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Thrive Outside Day 2022: A Nationwide Celebration

Thanks to our community leaders, partners, and participants, our 2022 Thrive Outside Day events were an overwhelming success! Read below to learn how Thrive Outside Communities across the country celebrated our collective work to address equity barriers and ensure the outdoor experience for all.   ATLANTA: Thrive Outside Day in Atlanta was hosted on November…

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2022 Special Report on Hunting and the Shooting Sports

The 2022 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 30 million Americans ages 6 and over who participated at least once in hunting or target shooting with both firearms and archery equipment in 2021. The report identifies trends and includes detailed information about participation including motivations,…

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2022 Outdoor Participation Trends Report

Outdoor participation continues to grow at record levels. More than half (54%) of Americans ages 6 and over participated in at least one outdoor activity in 2021, and the outdoor recreation participant base grew 2.2% in 2021 to 164.2M participants. This growing number of outdoor enthusiasts, however, did not fundamentally alter long-term declines in high…

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Webinar: Outdoor Workforce Insights

Watch on-demand! Live date: Wednesday, August 24, 2022, 1:00 PM MDT Description: Join OIA and industry experts to gain exclusive insights on the current state and the future of the outdoor workforce. Explore major trends in workforce hiring and retention and learn where the industry stands in its efforts to increase diversity, equity, and inclusion. Panelists…

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Outdoor Retailer Education Session: State of The Outdoor Market Summer 2022

Watch on demand! Live Date: Thursday, June 9, 2022 Join OIA for a presentation on participation in outdoor activities, consumer trends in outdoor, supply chain disruptions, pandemic-to-endemic outdoor habits, and consumer perspectives. Learn what the data is telling us about supply and demand, increased diversity across the participation base, the new consumer journey into the…

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Outdoor Retailer Industry Lunch: Collective Impact in Action

Watch on demand! Live Date: Thursday, June 9, 2022 Through community investment and groundbreaking research, the Outdoor Foundation’s Thrive Outside Initiative works with partners across the country to address outdoor equity barriers and help make the outdoors accessible for all. The collective impact model is the foundation upon which the Thrive Outside Initiative is built….

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2022 Outdoor Industry Workforce Assessment

The Outdoor Industry Workforce Assessment looks to identify major trends in workforce hiring and retention, help further educational and up-skilling initiatives, and provide a snapshot of where the industry stands in its efforts to increase diversity, equity, and inclusion. Key findings from the survey include the following: New hires: The industry expects to hire for…

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2021 Outdoor Foundation Annual Report

Read the Outdoor Foundation’s 2021 Annual Report to see evidence of the transformational impact our network delivers, insights from our 2021 research reports, and success stories from our partners across the country.

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2022 Special Report on Fishing

Recreational fishing is a vibrant part of America’s outdoor tradition, promoting wellness, fostering bonding with family and friends, and forging a deep connection with nature, particularly amid COVID-19 related limitations. Whether fishing on lakes, rivers, streams, or seas; from shorelines, boats, or embankments; millions of Americans were united in 2021 by the love of fishing….

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