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Houdini Sportswear Debuts Fall ‘23 Line, Expanding Forward to Nature Brand Message; Do More with Less

January 5, 2023

Media Contact

Kelly Blake – CGPR
Kelly@cgprpublicrelations.com
415-624-7030

100% of line has environmentally-preferred materials; recycled, renewable, biodegradable and bluesign certified

Mono Air Vest and Pants, with Polartec Power Air Light, and Double Dunfri performance jacket lead new offerings

 

STOCKHOLM (January 5, 2022) Houdini, the global circular sportswear company, committed to designs that are timeless and functional, today introduced its Fall 2023 line, a minimalist outdoor approach, encouraging consumers to buy clothes that do more. The entire line is 100% recyclable, renewable, biodegradable and bluesign® certified. In addition, Houdini is introducing the Mono Air Vest and Pants, with Polartec® Power Air Light, creating a lightweight all-season vest and insulated pants that provides durability and warmth.

“This line is getting closer to our overall goals with 100% environmentally friendly materials and 87% is fully circular,” said Niclas Bornling, Houdini’s general manager of North America “We continue to ask, ‘Does this product deserve existence?’ and that philosophy carries over into the Fall 2023 line. “Creating the best quality gear while using the most innovative fabrics, Houdini silhouettes are timeless in design and using nature itself is our blueprint.”

Specifically, the Mono Air Vest is light, durable, and versatile. Polartec Power Air Light combats plastic waste by shedding 80% less microfibers compared to conventional fleece. The vest is wind and water resistant, made from recycled and recyclable fibers. MSRP $160

The new Mono Air Pants is an all-season, durable insulation pants designed with a Hardface© treatment for durability and water repellency. MSRP $160

In addition, the fall 2023 line includes technically designed insulated, lightweight layering and durable comfort pieces, including base layers, jackets, shells, pants, and vests. New colors include Evening Haze, Pink Moon, Crispy Blue, and Mother of Greens.

 

Product Specifics:

  • Power Up Jacket: Versatile, relaxed fit fleece jacket, providing comfort and durability for every outdoor adventure made with bluesign® certified material and a great warmth to weight ratio. MSRP $230
  • Heyday Jacket and Pants: A mountaineering shell jacket and pants designed for rugged adventures in the mountains. Using 100% circular fabrics and shaped for optimal freedom of movement, the jacket and pants have stash pockets, zippered harness-compatible pockets and reinforcement for added durability. MSRP $800 (jacket) & $650 (pants)
  • Double Dunfri: A lightweight performance insulation shell jacket, ideal for any winter adventure. Wind and water resistant, and made with smooth, fully circular fabrics. MSRP $480

 

About Houdini

Houdini is an odd band of scientists, artists, designers and adventurers from Sweden on a quest to reimagine the future of functional life wear. Ever since the start in 1993 Houdini has challenged the norms of the textile industry, as a company led by women, as innovators of responsible design and as pioneers of circular business models. Houdini believes that humans are not built to go backwards, but we can go pretty fast when we know the right way forward.

 

Forward to Nature.

 

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