Archives: Press Releases

Portland, OR – June 13,  2023  – Snow Peak, a Japanese camping brand with 65  years of history is pleased to announce the new addition of Liz Szulczewski to its US sales team as Sales Director. On a mission to unite people and alleviate the stresses of modern life through time spent outside, Snow Peak’s Japanese-designed, lifetime-guaranteed outdoor goods serve as a catalyst for restorative experiences in nature. Tasked with leading the wholesale sales channel, Szulczewski will help guide the broader sales operations for Snow Peak, supporting dealers, customers and after-service ecosystems.

Szulczewski comes to Snow Peak with 25 years of experience working in sales for industry-leading brands such as GoPro and Yakima. Szulczewski most recently served as National Sales Director at Kleen Kanteen, where she oversaw all domestic sales, mentored a world-class sales team and managed diverse distribution channels. At home in Portland, Oregon, Szulczewski loves to get outside with her family whenever possible. She enjoys gardening, hiking, camping, skiing and exploring on her bicycle.

“I’m extremely excited to join the Snow Peak family,” said Szulczewski. “I’ve been a fan of the product since the store first opened in Portland and appreciate the quality and care that goes into the design and development of all products. I admire the meaning and purpose Snow Peak infuses into all they do, and I’m thrilled to get started.”

Managing marketplace dynamics,  Szulczewski will be hyper-focused on the evolution of Snow Peak’s go-to-market efforts; solidifying the brand as an important strategic vendor partner, creating unique and distinct consumer facing events and pouring the foundational elements required to support Snow Peak’s next phase of growth.

“I am beyond excited to welcome a sales leader with the track record and experiences that Liz brings to Snow Peak,” said Jason McGibbon, chief revenue officer at Snow Peak USA.  “As we continue our mission of restoring the human spirit through the power of camping, connecting with one another, and creating elevated experiences in nature, Liz will play a pivotal role in leading our organization to the endless opportunities that await.”

About Snow Peak        

Founded in Japan in 1958, Snow Peak is a camping brand serving customers in the USA for more than 20 years, with a mission to unite people and alleviate the stresses of modern life through time gathering outside. Its Japanese-designed, lifetime-guaranteed camping equipment serves as a catalyst for restorative experiences in nature. Focused on bringing people together, Snow Peak operates immersive retail locations in Portland and Brooklyn, as well as a Portland restaurant, Takibi, a PNW izakaya that brings to life the brand’s belief that time spent sharing food and drink by the fire is the best way to connect with one another. Snowpeak.com

 

MARBLEHEAD, Mass., (June 13, 2023) – Italy’s UYN^® (Unleash Your Nature), a global leader in sustainable technical apparel, footwear and accessories, today introduces the Self Layer collection for men and women, 100% bio-based with a patented design using a single tube of fabric with only one seam. Combining the functionality of a base layer with the look of a shirt, UYN is utilizing Fullmotion construction reducing CO2 emissions by 15%. Manufactured in Pennsylvania, Self Layer includes three models: AeroCross, HydroCross, and TerraCross ranging in prices from $69.00 to $99.00. It will be available spring 2024 at uynsports.com/en_us and at select specialty retailers.

The Self Layer is designed to be worn directly on the skin, providing the coverage and functionality of traditional shirts. The technology reflects years of intensive research from AREAS(Academy for Research and Engineering in Apparel and Sports), Trerè Innovation’s state of the art R&D facility. The Self Layer’s point of difference is UYN’s Fullmotion construction – a proprietary technology creating a garment from a single tube of fabric, with one seam and no cuts. This design technique reduces textile waste to a mere four grams and enhances production efficiency, reducing time by 15% and electricity consumption by 15%, which corresponds to a 15% decrease in CO2 emissions.

“Self Layer redefines what’s possible in outdoor apparel,” said UYN Head of Communications, Mattia Bazzoni. “Each piece embodies a dedication to performance, comfort and eco-consciousness. This collection enables consumers to pursue an active lifestyle with performance apparel that respects our planet.”

Self Layer uses UYN’s own nature-derived fibers including Coolth_SL from cotton linters, the thin filaments that envelop seeds, for built-in cooling capabilities and Ariacel, made from the cellulose of wood pulp filaments, for natural quick-drying. Both of these materials are not only smooth and comfortable on the skin, but also, biodegradable within months, depending on conditions.

The Self Layer collection is available in three fits tailored to different activities and preferences. The “support fit” provides slight compression to stabilize and support muscles, while the “regular fit” lays against the body without being tight. For those preferring a relaxed fit, the “comfort fit” has extra room, especially in the chest and torso.

AeroCross Self Layer for an Active Lifestyle

AeroCross ($79.00 – $89.00) emphasizes breathability and lightness, perfect for an active lifestyle and hiking. Its Flowtunnels technology, a 3D concept for ventilation, creates a network of small channels on the surface of the garment for breathability and air flow. This model comes in regular and comfort fits, with a sleeveless option available for women.

HydroCross Self Layer for High Intensity Workouts 

HydroCross ($99.00) showcases UYN’s Wickwave Knit, a knitting method trapping sweat, pulling it away from the skin for a comfortable feel. Utilizing Coolth_SL and Ariacel fibers, HydroCross ensures efficient moisture-wicking and quick-drying for any workout or outdoor activity. This model is available in both regular and comfort fit.

TerraCross Self Layer for Trekking Mountains

TerraCross ($89.00 – $99.00) is the most technical offering in the collection, featuring the new Shouldercell Knit around the shoulders, designed for comfort while wearing backpacks. The design relieves pressure and has additional abrasion resistance, perfect for carrying extra loads. The Airback technology on the back has a three-dimensional air permeable structure for increased airflow across the skin. This model incorporates Natex^®, Coolth_SL, and Flexicorn. TerraCross is available in support and regular fit.

UYN is scheduled to open its first store in Boston fall 2023.

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About UYN, a Trerè Innovation Company

Trerè Innovation was founded in 1950 in Asola, Italy producing only stockings by Luigi Redini, father of today’s CEO, Marco Redini. Today, it is respected for its next generation sustainable technologies in design and manufacturing. The company’s Academy for Research and Engineering in Apparel and Sports (AREAS), its 38,000 sq. ft. state-of-the-art testing facility, enables Trerè Innovation to engineer best-in-class fabrics, subjecting them to the toughest tests in a climate wind tunnel, a rain room and a cold chamber.

In 2018, Trerè Innovation introduced UYN (pronounced “win”), “Unleash Your Nature” apparel, footwear and technical socks for running, winter sports, outdoor and cycling. Today, national ski teams use the brand’s base layers including Austria, China, Czech Republic, France, Great Britain, Italy, Slovakia, Slovenia and Spain.

In addition to UYN, Trerè Innovation manufactures private label products for iconic global brands including Christian Dior, Harley-Davidson, PUMA and Rossignol, among others, and owns TITICI^®, a premier bike brand that has carbon fiber models for road, gravel, mountain and electric biking. Today, UYN has 10 stores in Italy, one store in Germany, and has plans to open a store in Boston, Massachusetts, two stores in the U.K. as well as 20 more locations throughout Europe. Trerè Innovation and UYN have won over 570 international awards and competitions for innovation, quality and functionality since Trerè Innovation’s founding in 1950. Trerè Innovation is also a licensed manufacturer and distributor of Franklin & Marshall, Jeep, and Replay brands.

STAMFORD, CONNECTICUT (June 13, 2023) – LOWA Boots, the global footwear brand known for its 100 years of hand-crafted European heritage, today introduces its Spring and Summer 2024 line leading with expanded styles for its recently launched All Terrain Running (ATR) category and modern updates to its mountaineering and hiking boots and everyday walking shoes.

“For the last 100 years, LOWA has built its brand on hand-crafted quality,” said Peter Sachs, general manager of LOWA. “This is fundamental to who we are as a brand and resonates with our core customers and consumers new to the outdoors. For Spring 2024, we are extending this expertise to a larger ATR line, as well as to new styles for passionate hunters and backpackers, and shoes that appeal to weekend warriors. Today, in a sea of sameness, our rich history and attention to detail is what sets us apart.”

New to the ATR collection is the Fortux GTX ($190), with GORE-TEX^® Invisible Fit for longer trail runs in any conditions. ATR uses: multi-density EVA midsoles for better shock absorption at speed;  full-length rubber outsoles for traction and long life; and uppers reinforced with PU overlays to add durability and great foothold. The Citux ($175) and Amplux ($170) have carbon-reinforced rebound plates for energy return and rock protection underfoot. Amplux and Fortux return with new colors: steel blue/dune, olive/mustard, old rose/apricot, melon/artic, avocado/rose, rust/petrol, denim/dune, and seaweed/apricot.

In mountaineering, the core of LOWA’s heritage, the Vajolet GTX Mid ($400) and the Mangart GTX Mid ($360) are new for Spring 2024. The Vajolet is a lightweight technical boot with a climbing shoe inspired lacing system, a PU midfoot abrasion guard, and a stiff carbon-reinforced stabilizer for comfortable uphill trekking. The Mangart is the next generation of an all-around mountain boot with lightweight jacquard woven synthetic uppers, a stiff semi-automatic crampon-compatible midsole, and easy flexing, yet stable, ankle support.

The Tibet family of backpacking and hunting boots is refreshed with an updated midsole and outsole package featuring the VIBRAM^® Apptrail Divo outsole for better comfort and performance. The collection includes the Tibet EVO GTX ($420), the Tibet EVO LL ($420), Tibet EVO GTX HI ($460) and the Tibet EVO LL HI ($430). The line utilizes an I-Lock lacing cam and roller eyelets to separate and equalize the lace tension between the ankle and the top of the foot, ensuring comfort over long treks.

In core trekking, LOWA introduces the Randir GTX Mid ($295) and the Corvara GTX Mid ($275). Both boots are equipped with the VIBRAM Cornerstone outsole, known for its strong grip and traction across various terrains. They feature a molded cuff that contours around the ankle and a heel brake providing stability and control during steep descents on rugged slopes.

New to the all-terrain classic category, the Innovo GTX Mid ($225) and Innovo Mid ($200) are athletically inspired hiking boots with lightweight fabric/leather options for faster adventures. Features include a supportive frame, a heel brake and an aggressive sole design inspired by mountain bike tires. The open mesh Innovo Mid has great breathability for warm and drier regions.

New walking shoes in the All Terrain Sport category include the Ferrox Family, Ferrox GTX Lo ($195), Ferrox GTX Mid ($210), and the Innox Evo II GTX ($185). Both Ferrox GTX models have lightweight ripstop uppers with minimal seams to ensure comfort. The Innox Evo II GTX has a low-cut silhouette for added agility. Both shoes boast a lightweight microfiber/synthetic upper enhancing breathability and reducing weight. Dual density PU midsoles provide excellent support and cushioning for comfortable walks.

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About LOWA Boots

With almost 100 years of hand-crafted European heritage, LOWA Boots, is a globally respected footwear brand located in Jetzendorf, in Upper Bavaria. Since 1923, LOWA has created premium outdoor boots and shoes featuring beautiful silhouettes, best-in-class quality and proprietary technology. Its designers adeptly navigate the outdoor performance, lifestyle and fashion categories, always nurturing brand integrity. LOWA footwear is 100% designed and handcrafted in factories in Europe. In recognition of these efforts, LOWA is one of the only footwear brands to receive ISO 9001 status for the highest quality construction and process standards. LOWA certified tactical boots are also made to comply with the European Union’s PPE standards. Dedicated to sustainability, LOWA has resoling and rental programs. For more information, visit www.lowaboots.com

 

 

 

 

SONOMA, CA (June 13, 2023) —Revelshine announces the launch of its brand, a wine catering to outdoor enthusiasts who hold sustainability as a core value. With a renewed commitment to preserving nature and delivering exceptional wine, Revelshine is poised to capture the hearts and palates of adventure seekers and eco-conscious consumers alike by offering high-quality wines at an approachable price.

Revelshine was founded by Jake Bilbro, a fourth-generation Sonoma County winemaker, and co-founded by some of the most renowned outdoor athletes and musicians in the world such as Jeremy Jones, Emily Harrington, Shane Dorian, Selema Masekela, and Donavon Frankenreiter to name a few.  Revelshine is a reflection of Jake’s family roots and life values. He not only learned the finer points of the winemaking lifestyle, but also the benefits of living a life outside, from his best friend — his dad.

“Winemaking is in my blood. The outdoors is in my bones. It’s time to take wine to new places and create new traditions beyond the boundaries of the dinner table,” Bilbro says. “I created Revelshine because I wanted to make great wine, package it in a sustainable and unique way to traditional winemaking, and make it available to a broader group of people to take on adventures and commemorate special moments.”

Recognizing that the wine industry can do better when it comes to sustainability, without any concessions to taste or mouthfeel, Revelshine has taken the initiative to lead the industry forward. With up to 70% of wine’s carbon footprint coming from the glass bottle, and the vast majority of wine being consumed within 24 hours of purchase, aging wines have become less and less of a focus amongst consumers. As such, the traditional glass bottle and cork are not needed.

With sustainability at the forefront, Revelshine has implemented several key initiatives to minimize its ecological footprint and help move the industry forward. These include:

• Sourcing Grapes Responsibly: Revelshine partners with vineyards that prioritize sustainable farming practices, such as organic or biodynamic cultivation methods. By ensuring that their grapes are grown with minimal impact on the environment, Revelshine is committed to preserving the delicate balance of nature.

 

• Environmentally Friendly Packaging: The brand has transitioned to eco-friendly packaging solutions, including lightweight bottles made from infinitely recyclable materials, and are 15 times lighter than glass. This not only reduces waste, but also decreases the carbon emissions associated with production and transportation.

 

• Carbon Neutral Operations: Revelshine is taking significant strides toward achieving carbon neutrality throughout its production and distribution processes. The company has implemented energy-efficient practices, and is actively partnering with organizations dedicated to carbon offset initiatives.

Revelshine’s goal is to move the wine industry from glass to infinitely recyclable aluminum for the vast majority of wine drinkers who are looking to drink their wine within 1.5-2 years of purchase. The brand has diligently worked toward eliminating not just single-use waste, but also the decision guesswork that often comes with choosing quality wine.

Varieties include:

Rosé | California | Grenache-based blend

Revelshine thinks of rosé as the most versatile of wines: shared with friends at the beach, on a mountaintop, or wherever the compass leads; flavors and aromas of strawberry, grapefruit, fresh herbs, and clean ocean spray.

White | California | Chardonnay-based blend

This chardonnay-based blend is made in a fresh and bright style to add refreshment to adventures across trails of all sorts or just across the backyard; flavors and aromas of green apple, lemon, and mountain meadows.

Red | California | Zinfandel-based blend

Revelshine’s red has both bright red tones for an afternoon picnic on a backcountry trail and deeper tones for sitting next to a campfire at night. This zinfandel-based blend has flavors and aromas of red cherry, blackberry, peppery spice, and the woods at night.

To stay up to date on all exciting Revelshine news, please visit us at www.revelshinewines.com.

About Revelshine

No boundaries. No waste. Revelshine is inspired by the outdoors and is made to go where glass can’t. Created by Jake Bilbro, a fourth-generation Sonoma County winemaker, it was created to take high-quality wine off of the dining table and into the wild using infinitely recyclable, unbreakable aluminum bottles. With a strong commitment to sustainability, Revelshine sources responsibly, adopts eco-friendly packaging, and strives for carbon neutrality. Revelshine is available in rosé, white, and red. Through their thoughtfully curated wine portfolio, Revelshine captures the spirit of adventure and the love for the great outdoors.

 

 

SAN FRANCISCO (June 9, 2023) – Royal Robbins is excited to launch its Spring 2024 apparel collection with focus on enabling adventure. As one of the outdoor apparel industry’s most authentic brands, Royal Robbins was started 55 years ago by Liz and Royal Robbins, iconic climbers and adventurers. The goal has always been to create versatile, durable, and stylish products, while minimizing its impact on the planet. Liz and Royal’s core belief that nature and adventure are good for the soul shines through in the Spring 2024 product designs.

Royal Robbins Desert Shirts—including the iconic Desert Pucker, which celebrates 25 years in 2024 with over one million sold—are made from carbon-zero TENCEL™ Modal fibers, which are certified as CarbonNeutral™ by Natural Capital Partners. The full line of Desert Shirts will be certified Carbon Neutral beginning in Spring 2024.

Also for Spring 2024 is the new Basecamp Collection, which comprises imaginative designs inspired by decades of adventure. Born from a legacy of first ascents, exploration, and raucous nights at Yosemite’s Camp 4, this versatile, durable apparel collection reintroduces time-tested, classic features in silhouettes made for the next generation of adventurers. The collection also features lower impact materials as its core ingredients.

In addition, Royal Robbins builds on its highly successful women’s Spotless Collection for Spring 2024 with three new adventure styles and an array of color/pattern updates to existing favorites. Purpose-built and adventure-driven, this versatile outdoor lifestyle collection is equipped with HeiQ Stain Away technology, which allows easier stain removal with quick spot cleaning and normal laundering. New styles in the Spotless Collection include the active Spotless Evolution Tank Dress, the Spotless Evolution Skort, and the Spotless Evolution Meadow S/S button-up top.

“It all starts with the brand,” explains Royal Robbins Global Brand President Erik Burbank. “Royal Robbins is among the industry’s most authentic adventure brands: it was conceived on Half Dome and born in Basecamp [Camp 4] in Yosemite Valley in 1968. We’re here to  help people experience nature and enable them to lead adventurous lives. Our founder once said ‘Nature and adventure are good for the soul,’ and I couldn’t agree more.”

The Spring 2024 Royal Robbins collection will debut at the Grassroots Outdoor Alliance Connect Show June 12-15 in Knoxville, Tennessee.

The new Spring collection will be available to consumers in March 2024 at specialty retailers, online at royalrobbins.com, and at Royal Robbins retail store locations in Denver, Berkeley, Calif., Modesto, Calif., and Seattle.

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About Royal Robbins®
Founded in 1968 by world-renowned climbers and adventurers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer, and retailer of versatile, durable, and stylish apparel for the next generation of adventurers. The brand maintains a commitment to environmental and social responsibility by prioritizing natural fibers and maintaining carbon neutrality in Scope 1 and 2 emissions. Royal Robbins gear can be found in outdoor and specialty retail partners throughout the world. We believe nature and adventure are good for the soul. To learn more, please visit royalrobbins.com.

 

 

 

Durango, Colo. — Tailwind Nutrition, the leading provider of simple and complete sports nutrition products for athletes, introduces its newest Limited Edition Endurance Fuel flavor, ‘Dauwaltermelon’, inspired by Tailwind Nutrition athlete, Courtney Dauwalter. This new and refreshing flavor is a light and playful ode to the simplicity of those adventurous summer days of childhood. It provides a light, fruity watermelon taste with a hint of lime, that gives you everything you need so you can be in the moment, let your mind wander freely, and forget about the miles.

“Courtney has been using Tailwind Nutrition products since 2017, when she first tried them at Run Rabbit Run. We are constantly asked how Courtney uses our products, and it seemed like the next logical step was to do a collaboration between us,” said Maggie Guterl, Athletes & Events Manager at Tailwind Nutrition. “It has been a ton of fun – exploring new flavors, a lot of tweaking to dial it in, mad scientist experiments (she was a science teacher after all)! The result is Courtney Dauwaltermelon with Lime, which she’ll be using this summer and on the course at Western States and Hardrock 100. We are excited to make this flavor available to everyone!”

“I have been training and racing with Tailwind for six years. Six years! The Limited Edition flavors always got my brain spinning on what flavor I would add to the lineup and I was so pumped when Tailwind asked me to help develop one,” said Dauwalter. “After tons of testing, we landed on watermelon with lime because I could picture how refreshing it would taste on a big adventure or during a hot summer race. Dauwaltermelon with Lime was born and I’m so excited for people to fuel their days out exploring and pushing their limits with this new fresh flavor!”

With the new Limited Edition Dauwaltermelon flavor joining the Tailwind lineup, it becomes the newest flavor and the brand’s ninth Endurance Fuel offering to tickle your palate. The watermelon with lime sports nutrition drink mix offers complete nutrition with the perfect combination of calories, electrolytes and hydration for athletes with no need for gels, chews, bars, or salt pills. Tailwind’s Endurance Fuel products mix crystal clear with water and are designed to be used during training and racing, without upsetting the stomach. Dauwaltermelon with Lime is available in 4-stick single serving packs (MSRP: $9.99 USD) and is available while supplies last.

For early access to Dauwaltermelon with Lime, join Tailwind Nutrition’s free loyalty program or visit participating retail stores now. This new flavor will become available to non-loyalty customers via the  TailwindNutrition.com website starting June 16, the same day it debuts at Broken Arrow Skyrace, at which Tailwind will be the official sponsor of the Ultrasignup livestream. During the Broken Arrow weekend, Dauwaltermelon with Lime will be available at Alpenglow Sports, as well as at the Tailwind Nutrition booth, where Courtney will also be hosting a Meet and Greet on Saturday at 1 p.m. Check out the full schedule of events here.

Dauwaltermelon and Tailwind-themed swag will also be available on Tailwind’s website, including hats (MSRP: $29.99 USD), water bottles (MSRP: $7.99 USD), and shirts (MSRP: $29.99 USD).

The new Dauwaltermelon with Lime flavor will help fuel Courtney’s Western States and Hard Rock 100 double this summer. For more information on Tailwind Nutrition, please visit: https://www.tailwindnutrition.com/ and follow the brand on Instagram (@tailwindnutrition) and Facebook.

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About Tailwind Nutrition

Celebrating its 11th Anniversary in 2023, Tailwind Nutrition manufactures all-natural sports nutrition products that are free of GMOs, dairy, soy, and gluten, are easy to digest, and support an athlete’s fueling and recovery needs during exercise. Owned, operated and manufactured in Durango, Colorado, Tailwind Nutrition’s specially formulated drink mixes help athletes perform and compete at their highest level without the worry of food allergies or sensitivities. All you need. Really.™ For more information visit tailwindnutrition.com

 

[Denver, 7th June 2023] – Reima USA, a leading expert of kids-only performance wear for all climates, is thrilled to announce a major milestone in its continued growth strategy. The company has recently partnered with two new representative groups, S2W Group and Alpin Sales, paving the way for further success.

Reima believes in an active childhood and bases its product development on the Scandinavian way of parenting: letting kids be kids and allowing them to explore the world around them. The company produces high-quality, tip-to-toe gear, perfected down to the smallest detail, for kids from 0 to 12 years of age. The brand’s mission is to help kids grow up healthy and ready to take on the world to come. By aligning with influential representative groups in the core outdoor markets, the company is going after an even greater impact, reaching more families and creating lasting memories for children across the country. S2W group will be taking over the Pacific North West Region (WA, OR, ID, MT & AK) and Alpin Sales will handle the Rockies (CO, WY, NM, UT).

“Alpin Sales is incredibly excited and honored to partner with Reima to bring this impressive brand to the Rockies. Reima is a unique brand with a long history of making environmentally conscious products that grow with the family. We are excited to bring this adorable brand to our dealers.” Meg Fogg, Alpin Sales.

“We are very excited to add the S2W Group and Alpin Sales to our North American sales force. Their experience, professionalism, and focus on building strong and meaningful relationships matches our brand’s own values. We are confident in their ability to represent Reima in two key outdoor markets and help elevate the quality of service for our best specialty retailers.” -Marc Cutilletta Head of Reima North America.

Reima briefly
Reima is a globally leading kids’ activewear brand. Founded in Finland in 1944, Reima employs almost 500 people. The company’s turnover was €147 million in 2021. Reima’s products and Finnish Baby Box solutions are available in over 50 countries. Reima’s mission is to gear up the next generation of happy, active kids, preparing them for the world to come. Our design principles are innovation, functionality, safety, and fresh Finnish design. The clothing is approved by the world’s toughest testers: children. Read more at www.us.reima.com

St-Jean-de-Moirans, France, (June 6, 2023) — The Rossignol Group, a world leader in mountain sports equipment, announces the arrival of outdoor and active lifestyle veteran Liz Wilson as General Manager of the Group’s global Softgoods division. Wilson’s wide-ranging professional experience working with leading sports and outdoor-lifestyle brands reinforces the Group’s commitment to its business diversification and global development strategy within Apparel, Footwear, Bags and Accessories segments across all seasons. Wilson joins the Group to continue accelerating the growth of the Softgoods business unit (BU), aiming to double clothing and footwear sales by 2026.

Beginning with Nike, Wilson progressed for 12 years before leading merchandising for the US women’s sportswear BU. Wilson then moved to The North Face where she spent five years as Director of Global Outdoor and Performance Apparel and launched their popular Thermoball and trail running ranges.  Most recently, Wilson acted as Senior VP of Global Product Creation for Outdoor Research where she helped to double the brand’s business over 4 years.

A member of the International Women’s Forum, Wilson boasts over 20 years of management experience working with iconic brands in the outdoor and active lifestyle industry where she’s been involved in the merchandising, design, development, and marketing of performance apparel and accessories. With the Rossignol Group’s footwear and softgoods offering showing strong growth year-over-year, the addition of Wilson’s strong leadership experience and knowledge of global markets is well-timed to accelerate this trend. Linked closely with the Group’s development strategy, Wilson will help the brand continue its path to opening multi-activity sports to its consumer base across all seasons.

As General Manager of the Softgoods BU, Wilson will be based out of the Group’s Milan, Italy offices where she will oversee the management of the Group’s global softgoods teams based in Milan, Saint-Jean-de-Moirans, France, and Shenzen, China. Wilson will report directly to Vincent Wauters, CEO, Rossignol Group.

Liz Wilson, General Manager Softgoods at the Rossignol Group, says “I am thrilled and honored to join Rossignol, an iconic global brand that presents amazing opportunities to build its trusted product excellence into an all-season powerhouse for both active and technical apparel and footwear.”

Vincent Wauters, CEO of the Rossignol Group: “We are delighted to welcome Liz Wilson to the position of General Manager Softgoods at the Rossignol Group. Her expertise, her outstanding experience with leading global technical Outdoor and active lifestyle brands, her deep knowledge of North American and global markets and her vision are perfectly aligned with our growth and development strategy. Her arrival enables us to reinforce our commitment to product performance, eco conception and style. Under her leadership, we are excited to enter an ambitious new chapter of our softgoods global deployment and release the amazing full potential of the Rossignol brand across all seasons.”

About the Rossignol Group 

The Rossignol Group, led by Vincent Wauters, designs, manufactures and markets a wide range of items and equipment for winter and summer mountain sports. The Group and its brands offer their customers a unique experience and support them in every moment of sport and enjoyment, whether they are high-level sportspeople or amateurs, in the mountains or in the city, all year round. The headquarters is located near Grenoble, in the heart of the French Alps. The Group has five industrial sites in Western Europe, three of them in France (Sallanches – skis, Nevers – ski bindings, Saint-Étienne-de-Saint-Geoirs – logistics hub), one in Artés in Spain (skis) and one in Montebelluna, Italy (ski boots), as well as an American headquarters in Park City, Utah. The Rossignol Group has a portfolio of strong and complementary brands with Rossignol – an iconic winter sports, mountain sports and lifestyle brand through its equipment offerings for alpine and nordic skiing and for snowboarding, and bikes along with its Clothing and Footwear offerings; Dynastar – the ski specialist; Lange – specializing in high-end ski boots; Look – a historical manufacturer of bindings; Risport – the reference in ice skating; and Kerma – specializing in ski poles. The Group’s various brands have built their own identity while drawing inspiration from the world of the mountains. Rossignol has been majority-owned by the Scandinavian investment fund Altor since 2013.