Archives: Press Releases

SANTA ROSA, California (July 28, 2020) – Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes launches its BUFF® Filter Mask and BUFF® Replacement Filters. Incorporating sustainable, performance-driven fabrics and a 3-layer, recyclable filter, BUFF® now provides a safe and highly-breathable facial covering for all-day outdoor and indoor activities. 

The BUFF® Filter Mask utilizes BUFF®’s 95% recycled CoolNet UV+® fabric, to create an articulated shape and adjustable design with performance features such as HeiQ cooling technology, breathability, and UPF 50 sun protection. The lightweight mask covers mouth, nose, and chin with an ergonomic construction that eliminates back-of-ear pressure point discomfort with two back-of-head adjustable straps. 

A thin mesh interior pocket treated with HeiQ V-Block® antimicrobial treatment and bonded by silicon tape around the mouth area, holds a 3-layer recyclable filter inserted by the user. Each individual BUFF® Replacement Filter offers up to 24 hours of use wherein 98% of airborne particles are filtered. The filter is binder-free, latex-free, glue-free, and fiberglass-free. 

“The safety of our communities depends on a shared sense of responsibility, as well as the effectiveness of facemasks,” said Kevin Walker, Marketing Manager at Buff, Inc. “Although unanticipated, developing a product to meet the safety needs of our consumers is a natural evolution for us. Our brand mission has always been to protect consumers from harmful natural elements and we see this filter mask as an extension of that goal. We hope the fit, function, and comfort of our filter mask encourages users to practice protection for the wellbeing of themselves and others.”

As a part of a corporate alliance with UNICEF, global sales from the BUFF® Filter Mask will be included in BUFF®’s donation pledge – two percent of its worldwide profits – to help fight COVID-19 in vulnerable communities. 

The BUFF® Filter Mask ($29 MSRP – Adult and $27 MSRP-  Junior) that includes the mask and five 3-layer filters can be purchased only on buffusa.com in adult and junior color options. A BUFF® Replacement Filter Pack ($22 MSRP) that includes 30 units is also available for purchase on buffusa.com.

For more information regarding the BUFF® Filter Mask and/or specifics regarding the UNICEF partnership, please contact Senior Account Executive Anna Avery at anna@outsidepr.com. 

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About BUFF®

Founded in 1991, BUFF® is the original multifunctional headwear brand, having premiered and innovated the tubular headwear category. Partnering with superior manufacturers of raw materials and incorporating state-of-the-art fabric technologies such as HeiQ, Polygiene®, Primaloft and 100 percent Merino wool, BUFF® has built a world-renowned lifestyle brand recognized by athletes and outdoor enthusiasts for its quality, craftsmanship, and customizable design and style options. BUFF® products are sold in more than 70 countries across the globe and top outdoor sporting retailers across the U.S. Original Buff is headquartered in Spain and its subsidiary, Buff, Inc, is located in Santa Rosa, California.

Morro Bay, CA (July 20, 2020)—All Good, ethically-made body care and mineral sunscreen brand welcomes Susan Conner-Steeb as its Chief Financial Officer. Conner-Steeb brings 25 years of executive leadership in global finance and operations to guide the brand’s ambitious growth and expansion plans for 2020 and beyond. 

“Susan is a proven leader in finance and corporate sustainability” says All Good Founder, Caroline Duell. “Her strategic financial expertise and work in environmental protection is mission critical for driving top line growth that will enable our brand to reach pivotal milestones for social and environmental change.” 

Hailing from a diverse background in clean technology, entertainment and mobile gaming, Conner-Steeb most recently directed national and global finance for The Cleantech Open, the world’s largest accelerator for cleantech startups addressing today’s most urgent energy, environmental and economic challenges. Conner-Steeb was the Chief Financial Officer for Los Angeles Cleantech Incubator (LACI), Kaboom Latam, Playlife Media and led finance and operations for DirectTV, Capitol Records and THQ Wireless.

After decades in the mobile gaming and entertainment sectors, Conner-Steeb made a purposeful shift to align her work and passion in sustainable enterprise. “Now more than ever, it is crucial for companies to look beyond just profit, prioritizing the well-being of people and the environment as the cornerstones of their business,” Conner-Steeb said, “I am proud to work with All Good because of its uncompromising commitment to sustainability and the greater good.” 

Conner-Steeb sits on four advisory boards for clean tech startups, as well as advising for the Small Business Development Center in San Luis Obispo. She continuously works to support mission-led businesses in forging a sustainable future with a life goal of seeing the elimination of single-use plastics worldwide. Conner-Steeb is also an avid pilot of 8 years. 

About All Good
Founded in 2006, All Good is a mission-driven, certified B Corporation creating ethically-made, premium body care products and mineral sunscreen for nurturing, comfort, peace of mind, and everyday luxury.  Headquartered in Morro Bay, California, All Good prioritizes purpose before profit, dedicated to social and environmental leadership for the greater good. The company is a member of 1% for the Planet,  endorses the Campaign for Safe Cosmetics and launched the ReefFriendly.org movement that has contributed to the legislative efforts of banning toxic sunscreens in the state of Hawaii by 2021. Available online and in over 4,000 retailers in the U.S. and Canada,  All Good Makes EveryBody Better. 

For more information: 

www.allgoodproducts.com
Instagram: www.instagram.com/allgoodbrand
Twitter: https://twitter.com/allgoodbrand
Facebook: https://www.facebook.com/AllGoodBrand/

prAna, creator of the Clothing for Positive Change and leader in sustainable, outdoor fashion, is pleased to introduce ReZion, its most advanced, sustainable fabric to date. Two years in the making, the Spring 2021 ReZion collection represents an evolution of the brand’s bestselling Stretch Zion. The all new ReZion is sustainable while delivering elevated performance with its refined style and versatility. Available for both men and women, these modern styles easily transition from outdoor and travel to office and every day.

“As a brand, we are on a journey to make consistent improvements from a sustainability perspective. To develop a more sustainable version of Zion, a signature collection for prAna, was no small task,” said Rachel Lincoln, prAna’s director of sustainability. “Years of R&D and thousands of hours from our product creation team culminates in Spring 2021 with ReZion, a product line that is sustainable, functional and reminds us where we started with the Zion line 20 years ago.”

ReZion is a bluesign®-approved stretch performance fabric made from recycled nylon and with PFC-free DWR. Combining durability, reliability, and functionality, ReZion is abrasion-resistant, water-resistant, quick drying, stretchy, and UPF 50+ rated. In addition, ReZion features a refined hand feel without sacrificing performance.

ReZion will be available in stores and online in February 2021. Men’s styles include: Alameda Short (MSRP $69) and Alameda Pant (MSRP $79). Women’s styles include: Alana Skort (MSRP $69), Alana Jogger (MSRP $89), Alana Short (MSRP $65), Alana Knicker (MSRP $79), and Alana Pant (MSRP $89).

About prAna
Clothing for Positive Change
We inspire you to chase adventure, thrive, and stay active in your unique way. We strive to responsibly outfit those adventures with respect for the planet and its people. We commit to education and exploration in the name of progress so we can all create Clothing for Positive Change. Whether you’re commuting to work or wandering the globe, rest assured we’ve been there and used those moments to design better and sustainably made product. prana.com

Outdoor Research, LLC. (OR), a leading brand in the tactical and outdoor apparel industries, and the National Institute for Occupational Health and Safety (NIOSH) announced this week that the U.S.-made N95 Flat Fold Respirator Mask from Outdoor Research has achieved NIOSH approval. 

Early on in the pandemic, Outdoor Research recognized the need for U.S. manufacturing to help address the national shortage of Personal Protective Equipment (PPE) in the medical and defense communities. Because it already had significant onshore manufacturing operations in Seattle and Los Angeles, it was able to quickly adapt to address this shortage. 

Following conversions at its manufacturing facilities, Outdoor Research began producing the 100% American-made, Berry Amendment-compliant Resolute Face Mask and regulated Surgical and N95 respirator masks. It is also producing reusable, technical and functional face masks for the general public featuring integrated filters. All told, Outdoor Research has produced over 2.5 million masks to date.

Approval from NIOSH for the N95 respirator mask is a significant accomplishment. Outdoor Research is one of only 9 organizations to achieve expedited certification. While many companies have entered the mask market temporarily by creating “face coverings” for general public use, Outdoor Research has made a strategic commitment to expanding the company’s manufacturing capabilities to build advanced medical-devices, providing PPE to frontline healthcare workers during and after this current crisis. 

 “This pivot to medical PPE has required extreme dedication by an innovation team that was truly ‘purpose driven’ to help the end user,” said Jason Duncan, Head of Tactical, Innovation and CSR at Outdoor Research. “There was not a deep analysis of the business case but rather an answer to the question: what can our team do RIGHT NOW to help? You can’t motivate people to work this hard for this long without a purpose-driven goal. The NIOSH regulatory approval represents a success for a weary team that has been as obsessed with employee safety as they have with creating medical PPE. “ 

Highly respected in the outdoor industry for developing functional solutions for extreme environments, Outdoor Research has a history of successfully leveraging the best commercial market technologies to serve the needs of the armed services and first responders. Over the past two years the company has conducted a comprehensive review of the U.S. supply chain and is in active development with textile mills and materials providers to expand and elevate the capabilities of products that are 100-percent American-made.

Outdoor Research has made significant capital investments designed to improve and modernize its Seattle factory. These investments allow Outdoor Research to take advantage of the company’s global knowledge of design, materials, and innovative manufacturing techniques while producing the next generation of outdoor and tactical products at its facilities. OR has continued to accelerate its product-development cycle, allowing the latest innovations to be rapidly fielded to the end user, helping increase the mobility and protection of soldiers, sailors, airmen, marines, first responders, outdoor enthusiasts, and now the medical community.  

For more about Outdoor Research, visit www.outdoorresearch.com. 

Bend, OR (July 24, 2020) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, HELE) brand, is excited to announce the launch of its 21 oz Standard Mouth Lightweight Trail Series™ bottle, engineered for long-range performance in a lightweight stainless steel design. Additionally, Hydro Flask is expanding its hydration offerings with the release of new accessories that include the Flex Straw Cap and Stainless Steel Flex Cap, along with new spring colors.

“We’re thrilled to introduce our lightest bottle to date as the next evolution of our popular Trail Series,” said Hydro Flask Vice President of Product Development Jay Wilkins. “The 21 oz Standard Mouth Lightweight bottle gives consumers a perfect solution to keep water cold while hiking long distances on the trail.”

Weighing 25 percent less than the equivalent inline bottle, the new 21 oz Standard Mouth Lightweight Trail Series™ design shaves weight and delivers all-day cold hydration for long-range hiking or backpacking – when every extra ounce of gear you carry matters. TempShield® double wall insulation and 18/8 pro-grade stainless steel keep drinks ice cold for up to 24 hours, or piping hot for up to 12, while also protecting contents against flavor transfer, breakage and the effects of heat and light. The leakproof Flex Cap is equipped with a flexible perforated strap and aluminum pivots for an even lighter carry, as well as built-in Honeycomb Insulation for additional temperature control. The 21 oz Lightweight Trail Series™ bottle will be available in three earth tone finishes, inspired by natural formations found on the trail: Obsidian, Slate and Topaz. It will retail at a manufacturer’s suggested retail price of $39.95.

Hydro Flask further expands its hydration line with new accessories. The Standard Mouth and Wide Mouth Flex Straw Cap pairs Hydro Flask’s popular Flex Strap with a leakproof straw lid that flips to open for convenient, worry-free sipping on the go. Proprietary Honeycomb Insulation™ inside the lid works in tandem with Hydro Flask’s TempShield® double wall vacuum insulation and 18/8 professional-grade stainless steel to help keep your favorite beverage ice cold for hours. Each cap is compatible with all respective bottles sizes and features stainless steel pivots and a moveable strap for comfortable carry. The lid is easy-to-clean, dishwasher safe and BPA- and phthalate-free. The Standard Mouth Flex Straw Cap and Wide Mouth Flex Straw Cap will be available for purchase as an accessory at a manufacturer’s suggested retail price of $12.95. Hydro Flask will also offer both the 24 oz Standard Mouth and 32 oz Wide Mouth bottles with Flex Straw Cap for a manufacturer’s suggested retail price of $39.95 and $49.95, respectively.

Joining the new accessories, the Standard Mouth and Wide Mouth Stainless Steel Flex Cap pairs sleek aesthetic with pro-grade stainless steel construction to deliver leakproof, insulated performance to deliver the most pure drinking experience. Each insulated cap is designed to fit the compatible Standard and Wide Mouth bottles and features the comfortable Flex Strap for easy transport. Both Stainless Steel Flex Caps will retail at a manufacturer’s suggested retail price of $14.95.

Additionally, Hydro Flask unveils four new colors across its hydration, coffee, drinkware and spirits lineups. Combining soothing, temperate tones with rich, energetic tropical hues, the new colors include Carnation, Alpine, Pineapple and Rain.

“Now more than ever, people are turning to the outdoors as a means of escape, connecting with loved ones and for personal well-being,” said Hydro Flask Hydration Category Director Tor Brown. “We’re proud to debut these new products that will help inspire people to get out and enjoy nature more fully, whether on the trail or closer to home.” 

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The company has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.

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About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift Series™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.  We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit https://investor.hotus.com/.

Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ, NM: HELE) brand, is excited to announce the launch of Outdoor Kitchen – delivering a fresh, functional way to look at camping and dining outdoors. The durably stylish collection of reusable, multipurpose cooking and serving essentials is designed to move seamlessly from indoors to out while helping to ensure ingredients stay fresh.

“We’re proud to celebrate Outdoor Kitchen as our newest category debut and the next evolution of Hydro Flask,” said Hydro Flask Vice President of Product Jay Wilkins. “People who are increasingly finding a sense of escape in the outdoors still want to be able to cook and dine well, wherever their adventures lead them. We’re excited to redefine outdoor dining with a versatile collection that is durable and functional enough for the outdoors yet sleek enough for the dining table.”

The Hydro Flask Outdoor Kitchen product line showcases an integrated collection of multipurpose cooking and serving essentials designed for cooks who are going places – from basecamp to the beach, the backyard and beyond. Each delivers Hydro Flask’s innovative performance features that include pro-grade stainless steel construction and the all-new TouchShield™ double wall insulation to keep hands comfy even when holding hot meals. Stackable designs make pieces easy to store, transport and carry – especially when packed inside the self-standing tote.

Outdoor Kitchen’s refined, yet durable design features Hydro Flask’s proprietary Color Last™ powder coat, which is dishwasher safe. The product collection will be available in three colors: Pineapple, Olive and the warm neutral Birch. Each piece will be sold separately, allowing consumers the option to mix and match their preferred colorways. All dining products have a lifetime warranty, and the 34 Liter Outdoor Tote has a 5-year warranty.

Individual pieces will retail for manufacturer’s suggested retail prices ranging from $19.95 – $79.95.

The Hydro Flask Outdoor Kitchen Collection includes:

10-Inch Plate – Durable 18/8 pro-grade stainless steel and TouchShield™ double wall insulation helps ensure there is no temperature transfer to your hands even when holding hot meals. MSRP $24.95

1 Quart Bowl with Lid – The lightweight, personal-sized bowl is also great for sharing and keeps foods hot or cold with TouchShield™ double wall insulation and a color matched, press-in lid. MSRP $24.95

12 oz Outdoor Tumbler – The stackable campsite cup keeps drinks icy cold or piping hot for hours with its insulated press-in lid and Hydro Flask’s TempShield® double wall vacuum insulation. The narrow design fits in car and camp chair cupholders and features internal measurement markers for outdoor cooking. MSRP $24.95

Flatware Set – Hydro Flask’s 18/8 pro-grade stainless steel fork, serrated knife and spoon are durable, corrosion-resistant and easy to clean. All three stack neatly inside the compact travel pouch. MSRP $24.95

3 and 5 Quart Serving Bowl with Lid – The 3 and 5 Quart Serving Bowls feature a press-in lid and TouchShield™ double wall insulation that keeps hot or cold contents at the perfect temperature while your hands stay comfy. The bowls also nest nicely together, for convenient carry and storage. MSRP $54.95 3 quart size / $64.95 5 quart size

Serving Spoons – This two-piece set features a slotted spoon for straining, and a solid one for scooping. Both are high heat and break resistant with a stackable design. MSRP $19.95

34 L Outdoor Tote – The perfect carry-all for your Outdoor Kitchen collection features a self-standing dual-carry design to sling over your shoulder or lift using the quick grab handles. The Tote’s durable exterior is abrasion and tear resistant and includes multiple mesh pockets intentionally designed to fit Outdoor Kitchen dining and serving ware, as well as any other grab and go items you want to bring along. MSRP $79.95

“We’re proud to expand into this new space with our elevated approach to outdoor dining,” said Hydro Flask Category Director Jason Valdez. “Outdoor Kitchen offers a new way for our active consumers to enjoy their favorite meals outside, with the innovative performance they expect from Hydro Flask. Even better, by choosing reusable alternatives to single-use plastic cookware and containers, they’re helping to ensure that outdoor spaces remain green and healthy for the long run.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to receive accolades for its insulated products. Hydro Flask has been the recipient of several Red Dot, GOOD DESIGN™ and iF Design Awards. The brand has grown to become the number one overall American water bottle brand in Sporting Goods and Outdoor, according to third party data.

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About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its charitable arm, Parks For All, supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar. We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit https://investor.hotus.com/.

JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim Pickins Outfitters in Stephenville, Texas, and Koby Crooks of Alpine Cowboy.

An Outdoor Original: the Black-Owned Gear Shop

Koby Crooks of Alpine Cowboy hosts
Jahmicah Dawes, owner of Slim Pickins Outfitters,
one of the country’s only Black-owned outdoor gear shops

Thursday, July 23rd @ 12pm PT
@jamcollective Instagram Live

JAM Sessions is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying BIPOC voices and stories, as a part of JAM Sessions.

Jahmicah Dawes is the first, and one of only two, Black-owned outdoor retailers in this country. Dawes opened Slim Pickins Outfitters, the country’s first Black-owned outdoor shop, in 2017. Jahmicah views Slim Pickins Outfitter’s role as more than simply selling the best outdoor goods, but to outfit and inspire a wide spectrum of adventures and adventurers. Slim Pickins Outfitters carries brands such as: Chaco, Patagonia, Osprey, prAna, Free Fly and Howler Brothers.

The discussion will focus on what Jahmicah values about the outdoors, his community of customers, how has the industry supported him in the past, and how it is supporting him now. He will also discuss what it is like to be a rarity in this industry. There will be a question and answer session at the end with audience participation encouraged.   

Koby Crooks is the owner and principal rep at Alpine Cowboy, a manufacturer’s rep group specializing in technical outdoor gear in the South Central region.

Tune in to the JAM Collective Instagram Live discussion on Thursday July 23, at 12 pm PST.

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About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear. www.jamcollective.net

In anticipation of the House of Representatives passage of the Great American Outdoors Act, American Hiking Society (AHS), provides these statements:

Kate Van Waes, Executive Director, American Hiking Society: “Final passage of the Great American Outdoors Act is a major victory for the hiking community that will expand access to the outdoors for all. With the pandemic shining a bright light on the need for equitable access to natural spaces, securing LWCF permanent funding and tackling a substantial portion of the public lands maintenance backlog will greatly increase recreation opportunities on public lands and in neighborhoods across the country, including those that have historically lacked access.” 

Janelle Paciencia, NextGen Trail Leader, American Hiking Society: “Systemic racism has created high barriers for marginalized peoples to access the outdoors and while the Great American Outdoors Act won’t solve the issue of how we can diversify our outdoor spaces, I believe it will give Black, Indigenous, and People of Color a fighting chance to take up space. Why? Because this legislation guarantees that funding will be made available for future generations to continue to conserve our public spaces by permanently funding the Land and Water Conservation Fund (LWCF) and fixing the public lands maintenance backlog, which will address recreation and conservation needs in every state across our country. As a future ancestor, I urge this historic piece of legislation to be quickly signed into law, which will act as a stepping stone for our real work to help create equitable access for all generations of peoples to come.”  

Tyler Ray, Director of Policy and Advocacy, American Hiking Society will be available on Wednesday, July 22 for interviews and additional questions. To schedule an interview please email Tyler at tray@americanhiking.org.

Background: For years, American Hiking Society has mobilized the hiking and trails community to advocate for the Land and Water Conservation Fund (LWCF) and address the public lands maintenance backlog through hundreds of congressional visits during Hike the Hill®, sending thousands of messages to Congress, and activating our nearly 400,000 social media followers and the more than 44 million people who hike each year in the US. American Hiking, along with a small coalition, was instrumental in securing an inclusive public lands maintenance solution that included the Forest Service, Bureau of Land Management, Fish and Wildlife Service, and the Bureau of Indian Education prior to final passage.

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Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, has recently hired Social Media Specialist, Tori Nardone, to lead its expanded social media division, aligning Groundswell’s recognized brand strategy, media relations and immersive event expertise with an array of integrated social media services and in-house capabilities. 

Nardone joins Groundswell PR with more than eight years of social media, editorial, and marketing experience. Most recently, Nardone managed social media content and strategies for a leading full-service agency specializing in travel, tourism and hospitality entities including Visit Natchez, Blade and Bow Whiskey, Lowcountry Hospitality Association and more. Prior to that she led social media and marketing efforts for real estate, fitness, and consulting clientele. In her new role at Groundswell PR, Nardone will work with a variety of brands to develop and execute comprehensive social media strategies and campaigns, manage content ideation and creation, and oversee influencer relations.

“From our first conversation with Tori, we knew she would be the perfect fit for our agency,” Caroline Kelm Groundwell PR Co-Owner said. “She is highly motivated, extremely detail-oriented and excels at creating out of the box strategy that drives solid results. We are so excited for the value she will bring to the talented team at Groundswell as we deepen our commitment to serving brand partners through a truly holistic approach to brand strategy.”

Nardone will oversee Groundswell’s current lineup of integrated social media capabilities in addition to its expanded services that now include:

• Social Media Consulting
• Social Media Auditing
• Social Media Content Creation + Maintenance
• Social Media Paid Advertising
• Social Media Influencer/Brand Marketing Campaigns and Partnerships
• Social Media Photoshoots

“I am thrilled to join the Groundswell PR team as Social Media Specialist. There’s nothing more rewarding than helping clients connect and engage with their audiences in a meaningful, authentic dialogue while also working as part of a team that embodies your core values and lifestyle. I feel very fortunate to have found both with Groundswell PR,” Nardone said. 

 

About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.