Archives: Press Releases

CARRBORO, N.C. (November 18, 2024) — Fleet Feet, the largest franchisor of run specialty stores, today announced a new vendor partnership with hylo athletics, an innovative, emerging footwear brand dedicated to performance, sustainability and environmentally-conscious design.

Fleet Feet’s vendor partner program, which includes 19 footwear, apparel and accessories brands, has a deep history of helping launch emerging brands, including HOKA, Karhu and On. The partnership with hylo athletics reflects Fleet Feet’s ongoing commitment to providing customers with a wide assortment of products that allows them to find the best-fitting footwear to accomplish their fitness and movement goals.

“Our vendor partner program has evolved over the years to align with the changing landscape of the running industry,” said Joey Pointer, president and CEO at Fleet Feet. “While we’ve increasingly leaned towards mature, well-established brands in recent years, we’re thrilled to partner with hylo athletics in the spirit of supporting emerging, innovative brands. This partnership is a great opportunity to test how we can help bring hylo’s products, sustainability mission, and unique story to life across our communities, connecting with our customers who are passionate about both performance and environmental responsibility.”

Hylo athletics, founded on the principles of combining performance with sustainability, has been gaining attention for its high-quality, eco-friendly products that push the boundaries of what is possible in running footwear. By using responsibly sourced materials, cutting-edge design, and a dedication to reducing environmental impact, hylo athletics is poised to reshape the landscape of performance-driven running shoes.

“We are excited to join Fleet Feet’s vendor partner program, furthering our commitment to the specialty running channel in North America,” said Michael Doughty, co-founder of hylo athletics. “Fleet Feet’s position as the leading run specialty retailer will allow us to continue on our mission to inspire runners to run like the world depends on it and to reduce the impact that running shoes are having on our environment.”

The new partnership will allow Fleet Feet to offer hylo footwear to customers at select brick-and-mortar stores and online. Through this collaboration, Fleet Feet will also help elevate the brand’s story, focusing on how hylo’s mission to build more sustainable products can positively impact the running community and the planet.

For more than 48 years, Fleet Feet owners, operating partners, and employees have created welcoming environments that allow runners, walkers, and fitness enthusiasts of all abilities to conquer their goals at every level, on every surface, at every distance with personalized solutions, knowledge, and empowerment. Fleet Feet’s nationwide network of community-based retail stores are a place of inspiration, showing people how Running Changes Everything®.

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About Fleet Feet

Founded in 1976, Fleet Feet is the largest franchisor of locally owned and operated run specialty stores. With more than 275 Fleet Feet stores in 40 states and a national headquarters in Carrboro, N.C., Fleet Feet is committed to providing runners, walkers and fitness enthusiasts with outfitting expertise, robust training programs, community support and rewards. Fleet Feet believes that RUNNING CHANGES EVERYTHING® and has been recognized in Fast Company’s Brands That Matter, the Inc. 5000 list of America’s Fastest-Growing Companies and Best in Business, Newsweek’s list of America’s Best Retailers and America’s Best Online Shops, and PRWeek’s Purpose Awards. Stay inspired, motivated and connected at Fleet Feet.

About hylo athletics

Established in the UK in 2020, hylo athletics is a community of passionate runners on a mission to protect the planet they run on. Their footwear is crafted at the intersection of high performance and low environmental impact, enabling runners to “run like the world depends on it.”

 

Costa Mesa, Calif. (Nov. 18, 2024) – 5.11®, the global innovator of purpose-built apparel, footwear and gear today announced the launch of its latest Everyday Carry (EDC) offerings in time for fall and holiday shopping season. Designed to meet the needs of both tactical professionals and everyday adventurers, this new collection includes a range of versatile tools, accessories, and apparel that are engineered to provide maximum utility, comfort, and style, ensuring that users are always equipped and ready for the demands of their day.

“The EDC line is designed to empower our customers, whether they’re out in the field or navigating daily life,” said Troy Brown, CEO of 5.11. “We understand the importance of gear that performs under pressure, and this collection reflects our dedication to providing dependable solutions for every situation.”

The 5.11 Deploy TL-USB, PL-USB, and K-USB lights are compact and versatile lighting solutions built for ideal peace of mind. The Deploy TL-USB ($80) is the largest of the trio, delivering 1000 lumens of powerful brightness for more demanding situations. The Deploy PL-USB ($60) offers a slimmer profile with 300 lumens, making it a great pocket-sized option for quick, reliable lighting. The smallest of the group, the Deploy K-USB ($30), is a keychain-sized flashlight offering 150 lumens of light in an ultra-portable form. All three models feature rechargeable USB-C functionality, durable weather-resistant construction, and multiple lighting modes, ensuring dependability in a wide range of environments. Whether you need maximum visibility or a more compact everyday solution, the Deploy series has a reliable lighting tool for any scenario. All Deploy lights are offered in black, and the Deploy PL-USB and K-USB are also available in ranger green.

Made for high-end, professional performance, the Response XR1 line offers multiple levels of lights designed to meet the varying needs of professionals in high-pressure environments. All three models offer powerful illumination in a compact form, making them ideal for law enforcement, military personnel, and first responders.

The Response XR1T ($75) is the largest of the trio, offering enhanced grip and durability, while the Response XR1C ($65) is more compact than the XR1T, perfect for every day without compromising on performance. Despite being a mostly polymer construction, the Response XR1P ($50) strikes a balance between size and power, offering high performance in a portable form. All models feature multiple lighting modes, are constructed from rugged, impact- and weather-resistant materials, and are dual-fuel 18650 rechargeable compatible. The XR1 series provides reliable, long-lasting lighting in demanding conditions. All Response XR1 lights are offered in black, and the Response XR1P is additionally offered in orange.

The 5.11 Fix It, Everyday, and Covert Gift Sets are curated collections designed to provide practical solutions for various lifestyles, making them ideal gifts for outdoor enthusiasts, tactical professionals, and those who pride being prepared every day. The Fix It Gift Set ($30) features a Base 1SF keychain knife, Hardpoint MK1 carabiner, and an EDT Multitool, making it the perfect compact toolset for quick repairs and adjustments. The limited edition Everyday Gift Set ($40) is a knife set featuring both the Icarus DP, a 3.5” blade, and the Base 3DP frame lock knife, a smaller 2.75” blade for added convenience. The Covert Gift Set ($50) is tailored for discretion and style. This set offers low-profile, technical items for users who value both functionality and subtlety. It includes the Icarus RT Mini with a 2.8” reverse tanto blade, a Hardpoint M1+MD two-piece removable carabiner and docking system, an EDT Hex mini screwdriver, and a Steel Jacket Money Clip. Each set reflects 5.11’s commitment to durability, reliability, and versatility, making them thoughtful gifts or stocking stuffers for anyone who values high-quality, mission-ready gear.

The Endo.K Insert ($15) is designed for seeking optimal knee comfort without sacrificing mobility. Engineered with a lightweight and durable design, the ENDO.K Insert offers superior breathability and cushioning, making it ideal for prolonged wear in demanding environments. Its anatomical shape with silicon grip print ensures a secure fit within 5.11 pants and functional gear, while the flexible construction allows unrestricted movement during dynamic activities.

For more information about 5.11 and its full line up of product offerings, or to find a 5.11 store near you, visit www.511tactical.com.

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About 5.11, Inc.

With offices around the globe, 5.11 works directly with end users to create Purpose-Built Gear™ to enhance the safety, accuracy, speed, and performance of tactical professionals and technical enthusiasts worldwide. 5.11 products exceed rigorous standards, which have allowed the brand to establish a reputation for innovation and authenticity, and become the premier choice for those who live the Always Be Ready® lifestyle. 5.11 products can be purchased online, through authorized dealers and retailers, as well as at 5.11 company-owned retail stores.

Learn more about 5.11’s best-selling gear and accessories at www.511tactical.com. Find a full list of 5.11 company-owned retail stores at www.511tactical.com/store-locator Connect with 5.11 on Facebook, Twitter @511Tactical and on Instagram @511Tactical and #511tactical

5.11, Inc. is a subsidiary of Compass Diversified (NYSE: CODI).

5.11, 5.11 Tactical, Always Be Ready, and Purpose-Built Gear™ are trademarks of 5.11, Inc. All rights reserved.

 

 

Louisville, CO – November 18, 2024 – onWater Fish, a leading mobile app for anglers across the U.S., is excited to announce a new partnership with California Trout (CalTrout), launching in celebration of World Fish Migration Day and CalTrout’s #MigrationMatters campaign. This exciting collaboration not only highlights the importance of fish passage for California’s native fish species, but also marks the beginning of an ongoing effort to equip anglers with the tools to support sustainable fishing and river restoration.

Supporting Fish Passage with Purpose

From November 18th through November 25th, onWater Fish will offer users 20% off mobile app subscriptions, with $20 from every purchase going directly to CalTrout to support their fish passage projects. These initiatives focus on removing outdated dams and barriers, restoring natural river flows, and enhancing fish migration routes, essential for the survival and recovery of California’s aquatic species.

“At onWater, we believe that responsible angling goes hand-in-hand with conservation,” says Alex Maier, CMO of onWater. “Our giveback campaign with CalTrout marks the start of a much larger initiative to integrate conservation tools into our app. Together, we’re not only supporting vital fish passage work but also preparing to provide anglers with data-driven resources that will help them contribute directly to these efforts in the future.”

Celebrating World Fish Migration Day

World Fish Migration Day, observed on November 21st, raises awareness of the importance of migratory fish and their habitats. CalTrout’s #MigrationMatters campaign emphasizes the urgent need for fish passage solutions and river restoration efforts across California, with a focus on habitat recovery and ecosystem protection. It also highlights the importance of scientific monitoring work to better inform and understand restoration.

“This partnership with onWater comes at a critical time for California’s rivers,” says Curtis Knight, Executive Director of CalTrout. “Together, we aim to inspire anglers and outdoor enthusiasts to take action for native fish, ensuring that future generations can witness the return of iconic fish species to their ancestral spawning grounds.”

A Commitment to River Restoration

California Trout has been at the forefront of river restoration efforts for over five decades, leading the charge in removing obsolete dams, rehabilitating river systems, and protecting endangered fish populations. These actions are not just about preserving species—they’re about safeguarding the ecological integrity of entire watersheds, which support biodiversity, local communities, and cultural heritage.

About onWater

onWater Fish is a mobile app designed to empower anglers of all skill levels to find success on the water, while promoting conservation awareness and responsible fishing practices. The app provides users with interactive maps, real-time fishing information and conditions, and customizable content. Learn more at www.onwaterapp.com.

About California Trout

California Trout (CalTrout) has been leading efforts to restore rivers, protect watersheds, and ensure resilient wild fish populations across the state for over 50 years. Through advocacy, restoration, community engagement, and collaboration, CalTrout works to secure healthy waters for future generations. Learn more at www.caltrout.org.

Media Contact:

Laura Buckmaster

onWater
laura@buckmasterconsulting.com
770.490.0600

onWater Partnerships and Community Engagement Inquiries:

Lindsay Kocka

onWater
lindsay@onwaterapp.com
612.816.1180

For further information on the onWater and CalTrout Giveback Campaign and partnership, please visit https://onwater.webflow.io/caltrout

Red Lodge, Mont. (Nov. 18, 2024) – Crazy Creek Products, a leading manufacturer of outdoor seating for 37 years, is excited to announce the launch of its new ambassador program, designed to elevate brand awareness and foster community engagement through user-generated content. This program is now accepting applications and invites passionate outdoor enthusiasts and adventurers to apply HERE.

“We’re thrilled to launch this program and get the word out about Crazy Creek to a wider audience,” said Karson Bagby, Co-Owner of Crazy Creek. “Our ambassadors will play an important role in reaching diverse audiences while celebrating the adventures our products facilitate. We firmly believe in the power of community, and this initiative reflects our commitment to fostering authentic connections.”

Crazy Creek ambassadors will receive gear samples and represent the brand in their community and online on their social channels. The 2025 ambassador commitment will be for one year.

The Crazy Creek ambassador application will be open from Nov. 18 to Dec. 18. The ambassador team will be announced in late January 2025.

For more information about Crazy Creek and its ambassador program, please visit crazycreek.com and apply here.

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About Crazy Creek

Founded in 1987 in Red Lodge, Montana, Crazy Creek has been a pioneer in outdoor seating, known for its innovative, lightweight chairs. The brand’s mission to perfect “just sit there” comfort across any terrain has garnered trust worldwide among outdoor professionals and enthusiasts alike. Renowned for their quality craftsmanship and attention to detail, Crazy Creek chairs have traveled from the backcountry of Northern Alaska to sunny backyards in Southern Florida. The product line includes a range of chairs crafted from the most durable fabrics, featuring carbon fiber stays and a custom stitching process, all backed by a lifetime warranty on Original & Hex 2.0 Chairs. In 2024, Crazy Creek introduced the AirCliner, its most compact and comfortable chair yet. For more information, visit crazycreek.com.