Topic/Keyword: Outdoorist

Investing in a Stronger Outdoor Industry

As we move through the heart of summer, the OIA team is focused on advancing the sustainability, research, and advocacy initiatives that move our industry forward. Registration is now open for our 2026 Catalyst Conference, and we’ve released a wave of new reports, guidance, and policy resources to keep members informed on everything from participation trends to compliance requirements.

Registration Is Open for the 2026 OIA Catalyst Conference

Registration is now open for the 2026 OIA Catalyst Conference, taking place Monday, October 26 in Portland, Oregon. This year, we’re partnering with Performance Days to kick off Day 0 of the Functional Fabric Fair. 

We have a full day of sessions planned covering new and upcoming regulations, 2030 climate targets, durability and circularity, solvent risks in supply chains, AI’s role in sustainability, and how to win budget and buy-in for your initiatives. 

Register today to connect with industry peers, participate in honest conversations, and get a head start on what’s coming next for the outdoor industry.

>>REGISTER NOW

Featured Sessions at the 2026 OIA Catalyst Conference

The 2026 OIA Catalyst Conference agenda is packed with practical takeaways, and two sessions stand out, both featuring our presenting sponsor, GORE-TEX® Brand. Made to Last: Durability as a Cornerstone of Circularity will make the case for putting durability at the center of sustainability strategy and policy and feature speakers from GORE-TEX® Brand and Red Wing Shoe Company.

In The Business Case: How to Win Budget and Buy-In for Sustainability, experts from W.L. Gore & Associates and KEEN will share how to translate sustainability value into the language of business and secure buy-in across your organization. Check out the agenda for the full speaking lineup.

>>VIEW THE AGENDA

See the Outdoor Industry’s Sustainability Progress

The 2025 Sustainability Progress Report is our annual look at how Climate Action Corps (CAC) and Clean Chemistry & Materials Coalition (CCMC) members are measuring and reducing their environmental impact. This year, 114 companies of every size and category participated — a jump of more than a third — though climate and chemistry progress was mixed.

The report celebrates our wins, names where we came up short, and lays out how OIA will support members moving forward. Read the CAC and CCMC versions to learn what your peers are doing to reach their sustainability goals and how OIA can help you reach yours.

>>READ THE CAC REPORT

>> READ THE CCMC REPORT

Explore the 2025 Outdoor Foundation Annual Report

For more than 25 years, the Outdoor Foundation has worked to expand access to the outdoors so children, youth, and families can build lasting connections with nature. The 2025 Outdoor Foundation Annual Report reflects a year of significant growth. Through the Thrive Outside Initiative, communities connected more than 972,000 children, youth, and families to meaningful outdoor experiences.

But reaching more people is only part of the work. Lasting impact comes from turning initial access into sustained participation — one of our community’s most important challenges and opportunities. 

This year’s report shares what we accomplished together through Thrive Outside, what our national research reveals about the growing participation and frequency gap, and how we’re working to inspire the next generation of outdoor participants.

>>READ THE REPORT

New Certification Guidance for Tier 1 Vendors

As global regulation tightens and brands face growing pressure to substantiate their sustainability claims, certification is becoming a baseline expectation. Tier 1 factories sit at a critical point in that chain, yet the path is often unclear, with unfamiliar documentation, material handling, and audit processes that can make getting started feel daunting.

To address this, a task force of OIA members, including Columbia Sportswear Company, The North Face, Patagonia, KEEN, Burton, L.L.Bean, Stanley, and FENIX Outdoor, developed our Content Claim Standard (CCS) Guidance for Tier 1 Vendors. Built from interviews with suppliers, certification bodies, and Textile Exchange itself, the guide clarifies the full certification process. 

Available in English, Vietnamese, and Bengali, the guide makes certification more attainable whether you’re just starting out or refining an existing program.

>>ACCESS THE GUIDE

Understand the EU’s CSRD Reporting Requirements

The Corporate Sustainability Reporting Directive (CSRD) is the EU law requiring certain companies to disclose sustainability information using a double materiality approach. This means reporting both on how sustainability issues affect the company and on how the company affects people and the environment.

Our new EU CSRD Policy Brief gives outdoor companies a detailed overview of who must comply, the reporting requirements under the European Sustainability Reporting Standards (ESRS), the value chain cap, assurance requirements, penalties, and practical steps you can take now. If you’re interested in accessing this brief and other sustainability resources, get in touch with the OIA membership team.

>>GET IN TOUCH

Get Guidance on California’s Textile EPR Program

California has enacted a textile Extended Producer Responsibility (EPR) program under the Responsible Textile Recovery Act (SB 707), and it carries significant compliance implications for the American apparel and footwear industry.

The OIA team recently sat down with California’s approved Producer Responsibility Organization (PRO), Landbell USA, to discuss the law’s timeline, the regulatory process, and how OIA members can engage. 

Contact the OIA membership team to learn how we can support your sustainability goals.

>>CONTACT US

Inside the 2026 Outdoor Participation Trends Report

The Outdoor Participation Trends Report is the most trusted source for understanding who is getting outside, how they participate, and how those patterns are evolving. This year’s report shows a record 183.2 million Americans now participate in outdoor recreation, yet the average participant is logging five fewer outings per year than in 2019. 

The report also digs into the trends behind the topline numbers, including a surge among seniors, young kids, women, and Hispanics. 

Read the Executive Summary to see how changing participation patterns are creating new opportunities and challenges across the outdoor recreation market.

>>READ THE SUMMARY

Where Birdwatching and Wildlife Viewing Are Headed

Birdwatching and wildlife viewing are two of America’s most popular nature-based activities, together engaging roughly 27 million Americans who venture beyond their backyards to connect with the natural world. The two share nearly identical demographic profiles, but their trajectories are diverging. Birdwatching is surging, while wildlife viewing is showing early signs of decline.

The 2026 Birdwatching and Wildlife Viewing Report delivers the data and insights you need to inform strategy and engage consumers. It covers growth trends, participation by demographic, activity crossover, and the long-term opportunities worth watching. 

Get the Executive Summary for an overview of the report’s key findings.

>>READ THE SUMMARY

OIA Brings Our Industry’s Voice to Capitol Hill

We were recently on Capitol Hill to meet with policymakers on two key issues facing our industry. 

First was our ongoing push for sensible tariff policy. We pressed for omissions on key outdoor apparel and goods so trade actions don’t place an unsustainable burden on our industry.

We also continued advocating for public lands. The recent decision to cut Bears Ears National Monument by 91% and shrink the boundaries of Grand Staircase-Escalante stripped federal protection from nearly 3 million acres. Protected lands and waters are the foundation our industry is built on, and protections this significant shouldn’t be reversed with a single signature. 

Bringing our industry’s voice directly to lawmakers makes a real impact. When our community speaks together, policymakers pay attention.

OIA President Kent Ebersole Talks OIA Learning

OIA President Kent Ebersole recently sat down with Outdoor Sportswire to discuss OIA Learning — our platform of expert-led courses designed to help outdoor businesses tackle their biggest problems. In the conversation, Kent shares how these practical, on-demand resources equip teams with the skills they need in sustainability, advocacy, trade policy, and supply chain management.

Whether you’re onboarding new staff or upskilling cross-functional teams, OIA Learning gives your business the knowledge to stay ahead. Read the interview to get Kent’s take on how on-demand education is strengthening the outdoor industry.

>>READ THE INTERVIEW

OIA Learning Featured in Outside

OIA Learning was also recently featured in Outside. The publication spotlighted how the platform’s courses are helping outdoor businesses build the skills they need to navigate a fast-changing industry. The piece underscores the growing role of professional education in keeping outdoor teams sharp and ready to adapt.

Read the article to discover how OIA Learning turns industry challenges into opportunities for your team.

>>READ THE ARTICLE

Insights and Resources for Your Team

Welcome to this month’s Outdoorist. The 2026 Outdoor Participation Trends Report is here, and it tells a more nuanced story than ever about who is getting outside and how often. 

This issue also brings new sustainability resources, active policy deadlines, and fresh learning opportunities to help your team stay ahead. Thank you for being part of our community and for the work you do to grow our industry.

The 2026 Outdoor Participation Trends Report Is Here

Now in its 15th year, the Outdoor Participation Trends Report is the most comprehensive resource on who is getting outside and how often. This year’s report shows that outdoor recreation reached a record 183.2 million Americans and has added nearly 30 million participants since 2019. However, people are getting outside less frequently, and that reality has major implications for our industry.

The 2026 Outdoor Participation Trends Report covers participation by activity, demographic, region, income, and age, and shows standout gains among children, adults 65+, and Hispanic participants. Download the Executive Summary for an overview of the key findings.

>>READ THE SUMMARY

Explore the Participation Report Data in More Detail

Want to hear directly from the researcher behind the 2026 Outdoor Participation Trends Report? Join OIA Senior Director of Research Kelly Davis on Wednesday, July 8 at 10 a.m. (PT) for a webinar covering the report’s most important findings.

Kelly will walk through the key takeaways and what they mean for brands, retailers, suppliers, and the outdoor industry as a whole. Get in touch to learn how you can get access to these conversations and the full slate of OIA member resources.

>>CONTACT US

A Look Back at Switchback Spring 2026

The OIA team just returned from Switchback Spring in New Orleans, and it was great to connect with the brands, retailers, and partners that make our industry what it is. From the education sessions to the exhibit hall, the energy throughout the show was a reminder of how much our community accomplishes when we come together.

A big thank you to the Switchback team for putting on another standout event. Stay tuned for more details on what’s ahead.

Save the Date for the 2026 Catalyst Conference

The 2026 OIA Catalyst Conference is set for Monday, October 26 in Portland, Oregon, and this year we’re partnering with PERFORMANCE DAYS® to kick off Day 0 of Functional Fabric Fair. 

The Catalyst Conference brings the sustainability community together to tackle the hardest problems facing the outdoor industry.

We have a full day of sessions planned on new regulations, 2030 climate targets, durability and circularity, AI’s role in sustainability, and more. We’ll share registration details in the coming weeks, but you can preview the full lineup today.

>>SESSION LINEUP

Q1 Retail Data Shows Where Demand Is Holding

Outdoor product sales opened 2026 in a precarious position. Dollar sales held nearly flat in the Athletic Specialty and Sporting Goods (ASSG) retail channel, but unit sales fell 7.3% across every category while average retail prices climbed 6.7% year over year.

With consumer sentiment at decade lows and households cutting back on discretionary spending, the Q1 2026 Outdoor Retail Trends Report shows which products are still moving and which are cooling fast. The full report is available to select members, and anyone can view the Executive Summary.

>>GET THE DATA

What Camping’s Growth Means for Outdoor Recreation

When camping grows, the entire outdoor industry grows with it. In our recent webinar, OIA Senior Director of Research Kelly Davis broke down the latest camping participation data and the 2026 outlook for outdoor businesses.

She discussed why camping’s growth leads to momentum across the industry, the structural headwinds facing some segments, where the consumer base is expanding, and the biggest opportunities for reaching new and casual campers. Get in touch to learn how you can access OIA’s single-sport resources.

>>CONTACT US

Make Your Voice Heard on Section 301 Tariffs

OIA is filing formal public comments with the U.S. Trade Representative (USTR), urging that outdoor industry products be excluded from the proposed new Section 301 tariffs. The deadline to submit comments is Monday, July 6 at 11:59 p.m. (ET), with a second comment period on China trade mechanisms closing Friday, July 10 at 11:59 p.m. (ET).

In our direct meetings, USTR officials have been clear that this comment period is the industry’s best opportunity to secure product-specific tariff exclusions. Individual company comments that document real supply chain impacts and sourcing costs carry weight in the final determination.

If your company sources outdoor products, please submit comments with USTR using Docket USTR-2026-0265 before the July 6 deadline.

>>SUBMIT COMMENTS

Get Ready for the EU’s New Green Claims Law

The EU’s Empowering Consumers for the Green Transition (ECGT) Directive, also known as “EmpCo,” governs environmental marketing and green claims. It applies to any company selling to consumers on the EU market, including those headquartered elsewhere. Enforcement begins on September 27, 2026, and there is no grace period for existing stock.

Our new policy brief gives outdoor companies a detailed overview of the law, including blacklisted claims, point-of-sale requirements for durability and repairability, who must comply, and practical steps to take now. Get in touch to discuss how your team can access this brief and our other sustainability resources.

>>CONTACT US

Register With California’s Textile EPR PRO by July 1

Does your company have over $1 million in global annual turnover and sell apparel or textile articles into California? If so, you are required to register with the approved producer responsibility organization (PRO), Landbell USA, by Wednesday, July 1 to remain compliant with California’s Responsible Textile Recovery Act (SB 707).

The regulation requires all obligated producers, brand owners, and importers to register with the state’s approved PRO. Covered products include apparel and accessories intended for regular wear, formal occasions, or outdoor activities, as well as textile articles such as blankets, curtains, towels, linens, and bedding.

>>REGISTER WITH LANDBELL USA

A Guide to Tier 1 Certification

The OIA Content Claim Standard Task Force has released a new guide to help Tier 1 vendors achieve certification to Textile Exchange standards. Developed with input from suppliers, certification bodies, and Textile Exchange, it clarifies a process that can be complex for first-time users.

The guide walks through determining your scope, finding a certification body, building management systems, preparing for audits, and applying for transaction certificates, along with product-specific guidance for footwear, hard goods, and organic materials. Read the full guide today.

>>READ THE GUIDE

Join a Webinar on the Tier 1 Certification Guidance

Want to learn more about the new Tier 1 certification guidance? Join us for a webinar that will introduce the guidance, explain how it came together, and show you how to access it.

We’re hosting two identical sessions to accommodate suppliers in different regions, on Thursday, July 16 at 8 a.m. (PT) and Tuesday, July 28 at 8 p.m. (PT). Registration is open to all.

>>JULY 16 WEBINAR

>>JULY 28 WEBINAR

New Courses in OIA Learning

We’re excited to announce two new certification courses in OIA Learning.

The first is “From Footprint to Future: Climate Action in the Outdoor Industry.” This course gives teams practical knowledge they can immediately apply to their work and provides greater leverage in the global fight to reduce our industry’s impact on the environment.

The second is “From Compliance to Competitive Advantage: Chemicals Management in the Outdoor Industry.” Many brands have set goals around chemical management and communicated them to suppliers, but far fewer have put real systems in place to act on those commitments. This course is designed to close that gap and drive real change.

Check out our entire catalog of 25+ courses today.

>>START LEARNING

Thank you for being part of the OIA community. As May comes to a close, we’re gearing up for a couple of the most anticipated moments of our year. We’re putting the finishing touches on the 2026 Outdoor Participation Trends Report — the most detailed research resource we release each year. We’re also getting ready to head to New Orleans in a few weeks for three days of education, networking, and community at Switchback Spring 2026.

We appreciate your continued support. There’s a lot more to come, and we’re glad you’re in it with us.

A First Look at the 2026 Outdoor Participation Trends Report

For more than 15 years, the Outdoor Participation Trends Report has served as the most trusted and comprehensive source on who is doing what outdoors — and when and how they are doing it. Outdoor Industry Association and the Outdoor Foundation collaborate on the research and publish the findings every year.

This year’s report tells a more nuanced story than in years past. While participation has reached new highs, how Americans engage with the outdoors is changing in ways every brand and retailer should plan around.

Leadership members get exclusive early access to the report on Monday, June 1. OIA Senior Director of Research Kelly Davis will then reveal the full findings live on the Switchback Spring stage on Tuesday, June 16. The complete report will be available to all OIA members following her session.

Get in touch to learn how your team can access this valuable resource.

>>CONTACT US

Switchback Spring Is Just a Few Weeks Away

Switchback Spring 2026 is heading to New Orleans June 16–18, and we hope to see you there. Retailers and professionals from across the outdoor industry are coming together for three days of informative educational sessions, exciting networking events, and an immersive exhibit hall that provides the opportunity to connect with emerging and established vendors.

This year’s education program is centered around the theme “Equipping the Outdoor Industry for the Future” and features over 30 sessions on topics like leadership and change management, outdoor culture and community, supply chain management, merchandising, AI, cybersecurity, and marketing. Explore the full agenda for the complete lineup of sessions and speakers, and check out the event guide to start planning your three days in New Orleans.

Join us at the premier education and business gathering for the outdoor community.

>>REGISTER NOW

Reflecting on Capitol Summit 2026

Last month, leaders from across the outdoor industry gathered in Washington, D.C., for Capitol Summit 2026. Over two days, attendees received expert advocacy training and participated in face-to-face meetings with members of Congress to advance the issues that matter most to our industry.

This year’s policy agenda focused on advocating for sensible trade policy, ensuring reliable access to public lands, and supporting legislative action on climate and conservation. 

Visit the Capitol Summit page for a full recap of the event, and get in touch to learn how you can get a seat at the table in 2027.

>>READ RECAP

New Policy Brief on the EU’s ESPR Framework

The Ecodesign for Sustainable Products Regulation (ESPR) is a landmark EU framework that will change how textiles and apparel are designed, sold, and tracked. It applies to any company placing covered products on the EU market, regardless of where they are based. Some compliance deadlines are already in effect, and knowing what is required, and when, is essential for any brand or retailer selling in Europe.

Our new policy brief gives outdoor companies a practical overview of what ESPR requires and how to prepare, including reporting obligations, ecodesign requirements for textiles, Digital Product Passport rules, and steps your team can take now ahead of the Textile Delegated Act expected in late 2027.

Contact us to learn how your team can access this brief and other sustainability guidance through OIA membership.

>>CONTACT US

OIA Joins the Nylon Materials Collective

OIA has joined the Nylon Materials Collective, a Samsara Eco initiative working to accelerate the adoption of circular nylon in the outdoor industry. Nylon is essential to performance apparel and equipment, but it can carry a significant carbon footprint, making circular alternatives critical to our industry’s sustainability goals.

By joining the collective, OIA is helping members reduce environmental impact, navigate evolving regulations, and transition to circular materials without compromising performance. 

We’re proud to stand alongside the European Outdoor Group and leading global brands including Burton, W. L. Gore & Associates, Black Diamond Equipment, Red Wing Shoe Company, and Big Agnes. 

Visit Samsara Eco’s website to learn more about the important work the Nylon Materials Collective is doing.

>>LEARN MORE

A Year of Collective Sustainability Progress 

Despite the challenges of 2025, engagement in OIA sustainability programs only grew stronger, with more than 500 individuals from 118 companies actively participating throughout the year.

OIA Sustainability’s 2025 Impact Report captures that collective progress across climate, chemistry, and compliance. It features Climate Action Corps milestones, advancements from the Clean Chemistry and Materials Coalition, expanded compliance resources, and highlights from the launch of OIA Learning and the virtual Catalyst Conference.

Read the report to see what our community accomplished together last year and how OIA will continue supporting these efforts in 2026 and beyond.

>>READ THE REPORT

What’s New on OIA Learning

Since launching last year, OIA Learning has grown to include more than 25 courses covering topics like sustainability compliance, government advocacy, market research, consumer trends, and trade policy.

We’re excited to share that two new certification-level courses are coming to the platform this summer:

• “From Footprint to Future: Climate Action in the Outdoor Industry” (launching June 1)
• “From Compliance to Competitive Advantage: Cleaner Chemistry in the Outdoor Industry” (launching July 1)

Whether you’re sharpening a specific skill or building broader industry knowledge, OIA Learning is here to help you and your team grow.

>>START LEARNING

Get Ready for GS1 Sunrise 2027

The GS1 mandate for 2D barcodes on retail packaging is only months away, and most brands have less runway than they realize once packaging lead times, internal approvals, and content production are factored in. Join OIA partner Authentic Labs on Tuesday, June 2, at 1 p.m. (ET) / 10 a.m. (PT) for a webinar that will help your brand get ready.

Authentic Labs President David McCloskey and GS1 US Global Standards Manager Andrew Morehead will cover what the GS1 Digital Link standard requires and how to build codes that work at checkout and satisfy your retail partners. They’ll also share how brands are using these codes to connect with consumers post-scan and common mistakes to avoid.

>>REGISTER NOW

Get Access to OIA Single Sport Participation Reports

OIA Single Sport Participation Reports give your team a closer look at the activities driving outdoor recreation, with detailed data on participation growth, demographics, frequency, and evolving consumer behaviors.

2026 reports on hiking, camping, and running are available now, and additional single sport reports will be continuously released throughout the year. Whether your team is shaping product strategy, marketing campaigns, retail initiatives, or long-term business decisions, these resources offer the market intelligence to inform your work and identify emerging trends.

Get in touch to learn how your team can access this market intelligence through OIA membership.

>>CONTACT US

It’s been a busy month for OIA and our members. Capitol Summit 2026 just concluded in Washington, D.C., where we brought industry leaders together for two days of advocacy training and face-to-face meetings with members of Congress.

We’ve also released new research reports, government advocacy updates, and sustainability guidance to keep our members ready for what comes next. Here’s a look at what we’ve been up to in April and what’s in store for the months ahead.

Capitol Summit 2026 Brought the Industry to Washington, D.C.

This week, leaders from across the outdoor industry were on Capitol Hill speaking with policymakers about the issues shaping the outdoor recreation economy.

Attendees advocated for sensible trade policy, protection of public lands, and environmental stewardship. The turnout and expertise we brought to Washington, D.C., reinforced what our industry can accomplish when we show up together.

We’ll be sharing detailed updates, highlights, and key wins from Capitol Summit 2026 in the coming days. Stay tuned.

CBP’s Tariff Refund Portal Is Now Live

U.S. Customs and Border Protection (CBP) launched the first phase of its IEEPA refund processing tool, the Consolidated Administration and Processing of Entries (CAPE) portal, on April 20. The initial phase is limited to certain unliquidated entries and certain entries within 80 days of liquidation, though CBP plans to add more functionality in the future to address complex refunds.

To receive refunds, importers must have an account in the Automated Commercial Environment (ACE) portal and be enrolled to receive electronic payments via ACH. Immediate enrollment is essential.

OIA members can access Mobilize to join the OIA Trade Advisory Council for updates and guidance as trade policy developments unfold.

>>ACCESS MOBILIZE

Not a member? Get in touch to learn more.

>> GET IN TOUCH

Metal Tariff Revisions Deliver a Win for the Outdoor Industry

On April 2, President Trump issued a proclamation revising the scope of Section 232 tariffs on steel, aluminum, and copper products. The changes remove duties on goods like camping chairs and certain fishing equipment, exempt products with 15% or less metal content by weight, and terminate inclusion processes that threatened to expand tariffs to other products.

This outcome is a direct result of our members’ advocacy. Trade Advisory Council members worked tirelessly through dozens of conversations with representatives of Congress, detailed public comments, and a direct meeting with the official overseeing Section 232 investigations. Special recognition goes to Big Agnes, Nite Ize, and NEMO for their outstanding contributions.

OIA Sustainability’s First-Ever Impact Report

2025 was a defining year for the outdoor industry, marked by unprecedented tariffs, economic pressure, and mounting compliance obligations. Throughout it all, engagement in OIA’s sustainability programs strengthened, with more than 500 individuals from 118 companies actively participating during the year.

OIA Sustainability’s 2025 Impact Report captures a year in which the industry chose collaboration over retreat and made collective progress across climate, chemistry, and compliance. The report covers Climate Action Corps milestones, Clean Chemistry and Materials Coalition progress, expanded compliance resources, and highlights from the launch of OIA Learning and the virtual Catalyst Conference.

Read the report to see what OIA’s sustainability program offered members in 2025 and contact us to learn how your company can participate.

>>READ THE REPORT

Understand the EU’s Finalized Sustainability

The EU’s Omnibus Simplification Package has finalized the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD), resulting in significant implications for the outdoor industry.

The OIA sustainability team and Francesca Fina of Ohana Public Affairs recently hosted a webinar to break down what the finalized requirements include, which companies now fall within scope, and how these directives could indirectly affect outdoor brands that sit outside the thresholds.

OIA Support Plus and Leadership members can access the on-demand recording in the membership portal.

>>WATCH THE RECORDING

If you’re not a member but want to attend these sessions, connect with our team.

>>CONTACT US

Prepare for the EU’s Textile EPR Requirements

The EU’s Waste Framework Directive (WFD), amended in 2025, introduces Extended Producer Responsibility (EPR) requirements for textiles and footwear across all EU Member States. It applies to any company placing textile or footwear products on the EU market, regardless of where they are based.

With Member States required to establish EPR schemes by April 2028, understanding the scope, timelines, and country-by-country requirements is essential for brands operating or selling in Europe. OIA’s new policy brief gives outdoor companies a practical overview of what the WFD requires, how existing textile EPR programs will align with the directive, and what products and producers are in scope.

The brief is available now to OIA Support Plus and Leadership members.

>>ACCESS THE BRIEF

If you’re not a member, reach out to get your team access to in-depth policy resources like this one.

>> GET IN TOUCH

Tariffs Are Impacting Outdoor Retail Performance

Outdoor product sales in the Athletic Specialty and Sporting Goods (ASSG) channel finished 2025 slightly below 2024 levels, as tariff-driven price increases dampened consumer spending throughout the year.

Our 2026 Outdoor Retail Sales Trends Report provides a category-by-category breakdown of the channel’s performance. Footwear was the bright spot, led by running and running-inspired shoes across men’s, women’s, and children’s segments. Apparel spending was concentrated in trend and lifestyle categories, while equipment declined overall with pockets of growth in water sports, backpacking, and gear maintenance.

Access the full report in the membership portal to inform your product development, pricing strategy, and marketing investments.

>>ACCESS THE REPORT

Not a member? Download the Executive Summary for the key findings and market implications.

>>DOWNLOAD THE SUMMARY

Casual Participants Are Fueling Running’s Growth

Running is one of the most popular and accessible forms of outdoor recreation in America, and participation continues to grow across both road and trail surfaces. Much of that growth is coming from casual, lower-frequency runners who integrate the sport into their broader fitness routine.

Our 2026 Running Report takes a detailed look at what’s driving these trends. Road running remains one of the highest-participation outdoor activities, with casual participants offsetting softness in the core segment. Trail running has become one of the most diverse and inclusive segments in outdoor recreation, with casual runners accounting for the majority of new entrants.

Support Plus and Leadership members can access the full report in the membership portal.

>>ACCESS THE REPORT

Support members and non-members can download the Executive Summary for an overview of the findings.

>>DOWNLOAD THE SUMMARY

Switchback Spring Is Heading to New Orleans

Switchback Spring takes place June 16–18. The three-day event features dozens of expert-led educational sessions and an interactive exhibit hall where retailers and brands can connect.

OIA members get booth discounts and complimentary retailer passes. Register today and contact us to learn about all the benefits of joining OIA.

>>REGISTER NOW

Expand Your Skills with OIA Learning

OIA Learning is the on-demand educational platform that helps outdoor businesses manage complexity, reduce risk, and make better decisions in an ever-changing industry. We currently offer more than 25 courses on sustainability compliance, government advocacy, market research, and consumer trends—and more are launching soon.

Browse OIA Learning to find courses that will help you develop skills that are valuable in the outdoor industry.

>>START LEARNING

The Outdoor Foundation Is Expanding Outside Access

As OIA’s philanthropic arm, The Outdoor Foundation is working to ensure that more people—in more places—have a path to outdoor participation. Its Thrive Outside Initiative is now active in 15 communities across the country, including recent launches in Western North Carolina and Pittsburgh.

By bringing together cross-sector partners to remove barriers, the program has helped connect hundreds of thousands of children and families to meaningful time outside.

The Outdoor Foundation is also helping shape the industry’s broader conversation on participation, leading sessions at OIA Rendezvous and contributing to upcoming events like Outside Days and Switchback Spring.

Check out the great work they’re doing and contact their team to explore partnership opportunities.

>>LEARN MORE

With spring officially arriving, the OIA team is carrying real momentum into the months ahead. OIA Rendezvous just wrapped up in Denver, bringing senior leaders together for a memorable two days of collaboration and candid discussions.

We’re now preparing for Capitol Summit 2026 in April while continuing to keep our members ready for what comes next through resources and support focused on research, sustainability, and advocacy.

Rendezvous Was Everything We Hoped It Would Be

After a decade-long hiatus, OIA Rendezvous returned this month with intention and focus. Senior leaders from across the outdoor industry gathered in Denver for a full day of substantive conversation on the challenges and opportunities that lie ahead.

Rendezvous opened with a fireside chat between REI President and CEO Mary Beth Laughton and Altra Global Brand President Jen McLaren on leading through change.

A standout moment from the event was when Patagonia CEO Ryan Gellert and OIA President Kent Ebersole pushed the room to act with conviction on public lands and other issues where the outdoor industry has real influence.

Some other notable highlights were Cotopaxi CEO Lindsay Shumlas leading a conversation on building durable businesses in a challenging environment, Black Diamond President Neil Fiske discussing how the company embeds sustainability into product design, OIA’s Kelly Davis presenting the latest outdoor participation data, and Chris Keyes of Re:Public and Peak Design’s Annie Nyborg addressing the urgency and complexity of speaking out for public lands.

Other sessions focused on developing an AI business strategy, building pathways for lasting outdoor participation, and a collaborative workshop where attendees helped shape OIA’s priorities for the year ahead.

Read the full recap for a detailed overview of each session.

>> READ THE RECAP

Langston Co. Provides Outdoor Brands with Smart Consumer Insights

Langston Co. is a leading consumer insights firm that helps outdoor brands get confident answers about their category, audience, and competitive landscape. Their AI-powered Insights Assistant tool combines category-specific survey data with analysis, not just answers, whenever you need it. They also offer custom research and brand health tracking to help teams stay ahead of consumer trends and make the right strategic decisions.

Explore how Langston Co. can help you respond to any stakeholder question with speed and confidence.

>> LEARN MORE

BranchPattern Makes Green Buildings Accessible 

BranchPattern is a building consultancy dedicated to creating better built environments. Their team of professional engineers, registered architects, and building scientists help organizations optimize human experience and environmental performance in their properties. They worked on the beautiful VF Headquarters that hosted OIA Rendezvous and count half of the Fortune 10 among their clients.

Discover how BranchPattern helps real estate portfolio owners achieve sustainability goals and check out the case study that showcases the stunning work they’ve done on behalf of their clients.

>> LEARN MORE

>> VIEW CASE STUDIES

Make Your Voice Heard at Capitol Summit 2026

Washington, D.C., is where decisions on trade policy, public lands, environmental protections, and the other issues that affect our industry get made. Capitol Summit 2026 provides the opportunity to be part of those conversations. OIA members get to participate in dedicated advocacy training and face-to-face meetings with members of Congress.

If you’re interested in attending Capitol Summit 2026 and our other events throughout the year, contact us to discuss membership.

>> CONTACT US

Sponsor an OIA Event

Sponsorship opportunities for Capitol Summit are still open, and spots for our fall Catalyst Conference just became available.

Contact Andrew Sayre and Jamila Pugh on our membership team for more information.

>> CONTACT US

Customs and Border Protection Will Pay Tariff Refunds

Customs and Border Protection (CBP) is now under court order to refund IEEPA tariffs paid by importers. Refunds could begin arriving by April 20, though the exact timeline and process are still being worked out.

It is critically important that importers enroll immediately with CBP to receive electronic refunds. CBP estimates that only 6% of the 330,000 eligible importers have taken this step.

Read our blog post to learn more about the tariff refund process.

>> READ THE BLOG

Outdoor Recreation Is a $1.3 Trillion Economy

The latest Bureau of Economic Analysis (BEA) data confirms that outdoor recreation reached its highest total economic impact on record in 2024, accounting for $1.3 trillion in gross output, 2.4% of U.S. GDP, and 5.2 million jobs.

But the record comes with a caveat. 2024 also saw the slowest growth of the post-pandemic period. Rising costs are widening the gap between people who want to get outside and those who can realistically afford to.

Our blog post provides a full breakdown of what these numbers mean for the outdoor industry.

>> READ THE BLOG

More Sustainability Courses Added to OIA Learning

We’ve added 12 new sustainability courses, totaling 8+ hours of video content to OIA Learning. The Level 1 & 2: Sustainability Essentials, Supply Chains & The Triple Bottom Line track is taught by Derek Sabori, a practitioner and educator with 15+ years of experience in the sustainability field. These new courses cover topics like:

• Key sustainability concepts and the history of the modern environmental movement
• Current environmental and social issues shaping the industry
• Sustainability across the product lifecycle
• Sustainability reporting, ESG frameworks, and brand rankings
• Applying sustainability principles in business and everyday life

You can take the full track or any of the individual courses. And be sure to check out our other courses on sustainability, trade policy, advocacy, and consumer trends.

>> START LEARNING

Tariffs Took a Toll on Outdoor Retailers in 2025

Outdoor product sales in the Athletic Specialty and Sporting Goods (ASSG) channel finished 2025 modestly below 2024 levels. Tariff-driven price increases weighed on purchasing throughout the year, and while dollar sales were relatively stable in spots, unit volumes dropped across the board.

Our 2025 Annual Retail Market Report provides OIA members with the data and analysis needed to make informed decisions about product development, pricing strategy, and marketing investment.

Non-members can download the Executive Summary to get the high-level trends.

>> ACCESS REPORT

>> DOWNLOAD SUMMARY

Retailers Faced a Host of Challenges in Q4

In addition to the 2025 Annual Retail Market Report, we recently released our Q4 2025 Retail Trends Report. The data shows retail channels finished the year slightly down in dollars sold. While the topline number suggests that the quarter was relatively stable, the underlying data tells a more complete story.

Declining unit sales in nearly every category, rising average retail prices, and weakened consumer sentiment converged to pressure performance in Q4.

OIA members can access the report in the portal. Non-members can download the Executive Summary for the key takeaways.

>> ACCESS REPORT

>> DOWNLOAD SUMMARY

Prepare for New EU Packaging Regulations

The EU’s Packaging and Packaging Waste Regulation (PPWR) applies to any brand selling packaged products in European markets, regardless of where the company is headquartered.

Compliance deadlines are already approaching and understanding what is required and when is a must for brands and retailers operating or selling in Europe.

OIA members can access our new policy brief that covers recyclability requirements, reuse and refill targets, and reporting obligations by country. Non-members can book a meeting with our team to learn about all the benefits of OIA membership.

>> ACCESS THE PORTAL

>> CONTACT US

Market Your Sustainability Efforts with Confidence

As outdoor brands increasingly market their sustainability efforts, global regulators are cracking down on greenwashing. In our recent webinar, we covered legal requirements to be aware of and messaging best practices that can help your brand maintain consumer trust. 

OIA Legislative Consultant James Pollack walked through current marketing regulations and enforcement trends. OIA’s Keelin Christensen then led a conversation with the Black Diamond team on how they develop sustainability messaging that is both credible and compliant.

OIA members can watch the recording on-demand in the membership portal. Non a member? Discover how OIA membership gets you access to these educational resources.

>> ACCESS THE PORTAL

>> CONTACT US

Switchback Spring Is Coming to New Orleans

Switchback Spring is heading to New Orleans June 16–18. The three-day event brings together outdoor retailers and brands for dozens of educational sessions, exciting networking events, and an interactive exhibit hall.

OIA members get booth discounts and complimentary retailer passes. Register today and contact us to learn about exclusive membership benefits.

>> REGISTER NOW

The Outdoor Foundation Is Expanding Outside Access

As OIA’s philanthropic arm, The Outdoor Foundation is working to ensure that more people, in more places, have a path to outdoor participation. Its Thrive Outside Initiative is now active in 15 communities across the country, including recent launches in Western North Carolina and Pittsburgh. 

By bringing together cross-sector partners to remove barriers, the program has helped connect hundreds of thousands of children and families to meaningful time outside.

The Outdoor Foundation is also helping shape the industry’s broader conversation on participation, leading sessions at OIA Rendezvous and contributing to upcoming events like Outside Days and Switchback Spring.

Check out the great work they’re doing and contact their team to explore partnership opportunities.

>> LEARN MORE

As the winter months come to a close, the OIA team is working on a variety of initiatives aimed at advancing the collective progress of our industry. We’re preparing for our upcoming events and have recently launched new resources across advocacy, sustainability, research and learning to ensure our members have the latest and greatest information at their fingertips.

Update on the SCOTUS Tariff Ruling

Last week, the Supreme Court ruled that the White House’s global tariffs are not authorized under the International Emergency Economic Powers Act. However, the ruling did not address whether, how or when duty refunds will be provided. Additionally, the president announced over the weekend he was imposing 15% global tariffs and indicated he will continue to use other trade authorities to bypass the court’s ruling.

OIA members can join the Trade Advisory Council via Mobilize. Non-members can contact us today to learn how you can receive updates and guidance as new tariff information emerges.

>> ACCESS MOBILIZE

>> CONTACT US

Advocate for Our Industry at OIA Capitol Summit 2026

OIA members are heading to Washington, D.C., April 28–29 to receive expert advocacy training and participate in face-to-face meetings with policymakers.

Our industry needs united action now more than ever to advance sensible trade policies, ensure public land access and protect the shared natural spaces where we work and play.

If you’re interested in joining us at Capitol Summit 2026, reach out to learn about membership options.

>> CONTACT US

Expand Your Skills with OIA Learning

OIA Learning provides expert-led courses designed to help outdoor businesses overcome their toughest challenges. Whether you’re onboarding new staff or upskilling cross-functional teams, these practical resources will help you prepare for what comes next.

Here are some of our most popular courses.

• Sustainability Law 1: Understand PFAS, EPR and product life cycle regulations
• Getting Started with Advocacy: Learn practical ways to engage with policy priorities
• Intro to Trade Policy: Navigate tariffs and global sourcing considerations
• Know Your Network: Master supply chain mapping for better visibility

Individual OIA Learning courses can be purchased by the general public, but OIA members enjoy complete access to our entire course catalog.

>> START LEARNING

Camping Participation Continues to Grow

Camping continues to see steady growth as more people seek accessible and social outdoor experiences. This trend creates a major opportunity for the wider industry, as many campers also participate in hiking, fishing and other outdoor activities.

Our “2026 Camping Report” is available exclusively to OIA members in the portal and features insightful demographic and participation data. Non-members can read the summary for the high-level takeaways and trends.

>> ACCESS THE PORTAL

>> READ THE SUMMARY

Gain Insight into the American Outdoor Consumer

OIA Director of Research Kelly Davis and Casey Taylor from CivicScience recently joined Switchback for a webinar on the current state of the American outdoor consumer. They explore how changing lifestyles, economic pressures and shifting values are reshaping our industry.

OIA members can tune into the recording to get robust quantitative and qualitative research that can help your team make smarter, data-driven decisions. 

>> WATCH THE RECORDING

Prepare for Sustainability Compliance in 2026

Sustainable business practices have moved from optional corporate initiatives to strict legal requirements. Our latest blog post highlights new regulations in the U.S. and EU, including California’s climate disclosures, expanding PFAS bans and evolving green marketing standards.

Read the full post to understand compliance requirements and learn how OIA can help your brand navigate this rigorous regulatory environment.

>> READ THE BLOG

Learn Best Practices for Sustainability Marketing

Over the past decade, companies have recognized the value of marketing their sustainability efforts. However, as brands share more about their environmental initiatives, global regulators are cracking down on greenwashing.

The OIA team and an expert panel are hosting a member-only webinar on March 19 at 9 a.m. PT to review new marketing regulations and examine product litigation. They’ll explore how sustainability and marketing departments can work together to create messaging strategies that are both impactful and compliant.

If you’re interested in attending and accessing our other educational resources, learn about OIA membership today.

>> CONTACT US

Meet the New Sustainability Advisory Council Members

We’re excited to welcome three new leaders to the OIA Sustainability Advisory Council. Joining us this year are Vito Castelgrande of LifeStraw, Ellen Johnson of Columbia Sportswear and Dawn Mancini Moyer of FENIX Outdoor.

These members bring deep expertise to the council as we continue to drive progress on industry-wide sustainability initiatives. We look forward to their contributions in shaping a more resilient and responsible future for the outdoor industry.

Get Ready for Switchback Spring 2026

Switchback Spring is heading to New Orleans June 16–18. The event features a full day of specialized education followed by two days of exhibition.

OIA members can take advantage of discounted booth pricing and free retailer passes. Don’t miss the premier live event for outdoor retailers and brands.

>> REGISTER NOW

As we move into 2026, our team is already hard at work representing the interests of the outdoor industry. We’ve opened registration for three of our signature convening opportunities, announced our annual policy agenda, and released numerous valuable resources for our members.

As always, our goal is to ensure the OIA community has the support needed to thrive in an evolving market. We look forward to working alongside you this year as we continue to pursue a sustainable and inclusive future for the outdoors.

Join Us for Collective Advocacy at OIA Capitol Summit 2026

The decisions being made in Washington, D.C., today will define the strength of the outdoor economy for years to come. A powerful collective of industry leaders will take to Capitol Hill on April 28-29 to engage directly with legislators and policy experts.

Capitol Summit 2026 is hosted exclusively for OIA members. If you’re interested in attending, contact us today to discuss our membership options.

>>CONTACT US

Interested in Sponsoring OIA Events?

Sponsorship opportunities are available for OIA’s flagship events. Get in touch to learn how we can help you showcase your brand to our membership base.

>> LEARN MORE

The 2026 OIA Policy Agenda Has Been Announced

OIA is committed to standing strong on conservation, recreation, trade, and sustainability. This year, our federal priorities include securing funding for public lands infrastructure and advocating for legislation that supports rural recreation economies. On the international front, we are focused on stabilizing supply chains through tariff reform and trade program renewals. Our 2026 policy agenda is detailed, so we encourage you to review it and learn all the ways we plan to support the outdoor industry this year.

>>REVIEW THE POLICY AGENDA

Record Growth in U.S. Hiking Participation

Hiking has become the most popular outdoor recreation activity in America, reaching a record 63.4 million participants in 2024. Unlike other activities that saw a temporary pandemic spike, hiking has experienced sustained growth. This trend provides a major opportunity for the industry, as even casual hikers have shown a willingness to invest in quality apparel, hydration systems, and safety accessories. OIA members get access to a vast library of research reports that cover specific sports and segments of the outdoor industry, including our recent “Hiking Report” that highlights detailed participation data.

>> CHECK OUT THE REPORT SUMMARY

Managing Chemical Risks in Recycled Materials

As outdoor brands increase their use of recycled content, managing chemical safety has become a significant hurdle. Current recycling systems often struggle to ensure feedstocks are free from hazardous substances like PFAS and heavy metals. Understanding these infrastructure gaps is essential for maintaining non-toxic circularity and winning consumer trust. Our latest blog post will help you identify and mitigate chemical risks in your supply chain.

>> READ THE BLOG 

Understanding the Core Outdoor Consumer

OIA regularly hosts ConsumerVue webinars to help our members keep up with the latest development in the market. Our most recent session explored the spending behaviors and attitudes of high-value segments, including the “Super Core” and “Skill Builder” consumers shaping the industry for 2026. These deep dives are just one of the many resources we provide to help outdoor businesses thrive. OIA members can access the recording in the membership portal. Not a member? Get in touch today to learn more about the benefits of OIA membership.

>> ACCESS PORTAL

>> LEARN MORE

Strengthening the Community at Switchback Spring 2026

Switchback Spring is returning to New Orleans June 16-18. As the premier forum for retailers and brands, the event features a day of specialized education followed by two days of exhibition. OIA members can take advantage of discounted booth pricing and free retail passes.

>> REGISTER NOW