Archives: Press Releases

Angels Camp, Calif. — “Don’t let anybody tell you that you’re too little or that you’re a girl, or you can’t do what you set your life to do,” says Cindell Dale, veteran Grand Canyon dory guide in the powerful, award-winning short film, About Damn Time: The Dory Women of Grand Canyon, which will be released to the public on June 5, 2025.

Presented by OARS and directed by award-winning filmmaker Dana Romanoff, About Damn Time celebrates the fearless women who have navigated the Grand Canyon’s legendary whitewater in handcrafted wooden dories, breaking barriers and building a legacy of environmental advocacy and adventure along the way.

“It was a man’s world down there, so it was a little intimidating,” Dale recalls in the film. “I had to prove myself. Proving it to myself was easy. Proving it to others was a journey.”

From its award-winning premiere at the Wild & Scenic Film Festival to an International Women’s Day spotlight at the No Man’s Land Film Festival and most recently at Mountainfilm in Telluride, About Damn Time has resonated with audiences across the country. Now, this moving tribute to resilience, camaraderie and conservation will be available for all to watch online when it drops publicly on June 5.

“Being a female in this industry, I think I came in at a really good time,” says Mary Kruse, an OARS Grand Canyon guide. “The women that have come before me, whether they knew it or not, are why I’m here.”

The film explores the evolving legacy of dory boatwomen—from early pioneers to today’s emerging leaders—while spotlighting the ongoing challenges surrounding Colorado River conservation. Originally introduced in the 1970s to honor threatened wild places, dories have become vessels of both exploration and environmental storytelling.

“I don’t want to have any regrets in life,” says Dale. “And my biggest fear with the Colorado River is that we have just used her up. We as river guides are provided the opportunity to advocate for mother nature and to tell that story.”

Director Dana Romanoff adds, “This film is dedicated to the women who’ve run the rapids before us and those still pushing against the current.”

About Damn Time will premiere to the public starting Wednesday, June 5, at 12:30 p.m. PT: https://youtu.be/rzf8dGYscwk

Available upon request:

• Interviews with Grand Canyon dory guides featured in the film and filmmaker.
• Full film access for private viewing.
• Production and Grand Canyon stills.

Media Contacts:

Emily Nuchols: emily@undersolenmedia.com // 360.510.8696

Jess Grant: jessica@undersolenmedia.com // 315.420.0127

About OARS:
In 1969, OARS became the first exclusively non-motorized rafting outfitter authorized by the National Park Service to run trips on the Colorado River through the Grand Canyon. Today OARS caters to active travelers of all ages and abilities with more than 75 unique itineraries worldwide, including one-day and weekend escapes. Each year the company contributes to regional conservation organizations around the globe via voluntary donations and annual fundraising events, and in partnership with their guests, OARS has contributed more than $6 million in donations and fees toward the preservation of the environment and to various conservation initiatives since the company’s inception. For more information on OARS’s eco-friendly adventures email the company at info@oars.com or call 1-800-346-6277.

 

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DENVER, CO (June 3, 2025) — Altra, a leading innovator in performance running footwear, is excited to announce the launch of its “Experience a New High” campaign, a bold celebration of the euphoric power of movement and the dopamine rush runners know and love.

Rooted in Altra’s brand ethos of Stay Out There, the campaign showcases the new  Experience Collection: three dynamic shoes designed to deliver a smooth, propulsive ride across both road and trail while helping runners tap into that elusive feel-good flow.

The campaign celebrates the kind of natural “high” that movement has the power to create. It centers on the dopamine rush of running: the joyful, euphoric sensation that comes from being fully present in your body and your stride.

“This campaign is about more than just running. It’s about unlocking the mental and physical high that running gives back,” said Reyna Alishio, Head of Brand and Global Marketing at Altra. “When your shoes move naturally with you, no friction, no distractions, you can free your mind, stay present, and truly enjoy the ride.”

The Experience Collection includes:

• Experience Flow 2 (Road): a sleek, lightweight road shoe built with versatility in mind for everything from easy runs to strides and light tempos, featuring new EGO P35 midsole foam for increased energy return
• Experience Wild 2 (Trail): a trail shoe that strikes the fine balance between rugged and nimble for moving smoothly over unpredictable terrain, featuring a redesigned upper for enhanced breathability and overfoot protection
• Experience Form (Road Stability): a supportive road shoe featuring the same sleek silhouette as the Experience Flow with the addition of subtle guidance technology for underfoot stabilization

Each model features Altra’s signature FootShape Fit, a low 4mm drop, and rocker shape geometry for a propulsively smooth stride that makes it easy to get into a groove across all types of terrain.

Colorado: Home Base for a High-Energy Summer

To help spread the runner’s high across Colorado, Altra will activate “Dopamine Dispensary” pop-ups throughout the region. Activations will take place at a dozen events, from local trail races to cooldown run club meetups and run-adjacent gatherings like Yoga on the Rocks.

“Colorado is the perfect setting for this campaign,” said Reyna Alishio, Head of Brand and Global Marketing at Altra. “Our global headquarters are here, and Colorado is a place where movement is part of the lifestyle, and where running isn’t just about fitness—it’s about resetting your mind, lifting your mood, and reconnecting with yourself and others.”

The Experience Collection is available now at altrarunning.com and select retailers nationwide.

About Altra
Altra was born from a passion for innovation and natural running in the Wasatch Mountains of Utah. Today, Altra has made its home in the heart of Colorado’s outdoor culture, where the brand continues to design footwear that helps runners move more naturally. From humble beginnings in a small specialty running store to its current base in Denver, Altra has always focused on creating shoes that empower runners to achieve their best. The signature FootShape™ toebox allows the toes to spread for enhanced stability, while the Zero to Low Drop promotes a more natural running posture. Altra is committed to unlocking human potential by inspiring people to move naturally, wherever their journey takes them. #altrarunning #stayoutthere

 

June 3, 2025 – Boulder, CO – Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its annual limited edition summer flavor for Sport Hydration Drink Mix: Passion Fruit + Orange + Guava. This year’s summer seasonal blends tangy passion fruit, juicy orange, and mellow guava for a smooth, tropical thirst-quencher.

Each summer, Skratch Labs explores exciting flavors using real fruit to invigorate their flagship Hydration Sport Drink Mix with a seasonal launch. This year, they share a classic Hawaiian flavor combination charged up with an electrolyte profile that mirrors what’s lost in sweat. The drink mix delivers 19 g of sugar at a 1:1 glucose-to-fructose ratio, and 400 mg of electrolytes in 80 calories per serving to fuel athletes. Gluten-free, dairy-free, vegan, and Kosher, Skratch Sport Hydration Drink Mix is easy on the gut and palate during exercise since it eliminates functionless ingredients like artificial sweeteners and color agents.

“Our summer seasonal flavors are one more way we show that sports nutrition and hydration can taste great when it’s made with real ingredients,” said Mellisa Allen, Vice President of Sales & Marketing at Skratch Labs. “Passion Fruit + Orange + Guava is our tropical take—bright, juicy, and fruit-forward—while still giving athletes exactly what they need to stay hydrated when training and racing in the summer sun.”

Passion Fruit + Orange + Guava joins six regular Sport Hydration Drink Mix flavors as the rotating summer seasonal: Lemon + Lime, Orange, Raspberry Limeade (50 mg of caffeine per serving), Strawberry Lemonade, Fruit Punch, and Pineapple. It is available in a 20-serving 440g bag. Passion Fruit + Orange + Guava Sport Hydration Drink Mix may be purchased directly at skratchlabs.com, at select retailers, Amazon, The Feed, and Skratch Labs Cafe in Boulder, CO.

For more information on Skratch Labs, the Skratch Cafe, and the latest product releases and innovations, please contact Tim Nooney at tim@darbycommunications.com.

About Skratch Labs:

Born in Boulder, CO in 2012, Skratch Labs is a performance nutrition innovator that helps athletes be better. Founded by two cycling pros who spent years on the Pro Cycling Tour watching teammates consume bad-tasting sports nutrition products that caused digestion issues, they created a “secret drink mix” composed of real sugar, salt, and fruit powder mixed in a 5-gallon paint bucket for their team. More than a decade later, Skratch Labs’ approach is the same: help athletes perform better by solving their nutrition problems without causing new ones, using real food ingredients. You can learn more at Skratch Labs, follow on social, join Skratch Labs’ Strava Club, enroll in the affiliate program, or visit the Cafe and Flagship Store.

 

 

STOCKHOLM, Sweden (June 3, 2025) — POC and Team Amani are proud to release a new ‘Team Amani’ collection, which includes the new Cytal and the brand-new Ultra Vest. Designed and developed with the Amani team and riders, the new Team Amani edition channels the team’s raw energy and celebrates their deep-rooted fire and purpose.

The limited-edition collection is available immediately and will also be used by the team during the Migration gravel race in Kenya. This unique race has established its place in the global gravel race calendar and plays a fundamental role in bringing the best professional riders and focus to East Africa. It’s also where Amani riders finally get the chance to ride and compete on home turf.

“The new Team Amani edition exudes everything we stand for — it’s fueled by our energy, our fire, and our drive to do things our way,” said Mikel Delagrange, Director — and head cheerleader — of Team Amani. “We want our riders to bring their own spirit to elite performance — smiling, enjoying the pressure, embracing the competition. But behind that joy is a deep, often unseen dedication: the hours in the dark, the sacrifices, the quiet discipline it takes just to reach the start line. That kind of dedication, drawn from deep within and shared across the team, is what makes Amani special. It creates a special energy, our fire. And it’s inspirational.”

POC and Team Amani sat down and considered how best to convey the team’s ethos and spirit. The brown, with its closeness to the land, was a natural choice, as was the orange, which conveys the energy and positivity of the team as a whole. Together, it’s a combination that, like the team, brings a different perspective to gravel racing.

“The Team Amani edition perfectly captures their spirit — a team proud of their roots and fuelled by incredible energy and fire,” said POC CEO Derek Bouchard-Hall. “From day one, they’ve worked tirelessly to build opportunity and inclusivity in cycling, especially for riders based in Africa. As riders, they work even harder to compete at the very highest level. It’s deeply inspiring. Their belief is simple but powerful: given the chance to compete, they’ll show the world exactly what they’re capable of.”

To celebrate each rider and their unique approach to racing and training, every helmet will come with a variety of personally chosen decals that can be used to create a personalized helmet.

The Team Amani edition – details

The Team Amani edition collection is a limited collection that consists of the Cytal helmet, which the team uses throughout the season, and the brand new, previously unreleased Ultra Vest. Both will be available to buy and order online at POC.com and in selected official POC retail partners from Tuesday, June 3rd.

The Team Amani Ed. Cytal 

Influenced by Cytal Carbon, which is currently used by many EF Pro Cycling riders, the Cytal uses all the pioneering aerodynamic and ventilation knowledge developed from Cytal Carbon and adds a refined balance and enhanced protection. Developed to establish a new benchmark in performance, the Cytal uses an integrated wing to improve ventilation and aerodynamics. Designed for road riders, it’s a helmet constructed for a precise and unique balance in performance and protection.

Team Amani Ed – Product details

Protection – Safety is the central role of a helmet, and the Cytal has been developed with this as its priority. The EPS liner has variable density across the helmet, which was created by heat map evidence analyzed by POC’s in-house tech and research team. It’s an approach that leads to a lightweight and naturally balanced helmet. It also supports enhanced protection, and Virginia Tech has tested the Cytal and has achieved a five-star rating. (As of March 2025, it is ranked as the number one road helmet and number three in all helmets tested.)

Ventilation – The Cytal continues to use the Venturi effect, POC’s well-known and respected approach to airflow and ventilation in its helmets. The integrated wing creates superior ventilation and cooling across the whole head. To encourage airflow and create precise pressure zones inside the helmet, the wing has an exact shape that increases air velocity and enhances cooling. Combined with the linear interior channels to guide airflow, vast amounts of air pass through and out of the helmet, all cooling the rider in the process.

Aerodynamics—Ventilation and cooling are essential for modern performance, as is aerodynamics, and the Cytal has benefitted from POC’s extensive CFD simulation, wind tunnel, and real-world testing. The integrated wing supports larger frontal ports of precise size and angles. It allows the Cytal frontal air intakes to capture and lead air through the helmet instead of around it, significantly reducing the high-pressure zone at the front of the helmet and improving a rider’s aerodynamic profile.

Mips—A seamlessly integrated Mips Air Node system enhances protection from angled (non-linear) impacts.

Fit system—It is essential to fine-tune a fit to meet individual preferences. The Cytal has a variable adjustment system, including removable front brow pads for enhanced ventilation, adjustable straps (up, down, side to side), and a vertical adjustment on the rear cradle.

Eye garage – Eye garage to keep your sunglasses, especially the Elicit toric, securely in position.

Sizes – Small (50-56), Medium (54-59), Large (56-61).

Price: $350

The Team Amani Ultra Vest

The Team Amani Ultra Vest is a first and is designed with the team to make it easier for them and you to stay hydrated during the heat of the race. Highly practical with multiple pockets, a race fit and sporting the Amani Team logo, its orange colour also makes it easy to stay visible and safer on day-long races or multi-day adventures

Team Amani Ed – Product details

Highly visible and hydrated – A fluorescent orange couples with reflective details to make it easier for others to see you in all conditions, which is vital for your safety on long-distance races. The vest has a pocket to store a 2L water bladder and space to keep a drinks tube secure so you don’t run short of water.

Pockets – All pockets on the vest are easily reachable while riding. Four separate large pockets at the front of the vest, with enough space for two soft water bottles and secure enough to keep the bottles safely in place while riding over rough ground. Two smaller open pockets are included under the arms and are ideal for storing smaller items like gloves, arm warmers, more food, waste, etc. Whilst the open pocket to the rear is perfect for stashing a jacket or extra warm layers if you ride into the night.

Slim fit with elasticated adjuster – The vest is constructed to give a slimmer, tighter fit, ideal for the demands of competition and which avoids drag. The elasticated front adjuster system keeps the vest secure and is easy to operate with one hand.

Comfort – The vest is cut with more space around the arm holes to ensure you stay comfortable in various riding positions. The precise length of the vest also means that you can easily reach all your jersey pockets and extra food.

Highly Breathable – The highly breathable lightweight mesh construction helps keep you comfortable even on longer rides.Price:  $180

(Note – the Team Amani Ultra Vest is a limited-edition. The Ultra Vest will also be available in a ‘regular’ version)

Notes to editors

Assets

Images and assets are available here

About AMANI

The AMANI Team is part of the AMANI project which brings together initiatives aimed at enhancing inclusivity in cycling and creating opportunities for riders based in Africa.

About POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.

POC and Team AMANI

POC and Team AMANI have been longtime partners in the Amani project, and since 2019 have been working together to bring greater racing opportunities to African cyclists and to level the international cycling field

Media Contact: Verde Brand Communications | (970) 235-0268 | poc@verdepr.com

 

PARK CITY, Utah (June 3, 2025) — Following the recent introduction of its new collection of technical trail run footwear and apparel for spring-summer 2025, Rossignol is expanding its partnership with Panorama Mountain Resort as the title sponsor of their inaugural new trail running event, The WILDness presented by Rossignol.

Situated amongst the majestic Purcell Mountains in British Columbia, Canada, Panorama Mountain Resort will host The WILDness presented by Rossignol from June 27-29, 2025. The one-to-two-day race invites runners of all levels to push their limits and embrace the untamed beauty of BC’s alpine wilderness. The event also presents the opportunity for racers and spectators alike to get their first look and feel for Rossignol’s acclaimed new trail running offer.

“We’re very excited to expand our partnership with the team at Panorama to launch its inaugural trail running event,” said Nick Castagnoli, Sr Brand Director, Rossignol. “We each share a long-term vision to support and inspire the trail running community. Following our successful launch into the trail-running segment this spring, the timing is perfect. We invite everyone to come out and join us to support, race or spectate. It should be a great weekend.”

Available for all comers throughout the weekend-long event, Rossignol will offer both their “race-ready” Vezor and “training day versatile” Venosk models for men and women to try-on and/or test out on the trails. Every tester will be rewarded with some Rossignol goodies and can enter to win a new pair of their own Rossignol trail run shoes.

A global leader in mountain sports since 1907, the brand’s first foray into the highly competitive trail run segment has been notable as outlets including Believe in the Run and RUN have each offered early and strong assessments including “…a phenomenal debut shoe. Heck, it’s a great shoe, regardless!” and “…a tight, impressive trail shoe and an impressive debut effort.” To learn more about Rossignol’s new trail run shoes, please visit Rossignol.com.

To learn more, pre-register for The WILDness presented by Rossignol, or book lodging in advance please visit Panorama Mountain Resort,

About Group Rossignol

Headed by CEO Vincent Wauters, Group Rossignol designs, manufactures and markets a broad range of winter sports and outdoor equipment. The Group’s strong portfolio of brands including Rossignol; Dynastar; Lange; LOOK; Kerma; Risport; and Dale of Norway, provide a continuous, year-round experience accompanying consumers in every moment of sporting effort and leisure, from elite-level athletes to amateurs, from the mountains to the city.

 

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