Webinar: Navigating PFAS Compliance and Phase-Out

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This webinar recording and associated resources are for OIA and PeopleForBikes members only. Please do not share outside your organization. Live Webinar Date: Tuesday, October 25, 2022 12 – 1:30 PM MDT
  Read the full Q+A with answers from our speakers. Additional helpful links:   Speakers: James Pollack, Regulatory Lawyer, Marten Law Todd Copeland, Sustainability Consultant, Copeland Consultancy Panelists: Laura Hoch, Material Innovation, Patagonia Kirk Richardson, Business Director, KEEN Lauren Hood, Sustainability Manager, KEEN Jeff Turner, Director of Sales, Kokatat      

Webinar: Sustainable Packaging Solutions for the Outdoor Industry

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Watch on demand! Live Date: Thursday, November 17, 2022, 12 – 1 pm MT
 

Consumers are more aware of packaging waste than ever before, and sustainable packaging is seen not only as a reflection of your company’s commitment to the environment but also as a key brand attribute. If you’re confused by sustainable packaging vernacular or how to begin, you’re not alone. Join sustainable packaging experts Wes Carter and Caroline James for an informative webinar with other members of OIA to learn how to meet this demand while developing a plan that’s based on your unique business and sustainability goals. During the webinar, we’ll touch on the following:

  • What you need to know about the plastic waste crisis
  • How to begin your company’s sustainable packaging journey
  • Balancing priorities: minimizing carbon footprint while reducing waste
  • Recyclable vs. Compostable: when to choose which type of packaging
  • The role of fiber-based packaging
Presenters:
  • Brook Hopper – Head of Business Development, Outdoor – A New Earth Project
  • Wes Carter – Founder, A New Earth Project, President of Atlantic Packaging
  • Caroline James – Director of Sustainability, A New Earth Project and Atlantic Packaging
  About A New Earth Project

An initiative of Atlantic Packaging, A New Earth Project is a coalition of outdoor enthusiasts, industry-leading brands, and innovative, environmentally conscious packaging suppliers to find and scale sustainable packaging solutions to stop plastic pollution from ending up in the world’s oceans, lakes, and rivers. As a catalyst to build awareness, increase education and inspire action, A New Earth Project brings together the voices of ocean and water advocacy and the global supply chain to solve these problems while providing sustainable packaging solutions for brands of all sizes. It’s about all of us, it has to be.

 

2022 Special Report on Hunting and the Shooting Sports

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The 2022 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 30 million Americans ages 6 and over who participated at least once in hunting or target shooting with both firearms and archery equipment in 2021. The report identifies trends and includes detailed information about participation including motivations, barriers, and preferences of participants. Highlights from the report include: Hunting:
  • 4.6 percent of the U.S. population ages 6 and over went hunting at least once
  • 27 percent of participants were female, up from 16 percent a decade ago
  • Share of hunters who were Black or Hispanic increased 4 percent and 1 percent, respectively, on average for the past 3 years
  • “For food/meat” was the number one motivation for hunting
  • 49 percent of hunters first participated before the age of 18
  • 68 percent of hunters were introduced to hunting by a family members
Firearms Target Shooting:
  • 6.2 percent of the U.S. population ages 6 and over participated in target shooting
  • 32 percent of participants were female, up from 25 percent a decade ago
  • Share of target shooters who were Black or Hispanic increased 5 percent and 4 percent, respectively, on average for the past 3 years
  • “For recreation” was the number one motivation for target shooting
  • “High cost” was the number one barrier reported for target shooting
Archery Target Shooting:
  • 2.4 percent of the U.S. population ages 6 and over participated in archery
  • 39 percent of participants were female, the highest since 2016
  • Archers are slightly more diverse that firearms target shooters
  • “For recreation” was the number one motivation for target shooting
  • 19 percent of participants shot solely on public property/ranges
This special report was developed by the Council to Advance Hunting and the Shooting Sports and the Outdoor Foundation.

Webinar: GHG Reduction Target Setting 101

woman pours hot coffee in mountains near campfire

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Monday, October 24, 2022, 11 am MT Climate Action Corps members, join us for another edition of the Coffee and Climate series! In this live discussion, we will discuss setting an SBTi-aligned emissions reduction target. We will dive into strategy, tools used, gaining CEO/stakeholder buy-in, challenges, and solutions, and answer common questions brought up by Corps members. As opposed to more formal Corps training webinars, Coffee and Climate sessions are a candid but guided conversation on a chosen topic. They include facilitated group discussion to share tips, tricks, and strategies, as well as an opportunity for Q&A. Be ready to bring your questions (and coffee) to the table! Speakers Kari Shafer, Climate Action Corps Manager, Outdoor Industry Association Kaytlin Moeller, Sustainability Manager, Royal Robbins (parent organization – Fenix Outdoor) Mara Ley, Sustainability Manager, Vuori Michael Sadowski, Sustainability Strategy Consultant This Coffee and Climate session is for Climate Action Corps members only. If you’re a Corps member, you can register here. Not a member? Contact our team to learn more and join today. 

Webinar: How to Collect and Leverage Consumer Insights

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Live date: Thursday, September 29, 2022

Learn key pillars to collect consumer insights through analytics that track your customers’ actions. According to Microsoft, organizations that leverage customer behavior to generate insights outperform their peers by 85% in sales growth. OIA partner Authentic Labs will show you simple ways to gain consumer insights using analytics, CTAs, and digital tools. Using consumer insights, you can better serve your customer needs, develop brand loyalty, increase sales, and improve your overall brand experience.

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