Archives: Press Releases

{Dover, NH—May 7, 2024}—NEMO’s first technical daypack, Resolve™, is now available through NEMO and at select retail partners. The pack, which comes in 15L/25L/35L capacities, features a revolutionary set of exclusive fabrics for superior abrasion- and water-resistance, as well as a groundbreaking foam alternative with exceptional cushioning and wicking performance. A fully recyclable Endless Promise® product, Resolve is also the 2023 winner of the international ISPO Award for innovative design in sports products.

Resolve is a first—a technical daypack painstakingly designed for fit, performance, and total circularity. The Endless Promise collection prioritizes recyclability so each piece of gear can stay out of the landfill, and to meet this design requirement without sacrificing performance. NEMO engineered new, fully recyclable textiles that are stronger and more durable. The team also searched beyond the traditional industry options to source a recyclable cushioning option with extraordinary wicking capabilities—a must when you’re on the trail. Thanks to modular construction techniques, this pack is more adaptable, configurable, and repairable. Together, these novel materials and precise design techniques create a backpack that can Adventure Forever®.

Resolve Endless Promise series ($159.95 – 219.95)

• Built for ultralight ascents and quick day trips.
• Exclusive CERO™ 100% recycled PET pack fabric is solution dyed, saving water, chemicals and energy.
• CCubed™ cushioning material is a breakthrough recycled and recyclable foam replacement that is highly breathable and quickly wicks away moisture and sweat to dissipate body heat.
• Large main load compartment (panel-style for 15L & 25L; top load for 35L).
• Adjustable torso length and spring steel-enforced back panel offer strength and structure for heavier loads in the 25L & 35L.
• Active-inspired geometry creates a pack that moves with you.
• Wide, flexible shoulder straps conform to the body for immediate and long-lasting comfort.
• Expandable shoulder strap pockets fit a cell phone, bear spray, or snacks and can be snapped closed when not in use.
• Adjustable side pockets hold water bottles, trekking poles, etc.
• Modular compression straps (included) can be hooked onto the built-in tool loops for custom packing options.
• 15L is genderless; 25L and 35L options are offered in Men’s and Women’s specific fits.

NEMO’s Endless Promise Collection

Endless Promise is NEMO’s commitment to reduce resource consumption and keep gear out of the landfill. All Endless Promise products are painstakingly designed to be mono-polymer in order to be easily, fully recyclable at the end of their usable life. Endless Promise products can be sent to NEMO for resale or recycling; customers will receive a NEMO gift card for the resale value if the bag is in good enough condition for a new owner or, if the bag has reached the end of its adventures, a $20 NEMO gift card as thanks for recycling. NEMO has partnered with Ambercycle, a Los Angeles-based textile recycler, ALLIED Feather + Down, and Unifi to turn spent sleeping bags and packs into polyester yarns so each Endless Promise product can live on, endlessly, as a new item.

For 2024, NEMO’s Endless Promise collection also includes the Forte™ synthetic Spoon® shaped sleeping bag, the down-filled Disco™ and Riff™ Spoon shaped sleeping bags, the new Coda™ down-filled mummy bag, and the new Vantage™ Everyday Adventure Daypack.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever.®

 

 

 

DENMARK (May 7, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, has officially opened its new global headquarters at Ved Skoven 54, 8541 in Skødstrup, Denmark, designed to embody the company’s commitment to sustainability, innovation, and employee well-being. Solar power constitutes a substantial part of powering the headquarters, which comprises a 14,000 sq. ft. office and a 9700 sq. ft. warehouse. Charging stations for electric cars and bicycles are also provided on-site.

Designed in collaboration with Ambiente, renowned for its visionary approach to architecture, the building is a harmonious blend of functionality and aesthetics inspired by IMBOX’s products, history, and ethos. The facility comprises two wings – an administration wing and a wing dedicated to storage and product development.

“Our new headquarters not only reflects our worldwide momentum, but also, reflects our commitment to engineering best in class technology and doing everything we can to protect the planet, while nurturing creativity,” said René Charles Marker, CEO of Imbox Protection. “This new campus has plenty of outdoor space, important to our passionate employees who are working hard to develop products for which retailers, brands and consumers are demanding.”

The administration wing, characterized by an open and inviting design, features a combination of concrete, brick, and expansive windows, welcoming employees, guests, and customers. The entrance and foyer double as a showroom for Imbox Protection products.

The warehouse and product development wing boasts a more discreet facade, prioritizing functionality and efficiency. The interior spaces prioritize ample natural light and ventilation that adjusts on daily use to preserve energy.

Additionally, the building incorporates energy-efficient systems such as heat pumps, daylight control for lighting, and CO2 sensors for optimized ventilation and fitness facilities.

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About Imbox Protection.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, Imbox Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year and growing with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, IMBOX Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about IMBOX Protection and its in-store footwear protection solution at https://imboxprotection.com/us.

 

PORTLAND, Ore. (May 7, 2024) — Rumpl, the category leader in premium outdoor blankets, today announced a new partnership with best-in-class whitewater outfitter OARS. Rumpl will be the official and exclusive blanket sponsor for OARS and OARS Events, providing blankets and other comfort-focused products to guests, guides and support staff on OARS’ legendary rafting trips.

“Rumpl and OARS are connected by our value of getting people outside to experience the beauty of nature. Our partnership is a natural fit, as we remain committed to creating quality, durable products for our core consumers in the outdoor adventure space,” said Josh Weichhand, Rumpl’s vice president of global brand marketing. “The river has always provided a special sense of sanctuary, adventure and community for myself, so I’m personally excited to be working with a company as respected and experienced as OARS to amplify the benefits of Rumpl gear in those unique settings.”

The Rumpl and OARS partnership will put Rumpl’s technical blankets and comfort gear front and center on OARS guided rafting trips and events, allowing consumers and guides to experience product benefits first-hand. The versatile and useful Original Puffy Blanket will be accompanied with other river-friendly Rumpl products, including the Everywhere Towel, Puffy Poncho and more.

“A great experience on the river starts with assembling the best team and the right gear. In teaming up with Rumpl, we celebrate a passion for the outdoors and a shared ethos and approach to adventure,” said Steve Markle, vice president of sales and marketing for OARS. “Since the beginning, OARS has been proud of the company we keep, from our world-class guides to the people behind the scenes making each trip happen. We’re excited to welcome Rumpl into the fold—and provide our guests and crew with some cozy blankets to stay warm and comfortable in the wild places we love most.”

OARS has grown from humbling beginnings to become a world-class whitewater outfitter that caters to active travelers of all ages and abilities with more than 75 unique adventures offered worldwide. Founder George Wendt began professionally guiding rivers throughout North America 1969 and was quickly named the first exclusive non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through the Grand Canyon. Since then, OARS expanded its offerings with international trips while maintaining its distinct family-owned and operated management.

For more information on OARS or Rumpl, please reach out to Emily Nuchols (emily@undersolenmedia.com) or Corinne Baud (corinne.baud@rygr.us) respectively.

About OARS: In 1969, OARS became the first exclusively non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through the Grand Canyon. Today OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. Each year the company contributes to regional conservation organizations around the globe via voluntary donations and annual fundraising events, and in partnership with their guests, OARS has contributed more than $6 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company’s inception. For more information on OARS’ eco-friendly adventures, visit www.oars.com, email the company at info@oars.com or call 1-800-346-6277.

About Rumpl: Born of van life and enjoyed by adventure seekers everywhere, Rumpl exists to enrich the outdoor experience through versatile, high-performance comforts. Rumpl is the inventor of The Original Puffy Blanket and the originator of the technical blanket category. The brands’ products enhance places and pursuits, from mountains to beaches and every adventure in between. Rumpl’s vision is to get more people outdoors, stay comfortable and be prepared for whatever unfolds. Made For Whatever Unfolds.™ rumpl.com

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OARS PR Contact:

Emily Nuchols

emily@undersolenmedia.com

360-510-8696

 

Rumpl Contact:

Corinne Baud

corinne.baud@rygr.us

970-924-0704, ext. 2109

MORRISVILLE, Vt. (May 7, 2024) – Turtle Fur, the leading cold-weather headwear and accessories brand, is proud to launch its first official summer collection to encourage year-round adventuring. The collection offers performance styles for high-exertion activities and lifestyle options for everyday wear for the whole family, including cooling neck tubes, stylish bucket hats, and ball caps – all made of sustainable materials.

The new summer collection includes the following items:

• Offgrid 5 Panel Hat(MSRP $40): Designed for casual adventures, the Offgrid 5 Panel Hat is incredibly lightweight to keep you cool and comfortable. It also offers a floatable brim and moisture-wicking sweatband that allows an easy transition from paddling at the lake to sitting fireside at the campground.
• Hemp Boondocker Ball Cap (MSRP $50): Comfortable, lightweight, and classic, this wear-anywhere ball cap is mindfully made with soft and sustainable hemp and organic cotton. Perfect for your morning commute, long travel days, and beach hangs.
• Comfort Ice Tube (MSRP $20): Made from recycled materials, this feather-light and quick-drying tube is designed for maximum sun protection. With engineered perforation to keep you cool, this will be your new go-to accessory on every adventure – from fishing to running to hiking.

To learn more about the new collection visit www.turtlefur.com.

About Turtle Fur

Since 1982, Turtle Fur has been a leading headwear and accessories brand in the outdoor, snow sports, and lifestyle markets. Their mission is to create sustainable solutions for every body, that feel great, in every element, built for a life lived outside

Turtle Fur is proud to be a Certified B Corp®, committed to supporting access to the outdoors for all, investing in product sustainability, reducing waste, and collaborating as a force for good. For more information, visit turtlefur.com and follow them on social media @turtlefur.

 

 

 

LANDER, Wyo. (May 6, 2024) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, is excited to announce it has introduced reticles to its award-winning B Series and S Series product lines, as well as an all-new Ballistics Calculator powered by Applied Ballistics.

The new B.5 MOA/MIL brings customers the option of MIL and MOA reticles to the 18×56 configuration of the best-selling B.5 binocular. Featuring the same fluorite glass as the S Series spotting scope, the B.5 MOA/MIL is a large objective and high-magnification powerhouse designed for premium performance. It’s a go-to choice for those who are seeking a high-powered binocular specifically to elevate their shooting experience.

Reimagining the cornerstone of Maven’s spotting scope lineup is the new S1.2A and S1.2S. These new models expand on the exceptional features of the S.1, retaining all top-of-the-line specifications of their predecessor, while introducing interchangeable eyepieces. In addition to a 25-50×80 configuration, the S1.2A and S1.2S will be offered with fixed 30x MIL and MOA reticle eyepieces.

In addition to those available for the S1.2 models, Maven is also introducing reticle eyepieces for the S.3A and S.3S spotting scopes. Current S.3 owners will have the option of MIL or MOA reticles in a fixed 24x eyepiece.

“Hunters, long-range shooters, and outdoor enthusiasts all demand versatility in their optics,” said Brendon Weaver, Co-Founder and Head of Design/Marketing for Maven. “Offering further customization by introducing interchangeable eyepieces into our full-size and mid-size spotting scopes allows each user to personalize the optic to meet their changing needs. Additionally, a full-size binocular with reticles helps us round out our product offering. With the combination of these offerings alongside our newly introduced web-based Ballistics Calculator, achieving precision is now within reach for nearly everyone, surpassing past constraints.”

The brand has also introduced another outstanding tool for hunting and shooting enthusiasts with the new Ballistic Calculator powered by Applied Ballistics. Available on the Maven website, this new feature allows users to plug in their ballistic information to generate custom ballistic calculations for reticle holders, range cards and more.

“As always, we incorporated customer feedback and requests into the creation of these new items,” said Weaver. “Adding these optics and options to our existing lineup of scopes, rangefinders, and binoculars allows us to better provide our customers with nearly everything they need on the range or in the field.”

The Maven B.5 MOA/MIL binocular ($1,700), S1.2A/S spotting scopes ($2,200 with zoom eyepiece/$2,000 with reticle eyepiece), interchangeable spotting scope eyepieces ($500 zoom/$300 fixed), and Ballistics Calculator (free) are available now for purchase at www.mavenbuilt.com. All products and eyepieces are covered by Maven’s unconditional lifetime warranty.

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About Maven

Maven is a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices. By cutting out the middleman and selling directly to the consumer, the company eliminates retail markups and is, therefore, able to produce affordable products using best-in-class components. The result is high-quality optics offered at an exceptional value and covered by a lifetime warranty.

 

 

 

 

DENMARK (May 3, 2024) – Imbox Protection, the world’s only in-store footwear protection technology, today announced it won the Red Dot Award for Product Design 2024 for its minimalist appearance and innovative approach to automating the care service in shoe stores, relieving the burden on sales staff. Imbox Protection provides in-store treatment in sixty seconds protecting footwear against water damage, dirt, stains, and color fade.

The Red Dot Award, one of the most highly regarded seals of design quality worldwide, selects winners via a panel of international experts who seek exceptional design and innovation, composed of 39 experts from 20 countries across four continents. Criteria included aesthetic appeal, functionality, and innovative engineering. Imbox Protection will be recognized at the Red Dot Gala June 24, 2024, at the Aalto Theatre in Essen, Germany.

“We’re truly grateful to receive the Red Dot Award for Product Design 2024,” shared Oliver Hede, vice president of North American sales at Imbox Protection. “This recognition speaks volumes about the dedication of our team to create products that make a real difference. We are always striving to evolve and grow. This award will continue to inspire us to push the boundaries of what’s possible.”

The Red Dot Award builds upon Imbox Protection’s achievement of performing 150 million treatments since its founding and having a presence in 33 countries. Imbox Protection systems in the U.S. dispense a proprietary PFA-free, water-based formula through a modern box located in the footwear department of retailers.

Imbox Protection’s proprietary technology guarantees precise application, drying, and heating tailored to the specific needs of each shoe and protects suede, leather, textile, nubuck, and synthetic components, among others. After the treatment is completed in-store, shoes are ready for immediate wear.

The flagship Imbox Protection model is available in retailers around United States including Dillard’s, Famous Footwear, Lucky Feet, Scheels, Schuler Shoes, and SNIPES.

About Imbox Protection.
Launched in 2011 in Denmark as a more sustainable and convenient alternative to protecting shoes, Imbox Protection is the world’s only in-store footwear protection technology service using a safe and environmentally friendly treatment to protect against water damage, dirt, stains, and color fade. Imbox Protection has more than 7,500 units in retail stores globally selling more than 35 million treatments a year with trusted footwear retailers and partners. Based on surging demand in Europe and Japan, Imbox Protection has expanded availability in the U.S. with a North American headquarters in Chicago. The PCT patent-protected technology is designed, developed, and manufactured in Denmark. Retailers can learn more about Imbox Protection and its in-store footwear protection solution at https://imboxprotection.com/us.

PORTLAND, OR (May 2, 2024) – WaveCel, setting new benchmarks in helmet safety technology by going beyond standards to protect the head and the brain, is pleased to announce a strategic partnership with Backbone as its integrated marketing agency of record. This collaboration marks a significant step in WaveCel’s mission to revolutionize helmet safety across various industries.

Since its debut in 2019 within the sports sector, with Trek Bicycle and Burton/Anon embracing WaveCel technology in cycling and ski/snowboard helmets respectively, WaveCel has been at the forefront of safety solutions that revolutionize what’s inside a helmet. Now, with Backbone onboard, WaveCel aims to amplify its efforts in helmet safety by emphasizing the importance of brain protection and redefining the essence of what a helmet should provide.

“Backbone’s experience and expertise growing brand awareness in a dynamic media landscape make them the ideal partner for WaveCel,” said  David Visnack, Chief Marketing Officer at WaveCel. “As we expand our focus to address workplace safety in manufacturing and heavy industrial settings, we are confident in Backbone’s ability to effectively communicate our brand message to consumers.”

WaveCel launched a line of hard hats in 2022 designed to mitigate traumatic brain injuries resulting from slips, falls or impacts from falling objects. The WaveCel T2+ PRO and T2+ MAX models offer unparalleled protection, surpassing industry standards  by safeguarding against rotational forces as well as lateral impacts.

“As avid skiers and cyclists ourselves, we are intimately familiar with WaveCel Technology,” said Melissa Boisjoly, senior director at Backbone Media.  “We are excited to support the brand’s continued expansion into new categories.”

Founded by a leading surgeon and biomedical engineer, WaveCel’s technology, rooted in scientific research and rigorous testing, features a spatial cellular structure that absorbs energy from impacts through crumpling, flexing, and gliding mechanisms. With up to 73% more rotational force absorption compared to standard helmets, WaveCel significantly reduces the risk of concussion, making safety a top priority.

For more information about WaveCel and its innovative safety solutions for helmets, please visit WaveCel.com.

About WaveCel:

Based in Oregon and founded in 2016 by orthopedic surgeon Dr. Steve Madey and biomechanical engineer Dr. Michael Bottlang, WaveCel is a leading innovator in helmet safety technology. WaveCel’s spatial cellular structure revolutionizes helmet design, offering unparalleled protection against head injuries. With a commitment to advancing safety standards across industries, WaveCel continues to push the boundaries of innovation. Learn more at WaveCel.com and follow WaveCel on Instagram, Facebook and X. 

 

SAN JUAN CAPISTRANO, California – (May 2, 2024) – Outdoor Retailer, the leading business event for the outdoor industry, and Collective Shows, the premier wholesale marketplace for activewear and swimwear, today announced a collaboration for this year’s winter events. For the first time, Collective Shows will host a marketplace as part of Outdoor Retailer Winter this November 6-8, 2024, at the Salt Palace Convention Center in Salt Lake City, Utah.

In November, the Outdoor Retailer show floor will feature an exciting new addition: the Outdoor Retailer x Collective Shows space. This integration offers buyers from both events an opportunity to discover more brands and more products for their stores. Exhibitors in this space can select a Collective Shows all-inclusive booth package, allowing them to meet new buyers from across both markets. Attendees will have full access to the Collective Shows space, the Outdoor Retailer show, and the new Outdoor Design + Innovation sourcing show, as well as to all programming throughout the three days.

“We’re thrilled to bring Collective Shows into Outdoor Retailer this winter and create opportunities for buyers to explore activewear, swimwear, and athleisure, as well as see top brands across more categories as they plan their 2025 buys. And it provides avenues for exhibitors to build relationships with new buyers and enter new stores,” said Sean Smith, Outdoor Retailer show director. “There’s tremendous benefit in the ability to connect with new markets and support buyers from both events by delivering a larger assortment of products they’re already buying for, all under one roof. The November show will be a great preview into 2025.”

“Collective Shows is excited to be part of Outdoor Retailer and bring two great shows that complement each other together in November,” said Devon Ranger, show director for Collective Shows. “This opportunity expands our platform and provides greater value to our retailers and brands, creating more avenues to see emerging products and learn about future trends across multiple markets. Our priority is to ensure brands and retailers can successfully grow their businesses, and we’re looking forward to seeing new connections and inspiration through this collaboration.”

The Collective Shows allow buyers to connect with a curated selection of brands from activewear, swimwear, athleisure, performance wear, wellness, and more. Retailers gain a deeper understanding of the products they are buying through unique experiences and place orders for upcoming seasons. Renewal and early bird rates are available for Collective Shows exhibitors, and interested brands can inquire with their sales representative for more information on joining the new space in November.

Outdoor Retailer and Outdoor Design + Innovation, the new co-located sourcing event, bring buyers and brands from the outdoor industry together to connect, discover what’s new, learn from experts, and network with the outdoor community. Education sessions and networking events are held each day on the show floor and are accessible to all attendees and exhibitors. The early bird rate for Outdoor Retailer Winter 2024 exhibitors is approaching, and brands interested can contact the sales team.

Outdoor Retailer, Outdoor Design + Innovation, and Collective Shows are owned and produced by Emerald. The shows’ respective summer events are staging as scheduled. Outdoor Retailer and Outdoor Design + Innovation Summer is this June 17-19, 2024, at the Salt Palace. Collective Shows West, Swim Collective + Active Collective, is in Huntington Beach, California, on July 23-24, 2024.

About Outdoor Retailer

Outdoor Retailer, the leading U.S. business events for the outdoor and winter sports industry, brings together retailers, manufacturers, designers, distributors, industry advocates, journalists, and more to conduct the business of outdoor recreation through commerce, unique product experiences, dedicated media events, content, and web-based business solutions. Outdoor Retailer provides critical platforms for face-to-face commerce, product launches, networking, and focused industry education to enhance business and support the outdoor recreation economy. Visit outdoorretailer.com for more information.

About Collective Shows

Collective Shows are curated business to business trade shows that serve as an essential marketplace for top designers, manufacturers, and retailers in the swimwear, resort wear, activewear, and athleisure industries. A focus of the Collective Shows – Swim Collective + Active Collective – is to engage retailers and brands in ways that are unlike conventional trade show methods. Multiple annual events create a place for deep engagement through exhibition spaces, networking, immersive experiences, and advertising opportunities. Visit collectiveshows.com to learn more.

About Emerald

Emerald’s talented and experienced team grows our customers’ businesses 365 days a year through connections, content, and commerce. We expand connections that drive new business opportunities, product discovery, and relationships with over 140 annual events, matchmaking, and lead-gen services. We create content to ensure that our customers are on the cutting edge of their industries and are continually developing their skills. And we power commerce through efficient year-round buying and selling. We do all this by seamlessly integrating in-person and digital platforms and channels. Emerald is immersed in the industries we serve and committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze, and deliver breakthrough results. For more information, please visit www.emeraldx.com.