2021 team will welcome run enthusiasts and passionate athletes from North America, the United Kingdom, Australia, Canada and South Africa
Durham, N.C. (November 16, 2020) – Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its sixth annual Impi ambassador team. For 2021, Balega welcomes applicants from around the globe to help represent Balega by spotlighting the brand’s core pillars – performance, excellence, harmony, creativity and community. Applications will be accepted through Sunday, December 6, 2020.
The 2021 team will consist of athletes from the United States, South Africa, Canada, Australia and the United Kingdom. By utilizing both their social media channels, as well as their presence at races and events around the world, these endurance enthusiasts will help to spread the Balega word, talk with their run communities about the products’ excellence, and position Balega as the leader in the run specialty market. In order to align with Balega’s give-back initiatives, ambassadors will also be asked to establish their own personal way of giving back to their local communities.
Balega seeks to live through the true spirit of the Ubuntu on a daily basis, and this is partly achieved through the Balega Impi ambassadors. Impi is a Zulu word roughly translating to mean “warrior.” The ambassadors who are selected to join the team will act as an army of Balega warriors or “Impis” representing the brand’s core values and sharing the brand’s South African heritage and “sole.” Impis will assist with new product launches and spreading the Balega brand message within their local communities. In turn, the Impis receive socks throughout the year and benefit from the various other product categories out of the Implus stable of brands.
“We take our time choosing the right individuals to become ambassadors to ensure that only those who we feel can positively and proactively represent Balega in an authentic way are selected,” said Tanya Pictor, Vice President of Balega Marketing. “We’re excited to add new devoted athletes to the 2021 Impi roster and are excited for their spirited advocacy and passion for our Balega products.”
The application period for the 2021 Balega Impi Team opens today and will be open for roughly three weeks until December 6, 2020. All applicants will be notified in mid-January. Interested athletes should apply here.
For more information on the team or details on the application process, please contact alexa@verdepr.com.
About Balega International
A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.
About Implus International
Implus is home to more than 20 brands in the footwear accessories, hosiery, specialty running, outdoor, fitness and medical categories. As an industry leader in consumer packaged goods, Implus is committed to enhancing healthy and active lifestyles, providing innovative products to more than 80,000 retail outlets worldwide. Distributing across more than 70 countries, Implus is headquartered in Durham, North Carolina, with five international offices and four domestic satellite offices. Key brands within Implus’ portfolio include Sof Sole®, Balega®, Yaktrax®, SKLZ®, TriggerPoint™, RockTape® and Spenco®. To learn more, please visit www.Implus.com.
