Archives: Press Releases

NEW ORLEANS (March 7, 2024) – Locally, the leading technology provider bridging online and offline retail, today announced a significant growth equity investment led by Corbel Capital Partners, in Los Angeles and Valency Capital of Connecticut. With this capital, Locally will fuel technology development and platform services and enhance sales and marketing initiatives. Specifically, Locally will grow its team, expand into adjacent industries, and raise its visibility with consumers, brands and retailers, including participation at this month’s Shoptalk, the leading retail innovation conference March 17-20 in Las Vegas.

“This investment accelerates our lead in the market, supporting our drive to redefine how brands and retailers collaborate to grow sales,” said Mike Massey, founder and CEO at Locally. “Our proprietary solution, with millions of data points, transforms how brands interact with their customers, making interactions impactful and personal.”

Over 1,000 brands rely on Locally to connect online and offline shopping with over 30,000 retailers. Locally’s best-in-class tools, powered by real-time local inventory data, allows consumers to shop online and pick-up their goods in stores nearby, regardless of location.

“Locally has cracked the code in helping brands and retailers offer consumers a convenient, local shopping experience online,” said Robert Farinholt, founder and managing partner at Valency Capital. “We look forward to supporting Locally’s momentum in existing and new industries.”

“Locally’s distinct advantage is that it facilitates a seamless shopping experience,” said Brian Yoon, managing director at Corbel Capital Partners. “Their platform gives shoppers complete control over their purchasing decision. Locally is poised for growth in a diverse retail landscape; we are happy to partner with their impressive team.”

For more information or to sign-up for Locally for your brand, visit: https://join.locally.com/

About Corbel Capital Partners

Corbel Capital Partners is a Los Angeles-based independent investment firm that makes creatively tailored structured debt or equity investments in lower-market businesses and partners with management to create value. Corbel Capital Partners manages approximately $1 billion of institutional capital across multiple funds on behalf of its network of investors. Visit www.corbelcap.com for more information.

About Valency Capital

Valency Capital is a Connecticut based private equity firm focused on high growth consumer, retail and technology brands led by talented management teams. Founded by Robert Farinholt, Valency Capital provides founder-led businesses with capital and experience to support future growth and development.  Visit www.valencycapital.com for more information.

About Locally

Locally creates an integrated shopping experience for consumers by bridging online and offline retail. With proprietary technology implemented by over 1,000 major brands, Locally is the industry leader in online-to-offline shopping solutions. Locally’s tools are powered by real-time inventory from over 21,000 retailers worldwide and are utilized by millions of shoppers every month. To learn more about Locally’s online-to-offline shopping solutions, visit join.locally.com.

 

 

 

Louisville, Colo., March 7, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, is now the exclusive training software provider for the German Cycling Federation (BDR).

TrainingPeaks will be used by BDR’s elite riders and their coaches for 2024 and beyond. The platform will also be available for all German Cycling members and regional associations at a discounted price.

“The common goal of this partnership is to create a standard for continuous improvement for our BDR elite squad. Partnering with the industry leader in training platforms positions our BDR national teams to achieve greatness,” said Clemens Hesse, BDR National Coach Knowledge Management. “We also wanted a platform that all BDR members could benefit from, and believe we have found a great alternative to our previous solution for all our coaches and athletes.”

Earlier this week, TrainingPeaks announced an exclusive partnership with the German Triathlon Union (DTU) as the official training and coaching software for the national governing body.

Dating back to 1884, BDR is the national governing body of cycling in Germany. The organization issues racing licenses, organizes development training for coaches and athletes, oversees races and undertakes youth work. The group is a member of the International Cycling Union (UCI) and the European Cycling Union (UEC) and covers nearly all disciplines of cycle sport, from road racing to BMX freestyle.

BDR coaches who are certified through the organization are eligible for a 20% discount on Unlimited Coach Edition, while all BDR athletes can receive 20% off an annual subscription to TrainingPeaks Premium.

“We’re grateful to German Cycling for putting its trust in TrainingPeaks as their official training and coaching service,” said Dirk Friel, TrainingPeaks co-founder and Chief Evangelist. “Germany has produced many Olympic and world champions and we are happy to support their efforts to produce many more. We’re honored to be the training software of choice for BDR’s high-performance team and licensed coaches.”

About TrainingPeaks

TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.

 

 

 

 

Primus-Silva, the Swedish outdoor equipment company, has appointed Jonas Sjögren to become its new CEO. Richard Jägrud, who has served as CEO for the past seven years, has decided to leave the company and take on new career challenges. Jonas and the management team of Primus-Silva will work closely together to lead the company into the 2027 growth strategy.

Primus-Silva AB is focusing on providing innovative and sustainable, high performance outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are promoted and sold in more than 60 countries worldwide.

Jonas Sjögren has extensive experience, and a proven track record, as CEO. His latest assignment was as CEO of POC for seven years, and before that Jonas worked in the media business as CEO of Kanal 5/Discovery Networks for 10 years.

“Primus-Silva makes world-class products – which I love to use. The brands are building on more than 100 years of experience and the opportunity to lead these fantastic brands forward makes me both proud and excited. I am also entering the company in an exciting phase, and I am looking forward to working closely with Verdane as owners and the board with the growth targets. I’m certain that more people will spend more time outdoors and that Primus-Silva as a company is well positioned to continue growing in key product categories. I’m looking forward to working with my new colleagues,” says Jonas Sjögren, the new CEO of Primus-Silva.

Richard Jägrud, who has played an important role during the past seven years – transforming Silva into a consumer-driven, innovative brand, and leading the acquisition of Primus, and the merger of two companies into Primus-Silva – has decided to take on a new career opportunity.

“I am immensely proud of our team that has gone through a major transformation during these seven years. With Silva, we have created a completely new brand experience, strengthened our product offering with several innovations, and we have positioned Silva as a healthy, growing company. During the last year, we have also acquired Primus and built the foundation for a strong equipment company. I am convinced that Primus and Silva will have bright futures, especially when considering the fantastic people who contribute to developing the companies every day. It is with a heavy heart that I am leaving Primus-Silva, but I am also looking forward to taking on new challenges,” says Richard Jägrud.

Verdane acquired Silva in 2021 and the board has been working closely with the management team of Primus-Silva ever since.

“Richard has played a central role in developing the company to the position we have today, and he has carried out several successful changes, not least the recent integration of Primus and Silva. I want to take this opportunity to show our appreciation and I wish him the best of luck in his future assignments. At the same time, we are very pleased to welcome Jonas as the new CEO of Primus-Silva. Jonas is well acquainted with the Sports & Outdoor business, and he has experience building strong brands. I am convinced that Jonas’s personality and experience will contribute to continued positive development for Primus-Silva,” says Petter Sundberg, Chairman of the Board Primus-Silva.

Jonas Sjögren will start his new position on April 8, 2024, while Richard Jägrud’s last official day at Primus-Silva will be April 30, 2024.

Related links

• Primus
• Silva

Categories

• Primus-Silva

Founded in Sweden, Primus and Silva have been developing quality outdoor gear for multiple generations. Primus is known for designing and delivering stoves and gear for backcountry and outdoor kitchens everywhere. Silva provides products that make outdoor adventure safe and accessible with compasses, headlamps, running vests and accessories. Currently, Primus and Silva are focused on providing innovative, sustainably minded and performance orientated outdoor equipment for world class athletes and everyday adventurers. The Primus and Silva brands are sold in more than 60 countries worldwide.

 

 

 

LOS ANGELES (March 7, 2024) – The Front Runner Dometic Slimline II rack kits remain one of the toughest and most durable racks available and have been meticulously crafted to complement the rugged design and adventurous spirit of the Rivian R1T and R1S. Engineered with the same commitment to quality and durability that Front Runner is renowned for, these roof racks are modular,
lightweight, strong, and multi-functional.

Featuring compatibility with over 55 Front Runner Dometic rack accessories, the rack kits offer unparalleled customization for all types of Rivian adventures. Whether it’s heavy storage boxes, bicycles, kayaks, surfboards, or bulky luggage, the best-selling Slimline II rack can easily handle it all.

Key features of the Rivian-specific roof rack kits include high-density aluminum construction for maximum strength and durability, versatile design providing flexibility for various load-carrying capabilities, and easy installation.

The launch of the all-electric mid-size luxury pick-up Rivian R1T in 2021, followed by the seven-seater R1S a year later, marked a significant milestone in the automotive industry. Now, with the availability of the Slimline II Roof Rack Kit for both Rivian models, we anticipate an even greater impact from one of America’s favorite electric vehicles, particularly in the kit-carrying category.

Rivian has quickly established itself as a top contender in the US electric SUV and pick-up market. When paired with the functionality and capabilities of Front Runner Dometic’s popular Slimline II Roof Rack, Rivian owners can hit the road fully equipped for their adventures.

The Front Runner Dometic Roof Rack Kits for Rivian vehicles are now available for purchase at the following prices:
● Rivian R1T Slimline II Roof Rack Kit: $ 1,372.00
● Rivian R1T Slimline II Load Bed Roof Rack Kit: $1,598.00
● Rivian R1S Slimline II Roof Rack Kit: $1,879.00

For more information about the Slimline II Roof Racks for Rivian vehicles, please visit www.frontrunneroutfitters.com

ABOUT DOMETIC
Dometic is a global market leader in the mobile living industry. Millions of people around the world use Dometic products in outdoor, residential, and professional applications. Our motivation is to create smart, sustainable, and reliable products with outstanding design for an outdoor and mobile lifestyle in the areas of Food & Beverage, Climate, Power & Control, and Other Applications. Dometic employs approximately 9,000 people worldwide, had net sales of SEK 21.5 billion (USD 2.5 billion) in 2021 and is headquartered in Stockholm, Sweden.

ABOUT FRONT RUNNER
Front Runner is a South African manufacturer of camping and vehicle equipment based in Johannesburg. Founded in 1999, the company’s product range includes roof racks, drawer systems, tents, awnings, water tanks, other transport and storage solutions and a variety of camping accessories. It all started with a handful of friends from South Africa, who were equipped with know-how in technology, design,
production and a penchant for off-road trips. After suffering from the fact that the existing equipment could not withstand their travels around the world, they developed new patented equipment and made it stronger and smarter. Today, Front Runner products enjoy a well-deserved reputation for quality, design and durability.

On May 20, 2021, Front Runner was acquired by Dometic.

REI Co-op announced the launch of its new spring line of gear and apparel. Highlights include the Active Pursuits collection, the brand’s first nongendered apparel assortment for adults. Additionally, REI Co-op shared plans for its in-house brand to move beyond a gender-specific designation where it makes sense. As part of this initiative, the co-op’s best-selling Magma down and Zephyr synthetic backpacking sleeping bag models have been redesigned to be more inclusive and cater to a wider range of body shapes. These new sleeping bags are now available in nine different sizes on REI.com.“We believe that everyone has a right to feel comfortable while enjoying the outdoors,” says Isabelle Portilla, vice president of REI Co-op brands. “To achieve this, we adopted a cooperative design approach that is not limited by traditional design rules. We collaborate with members, brand inclusion partners, consultants, and employees to gather insights and build gear together. The outcome provides our customers with more inclusive options to choose from.”

The Active Pursuits collection provides interchangeable colors that cater to relaxed or fitted preferences. To help customers pick the right size, a new size chart focuses on fitting the human body, regardless of gender, and includes measurements for shoulders, waist, chest, and arms. All clothing items in the collection are available in sizes XXS-XXXL.

“REI’s collection goes beyond simply marketing the collection as ‘nongendered,’” says Ashlie Grilz, founder of AG Group, an organization that helps brands grow with intention around product inclusivity. “REI’s team took an inclusive approach from the earliest stages of the design process and incorporated input from a diverse range of people with different bodies, identities, and perspectives. The result is a collection catering to customers who identify beyond the gender binary, as well as those who prefer to shop for non-gendered products.”

Sleeping Bag fit and sizing
REI conducted a study with an external fit expert organization to revamp its sleeping bag fit process. Over 150,000 body scans helped the co-op revamp its top-of-the-line, trail-tested and award-winning backpacking bags—down Magma and synthetic Zephyr. The sleeping bags are now available in nine different sizes to accommodate a wider range of body shapes and types of sleepers, including: short narrow, short, short wide, medium narrow, medium, medium wide, long narrow, long, and long wide.

Based on research, REI will introduce other semi-fitted and relaxed sleeping bag styles in the future. Both the Magma and Zephyr sleeping bags are available on REI.com and in REI stores, but not all sizes are available in every REI store.

Other highlights for the season include colorful, technical product additions for running, camping, hiking, and cycling. REI Co-op’s spring 2024 collection is available in REI stores and on REI.com now.

Running
The REI Co-op Swiftland trail running collection is the co-op’s best-selling brand for running comfortably for many miles. Additions include new colors to the apparel line as well as lightweight wind and water-resistant nongendered running Anorak, a new handheld water bottle, a new waist pack, and new MT BlueSky Running Shoes for men and women. These REI shoes, available to members only, are good for running in all terrain conditions from dusty gravel to muddy singletrack and are made with a sturdy Vibram® Megagrip Litebase Outsole, and more sustainable materials including 100% carbon-captured Lanzatech™ yarn, and no dye, which uses less water through the development process.

Camping
This season the co-op brings a few new additions to its camp line. REI’s new Campwell collection is geared toward first-time campers with its durable collection of classic camping gear including the Campwell 4 Tent, a cabin-like tent, a folding cot, a sleeping pad, a camp pillow, and camp wrap. Additionally, REI Co-op’s Trailgate collection is known for its car-camping solutions, designed for convenience, flexibility and incorporating vehicles into the campsite. New additions include a durable, all-season Base Camp 4 tent and Base Camp 6 tent, and a new Base Camp Vehicle Connector to help integrate the car into camp when desired to create a spacious hangout zone or place to organize gear before the next adventure.

Hiking
The new Flash TT Hiking Boots were designed using feedback from members and store staff, with thru-hikers who prefer to hike in trail-running shoes in mind. These shoes are lightweight, durable, and feature a trail-run midsole that features 10% Bloom™ Algae TerraLoft™, slight rocker style, spring underfoot, and Vibram® Megagrip Litebase outsoles to shed water and mud. Additionally, these shoes boast a lighter footprint on the planet as they use recycled content throughout.

REI Co-op collaborated with members to update its popular Trail packs collection to provide more sizing options for more body shapes and sizes, as well as better design elements with straps and hardware, to make it easier to fit and use. The collection is available in 40-, 25-, 5- and 2-liter options.

Outerwear
For rain and wind protection, new nonfluorinated DWR options include the REI Co-op Rainier jacket and pants that are lightweight and available for the entire family, and REI Co-op’s new Flash Stretch outerwear. Additionally, the new REI Co-op Flash Hyperstretch fleece jacket is ideal to add as a layer of warmth under a protective shell or can be worn on its own.

About the REI Co-op

REI is a specialty outdoor retailer, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of 23 million members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. If you can’t visit one of our many stores, you can shop at REI.com, REI Outlet or the REI shopping app. Everyone is welcome to shop REI, but members who join the co-op enjoy a range of benefits. More than a retailer, REI is a purpose-driven and values-led company dedicated to enabling life outside for all.

BOULDER, Colo. (March 6, 2024) – Matador Travel Equipment, the award-winning producer of high-performance travel equipment, is pleased to announce the launch of its newest product, the Blackout Sleep Mask + Earplugs. This innovative accessory is built to redefine how travelers rest and recharge on the go.

Designed with the modern traveler in mind, the Blackout Sleep Mask + Earplugs is the ultimate solution for achieving restful sleep anytime, anywhere. This compact eye mask boasts a light-blocking design and conveniently compacts into its own built-in storage pocket, making it effortlessly portable. Additionally, it features a built-in pocket to house the included Mack’s® earplugs, ensuring users have everything they need for uninterrupted sleep.

“Our team felt that a solid sleep mask and earplugs combination is essential for comfortable travel,” said Chris Clearman, founder and CEO of Matador. “We set out to build the most effective, high-quality sleep mask, that is also packable, and we can’t wait to share it.”

Key features of the Blackout Sleep Mask + Earplugs include an adjustable hook and loop closure for a customizable fit, a breathable bamboo liner for long-lasting comfort, high-quality outdoor-inspired materials and construction for durability in various travel and outdoor settings, packability into its built-in storage pocket for cleanliness and easy attachment to belongings, and a built-in earplugs pocket for convenient storage and access to Mack’s brand-name, ultra-comfortable earplugs.

Matador’s Blackout Sleep Mask + Earplugs (MSRP: $24.99) is available now at select retailers and online at https://www.matadorequipment.com/products/blackout-sleep-mask-earplugs.

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About Matador Travel Equipment

Matador designs high-performance travel equipment designed for objective-based travel. The team’s strengths in design, material technology, and construction give them an edge in developing innovative products that bring outdoor expertise to the pursuit of travel. For more information about Matador, visit www.MatadorUp.com.

 

 

 

 

Boulder, CO – March 6, 2024 – DPS is so confident their skis provide a legacy, they now come with a legally binding will and testament so you can pass them onto your heirs. The “Live For It – The DPS Will and Testament” campaign created by TDA Boulder positions DPS skis as not just a piece of sporting equipment, but a bequest to be passed down to the next generation.

See videos here:

Legacy

Heirloom

About the “Will and Testament” Campaign

The “Will and Testament” campaign signifies a strategic shift for DPS, highlighting the exceptional engineering, craftsmanship, and aerospace-grade carbon fiber that make DPS skis built to last. The message is clear: these skis are not just an investment for a season but an heirloom to be cherished for generations. Designed for skiers of all levels, the campaign aims to resonate with skiing enthusiasts globally. While positioned at the high end of the market, DPS’s commitment to quality makes their skis an asset for skiers at any skill level. The key message of the campaign is that DPS skis are built to last, potentially outlasting their owners. The theme revolves around the idea that these skis are not just a possession but an integral part of one’s skiing journey.

The campaign utilizes digital platforms, video content, and experiential marketing, with a unique element being the creation of a DPS Will and Testament website, allowing customers to create their legally binding wills online. Each pair of skis will come with a QR code linking to the website, where customers can fill out and download their personalized, legally binding will. The primary markets for the campaign include ski regions across the United States such as Utah, Colorado, California, Vermont, and others.

Quotes

“We are thrilled to unveil this groundbreaking campaign for DPS Skis. ‘Live For It – The DPS Will and Testament’ not only showcases the exceptional quality of DPS skis but also positions them as a lasting legacy. We believe this campaign will redefine the way people perceive their ski equipment,” said Zach Clayton, Global Marketing Manager, DPS Skis.

“If more equipment lasted as long as DPS Skis, people in mountain towns would be leaving more gear to friends and family,” stated Jonathan Schoenberg, Executive Creative Director / Partner, TDA Boulder. “This is a way to communicate durability, but my own Will does have recipients of my cherished equipment and I love the idea that DPS enthusiasts will do the same.”

About DPS Skis – The World’s Most Advanced Skis

DPS Skis is a leading innovator in the skiing industry, renowned for its commitment to quality, craftsmanship, and cutting-edge technology. With a focus on performance and durability, DPS Skis continues to push the boundaries of what is possible in the world of skiing.

In 2005, DPS was founded by partners Stephan Drake, a forward-thinking ski visionary, and veteran ski engineer Peter Turner. Both were inspired by the idea of fusing Design + Roots + Engineering to make perfect skis worthy of those who live and breathe the sport.

DPS is responsible for the world’s first and only pure pre-pregnated carbon fiber sandwich ski, the first 120mm-waisted powder pintail, the first rockered ski with sidecut, the Spoon – a convex three-dimensional shoveled ski with radical edge bevel, and PHANTOM, a paradigm-shifting permanent, one-time application base treatment that provides increased glide across all snow conditions for skis and snowboards.

DPS’ global headquarters is located at the base of the Wasatch Mountains in Salt Lake City, Utah, USA. Within its adjoining state-of-the-art ski factory, space age carbon technology is fused with groundbreaking shapes to create the world’s most advanced skis. Its products are sold on five continents, and it is the trusted brand of choice for serious skiers worldwide.

About TDA Boulder

TDA Boulder is an independent creative agency renowned for its strategic approach and passion for challenging conventions. With a legacy of igniting fiery innovation, the agency partners with leading brands to drive transformative communication strategies and continues to redefine the boundaries of advertising and communication in the digital age. Our clients include: FirstBank; Daiya; DPS Skis; Rebel Ice Cream; Champion Pet Food and Keeper’s Heart Whiskey. Located in Boulder, CO, TDA Boulder continues to inspire meaningful dialogues and shape groundbreaking campaigns. For more information, visit https://tdaboulder.com/

 

Louisville, Colo., March 5, 2024 — TrainingPeaks, the industry-leading training app for endurance coaches and athletes, today announced an exclusive partnership with the German Triathlon Union (DTU).

TrainingPeaks is now the official training and coaching software for the national governing body, which is solely responsible and recognized by the German Olympic Sports Confederation for triathlon, duathlon, aquathlon and other related multisport.

“We are very happy to have found a reliable partner in TrainingPeaks who offers us a comprehensive tool for planning and training analysis in triathlon,” said German National Head Coach Thomas Moeller. “This will help support our member coaches in their daily work and assist our athletes to continue to perform at the world-elite level.”

A member of the World Triathlon Association and the European Triathlon Union, DTU is the world’s second largest triathlon association with nearly 58,500 members and around 26,000 starting pass holders.

“Germany has a rich history in the sport of triathlon, and we are honored that the German Triathlon Union has put its trust in TrainingPeaks as its preferred software solution for its high-performance team and licensed coaches,” said Dirk Friel, TrainingPeaks co-founder and Chief Evangelist. “More than 30 National Governing Bodies around the world recommend TrainingPeaks as the best endurance training and coaching service for their members, and we’re thrilled to add the second largest triathlon association to that growing roster.”

Coaches and athletes at all NGB partners utilize TrainingPeaks’ cutting-edge endurance training solutions to plan, track and analyze their training. German Triathlon Union coaches who are certified through the organization are eligible for a 20% discount on Unlimited Coach Edition, while all DTU athletes can receive 20% off an annual subscription to TrainingPeaks Premium.

About TrainingPeaks
TrainingPeaks creates endurance training apps and solutions that help athletes and coaches reach their goals. Featuring the world’s largest endurance training marketplace, athletes can find personalized training plans, accredited coaches and easy-to-use apps and integrations to track their progress and reach their goals. TrainingPeaks is trusted by runners, cyclists, and triathletes around the world including Tour de France teams, IRONMAN® World Champions and Olympians. Learn more at trainingpeaks.com.