Nite Ize Dives Deep with Submersible, Touchscreen-Friendly Hip Pack

BOULDER, Colo. – June 20, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the RunOff® Waterproof Hip Pack. Available at retail in late summer, the submersible pack allows watergoers to keep their phone attached at the hip, with a touchscreen-friendly window and space to store keys, cards and other essentials.

“The new RunOff Hip Pack will be our most popular waterproof phone holder yet,” said Rick Case, Nite Ize founder and CEO. “With its touchscreen convenience and hip or cross-body wearability, it is the ultimate hands-free solution for waterproof and dustproof protection.”

RunOff Waterproof Hip Pack : This submersible hip pack features the groundbreaking TRU® Zip waterproof zipper, withstanding immersion in up to 1 meter of water. Tested to IP67, the pack is both waterproof and dustproof, making it ideal for the beach, boat, watersports, theme parks and more. Its touchscreen-friendly phone pocket holds most phones with or without a case, enabling text and app usage while in the pack. An additional compartment provides space for cards, cash, keys and other items. Its adjustable, detachable strap can be worn around the hip or cross-body and features a quick-release buckle for easy attachment and detachment. Available in two colors, Blue and Charcoal. MSRP $59.99.

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Outdoor Participation Grows for Eighth Consecutive Year

2023 Outdoor Participation Trends Report reveals record growth in outdoor base and increasing diversity, especially among new and young participants

 

BOULDER, COLO [June 19, 2023] — Today, Outdoor Industry Association (OIA) and Outdoor Foundation (OF), longtime authorities on outdoor participation data, jointly released findings from the 2023 Outdoor Participation Trends Report. The report reveals that the outdoor recreation participation base grew 2.3% in 2022 to a record 168.1M participants, or 55% of the U.S. population over the age of 6. The report also found that the new participant base is becoming increasingly more diverse in terms of ethnicity, race, age, and sexual and gender identity.

“For any business that wants to succeed in today’s competitive marketplace, understanding the evolving consumer base and how they choose to spend their time outdoors is essential knowledge,” said Kent Ebersole, President of OIA. “Industry growth is dependent on attracting and retaining the “core” and increasingly diverse “casual” participant through innovation, valued sustainability practices and pursuing policies for increasing equitable access to the outdoors for everyone.”

Key findings in the report include:

  • The participation rate for Hispanic people increased from 34% in 2015 to 56% in 2022, the highest participant growth rate for any single group.
  • The participation rate for Black people increased more than 5% in 2022 to 40.7%, the only group with increased average outings and the highest number of outings on average compared to any other ethnic or racial group.
  • LGBTQIA+ participants make up 11% of the participant base and are the most active of any adult cohort.
  • A significantly higher percentage of seniors are participating in outdoor recreation. At 35% of the base, seniors now represent 1 in every 5 outdoor participants.
  • Gateway activities, where new participants begin their outdoor recreation journey, continue to drive new entrant outings and frequency of participation.
    80% of outdoor activity categories experienced growth, including camping, fishing, sport climbing, skateboarding, and hiking.
  • Record growth in the participant base does not translate to participation rates, which are down for the first time since the pandemic, especially amongst “core” and “youth” segments.

“The findings of this year’s report underpin the critical need for initiatives like Thrive Outside that seek to address outdoor equity barriers,” said Stephanie Maez, Outdoor Foundation Executive Director. “While the growth in ethnic and racial diversity in the participant base is encouraging, we must strive to do better. Outdoor participation should reflect the diversity of the U.S. population overall and currently, it does not.”

For over 15 years, the report has served as the most trusted and comprehensive source of insights and narratives around who’s doing what, when, and how outdoors. The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, funds the research and publishes the findings in partnership with OIA every year.

The 2023 report reflects data gathered during the 2022 calendar year and garnered a total of 18,000 online interviews consisting of people ages six and older. While the executive summary of the report is available to the public, the full report is available exclusively to OIA members and OF partners.

About Outdoor Foundation
The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities, and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.

About the Outdoor Industry Association
Based in Boulder, Colo., with offices in Washington, D.C., Outdoor Industry Association (OIA) is a catalyst for meaningful change. A member-based collective, OIA is a passionate group of business leaders, climate experts, policy makers and outdoor enthusiasts committed to sustainable economic growth and climate positivity while protecting – and growing access to – the benefits of the outdoors for everyone. For more than 30 years, OIA has catalyzed a thriving outdoor industry by supporting the success of every member company across four critically aligned areas: market research, sustainability, government affairs, and inclusive participation. OIA delivers success for its members through education, events, and business services in the form of solutions and strategies, consultation, collaboration and opportunities for collective action. For more information, visit outdoorindustry.org.

Battling Snow and Cold Temperatures, Eleanor Pell, Scott Spillman, and Lonnie Clark Took First Place at the Leadville Trail Marathon presented by La Sportiva

Leadville, Colo., June 19, 2023 – The Leadville Trail Marathon and Heavy Half presented by La Sportiva, owned and produced by Life Time (NYSE: LTH), welcomed a field of approximately 1500 runners representing all 50 states and six countries, to Leadville’s high country on Saturday. The marathon and half marathon events typically take runners up to 13,185 feet at Mosquito Pass, the highest continuous pass in the country. Despite the event team’s best efforts to clear Mosquito Pass, due to Leadville’s colder spring that brought snow and freezing temperatures, both courses were altered to turn around slightly below the summit. Additional mileage was added elsewhere to maintain course distances of 26.2 and 15.7 miles respectively.

The courses are out-and-back routes across extreme terrain on dirt roads and singletrack, winding through the historic mining district on the east side of Leadville. Saturday’s events welcomed runners aging from 14 to 84 years of age.

“We kicked off the season in true Leadville fashion, with all four seasons represented in a single day!”, said Tamira Jenlink, Leadville Race Series Race Director, “And equally true to our Leadville Family of athletes, they met the challenge full-on. The energy was high and only increased as the weather and subsequently the course presented a myriad of shifts and challenges. It was a truly epic day and kickoff to the season!”

 

Women’s Marathon Results

 

Name City Age Time
Eleanor Pell Boulder, Colo. 31 4:02:14
Emma Sjolund Leadville, Colo. 23 4:19:09
Christina Bauer Flagstaff, Ariz. 43 4:24:06

 

Men’s Marathon Results

 

Name City Age Time
Scott Spillman Denver, Colo. 36 3:36:52
Rob Krar Flagstaff, Ariz. 46 3:42:23
Frank Pipp Longmont, Colo. 46 3:45:02

 

 

Non-Binary Marathon Results

 

Name City Age Time
Lonnie Clark Colorado Springs, Colo. 50 5:36:51
Mads Holm Hansen Vanloese, Hovedstaden, Denmark 41 7:18:24

 

Women’s Heavy Half Results

 

Name City Age Time
Ali Kallner Denver, Colo. 26 2:13:53
Kylah Ricks Colorado Springs, Colo. 20 2:19:54
Hannah Campbell Lakewood, Colo. 26 2:24:16

 

Men’s Heavy Half Results

 

Name City Age Time
Jeff Cuno Albuquerque, NM 28 2:02:20
Devin Vennard Leadville, Colo. 30 2:03:30
Ethan Goldman Denver, Colo. 23 2:20:10

 

Non-Binary Heavy Half Results

 

Name City Age Time
Jessi Friedman Leadville, Colo. 25 3:57:44

 

The next run events on the Leadville Race Series calendar are the Life Time Silver Rush 50 presented by La Sportiva, which will take place on July 8, followed by the Life Time Leadville

10K Run presented by La Sportiva on August 13. The legendary Life Time Leadville Trail 100 Run presented by La Sportiva, coined the “Race Across The Sky,” will take place the weekend of August 19. The final run event on the Leadville Race Series calendar is the Life Time Austin Rattler presented by La Sportiva, which will take place on Nov. 4 in Texas.

Last year, there were 92 Leadville athletes who participated in Leadville events, raising money for the Life Time Foundation, Life Time’s charitable arm. These athletes raised a total of $231,204 which will be donated to support local Leadville projects, such as the Youth Nutrition Program.

This weekend’s marathon also kicked off the Lead Challenge, a progressive series of trail run and mountain bike events ranging from 26.2 to 100 miles for a total of 282.4 miles. Racers must complete each of the Leadville-based events within the allotted cut off time in order to move on and be eligible for the next. Entrants must compete in the following events as part of the challenge: Leadville Trail Marathon, Silver Rush 50 MTB OR Run, Leadville Trail 100 MTB, Leadville 10K and Leadville Trail 100 Run. If a racer does not meet the required finish time, he or she will not be allowed to continue in the Lead Challenge competition.

To view all of the Life Time athletic events, including their off-road cycling events, please visit: https://my.lifetime.life/athletic-events.html.

The Leadville Trail Marathon and Heavy Half presented by La Sportiva is among more than 30 premier athletic events owned and produced by Life Time, including the Miami Marathon, UNBOUND Gravel, Crusher in the Tushar, Leadville Trail 100 Run & MTB, and Big Sugar Gravel. The Leadville Race Series started with only 45 runners as the Leadville Trail 100 Run

in 1983. The Leadville Race Series now consists of ten races across run and bike events. Endurance athletes worldwide now make the pilgrimage to Leadville, Colo., with the single goal of competing in “The Race Across the Sky.” Visit www.leadvilleraceseries.com for more information.

About Life Time®, Inc.

Life Time (NYSE: LTH) empowers people to live healthy, happy lives through its portfolio of nearly 160 athletic country clubs across the United States and Canada. The company’s healthy way of life communities and ecosystem address all aspects of healthy living, healthy aging, and healthy entertainment for people 90 days to 90+ years old. Supported by a team of more than 30,000 dedicated professionals, Life Time is committed to providing the best programs and experiences through its clubs, iconic athletic events, and comprehensive digital platform.

 

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Jelenew Debuts Luxury Women’s Cycling and Fitness Apparel Blending Proprietary Tech and Style at Outdoor Retailer Summer 2023

SALT LAKE CITY (June 19, 2023) – Jelenew, the premium high-performance female sports brand, is launching cycling and fitness apparel for women at this year’s Outdoor Retailer Summer blending proprietary technology and French couture style. On display at booth 29036-RC, the line includes short and long-sleeved jerseys, base layers, bib tights and bib shorts featuring CurveTec™, a patented design providing maximum mobility and support for the female physique. CurveTec enhances the cycling experience by supporting the core, lower back, shoulders, hips, and thighs. Priced from $99 to $359, this collection is available on www.jelenew.com.

The brand’s designers are Di Liu, formerly with the Chanel Couture team and Chief Product Co-Creation Officer, Marion Clignet, six-time world champion and two-time Olympic medalist. They work alongside a team of skilled female designers, female athletes, sports enthusiasts, and leading experts in sports performance and science.

“Unlike existing cycling apparel for women, Jelenew combines functionality, elegance, and style, redefining the fusion of fashion and function in the world of sports apparel,” said Slindy Li. “By partnering with accomplished female athletes in the cycling and fitness worlds, we incorporate invaluable real-world insights and consistently enhance our product range.”

Specifically, CurveTec is inspired by French haute couture design using draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling.

Hero products include:

  • Hourglass Short Sleeve Jersey($219) Designed with Lycra® fabric, stretchy, and comfortable; VISLON® YKK® zippers; and an OEKO-TEX® certified waistband guaranteeing that the product is free from harmful substances. Available in light khaki, zephyr, forest, and orange.

 

  • L’Avenir Long Sleeve Training Jersey($359) Its multi-density fabric regulates body temperature and provides core muscle protection. This aerodynamic design and fast-drying material is ideal for colder and windy conditions. Available in navy, burgundy, and light gray.

 

  • Evolve Y Back Bib Shorts 8” ($259) Manufactured with Elastic Interface® Crossover 3D creating a thermal molded chamois for comfort and customized hyperelastic silicone leg grippers accommodating a wide range of body silhouettes. Available in black, black + white, and navy.

 

  • Mercuria Short Sleeve Jersey($289) Ideal for hotter climates this lightweight jersey is designed with aero stripes to help disperse air and increase speed while cycling. Available in pink, black, and citrine.

Jelenew is working closely with women of all ages, as they tackle life’s daily challenges by aligning with key non-profit organizations in the U.S., such as Women of the World in Salt Lake City and Dream Big! in Boston. As a part of this program, Jelenew is partnering with U.S. indoor cycling studios and cycling clubs, and organizing events with Lisa Leslie, Jelenew’s chief brand strategy officer and former WNBA star, who is playing a pivotal role in championing this message for women and communities.

Jelenew has been recognized as the official women’s apparel partner for the Pan Mass Challenge (PMC) Winter Cycle at Fenway Park in Boston, which is a part of the nation’s single most successful athletic fundraiser for the Dana-Farber Cancer Institute. Jelenew recently participated in the Sea Otter Classic, with Ms. Leslie, the world’s premier consumer cycling festival in Monterey, Calif. Looking ahead, Jelenew has planned experiential events around the U.S. in Boston, Chicago, New York, and Los Angeles.

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About Jelenew:

Jelenew was founded in 2021 with the aim of creating inclusive, high-quality women’s cycling apparel suitable for both outdoor and indoor activities. Its garments are designed to adapt seamlessly to various active settings while also being versatile enough for everyday wear, whether it’s for running, Pilates, walking, or other activities. Jelenew’s key point of difference is its proprietary technology CurveTecTM inspired by French haute couture design using draped tailoring and form fitting design supporting key muscle groups, especially during the active motion of pedaling. Specifically, this technology provides maximum mobility for a female physique CurveTec enhances the cycling experience by supporting the core, lower back, shoulders, hips, and thighs. Jelenew is committed to empowering women by partnering with key non-profit organizations around the U.S. that support women and help them become the best version of themselves.

 

Nite Ize Takes the Spotlight with Lightweight Dual-Power Headlamps

BOULDER, Colo. – June 19, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the Radiant® RH1™ PowerSwitch™ and Radiant RH2™ PowerSwitch Rechargeable Headlamps. Available at retail in late summer, the new headlamps are a shining innovation, fusing multi-mode functionality with lightweight portability and PowerSwitch rechargeable and alkaline battery versatility.

“We are so excited to welcome this new wave of Radiant illumination,” said Rick Case, Nite Ize founder and CEO. “With PowerSwitch dual-power options and first-in-class LED technology in lightweight designs, these headlamps are truly the pinnacle of Nite Ize innovation.”

Radiant RH1 PowerSwitch Rechargeable Headlamp: This rechargeable headlamp features 600 lumens and six modes. With independent dual-button control, users can select from flood and spot modes, including red mode to preserve night vision. Fueled by PowerSwitch technology, RH1 runs on its included rechargeable, removable battery pack or with 3-AAA alkaline batteries (not included). With a drop-tested, weather-resistant body that tilts up to 90º, this headlamp is primed for every lighting preference and need, from the campground to emergencies to home projects. Runs up to 18.5 hours on low and recharges in three and a half hours via micro USB cable (not included). MSRP $39.99

For more information, watch this short product video.

Radiant RH2 PowerSwitch Rechargeable Headlamp: This ultra-bright, ultra-light rechargeable headlamp casts a maximum 700 lumens, weighing only 75 grams. Independent buttons activate seven total flood and spot modes, including red and red flash for emergencies. RH2 is powered by PowerSwitch technology, running on its included rechargeable, removable battery pack or 3-AAA alkaline batteries (not included). Waterproof-submersible up to 1 meter for 30 minutes (IPX7) and drop-tested to 2 meters, this rugged, adjustable headlamp is built for expeditions and emergencies alike. Running up to 18 hours on low and recharging in three and a half hours via micro USB cable (not included), RH2 is available in two colors – Black/Grey and Blue/Grey. MSRP $49.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Nite Ize Engineers INOVA Rechargeable Flashlight with 1000-Meter Range

BOULDER, Colo. – June 19, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the INOVA® T4R® Long Throw Rechargeable Tactical Flashlight. Available at retail in late summer, the cradle-mounted flashlight features an impressive 1,000-meter beam to shine through critical missions and extreme conditions.

“The new INOVA T4R Long Throw Flashlight is a true triumph of engineering,” said Rick Case, Nite Ize founder and CEO. “With an effective range up to one kilometer, it’s primed to be a critical tool for rescue teams and beyond.”


INOVA T4R Long Throw Rechargeable Tactical Flashlight: This weather-resistant (IPX4) and drop-tested flashlight is primed to perform when users need it most, providing a far-reaching 1,000-meter beam distance with 1220 lumens. No detail was overlooked in its construction with a precision-engineered aerospace-grade aluminum body, military-spec Type III hard coated anodized finish, protected optical system and aggressive knurling pattern for positive grip. Its mid-body switch activates six modes, running up to 112 hours on low and recharging in four hours in its included mountable charging cradle. The kit comes complete with USB AC and DC power supplies, international plug adapters and its included rechargeable battery that can also be removed and charged directly via USB-C cable (not included). MSRP $224.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Nite Ize Develops Rechargeable Visibility Light for On-The-Go Glow

BOULDER, Colo. – June 19, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today launched the GoLit™ Rechargeable Visibility Light with Disc-O Tech™. Available at retail in late summer, the portable light features choose-your-color and color-changing modes, strapping to bikes, bags and more for on-the-go visibility.

“GoLit was inspired by one of our core missions here at Nite Ize: keeping people seen and safe,” said Rick Case, Nite Ize founder and CEO. “I look forward to seeing the way customers utilize it on-the-go, from bikes to dog harnesses to strollers.”

GoLit Rechargeable Visibility Light – Disc-O Tech: This rechargeable light features a weather-resistant, impact-resistant polycarbonate housing and an adjustable rubber strap. Strapping around items up to 2.25” diameter, GoLit can be secured to bicycle bars, backpack webbing straps, purse straps and more. Its Disc-O Tech LED module includes four selectable colors in glow or flash – red, green, blue or white – plus color-changing Disc-O mode for a smooth color blend. GoLit is activated by a side button and contains a built-in memory feature to save your last color setting, running up to five hours and recharging in two hours via micro USB cable (not included). MSRP $19.99

For more information, watch this short product video.

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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Nite Ize Expands Innovative Key Accessories Lineup

BOULDER, Colo. – June 19, 2023 – Nite Ize®, a leading manufacturer of innovative solution-based products, today expanded their leading key accessories category with the IdentiKey™ SlideLock® Dual Carabiner and Z-Rack™ Keychain Bottle Opener. Available at retail in late summer, the new accessories offer key carrying convenience with added utility.

“We’re so proud of our ever-growing key accessory category, and continue to find new ways to simplify carrying your keys,” said Rick Case, Nite Ize founder and CEO. “The new IdentiKey SlideLock and Z-Rack are unique additions that will carry on that mission.”

IdentiKey SlideLock Dual Carabiner: This aluminum carabiner allows users to label, clip and lock keys for easy carrying and identifying. At the center of the carabiner is a waterproof, long-lasting write-on label to identify keys with permanent ink. Featuring dual gates, users can easily clip keys to one end and clip the other to a belt loop, bag or existing key ring, locking the gates with the slide-to-lock mechanisms. Two-pack includes one blue and one black carabiner. MSRP $9.99

Z-Rack Keychain Bottle Opener: This sleek stainless steel keychain features a bottle opener, carabiner clip and three MicroLink mini carabiners. The MicroLink Carabiners feature a patented gate design and narrow opening to prevent key detachment, hanging securely from an interior hole in the keychain. MSRP $12.99

Additionally, a 6-pack of IdentiKey Covers is also available in a new color assortment. MSRP $6.49

About Nite Ize

Founded in 1989 and headquartered in Boulder, Colorado, Nite Ize designs, manufactures and globally distributes innovative, inventor-driven products that creatively solve everyday challenges. Nite Ize offers more than 500 products across various channels including: Waterproof Protection, Mobile, Hardware, Illumination, Bike + Fitness and Pet. Led by original founder Rick Case, Nite Ize team members are passionate about their products, customers, partners and the environment. For more information, visit NiteIze.com.

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