Skip to content

JAM Sessions to Feature a Discussion on Representation in the Outdoor Industry with Black-Owned Retailer Slim Pickins Outfitters

July 22, 2020

Media Contact

Julie Atherton
JAM Collective

San Francisco, CA

JAM Collective, an accomplished boutique agency specializing public relations, social media, communications and strategic partnerships announced its upcoming Instagram Live installment of JAM Sessions. This week, JAM Sessions presents: An Outdoor Original: the Black-Owned Gear Shop; a conversation with Jahmicah Dawes, owner of Slim Pickins Outfitters in Stephenville, Texas, and Koby Crooks of Alpine Cowboy.

An Outdoor Original: the Black-Owned Gear Shop

Koby Crooks of Alpine Cowboy hosts
Jahmicah Dawes, owner of Slim Pickins Outfitters,
one of the country’s only Black-owned outdoor gear shops

Thursday, July 23rd @ 12pm PT
@jamcollective Instagram Live

JAM Sessions is a weekly series of events, classes, and discussions to help members of the outdoor community feel more connected. JAM Collective is dedicated to amplifying BIPOC voices and stories, as a part of JAM Sessions.

Jahmicah Dawes is the first, and one of only two, Black-owned outdoor retailers in this country. Dawes opened Slim Pickins Outfitters, the country’s first Black-owned outdoor shop, in 2017. Jahmicah views Slim Pickins Outfitter’s role as more than simply selling the best outdoor goods, but to outfit and inspire a wide spectrum of adventures and adventurers. Slim Pickins Outfitters carries brands such as: Chaco, Patagonia, Osprey, prAna, Free Fly and Howler Brothers.

The discussion will focus on what Jahmicah values about the outdoors, his community of customers, how has the industry supported him in the past, and how it is supporting him now. He will also discuss what it is like to be a rarity in this industry. There will be a question and answer session at the end with audience participation encouraged.   

Koby Crooks is the owner and principal rep at Alpine Cowboy, a manufacturer’s rep group specializing in technical outdoor gear in the South Central region.

Tune in to the JAM Collective Instagram Live discussion on Thursday July 23, at 12 pm PST.


About JAM Collective
Founded by Julie Atherton and based in San Francisco, California, JAM Collective focuses on strategic planning, effective social media networking and influential product placement to initiate brand visibility and further connect its clients with consumers. Over the past 20 years, JAM Collective has evolved into a versatile and accomplished public relations and media agency with an impressive roster of nationally and internationally recognized clients, all the while maintaining a deep level of client involvement. Current clients include: Osprey Packs, OtterBox, prAna, Snow Peak and Vasque Footwear.