Archives: Press Releases

Salt Lake City, UT (April 5, 2023) “Advice for Girls” is a brand-new, feature-length ski film showcasing the collective experience of women in the ski industry. Throughout the film, athletes will share the lessons they have learned through their experiences and pass advice on to the next generation of female skiers.

The film is inspired by the poem “Advice for Girls,” written by Addy Jacobsend. Her hope is that her words will remind women and girls that they are worthy of success, allowed to take up space, and are extremely valuable to the ski industry. The Advice for Girls team hopes that this film will provide young girls with the inspiration to show up as their true selves and not let anything stand in their way.

The all-female cast AND production crew is extremely passionate about celebrating and uplifting women through empowerment, equal pay, and equal opportunities.

“I wrote the “Advice for Girls” poem all about the lessons I have learned as a female skier,” says author, producer, and athlete Addy Jacobsend. “Over the years there have been many limiting beliefs fed to me by the ski industry, and unfortunately, they have had the power to hold me back at times.”

“My hope is that both the poem and the film will help women and girls skip over some of those harmful, limiting beliefs and inspire them to take up space in the ski industry.”

There are thousands of people who are passionate about this movement and want to support women in skiing. Although the ski industry is supportive of this film, women still don’t receive the financial commitment from the industry that they deserve. In order to help this film reach its highest potential and make as much of an impact as possible the Advice For Girls team is turning to their skiing community to fill in the gaps: dads, moms, brothers, grandparents, supportive partners, friends, allies, and anyone passionate about women’s sports.

The film’s Kickstarter is live until May 5th! Visit the Kickstarter to learn more about the film, the all-female production team, and watch the film’s first teaser. Please consider supporting Advice For Girls either by donating to the Kickstarter or sharing information about the film’s fundraising efforts with those you think might be interested.

Kickstarter: https://www.kickstarter.com/projects/adviceforgirlsfilm/advice-for-girls

Follow along on Social Media: @advice4_girls on Instagram

Questions: Thank you for your interest in learning more about Advice for Girls! For any questions or press inquiries, please contact sara@theroadwesttraveled.com and addyjacobsend@gmail.com.

Photo Credits: Bianca Germain @biancagermain, Katie Cooney @ktcooney

Camber Outdoors, the non-profit organization with the mission of supporting workplace inclusion, equity, and diversity for Outdoor-Recreation focused organizations, announces Tiffany Smith as the organization’s new CEO, following an intensive selection process. Most recently serving as Chief Development Officer of Camber, Smith steps into the new leadership position effective immediately. She will lead Camber in equipping the leadership of 300+ Fortune 100, small business, and nonprofit member organizations to achieve systems change.

 

Smith brings to Camber more than 15 years of strategic leadership experience spanning both the nonprofit and for profit sectors. In her most recent role as Camber’s Chief Development Officer, Smith has led Camber’s partnership, marketing and fundraising teams that make up pivotal components in expanding Camber’s visibility, strengthening relationships, and increasing the organization’s sustainability. She also held leadership positions with national nonprofits, including the Leukemia & Lymphoma Society, the Girl Scouts, and the Urban League.

“Tiffany joined the organization with a proven track record of impact and continued the trend of success within the first year at Camber,” said Reggie Miller, co-president of Camber’s Board of Directors and Vice President, Global Chief Diversity, Equity & Inclusion Officer of McDonald’s. “She established a partner experience which has increased partner engagement by 60%, increased Partner retention rate, diversified funding streams, recruited and managed leaders as well as enhanced communication strategies. Tiffany was poised for this promotion with her undeniable impact within our organization and within the Outdoor Recreation Economy. Tiffany is a seasoned leader whose vision, energy and sense of purpose will drive systemic change in building more inclusive, diverse and equitable workplaces.”

Smith will execute on Camber’s strategic plan which includes five key priorities in the next three to five years: amplifying the narrative of Camber’s mission; catering to Camber’s Partners with new programming and initiatives; assessing the group’s core needs through Camber Survey System; creating a more diverse pipeline of professional talent in the Outdoor-Recreation industries; and continuing to find ways to strengthen Camber as an organization.

“This is a critical time for Camber and we couldn’t be more thrilled to have Tiffany step into the CEO position to continue to grow and build meaningful partnerships, programs and a successful, diverse Camber team,” said Michelle Wardian, co-president of Camber’s Board of Directors and Chief Strategy Officer of Youngone America. “Tiffany will continue to lift underrepresented groups and gender equity in the industry and she also will be able to maintain the measurable, impactful results initiated by former Camber co-CEOs Renita Smith and Emily Newman.” 

Camber just released groundbreaking results from its most recent industry survey, which showcases and celebrates the advances and progress of Camber Partners over the past two years. Initial findings from the 2021/2022 Camber Survey System show how Camber delivers to its Partners systemic, scalable, and measurable programs and resources for the advancement of workplace diversity, equity and inclusion (DEI). Camber will be rolling out a number of new initiatives and partnerships in the coming months. 

“I am optimistic, as I take on this role as CEO, to continue the trend of impact by transforming the landscape of workplaces and impacting the lives of those who identify as women and underrepresented groups,” said Smith. “Camber’s work remains emergent, responsive, and flexible to the changing context of the growing and evolving workplaces in the outdoor economy. We will continue to work towards meaningful impact in our critical mission of building inclusive, equitable, and ultimately diverse workplaces in the outdoor industry.”

 

As Smith takes on this new leadership role, Camber will be a black and woman-led organization breaking down barriers that hinder progress to diversity, equity and inclusion in the Outdoor Recreation Economy. To learn about the many benefits of becoming a Camber Partner, including a robust library of resources and transformative programming, as well as an assigned Relationship manager-guiding your workplace DEI journey, please visit www.camberoutdoors.org. Eligible small businesses and nonprofits receive full or partial member sponsorship.  

About Camber Outdoors

Camber Outdoors is dedicated to advancing inclusion, equity and diversity throughout the workplaces that comprise the Outdoor Recreation Economy. To learn more about Camber Outdoors, please visit camberoutdoors.org.

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SEATTLE, WA. – Outdoor retailer and lifestyle brand evo has continuously invested in the mountain bike category since 2014, when it first started selling bikes. This year, evo is significantly increasing its commitment to mountain biking with more new product launches and collaborations than ever, new mountain bike evo Trip adventures, and more community giveback initiatives throughout North America. At the Sea Otter Classic, the world’s premier cycling festival, evo CEO Bryce Phillips will keynote the theme of this year’s summit, “Burn the Playbook.”

“evo has been a resource for mountain bikers for almost a decade—from experts, to weekend warriors, to families and beginners but this season we’re laser-focused on bringing more female-identifying riders into the community,” said Phillips. “In 2023 and beyond, evo will offer a suite of offerings across products, experiences, travel, and community that deepens our roots on the trail.”

On the product side, evo will expand its vertical branded goods mountain bike line with the evo Enduro Hip Pack, a new lumbar pack, and evo Essentials Frame and Seat Bag, and a versatile saddle bag/frame bag. Also, evo will be the exclusive retailer to carry the upcoming limited edition Wild Rye x Juliana women’s MTB kit – scheduled to launch in April – and will carry Santa Cruz, Juliana, and Transition in its largest store, evo Salt Lake, located at Campus Salt Lake.

This summer, evo will introduce new evo Trip offerings in famous bike destinations, including Whistler where the brand has five stores and operates the Journeyman Lodge. Leveraging convenient access to   the Wasatch’s amazing trail network, evo will also launch a women’s bike camp based at Campus Salt Lake in partnership with Juliana. This trip date will be announced in mid-April and takes place in September.

Digging deeper into community impact, evo is organizing or participating in more than fifty bike-focused consumer events this year. Among them are women’s-specific maintenance clinics in partnership with organizations like the Colorado Mountain Bike Association and Sturdy Dirty. Evo will also offer women’s suspension tuning clinics at Snoqualmie Pass to celebrate the newly opened bike park. In addition, evo affinity is supporting affinity rides like the Pride Ride and the Women’s Ride and collaborating with brands like 5.10 and Transition on volunteer dig days across North America. Consumers can expect to see evo mechanics at bike races from the Pacific Northwest to the Mountain West to help racers with any issues they may run into mid-race, from fixing a flat to installing a new derailleur free of charge. evo’s neutral support will be at iconic races like the Sturdy Dirty, Cascadia Dirt Cup, WORCA Toonie, and Bike Utah’s Mid-Week Enduro.

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About evo

evo is an outdoor company whose purpose is to make life better by building community and igniting the adventurous spirit that lives within us all. evo is focused on providing unique experiences across its network of stores, evo.com, two All Together Skateparks, lodging and travel businesses, which are centered on sport, culture, the outdoors, and human connection.

evo uses its success in these areas to support non-profit organizations dedicated to getting underserved kids outdoors.

There are 11 stores in the U.S. and Canada. In January 2022, Rhythm Japan the leading retail, rental, and experience company with seven stores located in Japan’s mountain resorts became part of evo.

In partnership with a group of complementary businesses, evo opened a 100,000-square-foot campus in Salt Lake City, Utah in 2022. Campus Salt Lake includes an evo store, All Together Skatepark, Salt Lake Bouldering Project, Level 9 Sports, and evo’s first evo Hotel.

evo offers lodging at The Journeyman Lodge in Whistler, and evo Hotel in Salt Lake and runs an indoor skatepark, called All Together Skatepark, in Salt Lake and Seattle.

To learn more about evo, please visit evo.com. Editorial assets are available here.

 

 

Mainsail and Aleta define versatility with their stylish design and technical feature set

DAYTONA BEACH, Fla.  –  Costa Sunglasses, manufacturer of the first color-enhancing all-polarized glass sunglass lens, celebrates 40 years of making the best sunglasses on the water in 2023 by growing its hybrid category of frames. New to the lineup for the spring, Mainsail and Aleta are your day-to-day sunglasses that stay stylish while relaxed on land and ready to perform while out on the water.

Building off of the success of Costa’s hybrid category –  frames that blend performance features with everyday style – Mainsail (unisex) and Aleta (women’s) are built with the same high-quality materials and features you want from the beach to the big blue. The versatile new frames are just at home reeling in a fish as they are checking surf breaks, voyaging to a remote atoll or exploring a coastal village.

Inspired by the watery world Costa is synonymous with, Mainsail gets its name from the mainsail on a sailboat, and Aleta, from the Spanish word for “fin.” Staying true to their roots, Mainsail and Aleta maintain a relaxed look and feel, while their technical features are ready for anything the water throws at you. Integrated micro side shields and hooding help keep additional light out for an improved view, the vented Hydrolite™ nose pad​ keeps your frames locked in place and helps prevent fogging, sweat management channels and eyewire drains keep sweat out of your eyes, and keeper-ready temples keep your frames from going overboard.

“Our new hybrid category is our most versatile. It has it all, water-ready performance and a stylish, modern design,” says John Acosta, Costa Sunglasses Vice President of Marketing NA. “We took the performance features that Costa is famous for and added them to a more relaxed frame shape that is equally comfortable and durable on any adventure.”

Mainsail and Aleta come with Costa’s polarized, color-enhancing 580® lens technology for next-level clarity. The scratch-resistant lens cuts haze and blur and enhances key colors for superior clarity and definition. Built better with Bio-Resin, Mainsail and Aleta are lightweight and maintain the durability necessary for any watery adventure.

Adventure is fluid, and Mainsail and Aleta are there for the ride. Starting at $182, both are currently available at local dealers or Costasunglasses.com.  For more information about Costa’s full collection of best-selling sunglasses, visit Costasunglasses.com.

About Costa Sunglasses

As the first manufacturer of color-enhancing all-polarized glass sunglass lenses, Costa combines superior lens technology with unparalleled fit and durability. Costa has made the highest quality, best-performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983, and now its product portfolio includes optical frames. Costa’s growing cult-brand status ties directly to its purpose to provide high-quality products with a focus on sustainability and conservation as the company works hard to protect the waters it calls home. From the use of sustainable and water-friendly materials to its Kick Plastic initiative, IndiFly Foundation, and meaningful partnerships with mission-aligned organizations, Costa encourages people to help protect the Earth’s natural resources in any way they can. Find out more on Costa’s website and join the conversation on Facebook, Instagram, or Twitter at @CostaSunglasses.

 

 

 

 

Leader of innovative recovery tools joins the launch of Ragnar’s Demo Tent Activation

BOULDER, Colo. (April 04, 2023)- ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of the Ragnar’s Demo Tent Activation to elevate participants’ race experience.

Ragnar recently announced its 2023 US Tour, consisting of nationwide Road and Trail running relay events. Ragnar’s portfolio offers both overnight and single-day (Sprint) formats. During the Ragnar Trail Series, teams of 8 collectively run 120-mile trail relay by taking turns completing 3 loops over the same time span. In the Ragnar Road Series, teams of 12 collectively run about a 200-mile relay by taking turns running legs over two days and one nights. In between legs and loops, runners have the opportunity to rest and experience all that Ragnar has to offer.

New to 2023, Ragnar will host a Demo Experience across its entire series where staff will help participants explore and test new products that improve their race weekend, and in the case of ROLL Recovery, make their recovery days better. In between loops, Ragnarians will be able to use the flagship ROLL Recovery R8 Plus Deep Tissue Massage Roller to recover and get ready for their next leg or loop of the relay. In addition to the R8 Plus, the R1 Percussion Massager, R3 Foot Roller, and the R4 Body Roller will be available for Ragnarians to use as well. After experiencing the product first hand, participants will be offered a Race Day Incentive should they like to make an investment in purchasing the product. In addition to the Demo Experience, ROLL Recovery will also be featured in Ragnar’s Recovery Zone in both road and trail events.

“Undertaking a fun and adventurous challenge like the Ragnar Relays can be a tough feat for the body. As a brand whose mission is to help individuals recover more efficiently and achieve their highest physical potential, we found the partnership with Ragnar Relays to be natural and harmonious,” said ROLL Recovery co-founder Jeremy Nelson. “We are excited to help participants conquer the physical challenge, and to recover better afterward.”

“Ragnar is consistently striving to elevate the runner experience at our events,” said Dave DeBoer, General Manager at Ragnar. “As we launch our new Demo Experience, we’re excited to partner with a like-minded brand such as ROLL Recovery that will provide participants with their best, most epic Ragnar adventure to date.”

 

About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the flagship R8+, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. ROLL Recovery’s work has earned them the 2022 Colorado Companies to Watch award. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.

About Ragnar

Based in Utah, Ragnar is the largest running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. The portfolio consists of overnight Road and Trail relays as well as single-day Sprint relays. During the Ragnar Trail Series, teams of 8 collectively run a 120-mile trail relay over the same time span. In the Ragnar Road Series, teams of 12 collectively run a 200-mile relay over two days and one nights. During the Ragnar Sprint series, smaller teams run a condensed version of the same course, just less mileage and in one day. Thousands of runners that participate each year, experience moments of heart-racing triumph through shared adventure and human connection. Founded in 2004, the company began as a single relay from Logan to Park City, UT and has grown to include 25+ events. Follow Ragnar on Instagram and Twitter @RagnarRelay and on Facebook @TheRagnarRelaySeries.