Archives: Press Releases

SEATTLE, Wash. (Nov. 23, 2020) – Filson, the rugged outdoor outfitter, announced today a new line of denim jeans, the latest chapter in a legacy that spans over a century of outfitting customers for the most demanding conditions. Sewn in the U.S. using American and Italian materials, Filson Denim brings the brand’s trusted legacy of workmanship to an everyday staple.

 

Filson has built a reputation for reliability by creating durable gear that can withstand the most demanding conditions. Since 1897, Filson’s signature materials like Tin Cloth and Mackinaw Wool have been providing customers unfailing protection and Filson Denim is no exception. 

 

“Denim is a timeless and everyday fabric, and there is a sense of arrival with bringing this line into Filson, alongside materials like our Tin Cloth and Mackinaw Wool that consumers have come to know and love,” said Alex Carleton, Filson Chief Creative Officer. “As an outfitter made for and built by those in the field, we look forward to offering denim for years to come.”

 

Each of the new denim styles is built for work and everyday wear. The Rail-Splitter Jeans, available in both raw and rinsed finishes, features 5-pocket construction, double-lined rear pockets, a straight-leg cut and zipper-fly. The limited-edition Rail-Splitter Selvedge Jeans are constructed from Japanese selvedge denim on vintage shuttle looms giving it a tight, durable weave for added sturdiness.  Sewn in the U.S., the durable Bullbuck Double-Front Jeans are reinforced with double-layer leg-fronts and double-layer rear pockets.

 

Filson Denim Product Details:

                                                                  

Rail-Splitter Jeans – $165

Sports a classic 5-pocket design, sewn in the USA with American and Italian denim. With a metal shank-button waist closure and double-layer pocket bottoms, they’re built for heavy wear. Double-layer-reinforced rear pockets. Straight-leg cut and zipper-fly. Available in preshrunk raw or rinsed denim. Available colors include Medium Indigo, Rinse Black and Rinse Indigo.

Images here

 

Rail-Splitter Selvedge Jeans – $225

Durable 5-pocket jeans sewn in the USA with 13.5-oz. Japanese selvedge denim. With a metal shank-button waist closure and double-layer pocket bottoms, they’re built to endure heavy wear. Double-layer-reinforced rear pockets. Straight-leg cut and zipper-fly.

Images here

 

Bullbuck Double-Front Jeans – $185

Durable work jeans sewn in the USA and reinforced with double-layer leg fronts. With a metal shank-button waist closure and double-layer pocket bottoms, they’re built for countless hours on the clock. Double-layer-reinforced rear pockets. Straight-leg cut and zipper-fly. Sewn in USA with American denim.

Images here

 

Lined Denim Short Cruiser – $350

Sewn in the U.S. with raw denim from the historic Cone Mills, it will develop its own unique wear patterns and patina over years of service. Fully lined with Alaskan Guide brushed flannel that’s kept sportsmen, ranchers and bush pilots warm for decades. Hip-length fit with adjustable waist and a sturdy metal-shank button-front closure.

Images here

About Filson

Established in Seattle in 1897 to outfit prospectors headed for the Yukon, the company’s 123-year legacy is built upon its reputation for honesty, quality and durability. Filson’s long-lasting gear is the choice of explorers, adventurers, ranchers, hunters, anglers, engineers and anyone with a passion for the outdoors. Over a century after its founding, the Filson headquarters remain in Seattle, Washington. For more information, go to Filson.com.

 

###

 

Kering, Tracy Reese, Gabriela Hearst, Lenzing join United Nations officials to advance sustainability action in the fashion industry and to recover better together from COVID-19

 The Conscious Fashion Campaign, an initiative founded by social entrepreneur Kerry Bannigan to accelerate fashion industry action in support of the Sustainable Development Goals, launches a month-long virtual educational experience, in collaboration with the United Nations Office for Partnerships,  entitled “Discover the Sustainable Development Goals –  To Power the Decade of Action” from December 1 – 30, 2020.

The experience aims to advance knowledge and strengthen engagement from the global fashion industry to further support the Decade of Action to deliver the Sustainable Development Goals (SDGs) – the 17 goals to transform our world. Discover the SDGs online exhibit will feature a wide range of SDG informational tools along with fashion sector focused on-demand discussions with industry leaders, United Nations officials and advocates; including Kering, Lenzing, Allbirds, PVH, Vogue Business, CFDA, the British Fashion Council, Messe Frankfurt, Collina Strada and the Swarovski Foundation.

“This is a critical time to accelerate partnerships to address the world’s biggest challenges – from eliminating poverty, hunger and inequalities to reversing climate change and unsustainable consumption and production practices,” said Annemarie Hou, acting Executive Director of the United Nations Office for Partnerships. “The fashion industry is an important ally for the United Nations in this Decade of Action to deliver the SDGs by 2030.”

Discover the SDGs virtual event, powered by Arch and Hook, Artistic Milliners and Lenzing; and supported by Interwoven, ITL Group and Orta, serves as a catalyst for a new era of fashion; exploring the intersection of the SDGs and fashion business including climate action, gender equality, industry innovation, digitisation, life of land and responsible production and consumption. Speakers include fashion designers Anyango Mpinga, Gabriela Hearst, Maria Cornejo and Tracy Reese; Marsha Cooke, Senior Vice President Impact, Vice Media Group; Emily Chan, Sustainability Editor, Vogue Global Network; Dominic-Madori Davis, Reporter, Business Insider; Sara Maino, Deputy Editor-in-Chief, Vogue Italia & Head of Vogue Talents; Jill Martin Wrenn, Business Reporter, BBC and Fiona Sinclair Scott, Global Editor, CNN Style. Industry supporters also include Drapers, Fashinnovation, Kingpins, Transformers Foundation and Raw Assembly.

The event will feature United Nations representatives from the Fashion Industry Charter for Climate Action, United Nations Secretary-General’s Youth Advisory on Climate Change, United Nations Capital Development Fund, UN Trust Fund to End Violence against Women, United Nations Economic Commission for Europe/Food and Agriculture Organization and United Nations Department of Economic and Social Affairs.

In her role as the Director of Global Business Development at Lenzing, Tricia Carey explains the importance of sustainability within the fashion industry; “As we close out a tumultuous 2020, we have optimism for a new year with a path to recover better together.  Discover the SDG’s by the Conscious Fashion Campaign provides the fashion industry with the tools to make educated choices with regards to both the environment and society.  Lenzing uses the Sustainable Development Goals as a framework for our initiatives to be a responsible wood-based cellulosic fiber producer making TENCEL™ Lyocell and Modal.”

Given its global reach, the fashion industry is uniquely positioned to increase collaboration and engagement around the SDGs. With the pervasiveness of the COVID-19 pandemic, the industry has seen unparalleled disruption to its operations and supply chains. As the fashion sector revises and adapts priorities, now is the time to ensure that this disruption can serve as the catalyst for a new sustainable era for all stakeholders involved.

The role of partnerships is more crucial than ever in order to recover from the pandemic and to advance the Sustainable Development Goals. Murtaza Ahmed, Owner and Managing Director of Artistic Milliners emphasizes this; “At Artistic Milliners, we believe any one entity alone cannot rely on fragmented work to achieve global impact. Therefore, we are leveraging the power of SDGs as the most comprehensive framework of collective action to bring about real impact. Our efforts have led to our recognition by the United Nations Global Compact as the Global Pioneer of SDG 5: Gender Equality. We want to share our best practices with our peers and partners and the Conscious Fashion Campaign provides the perfect platform to inspire the global fashion industry to action.” 

Discover the SDGs, convened by the Conscious Fashion Campaign in collaboration with the United Nations Office for Partnerships, December 1 – 30, 2020 | www.discoverthesdgs.com

 The Conscious Fashion Campaign

The Conscious Fashion Campaign, in collaboration with the United Nations Office for Partnerships, is an awareness-driven initiative that engages leading global fashion industry events to accelerate collective action in support of the Sustainable Development Goals. The campaign facilitates high-impact partnerships that advocate sustainable solutions and innovations for the fashion sector to address the world’s most pressing social, economic and environmental issues.

The Conscious Fashion Campaign actively supports the Decade of Action by bridging together United Nations agencies and fashion industry stakeholders to enable the Sustainable Development Goals to scale. The Conscious Fashion Campaign partners collectively represent over $4.7 billion revenue, 800 events in 40 countries, 136,000 exhibiting businesses, 11.9 million industry attendees and 14,700 employees.  www.consciousfashioncampaign.com

United Nations Office for Partnerships

The United Nations Office for Partnerships serves as a connector for co-creating collaborations and provides a platform for effective engagement of public and private sector stakeholders with the United Nations development system to advance the Decade of Action to Deliver the Sustainable Development Goals. www.un.org/partnerships

GOAT BOXCO is launching their all-new GOAT Cooler System, a high-performance food and gear storage solution built by, and for, people who GO AT life. Engineered to flip the switch on the cooler industry, the first-of-its-kind GOAT Cooler System delivers customizable storage and organization in a fully integrated, modular design that allows consumers to tailor their ultimate prep kit for any outdoor adventure or emergency preparedness need.

“If 2020 has taught us anything, it’s that life is unpredictable,” says GOAT BOXCO founder Jack Robbins. “Our mission at GOAT is to equip people everywhere with the smart tools and essentials they need to live ready – because when you’re prepared, you can confidently tackle whatever life throws your way. We’re proud to launch our brand with this revolutionary product system that redefines how our adventure-driven consumers approach functional, intuitive gear storage and empower them to live fully committed to the moment.”

The GOAT Cooler System’s modular product and storage design consists of four key innovations. At the centerpiece, the GOAT HUB 70 cooler is constructed with heavy-duty rotomolding and features four integrated turrets that secure the system’s interchangeable GOAT CANs. Each compartment offers handy storage for tools, food and essential gear that can be easily removed, replaced, and kept well-organized in the GOAT RACK when not in use.  

For additional convenience, GOAT will also offer a suite of customized gear kits that have been curated by like-minded, premium brand partners in the outdoor, camping, emergency preparedness, first aid, and nutrition spaces. Each pre-packed kit will be organized to stash easily within the GOAT CANs which load into the HUB 70 performance cooler for any adventure or emergency. Initially, GOAT has partnered with more than twenty industry-leading brands, including MyMedic, ReadyWise, Katadyn, HydraPak, UCO, Havalon, NOCO, Argali, Dizzy Pig, and Sea to Summit, just to name a few…  Additional kits and partner brands are in the works and ready to be announced soon.

“GOAT is not just another cooler brand,” Robbins notes. “Our team has devoted extensive research in the thoughtful design of this multifaceted system to disrupt the space and reinvent the functionality of coolers in a whole new way. We’re thrilled to team up with the best brands in the industry and are grateful for the work of our extremely talented crew in launching the GOAT brand.” 

Individual components of the GOAT Cooler System are available for purchase at GoatBoxCo.com.   

GOAT BOXCO:  The Base Camp for Your Base Camp

The HUB 70
The GOAT HUB 70 changes the high-performance cooler game. The HUB blends functional, intuitive gear storage features with heavy-duty rotomolded construction. Built for storing and organizing outdoor gear at base camp — not to mention keeping food and brews frosty — the HUB’s exterior Quick-Stash cargo net keeps crucial items close at hand, while its integrated turrets securely house interchangeable GOAT CANs that hold gear for any situation.
MSRP: $499.99 (with 4 CANs)
Volume: 62.29QT (58.95L)
Weight: 42.2LBS

The CAN
The fundamental component of GOAT’s modular gear storage system, GOAT CANs are sized to hold essential gear for any situation, from rippin’ lips to running fence wire. Designed to securely integrate into GOAT’s HUB 70 and RACK storage solutions, and able to be removed and replaced in a matter of seconds, GOAT CANs are ready for the action when you are.
MSRP: $29.99
Dimensions (LxWxH): 5.5”x4.6”x14.75”

The RACK
No more digging through overflowing plastic bins to find your outdoor gear. The GOAT RACK organizes your interchangeable GOAT CANs in a single centralized location, providing a garage or mudroom gear storage solution for your essential gear kits.
MSRP: $99.99
Dimensions (LxWxH): 26” x 18” x 13.25”

The Kits
The Kits feature like-minded, premium brands in the outdoor, camping, emergency preparedness, first aid, and nutrition spaces– including BBQ– to curate essential gear kits pre-packed with everything needed to be prepared for any situation. The Kits fit directly into the GOAT CANs.
MSRP: $59.99-$269.99

About GOAT BOXCO
GOAT is built by, and for, people who GO AT life. GOAT’s gear is the ultimate reflection of their ideals: always prepared to quickly, confidently, and completely face any situation and see it through.  Always there when you need it, intuitive, damn-near indestructible and as versatile as your favorite multi-tool.  GOAT’s modular system of storage and organization products are made to be taken anywhere, from the tailgate to the trailhead. Because when you’re prepared, you’re ready for anything. #LiveReady.  To learn more, visit www.GoatBoxCo.com

Norwegian brand highlights lightweight, packable and sustainably designed apparel in new product offerings for skiers and outdoor enthusiasts

Norrøna, the four-season Norwegian outdoor brand known for its sustainably built premium outerwear, today introduces its Fall 2021 collection, featuring new, lightweight backcountry touring pieces as part of its lyngen collection, as well as freeride and mountaineering product offerings as part of its lofoten and trollveggen collections, respectively. New product highlights include the lofoten Gore-Tex Thermo Jacket, the lyngen Dri2 Thermo60 Jacket, lyngen Flex1 Pants, lyngen hiloflex100 Hood and the trollveggen superlight Down850.

“We are excited to introduce our newest designs for our committed outdoor enthusiasts who are seeking sustainable, innovative and unique styles for all winter pursuits,” says U.S. Sales Manager Adam Chamberlain. “In 2021, we are expanding our product offerings with more lightweight, packable options for backcountry touring in your own backyard and beyond.  In addition, we are thrilled to continue our legacy of sustainably built outerwear incorporating recycled insulations, such as PrimaLoft Bio, and recycled Gore-Tex throughout the collection.”

Norrøna’s iconic lofoten collection was re-introduced in Fall 2020 with rugged, durable and protective pieces for freeride in even the most demanding conditions. Building off the successful launch of this collection, Norrøna expands its insulated jacket offerings with the all-new lofoten Gore-Tex Thermo100 Jacket ($599) for women, and the lofoten Gore-Tex Thermo80 Jacket ($599) for men. The 2-layer Gore-Tex jacket features body mapped PrimaLoft Bio Silver Bio insulation, incorporated key ventilation and weather protection features, and is designed for freeriding in cold weather conditions.

Norrøna will also grow its lightweight backcountry skiing offerings with key additions to its lyngen collection. Named after Norway’s iconic backcountry skiing destination, the lyngen collection was first introduced in 2009, featuring products designed to be durable, lightweight and packable all while keeping you comfortable on the uphill and the downhill. The all-new lyngen Dri1 Thermo60 Jacket ($399) for men and women is an ideal piece for the minimalist, bringing together lightweight, packable insulation with premium weather protection. The jacket features a 2-layer, 100 percent recycled nylon face fabric with mechanical stretch and PFC-free DWR treatment and is insulated with 100 percent recycled polyester Pinneco insulation.

The all-new lyngen flex1 Pant ($259) is a lightweight, breathable touring pant that provides protection, comfort and durability with a roomier fit than other pants in the lyngen collection. The new pant is available for men and women, and is made with a windproof, recycled nylon, recycled Polyester, and elastane mix for ultimate flexibility and comfort while touring. Finally, the lyngen hiloflex100 Hood ($199) for men rounds out new additions to the lyngen collection for Fall 2021. This new midlayer is designed specifically for ski touring, with a durable wind-resistant and water-resistant face material and a highly breathable moisture wicking material along the back with key touring specific features such as skin pockets.

Norrøna also introduces the all-new trollveggen superlight Down850 ($349) as an addition to its mountaineering collection for men and women. The lightest, most sustainable and packable down jacket in the collection, the trollveggen superlight Down850 is sustainably built with RDS-certified Allied down and 100 percent recycled 7D nylon, weighing in at 200g for the men’s large, and 160g for the women’s medium. The down sweater features a technical fit and 2 zippered hand pockets—features uncommon for a jacket of its weight.

Retailers can preview the full Fall 2021 assortment and can schedule a virtual line showing by reaching out to the appropriate sales contact listed below:

• Rock Mountains, Intermountain West – Ian Decker at ian@blackdogsalesgroup.com.
• Pacific Northwest – Kyle Hadersberger at Kyle@wedgemountainoutdoor.com.
• Northeast, Midwest and all other inquiries – Adam Chamberlain at chamberlain@norrona.no.

Please direct all media inquiries to Account Manager Madeline Fones at: madeline.fones@rygr.us.

About Norrøna: Norrøna is a values-driven, family-owned, outdoors brand based in Oslo, Norway. In 1929, Jørgen Jørgensen founded the company to craft the best outdoor gear and apparel for the wonderfully diverse geography and extreme weather conditions of Norway. Norrøna has sought to continually redefine the promise of function, quality and finish in the outdoors for 90 years. Today, Norrøna continues to strive towards this definition of excellence, while also driving solutions to the environmental crisis through bold sustainability goals. For more information visit www.norrona.com.   

# # #

Hydro Flask, an award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations and a Helen of Troy Limited (NASDAQ: HELE) brand, is excited to announce the return of its Gift of Go Holiday Campaign inspiring shoppers to connect with loved ones by gifting experiences that uplift and fuel happier, healthier lives outdoors.

“Now more than ever, people view the outdoors as a healthy escape and a place where they can experience a boost in mental and physical wellness,” said Phyllis Grove, Hydro Flask Vice President of Marketing. “Our Gift of Go holiday campaign is about sharing gifts that enable us to unplug, get outside and experience the positive benefits that nature can provide so that we can be our best selves no matter the climate around us.

“Staying hydrated is an easy yet important step in maintaining daily health and wellness,” said Grove. “The gift of a Hydro Flask makes it easier for loved ones to stay healthier during a time when this is top of mind.”

Hydro Flask will launch the Gift of Go Holiday Campaign on its website (https://www.hydroflask.com/gift-of-go) and will highlight new experiences through December across the site and the brand’s social media channels. Highlights include:

Giving Tuesday – In the spirit of the giving season, Hydro Flask will host a social media giveaway contributing up to $10,000 through its giving program, Parks For All, to Latino Outdoors – a non-profit organization connecting thousands from historically underrepresented communities to parks and public lands. In a joint partnership with Latino Outdoors, Hydro Flask will launch the Instagram giveaway on Black Friday, November 27 and feature a series of posts that encourage followers to #OptOutside in a safe, socially-distanced manner. The giveaway will showcase the inspiring work of Latino Outdoors in eliminating barriers to outdoor recreation for underserved populations. Followers may enter to win a prize package with each comment counting as a $1 donation up to $10,000 that will be awarded to Latino Outdoors on Giving Tuesday, December 1.

Gifts That Take Them Places – Hydro Flask’s online holiday shopping experience is designed to take the stress out of gifting with positive outdoor experiences that promote healthier, happier lives. Consumers can navigate the interactive Gift of Go guide to discover sidekicks for their favorite adventurer – from the Winter Wanderer, Bold Biker, Happy Hiker, Lake Lover or Park Picnicker to the Workout Warrior or Urban Explorer. Gifts of Go range from the Coffee Flex Sip and newly released Insulated Food Jars to wine, beer and hydration essentials. Shoppers can purchase gifts by visiting www.HydroFlask.com.

Gift of Go Holiday Sale – Beginning on November 26^th, Hydro Flask will launch its annual Gift of Go holiday sale offering 25 percent off select gifts sitewide on www.HydroFlask.com. Consumers should shop early for the best selection and to help ensure purchases will arrive in time for holiday gifting. The sale excludes the My Hydro™ personalization program.

Limited Edition Winter Wanderland Collection – From backyard stargazing to campfires beneath a big winter sky, take a bit of the season with you wherever you roam with the Limited Edition Winter Wanderland Collection. This new seasonal release features the 22 oz Tumbler and 10 oz Rocks in three new colors: Nightfall, Starlight and Wintergreen. Each delivers Hydro Flask’s signature performance with TempShield™ double wall vacuum insulation and durable, pro-grade stainless steel construction – helping to ensure your favorite seasonal beverages stay frosty cold or piping hot for hours. A colorful, insulated press-in lid offers on-the-go sipping, while the slim profile is an easy fit for any car cupholder. Plus, Hydro Flask’s unique Color Last™ powder coat is sweat-free and dishwasher safe for even more convenience. Available for a limited time while supplies last, exclusively at www.HydroFlask.com. The Winter Wanderland 10 oz Rocks and 22 oz Tumblers MSRP are available for a manufacturer’s suggested retail price of $34.95.

About Hydro Flask

Hydro Flask® is the leader in high-performance insulated products that help people enjoy the things they love to do in the places they love to be. From the number one-selling water bottle to soft good innovations like our Unbound Series™ Soft Coolers and Down Shift™ Hydration Packs, Hydro Flask’s delightfully simple designs and go-anywhere durability always deliver the perfect temperature when you need it. Founded in 2009 in Bend, Oregon, Hydro Flask inspires active outdoor lives with two simple words: Let’s Go! Its giving platform Parks For All supports the development, maintenance, restoration and accessibility of public green spaces so people everywhere can live healthier, happier and more fulfilled lives. To learn more about Hydro Flask, Parks for All, and to see our full lineup of award-winning products, visit www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO, Hydro Flask, Vicks, Braun, Honeywell, PUR, Hot Tools and Drybar.  We sometimes refer to these brands as our Leadership Brands.  All trademarks herein belong to Helen of Troy Limited (or its subsidiaries) and/or are used under license from their respective licensors.

For more information about Helen of Troy, please visit www.helenoftroy.com.

A million acres of breathtakingly raw beauty, a proposed copper mine and a stirring love letter have brought together some of the outdoor industry’s greatest champions for a contest aimed at raising both funds and awareness on behalf of America’s most visited Wilderness Area.

The idea was inspired by a compelling film written like a love letter and narrated by Nathaniel Riverhorse Nakadate, a Patagonia Fly-Fishing Ambassador, regarding the impending threat to the Boundary Water Canoe Area Wilderness by a sulfide-ore copper mine. Since Patagonia released the film, “A Northern Light” as part of the “It’s All Home Water” series, the outdoor world has stood up and taken notice of this area’s plight.

So advocacy group Save the Boundary Waters has teamed up with Riverhorse and Merrimack Canoes – maker of Riverhorse’s canoe of choice – to give away more than $7,000 in prizes to contestants who submit a $20 entry fee and explain one from-the-heart reason why the BWCA (and places like it) should be protected. The Grand Prize is a custom Merrimack Tennessean canoe identical to the one Riverhorse uses in the film. Thousands of dollars in rods, packs and tackle will be given away to runners up. Entries will be judged by Riverhorse and non-writers take note: He is not looking for fancy writing or flowing prose. He is looking for insight and sincerity – Why is the BWCA important and what do these wilderness spaces mean to you and to our planet?

Only 1,000 entries will be accepted. All proceeds will go to Save The Boundary Waters. Prizes include shipping and no additional purchase is necessary. The entry window ends at 11:59 p.m. on December 31, 2020. Visit the contest webpage for the entry form and complete contest rules.

The Campaign to Save the Boundary Waters, led by Northeastern Minnesotans for Wilderness, is the national movement to protect the Boundary Waters Canoe Area Wilderness, America’s most visited wilderness and Minnesota’s crown jewel, from sulfide-ore copper mining.

One Houston-area family or individual will have the opportunity to take a TAXA Mantis or Cricket Habitat on the road to safely explore the outdoors in their local community

HOUSTON, TX (November 18, 2020) — TAXA Outdoors, the leading manufacturer of lightweight, mobile and adaptable human habitats for outdoor adventure, wants to offer a deserving person in the Houston area the opportunity to safely explore the outdoors during the holiday season with the gift of a free rental of TAXA’s Mantis or Cricket habitat. Giving back and supporting their local Houston community are core pillars for TAXA, and the campaign invites Houston-area locals to nominate a deserving individual or family to be selected to win a TAXA Mantis or Cricket rental.

This year, the holidays will be very different for most families. While many people won’t be able to be with their loved ones, TAXA wants to reward a deserving person or family with a free habitat rental to safely get out into nature and explore the outdoors. TAXA will award a Houston-area resident a free rental of a TAXA Cricket or Mantis Habitat for up to two weeks between December 18 and January 1 to take on the road, allowing for travel without the need for hotels or restaurant stops.

“We understand how tough this year has been for so many, and realize that not being able to safely spend time with family over the holidays adds to the difficulty of the situation,” said TAXA Founder and CEO Garrett Finney. “But we also strongly believe in the healing power of nature, and we hope the ability to safely get out and explore in one of our habitats brings cheer over the holidays to someone that’s had a positive impact on our community during this pandemic.”

TAXA’s highly adaptable Habitats are ideal for spontaneous and ever-changing plans. In order to make the rental and holiday travel experience as easy and safe as possible, TAXA Outdoors is also offering the winner of the Habitat rental a $500 gas gift card.

The Habitat For The Holidays campaign begins November 18, 2020 and nominations will be accepted through December 1, 2020. TAXA invites Houston-area locals to nominate a deserving individual or family to be selected to win a TAXA Mantis or Cricket rental. The campaign will run on TAXA’s social media channels, and more information about the campaign and official rules can be found here. To nominate a deserving person for a chance to win a TAXA Habitat rental, click here.

The individual(s) chosen to receive a free rental of a TAXA Habitat will need to provide proof of valid automobile insurance and have a vehicle capable of towing a TAXA Habitat that is at minimum 15’ long and weighs 1,752 lbs. Additional insurance on the Habitat will be provided by TAXA. To stay updated on news from TAXA Outdoors, follow @taxaoutdoors on Instagram or head to taxaoutdoors.com.

ABOUT TAXA OUTDOORS

TAXA Outdoors is an outdoor lifestyle company formed to design and manufacture high performance adventure equipment that helps people reach their goal of connecting with the outdoors. Its products are crafted by hand in Houston, TX from durable, premium, eco-friendly, high performance material. TAXA’s vehicles are designed to make camping fun, comfortable, and secure. TAXA Outdoors attracts a diverse demographic group including some RV users, but primarily those who love camping and the outdoors but require more than a tent. https://taxaoutdoors.com/.

2021 team will welcome run enthusiasts and passionate athletes from North America, the United Kingdom, Australia, Canada and South Africa

Durham, N.C. (November 16, 2020) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2021, Balega welcomes applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence, harmony, creativity and community. Applications will be accepted through Sunday, December 6, 2020.

The 2021 team will consist of athletes from the United States, South Africa, Canada, Australia and the United Kingdom. By utilizing both their social media channels, as well as their presence at races and events around the world, these endurance enthusiasts will help to spread the Balega word, talk with their run communities about the products’ excellence, and position Balega as the leader in the run specialty market. In order to align with Balega’s give-back initiatives, ambassadors will also be asked to establish their own personal way of giving back to their local communities.

Balega seeks to live through the true spirit of the Ubuntu on a daily basis, and this is partly achieved through the Balega Impi ambassadors. Impi is a Zulu word roughly translating to mean “warrior.” The ambassadors who are selected to join the team will act as an army of Balega warriors or “Impis” representing the brand’s core values and sharing the brand’s South African heritage and “sole.” Impis will assist with new product launches and spreading the Balega brand message within their local communities. In turn, the Impis receive socks throughout the year and benefit from the various other product categories out of the Implus stable of brands.

“We take our time choosing the right individuals to become ambassadors to ensure that only those who we feel can positively and proactively represent Balega in an authentic way are selected,” said Tanya Pictor, Vice President of Balega Marketing. “We’re excited to add new devoted athletes to the 2021 Impi roster and are excited for their spirited advocacy and passion for our Balega products.”

The application period for the 2021 Balega Impi Team opens today and will be open for roughly three weeks until December 6, 2020. All applicants will be notified in mid-January. Interested athletes should apply here.

For more information on the team or details on the application process, please contact alexa@verdepr.com.

About Balega International


A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

Implus is home to more than 20 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and medical categories. As an industry leader in consumer packaged goods, Implus is committed to enhancing healthy and active lifestyles, providing innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices and four domestic satellite offices. Key brands within Implus’ portfolio include Sof Sole®, Balega®, Yaktrax®, SKLZ®, TriggerPoint™, RockTape® and Spenco®. To learn more, please visit www.Implus.com.

Setton Pistachio of Terra Bella, Inc., the nation’s second largest pistachio grower and processor based in California’s Central Valley, is excited to announce the debut of three new dark chocolate varieties to their growing selection of pistachio offerings. Joining the brand’s popular Dark Chocolate Pistachios are the Dark Chocolate Nut Blend, Dark Chocolate Almonds, and Dark Chocolate Pistachios & Cranberries. Setton Farms’ dark chocolate products are made in house, in small batches, under great care, following strict quality assurance standards with no artificial flavors or coloring.

 

“Our Dark Chocolate Pistachios are a consumer favorite, and we are excited to further expand the line with these new additions,” said Setton Farms COO Mia Cohen. “We are thrilled to offer nutrient-rich pistachio snacks that people feel good about indulging in.”

 

“Pairing chocolate with nuts can be a very satisfying combo when you’re craving something sweet! Nuts like pistachios, cashews, and almonds provide extra fiber, fats, and protein to keep your blood sugar stable and help you feel full,” said May Zhu, Registered Dietitian Nutritionist for Setton Farms. “Pistachios are a great source of Vitamin B-6, which help our bodies metabolize food to turn it into energy. These new products from Setton Farms are cholesterol and sodium-free, which make them a very versatile option that can fit into a variety of different lifestyles.”

 

Covered in rich, decadent dark chocolate, the new offerings include the Dark Chocolate Nut Blend, featuring the Setton family’s premium, California-grown pistachios, mixed with crunchy almonds and delicious cashews; Dark Chocolate Almonds, featuring only the best California-grown almonds; and Dark Chocolate Pistachios & Cranberries, featuring the Setton family’s premium, California-grown, nutrient-rich pistachios plus cranberries.

 

Setton Farms pistachio products are sold in stores nationwide, including Menards, Kroger, Wegmans, Lunds & Byerlys, Woodmans, Shoprite, Winco, Acme, Bed Bath & Beyond, Albertson/Shaws, At Home, and online at Amazon.com.

Grown in California’s Central Valley, Setton Farms’ pistachios are vegan, Non-GMO Project Verified, Certified Gluten Free, and Kosher, while a select variety feature the AHA Heart-Check mark. All of Setton Farms’ pistachios are grown, processed, and packaged using renewable energy and eco-friendly practices.

The Setton family is dedicated to providing other healthy and delicious pistachio snack options such as Seasoned Pistachio Kernels, Pistachio Chewy Bites, Dark Chocolate Covered Pistachios, Premium Nut Blends, and more nutritious and delicious pistachio-based products. 

For more information on Setton Farms, visit www.settonfarms.com or follow on social media at: Instagram @setton_farms, Facebook @settonfarmspistachiochewybites, and Twitter @settonfarms

 

About Setton Pistachio of Terra Bella, Inc.

Since 1986, the Setton family has taken a hands-on approach to growing and processing America’s Best Tasting Pistachios in the Central Valley of California. As the second largest pistachio processor in the United States, Setton Pistachio of Terra Bella, Inc. sustainably produces pistachios that make their way to more than 60 foreign markets. Using proprietary techniques, the Setton Farms brand offers the highest quality pistachios with a fresh-from-the-orchard taste.

EXPED USA is proud to announce the addition of Parallel 45 Sales Group as brand partners. The Parallel 45 Sales Group partnership will increase and enhance EXPED’s midwestern representation for our customers and retail partners.

Parallel 45’s founder and principal representative Doug Scott is based in St. Paul, MN. Effective immediately, Parallel 45 Sales Group will oversee strategy, sales and service in North Dakota, South Dakota, Nebraska, Missouri, Iowa, Illinois, Minnesota, Wisconsin, and Michigan’s Upper Peninsula.

“Since 2009 EXPED has been an industry leader in luxury sleep solutions. The timing is right to introduce these unparalleled sleep experiences and the EXPED brand to our midwestern outdoor community,” said Tracy Collins, Director of Sales at EXPED USA. “Doug and team bring almost two decades of industry knowledge, strategic planning, and retail operations. EXPED is committed to building an industry-leading sales and service team and we’re excited to add an agency with Parallel 45’s experience to support our growth strategies.”

About EXPED

EXPED is a Swiss-based outdoor hardgoods brand, specializing in the highest quality sleeping mats, sleeping bags, tents, backpacks and outdoor accessories. With offices in Zurich, Switzerland and Tacoma, Washington, EXPED is a privately owned company with the freedom to build meaningful, longstanding partnerships with specialty retailers, manufacturers, and consumers. We believe these relationships are not measured by production output, but by strong, ethical industry leadership and unparalleled customer satisfaction.