ROCKFORD, Mich. (May 9, 2023) – Chaco, the outdoor shoe brand known for its iconic Z sandal, is thrilled to announce the return of the Fit for Adventure Tour in 2023. After two successful years of touring the country in a vintage school bus, Chaco is excited to bring back this popular activation, revamped with unique activities at select locations.
“Chaco Nation is at the center of everything we do,” said Lauren Poole, Sr. Marketing Director at Chaco. “Fans of the brand have traveled long distances to visit our Fit for Adventure Tour, sharing their stories of their favorite adventures—hiking, camping, and adventuring in their Chaco sandals—so we’ve updated our experience this year to thank the Chaco Nation for their loyalty. We have some fun surprises planned, are excited to meet our fans and followers on the road and bring smiles to their faces.”
Along with the one-of-a-kind events, loyal fans and newcomers alike can either have their beloved Z sandals repaired for free – or they can design a custom pair of Z/1 Classic Sandals (MSRP: $110) or Chillos Slides (MSRP: $40). Both repairs and custom sandals are handcrafted on-site inside the specially equipped vintage school bus. There will be exclusive webbings at select stops.
The Fit For Adventure Tour has kept thousands of sandals out of landfills and is an extension of the ReChaco Repair program – Chaco’s repair facility in Rockford, Michigan. To date, over 266,000 pairs of sandals have been repaired and returned to Chaco fans for years of adventure to come.
The 2023 Chaco Fit For Adventure Tour will kick off May 12th in Grand Rapids, MI, and will stop in over 10 different cities across the country, including Denver, Nashville, and new, never before visited locations. The initial locations have been released, with more stops announced in May. Visit chacos.com/tour to see the full list of stops.
Want to know more about the one-of-a-kind events? Follow @ChacoFootwear on Instagram and TikTok for tour updates. The Fit for Adventure Tour is free to attend and is open to the public.
About Chaco:
Born on the river in 1989, Chaco, a division of Wolverine World Wide, Inc. (NYSE: WWW), builds premium footwear for the outdoor-minded. The brand’s iconic Z/sandals are repairable at ReChaco and more than 20,000 sandals a year are kept out of landfills every year. Plus, as a result of the brand’s proprietary LUVSEAT™ foot bed, the American Podiatric Medical Association (APMA) has awarded the Seal of Acceptance to all Chaco footwear styles. The APMA Seal is intended to raise awareness by identifying products of exceptional quality that are manufactured with comfort, health, and safety in mind. Simply put, Chaco is fit for adventure. Please visit us at www.chacos.com, Facebook: Chacos, Instagram: ChacoFootwear, TikTok: ChacoFootwear.
