need to make the benefits of being outdoors universally available. 

2. Simplified Permitting for Outdoor Activities 

‘Red tape’ has long hindered the growth of outdoor recreation and made it hard for guides to do their jobs and take people into the outdoors. By reforming the permitting process, the EXPLORE Act makes it easier for businesses, guides, and organizations to operate across federal lands. Streamlined multi-jurisdictional permits foster seamless access for outfitters and adventurers alike. 

3. Outdoor Recreation Legacy Partnership (ORLP) Funding 

The ORLP program receives a critical boost, paving the way for the revitalization of urban parks and outdoor recreation facilities. This funding ensures that underserved urban areas benefit from the same opportunities for outdoor engagement as rural communities. 

4. Federal Interagency Council on Outdoor Recreation (FICOR) Support 

With a renewed focus on coordination between federal agencies, EXPLORE strengthens FICOR, fostering collaborative efforts to enhance visitor experiences, improve recreation infrastructure, and optimize the management of public lands. FICOR is a coalition of federal agencies, including the Departments of Agriculture, Commerce, Defense, and the Interior, that work together to enhance outdoor recreation opportunities and access on public lands and waters. This coordination drives efficiency and ensures sustainable enjoyment of natural spaces. 

5. Preservation of America’s Rock-Climbing Areas 

EXPLORE formally recognizes rock climbing as a vital recreational activity and establishes guidelines to protect climbing areas, including the maintenance of fixed anchors. These provisions safeguard climbing opportunities while ensuring compliance with wilderness preservation laws. 

6. Support for Gateway Communities 

EXPLORE invests in gateway communities—towns adjacent to public lands—by addressing housing shortages, infrastructure needs, and economic development. These communities often serve as the front door to America’s outdoor spaces, and this support strengthens their ability to accommodate visitors sustainably. 

7. Empowering Sustainable Visitation Through Data 

A Real-Time Data Pilot Program ensures visitors can access accurate, up-to-date information about park crowding and conditions. By diverting visitors to lesser-known sites, the program alleviates overcrowding at popular destinations and promotes sustainable recreation practices. 

8. Funding for Recreation Infrastructure Maintenance 

From campsite restoration to new trails, EXPLORE directs significant funding toward addressing the maintenance backlog on federal lands. This ensures long-term sustainability and improved access for future generations. 

The EXPLORE Act represents a significant milestone in the effort to create a more inclusive and sustainable future for outdoor recreation. By addressing barriers to access, empowering local communities, and investing in infrastructure and conservation, EXPLORE ensures that public lands and waters remain a source of inspiration and opportunity for everyone. Outdoor spaces play a vital role in our lives, and this legislation paves the way for future generations to create meaningful connections with and take responsibility for our public lands and waters. 

Your outdoor business can help advocate for policies like EXPLORE that protect the future of outdoor spaces and our industry. Engage with OIA Advocacy today.

Solid Economy, Cautious Consumers: Outdoor Retail Confronts Challenges

Despite slowing inflation and a healthier overall economy, the outdoor retail market continues to face challenges. From shifting consumer behavior to cautious spending habits, there remains significant growth opportunities for outdoor industry businesses as we head into the new year. Read on to get a high-level overview of the trends driving the outdoor economy, as detailed in our recent State of the Outdoor Market Report Winter 2024.  

GDP is up, But OUtdoor Retail Sales REmain Low

The U.S. economy is showing signs of growth, with GDP increasing by 2.8% in Q3, low unemployment at 4.2%, and wages steadily rising. Inflation is under control at 2.6%, and consumer sentiment remains high. Yet, despite these positive economic indicators, the outdoor retail market has seen a 5% dip in sales for the July-September period, totaling $6.2 billion. 

Shifting Consumer Behavior: From Big-Ticket Items to Casual Gear

One notable trend is a shift from high-ticket outdoor gear—such as kayaks and camping equipment—to more casual and affordable products. Consumers are prioritizing items like road running shoes, casual apparel, and insulated cups. These products cater to the growing number of casual outdoor participants who enjoy activities like hiking, biking, or park visits, but don’t require specialized gear. 

Holiday Shopping Outlook: Small Retailers Shine

The holiday shopping season presents a potential bright spot for the outdoor market. Interestingly, many outdoor consumers are turning to small retailers this season. Over half plan to shop at smaller stores, seeking personalized service and expertise. For independent outdoor brands, this trend presents a valuable opportunity. 

Challenges in Outdoor Retail Sales

Despite the positive outlook for the holidays, outdoor product sales in September 2024 were down across the board. The decline affected every major sales channel, including large retailers like Dick’s Sporting Goods and REI, as well as online sales. Categories such as hiking boots, trail running shoes, and outerwear saw sharp decreases in both units sold and revenue. 

Looking Ahead: What’s Next for Outdoor Brands?

While the broader economy remains strong, outdoor retailers face an uphill battle in 2024. The shift toward casual outdoor gear, combined with a more cautious consumer mindset, suggests that sales may remain flat or even dip. For brands to succeed, they’ll need to focus on more affordable products, adapt to the growing number of casual participants, and leverage the trend toward small-business shopping during the holidays. 

Conclusion: A Market in Transition

The outdoor retail market is experiencing a shift, with consumers increasingly opting for casual outdoor gear rather than expensive, specialized equipment. The economic landscape remains positive overall, but inflation and changing consumer behavior are driving a more cautious approach to spending. Outdoor brands that understand and adapt to these trends—by offering more affordable, casual products and tapping into the holiday shopping momentum—will be better positioned to thrive in 2024 and beyond.