Archives: Press Releases

Boulder, Colo. (June 29, 2023) – Krimson Klover, an outdoor and lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection and giving back, revealed its 2024 spring and summer collection.  With new hike, bike, pickleball, swimwear and leisure styles, Krimson Klover is outfitting women with fashion and performance forward styles for any adventure.

“Introducing our 2024 Summer and Spring Collection, we are thrilled to unveil vibrant colors and fashionable patterns that embody the essence of the season”, says Rhonda Swenson, Founder  of Krimson Klover. “This collection builds upon our brand momentum, expanding our line into more court activities, as Krimson Klover’s reputation for sustainable, stylish and functional apparel is a natural fit. With each garment, we strive to empower women to express their individuality and embrace their unique journeys.”

Krimson Klover continues to embrace slow fashion. It remains dedicated to intentional and long-lasting relationships along the supply chain, from farmers to consumers; and with purposeful and ethical sourcing it seamlessly blends fashion and function, creating multi-sport apparel that is trustworthy, fresh and distinguished which performs season after season.

Updated collections for 2024 summer and spring season –

Hike & Bike – Offering cross-functional styles that are lightweight, quick-drying tops and full-range of motion shorts in various lengths, perfect for traversing the trails on foot or bike with comfort, style and durability you can count on. Building on success, Krimson Klover has an expanded offering of Sunshirts with UPF 50+ protection, fun graphics and more colors. New for the 2024 collection is the Lexi Skort, featuring a built in short and a back phone pocket for carefree adventuring. Best selling Sienna Short  will also be offered in two lengths (7” and 11”).

Leisure- These pieces are built for outdoor adventure, couch-worthy comfort, and everything in between. Apres in the comfort of Krimson Klover styles all year round. New for 2024 are the Cassidy Skirt, 29” in length featuring a hi-lo hem, and the Holly Half Zip with a cropped fit and a slight hi-lo hem.

Adventure Ready- Krimson Klover’s adventure-ready styles feature soft, stretchy and lightweight recycled fabric made to keep you comfortable and stylish no matter where you’re headed. Pack and go, these styles are jet-setter approved. New for the 2024 season is the versatile Macy Skort, featuring  a flirty but functional skort that goes from resort to course to court. Best selling Piper Dress returns in 4 colorways.

Swimwear – Krimson Klover’s swimwear features all the comfort and style you want for a day out by the water. The performance materials have UPF 50+ sun protection and 4-way stretch for exceptional fitting styles that are comfortable for any outdoor activity in or out of the water.  New for 2024 is the unlined Sandy Board Short, featuring a 6” inseam and a zipper security pocket. Other key pieces in the collection include the  top seller Chelsea One Piece and Mae Swimshirt.

Let’s Play – The Let’s Play collection is perfect for Golf, Tennis, and Pickleball – offering feminine and functional fits and features, performance ready fabrics, and eye-catching prints. Top pieces  include the Peyton Sleeveless Polo, Kara Skort and the Clara Dress.

Krimson Klover’s 2024 Spring and Summer Collection will be available online and in retailers starting in March 2024. For more information about Krimson Klover and for its current Spring and Summer Collection, please visit krimsonklover.com, sign up for the newsletter or follow along on social media on Facebook, Instagram,  Tik Tok,  and Pinterest.

About Krimson Klover

Krimson Klover was founded in 2009 and brings performance, comfort and style to your everyday adventures. Krimson Klover creates playful, mountain-inspired apparel using low impact fabrics and responsible sourcing with a commitment to elevating women. Krimson Klover is an outdoor & lifestyle brand powered by women passionate about living a life fueled by outdoor adventure, meaningful connection, and giving back. Krimson Klover doesn’t just design high-performance base layers, durable hiking shorts, stay-put swimsuits, or fun and flirty dresses. Krimson Klover designs clothing that empowers you to pursue your passions. https://krimsonklover.com/

SEATTLE (June 29, 2023) — Outdoor Research, the Seattle-based manufacturer of leading outdoor apparel and gear, this month unveiled its new collection for Spring 2024, showcasing a line created with sustainability, technology and inclusivity as its driving forces. Among its many initiatives, OR takes square aim at transitioning its products away from intentionally added per- and poly-fluoroalkyl substances (PFAS), a goal that will be virtually complete by the Spring 2024 product line and one that leads the way in the outdoor industry’s move away from fluorinated materials.

The brand’s focus for 2024 was driven by three pillars:

• Sustainability — Along with using more recycled and sustainably sourced materials in its products and leading the way in phasing out the use of PFAS, Outdoor Research publicly outlined its climate-action goals earlier this year based on Science Based Target Initiative guidance.
• Technology — From pioneering new techniques like Duraprint, a 3D printed resin structure that adds durability without adding weight or impeding flexibility in apparel, to sourcing new kinds of fabrics that advance categories, as with the new Shadow Hoodie, the Spring 2024 continues to show how OR leads through innovation.
• Inclusivity — Over recent years, Outdoor Research has built the outdoor industry’s most comprehensive technical apparel program in inclusive sizes. It continues to offer more styles in sizing ranging from XS to 4X Plus for Spring 2024.

For Spring 2024, Outdoor Research transitions one its best-sellers, the Foray II and Aspire II rain jacket and pant styles, to a C0 DWR treatment that’s free of fluorinated materials and face fabric made from recycled materials and bluesign®-approved GORE-TEX® Paclite® technology. In addition, OR introduces the new Stratoburst Jacket and Pants, which are completely free from intentionally added PFAS, and combine everything a user could want in weatherproof apparel — a soft face fabric with mechanical stretch, an extraordinarily lightweight and packable design, and a complete feature set, all at a competitive price point.

In softshells, Outdoor Research unveils another game-changer, the Shadow Wind Hoodie, a 5-ounce protective layer that makes ultralight wind shells more comfortable for active use. Rather than using a traditional wind shell fabric, the Shadow uses an extremely light, bluesign®-approved stretch-woven material designed to move with a body in motion while delivering  supreme comfort for all active uses. OR also adds DuraPrint®, a 3D-printed resin overlay, to the elbows and shoulders of the venerable Ferrosi Hoodie softshell for added abrasion resistance in high-wear areas, increasing durability while slightly trimming weight.

Technical sportswear styles get upgrades as well. The Astroman collection, which has come to define the category of lightweight, airy, stretchy, and durable sun protection layers, gets new and updated styles with added ventilation thanks to tiny laser perforations under the arms and on the back panels, and improved materials with recycled content and upgraded durability. The new Vantage Crop Top and updated Leggings, a versatile women’s knit collection, pair power mesh bands for support with styling that performs across a wide range of outdoor activities. And the Essential Fleece Crew and Pullover Hoodie pair a super-soft fabric that’s brushed on the interior with exacting details to create comfortable tops that epitomize daily wear.

Outdoor Research also adds a wide range of other apparel in sizes from XS to 4X Plus in addition to a broadened  accessory collection to its lineup for Spring 2024.

About Outdoor Research

Since 1981, Outdoor Research has created trusted apparel, accessories, and equipment for you to thrive outside. Our award-winning outdoor gear is meticulously researched and tested for outdoor enthusiasts and military users around the globe. Grounded in our values of curiosity, passion, innovation, collaboration and community, we strive to create space for all in the outdoors. We celebrate wins outside at every level together with our ambassadors, non-profit partners and employees. Join us at outdoorresearch.com.

 

 

 

 

 

LOS ANGELES (June 28, 2023) – 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services.

“We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is still independent, minority-owned and founder-led,” said Backbone Vice President of Public Relations, Ian Anderson. “We are excited to work with the brand through its next chapter of growth and innovation as it re-imagines snow and technical apparel, and help it become a true four-season performance apparel company.”

Founded in 1992, 686 merged Los Angeles street culture with mountain sport functionality. Recently, 686 introduced all-weather, technical lifestyle apparel to its line. From the mountains to the city streets, 686’s products are trusted by athletes, outdoor enthusiasts and fashion-forward individuals seeking cutting-edge apparel that stands up to the most extreme conditions.

“Backbone is a pillar in our industry and I’m stoked we get to work with each other. Their expertise in the active, outdoor lifestyle market along with authentic storytelling and passionate people who give a damn, make them an ideal partner for us. Together, we’ll elevate 686 to the next level,” said Founder and CEO, Michael Akira West.

For more information regarding 686, please direct inquiries to Max Krapff at max.krapff@backbone.media

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About 686

Born in the city and raised in the mountains, 686 is a direct product of a thirst for innovation combined with an open mind constantly searching for a way to alter the outcome of the future. Everything we do is based around people, passion and purpose with the goal to build the best performance products for our active-minded community. 686 is an independent, minority owned and Climate Neutral Certified technical apparel brand with deep roots in Snowboarding and Skiing for over 30 years. Discover & follow — @686

About Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, media, search marketing (SEO and SEM), analytics, affiliate marketing, social media, and marketplace advertising. Backbone has consistently been recognized as one of Outside Magazine’s “Best Places to Work” and has been shortlisted in the prestigious PRWeek Awards, illustrating you can cultivate a culture with work/life balance and execute award-winning work. Visit us in person in Denver or Carbondale, Colorado, online at www.backbone.media, or on Instagram @backbonemedia

 

June 28, 2023– Asheville, NC – Astral is proud to introduce a limited edition GreenJacket Rescue PFD in collaboration with world-renowned athlete and Astral Archetype Nouria Newman. Dubbed the ‘Wild Things’ GreenJacket LE, the design features abstract illustrations by California-based surfer, painter, muralist, and illustrator Bret Brown. This is Astral’s 14th limited edition life jacket since 2009, representing a unique effort to push the limits of innovation at the intersection of performance, design, and creativity alongside athletes, artists, and non-profits.

The Wild Things GreenJacket LE is inspired by Newman’s desire to pursue flow state experiences in Nature and return home safely to her loved ones. On the front, back, and inside of the PFD, Brown’s artwork tells a playful and curious story of our innate call to the wild, using the colorful monsters and elements of nature he is known for. “I guess we all have our own monsters. Our own crazy dreams, fears, and doubts but [it is] also what motivates us. We tried to make friendly-looking monsters because going to places that scare you isn’t necessarily a bad thing,” shares Newman.

“This LE collab is a symbolic expression of returning. A returning to our human experience… [and] that inside each of us is a scary, wild, unpredictable calling that deserves being listened to,” shares Brown. “I’m all about supporting that call to the wild, the unknown, to the scary depths, and to be a part of a project with Astral and Nouria that spoke to that calling was perfect.”

“This LE is inspired by Maurice Sendak’s children’s book ‘Where the Wild Things Are’. It’s about dreaming, overcoming fear, and going on all sorts of adventures, as well as coming back home to a warm meal and to your loved ones. For me that embodies a lot of what I love most in kayaking,” states Newman.

“Astral is honored to collaborate with Nouria and Bret to design a limited edition rescue PFD that champions having a present mind during wild experiences in Nature,” shares Philip Curry, founder and CEO of Astral.

The Wild Things GreenJacket LE shares the same platform, architecture, and features as the industry-leading GreenJacket Rescue PFD. It is available online at astraldesigns.com and at select retailers.

With all of Astral’s LE programs, a portion of proceeds will be donated to organizations and projects that protect soil and water or provide youth access to Nature. Astral will donate 5% of online sales from the Wild Things GreenJacket LE to Tri-Haut pour l’Everest, a sustainability project working to reduce the amount of plastics and waste that enter the soil and water of the Himalayas, that was selected by Newman as the recipient. “I’m stoked to support this student project because they need it,” says Newman. “They’re not just making noise and raising awareness, they are actually out there making a difference.”

For more information on Astral, please visit www.astraldesigns.com or contact Mindy Smith at mindy@darbycommunications.com.

About Astral

Established in 2002, Astral designs high performance wilderness equipment created in the least toxic, lowest impact ways. Built on decades of experience and experimentation, Astral has assembled athletes, artists, and craftspeople to build the cleanest, most beautiful, and highest performing gear. Astral has significantly reduced toxic PVC foam from the PFD industry, invented breathable life jackets, won awards for their paradigm changing footwear designs, and developed the stickiest rubber ever worn on wet rock. Visit www.astraldesigns.com for more information.

 

{Dover, NH—June 27, 2023}—NEMO, the award-winning, independent designer of outdoor gear and accessories built to improve the adventure experience, has announced its 2024 collection. With sustainability at the forefront of the brand’s updates, consumers will see a brand-new product line of packs & duffels; an expansion of the 100% recyclable Endless Promise™ Collection; major updates to the Tensor™ sleeping pad series; a new backpacking tent; the new ultralight Moonlite™ Elite reclining camp chair, and more.

Continuing its mission to take full responsibility for its impacts and cut emissions intensity in half by 2030, five of NEMO’s new products are in the Endless Promise collection. Endless Promise is NEMO’s first step in a journey to reduce resource consumption and keep gear out of the landfill. Each product is painstakingly designed to be repairable, resellable, and — most crucially — recyclable.

Endless Promise products can be sent to NEMO for resale or recycling; customers will receive a NEMO gift card for the resale value if the product is in good enough condition for a new owner or, if it has reached the end of its adventures, a $20 NEMO gift card as thanks for recycling. NEMO has partnered with leading textile recyclers so each Endless Promise product can live on, endlessly, as a new item.

PACKS & DUFFELS

The bluesign® Double Haul™ convertible duffel is produced in a resource-conserving way with a solution-dyed liner and bluesign® approved, PFAS-free, 100% recycled fabrics.  Double Haul transitions from duffel to backpack to tote with ease, and stores in its integrated pouch which doubles as a packing accessory. Offered in 30L, 55L, 70L, and 100L capacities, this duffel can accommodate any adventure, from a trip to the gym to a month-long journey.

The new Resolve™ and Vantage™ daypacks join NEMO’s 100% recyclable Endless Promise Collection. The technical day and commuter-friendly lines feature NEMO’s CERO™ fabrics. Exclusive to NEMO, CERO is a stronger, more durable fabric suite containing 95% recycled PET and PET for easy, efficient recycling. 100% recycled yarn and solution dyed fabrics save water, chemicals, and energy during the dye process. Both lines also feature CCubed™ cushioning material—a recyclable foam replacement that is highly breathable and quickly wicks away moisture and sweat to dissipate body heat.

Resolve is a technical daypack featuring a large panel load compartment, hidden security pocket, and modular compression/lash straps.  Resolve comes in 15L, 25L, and 35L capacities.

The Vantage daypack holds all the daily necessities required to go from commute to gym or trail. Featuring the same material innovations as Resolve, Vantage includes an expandable front stash pocket, a tech organizing compartment, and a sleeve to hold either a laptop or hydration bladder. Vantage is offered in 20L, 26L, and 30L options, each with its own set of unique details.

SLEEPING BAGS

Top-selling down sleeping bags are now part of the Endless Promise Collection. The best-selling Disco™ and Riff™ Spoon™ Shape sleeping bags, and the brand-new mummy-style Coda™ all provide technical features like next-generation Thermo Gill™ vents; waterproof hood and footbox fabrics; and PFAS-free, RDS-certified hydrophobic down fill. In addition to being made from recycled fabrics, each bag is also completely recyclable.

The new Coda is built for ultralight adventures, shaving weight and excess materials. Its Headwall™ Draft Guard is an internal, overlapping collar that provides 360-degree protection and comfort, while the zippered footbox compartment provides instant temperature adjustment. Coda is a genderless bag offered in 10/20F and 25/35F.

SLEEPING PADS

Tensor™ is lighter, warmer, stronger—and still unbelievably quiet.

The industry-leading Tensor series gets an overhaul with more durable, bluesign® approved recycled materials, and increased warmth and thickness from a new baffle construction. Still quiet, stable, and comfortable, the new Tensor™ Extreme Conditions provides an 8.5 R-value at a minimum weight of 16 oz., making it the air pad with the highest warmth-to-weight ratio on the market. Tensor™ All-Season offers a boosted 5.4 R-value at 14 oz., while Tensor™ Trail is a 2.8 R-value at just 12.5 oz.

TENTS

Mayfly OSMO™ 2P/3P is a notably durable backpacking shelter using NEMO’s 100% recycled bluesign® approved OSMO rainfly for better water repellency, less stretch when wet, and strength. NEMO’s proprietary OSMO tent fabric offers this all without the use of added fire retardant chemicals or PFAS. Mayfly OSMO has a 68D PU polyester floor and 2 doors and vestibules for easy access, plus NEMO’s custom-designed Elements™ aluminum hardware for quicker, easier setup and tensioning without re-staking.

Aurora™ 2P/3P features major updates for 2024. Continuing to utilize a massive interior space that’s truly unmatched in its weight class, Aurora’s fabrics are now free of added fire retardant chemicals and PFAS, and the floor is made from 100% recycled bluesign® approved fabric. Updated colorways, new NEMO Elements aluminum hubs for increased strength, and Divvy Cube™ stuff sack make Aurora a worthy investment for backpacking and car camping.

FURNITURE

The new Moonlite™ Elite reclining camp chair offers the same reclining comfort of the award-winning Moonlite™ chair at a weight that’s right for the backcountry, just 1lb., 1 oz. Its patent-pending suspension system allows for easy reclining or supportive upright seating, and forged aluminum hubs and molded corner mounts provide reliable stability and strength.

NEMO’s 2024 collection can be found here, along with all imagery.

NEMO has also published its first annual Sustainability Report recapping the brand’s efforts in 2022 towards its goal of cutting its emissions intensity in half by 2030. Through key areas—Design & Innovation, Responsible Sourcing, Carbon Accountability, Advocacy for People and the Planet, and Corporate Governance—NEMO is improving its impact as a business and creating products that are not only better for the planet, but superior in performance.

About NEMO

NEMO is a New Hampshire-based outdoor gear company known for creating award-winning products that are built to last, comfortable, and fun to use. Named one of Outside Magazine’s and Business New Hampshire’s Best Places to Work, NEMO has also been recognized as a small business leader for the environment by New Hampshire Businesses for Social Responsibility. NEMO’s reputation for design innovation across its product lines—tents, sleeping bags, sleeping pads, camp accessories, and furniture—is an outgrowth of its design philosophy to never bring anything to market that doesn’t offer a meaningfully better experience. NEMO’s team of designers and engineers are motivated by a passion for outdoor adventure and sustainability.

Adventure Anywhere. Adventure for Anyone. Adventure Forever™.

 

WATERLOO, ON (June 27, 2023) Kapsul Tech, an innovator of Dynamic Neck Stabilization Technology that provides athletes with neck support without compromising performance, has teamed up with Backbone as its public relations agency of record. The leading active lifestyle agency will drive increased brand awareness and help position Kapsul as revolutionizing the science of athlete protection.

Founded on the mission of protecting and enabling people to do what they love for longer, Kapsul has spent six years researching and innovating neck protection and performance. Kapsul’s proprietary technology is the only Dynamic Neck Stabilization on the market and helps support the neck while allowing for a full range of motion.

“Kapsul does more than help athletes prevent debilitating neck and head injuries – it empowers them to do whatever they love as often, as intensely, and for as long as possible,” said Dr. Daryl Sherman, chief executive officer at Kapsul. “We want people to live what they love for longer – and we’re excited to partner with Backbone to further our mission.”

Athletes across all levels and a multitude of sports use Kapsul, ranging from American football and hockey to cheerleading and equestrian. Kapsul’s ATLAS Short Sleeve Shirt is lightweight and flexible, with a protective collar designed to support athletes’ necks and help mitigate the risk of injury. The ATLAS is available for purchase on Kapsul’s website in Men’s, Women’s and Junior sizes.

“Kapsul’s mission to enable people to pursue their passions without compromising on protection and performance aligns well with Backbone’s values,” said Ian Anderson, partner and vice president of public relations at Backbone. “We’re excited to help Kapsul empower more people to do what they love for longer.”

For more information regarding Kapsul Tech, please direct inquiries to Calvin Bond at calvin.bond@backbone.media

About Kapsul

Kapsul™ is a Canadian design and technology company that focuses on the importance of enhancing the stability of the neck to help minimize damage to its joints. Their patented Kapsul collar utilizes a lightweight adaptive absorption foam which helps support and stabilize the neck. It is the only dynamic neck stabilization product on the market designed to help protect athletes from injury, strain or fatigue without impeding range of motion. Partnering with market leading brands in multiple sports, militaries and occupations, Kapsul easily integrates into multiple apparel and protective solutions.

To learn more, you can visit www.kapsultech.com.

 

6/27/2023 | Boulder, CO — Skratch Labs, a leading provider of innovative sports nutrition products, is thrilled to announce the release of the Crispy Rice Cake Sport Fuel Variety Packs, now complete with a recently released flavor: Salted Maple + Mallow. Designed with the athlete in mind, this new addition to the Skratch Labs product line offers a delicious and nutritious way to fuel workouts and maximize performance.

Skratch Labs’ Crispy Rice Cake Sport Fuel is a new take on a classic favorite. Offering a simple, tasty, and sustaining source of fuel on the go, each Crispy Rice Cake flavor is made with a blend of puffed rice and toasted grains, providing athletes and adventurers with 20g of energy-packed complex carbohydrates that feel light, digest easily, and are held together by fluffy, heavenly marshmallow. Like all Skratch Labs nutrition products, the Crispy Rice Cakes are made from scratch with allergen-friendly ingredients free of gluten, dairy, peanuts, and soy, and contain zero GMOs, gelatin, artificial colors or flavors.

“A problem we keep hearing from athletes is that they don’t look forward to eating their performance energy food,” says Dr. Allen Lim, Exercise Physiologist and Founder of Skratch Labs. “So we asked ourselves: what’s the best food for fueling that’s packed with energy, but still easy to digest? That would be simple, high-quality rice. And who wouldn’t look forward to a crispy rice treat during a long training ride or run? Our new Crispy Rice Cake Sport Fuel Variety Packs provide our active customers a variety of flavors to mix up their performance fuel and keep training interesting.”

New to the flavor lineup of Skratch Lab Crispy Rice Cakes is Salted Maple + Mallow. Released in early spring, this sweet and salty twist on a classic dessert features real maple syrup and a dash of salt for the perfect mouthwatering combination. These crunchy, salty-sweet, pure maple rice cakes are bound to be your pantry’s new staple.

Each variety pack includes 3 flavors: Salted Maple + Mallow, Strawberry + Mallow, and Chocolate + Mallow

Each variety pack contains eight individually wrapped rice cakes, which includes three Salted Maple + Mallow Crispies, three Chocolate + Mallow Crispies, and two Strawberry + Mallow Crispies. Crispy Rice Cake Sport Fuel Variety Packs retail for $17.95 and can be purchased online at Skratch Labs and select retailers. For more information on Skratch Labs and the new Crispy Rice Cake Sport Fuel Variety Packs, contact Katie Richter at katie@darbycommuncations.com.

About Skratch Labs:

Based in Boulder, Colorado, Skratch Labs is a leading trailblazer in the field of performance nutrition, dedicated to helping athletes and active individuals excel. Founded in 2012 by Dr. Allen Lim, Skratch Labs emerged from the need to develop a sports drink that supports optimal performance without causing digestive issues. Driven by a commitment to using real food ingredients and reducing sugar, Skratch Labs has created a line of products that are carefully crafted and extensively tested with feedback from elite athletes. Skratch Labs empowers the “doers” – those who strive to reach and surpass their performance goals, no matter their stage in the journey. For more information on Skratch Labs and its products, visit www.skratchlabs.com or visit Facebook, Instagram and Twitter. Want to include an affiliate link in your publication? Please visit https://www.skratchlabs.com/pages/affiliate to sign up!

 

On the 40th anniversary of Superfeet’s iconic insole, Green, the brand is upgrading product names and packaging for improved shopper experience

FERNDALE, Wash. (June 27, 2023) – Global insole industry leader Superfeet is commemorating the 40th anniversary of fan-favorite insole, Superfeet GREEN, with a full revamp of product names and packaging to improve the insole discovery experience. The name changes and packaging updates align with the modern shopping journey, simplifying the Superfeet insole selection process to make it easier for retail sales staff to recommend the right products and to provide a clear path for shoppers to understand how each Superfeet product will meet their unique needs.

“For those who know and love Superfeet, our GREEN Insole is synonymous with firm support and recognizable simply by its color name, but we know this naming convention doesn’t explain what the insole provides and the many benefits wearers can experience,” says Trip Randall, CEO at Superfeet. “We want to support as many feet as possible, and we’re confident that simplifying the insole discovery process with more descriptive names and updated packaging is big step towards achieving that goal.”

The updated and more descriptive naming convention spans across the entire product lineup, providing consistency and easy differentiation between styles, setting Superfeet apart as the insole brand for all types of people, with a full spectrum of choices. Customers can count on the same trusted insole design and performance as each style maintains the signature orthotic shape Superfeet is known for. The all-new names feature the activity directly in the name—all-purpose, run, hike, hockey, winter, casual—and include the primary benefit each insole will deliver—support, cushion, performance. 

Updated Names of Popular Models

• GREEN Insoles to All-Purpose Support High Arch Insoles
• BLUE Insoles to All-Purpose Support Medium Arch Insoles
• BLACK Insoles to All-Purpose Support Low Arch Insoles
• ORANGE Insoles to All-Purpose High Impact Support Insoles
• BERRY Insoles to All-Purpose Women’s High Impact Support Insoles
• CARBON Insoles to Run Support Low Arch Insoles
• RUN Comfort Thin Insoles to Run Support Medium Arch Insoles
• RUN Comfort Insoles to Run Support High Arch Insoles
• ADAPT Run Insoles to Run Cushion Low Arch Insoles
• ADAPT Run Max Insoles to Run Cushion High Arch Insoles
• TRAILBLAZER Comfort Insoles to Hike Support Insoles
• ADAPT Hike Max Insoles to Hike Cushion Insoles
• WINTER Comfort Insoles to Winter Support Insoles
• CARBON Pro Hockey Insoles to Hockey Performance Insoles
• EVERYDAY Comfort Insoles to Casual Support Insoles

To complete the range of Superfeet running-specific insole fits and feels, Superfeet will introduce Run Cushion Medium Arch Insoles this October, providing a well-rounded product offering for all runners and walkers. Shoppers can choose from the structured, semi-firm feel of Run Support insoles in three different arch height choices, or the cushioned, flexible feel of Run Cushion insoles in low arch, medium arch and high arch options.

In addition to the updated, more descriptive product names, the redesigned packaging clearly communicates the fit, feel and experience of each Superfeet style, while showcasing the values of the Superfeet brand. Elements on the new packaging help shoppers dial in their fit by highlighting three key fit profile elements—arch height, underfoot cushioning and insole thickness.
Superfeet set out to make its packaging easy to understand and inclusive, mixing biomechanical science and personality to invite more people into the brand. Extensive in-person and online consumer focus group testing and input from leading retailers in the outdoor and running channels helped ensure the updated packaging appeals to all types of shoppers and makes the insole selection process easy. Like the previous packaging, the new packaging features sustainably minded materials to align with Superfeet’s overarching sustainability goals.

Highlighted Elements of the Packaging Design

• Prominent purpose/activity use case placement
• Indication of support and cushioning levels, with comprehensive cushioning scale
• Fit profile information, highlighting arch height and thickness
• Packaging is 100% recyclable
• Made from 100% recycled materials with at least 35% post-consumer waste
• Packaging supplier purchases sustainable energy credits, resulting in boxes printed using 100% sustainable energy resources

“While our signature insole shape remains unchanged, we’re confident these product name and packaging updates will help more people discover and enjoy Superfeet, removing barriers that may prevent them from being active, comfortable and confident on their feet,” says Linda Balfour, vice president of marketing. “And when that happens, people can do more of what they love and live happier, healthier lives.”

The new Superfeet product names will go live July 11, 2023, at www.superfeet.com.

For media inquiries, please contact Rob Steffens, rob.steffens@rygr.us.

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ABOUT SUPERFEET WORLDWIDE: For more than 45 years, Pacific Northwest-based Superfeet has been creating innovative insoles featuring the Superfeet^® shape, helping millions of people worldwide experience unparalleled comfort, pain relief, and performance. Today, through the latest advancements in 3D-printing technology, Superfeet is breaking down barriers associated with custom products by providing easier access to state-of-the-art personalized fit. Superfeet gives 1% of sales and countless volunteer hours to help others shape a strong foundation for a healthy future. For more, visit superfeet.com.