A Washington Town Hall on Trade for Outdoor Companies

When: Wednesday, May 5

OIA Director of Government Affairs Rich Harper will lead a discussion with OIA’s outside trade counsels, Ron Sorini and Andrew Samet, on the wide range of issues that impact global supply chains of critical importance to outdoor companies. Sorini, Samet & Associates has represented OIA for over 15 years, helping our membership navigate a myriad of issues, from punitive tariffs on products sourced from China to securing duty-free treatment for travel goods in the Generalized System of Preferences (GSP).

These are among the topics that Rich, Ron and Andrew will discuss:

  • China tariffs: how long they might continue and prospects for a new exclusion process
  • What the focus in Washington on forced labor means for the industry
  • Implications of the Biden administration’s Build Back Better plan for the industry
  • Shipping challenges for outdoor companies
  • The prospects for new tariffs or free trade stemming from the Section 301 investigations with Vietnam
  • The future of critical trade programs such as GSP and miscellaneous tariff bills (MTBs)
  • Your questions

Webinar: ​​​​​​2021 E-Commerce Growth in China for the North American Outdoor Industry

Speakers: Joseph Cooke, President and Co-founder of WPIC Marketing + Technologies; Todd Embley, Host and Executive Producer of The Negotiation podcast

Is growing your brand in the world’s largest online market on your organization’s trajectory for the next year? As the world emerges from the COVID pandemic, do you see opportunity for market growth across Greater China in the next year?

Join WPIC, a leading APAC e-commerce consultancy, for an exclusive webinar, discussing how outdoor industry brands from across North America can succeed in the Chinese market in 2021.

Whether your organization is in the market, is actively looking to launch in China in 2021 or is interested in learning more about the mechanics of a market entry, this webinar will feature insights across a variety of topics, including the following:

  • What sort of growth the outdoor industry can expect in 2021 and beyond
  • Which tactics drive growth in the market today
  • What are the first steps to successfully enter the market and what sort of results can a brand expect in its first year?
  • How will the 2022 Beijing Winter Olympics affect consumer behavior?
  • How can North American brands solve challenges around logistics and capital expatriation?
  • What sort of data can be leveraged to drive decisions?

Webinar: 2021 Threats to the West and the Best Policies to Address Them

Speakers: Dave Metz, Partner and President, FM3 Research
Lori Weigel, Principal, New Bridge Strategy

The 11th annual Conservation in the West survey sponsored by Colorado College’s State of the Rockies Project is the most comprehensive view of Western-state voters’ attitudes about conservation issues and challenges. In years past, the survey has focused on issues such as state control of public lands, water rights and wildfire. The 2021 survey has a heavy focus on climate change and how lands and waters can affect that crisis. Our panel of pollsters will highlight findings from this year’s report, key distinctions among different racial/ethnic sub-groups within this region and how current or future federal and state policies can address conservation issues.

CLIMATE ACTION: MAKE BETTER. A BEHIND-THE-SCENES LOOK AT HOW CLIMATE ACTION CORPS COMPANIES ARE REDUCING SUPPLY CHAIN EMISSIONS

Presenters: Theresa Conn, Global Distribution and Sustainability Manager, NEMO; Rachel Lincoln, Director of Sustainability & Product Ops, prAna; Joleen Ong, Sustainable Manufacturing Manager, Columbia Sportswear Co; Steve Richardson, Brand Solutions, Archroma US Inc; Jenn Swain, Director of Global Sustainability Burton; Michael Sadowski Advisor to the Climate Action Corps

Description: If you’re not already down the path of reducing your carbon footprint, let us help you get a jump start. From recycled content to renewable energy, join this session to gain inspiration and practical know-how to drive down carbon emissions where it matters most – your supply chain. Find out what collaborative projects and new resources the Climate Action Corps has in store for 2021.

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PROSPECTS FOR CLIMATE SOLUTIONS IN THE 117TH CONGRESS: A CONVERSATION WITH SENATOR SHELDON WHITEHOUSE

Presenters: Amy Horton, Outdoor Industry Association; Senator Sheldon Whitehouse, (D-RI)

Description: Climate change threatens the outdoor experience that our industry depends on. While our businesses invest in ambitious carbon reduction and removals in our operations and supply chains, we must also step up to advocate, engage our consumers and enable broader system change through effective policy at all levels of government. Recent legislative and administrative action brings hope, but narrower margins in both the House and Senate impart cautious optimism. In this session, long-time climate champion Senator Sheldon Whitehouse reveals his optimism for what can get done this Congress and why now is a critical time for outdoor businesses to show up. This discussion will both inspire and provide practical insight on what federal legislative action is possible, what it will take and how the outdoor business voice can play a key role.

  • Welcome, intros and summary of outdoor industry climate policy priorities, Amy Horton, Outdoor Industry Association
  • Long-time climate champion Senator Sheldon Whitehouse shares his prospects and strategies for climate policy progress and suggestions for how the outdoor business community can be a helpful partner.
  • Q&A from OIA members and partners

A NEW BEGINNING? OPPORTUNITIES AND CHALLENGES FOR OUTDOOR PRODUCTS AND GLOBAL SUPPLY CHAINS IN 2021A NEW BEGINNING? OPPORTUNITIES AND CHALLENGES FOR OUTDOOR PRODUCTS AND GLOBAL SUPPLY CHAINS IN 2021

Moderator: Rich Harper; Outdoor Industry Association

Presenters: Sara Bowersox, Senior Manager of Global Trade Compliance, OIATAC Vice Chair, Keen; Ben Christensen, VP of Operations, OIATAC Chair, Simms Fishing Products; Brent Meriam, COO, NEMO Equipment; Loren VandenBerghe, Director Global Logistics, REI; Emily Vedaa, Senior Manager, Global Customs & Trade, Columbia Sportswear

Description: Over the past few years, outdoor companies, from importers to domestic manufacturers alike, have had to deal with a series of threats to their supply chains, from steel and aluminum tariffs and the US-China trade war, to the covid-19 pandemic and the uncertainty of what may come next. With a new administration and Congress, outdoor companies look to turn the corner and take advantage of a surge in interest in outdoor recreation by doing what they do best: develop and bring to market innovative outdoor apparel, footwear and equipment to enhance the outdoor experience. Join us for an informative discussion with representatives from several outdoor companies on how they have dealt with multiple disruptions to their businesses and supply chains and where they see opportunities for growth in 2021 and beyond.

CLIMATE ACTION: RUN CLEANER. RENEWABLE ENERGY 101: SOURCING 100 PERCENT RENEWABLE IS EASIER THAN YOU THINK

Presenters: Bret Estep, Tenaska Renewable Energy Advisory Services; Michael Sadowski, Advisor to OIA; Sue Long, Sustainability Initiative Manger, REI

Description: Green Tariffs. REC. PPA. What does it all mean? If your company wants to source renewable energy in the United States but finds the landscape of acronyms and complex terminology dizzying, join this 101 session and let us cut through the clutter to bring you the need-to-know basics.

An Interior Secretary the American People Deserve

Outdoor recreation is a cornerstone of American life that relies on the health and wellbeing of the environment. Widespread access to public lands and waters is critical to maintaining and expanding the many benefits of outdoor recreation. As more and more Americans find refuge outdoors during the COVID-19 pandemic, recreation can be a big piece of the economic recovery puzzle.

Americans of all ages and the outdoor industry keenly understand this – as does President Biden’s nominee for Secretary of the Interior, Debra Haaland. With her stellar track record on public lands and waters, climate change, and environmental justice, the Senate would do well to swiftly confirm her nomination.

Secretary-designate Haaland will marry outdoor policy with this potential for economic growth. Throughout her career and during her time in Congress, she has demonstrated a sharp understanding of the impact of the $788 billion outdoor recreation economy and the benefit it has to communities. She led the charge on the Simplifying Outdoor Access for Recreation (SOAR) Act, a bill to cut bureaucratic red tape that prevents Americans from accessing outdoor spaces. She also supported the historic and broadly bipartisan Great American Outdoors Act (GAOA) last session, which provided much-needed funding for public lands and waters. In talking about this bill, she highlighted the close connection between environmental policy and economic recovery, saying “spending time outdoors…creates jobs in the outdoor recreation and restoration economies, but without proper federal funding, the parks, rodeo grounds, and National Parks…are vulnerable, as are the jobs that go along with them.”

In addition to increasing access to public spaces, the conservation and protection of the outdoors is of critical importance. 30×30 – the goal of conserving 30 percent of our lands and oceans by 2030 – is a top policy priority for the outdoor industry and for Haaland, too. As an industry that works closely with the Department of the Interior, it’s encouraging to see that she understands the massive opportunity to fight climate change and protect access, all while conserving public lands and waters. The outdoor industry will gladly work with her agency to develop a cohesive public and private sector action plan.

Addressing climate change is also a top priority for the entire outdoor industry. Businesses that operate in outdoor recreation have been feeling the impact of climate change for years and intimately understand the need for an aggressive, coordinated effort to address the crisis. With Deb Haaland at the helm of Interior, we believe progress can be made while leveraging the outdoor recreation economy as one part of the solution to support the traditional energy communities that will be affected by these changes. In her time in the House of Representatives, she cosponsored the Ocean Based Climate Solutions Act and introduced the Climate Stewardship Act, both of which worked to mitigate climate change by promoting natural climate solutions to keep the planet healthy. She also promised to “continue to push for natural climate solutions” going forward.

To effectively address the growing threat from climate change and protect the environment, we need everyone from Democrats and Republicans in Congress to Fortune 500 companies to park rangers to work together. Secretary-designate Haaland has a history of working across the aisle – she’s gotten more Republicans to sign on to her bills than any other Democrat in the House of Representatives. Her proven willingness to work in a bipartisan manner will be a boon for the outdoors, which after all are enjoyed by Americans from all backgrounds and walks of life.

The American people deserve an Interior Secretary that will fight for all of us. From conservation to economic recovery to climate change, Deb Haaland understands the broad impacts of decisions made by the Department of the Interior. For the good of the environment, the economy, and the people, the Senate should quickly vote to confirm her so she can get to work.

Thrive Outside Profile Series: Courtney Baltiyskyy

Q&A: Courtney Baltiyskyy, Policy Analyst for the YMCA of San Diego County

Courtney Baltiyskyy, a policy analyst for the YMCA of San Diego County, knows first-hand how the outdoors can immediately change a child’s mood and provide a way forward. Thanks to the Thrive Outside initiative, the YMCA and quite a few other local organizations are working together to make outdoor experiences not a “nice to have” thing in San Diego, but an essential part of every family’s experience. We asked her how the programming is going and what she hopes it achieves.

Tell us a bit about the Thrive Outside initiative in San Diego.

When the Outdoor Foundation put out the RFP for Thrive Outside grants, that brought all of us to the table to figure out how we can speak the same language and work in the same direction to leverage our collective impact. Along with The San Diego Foundation, which is the backbone organization for our Thrive Outside initiative, we’re also working with U.S Fish & Wildlife Service, the County of San Diego Parks & Recreation Department, the Nonprofit Institute at USD, Parks California, and Outdoor Outreach. We want to increase volunteers, advocacy, the number of individuals who have repeat, meaningful experiences in the outdoors, and programming around trauma response and solutions to adverse childhood experiences.

What does your community need most?

There’s a lot of fear and uncertainty here around water. We see a lot of parents who don’t know how to swim, so they’re afraid for their children to be near the water. But with increased resources and system changes, we can help mitigate that fear, provide access to swim lessons through scholarships at the YMCA so that teachers and parents are more comfortable taking their kids to the beach, and just generally offer water safety awareness so that families know when it’s safe to go to the ocean.

We’ve also been able to address justice, equity, diversity and inclusion in access to the outdoors. Outdoor Outreach, for example, one of the organizations that has benefited from Thrive Outside funding has been working with youth ages 15 to 24 who are leading these conversations. They’re discussing their experiences and helping in the decision-making process as we explore new programming and outdoor outreach, and they’re compensated for their time or given access to scholarships. One of the things they’re asking for is more resources around mental and emotional health. They’ve seen their friends and peers take their lives far too often and far more frequently than we’ve ever seen. They’re also asking to help make systematic change to keep our environment as pristine as when their grandparents saw it years ago.

How have you seen outdoor experiences influence kids you work with?

I’ve seen such a transformation in kids. I’ve worked with kids who had ADHD and were on the autism spectrum, and getting into the outdoors, even if it was just on their school campus, opened them up to such a different sensory experience and really set them up for success. My drive for the Thrive Outside initiative and the partnerships we have is really to make sure that all youth have an opportunity to do that. In the current landscape, there are just too many who disproportionately don’t have the opportunity to experience the outdoors. I spent a few years in the Peace Corps, teaching in Ukraine, and I would also use the outdoors there as a tool to take a break from the classroom during the warmer months. Ukrainian school days are extremely long and rigorous—7 or 8 hours of instruction, plus tutoring—and taking a break outdoors was a great way to unlock learning.

How have the outdoors influenced you personally?

I spent a lot of time in the outdoors through Girl Scouts more than any other agency. My mom was our leader, and I had the same group of friends in Girl Scouts from Daisies all the way until we were seniors in high school. We went on regular camping trips or ski and snowboard trips, and even as adults, with our own families, we’re all still very close. I went to Girl Scout resident camp in the summers and that helped me get out of my comfort zone and try new things. It has inspired me to make sure that my own kids have those experiences and have really mindful moments in the outdoors, as well as to think about how we can be stewards of the environment in a really intentional way.

What’s your vision for the ultimate outdoor access for kids growing up today?

When we consider the broad spectrum of where youth and families are already engaging, I would hope that the outdoors is a component of each of those touch points. So if a family is going through counseling services, the outdoors is a touch point. If you’re going to school, the outdoors is a regular touch point. When people are going to community-based organizations for out-of-school programming, the outdoors should be a huge touch point. I would want to see outdoor experiences intentionally being a part of each experience that a youth or a family has, so that it’s seamlessly integrated into their identity development.

Thrive Outside Profile Series: Kristen Ragain

Q&A: Kristen Ragain, manager of philanthropy and community partnerships for REI Co-op

REI Co-op has donated $1 million to the Thrive Outside initiative in hopes of helping kids in urban centers around the U.S. have repeating outdoor experiences in slices of nature close to home. As manager of REI Co-op’s philanthropy and community partnerships programs, Kristen Ragain works to support programming that ensures that every person can benefit from time outdoors. We asked her why it’s so important to support this, and how she thinks the average American’s outdoor experience could change once life begins to return to normal.

Why is it important to REI to support Thrive Outside?
As one of the leaders in the outdoor industry, we knew it was important for REI to support this effort from the very beginning. The average American spends 95 percent of their life inside and this contributes to so many different challenges our society faces. At the co-op, we want to help reverse this trend. Connecting youth and families to the outdoors is one critical way to help do that. The 2019 Outdoor Participation Report shows people are connecting to the outdoors less and less [Editor’s note: Americans took one billion fewer outdoor outings in 2018 compared to 2008] so we appreciated that Thrive Outside supported the idea of repeating and reinforcing outdoor experiences. Having a progression plan in place and a sense of reinforcement allows for a community to grow and connect. It will be really exciting for all of us in the outdoor industry, and others, to start seeing the results of Thrive Outside so we can all learn from it and use that information for our philanthropic and community engagement work.

What are your hopes for what some of those outcomes may be?
My hope is that participants in the program see the outdoors as a daily/regular part of their lives and spend time in close to home nature which can improve overall health and wellbeing.

During the Covid-19 crisis we are seeing that more people than ever before are seeking refuge,solace and wellbeing in close-to-home nature. Hiking and biking on local trails and parks, paddling, and walks in natural areas have been supportive and healing for many. the Outdoor Foundation, with Thrive Outside, and also the broader industry, has a huge opportunity here to come through COVID and help people reimagine that daily connection to the outdoors and how important it is for our health and wellbeing both as individuals and as a collective community and society.

Do you think we might see a bigger shift toward those close-to-home spaces?
I think we’re going to be seeing people looking to recreate in nearby outdoor places, especially in the next 18 months or so. Maybe someone who was really into backcountry trips is now taking up local trail running, or maybe someone who used to do a lot of indoor yoga and fitness is now doing those things outdoors. I think across the board there are going to be more people spending time in local parks, trails, and waterways. It’s an interesting time for the organizations that are stewarding these places, because they’re seeing an increase in participation and usage, and obviously a decrease in funding. Outdoor places need to be maintained and experiences for connecting youth outdoors need to be cultivated and supported. Hopefully, this is an opportunity to raise awareness that we can’t take these things for granted and we need to increase support for the organizations that are doing what they can to create equitable access to the outdoors for all people.

What do you think, an equitable outdoors looks like?
It is important to work towards the Trust for Public Lands’s goal that everyone should be within a 10-minute walk to a great place to get outside. But, many also know that just because access to the outdoors is available, not everyone feels safe in the outdoors or a sense of belonging in nature. This is a significant barrier. So, equitable access to the outdoors needs to be about ensuring access and working towards a reality where everyone can feel safe being themselves and find their place in the outdoors.

What drives your passion for this work?
As a child, I grew up in the Pacific Northwest, assuming that everyone was able to experience the outdoors as my family did through hiking, camping, climbing, biking, etc. As I grew up, I realized this was not the case and was inspired to work for environmental nonprofits and, now, REI, which works to connect all people to the outdoors. The outdoors is good for us. What could our planet be like if nearby access to nature and the outdoors was a basic human right for all? This idea, this question, is what gets me out of bed every day ready to support, advocate and work for equitable access to the outdoors no matter one’s race, orientation or economics.