Archives: Press Releases

SEATTLE, Wash. (June 21, 2023) — Seattle-based Platypus, the leader in taste-free and durable hydration that’s part of the parent company Cascade Designs, introduces two brand-new filtration systems for spring 2024.

The QuickDraw™ Microfilter was launched in spring of 2021, and saw incredible success as one of the premier ultralight personal water filtration systems on the market. Platypus will add two new filters to the QuickDraw™ family, the QuickDraw™ 2L Filter System and the QuickDraw™ 3L Gravity Filter System. The new QuickDraw™ 2L Filter System has an increased storage capacity and ease-of-use with a fast flow rate and easy-to-deploy squeeze filter system. The QuickDraw™ 3L Gravity Filter System is ideal for fast moving groups, but stays true to the collection’s defining characteristics – fast flow rates, simple and versatile performance and safe and effective filtration.

Platypus will also introduce the DayCap™ In-Bottle Filter to its filtration line, allowing users to transform their favorite wide-mouth water bottles into an effortless scoop-and-drink water filter. With a premium feel that compliments the quality of the compatible water bottles, the hollow fiber technology delivers fast-flowing 0.2-micron filtration so you spend less time worrying about clean hydration and more time enjoying the great outdoors.

“We’re committed to providing safe, easy and fast filtration to everyone at Platypus, and we’re excited to see these three new filtration systems round out our collection,” said Justin McGregor, Product Line Manager at Platypus. “The QuickDraw Microfilter became a fan favorite when it launched a few years back, and we’re pleased to bring the same technology to two new QuickDraw filtration systems. The DayCap adds more versatility into the Platypus line with its water bottle compatibility, broadening Platy’s reach to include all types of outdoor users.”

Spec and pricing breakdown below:

• QuickDraw™ 2L Filter System
  • Premium Reservoir: 2L reservoir is included with filter
  • Combine and Customize: the ConnectCap™ is compatible with common 28mm plastic bottles and Platy bottles, while the hose fitted with a CPC connector allows direct filtering to CPC fitted reservoirs like the BigZip™
  • Fast Flowing: filters 3 liters per minute with squeeze pressure and 1.75 per minute in gravity setup
  • Ultralight: 5.7 oz (161 g)
  • Safe and Effective: Each filter is individually tested to ensure it meets all EPA and NSF guidelines for the removal of 99.9999% of bacteria and 99.9% of protozoa
  • Integrity Test: determine if your filter has been compromised from a fall or freezing by performing a simple integrity test

• QuickDraw™ 3L Gravity Filter System
  • Premium Reservoir: 3L reservoir is included with filter
  • Combine and Customize: accessories like the ConnectCap™, a hose with a CPC connector and the wide and narrow-mouth compatible Bottle Adapter allow the system to be tailored and optimized
  • Fast Flowing: filters 3 liters per minute with squeeze pressure and 1.75 per minute in gravity setup
  • Ultralight: 8.2 oz (233 g)
  • Safe and Effective: Each filter is individually tested to ensure it meets all EPA and NSF guidelines for the removal of 99.9999% of bacteria and 99.9% of protozoa
  • Integrity Test: determine if your filter has been compromised from a fall or freezing by performing a simple integrity test

• DayCap™ In-Bottle Filter
  • Multi-Compatible: optimized to fit Nalgene® wide-mouth bottles, HydroFlask® wide-mouth bottles and Yeti® Yonder™ bottles
  • Easy-to-Use Design: with a drink spout optimized for pulling water through the filter, all you need to do is tip your bottle up like usual and drink
  • Premium Construction: TPE mold construction is durable
  • Proven Filtration: hollow fiber filtration is the same technology as all other Platypus field-proven filters
  • Flow Rate: 1 liter per minute
  • Easy Cleaning: shake to clean
  • Safe and Effective: Each filter is individually tested to ensure it meets all EPA and NSF guidelines for the removal of 99.9999% of bacteria and 99.9% of protozoa

All new Platypus filtration systems will launch to the public starting in spring 2024. For more information about Platypus, please visit: platy.com

About Platypus®

Seattle-based Platypus brand has been the market leader in flexible and modular hydration products for over two decades, designing easy-to-use, taste-free products for optimum performance. Unmatched versatility and quality define Platypus’s BPA-, BPS-, and phthalate-free bottles, hands-free reservoirs, hydration packs, and the pump-free, fast-flowing personal and group water filter systems. The majority of Platypus products are made in their U.S.A. and Ireland manufacturing facilities. For more information, visit platy.com.

About Cascade Designs, Inc.®

For 50 years, Seattle-based Cascade Designs, Inc. and its brands, Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl®, have led the outdoor industry in designing innovative, useful, and long-lasting equipment, manufacturing the majority of products in their Seattle, WA, and Reno, NV, U.S.A. and Cork, Ireland facilities. From the original self-inflating Therm-a-Rest® camping mattress to the first multi-fuel stove from MSR®, Cascade Designs has developed leading products that explorers, travelers, adventurers, outdoor enthusiasts, and weekend campers can rely on to deliver optimum performance in the outdoors through exceptional engineering and quality. For more information, please visit: www.cascadedesigns.com.

 

 

June 20, 2023 – TRAPSKI, a leading outdoor company known for its innovative racks, gear, and equipment, is thrilled to announce an exciting partnership with GCI, a renowned provider of high-quality outdoor products. This collaboration marks a significant milestone for TRAPSKI as they expand their product offering to include a curated selection of GCI’s exceptional outdoor gear.

TRAPSKI is committed to offering outdoor enthusiasts the best gear and equipment to make having adventures organized and easy. Through this strategic partnership with GCI, TRAPSKI now brings even more value to its customers by introducing a range of premium GCI products into their store.

“We couldn’t be more excited to extend our partnership with GCI Outdoor, a local Connecticut company developing high-quality products that will enable our TRAPSKI customers to enjoy their every adventure.” said Sal DePino, CEO of TRAPSKI.

TRAPSKI’s customers can now expect to find an expanded selection of GCI products that exemplify GCI’s commitment to quality, durability, and user-friendly design. From comfortable camping chairs to versatile camp kitchens, these additions to TRAPSKI’s product lineup will further enhance customers’ outdoor experiences.

The introduction of GCI products in TRAPSKI’s store highlights the company’s ongoing commitment to delivering innovative and reliable gear to their customers. TRAPSKI remains dedicated to supporting outdoor enthusiasts and empowering them to explore the great outdoors with confidence.

GCI Outdoor is a supplier of outdoor products, including camping chairs, rocking chairs, canopies, and tables. These products complement TRAPSKI’s existing product lineup and align with their mission to provide customers with exceptional tools and equipment to make their outdoor adventures more enjoyable and hassle free.

For more information about TRAPSKI and the availability of GCI products, please visit TRAPSKI’s website or contact info@trapski.com.

 

 

 

BALTIMORE  (June 20, 2023) – LifeStraw, a public health B Corp on a mission to provide equitable access to safe drinking water, announces the launch of the lightest and most compact water filter in its portfolio. The LifeStraw Peak Series Solo Water Filter is ultra-lightweight at only 1.7 ounces, compact at just 5.1 inches and portable. It removes bacteria, parasites, microplastics, silt, sand, and cloudiness from drinking water.

The filter’s standard 28mm threading allows it to be easily screwed onto most common plastic water bottles. And thanks to the one-handed flip cap design and fast flow rate of three liters per minute, filling up a one-liter bottle takes just 20 seconds.  The Peak Series Solo Water Filter is the perfect companion for hiking, backpacking, camping, emergencies, travel and glove compartments or keychains.

“This is a product our entire team is incredibly excited about. We set out to make the lightest filter on the market while maintaining a strong flow rate and performance, and after extensive field testing, we are really confident we have something special,” said Tara Lundy, LifeStraw’s chief brand officer. “I’ve already tested this product on several hiking and camping trips with my family and my kids love the visual of squeezing dirty water through the filter into a clean container. At less than two ounces, no backpack, pocket, emergency bag, or glove compartment should be without one.”

LifeStraw Peak Series Solo Water Filter is priced at MSRP $29.95. Features include:

• Protection against 99.999999% of bacteria (including E.coli and Salmonella), 99.999% of parasites (including Giardia and Cryptosporidium) and 99.999% of microplastics. Meets US EPA & NSF P231 drinking water standards for the removal of bacteria and parasites
• Ultralightweight, compact, long-lasting water filter weighing only 1.7 ounces and measuring1 inches by 1.3 inches. The membrane microfilter lasts up to 2,000 liters.
• Highly versatile with its standard 28mm threading that easily screws onto standard water bottles.
• A fast flow rate of three liters per minute, filling up a one-liter bottle in just 20 seconds. Its enhanced membrane microfilter performance helps to reduce clogging from sand and silt for a better flow rate.
• Durable and sustainable materials, including premium 50% post-consumer recycled, BPA-free plastic and top and bottom caps for leakproof storage. A backwash syringe is also included.

LifeStraw believes everyone deserves equitable access to safe drinking water and is working to make clean water accessible for all. Supporting both people and the planet by providing safe water when on the go, LifeStraw eliminates the need for single-use plastic bottles and provides a child in need with safe drinking water for a year with every purchase. To learn more about LifeStraw’s year-round efforts to provide equitable access to safe drinking water around the world, explore its 2022 Responsibility Report.

ABOUT LIFESTRAW
The original LifeStraw Personal Water Filter, which converts microbiologically contaminated water into safe, potable water, was introduced in 2005. LifeStraw’s Guinea worm filter has also been instrumental in the near-eradication of Guinea worm disease. Today, LifeStraw products are used in more than 64 countries by schools, clinics, outdoor enthusiasts, adventure travelers and households, and are regularly deployed to support communities impacted by emergencies or natural disasters requiring potable water. LifeStraw’s innovative water filtration technology is rigorously tested by independent laboratories and leveraged across some of the harshest environments around the world. The company is also a Climate Neutral certified B Corp. For every product purchased, a school child in need receives safe water for a year. LifeStraw’s water filtration options are sold in retail stores in North America and Europe, and online at www.lifestraw.com. Follow LifeStraw on Instagram and TikTok at @LifeStraw.

 

BOULDER, Colo. – June 20, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RL2™ Rechargeable Lantern and Radiant RL3™ PowerSwitch™ Rechargeable Lantern. Available at retail in late summer, the new lanterns trailblaze the category with device-charging convenience, multi-mode functionality and a flame-like amber flicker.

“The new Radiant lanterns are some of our most brilliant breakthroughs yet,” said Rick Case, Nite Ize founder and CEO. “Providing a fire-like ambiance, ultra-low modes for extended runtime and emergency device charging, they are the ultimate adventure companion.”

Radiant RL2 Rechargeable Lantern: This feature-packed lantern provides 400 lumens of light, with an ability to recharge devices using its built-in USB output. Its six modes offer the full spectrum of visibility, including ultra-low moonlight mode for a 6-day runtime, amber with a warm constant glow and amber flicker for a flame-like glimmer. Weather-resistant (IPX4) and impact-resistant, the lantern features a built-in carabiner clip for hanging or carrying and a light-diffusing storage bag. The lantern recharges in three and a half hours with its included USB-C cable and features lockout mode to prevent accidental battery drain. MSRP $49.99

For more information, watch this short product video.

Radiant RL3 PowerSwitch Rechargeable Lantern: This robust rechargeable lantern boasts 500 lumens and six modes, including amber and amber flicker for camping ambiance. Its built-in PowerSwitch reserve battery compartment allows users to extend runtime with 3-AA batteries (not included). When inserted, the lantern will automatically switch to alkaline power when the rechargeable battery runs low, lasting up to 16 days on moonlight mode. Featuring a USB output to charge devices in a pinch, RL3 is built for emergencies and the outdoors with impact and weather resistance (IPX4), plus battery-preserving lockout mode. It includes an integrated carabiner clip, light-diffusing storage bag and USB-C cable, recharging in six hours. MSRP $59.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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BOULDER, Colo. – June 20, 2023 – Nite Ize^®, a leading manufacturer of innovative solution-based products, today launched the RunOff^® Waterproof Hip Pack. Available at retail in late summer, the submersible pack allows watergoers to keep their phone attached at the hip, with a touchscreen-friendly window and space to store keys, cards and other essentials.

“The new RunOff Hip Pack will be our most popular waterproof phone holder yet,” said Rick Case, Nite Ize founder and CEO. “With its touchscreen convenience and hip or cross-body wearability, it is the ultimate hands-free solution for waterproof and dustproof protection.”

RunOff Waterproof Hip Pack : This submersible hip pack features the groundbreaking TRU® Zip waterproof zipper, withstanding immersion in up to 1 meter of water. Tested to IP67, the pack is both waterproof and dustproof, making it ideal for the beach, boat, watersports, theme parks and more. Its touchscreen-friendly phone pocket holds most phones with or without a case, enabling text and app usage while in the pack. An additional compartment provides space for cards, cash, keys and other items. Its adjustable, detachable strap can be worn around the hip or cross-body and features a quick-release buckle for easy attachment and detachment. Available in two colors, Blue and Charcoal. MSRP $59.99.

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Leadville, Colo., June 19, 2023 – The Leadville Trail Marathon and Heavy Half presented by La Sportiva, owned and produced by Life Time (NYSE: LTH), welcomed a field of approximately 1500 runners representing all 50 states and six countries, to Leadville’s high country on Saturday. The marathon and half marathon events typically take runners up to 13,185 feet at Mosquito Pass, the highest continuous pass in the country. Despite the event team’s best efforts to clear Mosquito Pass, due to Leadville’s colder spring that brought snow and freezing temperatures, both courses were altered to turn around slightly below the summit. Additional mileage was added elsewhere to maintain course distances of 26.2 and 15.7 miles respectively.

The courses are out-and-back routes across extreme terrain on dirt roads and singletrack, winding through the historic mining district on the east side of Leadville. Saturday’s events welcomed runners aging from 14 to 84 years of age.

“We kicked off the season in true Leadville fashion, with all four seasons represented in a single day!”, said Tamira Jenlink, Leadville Race Series Race Director, “And equally true to our Leadville Family of athletes, they met the challenge full-on. The energy was high and only increased as the weather and subsequently the course presented a myriad of shifts and challenges. It was a truly epic day and kickoff to the season!”

 

Women’s Marathon Results

 

Name	City	Age	Time
Eleanor Pell	Boulder, Colo.	31	4:02:14
Emma Sjolund	Leadville, Colo.	23	4:19:09
Christina Bauer	Flagstaff, Ariz.	43	4:24:06

 

Men’s Marathon Results

 

Name	City	Age	Time
Scott Spillman	Denver, Colo.	36	3:36:52
Rob Krar	Flagstaff, Ariz.	46	3:42:23
Frank Pipp	Longmont, Colo.	46	3:45:02

 

Non-Binary Marathon Results

 

Name	City	Age	Time
Lonnie Clark	Colorado Springs, Colo.	50	5:36:51
Mads Holm Hansen	Vanloese, Hovedstaden, Denmark	41	7:18:24

 

Women’s Heavy Half Results

 

Name	City	Age	Time
Ali Kallner	Denver, Colo.	26	2:13:53
Kylah Ricks	Colorado Springs, Colo.	20	2:19:54
Hannah Campbell	Lakewood, Colo.	26	2:24:16

 

Men’s Heavy Half Results

 

Name	City	Age	Time
Jeff Cuno	Albuquerque, NM	28	2:02:20
Devin Vennard	Leadville, Colo.	30	2:03:30
Ethan Goldman	Denver, Colo.	23	2:20:10

 

Non-Binary Heavy Half Results

 

Name	City	Age	Time
Jessi Friedman	Leadville, Colo.	25	3:57:44

 

The next run events on the Leadville Race Series calendar are the Life Time Silver Rush 50 presented by La Sportiva, which will take place on July 8, followed by the Life Time Leadville

10K Run presented by La Sportiva on August 13. The legendary Life Time Leadville Trail 100 Run presented by La Sportiva, coined the “Race Across The Sky,” will take place the weekend of August 19. The final run event on the Leadville Race Series calendar is the Life Time Austin Rattler presented by La Sportiva, which will take place on Nov. 4 in Texas.

Last year, there were 92 Leadville athletes who participated in Leadville events, raising money for the Life Time Foundation, Life Time’s charitable arm. These athletes raised a total of $231,204 which will be donated to support local Leadville projects, such as the Youth Nutrition Program.

This weekend’s marathon also kicked off the Lead Challenge, a progressive series of trail run and mountain bike events ranging from 26.2 to 100 miles for a total of 282.4 miles. Racers must complete each of the Leadville-based events within the allotted cut off time in order to move on and be eligible for the next. Entrants must compete in the following events as part of the challenge: Leadville Trail Marathon, Silver Rush 50 MTB OR Run, Leadville Trail 100 MTB, Leadville 10K and Leadville Trail 100 Run. If a racer does not meet the required finish time, he or she will not be allowed to continue in the Lead Challenge competition.

To view all of the Life Time athletic events, including their off-road cycling events, please visit: https://my.lifetime.life/athletic-events.html.

The Leadville Trail Marathon and Heavy Half presented by La Sportiva is among more than 30 premier athletic events owned and produced by Life Time, including the Miami Marathon, UNBOUND Gravel, Crusher in the Tushar, Leadville Trail 100 Run & MTB, and Big Sugar Gravel. The Leadville Race Series started with only 45 runners as the Leadville Trail 100 Run

in 1983. The Leadville Race Series now consists of ten races across run and bike events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.

About Life Time^®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs across the United States and Canada. The company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging, and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events, and comprehensive digital platform.

 

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SALT LAKE CITY (June 19, 2023) – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year’s Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib tights and bib shorts featuring CurveTec™, a patented design providing maximum mobility and support for the female physique. CurveTec enhances the cycling experience by supporting the core, lower back, shoulders, hips, and thighs. Priced from $99 to $359, this collection is available on www.jelenew.com.

The brand’s designers are Di Liu, formerly with the Chanel Couture team and Chief Product Co-Creation Officer, Marion Clignet, six-time world champion and two-time Olympic medalist. They work alongside a team of skilled female designers, female athletes, sports enthusiasts, and leading experts in sports performance and science.

“Unlike existing cycling apparel for women, Jelenew combines functionality, elegance, and style, redefining the fusion of fashion and function in the world of sports apparel,” said Slindy Li. “By partnering with accomplished female athletes in the cycling and fitness worlds, we incorporate invaluable real-world insights and consistently enhance our product range.”

Specifically, CurveTec is inspired by French haute couture design using draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling.

Hero products include:

• Hourglass Short Sleeve Jersey($219) Designed with Lycra^® fabric, stretchy, and comfortable; VISLON^® YKK^® zippers; and an OEKO-TEX^® certified waistband guaranteeing that the product is free from harmful substances. Available in light khaki, zephyr, forest, and orange.

 

• L’Avenir Long Sleeve Training Jersey($359) Its multi-density fabric regulates body temperature and provides core muscle protection. This aerodynamic design and fast-drying material is ideal for colder and windy conditions. Available in navy, burgundy, and light gray.

 

• Evolve Y Back Bib Shorts 8” ($259) Manufactured with Elastic Interface^® Crossover 3D creating a thermal molded chamois for comfort and customized hyperelastic silicone leg grippers accommodating a wide range of body silhouettes. Available in black, black + white, and navy.

 

• Mercuria Short Sleeve Jersey($289) Ideal for hotter climates this lightweight jersey is designed with aero stripes to help disperse air and increase speed while cycling. Available in pink, black, and citrine.

Jelenew is working closely with women of all ages, as they tackle life’s daily challenges by aligning with key non-profit organizations in the U.S., such as Women of the World in Salt Lake City and Dream Big! in Boston. As a part of this program, Jelenew is partnering with U.S. indoor cycling studios and cycling clubs, and organizing events with Lisa Leslie, Jelenew’s chief brand strategy officer and former WNBA star, who is playing a pivotal role in championing this message for women and communities.

Jelenew has been recognized as the official women’s apparel partner for the Pan Mass Challenge (PMC) Winter Cycle at Fenway Park in Boston, which is a part of the nation’s single most successful athletic fundraiser for the Dana-Farber Cancer Institute. Jelenew recently participated in the Sea Otter Classic, with Ms. Leslie, the world’s premier consumer cycling festival in Monterey, Calif. Looking ahead, Jelenew has planned experiential events around the U.S. in Boston, Chicago, New York, and Los Angeles.

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About Jelenew:

Jelenew was founded in 2021 with the aim of creating inclusive, high-quality women’s cycling apparel suitable for both outdoor and indoor activities. Its garments are designed to adapt seamlessly to various active settings while also being versatile enough for everyday wear, whether it’s for running, Pilates, walking, or other activities. Jelenew’s key point of difference is its proprietary technology CurveTec^TM inspired by French haute couture design using draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling. Specifically, this technology provides maximum mobility for a female physique CurveTec enhances the cycling experience by supporting the core, lower back, shoulders, hips, and thighs. Jelenew is committed to empowering women by partnering with key non-profit organizations around the U.S. that support women and help them become the best version of themselves.