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686 Finds Perfect Fit with Backbone as Agency of Record

June 28, 2023

Media Contact

Max Krapff Backbone 970.963.4873 ext. 1174

LOS ANGELES (June 28, 2023) – 686, the veteran snowboard, ski and technical apparel brand, has signed with Backbone for public relations, affiliate and influencer management services.

“We love that 686 is one of the pioneering snow brands from the early 90’s and the only one that is still independent, minority-owned and founder-led,” said Backbone Vice President of Public Relations, Ian Anderson. “We are excited to work with the brand through its next chapter of growth and innovation as it re-imagines snow and technical apparel, and help it become a true four-season performance apparel company.”

Founded in 1992, 686 merged Los Angeles street culture with mountain sport functionality. Recently, 686 introduced all-weather, technical lifestyle apparel to its line. From the mountains to the city streets, 686’s products are trusted by athletes, outdoor enthusiasts and fashion-forward individuals seeking cutting-edge apparel that stands up to the most extreme conditions.

“Backbone is a pillar in our industry and I’m stoked we get to work with each other. Their expertise in the active, outdoor lifestyle market along with authentic storytelling and passionate people who give a damn, make them an ideal partner for us. Together, we’ll elevate 686 to the next level,” said Founder and CEO, Michael Akira West.

For more information regarding 686, please direct inquiries to Max Krapff at


About 686

Born in the city and raised in the mountains, 686 is a direct product of a thirst for innovation combined with an open mind constantly searching for a way to alter the outcome of the future. Everything we do is based around people, passion and purpose with the goal to build the best performance products for our active-minded community. 686 is an independent, minority owned and Climate Neutral Certified technical apparel brand with deep roots in Snowboarding and Skiing for over 30 years. Discover & follow — @686

About Backbone Media

At Backbone, we are insiders of the outside world; we bring an expedition mindset and discipline specializations to hone, amplify, and stoke brands in the active lifestyle space and beyond. Backbone is an integrated marketing agency with capabilities in public relations, media, search marketing (SEO and SEM), analytics, affiliate marketing, social media, and marketplace advertising. Backbone has consistently been recognized as one of Outside Magazine’s “Best Places to Work” and has been shortlisted in the prestigious PRWeek Awards, illustrating you can cultivate a culture with work/life balance and execute award-winning work. Visit us in person in Denver or Carbondale, Colorado, online at, or on Instagram @backbonemedia