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Groundswell PR Expands Social Media Division with New Hire

July 22, 2020

Media Contact

Dax Kelm
Groundswell PR

Charleston, SC

Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, has recently hired Social Media Specialist, Tori Nardone, to lead its expanded social media division, aligning Groundswell’s recognized brand strategy, media relations and immersive event expertise with an array of integrated social media services and in-house capabilities. 

Nardone joins Groundswell PR with more than eight years of social media, editorial, and marketing experience. Most recently, Nardone managed social media content and strategies for a leading full-service agency specializing in travel, tourism and hospitality entities including Visit Natchez, Blade and Bow Whiskey, Lowcountry Hospitality Association and more. Prior to that she led social media and marketing efforts for real estate, fitness, and consulting clientele. In her new role at Groundswell PR, Nardone will work with a variety of brands to develop and execute comprehensive social media strategies and campaigns, manage content ideation and creation, and oversee influencer relations.

“From our first conversation with Tori, we knew she would be the perfect fit for our agency,” Caroline Kelm Groundwell PR Co-Owner said. “She is highly motivated, extremely detail-oriented and excels at creating out of the box strategy that drives solid results. We are so excited for the value she will bring to the talented team at Groundswell as we deepen our commitment to serving brand partners through a truly holistic approach to brand strategy.”

Nardone will oversee Groundswell’s current lineup of integrated social media capabilities in addition to its expanded services that now include:

  • Social Media Consulting
  • Social Media Auditing
  • Social Media Content Creation + Maintenance
  • Social Media Paid Advertising
  • Social Media Influencer/Brand Marketing Campaigns and Partnerships
  • Social Media Photoshoots

“I am thrilled to join the Groundswell PR team as Social Media Specialist. There’s nothing more rewarding than helping clients connect and engage with their audiences in a meaningful, authentic dialogue while also working as part of a team that embodies your core values and lifestyle. I feel very fortunate to have found both with Groundswell PR,” Nardone said. 


About Groundswell PR

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit