Archives: Press Releases

AUSTIN, TX (June 17, 2024) – Schaefer Outfitter, the iconic maker of high-quality western gear and apparel today announced the appointment of leading active lifestyle marketing agency Backbone for PR services.

“We’re thrilled to join forces with Backbone, a team that understands and embodies the Western lifestyle, authenticity, and heritage,” said Jason Smith, President of Schaefer Outfitter. “Their deep knowledge of our industry and their premium client portfolio are a great fit for our PR and marketing needs.”

Born in the shadow of Wyoming’s Tetons, Cub Schaefer established Schaefer Outfitter in 1982 as a functional western apparel brand tailored to the needs of men and women on the range. Infused with the Spirit of the West, Schaefer Outfitter’s timeless designs are built to last and withstand the rigors of a long day’s work. Each piece of Schaefer Outfitter gear is a testament to the brand’s unwavering commitment to authenticity and quality, ensuring that their garments become trusted companions that endure.

“At Backbone, we’re passionate about working with brands that share our commitment to authenticity and heritage,” said Ian Anderson, VP of PR at Backbone. “Schaefer Outfitter’s dedication to crafting timeless, high-quality gear for those who live a purposeful life on the land is truly inspiring. This partnership represents a powerful opportunity to elevate the already incredible Schaefer Outfitter brand to new heights.”

For media inquiries, affiliate marketing opportunities and product sample requests, contact Cat Purvis at cat.purvis@backbone.media.

 

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About Schaefer Outfitter: For over 40 years, Schaefer Outfitter has offered quality western and outdoor wear at a fair price. “America’s Finest Ranchwear” is available at retailers around the world, from our flagship store in the Fort Worth Stockyards, and directly from our website. For more information, visit https://schaeferoutfitter.com or call 800-426-2074

AUSTIN, TX (June 17, 2024) – Schaefer Outfitter, the iconic maker of high-quality western gear and apparel today announced the appointment of leading active lifestyle marketing agency Backbone for PR services.

“We’re thrilled to join forces with Backbone, a team that understands and embodies the Western lifestyle, authenticity, and heritage,” said Jason Smith, President of Schaefer Outfitter. “Their deep knowledge of our industry and their premium client portfolio are a great fit for our PR and marketing needs.”

Born in the shadow of Wyoming’s Tetons, Cub Schaefer established Schaefer Outfitter in 1982 as a functional western apparel brand tailored to the needs of men and women on the range. Infused with the Spirit of the West, Schaefer Outfitter’s timeless designs are built to last and withstand the rigors of a long day’s work. Each piece of Schaefer Outfitter gear is a testament to the brand’s unwavering commitment to authenticity and quality, ensuring that their garments become trusted companions that endure.

“At Backbone, we’re passionate about working with brands that share our commitment to authenticity and heritage,” said Ian Anderson, VP of PR at Backbone. “Schaefer Outfitter’s dedication to crafting timeless, high-quality gear for those who live a purposeful life on the land is truly inspiring. This partnership represents a powerful opportunity to elevate the already incredible Schaefer Outfitter brand to new heights.”

For media inquiries, affiliate marketing opportunities and product sample requests, contact Cat Purvis at cat.purvis@backbone.media.

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About Schaefer Outfitter: For over 40 years, Schaefer Outfitter has offered quality western and outdoor wear at a fair price. “America’s Finest Ranchwear” is available at retailers around the world, from our flagship store in the Fort Worth Stockyards, and directly from our website. For more information, visit https://schaeferoutfitter.com or call 800-426-2074

 

 

New brands reflect the evolving profile of the outdoor consumer

Extensive educational programming and events provide insight and connections to support the growing outdoor marketplace

 

SALT LAKE CITY (June 14, 2024) – Outdoor Retailer and Outdoor Design + Innovation, North America’s leading business to business events for the outdoor industry, open next week at the Salt Palace Convention Center in Salt Lake City. From June 17-19, 2024, brands, buyers, product developers, media, industry leaders, and more will convene to discover new products and materials and make connections to support the business of outdoor recreation. Next generation products for camping, hiking, climbing, watersports, traveling, and everyday outdoor adventures will be on display, along with best-in-class suppliers of raw materials, the latest technologies in manufacturing and sustainability, and ingredient brands. Attendees can also learn and network at over 50 educational sessions and events.

“Outdoor Retailer is built for discovery, and this summer’s show is an incredible opportunity to find a wide range of new products and meet new brands,” said Sean Smith, Outdoor Retailer show director. “This is where brands are born, where we foster relationships across the industry, and where we learn about what’s next in outdoor and how to better support our community. We’re looking forward to our time together in Salt Lake.”

“We’re excited to launch Outdoor Design + Innovation and support a seamless navigation for the entire supply chain,” said Trish Concannon, Outdoor Design + Innovation (ODI) show director. “Our new co-located sourcing show aligns with Outdoor Retailer’s commitment to enhancing the event experience for both exhibitors and attendees. At ODI, you’ll be able to meet with top suppliers of raw materials, find manufacturing partners and supply chain solutions, learn from trend forecasters and circularity experts, and more.”

Over the show’s three days, the schedule is full of education sessions, industry events, happy hours, and opportunities to make new connections. Programming will take place on multiple stages all on the show floor – The Camp, The Ranger Station, and the Overland Experience will be at Outdoor Retailer; and the Trend + Design Center at Outdoor Design + Innovation. With over 50 educational sessions and events, industry experts and panel conversations will discuss a variety of important topics, including retail, participation, allyship, sustainability, supply chain, marketing, and more; and sessions from the Outdoor Industry Association (OIA) will take place across the education spaces.

Among the events on the schedule:

• Media Preview, where journalists can get an early look at brands and new products, is Sunday, June 16, from 6-9 p.m. on the second floor of the Hyatt Regency.
• The ODI Buyer Tour, which will inform participants on sourcing, supply chain, and private label opportunities, is June 18 at 11 a.m. at the Trend + Design Center.
• An evening celebration at the Shopify Industry Party at OR and ODI on the first night, June 17, in the Hyatt Regency from 6-9 p.m.
• Meeting the winners of the 6th annual Outdoor Retailer Innovation Awards during a reception at 4:30 p.m. in The Ranger Station.
• Happy hours sponsored by Jitsu on June 17 in The Camp and two with TikTok Shop, June 17 in The Ranger Station and June 18 in The Camp.
• Plus, a morning hike with MyTrailPals, and more – view the full education and events schedule here.

At both Outdoor Retailer and Outdoor Design + Innovation, buyers and attendees have three days to meet with brands and suppliers to see new products and materials hitting the market. Several key trends can be seen with this summer’s exhibitors: convenience and portability; technological integration to make the outdoor experience more inclusive; sustainable solutions to minimize the impact on the planet; and multifunctional and versatile design.

Among the exhibitor products highlighting these trends:

Convenience

• Alpicool: Portable fridges, e.g. the Alpicool LGT50 Flexible Dual Zone Portable Car Fridge designed to freeze food/beverage without ice with foldable handles and wheels.
• Gathr Outdoors: Foldable and lightweight camping chairs and portable coolers that keep ice frozen for up to 10 days.
• Skratch Labs: Hydration packs formulated without preservatives, emulsifiers, coloring agents, or flavoring agents and flavored with real fruit.
• Maxsun: New portable gas stoves from Maxsun, with the Korea Outdoor & Sports Industry Association (KOIA).

Technology

• Brightz: Affordable, weather resistant, and durable LED lights for bikes that stay vibrant even in a rainstorm, lasting 36+ hours.
• JackRabbit: Compact electric minibikes that are easily stowable.
• Renogy: Portable solar panels suitable for cars, homes, boats, and trailers reducing consumers’ carbon footprint by limiting reliance on grid power.

Sustainability

• EiR NYC: Clean beauty and wellness skincare derived from natural ingredients that soothe muscles, heal skin, and protect from the elements. Packaging is sustainable, plastic-free, and biodegradable.
• Lemongrass Farms: 100% natural, cruelty free, water-based bug spray, designed without seed oils, GMOs, and alcohol.
• KenDor Textiles: In a partnership with Circularity B.V., new yarns formed by utilizing a chemical free, waterless mechanical process to recycle old textiles.
• Taiwan Garment Industry Association: Transforming agricultural and fishery waste into new textiles.

See the full list of exhibitors for Outdoor Retailer here and Outdoor Design + Innovation here and download the Outdoor Retailer mobile app to find the floor plan, matchmaking, and help navigate the show.

Outdoor Retailer and the new Outdoor Design + Innovation sourcing show are co-located and kicking off the summer buying season this June 17-19, 2024, in the Salt Palace. Registration and housing are open.

For sponsorship opportunities or to exhibit at Outdoor Retailer and Outdoor Design + Innovation, contact the sales team.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

BOULDER, Colo. (June 13, 2024) – Matador Travel Equipment, the award-winning producer of high-performing travel equipment, and Carryology, the leading platform dedicated to exploring, inspiring and celebrating the world of carry, introduce the Matador® x Carryology EDX™ Lite Backpack – the next evolution in Matador’s EDC (everyday carry) packable bag series. This very limited EDX Series pack drops on Monday, June 17^th at 9am MDT, and is anticipated to quickly sell out.

The Matador x EDX Lite Backpack is a highly innovative 22-liter packable bag designed for travel and everyday carry. Built collaboratively by both design teams, this pack combines Carryology’s expertise in design for daily carry and Matador’s in-house product development knowhow. Crafted with custom, ultra-lightweight materials, the EDX Lite is made to withstand the elements with Matador and Carryology’s HydraGaurd™ weatherproofing technology.

“The EDX Lite Backpack is the latest evolution of our collaboration with Carryology, which quickly sold out last year,” said Chris Clearman, founder and CEO of Matador. “We wanted to build off the massive success of the original series, so our teams developed this pack from the ground up, using ultra-lightweight materials to make this next generation even lighter and more packable. We designed this with comfortable carry in mind for travelers looking for an efficient yet sleek bag they can pack for any adventure.”

Last year, Matador and Carryology introduced the EDX series, a three-piece travel and EDC capsule that redefined the concept of One Bag Travel. The EDX Series included a lightweight sling, small messenger bag, and backpack, each with packable and waterproof features. Now, the EDX Lite maintains the performance-first design ethos and continued focus on durability and storage.

Additional key features include:

• Water resistant YKK® sealing zippers on all external pockets + security loops
• Dedicated laptop sleeve with protective false-bottom and added security slip
• Expandable magnetic water bottle pockets for a streamlined aesthetic
• Adjustable and removable sternum strap

The Matador® x Carryology EDX™ Lite Backpack (MSRP: $150) is available at https://www.matadorequipment.com/pages/matador-x-carryology and qualifies for free shipping within the United States. See here for a design video, and here for more details on the product design.

ABOUT MATADOR TRAVEL EQUIPMENT
Matador, based in Boulder, CO, designs high-performance adventure travel equipment engineered for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit MatadorEquipment.com.

ABOUT CARRYOLOGY
Carryology is a leading platform dedicated to exploring, inspiring, and celebrating the world of carry. With a global community of passionate enthusiasts, professionals, and brands, Carryology aims to redefine the way we carry, from bags and backpacks to travel gear and everyday essentials. Through engaging articles, in-depth reviews, innovative collaborations, and thought-provoking discussions, Carryology strives to elevate the art and science of carrying, providing valuable insights and inspiring ideas to help individuals optimize their everyday carry experience. Join us on our journey as we explore the intersection of design, functionality, and style in the world of carry. For more information about Carryology, visit: https://www.carryology.com/.

BOULDER, Colo. (Jun 13, 2024) – La Sportiva, makers of the world’s finest mountain gear, today announced its Spring 2025 apparel collection. This season, the Italian brand is continuing to expand its Alpine Tech line, a collection of premium apparel pieces designed to excel in Alpine environments. La Sportiva has had success with the winter capsule, and, due to requests from its athlete team, is releasing a summer collection to round out the line.

“At La Sportiva, we aren’t afraid to make products that are specifically designed for elite climbers and alpinists,” said Jonathan Lantz, president of La Sportiva North America. “The one constant in our line is change. From cutting-edge climbing shoes that help climbers send complex problems, to unique jackets that allow alpinists to tackle highly technical routes, we are always looking at new ways that our products can help athletes push boundaries. Alpine Tech is a perfect example of this commitment to innovation, and represents the future of our apparel line.”

The Helixir Shell Jacket and Pants are standouts of the summer Alpine Tech collection. The Helixir products are engineered for vertical pursuits and are made with an innovative material called Spectra, a cut-resistant yarn made of Ultra High Molecular Weight Polyethylene (UHMWPE), which provides an industry-leading strength-to-weight ratio that is 15 times stronger than steel. The waterproof jacket has a 3-layer PFC-Free waterproof membrane, a helmet-compatible hood, and an articulated construction in the shoulders and knees. The Helixer Jacket has an MSRP of $265, while the Helixer Pants are listed at $129.

Comfort meets performance with the new Big Wall Pullover Hoodie, a 9.1 oz top that uses innovative materials to provide warmth without adding the bulk of a traditional fleece. This versatile piece is made with Tech Stretch Aero, a unique polyester fiber that uses eight projections arranged radially around a hollow core. Tech Stretch Aero’s unique fiber construction enhances the jacket’s insulating properties and is 50% lighter than conventional polyester materials. The Big Wall Hoodie is available for men and women and is priced at $145.

The Aequilibrium Lite Insulation Jacket is a new piece that provides insulation in core areas and breathable panels on the back and under the arms to keep users comfortable during summer mountaineering excursions. The Primaloft Polartec PowerGrid insulation provides breathable warmth in wet and dry conditions, while the Pertex Quantum shell helps to trap air and enhance the insulating properties of the jacket. The 10.8 oz piece uses La Sportiva’s Vapovent Light material on the back panel, which is made with a tri-dimensional brushed mesh to retain warmth while releasing moisture. This lightweight insulated piece retails for $189.

The new collection will be available at select specialty retailers and at www.lasportivausa.com in the fall of 2024. Select samples for media will be available prior to the release of the line. Contact La Sportiva PR representative Sean Van Horn at sean.vanhorn@backbone.media for more information.

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With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.lasportivausa.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.