Archives: Press Releases

Oboz has announced several new hires and promotions in product, sales, and operations to foster its continued growth. 

“Building a dynamic and successful team is at the heart of one of our core values, being ‘true to our people’,” said Amy Beck, Oboz President. “For us, this means empowering our current team, while fostering growth through experienced, new team members.”

Julie Ham Elliott joins Oboz as National Sales Manager where she will be responsible for helping lead the sales teams as well as focus on international markets.  Ham Elliott has over ten years of experience in the outdoor market including 8 years as Key Account Manager at Merrell Footwear.

John Nehring has joined Oboz as Planning Analyst.  Nehring will be responsible for working to evolve purchasing processes as well as improving forecasting, ensuring that demand and supply match.  He will also be responsible for Oboz factory relationships in terms of purchasing and capacity planning.  Nehring joins Oboz from Simms Fishing Products where he was a production planner.

Oboz also announced two internal promotions.  Dan Wehunt has been promoted to Director of Merchandising and Development from Product Line Manager.  Steve Lowry has been promoted to Sales and Operational Planning Manager.  Lowry was previously Sales and Operational Planning Analyst.

About Oboz Footwear
Founded in 2007, Oboz Footwear builds ‘True to the Trail®’ outdoor footwear inspired by the vast 18 million-acre Greater Yellowstone Ecosystem surrounding the company’s Bozeman, Montana home. This rugged wilderness inspires Oboz to build shoes and boots that deliver unmatched fit, unrivaled feel and exceptional performance on any trail, anywhere. Oboz plants a tree for every pair of shoes sold. For more information, visit https://www.obozfootwear.com

Also announces a Public Lands Defense Fund Grant to the Canadian Parks and Wilderness Society’s Southern Alberta Chapter (CPAWS) to protect public lands from being sold to private interests.

The Conservation Alliance, a coalition of companies committed to protecting wild places, announces three additional success stories for the 2020 calendar year with projects in Hunger Mountain, Vt., Klickitat Canyon, Wash., and Temperance Flat Dam, Calif. These public land victories add to the five additional successes from earlier this year from the following projects: Long Lake Land Exchange, Wallowa Lake’s East Moraine, Almond Ranch, Alder Creek, and Elk River Unit Acquisition. 

The Conservation Alliance awarded grant funding to The Trust for Public Land for the Hunger Mountain Headwaters project, enabling the protection of 1,877-acres of public access to the Worcester Range through land acquisitions in Stowe, Middlesex, and Worcester, Vermont. The newly protected properties will increase public access to the Worcester Range, including acreage in the Worcesters to Northeast Kingdom Wildlife Linkage. This area is part of the C.C. Putnam State Forest and hosts approach trails to two popular day hikes, Hunger Mountain and White Rock Mountain. This protection not only secures scenic views, but also ensures the health of nearby forests, rivers, and wildlife.

Columbia Land Trust, a Conservation Alliance grantee, finished its Mt. Adams-Klickitat Canyon Conservation project, conserving 4,900 acres in Yakima County, Wash., the ancestral lands of the Yakama people. This success represents the final step of a nearly 11,000-acre conservation project which concludes more than a decade of planning, research, and partnership alongside the Yakama Nation, who offered their vision and support for conserving this land. The Mt. Adams-Klickitat Canyon Conservation project benefits recreation, wildlife, and habitat connectivity along the wild and scenic Klickitat River, and ensures that the area will remain wild and healthy for generations to come.

In 2018, The Conservation Alliance granted American Whitewater funding to protect 18 miles of the San Joaquin River in California, which was threatened by the proposed Temperance Flat Dam. As of today, the Temperance Flat Dam is indefinitely on hold due to the high project costs and permanent damage that it would cause to the landscape, wildlife, and delicate habitat has been averted. Over 85,000 people visit the San Joaquin River Gorge every year to enjoy its outstanding scenery, use its extensive trail system, paddle the river’s rapids, and camp in public campgrounds. 

“With the Temperance Flat Dam on hold, it marks the 36th dam that Conservation Alliance grantees have helped stop or remove,” said Alie Kouzoukian, Communications Manager of The Conservation Alliance. “This segment of the river was identified in 2014 by the Bureau of Land Management (BLM) to be added to the Wild and Scenic Rivers System, but the dam proposal halted the protection effort. The path is now clear for continued efforts to designate the San Joaquin River Gorge as Wild and Scenic, and permanently protect the remarkable cultural, recreational and natural wonders found within this spectacular gorge once and for all.”

In addition to these three success stories, The Conservation Alliance has also announced a $25,000 grant from the Public Lands Defense Fund to Canadian Parks and Wilderness Society’s Southern Alberta Chapter (CPAWS) to address a new proposal by the Government of Alberta to close 40-percent of Alberta’s provincial parks (175 park units), which accounts for about 40,000 acres and includes 4,493 public campsites. The Government of Alberta stated they are interested in transferring (selling) these public lands to private interests. CPAWS will use the Public Lands Defense funding to ensure all parks threatened by this proposal are kept within the park system, while also ensuring public park lands are not sold or transferred without formal public input. 

Since inception in 1989, Conservation Alliance funding has helped save more than 73 million acres of wildlands; protect 3,575 miles of rivers; stop or remove 36 dams; designate five marine reserves; and purchase 17 climbing areas. To read more about all of these successes, please visit: https://www.conservationalliance.com/success-stories/.

About The Conservation Alliance:

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million, awarded 720 grants, helped to protect more than 73 million acres of wildlands and 3,575 miles of rivers; stop or remove 35 dams; designate five marine reserves; and purchase 17 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

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Travel to Cuba and Vietnam with Chef Jennifer’s Culinary Creations

Created to elevate expectations of what prepared meals can taste like, Good To-Go is launching two new dishes, just in time for the crisp days of Fall (and WFH lunches)—Chicken Pho and a Cuban Rice Bowl. These delicious Cuban and Vietnamese staples offer a culinary experience unlike any other packaged meal. Using healthy, recognizable and pronounceable ingredients, the Chicken Pho and Cuban Rice Bowl deliver the fuel needed to get through whatever adventure or task lies ahead. Both meals will be available through Good To-Go’s website and retailers in single and double servings starting September 9, 2020.

These two new recipes, connecting diners to different corners of the world, came from multiple points of inspiration:

“On a month-long trip to Vietnam in 1998, my partner/chef Anita Lo and I fell in love with the country’s Pho,” said Chef Jennifer Scism. “We would go from town to town searching out the best. My favorite memory was that Pho was often served for breakfast…noodles for breakfast? Yes please!” 

CHICKEN PHO
VIETNAMESE CHICKEN NOODLE SOUP

This popular street food is known the world over for its comforting affects. The steaming, savory and immensely aromatic broth is the foundation of this restorative dish. Notes of cinnamon and star anise, followed by fresh ginger and clove keep it authentic. Braised chicken thighs, cabbage, scallion and cilantro provide the additional sustenance needed for any adventure.

“While living in NYC, I became obsessed with a little Cuban restaurant on 8^th street near NYU,” said Scism. “It was the first time I had had a Cubano sandwich. From that point on, I began my search for the best Cuban food. Little dives in Florida gave me more insight into the culture and the food, but who would think my adopted hometown of Kittery, Maine would have one of the best Cuban takeout joints? La Casita, the little orange and blue shack on the traffic circle, puts out some of the best Caribbean food I’ve ever had, and my Cuban Rice Bowl is homage to their delicious rice and bean dishes.“

CUBAN RICE BOWL
BLACK BEANS, PLANTAIN AND RICE WITH GARLIC CREMA SAUCE

Big, bold flavors with a balanced spice take this rice bowl to new heights. The combination of rice and beans creates a complete protein—providing you with all the amino acids you need to go that extra mile. While this meal is vegetarian, even the hungriest of carnivores will appreciate the 15g of protein per serving. Garlic crema sauce and plantains create unique flavors you’ll find in no other camp meal.

In 2020, Good To-Go is also launching updated packaging across the line, with these two new additions offering the first peek at the new format. Larger callouts help adventurers choose the right meal(s) based on calories, protein and other dietary preferences while the vibrant colors and icons reminiscent of Maine and the outdoors remain.

Good To-Go was founded by Jennifer Scism, an award-winning chef and long-time co-owner of Annisa, a nationally recognized restaurant in New York’s Greenwich Village, and David Koorits, an outdoor enthusiast who has spent his career as a wilderness therapy counselor, ski patroller, wildland firefighter and nurse. Scism’s career has long been focused on the importance of good food. She has cooked at NY Times 4-Star rated restaurants, traveled to over 20 countries studying regional foods, and along with her team from Annisa, beat Mario Batali on the TV Food Network’s Iron Chef program. Started in 2014, a time when the market was craving something tastier and healthier, Good To-Go has won multiple outdoor industry awards and start-up competitions, while they continue to add people-power and production space to address demand. Today, the brand’s dehydrated gourmet meals are sold in over 700 stores nationwide and in Canada. More info can be found at www.goodto-go.com. For media inquiries, please contact Kate Ketschek, kate@revolutionhousemedia.com.

NatureTrack Third Annual Film Fest Expands to Ten Days for First Online Edition

October 9 – 18  

(Los Olivos, CA)  Dozens of documentaries and short films from 21 countries, in both live and animated form, will be screened virtually at the third annual NatureTrack Film Festival (NTFF). From exhilarating and adrenaline inducing, to wonderous and spectacular, from heart-breaking to hope-filled, discover inspiring stories from passionate filmmakers about the world we live in and share with the other animals on earth. Save the second week of October (10/9-10/18) for a film festival delivered to your home – the safest environment for our patrons during the Corona virus pandemic. All tickets previously purchased for the festival in March will be honored.

Festival directors are saddened to have to cancel the live three-day event and move to a virtual-only festival, but given the current crisis, it is the only way to share all the incredible films. NTFF founder Sue Eisaguirre said, “In 2021, look for NatureTrack Film Festival ON TOUR, and in 2022 we will be back in person. We look forward to making our beloved town of Los Olivos pop in a most festive way and to celebrating the filmmakers whose passion leads the way.”

In the extreme adventure film By Hand two Pismo Beach brothers paddle by hand from Alaska to Baja, unaided by anyone else, just the Higginbotham twins in a coming of age story with nature as their mentor. No motors to propel them, no support boats, their custom-made boards carried everything, and they paddled more than 2,000 miles with only director Kellen Keene’s camera keeping them company.  By Hand has been scooping up awards at film festivals this year; you don’t want to miss what many are calling this year’s “Free Solo.”

 

The Lost Kings of Bioko by Oliver Goetzel, whose films have taken awards at the first two NTFF events, returns with another endangered species in his lens, one of the world’s least-known primate species, the Drill Monkey. Off the coast of Central Africa lies Bioko, an isolated island covered by ancient rainforests and surrounded by dark ocean waters. Island folklore tells of a Drill king who ruled the island’s forests, a place where Drills still play a critical role in the health of an ecosystem known to scientists as a biodiversity hotspot. The film takes on subjects most of the world is unaware of in Goetzl’s quest to create a brighter future for the Drills through science and, most importantly, species protection. Oliver also created “Making of Lost Kings of Bioko,” a special behind-the-scenes bonus short just for the NatureTrack Film Festival.  This twofer is a must-see. 

Another past NTFF award-winner, Matthias Mayr, goes to the Arctic’s northernmost mountain range in the world for his  83° Ski the North.  Joined by adventurer Hauni Haunholder the two set off to ski the Arctic Cordillera and as the saying goes, “it’s the journey not the destination” as the men encounter major athletic and filmmaking challenges. The Ellesmere Island location is home to arctic wolves, polar bears and native Inuit people who actively support the intrepid mountaineers.

Bringing the personal story of Madame Kokoly to the NTFF, U.K. filmmakers Garth Cripps and Paul Antion capture a wide-angle look at the world’s marine environment through the close-up story of a traditional Vezo fisherwoman in Madagascar. Living in extreme poverty, Madame Kokoly reflects on her personal losses and life experiences, and the ocean she fishes which is changing beyond her control. Female only voices are represented in this heartbreaking film. Kokoly is a short documentary film, produced by Blue Ventures, and supported by Stories of Change, a project of the Sundance Institute, with support from the Skoll Foundation.

Getting down and dirty, Threats in the Northern Seas director Jacques Loeuille from France brings light to silent and deadly underwater witnesses from WWI and WWII – three billion tons, yes tons, of chemical and conventional bombs that lie at the bottom of the North and Baltic seas. Loeuille’s film examines the underwater stockpile of lethal munitions and takes on the cause of defending the survival of our vital oceans and seas. Why were these weapons dumped and are these massive watery caches of highly toxic ordnance an avoidable disaster? Sue Eisaguirre says she has discovered that NTFF patrons are “proactive people for our natural world, and this film will educate you about the dangers and natural disasters caused by climate change.” 

Find out about these and more films at the website and get ready to immerse yourself in a selection of documentaries that speak to the passion of the NatureTrack Foundation. 

About NatureTrack Film Festival:

 

The 2020 NatureTrack Film Festival will be a virtual week-long celebration of nature and outdoor adventure through film. Los Olivos, California in the heart of Santa Barbara wine country, is where the festival was founded in 2018 by Sue Eisaguirre, who conceived the idea as an extension of, and fundraiser for, the non-profit NatureTrack Foundation which she started in 2011. NatureTrack introduces schoolchildren to outdoor spaces from the seashore to the inland oak woodlands of Santa Barbara County by providing cost-free outdoor field trips. Since it began, NatureTrack has provided more than 22,000 outdoor experiences for school-aged students. More information about NatureTrack Foundation can be found at www.naturetrack.org.

 

Website                         www.naturetrackfilmfestival.org

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Festival Trailer           https://vimeo.com/389787683   

 

 

 

Watch & share the NTFF Trailer:   https://vimeo.com/389787683

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PrimaLoft, Inc., the leader in advanced material technology, is partnering with more than 15 outdoor sports, fashion, lifestyle and home furnishing brands to introduce PrimaLoft® Bio™ to consumers, this fall. PrimaLoft Bio is the first biodegradable*, 100% recycled synthetic insulation and performance fabric.

“The prevalent use of plastic in our society has a huge impact on our environment because of its inability to break down over time,” says Mike Joyce, president and CEO of PrimaLoft. “PrimaLoft Bio has been specifically designed to biodegrade* in the environments where most plastics eventually end up: landfills and ocean water.”  

PrimaLoft Bio is comprised of high-performance fibers that are made from 100% recycled materials (mainly plastic bottles) that biodegrade* in specific environments such as landfills, oceans, and wastewater. At the same time, insulation and fabric made from PrimaLoft Bio fibers provide the same high-quality, durable performance as products with virgin polyester fibers – providing lightweight warmth and comfortable protection for a variety of activities and weather conditions.

 

Additionally, PrimaLoft Bio fibers are renewable in a circular economy as it’s possible to rejuvenate the fibers into new high-performance material, repeated time and again, without any loss in quality.

 

When PrimaLoft Bio is exposed to oceanwater, wastewater or landfill environments, naturally occurring microbes break down the fibers to their natural elements, without leaving behind any harmful waste. The fibers will be transformed over time into water, CO2, methane, biomass and humus – a common component of potting soil. And PrimaLoft Bio will do so at a dramatically faster rate than standard polyester. In accelerated test conditions, PrimaLoft Bio fibers reach near complete biodegradation in under two years, while standard polyester remains almost completely intact. Additionally, PrimaLoft Bio insulation and fabric degrade only in these specific environments, as its fibers are highly durable. They will not break down during use, in the washing machine or in the closet – for the full life of the garment.

 

According to a 2018 UN Environment report, only 9% of all plastic that has ever been produced has been recycled, with roughly 79% ending up in landfills or the natural environment. Approximately 8 million tons of plastic enter into the world’s oceans, each year.

 

 

Joyce adds, “PrimaLoft Bio is an important step forward in providing sustainable solutions for microfiber pollution, throughout the entire life-cycle of a product.”

 

The unique technology has enabled an impressive group of outdoor sports, fashion and home furnishing brands to join the PrimaLoft Bio community in setting sustainability forward. The first styles with PrimaLoft Bio will be available to consumers in upcoming fall 2020 collections from brands like 4F, ESKA, Goldwin, Herno, Horsefeathers, Icebug, Jack Wolfskin, Klättermusen, Maloja, Namuk, Norrøna, Reusch, Roeckl, Ternua, Traumina and Viking. Other brands like Helly Hansen, Houdini, Montane and Rossignol will follow with their own styles, in upcoming seasons.

 

*93.8% biodegradation in 646 days under ASTM D5511 conditions (landfill environment). 76.6% biodegradation in 973 days under ASTM D6691 conditions (marine/ocean environment). 12.9% biodegradation in 120 days under ASTM D5210 conditions (wastewater environment). The stated rate and extent of degradation do not mean that the product will continue to degrade.

 

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About PrimaLoft, Inc.

PrimaLoft, Inc., an advanced material technology company based in Latham, New York with offices in Xiamen, China, is the world leader in research and innovative development of comfort solutions with high performance insulations and fabrics. The PrimaLoft^® brand, a registered trademark of PrimaLoft, Inc., delivers feel-good products that are used in the top global outdoor and fashion brands, home furnishings, work wear, hunting and military applications. PrimaLoft^® insulation was originally developed for the U.S. army as a water-resistant, synthetic alternative to down. Today, the brand is recognized as a benchmark in the outdoor industry for providing unsurpassed comfort in any condition, ultimately empowering users to stay in the moment. PrimaLoft, Inc. is active in sustainable textile production through partnerships with the bluesign® system, the International OEKO-TEX® Association, the Sustainable Apparel Coalition’s Higg Index and the Global Recycled Standard. For more information, please visit www.PrimaLoft.com, and follow PrimaLoft on Facebook, Twitter and Instagram. PrimaLoft^®, Feel the Performance™.

TransRockies Race Series, a global leader in adventure stage races, is excited to announce a brand new premiere gravel bike race – the TransRockies Gravel Royale, which will take place in British Columbia, August 23 – 26, 2021. Traversing Panorama Mountain Resort, Nipika Mountain Resort, The Village of Canal Flats and the City of Fernie, B.C., the four-day stage race will cover 375 km (233 miles) and around 7,000 m (23,000 ft) of climbing. Registration for the 2021 event will open September 21. 

“We are excited to be coming back up to this area of B.C. after hosting the first TransRockies Challenge mountain bike stage race 20 years ago,” says Aaron McConnell, President of TransRockies. “As gravel continues to grow, we knew we had an opportunity to create an epic experience on some of the most beautiful and remote gravel roads in the world.”

In addition to the four-day stage race, TransRockies Gravel Royale will offer alternative options for riders and their families, including a two-day “Ante Up” ride, a three-day E-Bike “Poker Ride,” and the “Fair Deal Family Mountain Bike Challenge” during stage two in Nipika. 

The stages of Gravel Royale will take riders on secluded gravel roads through the Canadian Rocky Mountains, traditional home to the Ktunaxa Nation Indiginous people. Riders will experience vast mountain views, native wildlife and winding stretches of gravel in this difficult, but achievable challenge. The extensive network of well maintained fire roads in the region guarantee great riding and racing conditions. With only 300 spots available, riders will want to “ante up” early to get a spot at the table!

After each stage, participants can anticipate a relaxing, fun and memorable time at camp. After 20 years, TransRockies has perfected their camp hospitality and provides all of the amenities riders could need. The TransRockies team transports gear/luggage, sets up tents at each stage, provides showers and prepares meals. Each night, massage and athletic therapy stations are available along with mechanical support and a bike wash for participants. With all TransRockies stage races, the Chillville will make an appearance at Gravel Royale and will be equipped with music, snacks and a nice campfire for riders to socialize and hang out with other participants. 

“The camp experience for participants is always so special for our team,” says Kevin McDonald, TransRockies VP Operations. “This is where everyone gets to connect, share stories and reflect on the day as well as look forward to a new adventure the next day.”

TransRockies Gravel Royale registration opens on Sept. 21 at 9am MDT. Registration link here. 

For additional information on the stages, locations and registration, please visit transrockiesgravelroyale.com.

About TransRockies Race Series

TransRockies Race Series operates ten events over 32 days annually in Western US and Canada. Specializing in multi-day and endurance cycling and running events, TransRockies serves over 3,500 participants annually. The organization has operated over 200 days of stage racing since it was founded in 2002.

Chris Morrisette and his team will represent the OR brand in California, Arizona, Nevada and Hawaii. 

Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, this month added Sespe Group, a sales agency representing the brand in the Southwest territory, to its team. Sespe Group and founder Chris Morrisette will represent OR in California, Arizona, Nevada and Hawaii. 

“Chris and his team bring a deep bench of knowledge in the outdoor, ski, run and climbing channels, stemming from both extensive experience as a sales team and their personal passion for the space they represent,” said Michael O’Connell, senior sales manager for Outdoor Research. “We’re excited to have them bring their knowledge and talent to representing Outdoor Research in this key territory.” 

Morrisette, based in southern California, grew up in the Southwest, He spent much of his childhood winters in Joshua Tree at his family’s cabin, being exposed to rock climbing before he could walk. In Sespe Group, he has built an agency that includes some of the premier brands in the industry, including Petzl, SCARPA and Farm to Feet. 

The Sespe Group team, also includes Field Representative Wes Jones and support representative Bekka Rosenkrantz.  Jones was born and raised in California and brings over 15 years of rock climbing experience to his role. He has worked in the outdoor industry as a retail sales rep, tech rep and climbing guide. Rosenkrantz was born and raised in the Southwest, and has climbed, mountain biked and hiked throughout the western US and abroad. She is based in the Bay Area home and has taught climbing courses, led adaptive climbing programs and helped host women’s climbing festivals. 

Chris Morrisette, agency principal, can be reached at chris@sespegroup.com. 

About Outdoor Research 

Outdoor Research® is dedicated to inspiring the journey ahead with award-winning technical apparel and accessories. Based in Seattle since 1981, we are committed to improving our customer’s experience through innovative materials, purpose-driven features, and versatile products that are backed by our Infinite Guarantee®. We rely on the real-world testing of our athlete ambassadors, mountain guides, and local adventurers involved in our core sports: alpinism, rock and ice climbing, hiking, backpacking, paddling, trail running, and backcountry skiing and snowboarding. We’re here for the fun, adventure, excitement, and For the Journey Ahead™. Get to know us at www.outdoorresearch.com or follow the journey via Facebook, Instagram, Twitter, and YouTube.

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Shred Dog, creator of the industry’s most technical youth outdoor apparel, is excited to announce the launch of its new fall/winter apparel collection designed to keep kids comfortably enjoying the outdoors regardless of the weather.

Leading the charge for the new fall styles is the Elevated Kids’ Hardshell, designed for versatile layering and to provide complete weather protection whether in variable mountain conditions or just adventuring in the yard or local park. Rising to a performance level never before seen in kids’ apparel, the Elevated Hardshell is just as waterproof as adult’s high performance shells with features including 20k/20k waterproof/breathability, full seam-taping, waterproof zippers, underarm vents, rubberized wrist gaskets, a helmet-compatible hood, powder skirt and many more details active kids need.

The Element Kids’ Insulator  features a high performance, wind and water resistant fabric with supreme durability, making it the ideal everyday essential, as a standalone puffy jacket on the mountain, layered underneath the hardshell, or zipped directly into the hardshell for an integrated winter jacket on cold days. The Element features 3M™ Thinsulate™ insulation for a thin-but-warm silhouette and is  strategically body-mapped with thicker insulation throughout the core (100 grams) and lighter insulation in the arms (60 grams).

The new Elevated Kids’ Convertible Bib/Pant matches the elite performance of the Elevated Hardshell with 20k/20k waterproof/breathability, full seam-taping, and waterproof zippers. The bib/pant also features inner thigh vents, reinforced knees, hem, and inner ankle, and a removable bib module, giving parents and kids the choice of bibs or pants, depending on style or weather conditions.

All Shred Dog hardshells, insulator jackets, and bib/pants feature the company’s industry-first and proprietary Adjust-a-Fit™ system that lengthens AND shortens sleeves and pant legs for growing kids, hand-me-downs, or just a perfect fit.

Also new for the 2020/2021 line is the soft, warm and durable Essential Mid-Layer Fleece. Designed to retain heat while providing moisture management and evaporation, the Essential features zippered hand pockets and is a year-round must-have for any outdoor adventure.

Completing the layering system for warmth and fun, the Kids’ Foundation Baselayer Top and Bottom are designed for easy layering and added warmth. The super soft, moisture-wicking material keeps kids dry and comfortable, while 4-way stretch fabric allows for full freedom of movement, which every kid needs.

The new collection is available in kids’ sizes 4-16 and with the company’s direct to consumer pricing, all styles are 40% less everyday than if sold through retailers with prices ranging from $30-$180. The D2C business model allows Shred Dog to use higher quality materials and include features that deliver higher performance yet keep prices more affordable since kids outgrow their gear every year or two.

All 2020/2021 styles are available for discounted pre-order now on ShredDog.com and all orders will ship in early November.

“We started Shred Dog because we believe in kids staying outdoors, making memories with their families, regardless of the weather, and we were tired of paying top-dollar for premium brands that lacked the performance our kids needed,” said Marc Dietz, co-founder of Shred Dog. “Our first line changed the game and the stories we’ve heard from parents having entirely new and better experiences with their kids, have been incredibly humbling and validating. With the new Elevated collection, we are proud to say we’ve raised the bar again.”

About Shred Dog:

Based in Boulder, Colo., Shred Dog launched in 2018 to create the highest quality technical outerwear and apparel for children, designed to keep kids happy, comfortable, and most importantly, outside and adventuring. Shred Dog’s mission is to help more families enjoy the magic of being together in nature while sharing our love of adventure through our “More Kids Outside” commitment to support non-profit organizations dedicated to getting children outside. For more information, please visit Shred Dog.

 

A brand created by outdoor enthusiasts for outdoor enthusiasts, ORCA (Outdoor Recreation Company of America) announces the launch of its all-new ORCA Vino wine tumbler and two soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote.

“Our customers have been asking for a wine tumbler as well as more soft-side options for everyday use and we’re so excited to bring these new products to our fan base,” said Ashleigh Ford, Product Manager at ORCA. “We listened and came up with products that we believe truly represent who we are at ORCA in both design and functionality.”

Launching Fall 2020, the ORCA Vino is a 12-ounce double-walled, stainless steel wine tumbler that will hold ice for up to 24 hours, and heat for up to 6 hours, making it the best on the market for taking wine, cocktails or coffee on the go. Available in an array of vibrant colors including dusty rose, sage, lilac, seafoam, pink, black, pearl & light blue, the ORCA Vino is a bright and colorful drinkware solution, yet still tough enough to handle whatever life’s adventures bring.

ORCA’s 8-ounce Chasertini will also be offered in the same colorways as the Vino, perfect for cocktail hour, block parties, or anywhere in between. Most  ORCA drinkware is customizable and decorated in-house with endless possibilities for personalization. ORCA also holds more official sports licenses than any other cooler brand on the market with over 80 NCAA teams, 32 NFL teams, 30 MLB teams, and 31 NHL teams, so representing your favorite team is now cooler than ever.

In addition to its hard-sided coolers, ORCA will launch its all-new soft-sided coolers, the ORCA Walker 20 and ORCA Walker Tote, available Fall 2020 with pre-orders starting now. With a 20-can and 18-can capacity respectively, both the ORCA Walker 20 and ORCA Walker Tote hold ice for up to three days and were designed with padded shoulder straps, magnetic carry handles, welded leak-proof interior, and air-tight zippers. The Walker Tote features a  waterproof pocket for phones, keys and other essentials, while the Walker 20 offers a mesh pocket and bungee straps for added storage.

Providing carrying comfort and versatility these soft-sided coolers are a lightweight yet durable cooler option ideal for outdoor adventurers, campers, beach-goers, families and sports fans alike.

To learn more about ORCA, visit: orcacoolers.com.

About ORCA

ORCA stands for Outdoor Recreation Company of America. Founded in 2012 in Nashville, Tennessee, ORCA was created by outdoor enthusiasts for outdoor enthusiasts with the goal of creating an American made, roto-molded cooler that could beat out all the rest. Since then ORCA has fulfilled that goal and taken it a step further by offering a larger selection than any of our competitors and guaranteeing every one of our coolers for life. At ORCA we have a single motto that we base our business on, and that is to Make Every Moment Cool. Whether you are a hunter, an angler, a camper, a beach bum, a soccer mom, a sports fan, or anything in between, ORCA has a product that will help you Make Every Moment Cool.

Hibear’s 32 ounce All-Day Adventure Flask, the Swiss Army Knife of insulated bottles, crushed its funding goal within 45 minutes of launch on Kickstarter. Adventure travel needed a better bottle and Hibear has delivered exactly that. After two years of bolstering the Hibear community, meticulously perfecting the All-Day Adventure Flask, and receiving the fiercely sought-after 2020 Red Dot Design Award, the Hibear team experienced a huge influx of positive momentum approaching its crowdfunding launch date.  

Hibear’s Founder, Mark Tsigounis says, “We couldn’t be happier with the results from the launch of our Kickstarter campaign and are beyond stoked. We couldn’t have done it without a community rallied behind us. A community built over two years, gathered around the principals of travel, adventure, and sustainability.”

Hibear’s versatile, insulated, easy-to-clean, and rugged utility bottle is designed to craft all your favorite beverages – from cold brew to cocktails – yet simple enough to use as an everyday water bottle. With 10 times the versatility of the average insulated bottle, the All-Day Adventure Flask encourages users to pack less and do more. Hydration is an essential part of outdoor adventure and day-to-day travel. Most bottles tend to fall short when it comes to crafting beverages on the go, especially when bag space is at a premium. The answer to that call is Hibear’s All-Day Adventure Flask.

“The All-Day Adventure Flask was specifically designed for the adventure travel community,” says Tsigounis. “It’s the type of functionality and eye-popping design that we needed out of an insulated bottle on our own adventures and receiving the Red Dot Product Design Award was the icing on the cake. It’s a great feeling seeing the team’s efforts paving the way for the future of Hibear because this is just the beginning.”

Hibear’s All-Day Adventure Flask (MSRP: $85) is available now for pre-sale on Kickstarter. The Kickstarter campaign offers the All-Day Adventure Flask at a discounted price, including Super Early Bird pricing [$65] and Early Bird Pricing [$69] for the Pow Day and Night Hike colorways. A Limited Edition All-Day Adventure Flask, the Dawn Patrol, is also available [$79]. The All-Day Adventure Flask will launch worldwide in late Spring 2021. 

All-Day Adventure Flask Characteristics:

• Total Volume: 32oz/950ml
• Flask Body Volume: 25oz/750ml
• Lid Volume:7oz/200ml Lid
• Steel Filter Volume 12oz/355ML
• 18/8 Stainless Steel Construction
• Durable powder coat
• Easy grip carabiner handle
• Cocktail  Strainer w/ 130µ Center Filter Disc
• Invertible Pour Over Lid
• 12oz 130µ stainless steel filter
• Total Height: 11″/283mm
• Width: 3.7″/94mm
• Removable Mug volume: 8.5oz/250ml

For more information about Hibear’s All-Day Adventure Flask, please contact Julie Bacon at julie@hotskilletmedia.com or 603-978-5530.

About Hibear
Adventure travel needed a better bottle, so Hibear made one. The 32 ounce All-Day Adventure Flask launched on Kickstarter on September 8, 2020. With 10 times more functionality than the average insulated bottle, Hibear encourages users to pack less and do more. Nestled in the Sierra Nevada mountains, Hibear has a wild and beautiful testing ground for their products. Hibear is Climate Neutral Certified and a member of 1% for the Planet. You can find out more about Hibear via their website, LinkedIn, Facebook, or Instagram. Climb high.