Salomon Unveils New S/Lab Spectur: A “Super Shoe” for Everyday Runners

ANNECY, FRANCE (Nov. 29, 2023) —Salomon unveils a new high-performance race-day running shoe built to deliver the same benefits to everyday runners that elite-level marathoners receive from their shoes. The S/LAB Spectur running shoe, available in May 2024, is a racing shoe that features the same premium materials and technologies used in the shoes of elite runners, but in a design package that benefits middle-of-the-pack runners for their performance objectives. The S/LAB Spectur is not intended to be another training shoe, but a race-day shoe that helps everyday runners perform their best when they want to set a new personal record.

The goal of the S/LAB Spectur was to design a running shoe that would help everyday runners be more efficient, similar to what “super shoes” do for elite-level marathoners looking to break world records. When Salomon’s footwear research and development (R&D) team dove deep into the topic in 2021, they discovered that modern “super shoe” designs were benefitting only a small segment of the running population—the most elite 4 percent who run at 14 kilometers per hour or faster (a sub-3-hour marathon pace). They asked themselves how they could deliver a “super shoe” for runners who have different biomechanics than elites.

“Pace and biomechanics determine what shoe design will be efficient for runners and, as a consequence, most runners do not have the same functional needs as elite runners,” says Marlene Giandolini, sports and consumer scientist for Salomon. “Today’s super shoes have rocker shapes, carbon plates and narrow heels, and are built for an extremely exclusive group of elite runners. Our studies in the Salomon Sport and Consumer Sciences Lab found that for those who run slower, these ‘super shoe’ designs were, in fact, impairing their efficiency.”

With this research in hand, the Salomon footwear design team set out to build a ‘super shoe’ for the majority of runners—people who take their running seriously and set goals, but do not have the same form, biomechanics or body types as elite-level runners.

“We believe that elites do not have a monopoly on performance,” Giandolini says. “At Salomon, we believe that performance is a matter of mindset and commitment rather than pace and time. Therefore, our belief is that everyone who trains to beat his or her personal best deserves a ‘super shoe’ that can help them do that.”

Whether your goal is a sub four-hour marathon or a 45-minute 10K road race, the S/LAB Spectur delivers race-day exclusivity in an inclusive package for everyday runners. The shoe is designed with all the innovative bells and whistles that “super shoes” for elite athletes offer. It’s lightweight (235 grams / 8.2 ounces) with a specifically engineered carbon plate, dual foam cushioning and an enhanced midsole geometry to improve stability. The difference is in how those features work together to provide the right balance between propulsion and stability.

“The question we asked was: How do you make running more efficient? Because that’s what ‘super shoes’ are doing for elite runners who are chasing world records,” says Gatien Airiau, Salomon’s product line manager for road running and an elite distance runner himself. “We’re not trying to change anyone’s running form; the S/LAB Spectur does not change how you run. We’re trying to leverage your biomechanics and your pace to make the fastest shoe possible for you. We didn’t take an elite athlete’s shoe and then take down it to amateur runners. We started from scratch to make a shoe that gives everyday runners the same access to shoe innovations that elites have.”

The patented design of the S/LAB Spectur features a more resilient full-length energyFOAM+ midsole, with a top layer made from premium PEBA material, that delivers energy return and unrivalled cushioning. The top foam layer is made from premium PEBA material to deliver This works together with the rocker shape of the shoe to ease propulsion and improve the rocker effect by moving the pivot point backward from where it would be in an elite runner’s shoe.

As most everyday runners strike the ground with their heel first, stability and heel-to-toe transition have been major focus points in the S/LAB Spectur design. The carbon Energy Blade plate in the shoe has a unique shape that delivers a balanced transition from heel to toe. The shoe also has a wider heel platform than shoes designed for elite runners to improve stability. Finally, the upper of the S/LAB Spectur features more padding than an elite runner’s racing shoe because most runners spend far more time in their shoes than the fastest runners on the planet, meaning that they are looking for extra comfort. The shoe has an 8 mm drop.

“We have fast shoes for the elites, like the Salomon S/LAB Phantasm,” says Airiau. “And now, with the S/LAB Spectur, we have a speed shoe for the rest of the running population. The people who have goals, but winning is not one of them.”

The Project: Speed FOR ALL

To create the S/LAB Spectur, sports scientists at the Salomon Sport and Consumer Sciences Lab in Annecy, France, tested more than 200 different runners over more than two years in a project they called “The Democratization of Speed.” The goal was to help everyday runners win their own race.

The team started the project with a study that has since been published in the European Journal of Applied Physiology (Chollet et al. 2022). First, they administered various physiological (oxygen consumption/energy expansion), biomechanical (stability and gait analysis) and sensory (assessment of heel stability and heel cushioning) tests to elite and non-elite runners running in popular “super shoes” that are designed for elite runners.

“Since 2016, most brands were innovating with carbon-plated running shoes, but we thought maybe not all the people using them might be benefiting from them, so that was really the starting point,” says Airiau. “The speeds of elite runners and everyday runners are different, and the needs are completely different as well. Normally, the two groups do not have the same body shape or the same stride, meaning the technical answers that we bring to those sets of runners should be different. And that was the reason why we created S/LAB Spectur.”

With the Sports Science Team, Salomon’s footwear R&D experts developed multiple prototype models of the shoe that would become the S/LAB Spectur, adjusting the shoe’s features along the way and measuring the effects on everyday runners using the same physiological, biomechanical and sensory tests to see what designs aided performance (and which impeded). When everyday runners performed the running test with both the S/LAB Spectur and one of the best-selling shoes on the market, the team discovered that the runners were able to reduce their oxygen consumption while using the S/LAB Spectur.*

“If you improve your efficiency, you save more energy and run faster later in the race,” Giandolini says. “Let’s say you are running at 10 km/hour. If you reduce your oxygen consumption by 4%, you may, in theory, increase your running velocity by approximately 4.5%. That could translate to a 7-minute gain in your marathon finishing time.”

The S/LAB Spectur will be available on Salomon.com and at select specialty retailers in May 2024. For questions on the S/LAB Spectur and Salomon, please contact senior account manager Corinne Baud at corinne.baud@rygr.us.

* Blind study conducted with 50 runners, running alternatively with S/LAB Spectur and one of the best-selling running shoes on the market.

###

About Salomon: Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.

 

 

 

 

 

Nite Ize Wins Golden Hammer Award For INOVA T4R Long Throw Rechargeable Tactical Flashlight

BOULDER, Colo. – November 29, 2023Nite Ize®, a leading manufacturer of innovative solution-based products, announced its INOVA® T4R® Long Throw Rechargeable Tactical Flashlight was named a 2023 Golden Hammer Award winner by Hardware + Building Supply Dealer (HBSDealer). The 1,000-meter beam flashlight was recognized amongst several nominees for its outstanding innovation.

“This recognition is gratifying, especially with this respected field of nominees who share our passion for engineering state-of-the-art solutions,” said Rick Case, CEO of Nite Ize. “With a beam distance of one kilometer, this flashlight illuminates through the most challenging of conditions, making it an indispensable piece of equipment in any critical mission. It is truly a shining achievement.”

This weather-resistant (IPX4) and drop-tested flashlight is primed to perform when users need it most, providing a far-reaching 1,000-meter beam distance with 1220 lumens. It features a precision-engineered aerospace-grade aluminum body, military-spec Type III hard coated anodized finish, protected optical system and aggressive knurling pattern for positive grip. Its mid-body switch activates six modes, running up to 112 hours on low and recharging in four hours in its included mountable charging cradle. The kit comes complete with USB AC and DC power supplies and international plug adapters. Lastly, its included rechargeable battery is removable and can be charged directly via USB-C cable (not included). MSRP $224.99

The Golden Hammer Awards were founded in 1987 by National Home Center News, the forerunner of HBSDealer. The current awards program was relaunched in 2019 and recognizes excellence in home improvement products, retail and manufacturer advertising campaigns and industry leadership.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Tie-Downs + Bungees, Key Accessories, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

 

 

 

 

Rails-to-Trails Conservancy to Reveal New Data Capturing Scope and Impact of Trail Networks Developing Nationwide

COLUMBUS—On Tuesday, Dec. 12 at 1:00 p.m. Eastern, media are invited to a panel discussion hosted by Rails-to-Trails Conservancy (RTC) at WOSU’s Ross Community Studio to reveal new data about the trail networks that are developing across the country, and the effect that infrastructure will and is having on America.

The panel will feature RTC, Latino Outdoors, and the Mid-Ohio Regional Planning Commission (MORPC) for a discussion about the urgency to connect this walking, biking and active transportation infrastructure and what it will take to get there, spotlighting Columbus as a specific example of progress and potential.

What:         America’s Trail Networks—An Exploration of the Scope and Impact of the Nation’s Developing Trail Networks

When:        Dec. 12, 1 p.m. Eastern

Where:       WOSU’s Ross Community Studio, 1800 N. Pearl St., Columbus, Ohio (See it on a map.)

Who:          Ryan Chao, President, Rails-to-Trails Conservancy

                   William Murdock, Executive Director, MORPC

Melodie Mendez, Northeast Regional Coordinator, Latino Outdoors

Note:          For those participating virtually, the discussion will be streamed live from WOSU’s studio at railstotrails.org

Press interested in attending in person or virtually should RSVP to Patricia Brooks at patricia@matchmapmedia.com.

Columbus is home to some of the nation’s best trails. That’s why it’s the hub of the regional Central Ohio Greenways network, an anchor in the statewide Ohio to Erie Trail, and along the route of the cross-country

Great American Rail-Trail, which stretches 3,700 miles from Washington, D.C., to Washington State. The region’s longstanding commitment to trail development makes it a prime example of what it takes to prioritize and accelerate the pace of efforts to connect trails into larger active recreation and active transportation systems across the country.

Research shows that connecting trails and other walking and biking networks significantly maximizes the benefits of the infrastructure and is critical to efforts to encourage more people to walk and bike as part of their day-to-day activities. In Ohio and other states across the country, federal funding to support the development of trails, walking and biking infrastructure is at an all-time high. That funding, paired with the demand from people and places for more safe, convenient ways to walk, bike and be active outside, has created a perfect storm for advancing the connectivity of the country’s trails and active transportation infrastructure. This event is part of RTC’s TrailNation™ initiative, redefining how the country builds trail networks and the impact these equitable trail systems can have on people and places. Learn more about efforts across the country to expand access to safe spaces to walk, bike and be active outside at railstotrails.org/trailnation.

Rails-to-Trails Conservancy is the nation’s largest trails organization—with a grassroots community more than 1 million strong—dedicated to building a nation connected by trails, reimagining public spaces to create safe ways for everyone to walk, bike and be active outside. Connect with RTC at railstotrails.org and @railstotrails on Facebook, Twitter and Instagram.

—30—

 

Maven Bolsters Its Premium Line of Optics with the RS1.2 Riflescope and S.3 Spotting Scope

LANDER, Wyo. (Nov. 28, 2023) – Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices, has expanded its award-winning lines of premium riflescopes and spotting scopes by introducing the RS1.2 Riflescope and S.3 Spotting Scope.

The RS1.2 is the culmination of years of research and development, resulting in a scope that is unrivaled in clarity, accuracy and reliability. Built on the rugged and time-tested frame of the RS.1, the RS1.2 offers enriched features such as an illuminated reticle, capped windage, a true zero-stop and a dialable elevation turret. The new 2.5-15×44 first focal plane scope weighs in at just 26.4 ounces, less than 2 ounces more than the original RS.1 and is offered with Maven’s popular MOA-2 reticle and a new SHR-MIL reticle.

“We continuously explore opportunities to enhance our product offering to meet the needs of customers,” said Brendon Weaver, Co-Founder and Head of Design/Marketing for Maven. “The introduction of the RS1.2 is the latest example of that. We incorporated feedback from customers and industry professionals to implement new features into the original RS.1 design that add more versatility to our lineup.”

The RS1.2 also features premium ED glass for impeccable clarity, a smooth focus mechanism, precision-engineered adjustments, tactile click detents and robust anodizing to resist heavy use and ensure durability.

The S.3 spotting scope is the perfect complement to Maven’s line of premium spotting scopes. Sitting comfortably between the full-sized S.1 and ultra-compact S.2, the new S.3 features a powerful 20-40 magnification range with a 67mm objective lens in a frame that measures just 13 inches and 60 ounces. It also features a detachable eyepiece to offer ultimate flexibility in addition to elite performance. The S.3 is available in both a straight (S.3S) and angled (S.3A) configuration so users can choose an option to best fit their needs.

“We designed the S.3 to be as versatile as possible,” Weaver said. “It’s positioned between the full-size and compact offerings, so it’s an incredibly convenient size that still offers a wide range of magnification. Plus, the flexibility to swap eyepieces allows users to adapt as their activities and needs change.”

Just like the rest of the brand’s S Series lineup, the S.3 incorporates fluorite glass, which is universally recognized as the premium choice for larger objective lenses. This exceptional glass ensures razor-sharp clarity from edge to edge, exceptional performance in low light conditions, and the delivery of vivid, distortion-free and brilliantly bright images.

The Maven RS1.2 riflescope ($1,200) and S.3 spotting scope ($1,800) are available now for purchase at www.mavenbuilt.com. Both optics can also be fully customized using Maven’s renowned Custom Optics Builder.

##

About Maven

Maven is a Wyoming-based direct-to-consumer brand known for offering world-class optics at affordable prices. By cutting out the middleman and selling directly to the consumer, the company eliminates retail markups and is, therefore, able to produce affordable products using best-in-class components. The result is high-quality optics offered at an exceptional value and covered by a lifetime warranty.

 

 

 

 

 

White Duck Outdoors Launches First-Of-Its-Kind Resale Program

SALT LAKE CITY (Nov. 29, 2023) – White Duck Outdoors, a leading provider of high-quality tents and outdoor accessories, is pleased to announce the launch of its used gear resale program. This first-of-its-kind program allows customers to buy gently used tents from White Duck Outdoors, providing a sustainable and affordable way to get the gear they need for their next adventure.

“We’re excited to launch our used tent program and take the next step in helping make the great outdoors more accessible,” said Moez Faruqi, Head of Marketing at White Duck Outdoors. “From day one, we’ve had a goal of making it easier for people to get the gear they need to enjoy the outdoors without breaking the bank and without turning our back on sustainable practices. The used gear program will certainly help in both of those areas.”

White Duck Outdoors is committed to sustainability and reducing its environmental impact. The company’s used tent program is the latest way it is working to make the outdoors more accessible and sustainable for everyone. It also designs its tents and tent accessories with fabrics that are constructed from BCI-certified cotton and recycled ocean-bound plastics.

All used products offered by White Duck Outdoors are thoroughly inspected and refurbished before being sold. Tents are also inspected and graded on a condition scale of one to five, with a rating of five being the best condition, so customers can be confident in the quality of the tent they’re purchasing.

To buy a used tent from White Duck Outdoors, customers can visit the company’s website at www.whiteduckoutdoors.com. Tents are available in a variety of sizes and styles, so customers can find the perfect item for their needs.

##

About White Duck Outdoors

White Duck Outdoors is a renowned provider of high-quality outdoor gear, specializing in durable and innovative tents designed to withstand the rigors of outdoor adventures. With a commitment to quality and customer satisfaction, White Duck Outdoors continues to deliver exceptional products that empower outdoor enthusiasts to connect with nature and create lifelong memories.