Thanks to Thrive Outside community leaders, partners, and participants, our 2023 Thrive Outside Day events were an overwhelming success! Read and see below how a few of the 13 Thrive Outside Communities across the country created an array of new opportunities for children, youth, and their families to enjoy the outdoors – helping to build new connections and encourage year-round outdoor experiences.

Oklahoma City

At the Oklahoma City Thrive Outside Day, youth kayakers representing the Boys and Girls Club of Oklahoma County and the Oklahoma City Indian Clinic demonstrated their kayaking skills in front of 3,800 attendees cheering from the banks of the Oklahoma River. The weekend of fun included A Most Beautiful Thing Inclusion Fund (AMBTIF) award ceremony, with AMBTIF founder Arshay Cooper and Olympians welcoming and inspiring 55 youth to embrace the healing power of watersports. Youth rowers representing six middle schools then rowed in their first race with over 4,000 spectators in attendance.

St. Louis

“This is what community looks like” – Thrive Outside Day Participant

In St. Louis, River City Outdoors, O’Fallon Park YMCA, The Boys and Girls Club of Greater St. Louis, and Cherokee Recreation Center all partnered to offer activities for Thrive Outside Day. Over 150 participants were able to enjoy a mobile climbing wall, a community BBQ, and a giveaway of River City Outdoor swag. 

Detroit

With support from Wilderness Inquiry, over 300 Detroit students and community members had the opportunity to paddle in canoes on the inland lakes of Belle Isle Park and engage in land-based environmental education activities with other partner organizations and agencies. The Canoemobile

 visit marked the beginning of Detroit’s Thrive Outside Days, a month-long embrace of making time to go outside and connect with nature and one another.

The team also curated and promoted a weekly list of ways to get outside and thrive all through October with other members of the local network. Detroit’s Thrive Outside Days culminated with a Mountain Bike Ramble event at Rouge Park in Detroit, where the students of the Hamtramck High Schools Outdoor Adventure Club spent the day riding the trails.

Grand Rapids

“Thrive Outside Day in Grand Rapids was a chance to celebrate our community, give away some free gear and swag, and invite folks to come and get familiar with our Gear Library.” – Sam Truby, Gear Library Supervisor

The Grand Rapids team observed that while lending equipment and clothing on a temporary basis is a great way to make outdoor activities possible for children, youth, and families who need it, “giving someone gear to keep creates a sense of excitement that a temporary item does not. This event showed that gear giveaways could be a potential ongoing activity at the gear library, as it gives winners a sense of ownership of the activities they do outside.”

Q&A with Rachel Felder, a naturalist at the City of Detroit Parks and Recreation Department 

The Outdoor Foundation’s Thrive Outside Initiative is a national network of partners working to create a more inclusive and accessible outdoor experience for all. In this Impact Stories series, we talk to local Thrive Outside leaders to learn more about their community and their vision for the future.  

For a prime example of how powerful collective impact can be, Thrive Outside Detroit is a community-led network involving organizations from local, city, state, and national levels—and has already directly led to events engaging hundreds of youth in nature-based activities. 

We asked Rachel Felder, a naturalist with the City of Detroit Parks and Recreation Department, about the coalition’s programming, goals, and efforts to redefine the way people see the “outdoors.” 

What kind of programming are you doing through Thrive Outside? 

We have nature programming throughout the city and do a lot of work focusing on bridging the gap between nature and people. Recently, we had a three-day event to celebrate National Thrive Outside Day with the Canoemobile from Wilderness Inquiry in Minnesota. We collaborated with a lot of different partners, including the Detroit Riverfront Conservancy, the U.S. Forest Service, the Belle Isle Nature Center, the U.S. Fish & Wildlife Service, and the Detroit Public Schools Community District. We were able to get probably 200 youth out paddling on the Detroit River and learning about the environment surrounding it. It was a really great opportunity to uplift and amplify what the goals of Thrive Outside are. These three days came out of multiple meetings with community partners and getting together to figure out how to have an opportunity like this for youth within the city. 

How do you define the “outdoors” in an urban environment like Detroit? 

We’re really trying to emphasize that there’s no wrong way to be outside, as long as you’re respecting the Earth and the people around you and you’re being safe. It doesn’t have to be this extensive experience, if you don’t want it to be. Some of us don’t necessarily feel comfortable or are not used to doing certain activities outside, and outside isn’t something that’s normalized for us. So it just starts out with talking with people. 

We have a lot of pocket parks, actually. We’re working on a grant from the National Parks & Recreation Association, through the City of Detroit Parks and Rec Department, to create seven new pocket parks. We’re working with community leaders in seven districts to figure out what they want and need in their communities, and help them build it. 

There are so many ways to exist in nature, and nature itself is not going to judge you for the way you want to interact with it. In every experience, we’re trying to bring people to nature, and we’re also trying to bring nature to people. 

What are some ways we can make the outdoors more inclusive and accessible? 

Nature is a human right, so to speak. It’s important to be talking about all of these things with people and encouraging them to utilize the natural spaces they have in their area, and just to sit outside is a great thing to do. We try to encourage them, like, “Hey, try to do some of the activities you do inside, outside.” Like reading a book, or drawing a picture, or having a simple conversation. Sometimes, shifting things outside can shift the entire dynamic of what’s being done, like having a meeting outside versus inside can be transformational. 

How are you finding and engaging people to interact with your programming? 

There’s a mix of us doing outreach, and people seeking and finding us. We interact with a lot of people through our social media accounts. That is where we promote many of our events. But we find that a lot of people find out about us through word of mouth. We really try to engage with many organizations within the city of Detroit to spread the word that there are opportunities to get youth and adults of color outside and camping. We have camping leadership trainings for all experience levels. Once you’ve done the training, you have access to our gear library. 

One of the reasons the Thrive Outside initiative is so cool and important to us is because we love partnership. One of my colleagues likes to say that there’s so much knowledge held within people, so through working with different organizations, through working with different people, it’s really cool and powerful to be able to meet people who want to do things with us and reach out and collaborate. 

How does the collective impact model relate to the work you’re doing? 

The collective impact allows for organizations to come together and figure out how to collaborate. Like, you’re having this program; how can we uplift it? It’s beautiful. It brings so many people into a space to have conversations that aren’t stagnant—they’re active conversations that result in plans and partnerships and long-term relationships. We’re already collaborating on a daily basis with other organizations, like Detroit Parks and Recreation employees, YMCA employees, and Sierra Club employees — and that’s just within our Detroit Outdoors collaborative. A lot of our missions align—at the end of the day, we want to get people outside, so let’s figure out how to do it together. 

Having national partners, state-level partners, city-level partners, and people on the ground in grassroots organizations, all at the same table, is something unbelievable. Seeing the engagement that comes out of these conversations and the work that Thrive is uplifting is very powerful. 

How have the outdoors been impactful to you in your own life? 

Detroit Outdoors took me on my first camping trip when I was 16. It’s a really full-circle experience to be taking youth even younger than me on their first camping trips, and sharing those experiences with them and knowing some of the emotions they’re having. It’s great to see their faces when they see the stars at night, or when they see a deer that they don’t expect to see. Nature is somewhere that I find a lot of peace. 

What does success look like? What do you want to see Detroit achieve through Thrive Outside and beyond? 

It starts with knowing what people want to do. Our gear library has been a game changer in many ways because it’s allowed us to really bridge that gap. If we’re talking about 5, 10 or even 50 years down the line, I’d like to see so many gear libraries in recreation centers and community hubs throughout the city of Detroit.  If people want to go camping or skiing or canoeing, they’ll have the ability to access a gear rental system where people are keeping equipment in great condition because they know other people are using it, too. 

We have a lot of vacant lots in Detroit and I think there’s a lot of potential there, as well, to make use of what we have. Some people have installed shipping containers to create useful, recreational spaces in empty lots. We ask a lot of questions about how we can give people infrastructure and resources to utilize the spaces that they have. I’d love to see more of this—maybe shipping containers with access to laundry facilities or clothes libraries so people can have gear in the winter. I’d like to see hubs for nature programming, living trailers or tiny houses where people can borrow binoculars and access passive programming in the outdoors. I want to see more free libraries and creative reading nooks with ample lighting, just creating spaces to make people want to go outside and not have to question themselves. I want it to be accessible: all body types, all learning and physical abilities. I want to see people interacting with parks in so many different ways, whether it’s reading a book or doing ecology work or citizen science, or going camping. I just want people to feel comfortable going outside and to know that they have a right to be there.  

Q&A with Christian Vargas 

Director of Community Engagement for Thorne Nature Experience 

The Outdoor Foundation’s Thrive Outside Initiative is a national network of partners working to create a more inclusive and accessible outdoor experience for all. In this Impact Stories series, we talk to local Thrive Outside leaders to learn more about their community and their vision for the future.  

Boulder County may have a heavy concentration of professional outdoor athletes and outdoor industry brands, but it still has a lot of work to do to make its outdoor access more equitable. Thorne Nature Experience, the backbone organization of Thrive Outside Boulder/Denver, is working to deepen families’ relationships with the outdoors—and each other—in Lafayette and beyond. 

We asked Christian Vargas, the organization’s director of community engagement, what to expect from the partnership. 

What are Thorne’s main goals for the Thrive Outside partnership? 

We want to ensure that all of our programs are meaningful for community members and remove any barriers to participation. In addition, we want to connect youth to nature through a continuum of pre-K to high school, backyard to backcountry, and family-integrated programming. 

We’re trying to work together to create meaningful engagement with the outdoors for both children and families, so that engagement is more sustainable in the long run. We understand that kids’ whole families, including the parents, siblings, aunts and uncles, and grandparents, also need to experience and have access to the outdoors in a way that is meaningful to them. 

We’re trying to ensure that access to nature is more equitable in our community, so we deliver nature programs to underserved youth in the cities of Lafayette and Boulder. We’re also trying to make sure that we support their families, too, and remove any barriers to accessing nature. So, for example, the school district has a program where fourth and fifth graders go on an overnight trip to camp in the mountains. Thorne Nature Experience and Nature Kids/Jovenes de la Naturaleza has summer programs that connect the rest of the family to a similar experience with family camps throughout the year in addition to other youth programs. By providing a way for the whole family to enjoy these nature experiences, we hope that they will continue their connection with nature and keep exploring the outdoors as a family.   

How are you working to increase outdoor access locally? 

One of our goals is that we want to ensure that Lafayette youth are living within a safe, 10-minute walk to nature—from their home to an open space, park, or trail. Every year we strive to have meaningful programming to connect youth and their families with outdoor opportunities. Three years ago, for example, Nature Kids was able to advocate and collaborate to raise funds to build a park right next to a school where we have one of the biggest Latinx communities. The park was designed with a trail that connects with parts of the community and the local town to connect families to nature. The park has a playground with boulders, tree logs, water features, and a shelter for community use. 

With so much wilderness and nature in Colorado, why is it so important to create urban green spaces? 

There are some families that don’t have access to a car, or maybe they have to work really long hours that don’t allow them to do these things. Especially with COVID, I think it’s really important for families to have local access to nature that doesn’t require driving. Even if they have a car, they might not have the confidence to drive in the mountains, especially if road conditions could get bad. Then they can still walk close by and have the opportunity to access nature without other means of transportation. We know that a family that visits or shares the outdoors together will be healthier overall. Families that have time to connect with nature likely have better communication with the kids, better mental health, physical health, and lifestyle balance. So I think it’s important to also have access within the city in a way that you can easily walk to the park or a trail, and you don’t need to use a car or spend more time traveling to be in nature. 

How are the outdoors meaningful to you? 

When I was growing up in Costa Rica, one of the main sources of income was tourism. In the late 70s, Costa Rica started putting together land to make national parks. Now, it is one of the countries with the largest percentage of protected areas in the world—25 percent of its land is protected. Growing up there, that was one of the things we used to do—traveling a lot, going to a national volcano or one of our beautiful beaches. That’s part of the culture, to drive on the weekends to explore the outdoors or go for a hike. When I moved to Boulder, I saw how similar it was, but at the same time, different. It’s a beautiful place, with many mountains, and it snows, so you have a variety of year-round outdoor activities. That alone connects you with nature, and many of these activities, like hiking, are free. Now that I have a family, I’m trying to pass along that love for the outdoors to my family and also take advantage of all the gems here in this state. 

Your kids have previously participated in some of Thorne’s programming. How did that experience impact them? 

My oldest kid did a summer camp where they went to four or five different places. They started with Cal-Wood, an outdoor engagement program, in Boulder, then from there they did an overnight. It was about a week long. They learned some outdoor educational skills, they did rafting and mountain biking, and then they went into the mountains for some camping. They engaged the kids in a way that also makes it super fun, so when he came back, he was very excited—the first thing he told me is that it was super fun and he had a lot of great memories, one being a competition in starting a campfire with minimal resources. He wanted to become a summer camp counselor as soon as he was old enough.  

My youngest has done some summer camps as well with Nature Kids, around the Coal Creek Trail. It’s a long trail that travels along the creek through three cities: Louisville, Lafayette, and Erie. They teach the kids about the ecosystem, the plants and animals, and they keep them outside all day. It’s a really nice way to release all of their energy and connect them with the local trail system. He also attended the YMCA Camp Santa Maria in the Mountains, an overnight camp with a lot of fun activities. 

During COVID, Lafayette Nature Kids provided families with small learning cohorts for students, where they were able to balance their online learning through their schools with outdoor activities. My son participated in this program and it made a big difference for him and his mental health during those difficult times. 

Q&A with Brooke Thurau, Conservation Partnership and Network Specialist for The Nature Conservancy in Chicago 

By Kassondra Kloos

The Outdoor Foundation Thrive Outside Initiative is a national network of partners working to create a more inclusive and accessible outdoor experience for all. In this Impact Stories series, we talk to local Thrive Outside leaders to learn more about their community and their vision for the future.  

Chicago has a wealth of outdoor opportunities within—theoretically—easy reach of its urban center. But lack of transportation, a history of discrimination, and manufacturing industries make it hard for many families to get there. The Nature Conservancy, the backbone organization of  Thrive Outside Chicago, is working to connect, galvanize, and fund grassroots organizations throughout the city to meet people where they are. 

We asked Brooke Thurau, who runs the organization’s Volunteer Stewardship Network, what to expect from the city’s Thrive Outside Initiative. 

What are the barriers to outdoor access in the Chicago area? 

Chicago has a history of redlining. Black and brown communities, particularly on the south and west sides, have historically been excluded from outdoor programming. They’ve also taken the brunt of environmental injustices. Industry in these communities has caused serious health problems for children, including asthma. There’s also a lack of accessible green space, and transportation in general is an issue. A lot of people want to visit the forest preserves and parks, but they can’t because they don’t have cars. Additionally, many people don’t feel safe in these spaces. 

How do you get people more comfortable with the outdoors if they don’t feel safe playing outside, in nature? 

It takes time. And a lot of trust-building. One of our key partners in the Chicago Thrive Network helps support and manage the natural areas on the south side. To try to encourage people from the community to participate in restoration workdays, a staff member hung flyers in local businesses. People weren’t showing up, so she started going to community-based health and wellness organizations and meetings. She went to teachers and had a lot of conversations about what the barriers were, then found different ways to engage people and help them be comfortable in the outdoors. So a lot of times, she brought nature to them. The Volunteer Stewardship Network provided funding and she held an outdoor festival at one of the natural areas with games for kids and engagement opportunities for adults in the parking lot area, so it wasn’t inside the natural area. There were groups there that brought rehabilitated animals they could introduce to the kids and their parents. They took a first step, not expecting folks to go into the forest and hike, but starting slowly with small introductions to the forest. 

What goals are you working toward through the Thrive Outside Initiative? 

Our goal is not to build a new network, because the work is already being done. Our goal is to provide capacity to what are often volunteer-run organizations. I’m excited to really be able to provide the support these organizations need, to help them strengthen the work they’re already doing, and to provide much-needed funding. A lot of these organizations aren’t 501(c)(3) organizations, so they can’t be recipients of funding because they don’t have that status. So they rely on community donations and volunteer time. We’re really excited to be able to provide small grants, and maybe even some larger capacity-building grants, tools and supplies, and outdoor gear—the things these organizations lack because they’re so community- and grassroots-based. 

Some organizations don’t feel comfortable writing the grants or are really intimidated by the process, so we have offered to do oral applications. An organization can jump on a Zoom call and answer the questions verbally, and then I’ll type them out and have someone else review those applications so that it’s equitable. This has taught us that we need to make grant applications more accessible. We want people to feel comfortable and to be able to enjoy the outdoors, but there are also barriers in the process. We want to consider why some groups wouldn’t apply, and ensure we’re sharing the information widely so that people aren’t being left out. 

How have you seen the collective impact model benefit the goals you’re working toward? 

We’re working to build capacity and bring organizations together. The Nature Conservancy’s Urban Conservation Program has been working with a lot of grassroots organizations for years, which includes places of worship, community gardens, environmental justice organizations, and more. There’s a huge environmental justice movement in Chicago given the damage to communities from industry. There are stewardship and affinity groups like Out in Nature, which is a group of LGBTQIA+ members getting outdoors together. Some of these groups need, say, binoculars, or birding guides. Through Thrive Outside, we’ll be able to provide these groups with the things they need to enjoy the outdoors. 

We’ve also been able to connect people with varying levels of knowledge. So, a brand-new community garden whose leaders have never done this work before but saw the need in the community can connect with other community gardens that have been around for a long time so they don’t have to start from scratch. 

Can you share an example of another organization that’s working to bring down these barriers? 

There’s an organization that’s part of the Volunteer Stewardship Network, which we’re hoping to engage through the Thrive Outside network. It’s a family-run organization called All Things Through Christ Outreach Ministries. They’re in West Englewood, on the west side of Chicago, and they’re in a food desert. At the time this outreach ministry started, there were no green spaces in the area, and with public transportation being the primary mode of transportation, people were unable to get to and from the nearest grocery store. People resorted to gas stations and liquor stores for snacks, so All Things Through Christ started distributing one bag of essential food and personal hygiene items once a month out of the lower level of their church.  

This monthly distribution has expanded into a full-service community outreach organization, offering residents access to a full-service weekly client choice food pantry and a youth job skills development and mentorship program. The family and its partners realized the health disparities plaguing this community and the lack of access to healthcare and fresh fruits and vegetables, and they began to steward land contiguous to the building site of their future community outreach center. They’ve been growing food and flowers and educating the community about healthy eating and the environment. They also run programs for youth and adults to engage people in growing flowers and vegetables in raised garden beds, so kids get to dig their hands into the dirt and plant seeds and harvest plants that become meals. Over the summer, the kids get to watch things grow slowly. A lot of these children and adults live in rental spaces, such as highrises, that don’t have yards or landscaping, and they don’t really even have grass in their communities, so this is life-changing and brings hope to the community. 

How do you collaborate with other groups and uplift other organizations’ work? 

I like the word “uplift.” I’ve been in the conservation field for 15 years. My graduate research was based on equity in conservation and I did a lot of work in Central America, in Panama. I saw the same thing over and over where large conservation organizations, with good intentions, would go into a community where there’s a valuable resource and kind of go about it all the wrong way. Like, “We’re here, this is what we’re gonna do, and you can partner with us, but this is our plan.” Now, our approach through the Nature Conservancy, especially in our city’s work, is to meet organizations where they are. 

What does that look like? 

We don’t want to reinvent the wheel, and we don’t have a desire to tell these groups what to do, like what the conservation field has done in the past. 

It’s important to go to places of worship, attend environmental justice meetings or events, go to fairs or events in the communities where there are needs and organizations already working, and really just listen. I think that is one of the most important things, just to go into communities and listen and get to know one another and find out what’s really going on. There are a lot of similarities among these communities in Chicago, but there are a lot of differences, too. They’re very unique, with a unique set of barriers and a unique set of solutions. I think the goal is to really learn the needs of each one and build trust. 

Q&A with Akiima Price, Thrive Outside Washington D.C. Director 

By Kassondra Kloos

The Outdoor Foundation’s Thrive Outside Initiative is a national network of partners working to create a more inclusive and accessible outdoor experience for all. In this Impact Stories series, we talk to local Thrive Outside leaders to learn more about their community and their vision for the future.  

Throughout her career, Akiima Price has been working to increase participation in the outdoors—and to change the way we define it. There’s no “right” way to spend time outdoors, she says. Sitting in a park playing Uno with your kids, or painting your nails at a picnic table, or just having a conversation, is better than not spending time in that park at all. 

As the Thrive Outside director for Washington, D.C., Price is building a network of organizations to help children and adults forge meaningful, lasting connections with nature. 

We asked her about her plans for the Thrive Outside Washington, D.C. Community, and how the outdoor industry can better collaborate with groups breaking down barriers in their own communities. 

How do you define the “outdoors?” 

I think it’s dependent on your environment. If you live in a rural area, your outdoors could be trees and grass. If you live in an urban area, your outdoors could be simply not indoors. As an urbanite, when I can choose where to be outdoors, I choose to be near water. Some people don’t have a choice about what their outdoors is, in terms of where they live. Most times, when people say outdoors, you think trees, grass, pleasant—you don’t think scary. But for some people, if you say, “go outdoors,” it’s scary, because they may not live in areas that feel safe. 

It’s important to understand that being active in the “outdoors” doesn’t mean the same thing to everybody. Some feel like if you’re not kayaking or doing traditional athletics or recreation—it doesn’t “count.” We need to shift that. People use parks and outdoor spaces to play cards, to play basketball, to have cookouts. Those experiences count. 

What are some ways you’re addressing safety concerns and helping people feel more comfortable in parks and green spaces? 

We’re doing way more programming, from May all the way through November. We have a skate pavilion, so people often come on their own and skate. We’ve also been doing a monthly late-night skating program. We keep the park open until 10 p.m. and have DJs and concerts and incredibly thoughtful programming—like family portraits at every event, and making homemade bug spray in the summer months. It’s looking a lot better, and people are feeling safer. 

What motivates your interest in working with Thrive Outside and the outdoor industry? 

Oh gosh, it’s so pregnant with possibility. The industry wants to address access, and I’ve got a laundry list of access issues. This Thrive work helps me connect with other people in other cities who have similar challenges, who I can learn from. Everybody has something to contribute and we see ourselves in each other. 

What are some examples of programming you’ve done with Thrive so far? 

My first thing out of the gate was the Thrive Washington, D.C. After School Teen Respite Program. We were on the heels of a youth-fueled gun violence epidemic that summer in Washington, D.C. and realized we weren’t doing much with teens between ages 14 and 19. We wondered how can we use Anacostia Park to keep kids safe and provide rest or relief during out of school time hours when they were most vulnerable. We realized early on we would need to provide transportation, food, and a stipend, and make this all about recreation not so much education. This needed to be an opportunity for them to just be kids.  

So we recruited 30 stressed youth to participate in a 6-week after-school program in our park. We gave everyone a time card, and asked them to fill out four 30-minute time slots with whatever they wanted. At least one had to be the “Me Time” station where we worked with an organization that did group therapy with kids, and they loved it. Other activities included riding a bike, skating, and playing basketball. For every activity they completed, they got $5—so $20 per day, every day after school, for six weeks. It was so nice just seeing them giggle and chase each other. These are older teens who are too cool for school, but ultimately, it was amazing. 

How have the outdoors been important in your own life? 

I grew up in the 70s in an area with a lot of urban development going on. My dad grew up in the country and my mom grew up on a farm, so they exposed me to camping and fishing and the outdoors when I was younger. When I was old enough to play outside, I was fascinated by caterpillars, and even more fascinated when I learned what they turn into. I was always fascinated and connected and loved nature, animals, and water. By the time I was old enough to have a car, I sought out camping experiences and the ocean. The ocean is my therapist. During all the coverage of George Floyd, oh my God, it was so heavy. It impacted my work, where so many people wanted to have deep conversations about things I had been saying all along. I was losing it, and I just remember going out to the eastern shore. I would drive across the Bay Bridge and just feel like a whole new person. 

What are your goals for the next few years with Thrive Outside? 

I’m setting the groundwork for creating networks to put existing groups in contact with one another. Imagine a room where we’ve got existing environmental groups together, and then we bring in social services, human services, and non-traditional, justice-focused partners. That’s phase one—establishing the room and making sure people have everything they need so they don’t leave that room while I go out and get other groups involved. Once we’ve got diversity in that room, we can do an assessment so everyone can say, “Hey, I do this well, and here’s where I need support.” 

What kinds of support could brands offer to organizations like those you work with to make a meaningful impact? 

Groups are often used to giving money, but sometimes giving gear can be even more useful. A coat manufacturer, for example, could outfit an elementary school in a low-income area so the kids can have recess outside during the winter. Sometimes parks really just need chairs, or hammocks. Not a lot of people get to lay in a hammock in their lifetime. It seems really simple, but if more parks had freestanding hammocks and people could experience them, my goodness, that’s my dream. 

I had this master list of $14,000 worth of gear and it included things like kayaks and really nice binoculars. If you’ve never experienced a really nice pair of binoculars, you’re missing out. And that’s another reason for the industry to get involved in this way—people spend money on what matters to them, including low-income people. Right now it just looks like a bunch of rich people who make cool stuff because they like to be outside, but a lot of this stuff is actually very practical, and just needs to be more inclusive.