Archives: Press Releases

Wiley X continued its strong partnership with Boot Campaign at the 4th Annual Boots & Barrels Clay Shoot, held on March 7th in San Antonio, TX. For the second consecutive year, Wiley X made a significant contribution by donating high-performance eyewear and sponsoring the event with a four-person shooting team.

The event provided an invaluable opportunity for Wiley X to engage with like-minded brands and tactical influencers while supporting a cause close to their heart. As a company, Wiley X is committed to honoring military service members and their families and looks forward to continuing its collaboration with Boot Campaign in future events.

About Boot Campaign
Boot Campaign is dedicated to showing gratitude for military personnel and providing personalized care for veterans and their families. By addressing the root causes of the hidden wounds of war, Boot Campaign offers stress-relieving support that produces long-lasting, life-changing results for those who have served.

VUARNET UNVEILS NEW HORIZONS 

From the slopes of the French Alps to the decks of sailors, Vuarnet has long been synonymous with performance-driven eyewear. The new HORIZON collection reimagines this legacy, drawing inspiration from the brand’s  ARCTIC collection while embracing the cutting edge of contemporary design.  

With a commitment to precision, craftsmanship, and high-performance materials, Vuarnet once again proves that innovation and heritage go hand in hand. HORIZON blends sharp, contemporary aesthetics with everyday wearability. This collection refines striking designs into timeless classics—ideal for daily adventures. Debuting in two distinct silhouettes— HORIZON 01, a rounded pilot shape, and HORIZON 02, an angular rectangle—each frame is crafted from Japanese titanium, offering exceptional lightness and durability. Each is equipped with adjustable temples for the perfect fit. These designs seamlessly blend sharp aesthetics with practical versatility,  making them an ideal choice for every endeavor.  HORIZON will retail from $480 to $540. 

ICE 01: NOW FEATURING THE GREY BLUELYNX™ LENS  

For decades, VUARNET has stood for adventure and high performance, a heritage intrinsically linked to the sea. From our pioneering sponsorship of the 1995 America’s Cup to today’s partnerships with 2024 Olympic sailors Lara Dallman-Weiss and Tim Mourniac, our commitment to maritime excellence remains unwavering.  With the launch of the new ICE 01, we continue to merge cutting-edge design with the spirit of the ocean, offering unparalleled protection and clarity for those who navigate both the waves and the elements. 

The ICE collection continues to push the boundaries of outdoor performance. ICE 01 receives a cutting-edge update with the all-new Grey Bluelynx™ lens, designed to enhance clarity and protection in high-glare environments. 

The Grey Bluelynx™ lens is a grey base for a neutral tone and perfect color rendering with a blue bi-shaded mirror treatment. The Bluelynx™ treatment increases protection from the sun. Ideal for mountain and ocean environments. Offering Category 3 protection against 100% of UV light, 90% of infrared light, and 93% of harmful blue light. 

This refreshed model features a translucent frame, inspired by the pristine beauty of glaciers, and accented with bold red details for a dynamic contrast. Equipped with removable side shields for adaptable protection, comfort-driven temple tips, the ICE 01 is the ultimate companion for any outdoor pursuit. ICE 01: GREY BLUELYNX™ will retail for $395.

GLACIER 02 ECLIPSE: BUILT FOR EXTREMES 

A true industry icon, the GLACIER 02 reinforces its legendary status with the introduction of ECLIPSE—a model designed for the brightest, most demanding environments. Vuarnet’s Eclipse mineral glass lens provides  Category 4 protection, filtering out 95% of visible light, making it one of the most protective lenses on the market. 

For over six decades, Vuarnet has been at the forefront of high-altitude eyewear innovation, building upon a legacy that began with the earliest pioneers of glacier sunglasses. While specialized alpine eyewear emerged in the mid-20th century, it was in 1974 that Vuarnet revolutionized the market with its own GLACIER model.  Designed with cutting-edge mineral lenses and a bold aesthetic, the GLACIER quickly became the standard for adventurers. In 1978, Jean Afanassief wore the frame as the leader of the first French team to conquer  Everest. Today, that pioneering spirit continues with the GLACIER 02 ECLIPSE—an embodiment of Vuarnet’s unwavering commitment to innovation, protection, and timeless alpine style. GLACIER 02 ECLIPSE will retail for $715.

NEW LOW LIGHT PHOTOCHROMIC MINERAL LENS TECHNOLOGY 

For its Spring 2025 collection, Vuarnet introduces a groundbreaking mineral glass lens—Photochromic Pink  Lynx™. 

Staying at the forefront of lens innovation, these state-of-the-art lenses are crafted from premium mineral glass,  delivering unmatched optical clarity and durability. They incorporate advanced in-mass photochromic technology,  allowing them to seamlessly adapt to changing light conditions (Category 1 to 2) for optimal vision and eye comfort. 

Available in Pink, these lenses are specifically designed to enhance contrasts in low-light environments and protect against harmful blue light. 

About Vuarnet : 

Jean Vuarnet was a free-spirited, legendary champion. He was constantly pursuing improvement, leading him to create the VUARNET brand. 

Jean Vuarnet pioneered such innovations as inventing the “egg” or “tuck” position and was the first skier to compete on metal-edged skis, helping him win the gold medal in downhill skiing at the 1960 Winter Olympic  Games. He is known for creating Avoriaz, the first car-free resort, and Portes du Soleil with an avant-garde approach to the mountains. 

Since 1957, VUARNET has relentlessly pursued excellence, preserving its “esprit sportif” by developing the highest performing products with an impeccable sense of style. Today, VUARNET still produces its mineral glass lenses in its own French factory, using traditional manufacturing methods unchanged since its inception.  This unique savoir-faire is recognized by the label “Entreprise du Patrimoine Vivant” by the French government.  VUARNET mineral glass lenses are unparalleled in clarity and durability, and provide the best protection against sunlight and sunflection thanks to Lynx™ technology. 

VUARNET is an invitation to enjoy the outdoors, IT’S A VUARNET DAY TODAY. 

About Thélios: 

The name “Thélios” is the synthesis of the names of the Greek gods Theia, goddess of light and sight, and Helios, god of the sun. Born from the will of LVMH Group, world leader in luxury, to establish itself in the eyewear sector, Thélios designs, produces, and distributes sunglasses and optical frames for some of its most prestigious Maisons: Dior, Fendi, Celine, Givenchy, Loewe, Stella McCartney, Kenzo, Berluti, Bulgari, Tag Heuer and Fred. In addition, Thélios owns two proprietary brands, Barton Perreira and Vuarnet. With its Manifattura, located in Longarone, Italy, Thélios blends the distinct identity of each Maison with Italian craftsmanship to create exceptional luxury eyewear. Thélios offers its own “enlightened look” on the sector, providing the highest level of quality and excellence both in its products and service.

April 10, 2025 – Albany, OR – Backcountry dining gets a flavor boost with Mountain House’s two new protein-packed recipes: Cheesy Beef Enchilada Bowl and Korean-Inspired Beef. Known for convenient, high-quality freeze-dried meals, Mountain House brings bold, global flavors to adventurers and preparedness pros alike, providing nutritionally rich meals with an industry-leading shelf life of 30 years.

The Cheesy Beef Enchilada Bowl delivers the soul-satisfying taste of a classic enchilada in a convenient, just-add-water pouch. Made with real corn tortillas, seasoned beef, fluffy long-grain rice, black beans, and smothered with melted cheese and a smoky, spicy red enchilada sauce, this meal provides 32g of protein and 660 calories per pouch to fuel even the most demanding expeditions. Made without artificial flavors or preservatives, this freeze-dried enchilada offers the authentic taste of your favorite taqueria in a convenient, trail-ready form.

“This flavor development started with the sauce, perfecting the spices and heat level,” said Drew Heubsch, Research and Development Director at Mountain House. “Our team cooked countless enchiladas in the lab to dial in the best flavors and textures as our gold standard throughout development.”

Inspired by consumer input, the Korean Inspired Beef with Rice and Vegetables entrée is a bold and savory meal option featuring tender cuts of beef, crunchy zucchini and carrots, and perfectly textured basmati rice, all simmered in a sweet and savory Bulgogi sauce with a touch of heat. Infused with fragrant ginger and garlic, plus a little depth from soy sauce and toasted sesame seeds, this meal delivers a delicious balance of umami flavors. With 22g of protein and 580 calories per pouch, it delivers a satisfying, home-cooked taste, offering comfort after a long day outdoors or a sense of normalcy in an emergency.

“After months of researching and testing to create an authentic, on-the-go Beef Bulgogi experience, our team worked closely with suppliers to develop a custom beef ingredient with the right flavor, cut, and texture and chose basmati rice for its nutty flavor and firm bite,” said Drew Huebsch, Research and Development Director at Mountain House. “Our mission is to elevate your time outside with every tasty spoonful. Both Cheesy Beef Enchilada and Korean Inspired Beef bring exciting entrées to our lineup and provide fuel for adventure through balanced and nutritionally rich recipes our consumers trust– because great food belongs in the wild.”

Mountain House has been a leader in the freeze-dried food industry since 1969, providing outdoor enthusiasts, emergency preppers, and the U.S. military with delicious, high-quality meals. Crafted with simple, whole ingredients, each meal is freeze-dried to lock in taste and nutrition and is backed by a Taste Guarantee.

Both the Cheesy Beef Enchilada Bowl and Korean Inspired Beef are now available in two-serving pouches with an MSRP of $11.99, expanding Mountain House’s offerings to 29 flavorful meals. Find them online at www.mountainhouse.com or in select specialty retailers and REI this June.

For more information on Mountain House and its latest meal offerings, visit www.mountainhouse.com or contact Katie Richter at katie@darbycommunications.com.

ABOUT MOUNTAIN HOUSE

Named after an Oregon restaurant on the slope of the Cascades that once welcomed outdoorspeople with warm meals after full days of adventure, Mountain House is the freeze-dried meal category leader. With its great taste, ease of use and reliability the brand has been helping backpackers, hikers, anglers and hunters stay out longer and go out further since 1969, offering comfort under any condition. Mountain House has a 56-year legacy proudly serving wholesome, delicious meals to the US military. All of its products are backed by a Taste Guarantee and a proven shelf life of 30 years. For more information and a complete list of products, visit www.mountainhouse.com.

Bloomington, Minn. (April 10, 2025) – Salsa Cycles will launch four new mountain bikes and eMTBs at the 2025 Sea Otter Classic in Monterey this week. The brand is proud to introduce the Spearfish Carbon endurance XC, Blackthorn Carbon 125 trail and145 all-mountain and Notch Carbon eMTB.

The launch is a continuation of the brand’s 44 years of mountain biking evolution with significant engineering and design updates to four platforms. This will be one of Salsa’s largest mountain bike releases ever, with something new for a wide range of riders, from XC racers and trail riders to all-mountain and e-assist categories.

“Salsa is pleased to share revamped Spearfish, Blackthorn, and Notch platforms,” said Salsa Product Manager Joe Meiser. “Spearfish is back and built for the world’s toughest single and multi-day races. Blackthorn 125 and 145 are highly tunable trail bikes that can take on nearly any trail, anywhere; they’re also the only trail bikes with two bottle mounts. Notch C is a monster of a carbon enduro eMTB with travel adjustment from 160–180mm; it harnesses the power of e-assist for lap after lap of skill-building trail experiences. Together, these bikes represent Salsa’s continued excitement in the rapidly evolving mountain bike space.”

Salsa will reveal these bikes on April 10 as part of their activation at Sea Otter Classic, an annual bicycling festival held in Monterey, California. Salsa will build on the launch with a months-long “For the Love of Dirt” campaign featuring reviews, athlete stories, demos at regional events, and more.

Riders will be able to find these new mountain bikes at their local Salsa retailers this spring;  Notch C is available at retailers now.

Spearfish:

Spearfish is Salsa’s 29” Endurance XC bike. It’s built to thrive in the world’s toughest single- and multi-day races, from Marji Gesick to the Arizona Trail Race. Spearfish is lightweight, efficient, and capable – a formula that makes all the difference in the 11th hour. This rig is in its element on long, rugged courses with endurance XC geometry for sharp handling and speed, whether climbing or descending. The Spearfish is adaptable to multiple trail types and rider preferences.

• Spearfish C Deluxe XO AXS Transmission: $10,999
• Spearfish C Deluxe GX AXS Transmission: $6,499
• Spearfish C Eagle 90 Transmission: $4,999
• Spearfish C Deore 12: $3,999
• Spearfish C Deluxe Frame: $3,499

Blackthorn 125:

Salsa’s latest trail bike, the Blackthorn 125 is a well-balanced machine for riders who want the speed and agility to handle anything the trail may bring; it’s fluid  in the tight sections and precise when navigating techy descents. It is designed to bring everything riders need for the long ride without weighing them down.

• Blackthorn 125 C GX AXS Transmission: $5,999
• Blackthorn 125 C Deore 12: $3,499

Blackthorn 145:

Salsa’s latest all-mountain bike, the Blackthorn 145 is a rugged rig that’s ready for backcountry trails and rowdy lines. It’s most at home on the steep and techy terrain – both up and down the mountain. Built to be capable, confident, and cargo-friendly without being a handful, Blackthorn 145 brings the fun to big days on the trail.

• Blackthorn 145 C XO AXS Transmission: $7,999
• Blackthorn 145 C GX AXS Transmission: $5,999
• Blackthorn 145 C Deore 12: $3,499
• Blackthorn 145 C Frame: $2,999

Notch Carbon eMTB:

Notch is Salsa’s electric enduro bike. It’s a balanced platform that’s inspired by extra laps, big backcountry miles, and the thrill of exploring new trail systems. With geometry poised for stability at speed, a Bosch Performance Line CX Class 85nm 1mid-drive motor is powerful and compact, efficient Split Pivot suspension and on-bike storage features, it’s versatile enough to roam far on rowdy terrain or battle between the tape in an eMTB enduro event. Take on vast singletrack adventures with Notch.

• Notch C GX AXS Transmission: $7,499
• Notch C Deore 12: $5,499

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About Salsa Cycles

Salsa Cycles is the Adventure by Bike brand. Started in 1981 and based in Bloomington, Minnesota, our mission is to build the best possible bikes and accessories for adventure. Through products and stories focused on ingenuity, inspiration, and inclusivity, we seek to lead riders to new places, people, extraordinary achievements, and unforgettable experiences. Please visit SalsaCycles.com to learn more.