Archives: Press Releases

Adding to the brand’s best-selling product collections, reengineered for the elements and comfort

October 13, 2025 (Poulsbo, WA) — Grundéns, producer of the world’s leading fishing outerwear, apparel, and footwear, introduces its Fall/Winter 2025 collection, providing uncompromised waterproof protection, cold-weather armored insulation, and cozy performance footwear. The brand introduces the Tourney Pro Jacket, Turbulence Insulated Hoodie, Men’s Deviation Sherpa Shorty and Women’s Deck-Boss Shorty Sherpa footwear.

“At Grundéns, we view our products as tools, built to be used, trusted, and relied upon in the toughest conditions, so we’re continually working to improve our award-winning products,” said Jim Kershaw, director of design at Grundéns. “For the 2025 Fall and Winter collection, we took inspiration from our top-selling and most respected gear, enhancing the design and features to better meet the demands of both professional and recreational anglers.”

Versatile Waterproof and Insulated Outerwear:

 The Tourney Pro Jacket delivers complete waterproof protection without sacrificing performance or price. Adding upgrades from the beloved Tourney Jacket, this Pro version is built with flexible 100% PU-coated polyester to move with you, 3mm neoprene cuffs to keep water out of your sleeves, pit zips for ventilation, and easy-access pockets to reach your bibs or waders. The Tourney Pro is completed with a snag-free adjustable hood and Grundéns’ Storm Front Placket, creating an added defense from the wind, spray, or chop, whether you’re on the move or the weather is moving on you. Available in Black, Anchor/Otter, and Squall Camo. MSRP $179.99

Adding to the popular Turbulence collection is the Turbulence Insulated Hoodie, the ultimate insulated tool for sport anglers and commercial crews alike. Rugged, windproof, and splash-resistant, its 320D nylon shell is backed with 80g G-LOFT® Eco Plus insulation which delivers maximum warmth at minimum weight, even when wet. The exterior of the hoodie boasts a durable abrasion-resistant fabric and features gusseted sleeves and a modified raglan construction for unrestricted mobility. The scuba-fit hood, stretch snug fit cuffs, and zippered pocket system round out a complete design which as a whole, traps heat, sheds spray, resists snags, and compresses for travel. MSRP $229.99

Performance Fishing Footwear:

The Men’s Deviation Shorty Sherpa takes everything anglers love about the trusted Deviation boots, but reimagines them as a rugged, slip-on design with cozy-fleece-lined insulation made for life beyond the water. With a 100% waterproof rubber upper, molded EVA midsole, and a lugged outsole for go-anywhere grip, this low-rise slip-on is made for those cold, wet transitions from deck to dock to dirt. The Shorty Sherpa delivers effortless warmth, utility, and all-day comfort – no hands, no hassle, no compromise. MSRP $124.99

Similar to the new Men’s Deviation Shorty Sherpa, the Women’s Deck-Boss Shorty Sherpa blends cozy fleece-lined comfort with 100% waterproof protection in a low-cut, slip-on silhouette that’s as approachable and comfortable as it is dependable. Built with a natural gum rubber outsole featuring siped, slip-resistant traction, this slip-on boot offers secure footing on slick decks and wet streets alike. MSRP $99.99

The entire lineup of apparel and footwear is available now at specialty retailers across the country and at www.Grundéns.com. Samples for media are available by contacting Max Krapff at max.krapff@backbone.media.

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About Grundéns:

It began nearly 100 years ago on the west coast of Sweden, in the small fishing village of Grundsund when Carl A. Grundén began producing waterproof oil skins to protect North Sea fishermen from the hostile weather that often accompanied their jobs. Today, some things have changed but Grundéns commitment to supplying and supporting commercial fishermen, sport fishing enthusiasts and bass anglers remains. The brand offers the most versatile lineup of award-winning fishing outerwear, sun protection, footwear, and accessories available. Guided by “We Are Fishing,” the brand operates globally from Poulsbo, Washington and Boras, Sweden. Learn more at grundens.com

 

Media Contact:

Max Krapff

Backbone Media

Max.Krapff@Backbone.media

Ripzone and Woods, both subsidiaries of well-known retailer Canadian Tire Corporation, launch first products with RECCO reflectors this fall.

 STOCKHOLM, Sweden (October 9, 2025) — RECCO, manufacturer of advanced rescue technology enabling faster outdoor searches, welcomes Ripzone and Woods to the RECCO family of 150+ partner brands who utilize reflectors in their products. The two brands, both subsidiaries of well-known retailer Canadian Tire Corporation, are launching two new collections designed to expand accessibility of outdoor safety in North America.

Following the most recent RECCO detector network placement in Newfoundland, the RECCO network continues to focus on improving searchability in Canada and across North America. The integration of RECCO reflectors in Ripzone and Woods outerwear connects even more North Americans to a global system offering improved outdoor searchability in the event of an emergency.

Both Ripzone and Woods have released a range of products with RECCO technology. Between the two brands, there are jackets, pants and insulating puffy layers. RECCO reflectors allow users to be easily found by rescue teams equipped with RECCO detectors. The RECCO system is a global standard used by professional search-and-rescue teams looking for missing people year-round and ski resorts in the event of an avalanche.

“Partnering with RECCO for Woods and Ripzone enables our product development team to collaborate with industry-leading partners who bring proven innovation and established brand recognition,” said Christina Tychon, Associate Vice President – Product Development (Softlines), Canadian Tire Corporation. “By naturally integrating RECCO reflectors into our product lines, we build and deliver high-performance products that strengthen customer trust through real-world functionality and recognized value. This partnership reinforces our dedication to providing reliable, innovative solutions that meet the evolving outdoor needs of Canadians.”

The RECCO network is currently used in 900+ locations in 32 countries, through search-and-rescue organizations and ski resorts. The RECCO system’s use has been growing in recent years with the advent of a helicopter-based detector unit in 2016, expanding the RECCO system from winter searches to all-season use for locating lost hikers, mountain bikers and mountaineers.

“It’s wonderful to partner with Ripzone and Woods as they represent the spirit of Canadian adventure — rooted in performance, innovation and a deep respect for the outdoors.” said Fredrik Steinwall, CEO of RECCO. “These brands serve a wide range of different outdoor enthusiasts, and we’re excited to be able to connect with even more North Americans through RECCO’s integration in their products.”

The RECCO helicopter detector can quickly search large areas, covering a square kilometer in six minutes. Along with helping reduce search times for missing people, the helicopter-based detector can reduce the time and risk exposure for rescue workers during missions. There is also a handheld RECCO detector more commonly used to search efficiently in snowy conditions for avalanche rescues. Currently, there are 43 RECCO SAR Helicopter Detectors globally, with 14 located in North America, 28 units deployed across Europe and one in Nepal.

The collection will be available October 2025 in Sport Chek and Sports Experts stores across Canada.

For more information on the global RECCO rescue network, please visit recco.com.

Photolink:

https://reccoab.sharepoint.com/:f:/s/RECCOExternalSharing/En4AHANWgOdIj2zDC-QheQ8B_5icB1pT44netAWH3uUCkw?e=shsBCQ

 

About RECCO

RECCO® advanced rescue technology makes outdoor enthusiasts searchable to rescuers in case of an avalanche accident or when lost in the outdoors. The technology builds on a two-part radar system. Rescuers carry RECCO® detectors that send out search signals which are echoed by RECCO® reflectors, carried by the user. RECCO® detectors are used worldwide at more than 900 ski resorts and mountain rescue organizations in 32 countries. RECCO® reflectors are integrated into select apparel, helmets, protection gear and boots manufactured by more than 150 leading outdoor brands. RECCO AB was founded in 1983 in Sweden and is owned by its founder Magnus Granhed and the publicly traded investment company Traction AB (listed on OMX Nordic Exchange Stockholm). More info at recco.com.

 

ABOUT CANADIAN TIRE CORPORATION 

Canadian Tire Corporation, Limited (TSX: CTC.A, TSX: CTC, “CTC”) has been a proudly Canadian business since 1922. Guided by its brand purpose, “We are here to make life in Canada better,” CTC has built an expansive national retail presence, exceptional customer brand trust and one of Canada’s strongest workforces – employing, along with its local Dealers and franchisees, tens of thousands of Canadians. At its core are retail businesses, each designed to serve life’s pursuits: Canadian Tire, offering products spanning Living, Playing, Fixing, Automotive, and Seasonal & Gardening, bolstered by notable banners Party City and PartSource; Mark’s, a leading source for casual and industrial wear; SportChek, Hockey Experts, Sports Experts and Atmosphere, offering the best brands of active wear and gear; and Pro Hockey Life, a hockey specialty store catering to elite players. CTC’s banners, brand partners and credit card offerings are unified through its Triangle Rewards loyalty program – a linchpin of CTC’s customer-driven strategy. With nearly 12 million members, Triangle integrates first-party data to deliver valuable rewards and personalized experiences across nearly 1,700 retail and gasoline outlets. CTC also operates a retail petroleum business and a Financial Services business and holds a majority interest in CT REIT, a TSX-listed Canadian real estate investment trust. For more information, visit Corp.CanadianTire.ca.

 

 

Media Contact

Verde Brand Communications

(970) 235-0268

recco@verdepr.com

 

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The brand’s innovative, chemical-free approach to mosquito protection continues to garner major awards and attention

BERKELEY, Calif. (Oct. 9, 2025) – Royal Robbins, the outdoor apparel brand whose mission is to feed the soul through nature and adventure, is proud to announce that its Mosquito Protection Technology™ (MPT) has been named to TIME’s Best Inventions of 2025, which features extraordinary innovations changing consumers’ lives today.

Royal Robbins’ MPT apparel, launched in spring 2025, is a tightly woven, engineered fabric that acts as a robust barrier to mosquitoes without the use of chemicals, repellents or biocides. This makes MPT a better choice for people and the environment versus existing chemicals such as permethrin. In 2023, Royal Robbins partnered with Vector Textiles, a leader in the research, development and testing of chemical-free textiles, to rigorously test its MPT fabrics. Based on the results of multiple controlled laboratory tests, MPT fabrics demonstrated 92% effectiveness in preventing mosquito bites.

TIME’s editors write: “Mosquitos are the world’s deadliest animal—and their threat is likely increasing. Traditional defenses such as spray-on clothing insecticides like permethrin or skin-applied repellents like Deet, not only demand frequent reapplication but have also faced scrutiny as potential health hazards. As an alternative, outdoor apparel maker Royal Robbins launched its proprietary Mosquito Protection Technology this spring: a tight-weave fabric with an imperceptibly contoured structure that’s 92% effective at preventing mosquitos’ proboscises from penetrating it.”

“This award, along with the previous award from Popular Science and the growing list of positive product reviews, reaffirms what retailers and consumers around the world have already told us; MPT is a paradigm shift for mosquito protection,” said Erik Burbank, Brand President at Royal Robbins. “It  reminds us that innovation and a thoughtful approach can deliver equal or better results versus the existing standard of continued chemical treatments.”

Founded in 1968 and rooted in the environmental ethos of founders Liz and Royal Robbins, pioneers of the clean climbing movement, the Royal Robbins brand remains committed to creating long-lasting outdoor gear with a lighter footprint. Fiber and material production account for the largest portion of a product’s footprint on ecosystems and the environment, which is why Royal Robbins carefully chooses lower-impact fibers, technologies and processes that help reduce waste, chemical use, water use and greenhouse gas emissions.

Royal Robbins’ MPT has rapidly grown in popularity and awareness among consumers and outdoor industry editors, and, last fall, earned Popular Science’s Greatest Innovations of 2024. Apparel collections featuring MPT are available now on the brand’s website. These products comprise a range of shirts and pants in Expedition, Amp Lite and Wilder styles that provide highly effective and durable protection from mosquito bites. Next Spring, Royal Robbins will grow its line of products featuring MPT with the launch of the Salathé Sun Hoody, the world’s first lightweight, breathable hoody to combine chemical-free mosquito protection with UPF 40+ sun protection. For more information about Royal Robbins MPT, please visit RoyalRobbins.com/MPT.

To compile this year’s list, TIME solicited nominations from in-house editors and correspondents around the world, and through an online application process, paying special attention to growing fields—such as health care and AI. TIME then evaluated each contender on a number of key factors, including originality, efficacy, ambition, and impact.

To see the full list of TIME’s Best Inventions of 2025, visit time.com/collections/best-inventions-2025/.

About Royal Robbins® 

Born in Yosemite, the brand was founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins. Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

For Immediate Release

Partnership strengthens LifeLabs’ U.S. presence and visibility in sustainable performance apparel

SHANGHAI and BOSTON – October 8, 2025 – LifeLabs™ Design, a material science company founded on Stanford University Ph.D. research, today announced it selected CGPR, a public relations firm specializing in the consumer active lifestyle category, as its agency of record. The partnership will amplify awareness of LifeLabs’ proprietary WarmLife® and CoolLife® technologies, delivering superior thermoregulation and sustainability in functional apparel as the company expands its presence in the U.S. market. CGPR, a division of global creativity collective Off Madison Ave, has more than three decades of experience working with established outdoor and functional apparel brands including adidas Terrex, CiCLO® Technology, Helly Hansen, Houdini Sportswear, Jack Wolfskin, Outdoor Retailer, PrimaLoft, Reju, and W.L. Gore & Associates, among others. The agency provides integrated expertise across media relations, influencer engagement, affiliate marketing, corporate communications, and event management. LifeLabs was founded by Professor Yi Cui, Director of Stanford’s Sustainability Accelerator, and Sophia Ou, co-founder of the Functional Textile Supply Chain Alliance. Leveraging deep expertise in material innovation, LifeLabs develops high-performance, sustainable textiles that maintain comfort across extreme environmental conditions while reducing energy consumption. WarmLife, a proprietary technology featuring a nano-metallic coating, reflects radiant body heat back to the body, delivering the same warmth as materials that use 30% more insulation while being 30% lighter. Not only does WarmLife deliver best-in-class warmth-to-weight performance, but also, releases excess body heat after activity to maintain optimal comfort. LifeLabs’ second innovation, CoolLife, is the world’s first thermally transparent fabric. It keeps the body cooler than cotton with half the environmental impact, offering unmatched comfort for performance and lifestyle apparel. CoolLife is uniquely positioned as an instant, permanent, and continuously performing cooling technology, as it does not require moisture to work and does not wear off over time. “LifeLabs is transforming the way the world thinks about apparel, delivering performance, sustainability, and comfort in a single solution,” said Sophia Ou, co-founder of LifeLabs. “With CGPR’s proven track record in outdoor, fashion, and technology communications, we are confident this partnership will help accelerate LifeLabs’ visibility and growth in the U.S. market.””LifeLabs is changing how the industry thinks about performance apparel with technologies that deliver both comfort and sustainability without compromise,” said Goddard. “Our goal is to champion the brand’s story in the U.S. positioning LifeLabs as a functional, scalable solution.”

About LifeLabs™ Design

LifeLabs™, an YiLab Temperature Control Technologies brand, is a material science enterprise founded by Professor Yi Cui and Sophia Ou. LifeLabs develops sustainable, high-performance textiles through its proprietary WarmLife® and CoolLife® technologies. With a mission to reduce energy consumption while improving personal comfort, LifeLabs empowers apparel brands and consumers to embrace a more sustainable future. For more information, visit https://lifelabs.design/.

About CGPR

CGPR, founded by Chris Ann Goddard, is a public relations agency specializing in the consumer active lifestyle category, with expertise across outdoor, fashion, sustainability, and technology. With over 30 years of experience and a portfolio of global brands, CGPR delivers strategic communications through media relations, influencer engagement, affiliate marketing, corporate communications, and event management. CGPR operates as a division of Off Madison Ave, a Phoenix-based integrated marketing firm. For more information, visit https://cgprpublicrelations.com/.

 

Media Contacts:

Annie Armstrong, annie@cgprpublicrelations.com

Ben Ryan, media@lifelabs.design

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LONGMONT, Colo. – (Oct. 7, 2025) – Rossmönster, the Colorado-based builder redefining luxury adventure vehicles, has announced a new partnership with Grover, the AI-powered vanlife assistant from GetGrover.ai. This collaboration marks a major step forward in customer support and ownership experience, bringing a smart, intuitive resource to every Rossmönster vehicle owner.

Through this partnership, Rossmönster customers will have access to a custom AI assistant built specifically for their vehicle. Whether a customer owns a one-of-a-kind custom build or a model from the Rossmönster lineup, Grover delivers service and troubleshooting information tailored directly to that exact rig. From understanding electrical layouts to managing plumbing, heating, or solar systems, Grover acts as a 24/7 first line of support – always available, always specific, and always ready to help.

“The goal with Grover is simple,” said Luke Farny, Rossmönster CEO. “We want our customers to feel supported, empowered and confident in their vehicles, whether they’re parked at home or 200 miles into the backcountry. This partnership lets us bring instant, accurate answers to their fingertips, without losing the personal touch our team is known for.”

The beauty of the integration lies in how it connects AI efficiency with real human expertise. Grover can instantly answer common questions, walk owners through step-by-step troubleshooting, and even provide curated technical guides. When an issue requires additional attention, customers are seamlessly connected with Rossmönster’s service team, ensuring they receive help quickly while maintaining the brand’s hallmark of personal, high-touch support.

Beyond service, Grover will also act as a hub for community and shared knowledge. The platform curates insights, stories and trip ideas from the wider Rossmönster family, helping owners discover hidden gems, share advice and make the most of life on the road. Beyond repairs, it’s about giving Rossmönster customers the confidence to go further.

Even better: Grover access will be completely free for all Rossmönster owners. New vehicle owners will enjoy access aligned with Rossmönster’s three-year warranty, while all existing customers – regardless of warranty status – are being grandfathered in with complimentary access for the next year.

“We’re proud to bring this kind of innovation to the vanlife space,” added Farny. “Rossmönster has always been about building a community of adventurers as much as building the best adventure vehicles on the market. Grover helps us strengthen that connection.”

The Rossmönster & Grover integration will officially roll out by the end of October. For more information on Rossmönster’s complete lineup of adventure vehicles, please visit Rossmönster.com

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About Rossmönster
Rossmönster redefines the adventure lifestyle, crafting premium trucks that fuel your passion for exploration and discovery. With groundbreaking designs and unmatched craftsmanship, Rossmönster creates vehicles that are more than just a mode of travel — they’re a gateway to the extraordinary. Dedicated to pushing the boundaries of innovation and delivering exceptional customer experiences, Rossmönster is shaping the future of adventure vehicles for those who dare to roam further and live boldly.

Q’s flagship winter industry event aims to reignite the industry — encouraging engagement, connection, and growth for 2026 and beyond.

 Minneapolis, MN (October 7, 2025) – Quality Bicycle Products (Q), the leading North America-based bicycle parts distributor and brand manufacturer, is excited to announce the return of its industry event, Frostbike. Taking place February 26–28, 2026, at Q headquarters in Minneapolis, Frostbike is back after a four-year hiatus, bolder and more intentional than ever, with the powerful theme Take the Lane.

A long-standing winter highlight for the bike industry, Frostbike 2026, presented by Continental, will reconnect hundreds of Q retailers, supplier brands, and thought leaders from across North America through a product expo, meaningful education sessions, and authentic peer-to-peer connections.

The theme Take the Lane empowers and calls on all members of the bike industry—retailers, suppliers, non-profits, Q staff, and beyond—to step up, show up, and engage with the challenges and opportunities of a rapidly evolving market. Rooted in cycling safety, “taking the lane” is a move riders make to assert their presence on the road, placing themselves visibly in the center to navigate complex or hazardous environments. Applied more broadly, it’s about leadership, boundaries, and confronting change head-on.

“Frostbike has always been about bringing the industry together—and this year, that connection feels more important than ever. With Take the Lane, we’re creating space for honest conversations, shared learning, and the momentum we need to move the industry forward,” said Rich Tauer, Q President. “On behalf of all of us at Q, we invite you to take the lane with us.”

This year’s programming will challenge participants to share their strengths and expertise while also embracing opportunities for growth. Explore new products through hands-on access from the industry’s leading and emerging brands at the expo. Learn new ways to drive your business through educational sessions designed for today’s evolving retail landscape. Frostbike attendees can expect to take with them actionable business insights tailored to support growth and adaptability.

“With Frostbike, Q is creating a central space for collaboration, learning, and inspiration, to help the industry forge ahead with intention and resilience. Everyone gives a little and takes a little at Frostbike—because progress happens together,” said Tauer. “Frostbike 2026 is about taking action and controlling what is within our power to ensure our businesses thrive in 2026.”

Retailer registration will open on October 29. Additional details, including seminar topics, the keynote speaker, vendor list, and additional activations, will be rolled out over the next few months. Please visit frostbike.com for more information.

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About Quality Bicycle Products

Quality Bicycle Products works to advance the experience of bicycling for the well-being of people and the planet. From developing our own compelling bicycle and accessory brands to distributing the most comprehensive portfolio of top brands in the industry, to sparking advocacy efforts that increase ridership, Q serves as a common thread that weaves together retailers, suppliers, industry partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q reaches a network of more than 5,500 independent retailers. As a certified B Corporation, we strive to be an extraordinary business partner and employer, and we have made good on that goal for more than 40 years. For more information about Quality Bicycle Products, visit qbp.com.

 

About Frostbike

Frostbike, Q’s flagship winter industry event, serves as a central gathering place where retailers, suppliers, and thought leaders come together to share knowledge, showcase innovation, and build meaningful connections. For more information about Quality Bicycle Products and Frostbike, visit qbp.com.

 

About Continental Bicycle Tires

Continental is a worldwide leader in bicycle tire innovation with 150 years of experience in the industry. All Continental tires are born in their development center in Korbach Germany, many of which are completely “Handmade in Germany.” Continental’s rigorous testing and their revolutionary technologies, such as the unbeatable Black Chili compound, have produced some of the most highly respected products on the market today. The Continental product family includes the flagship road tire Grand Prix 5000, the gravel-specific tire range Terra, and its range of MTB tires developed using Gripology, the science of grip, in collaboration with top pro-athletes. Continental’s Urban Taraxagum tire, created from dandelion rubber, continues to receive international accolades for its pioneering approach to sustainability.

 

Media Contact: Verde Brand Communications, frostbike@verdepr.com

Downloadable Media Assets: HERE

STOCKHOLM, Sweden (Oct. 7, 2025) — POC, the Swedish protection brand known for safety, innovation and design, and Robin Goomes, who made history in 2024 as the first woman to win the Red Bull Rampage, this week launched a signature-edition Coron Air helmet and Ora goggle.

Designed with input from Goomes, the helmet and goggle are available immediately and will be part of Goomes’ set-up ahead of the next edition of the Rampage in October, where she will defend her title.

Goomes, who hails from the Chatham Islands off the coast of New Zealand, has been inspiring bike riders for many years. With many firsts, she has already established herself as a pioneer in the scene, including the first competition backflip and an invitation to Darkfest, an event that pushes the boundaries of the sport.

But being a pioneer is not the only thing that sets Goomes apart — it is as much her humble approach, the pure joy she exudes in riding her bike, as well as her connection to home, all of which have found their way into the Coron and Ora’s design.

“Each day I tell myself that ‘every day is a dream.’ I’m grateful for this life and getting to ride a bike every day, and I never want to take it for granted,” Goomes said. “I chose the checkers because I tend to wear them a lot. I used to race bikes, so I like how the checkers connect to racing. The Kiwi bird is the national bird of NZ, and it’s a symbol of the NZ defence force that I served with, so it’s a reminder of my roots. The bits of pink are inspired by my Rampage kit from last year. Young kids were really taken with “backflip Barbie,” and that blew me away. I’m humbled to have my own special editions and really excited about this design. I hope others are too.”

The new editions are created on the award-winning Coron helmet, which has long been recognized for its protection, innovation, ventilation and leadership in MTB protection. The Coron is paired with the mountain bike-specific Ora Goggle, which delivers a seamless fit with unparalleled vision and comfort.

Robin and POC have been collaborating since 2020 and share many ideas on safety and innovation. Still, the foundation of the partnership has always been inspiration, as POC’s head of Sports Marketing, Amber Stackhouse, adds, “Robin approaches her riding with a rare mix of grit, talent, and power. She’s able to step up under pressure while remaining deeply connected to the culture and community of mountain biking. Even before making history at Rampage and breaking through to the mainstream as ‘Backflip Barbie,’ we knew she had the qualities to inspire a signature collaboration. We wanted to celebrate that with special editions that reflect her style, her power, and the inspiration she brings to riders everywhere.”

 

Coron Air Robin Goomes Edition

The award-winning Coron Air Robin Goomes Edition delivers performance protection all day long. Developed using POC’s Whole Helmet Concept™ to provide superior levels of comfort, fit and performance, the helmet is optimised for all-day use.

Defined ventilation channels ensure airflow is maximised at both low and high speeds, giving comfort and coolness whether riding with or against gravity.

The inclusion of MIPS in the full-face helmet enhances overall rotational impact protection.

Specially formed ear chambers are designed to minimise the negative effect on balance and hearing associated with wearing a full-face helmet. A fibreglass shell and a multi-impact EPP liner provide impact protection and durability while maintaining a low weight.

 

Ora Robin Goomes Edition

The Ora Robin Goomes Edition mountain bike goggle has been created to meet the precise needs and demands of modern mountain bikers. A neutral lens and cylindrical lens shape give eye comfort and trusted vision across a broad range of light conditions.

The Ora has been created to optimise a rider’s field of view. With an exceptionally large frame, the goggles do not interfere with vision on the horizontal or vertical plane. The mountain bike goggles offer a close and comfortable fit with POC helmets, in particular the Coron and Otocon full-face helmets.

The soft and flexible frame follows the contours of your face, and the triple-layer face foam, coated with Coolmax fabric, provides comfort next to the skin. The adjustable strap ensures the goggles fit securely next to any helmet.

With a range of different lenses available and a quick and easy lens change system, you can always be sure to have the sharpest vision on any trail.

The Robin Goomes Coron Air ($390) and Ora ($110) editions are available now online at POC.com and in selected retail stores.

 

Downloadable assets are available here

 

About POC

Born and based in Stockholm, Sweden, POC is a safety and performance pioneer on a global mission: protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. Creating all types of protection for cycling and snow sports, POC uses research, scientific methods and rigorous testing in its pursuit of innovation.

 

Contact

Damian Phillips

Head of PR and communication,

POC HQ – Stockholm

damian.phillips@pocsports.com

+46 702 77 69 44

 

Former Under Armour Director of Sales will lead HydraPak’s Global Sales Strategy

Oakland, CA, October 2, 2025 — HydraPak, a global leader in high-performance hydration solutions for run, bike, outdoor, and OEM markets, is announcing the appointment of Aaron Brown as Vice President of Sales. In this role, Brown will lead HydraPak’s global sales strategy and will be responsible for driving strategic growth across OEM, specialty retail, and international distribution channels. Brown will align sales initiatives with HydraPak’s product innovation roadmap and brand expansion goals.

With over two decades of experience in the performance apparel, sporting goods, and outdoor industries, Brown has a proven record of driving revenue growth, team leadership, profitability management, and cross-functional alignment.

“HydraPak is excited to have Aaron bring his deep industry expertise and track record of building strong customer relationships to the brand as we continue expanding our global presence,” states Matt Lyon, HydraPak President and CEO. “His leadership will be critical as we scale and bring innovative hydration solutions to even more athletes, adventurers, and partners around the world.”

Prior to joining HydraPak, Brown served as Director of Sales at Under Armour, where he led the Outdoor Wholesale business within the U.S. and Canadian markets, overseeing sales, merchandising, ecommerce, P&L management, commercial analytics, and supply chain collaboration. Earlier in his career, he held sales leadership roles at Columbia Sportswear—where he was recognized with the President’s Club Award—and began his career with David Wynja & Associates.

Brown holds an MBA in Business Operations from Regis University, graduating with honors, and a B.S. in Kinesiology from the University of Northern Colorado. Known for his strategic mindset and ability to inspire high-performing teams, Brown is passionate about delivering long-term customer value and innovative solutions to foster growth in competitive markets.

“HydraPak’s reputation for product innovation and its commitment to supporting active lifestyles globally presents an incredible opportunity coming into this role,” said Brown. “As the VP of Sales, I will continue to build on the brand’s momentum and deepen connections with our global customers and partners.”

As HydraPak enters its next chapter of growth, Brown’s leadership will help the brand forge stronger connections with customers, partners and athletes worldwide, ensuring HydraPak continues to set the standard in hydration performance and innovation.

Media Contact: Tim Nooney, tim@darbycommunications.com

About HydraPak

HydraPak® is the leading original equipment manufacturer of soft flasks, reservoirs, and water storage solutions globally. Founded in Northern California, the company is dedicated to producing flexible and durable hydration products tailored for recreational, athletic, and military use. HydraPak and its proprietary brand, Bottle Bright® cleaning tablets, are category leaders. Over the past 20 years, HydraPak has not only pioneered new product categories, but has also become a trusted partner for hundreds of renowned global brands and athletes. Learn more at hydrapak.com.