Leader of innovative recovery tools joins the launch of Ragnar’s Demo Tent Activation
BOULDER, Colo. (April 04, 2023)- ROLL Recovery, a leader in recovery and athletic performance and innovators of deep tissue massage therapy tools, is delighted to announce its partnership with Ragnar Relays as their official recovery sponsor for 2023. ROLL Recovery, together with selected sponsors, will support the launch of the Ragnar’s Demo Tent Activation to elevate participants’ race experience.
Ragnar recently announced its 2023 US Tour, consisting of nationwide Road and Trail running relay events. Ragnar’s portfolio offers both overnight and single-day (Sprint) formats. During the Ragnar Trail Series, teams of 8 collectively run 120-mile trail relay by taking turns completing 3 loops over the same time span. In the Ragnar Road Series, teams of 12 collectively run about a 200-mile relay by taking turns running legs over two days and one nights. In between legs and loops, runners have the opportunity to rest and experience all that Ragnar has to offer.
New to 2023, Ragnar will host a Demo Experience across its entire series where staff will help participants explore and test new products that improve their race weekend, and in the case of ROLL Recovery, make their recovery days better. In between loops, Ragnarians will be able to use the flagship ROLL Recovery R8 Plus Deep Tissue Massage Roller to recover and get ready for their next leg or loop of the relay. In addition to the R8 Plus, the R1 Percussion Massager, R3 Foot Roller, and the R4 Body Roller will be available for Ragnarians to use as well. After experiencing the product first hand, participants will be offered a Race Day Incentive should they like to make an investment in purchasing the product. In addition to the Demo Experience, ROLL Recovery will also be featured in Ragnar’s Recovery Zone in both road and trail events.
“Undertaking a fun and adventurous challenge like the Ragnar Relays can be a tough feat for the body. As a brand whose mission is to help individuals recover more efficiently and achieve their highest physical potential, we found the partnership with Ragnar Relays to be natural and harmonious,” said ROLL Recovery co-founder Jeremy Nelson. “We are excited to help participants conquer the physical challenge, and to recover better afterward.”
“Ragnar is consistently striving to elevate the runner experience at our events,” said Dave DeBoer, General Manager at Ragnar. “As we launch our new Demo Experience, we’re excited to partner with a like-minded brand such as ROLL Recovery that will provide participants with their best, most epic Ragnar adventure to date.”
About ROLL Recovery
Born in a garage in Boulder, Colorado, ROLL Recovery was created out of a need. The founders, inventor and mechanical engineer Jeremy Nelson and professional athlete Adriana Nelson, set out to create an effective massage tool that would replicate the hands of a massage therapist as much as possible. The company’s mission is to create exceptionally designed, functional tools, unlike anything else on the market, and mobile enough to use anywhere. ROLL Recovery’s massage and recovery tools, led by the flagship R8+, are FDA Registered Medical Devices tested and inspired by elite athletes. The company stands by the values of integrity, hard work, and putting people above all else. ROLL Recovery’s work has earned them the 2022 Colorado Companies to Watch award. To keep up with the latest news from ROLL Recovery, follow them on Instagram, Twitter, Facebook and check out their blog.
About Ragnar
Based in Utah, Ragnar is the largest running relay series in the United States. Traversing inspiring and scenic destinations around the country, these events make testing your limits a team sport. The portfolio consists of overnight Road and Trail relays as well as single-day Sprint relays. During the Ragnar Trail Series, teams of 8 collectively run a 120-mile trail relay over the same time span. In the Ragnar Road Series, teams of 12 collectively run a 200-mile relay over two days and one nights. During the Ragnar Sprint series, smaller teams run a condensed version of the same course, just less mileage and in one day. Thousands of runners that participate each year, experience moments of heart-racing triumph through shared adventure and human connection. Founded in 2004, the company began as a single relay from Logan to Park City, UT and has grown to include 25+ events. Follow Ragnar on Instagram and Twitter @RagnarRelay and on Facebook @TheRagnarRelaySeries.
