Crazy Creek expands water line, launches the Paddle Chair XL

Red Lodge, Mont. (June 17, 2026) Crazy Creek Products, the originators of the legless camp chair and trusted innovators in outdoor seating, announces the launch of its newest product: the Paddle Chair XL, a self-inflating, waterproof lounge chair designed specifically for paddle sports and water-based adventures. This chair adds to the existing Paddle Chair series, now offered in an extended lounge version, which brings even more comfort and versatility to the water.

“The Paddle Chair is for people who take their time on the water seriously,” said Greg Henry, Senior Director of Operations at Crazy Creek. “Whether you’re in a kayak, on a paddleboard, or posted up at the water’s edge, it brings the same go-anywhere durability Crazy Creek is known for. The Paddle Chair XL is a perfect example of comfort that travels with you, where you choose to take a seat.”

Lying flat, the Paddle Chair XL measures 48 X 16 x 1″ thick. However, when ready for chair mode, just double the bottom cushion, and the seat measures 16 x 16 x 2” thick.

Designed for ultimate versatility, the Paddle Chair is ideal for use on rafts, paddle boards, and kayaks. With its self-inflating design, users can let air in or out to customize their comfort on the go. The waterproof construction ensures durability on wet surfaces, while integrated drain holes in the bend prevent puddling, keeping you dry and supported no matter where the journey takes you.

True to Crazy Creek’s commitment to rugged performance, the Paddle Chair XL features carbon-reinforced fiberglass support stays. Its high tenacity nylon hinge system adds long-lasting flexibility and resilience, both in and out of the boat. Built with extra-durable TPU-coated 600D ripstop polyester, the chair is designed to withstand the wear and tear of demanding environments, from riverbanks to rocky shorelines.

Despite its strength, the Paddle Chair remains highly portable. It folds compactly for easy storage, features carry handles for effortless transport, and can even be unbuckled and laid flat to accommodate two people—perfect for relaxing after a long paddle or enjoying a waterside picnic.

The Paddle Chair XL retails for $139.95 and is available now at www.crazycreek.com and at retailers starting summer 2026.

For more information about Crazy Creek and its range of outdoor seating, please visit crazycreek.com.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek was born in the backcountry and built for people who spend real time on rough ground. For more than three decades, Crazy Creek has equipped people to “Take a Seat”—whether deep in the wilderness or close to home—providing dependable support wherever the ground works against them. Learn more at crazycreek.com.

Therm-a-Rest® expands Boost sleeping bag line with new synthetic option

RENO, NV (June 17, 2026)Therm-a-Rest®, maker of high-quality, innovative gear designed for comfort and performance, is expanding its award-winning Boost™ sleep system collection for Spring 2027 with the introduction of the new Boost SN™ 32F/0C synthetic sleeping bag. The brand will also introduce a refreshed Spruce colorway for its popular Boost 650™ down sleeping bag.

Developed in response to growing demand for a synthetic alternative to the original Boost 650, the new Boost SN 32F/0C delivers the series’ signature spacious comfort and adaptable warmth with 85% recycled polyester insulation. Featuring Therm-a-Rest’s expandable WarmZip™ technology, the Boost SN creates a roomier sleep experience without sacrificing packability or trail-ready performance. It will be available in a Midnight colorway.

Additional comfort-focused features include insulated arm holes, an interior slip pocket, and a durable recycled nylon shell fabric. The Boost SN will be available in Regular (MSRP: $219.95 USD, $299.95 CAN), Regular Wide (MSRP: $239.95 USD, $329.95 CAN), Long (MSRP: $259.95 USD, $349.95 CAN), and Long Wide (MSRP: $279.95 USD, $369.95 CAN) sizes.

“When Boost 650 launched in 2025, Therm-a-Rest set a new standard for spacious comfort and versatility in down sleeping bags,” said Chris Davis, Therm-a-Rest Product Line Manager. “We quickly heard strong demand from campers and backpackers looking for those same benefits in a synthetic option, particularly for wetter climates and variable conditions. Boost SN builds on the success of the original design by pairing our expandable WarmZip system with recycled hollow-fiber insulation in a surprisingly packable and affordable package, helping more people stay comfortable and sleep better outdoors regardless of the forecast.”

The original Boost 650 returns for Spring 2027 in a new Spruce colorway while retaining the same comfort-first design and performance features that helped establish the series.

Together, the additions to the Boost collection reflect Therm-a-Rest’s ongoing commitment to creating more adaptable, comfortable, and environmentally conscious sleep systems for campers and backpackers.

The new Boost SN and updated Boost 650 will be available at www.thermarest.com and select retailers beginning in January 2027.

About Therm-a-Rest®

Since 1971, Therm-a-Rest® has been dedicated to providing outdoor enthusiasts with high-quality, innovative gear designed for comfort and performance. From sleeping pads to sleeping bags and camp furniture, Therm-a-Rest products are engineered to enhance outdoor experiences and help adventurers get the best night’s sleep possible. For more information, visit www.thermarest.com.

About Cascade Designs, Inc.®

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR®), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

Access Fund calls on climbers to weigh in on climbing management proposals for federal lands

Boulder, Colo. (June 17, 2026) — Access Fund, the national advocacy organization for sustainable access and conservation of climbing landscapes, is calling on climbers to speak up in response to newly released climbing management guidance from the U.S. Department of the Interior and U.S. Department of Agriculture. The guidance—issued by the National Park Service (NPS), Bureau of Land Management (BLM), U.S. Fish and Wildlife Service (FWS), and U.S. Forest Service (USFS)—stands to shape how America’s climbing is managed for decades to come.

The climbing management guidance is required under the Protecting America’s Rock Climbing (PARC) Act, a bipartisan law passed in 2025 as part of the EXPLORE Act. The PARC Act directs federal agencies to recognize climbing activities, including the placement and maintenance of fixed anchors, as an appropriate use on federally designated Wilderness. It also allows climbing routes established before January 4, 2025, to be used and maintained in perpetuity—ensuring historic climbing areas like El Capitan in Yosemite National Park, the Diamond in Rocky Mountain National Park, the Cirque of the Towers in the Wind River Range, and Rainbow Wall at Red Rock Canyon National Conservation Area remain accessible.

Before the guidance is finalized, NPS, BLM and FWS are required to accept public comments for 60-days, which opened June 15th. The USFS guidance is open to public comments for 30-days, starting June 18th. To ensure the final guidance keeps America’s climbing areas open, protects historic climbing areas, and retains the integrity of Wilderness areas, climbing and outdoor communities need to come together to show strong and unified support. We’re asking climbers to learn more, and submit comments using our easy letter-writing tool at accessfund.org/take-action.

The draft policies align with the PARC Act and previous federal policies that allow standard climbing safety practices while protecting wilderness character. The NPS, BLM, and FWS draft policies address only Wilderness climbing management, while the USFS draft policy applies to both Wilderness and non-Wilderness climbing areas—roughly 30% of America’s climbing. The four draft policies share the determination that fixed anchors are allowable in Wilderness, but differ in technical elements. The draft guidance is an important course correction from the 2023 NPS and USFS proposals that would have restricted climbing access, created safety risks, erased historic climbing routes, and imposed costly management burdens.

Access Fund supports the draft policies; however, it is recommending several essential technical revisions and clarifications, including consistent fixed-anchor definitions, and practical new climbing route management and fixed anchor maintenance.

“America’s public lands offer a wide range of exceptional climbing experiences. When climbing in Wilderness areas, climbers need to exercise restraint and low-impact practices to maintain the character of the land, and ensure that future generations have the opportunity to experience these wild spaces.” said Heather Thorne, Executive Director of Access Fund. “The draft climbing management guidance can be improved, but the spirit of the policies protects America’s climbing legacy, and the spirit of adventure.”

Climbing and outdoor brands that supported the PARC Act through its legislative journey are joining Access Fund in encouraging public comments. Companies like Black Diamond are helping spread the word to their communities about why this moment matters for the future of America’s climbing.

“At Black Diamond, our equipment helps climbers push farther, explore deeper, and experience the full spectrum of climbing opportunities on America’s public lands.” said Jess Powell, Advocacy & Sustainability Manager at Black Diamond Equipment. “We’re pleased to see an approach to climbing management that helps protect access to climbing adventures while supporting the stewardship of the landscapes that make them possible.”

How to get involved

Climbers are encouraged to learn more and submit comments at accessfund.org/take-action.

About Access Fund

Access Fund is the national advocacy organization that leads and inspires the climbing community toward sustainable access and conservation of the climbing environment. Access Fund represents more than 8 million climbers nationwide in its work to protect and conserve the land, fight for sustainable access, and build a community of inspired advocates. Access Fund staff have more than 100 years of public policy and advocacy experience and have permanently protected nearly 4 million acres of public land across the country, establishing climbers as a powerful voice in the fight to protect public lands. For more information, visit accessfund.org.

Snow Peak and Jacobsen Salt Co. Announce Limited Edition Seasonally Inspired Finishing Salts

PORTLAND, OR (June 16, 2026) Snow Peak, the renowned Japanese outdoor lifestyle brand, and Oregon-based Jacobsen Salt Co, America’s leading salt and premium pantry staple maker, today announced the debut of limited-edition finishing salts available in three separate drops over the remainder of 2026. Inspired by seasonality and rooted in craftsmanship, Snow Peak and Jacobsen Salt Co. collaborated to create three original flavor profiles that reflect Oregon’s coastal waters alongside rich Japanese culinary inspirations.

Imagined by two brands steeped in craft and influenced by nature and its seasons, these finishing salts celebrate the art of intention. This collaborative collection launches on June 18th with Sansho (MSRP: $18), a blend of hand-harvested pure flake sea salt from the pristine waters of Netarts Bay on the Oregon Coast, and a citrusy, aromatic Japanese pepper that balances a tingly heat with a bright finish. Additional seasonal flavors will be released throughout the year.

“Collaborating with Jacobsen Salt Co. was an instinctive choice for Snow Peak. Our brands share a simple, profound belief: that life is best experienced when we slow down to enjoy time together. Their process is rooted in the purity of natural sources, and their flavors are guided by the rhythm of the seasons,” said Snow Peak USA COO Noah Reis. “Together, we’ve created a culinary extension of both the Snow Peak and Jacobsen Salt Co. lifestyles – one that encourages people to gather outdoors and connect deeply over exceptional food.”

“We have always believed that the best food starts with a reverence for the source and, whether designing outdoor gear or cultivating community, Snow Peak shares that ethos. This collaboration is a true meeting of the minds,” said Gabe Jacobsen, CEO of Jacobsen Salt Co. “We’ve combined the pure, elemental texture of our Oregon Coast sea salt with storied, offering our customers a completely unique seasoning experience. We’re thrilled to partner with a brand that values the intersection of flavor, narrative, and gathering just as much as we do.”

In addition, Snow Peak’s Portland-based restaurant Takibi will curate a seasonal dish and cocktail featuring each limited-edition finishing salt. In June, Takibi will offer Aftersun, a new cocktail with tequila blanco, chareau, pineapple, lime, house sansho tincture, fire bitters, and Jacobsen Salt Co.’s Sansho Salt rim. The seasonal dish at Takibi is a Big Eye tuna carpaccio. Simultaneously, Jacobsen Salt Co. will share a companion recipe, allowing outdoor cooks and home chefs to recreate the seasonal flavor profile on their own adventures.

The Snow Peak x Jacobsen Salt Co. collaboration will be available for purchase online at Snowpeak.com and Jacobsensalt.com, and at Snow Peak retail locations, as well as Jacobsen Salt Co.’s Netarts Bay Gift Shop

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Snow Peak Media Contact: Hazel Rogerson | hazel@jamcollective.net

About Snow Peak

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature.

Focused on bringing people together, Snow Peak operates immersive retail locations in Portland, Seattle and Brooklyn, and offers hospitality experiences through its restaurant Takibi, and campground, the Long Beach Campfield. More at snowpeak.com.

About Jacobsen Salt Co.

Jacobsen Salt Co. creates salt and premium pantry staples that transform the way people cook and experience food. Founded in 2011, Jacobsen Salt Co. harvests salt from the cold, pristine waters of Netarts Bay on the Oregon Coast to create a bright, briny, and crunchy salt that is a reflection of this bay and our attentive salt-making process. Grounded in craftsmanship and community, our mission is to provide the finest elemental cooking ingredients and kitchen staples that inspire people to cook, eat, and live well. Beyond our wide variety of pure and infused sea salts, we offer salted caramels, seasonings and spice blends, gift sets, and other pantry staples. We also source and produce the

finest single-origin raw honey for both home and professional kitchens.

MSR® introduces new coffee accessories for spring 2027

RENO, NV (June 16, 2026) Mountain Safety Research® (MSR®), a global leader in high-performance outdoor equipment, announces two new coffee accessories for spring 2027: the Titan™ Pour Over, designed as a premium option for the weight-conscious backpacker, and the French Press, for the coffee-loving System Stove owner.

The ultralight Titan™ Pour Over (MSRP: $49.95 USD, $59.95 CAN) weighs just 1.73 oz, is easy to assemble, plastic-free, and ultracompact, making it a premium addition to MSR’s titanium cookware lineup. It is designed to offer a high-quality coffee experience outside, even when weight and packability are top priorities. To use, simply connect its three identical sides that fit perfectly together for quick, easy assembly. Sit it securely on top of your preferred coffee mug (fits a range of cup sizes) and use with a #3 V60 conical filter. When not in use, the Pour Over lies completely flat for easy storage.

The French Press comes in a 1.0L (MSRP: $34.95 USD, $44.95 CAN) and 1.8L version (MSRP: $39.95 USD, $49.95 CAN), designed to be a plastic-free option for the coffee-loving System Stove owner, compatible with the WindBurner Personal and Duo and the Switch Stove pots. Its new aluminum and stainless steel design eliminates microplastics, and its simple design allows for easy cleaning and storage. The 1.0L weighs just 1.7 oz and the 1.8L weighs 2.1 oz.

“The Titan Pour Over is the lightest weight solution for real coffee in the backcountry. Perfect for the coffee-loving, gram-counting backpacker,” said Nate Kuder, Director of Product Management. “To complement our Switch and WindBurner stoves, our new French Press offers plastic-free coffee production integrated into its 1L and 1.8L system pots. When finished, the press packs up neatly and stores alongside the fuel bottle and stove inside the pot. A perfect solution for fresh coffee in the backcountry.”

Both of these cookware products will be available starting January 2027. For more information about MSR and its full collection of cookware, please visit msrgear.com.

About Mountain Safety Research®

MSR® has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR® product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR® products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

About Cascade Designs, Inc.®

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR®), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

MSR introduces the FreeLite™ Stash Tent for spring 2027

RENO, NV (June 15, 2026) Mountain Safety Research® (MSR®), a global leader in high-performance outdoor equipment, announces the launch of the FreeLite™ Stash tent for spring 2027. The updated FreeLite™ sets a new standard in its class, delivering an unmatched combination of packability, weight, comfort, performance, and value. MSR is also breaking new ground by bringing a compact pole set — previously seen on MSR’s bikepacking-specific tents— to a wider outdoor audience, making premium packability more accessible than ever.

Backed by MSR’s trusted reputation for quality and performance, the FreeLite™ Stash provides true livable space thanks to its rectangular footprint, added shoulder space, a gear loft, and clothes lines. It is constructed with recycled materials and features a compact (shorter) pole set for greater convenience and packability, fitting on a bike frame, kayak hull, moto pannier, or backpack.

We’ve heard from the outdoor community that it’s not only bike packers who are dealing with limited pack space,” said Miles Hubbard, MSR Tents Product Line Manager. “The FreeLite™ Stash delivers an ultra-compact packed design for all users while still keeping weight low, optimizing livability, and improving storm protection.”

The FreeLite™ Stash also introduces all-new BeyondLite DAC aluminum poles, a totally new pole set with increased wall thickness, diameter and ferrule lengths, which are optimized for shorter, packable pole sections. Made with 15D nylon ripstop fabric, the new Stash also has added rainfly coverage and greater breathability.

The new MSR Freelite™ Stash will come in an Olive Night color and in three size options:

  • MSR Freelite™ Stash 1-person (MSRP: $439.95 USD, $559.95 CAN) – Min. Weight: 1 lbs. 14 oz.
  • MSR Freelite™ Stash 2-person (MSRP: $499.95 USD, $599.95 CAN) – Weight: 2 lbs. 6 oz.
  • MSR Freelite™ Stash 3-person (MSRP: $569.95 USD, $699.95 CAN) – Weight: 2 lbs 13 oz.

The MSR Freelite™ Stash tent series will be available at select retailers and on the MSR website starting January 2027. For more information about MSR and its full collection of tents and products, please visit msrgear.com.

About Mountain Safety Research®

MSR has been engineering standard-setting high-performance outdoor equipment since 1969. A commitment to quality manufacturing and innovation ensures customers are outfitted with the finest, most reliable gear available for outdoor adventures. MSR® product lines include: stoves, fuel, cookware, water treatment and hydration systems, shelters, snowshoes, snow tools, and backcountry poles. The majority of MSR® products are made in the company’s Reno, U.S.A. and Cork, Ireland manufacturing facilities. For more information, visit www.msrgear.com.

About Cascade Designs, Inc.®

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR®), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com.

 

Therm-a-Rest launches new NeoAir® TrailMix sleeping pad, expands NeoLoft series for spring 2027

RENO, NV (June 15, 2026) – For spring 2027, Therm-a-Rest®, a manufacturer of premium outdoor sleep gear, continues its mission of helping outdoor sleepers rest better outdoors with the introduction of the all-new NeoAir® TrailMix™ sleeping pad and the expansion of the award-winning NeoLoft™ lineup with a new XXL size.

Designed for campers and backpackers seeking exceptional comfort without sacrificing packability, both additions reflect Therm-a-Rest’s ongoing commitment to creating more livable sleep systems for every kind of outdoor experience.

The NeoAir TrailMix is a lightweight, rectangular sleeping pad designed to deliver an approachable balance of comfort, warmth, durability, and value. Built with a plush 3-inch profile, soft stretch-knit fabric, and a versatile 4.5 R-value, the NeoAir TrailMix is engineered to help both new and experienced adventurers sleep comfortably across a wide range of conditions.

Constructed with proven NeoAir® technology, this pad combines dependable performance with premium comfort details, including a 50D stretch-knit top fabric, durable 75D bottom fabric, and Therm-a-Rest’s WingLock™ valve system for fast inflation and deflation. The pad includes a pump sack and repair kit and will be available in Regular (MSRP $149.95 USD, $199.95 CAN), Regular Wide (MSRP $159.95 USD, $219.95 CAN), and Long (MSRP $169.95 USD, $239.95 CAN) sizes.

NeoAir TrailMix specifications:

  • Regular: 22 oz / 620 g, 72” L x 20” W
  • Regular Wide: 27 oz / 775 g, 72” L x 25” W
  • Long: 29 oz / 825 g, 78” L x 25” W

“For decades, Therm-a-Rest has focused on helping people sleep better outdoors through thoughtful design and continuous innovation,” said Chris Davis, Therm-a-Rest Product Line Manager. “With TrailMix, we continued exploring what a better night’s sleep can look like for modern backpackers by balancing comfort, packability, durability, and value into one approachable package. Whether you’re a first-time backpacker or a seasoned outdoor adventurer, TrailMix is designed to deliver reliable rest night after night on the trail.”

Also joining the spring 2027 lineup is an expanded NeoLoft collection with the addition of a new XXL size. Building on the success of the award-winning original NeoLoft series, the XXL offers even more room for campers seeking maximum comfort and freedom of movement outdoors.

The NeoLoft XXL (MSRP $299.95 USD, $399.95 CAN) weighs 35 oz/1000 g, and measures 81” L x 30” W.

Despite its generous dimensions, NeoLoft remains remarkably compact and travel-friendly, packing small enough to fit inside a backpack, bike frame bag, kayak hull, moto pannier, or compact car boot. Featuring Therm-a-Rest’s ContourCore Matrix™ 3D construction, stretch-knit fabric, and a wide rectangular shape with additional shoulder space, the NeoLoft continues to bring home-like comfort deeper into the outdoors while maintaining the lightweight performance trusted by backpackers, bikepackers, paddlers, and overlanders alike.

The NeoLoft lineup will encompass Regular, Regular Wide, Long, and XXL sizes, all of which deliver 4.7 R-value for versatile, multi-season comfort.

The NeoAir TrailMix and NeoLoft XXL will be available at thermarest.com, and select retailers starting January 2027.

About Therm-a-Rest®

Since 1971, Therm-a-Rest® has been dedicated to providing outdoor enthusiasts with high-quality, innovative gear designed for comfort and performance. From sleeping pads to sleeping bags and camp furniture, Therm-a-Rest products are engineered to enhance outdoor experiences and help adventurers get the best night’s sleep possible. For more information, visit thermarest.com.

About Cascade Designs, Inc.

For over 50 years, Cascade Designs, Inc. and its brands, Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of its products in market at its Reno, Nev., U.S.A. and Cork, Ireland facilities, and with offices in Seattle, Wash. From the original self-inflating Therm-a-Rest camping mattress to the first multi-fuel stove from MSR, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit www.cascadedesigns.com

World Cup Performance Meets eMTB Innovation, Aventon Partners with Downhill Pro Angel Suarez Alonso

Brea, CA June 11, 2026 – Aventon is solidifying its high-performance aspirations by announcing a strategic partnership: Effective today, June 11, through December 31, 2026, Aventon will step up as the title sponsor of downhill pro Angel Suarez Alonso’s privateer racing program. The 30-year-old Spaniard from Vigo, who has proven his pedigree with multiple World Cup podiums driving for high-profile factory teams in recent seasons, will represent the brand globally as a brand ambassador. Beyond his duties between the tape, Suarez will play a pivotal role in content creation and serve as a technical advisor for the development of future model platforms.

Race Precision Meets Freeride Heritage

With this move, Aventon adds a crucial dynamic to its growing MTB roster. While established mountain bike icons like Brett Tippie and Richie Schley champion community engagement and classic freeride spirit, newcomer Angel Suarez infuses the uncompromising, focused perspective of an active elite racer. Following a lengthy injury layoff, Suarez made a statement return to the circuit with a strong 16th-place finish in Loudenvielle.

For his Downhill World Cup campaign, Angel will compete on a frame of his choice, while fully relying on the Aventon Current EXP for all E-MTB projects, training regimens, and media shoots.

Invaluable Feedback for Production R&D

For Malte Homeyer, Global Brand Director at Aventon, this partnership marks a major milestone for the brand’s credibility in the core performance segment:

“Our brand philosophy is built on making adventure accessible to everyone. However, to guarantee maximum reliability and refine our bikes performance, we need to push our technology to the absolute limit in the harshest environments. Angel is an exceptional athlete with an incredibly deep technical understanding of bike setups. He’ll be putting our E-MTBs through the ringer on the world’s most demanding trails, and his raw, unfiltered feedback will feed directly into our production R&D. At the same time, we are proud to back his privateer World Cup program and introduce Aventon to an entirely new, performance-driven demographic.”

For Suarez, the partnership perfectly balances athletic independence with professional backing:

“After more than a decade racing professionally at the highest level, I still feel incredibly motivated every time I line up at a World Cup. What makes this chapter even more special is that I’m doing it through my own project, with full control over every decision and the freedom to build something that truly reflects who I am as an athlete.

Having the support of Aventon means a lot to me. They share my ambition, my passion for innovation, and my drive to keep pushing forward. I’m excited to bring my years of racing experience into the development of future E-MTBs and help create products that riders genuinely enjoy.

Their e-bike has become a key part of my daily training routine, so being able to work closely with a brand whose products I actually use and believe in makes this partnership even more meaningful.”

Digital Content Blitz: Behind the Scenes of the World Cup Circuit

Alongside the technical knowledge transfer, Suarez will spearhead a comprehensive content offensive. High-octane video projects and dedicated social media formats are slated for release across both Suarez’s and Aventon’s channels. The community can look forward to heavy-hitting E-MTB action, deep dives into bike development, and raw, behind-the-scenes insights into the grit and grind of a World Cup privateer’s life.

About Aventon:
Aventon was founded in 2013 and is headquartered in Brea, California. Born from a passion for bicycle racing, Aventon has grown into one of the leading ebike brands in North America. The company’s mission is to redefine adventure by combining innovative technology, thoughtful design, and an outstanding riding experience. Aventon controls the majority of its value chain internally and employs hundreds of staff worldwide to shape the future of two-wheeled e-mobility.