Topic/Keyword: Participation

Outdoor Foundation and Winnebago Industries Foundation Support Communities to Thrive Outside

EDEN PRAIRIE, MINNESOTA, October 6, 2020 – More kids and communities will build meaningful connections to nature through the Winnebago Industries Foundation’s partnership support to Thrive Outside, an Outdoor Foundation collective impact initiative. During the month of October, Winnebago Industries will celebrate outdoor equity partners and inspire employees, family and friends to do good deeds and GO outdoors during its GO for Good Challenge.

“Thrive Outside is designed to create healthy individuals, communities and economies by making the outdoors a habit,” said Stephanie Maez, Outdoor Foundation managing director. “Centering community leadership and voice, Thrive Outside communities ensure that all people feel a connection with nature and realize the health and mental health benefits the outdoors provide.”

Launched in 2019, Thrive Outside provides multi-year capacity building grants to diverse communities to create or strengthen partnerships between existing local organizations such as schools, Boys and Girls Clubs, YMCAs and nonprofit conservation and outdoor organizations that engage kids and families in repeat and reinforcing positive outdoor experiences. Atlanta, San Diego, Oklahoma City and Grand Rapids, Mich. are the first Thrive Outside communities, with an additional four communities activating in 2021.

“Winnebago Industries and the Winnebago Industries Foundation strive to connect people with transformative outdoor experiences. We also are strong believers in the power of people working together to strengthen the communities they call home,” said Michael Happe, Winnebago Industries President and CEO. “As our team members kickoff a month of giving and outdoor wellness, we are thrilled to announce this partnership with the Outdoor Foundation, outdoor industry colleagues and communities across the country.”

To participate in the WGO for Good Challenge simply do a good deed, engage in an outdoor adventure, and inspire your friends and family on social media with #GOforGood.

About Winnebago Industries and Winnebago Industries Foundation

Winnebago Industries, Inc. is a leading North American manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, Newmar and Chris-Craft brands, which are used primarily in leisure travel and outdoor recreation activities. The Company builds quality motorhomes, travel trailers, fifth wheel products and boats. Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO.

The Winnebago Industries Foundation seeks to inspire new generations of outdoor enthusiasts, mobilize resources to reach people in need, and support employee volunteers to build strong communities where we work, live and explore. We focus our community investment in three impact areas: outdoors, access, and community. Learn more at https://winnebagoind.com/community.

About the Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.

Winnebago Industries Contact: Sam Jefson – Public Relations Specialist – 641-585-6803 – sjefson@wgo.net

Outdoor Foundation Contact: Andriana Rogers – Marketing Communications Manager – 720-629-3542 – arogers@outdoorindustry.org
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Alicia Evans

Senior Director of Community Programs, Chattahoochee Nature Center, Atlanta

Alicia Evans has been with the Chattahoochee Nature Center (CNC) in the metro Atlanta area since 2007. She grew up in Atlanta and has always loved nature and the outdoors, but it wasn’t until she learned that “environmental education” was something she could study in college that she realized she could turn it into a career.

Evans, senior director of community programs at CNC, is passionate about sharing nature with children – to show them the possibilities the outdoors holds for them, as both a wonderful place to pass the time and as a potential career. We asked her about CNC’s work with the Thrive Outside program and why it’s vital to understand and meet basic safety needs for families as they’re introduced to the outdoors.

Tell us a little bit about what the Nature Center is doing as part of the Thrive Outside program.

Atlanta is such a diverse community, so depending on where you go, access to and awareness of the outdoors and environment aren’t equal. Grants like this allow us to start with awareness and to help children learn that it’s fun to be outside and there are so many things to explore. It’s a great, healthy way to stay active and show them the outdoor opportunities Atlanta has to offer. Our center is right on the Chattahoochee River, which is the major waterway for the city. So in our programming—we host programs on-site and deliver outreach programming to meet them where they are, at youth centers and organizations like the Boys and Girls Club and YMCA – we teach kids how it’s all connected – about the watershed, and its effects all of us and even how we can impact the water we drink at home. We help them understand that they have an opportunity to make a positive impact on the environment as a whole, from the water quality to the birds they hear to the plants they see. The funding from Thrive Outside has really helped us reach these communities, be able to take down barriers in them that exist for access and to bring the outdoors to them.

What drives your passion for this work?

When I graduated from the Warnell School of Forestry at the University of Georgia, I thought that I was going to do research as a traveling wildlife biologist. But I realized that I love my home, Atlanta. I came to CNC as a camp counselor initially, taking eighth and ninth graders out on trips, and then I started as a naturalist, teaching environmental education programs.

What’s fun about teaching people about nature is watching them have that “aha moment” we all love to talk about as environmental educators – the moment where it clicks, when you realize you may have discovered that you want to learn more about the outdoors, about nature. My aha moment was when I was a child, and my grandmother taught me what a chickadee was when we were looking at birds out the kitchen window. My aha about teaching others about nature was when I guided canoe trips in the Boundary Waters with Girl Scouts, gaining a deep appreciation of nature and wanting to share that with people. I understood why we should care about nature, I understood that everything is intertwined and I wanted to challenge myself to translate that message to others.

How have you seen the outdoors impact kids you’ve worked with?

In 2008, I had an opportunity to be a canoe guide on Paddle Georgia, a 100-plus-mile canoeing trip with the Georgia River Network. The Nature Center was tapped to guide a group of underserved students, and it was so hard but so rewarding. Some of the kids didn’t know how to swim – most had never been in a canoe. We worked with them over the week to build their personal strength, teamwork and self-confidence to be comfortable outdoors, skillfully paddle their own canoe and be proud of their accomplishments — all while being able to show them beautiful places across the state. Seeing time with nature change these kids – to give them confidence and an appreciation for the natural world – it’s powerful. It makes me emotional to think about it. It’s why I returned to lead this trip for these kids each year for 10 summers.

It’s fun to see the kids transform from feeling like “I’m not getting in a river” and maybe feeling a little anxious to feeling comfortable being outside, having fun and being so proud they beg to have their picture taken when they’re the one paddling the canoe. It’s amazing – almost a metamorphosis. It speaks to the value of nature and the success of programs like this. When you take away the electronics and all the other distractions and allow a child to focus on themselves and help them grow as a person, I think that’s a real “aha moment,” and it’s where my passion for this type of work comes from.

What are your hopes for what will come out of the Thrive Outside program?

The Thrive Outside program is a three-year program. Having one-time outdoor experiences is important, but this structure allows us to interact with children more deeply, on multiple occasions and to be a part of their growth over time. We allow them to become more comfortable in an outdoor setting, with snakes and bugs, or even hiking on a trail or paddling a canoe. I think it really helps broaden their perspectives and show them that everything has a purpose and that nature can be fun! Every leaf on the ground is important, and if you turn over a rock, you learn that that’s something’s habitat. We want to help them gain a sense of place and to start them on a journey that begins with an awareness of nature and sends them toward being a steward of the earth.

Reaching the kids is super valuable, but we also need to approach this journey from a family level. Often, adults need engagement with and introductions to the outdoors, too, in order to keep that thread alive. I would hope that this program enables the children to encourage their families to join them on the journey and that we can reach adults and help them foster an interest in the outdoors for themselves and their families.

What’s your dream for future generations of children?

My hope, first and foremost, is that there are more opportunities for green space in urban environments and that we prioritize that need for the people who live there. An organization like ours might be in a position to inspire someone to recognize that there’s nature everywhere and then go out and create green space for those in their community. Whether it’s a small plot or a big meadow, it doesn’t matter. We’re noticing it now with the pandemic—people are staying home, and all of a sudden, they’re like, “Oh my goodness. The air is clear, and there are birds singing. Where did all this nature come from?” I’m hopeful that this brings a reminder to everyone that you can’t escape nature; in fact, you need it. And you need to take care of it so that it takes care of you.

We also need to make sure that the outdoors feels safe for everyone. I remember when I was teaching outreach programming in an underserved area in Atlanta where community access and awareness of outdoor recreation are limited. We were at the Outdoor Activity Center in West Atlanta, about to head into the forest on a hike, and there was a child who — you could just tell by looking at him — was nervous. I asked him if he was excited to go hiking, and, I’ll never forget this. He said, “Miss Alicia, I just don’t want to go in there. That’s where the bad people are.” It was a different kind of “aha moment,” one where I realized the privilege I have that allows me to think of going hiking and get excited about it, rather than fear for my general safety. I think about that experience a lot. I regularly remind myself that being outdoors and what it means for me may not mean the same to others. When I am taking others outdoors, there may be fears—both spoken and unspoken—context and previous experiences unknown to me. You’re never going to reach somebody with your message unless their basic needs—safety, food, etc. — are cared for.

A good naturalist, a good interpreter, works to translate something previously misunderstood or unfamiliar—nature, in this case—and helps guide the learner—this young boy—to begin to understand and to have an appreciation of what was previously unknown. It is my hope that Chattahoochee Nature Center can successfully interpret nature for those who join us in our programming and make it fun, better understood, safe and potentially life-changing.

Lexus Morrow

Youth Programs Assistant Coordinator, Outdoor Outreach, San Diego

Lexus Morrow was no stranger to Outdoor Outreach, an organization that gets San Diego kids into the outdoors, when she joined its staff last year: She went through the program herself when she was in high school, and ultimately built her career off of the passion for outdoor education she fostered with them. Program leads at Outdoor Outreach brought her rock climbing and surfing and gave her access to places that were previously unreachable to her, without a car, in a city where a 15-minute car ride to the beach can take hours by bus.

As the country looks to quickly make fundamental changes to access and inclusion for BIPOC across the board, Morrow says creating more equitable access to the outdoors isn’t just important, it’s urgent. “Get people back into nature, and I think you get people back into the root of who they are,” she says.

We asked Morrow about her experience with Outdoor Outreach and her hopes for the tens of thousands of students that have gone through its programs.

What was your experience with Outdoor Outreach like?

It was basically my introduction to the outdoors. I was in foster care from basically when I was an infant until I was about 10 years old, and in those 10 years, I was very much in the outdoors, in the backyard, riding my bicycle. I was a kid that played in the dirt outside of our house, or in a park. But when I want back to live with my mother after I was 10, I lost that innocent connection with the outdoors.

I was very much an antisocial kid, very isolated—I always had my head in a book, wanting to get through school as fast as possible, so I can go off to college and get away from everything, that I didn’t really think about doing anything fun. In 10^th grade, a teacher kind of pressured me into joining Outdoor Outreach—she told me she’d give me extra credit on a few assignments if I went.

It’s amazing how easy trust comes, in these activities, in the outdoors. I wasn’t a trusting kid, but it was easy because these people from Outdoor Outreach were there. They were really focused and really passionate about making sure me and the other students with were having fun, that we were eating right, that we were drinking. They were all about “challenge by choice,” so we could sit out or stay on the beach and play and make sandcastles.

They weren’t expecting anything out of us, just to be there. I hadn’t had that in a long time in my life. I think that’s really what kind of changed me, as a person. Having someone just to be there without any preconceived notions about me, just wanting me to be happy.

How have you seen students respond to programming?

As a kid who was once in these programs, I can say that it’s a dramatic difference. One student I talk about all the time came in and was like, “I’m never going to rock climb.” And then she got on the rock climbing wall and didn’t want to get down. She did all four routes and then rappelled, and it was the funnest thing she could do. Another student was really afraid of heights. He managed to get up the wall and told me that some parts were difficult and he wanted to stop, but he kept going. And he said he could take that into his life, how he’s really bad at school but knows he can do it now because he rock climbed. It was a physical manifestation of something he didn’t think he could do, and so he said, “If I can do this, then I can totally finish school.”

Another student was really depressed. She came to our programs and was smiling and laughing and saying she’s really happy that she came. Kids tell you that they found their best friend, that they found an activity that they love. You see smiles and joy on the faces of kids who, when they first came in, they were closed off and didn’t want to talk to anybody and they were afraid that they would be judged by what happened in the past or what they did or their mental health issues. It’s just amazing. In eight weeks, we see such a remarkable change in these kids. It’s like looking at totally different children.

What are your hopes for the students you work with?

I hope they realize that what we’re giving them isn’t something that should have ever taken us to give it to them. That this is out there, and it’s theirs, and if they want it that they can go get it.

As much as these activities and these people are there for them, nature is also there for them, and it can be as calming and as healing as they need it to be. It’s an amazing place. It’s an amazing resource that people can use to really take control of their lives, and of their future.

It really should be something that’s there every day, that they have access to, and that they can say yes or no to. But they’re being told that they don’t have access to it, and I just want to be able to make sure that they get to these places they see on TV. These are our places. It’s not the people on TV’s place; it’s ours. And we have just as much right to it. We just have to figure out a way to give them access to it, when it should have already been given to us in the first place.

What changes can we work toward in the near future to increase access to the outdoors?

I think we need to get knowledge to people about the places they can go to recreate. Here’s where they can go to rock climb, or take beginner classes in swimming, and make sure that the information is everywhere so people can see it.

Another big thing is transportation. I never would have been able to get to the beach or anything like that, or do any of these things, if I had to get there myself. Transportation is huge.

I live in San Diego and I’m like 15 minutes by car from the beach, but it takes about three hours by bus to get there. You go the long, long way around, and most bus stops aren’t in front of the beach, they stop like a half a mile from the beach.

So if you have kids, or a car seat, or anything like that, and you want to take your family, and you don’t have a car, then you’re walking your kids down the street from the bus stop, lugging all of your stuff, your food, your water, your toys, your umbrella, all that, to get to the beach for a few hours of fun. And then you have to get back on the bus, for another two-hour journey home. The payoff isn’t worth what you have to put into it. So people don’t go. What’s the point of me going to sit on a beach for two hours if I have to spend four hours getting there? If you want to improve access, then the transportation needs to be there.

We also need to increase awareness that, for some people, the outdoors isn’t somewhere that they see themselves. That was a big thing for me—if I see someone who looks like me, I’m far more comfortable being in the outdoors. We need to make sure that if we’re going to get people outdoors, we get them outdoors in a diverse setting, so they’re not the only Black kid in a group of Asians or in a group of white people.

Why is it so urgent to increase access?

It should be here already. It’s so important because it should already exist, and it doesn’t. I think it’s important that some people don’t know about these places and these spaces, and they don’t know that they’re allowed to go. It’s not fair, and really we have seen over generations and decades how much we have lost, in terms of mental, physical, and emotional health. Nature makes healthier people, it makes better people and stronger people. And it makes a stronger planet.

We’ve lost so much of the planet—animals, people, generations of kids, as adults, with diabetes and suicide and mental health issues and physical issues. I think it really stems from the fact that we have lost our contact with the world around us, and because we don’t have the equity of being in these places. If you don’t go to these places, why the hell do you care about what happens to them? If what you’re thinking about is making rent and getting food on your table and you’re living with that much stress and anxiety and fear every day, of not being able to put food on the table, who cares about the koalas or the pandas or lions that are dying. We’ve become so focused on trying to live every day and survive every day that we’ve forgotten what living looks like.