COVID-19 Stimulus Package Highlights

The following provisions are related to small businesses and access to Paycheck Protection Program (PPP) second draw loans. For additional information on obtaining PPP loans, view OIA’s webinar from March 2020 with Small Business Administration.

Additional expenses are now allowable and forgivable with PPP funds:

  • Covered worker protection expenditure. PPE and adaptive investments to help a loan recipient comply with federal health and safety guidelines or any equivalent state and local guidance related to COVID-19 during the period between March 1, 2020, and the end of the national emergency declaration.
  • Covered property damage costs. Costs related to property damage due to public disturbances that occurred during 2020 that are not covered by insurance.
  • Covered supplier costs. Expenditures to a supplier pursuant to a contract, purchase order, or order for goods in effect prior to taking out the loan that are essential to the recipient’s operations at the time at which the expenditure was made. Supplier costs of perishable goods can be made before or during the life of the loan.
  • Covered operations expenditures. Payment for any software, cloud computing, and other human resources and accounting needs.
  • These forgiven loans will not be counted as taxable income.

Specific Group Insurance Payments as Payroll costs:

  • Clarifies that other employer-provided group insurance benefits are included in payroll costs. This includes group, life, disability vision and dental insurance.
  • This provision applies to loans made before, on, or after 12/22/2020 (enactment date), including forgiveness of the loan.

PPP Second Draw Loans:

  • This “PPP second draw” loan will be for smaller and harder-hit business, with a maximum amount of $2 million.
  • To be eligible to receive a PPP loan, you must:
    • Have fewer than 300 employees
    • Have used (or will use) the full amount of your first PPP loan
    • Demonstrate at least a 25% reduction in gross receipts in the first, second, or 3rd quarter of 2020 relative to the same 2019 quarter.
  • Eligible entities must be a business, certain non-profit organizations, self-employed individuals, sole proprietors, independent contractors and small agricultural co-operatives
  • Loan terms:
    • Seasonal employers may calculate their maximum loan amount based on a 12-week period beginning February 15, 2019 through February 15, 2020
    • New entities may receive loans of up to 2.5x the sum of their average monthly payroll costs
    • Businesses with multiple locations that are eligible entitles under the initial PPP requirements may employ not more than 300 employees per physical location
    • Wavier of affiliation rules that applied during initial PP loans apply to a second loan
    • An eligible entity may only receive one PPP second draw loan
  • Loan forgiveness: borrowers of a PPP second draw loan would be eligible for loan forgiveness equal to the sum of their payroll costs, as well as covered mortgage, rent, and utility payments, covered operations expenditures, covered property damage costs, covered supplier costs, and covered worker protection expenditures inured during the covered period. The 60/40 cost allocation between payroll and non-payroll costs in order to receive full forgiveness will continue to apply.
  • Guidance to prioritize underserved communities: directs the SBA Administrator to issue guidance addressing barriers to access to capital for underserved communities no later than 10 days after enactment
  • Application of Exemption Based on Employee: extends existing safe harbors on restoring full time employees (FTE) and salaries and wages.
    • Specifically, applies the rule of reducing loan forgiveness for the borrower reducing the number of employees retained and reducing employees’ salaries in excess of 25 percent.

Increased Ability for PPP Borrowers to Request an Increase in Loan Amount due to Updated Regulations:

  • Requires SBA to release guidance to lenders withing 17 days of enactment that allows borrowers who returned all or part of their PPP loan to reapply for the maximum amount applicable so long that they have not received forgiveness
  • This section allows borrowers whose loan calculations have increased due to changes in interim final rules to work with lenders to modify their loan value regardless of whether the loan has been fully disbursed, or if Form 1502 has already been submitted

Eligibility of 501(c)(6) and Destination Marketing Organizations for Loans Under PPP:

  • Expands eligibility to receive a PPP loan to include the following organizations –
    • 501(c)(6) if:
      • The organization does not receive more than 15 percent of receipts from lobbying
      • The lobbying activities do not exceed $1 million during the most recent tax year that ended prior to February 15, 2020
      • The organization has fewer than 300 employees
      • Professional sports leagues or organizations with the purpose of promoting or participating in a political campaign or other political activities are not eligible under this section
    • Destination Marketing Operations if:
      • Sections 1-3 above, and
      • The destination marketing organization is registered as a 501(c) organization, a quasi-government entity, or a political subdivision of a state or local government

      Prohibition on use of Loan Proceeds for Lobbying Activities:

      • Proceeds of the covered loan may not be used for lobbying activities, as defined by the Lobbying Disclosure Act, lobbying expenditures related to state or local campaigns, and expenditures to influence the enactment of legislation, appropriations, or regulations

      Limitations on Eligibility:

      • Businesses or organizations that were not in operation on February 15, 2020 are not eligible for a second draw PPP loan
      • This was the case for initial PPP loan
      • Eligible entities that receive a grant under the Shuttered Venue Operator Grants will not be eligible for a PPP second draw loan

      Direct Appropriations:

      • $284.45 billion for PPP, including:
        • $35 billion for first-time borrowers
        • $25 billion for second draw PPP loans
        • $15 billion for PPP loans issued by community financial institutions
        • $15 billion for PPP loans issued by certain small depository institutions
      • $15 million for the Minority Business Development Centers program
      • $50 million for PPP auditing and fraud mitigation
      • $3.5 million for Debt Relief program

THRIVE OUTSIDE PROFILE SERIES: David Buteyn

David Buteyn

Teacher, John Rex Middle School, Oklahoma City

Where the Oklahoma River runs through downtown Oklahoma City, there’s an incredible opportunity for kids to get outside and learn how to paddle. Thanks in part to a Thrive Outside grant from the Outdoor Foundation, RIVERSPORT Foundation (formerly the Oklahoma City Boathouse Foundation) partners with local schools to offer outdoor programming that is often the highlight of students’ days.

David Buteyn, a history teacher at John Rex Middle School, frequently bikes with his students to the riverfront for paddlesports and makes sure his students take full advantage of the Boathouse District. He’s seen first-hand how much of a positive impact regular outdoor time has on his students. We asked what makes this time so influential.

Tell us a little bit about the outdoor electives you run at John Rex Middle School.

We have an elective program every day except for Wednesday. I typically do the physical education ones, like biking and boating. At the beginning of the year, we run a boating elective where I’ll take about 10 to 15 students and we bike together to the Boathouse District, which is an Olympic training site with a lot of resources for the kids. We’ll paddle around for 30 to 40 minutes, then bike back to school.

Getting the opportunity to kayak on the river is really, really cool. We also have after school programs a lot of kids participate in right after dismissal, where the kayak coach will take them down to the water and they’ll do things like weight lifting, training, cardio, and, of course, paddling. They get involved in regattas and races. We don’t have a lot of the traditional sports other middle schools have, so our hope is to give kids the opportunity to get involved in something that helps them stay in shape, get outside, and get interested in kayaking and the outdoors. One of our long-term goals is also to help students use these skills to qualify for college scholarships.

Does this outdoor time have a positive impact on your students’ academics?

We require our students to be caught up on their schoolwork in order to participate in electives, otherwise they have to go to study hall. That means they’d be catching up during that last hour of the day instead of going to their elective. They get to choose at the beginning of the year what their electives are, so no kid wants to be stuck in study hall. These are things they enjoy and want to participate in. So that has been a really good incentive for these kids to stay up in their schoolwork. We don’t want that to hang over their heads, but at the same time, it’s important to get their work done. This is the thing that keeps them honest and accountable.

How else have you seen these outdoors programs influence your students?

This program definitely has a positive influence on their mood. We have some students who come from rough backgrounds, like any teacher would. It’s night and day—we’ll go on a bike ride and I’ll ride up next to a kid, and they’ll have a smile on their face, the wind in their hair, and all of a sudden they’re having a good time. We’re outside of school, and they become different people at that point. It’s really cool to have those types of experiences and conversations with kids when we’re out in the world and they’re having a good time and they’re with their friends. Not every teacher can have that sort of openness with their students, and I’m really thankful that I’m a person the kids can come to, whether it’s inside the school walls or outside.

How has your own outdoor experience growing up influenced you?

Getting outside has always been a passion of mine. I have a twin brother and we’re very active people. We played sports in the street and I started snowboard lessons when I was in kindergarten. I’ve been shredding ever since. I played rugby in college, so I knew when I started teaching that I wanted to incorporate sports or physical education in some way to what I was doing. Because I grew up being comfortable on a bike and a kayak, it was a natural fit for me to lead this program when the opportunity came up for me. It can be stressful to lead students on bikes through the city, but for me it was a perfect fit so I could take my passion for the outdoors and show them how much fun we could have.

How do you hope that these outdoor experiences will influence your students later in life?

Especially at their age, these kids are just so natural with technology. They’re so immersed in their phones and their computers. They’re looking at their Chromebooks a lot of the day at school, too, so I think it’s really cool to be able to take them away from the apps and the screens, especially during the school day. As they go into high school and college and become adults, I would hope that they would develop a passion similar to mine—wanting to go break a sweat, wanting to be outside and run around and have some fun. You’re never too old to have some fun outside.

New ban on products made with forced labor in Xinjiang, China

The Trump administration announced last week that it would ban all inbound shipments containing cotton or any cotton products – including textiles and apparel – originating from the Xinjiang Production and Construction Corps (XPCC) due to forced labor and human rights concerns.

The XPCC is a paramilitary organization that is responsible for most of the cotton production and harvest in the Xinjiang Uighur Autonomous Region (“XUAR”) of China. The U.S. Department of Agriculture estimates that XUAR’s cotton harvest accounts for more than 80 percent of China’s overall cotton production.

This action is the latest in the administration’s effort to combat forced labor and other human rights violations in the Xinjiang region, home to China’s Muslim Uyghur community.

In September of 2020, the U.S. Customs and Border Protection (CBP) announced it would detain imports suspected of being made with forced labor from the following entities in XUAR:

  • Xinjiang Junggar Cotton and Linen Co. and its subsidiaries – Cotton
  • Hefei Bitland Information Technology Co. – Computer parts
  • Yili Zhuowan Garment Manufacturing Co. – Apparel products
  • Baoding LYSZD Trade and Business Co. – Apparel products
  • Lop County No. 4 Vocational Skills Education and Training Center – All products
  • Lop County Hair Product Industrial Park – Hair products

In July of 2020, the administration listed the XPCC as a specially designated national (SDN) under U.S. sanctions laws enforced by the Office of Foreign Asset Controls (OFAC) by the Treasury Department; this bars all transactions that benefit the XPCC or its subsidiaries and affiliates with a 50-percent-or-greater controlling share by XPCC. The Commerce Department has also placed companies connected to the Xinjiang region on its Entity List subject to technology export controls.

In addition, the Senate may consider the House-passed Uighur Forced Labor Prevention Act (H.R.6210/S.3471) before the end of the year. As currently drafted, the bill includes the following provisions:

  • A requirement for the administration to develop an action plan to address forced labor in the XUAR.
  • A prohibition starting 120 days after enactment of the importation of all goods produced, in whole or in part, in the XUAR, based on a presumptive link to forced labor – unless the importer can provide clear evidence to the contrary.
  • A requirement that SEC-reporting companies include new disclosures about any nexus to the XUAR.

It is possible that the bill’s provisions could be amended before a final vote in the Senate. We will keep you posted on any developments.

To learn more about this important issue and the impact on outdoor companies, check out this OIA webinar from September.

Help Victims of Hurricanes Eta and Iota

On November 3, Hurricane Eta made landfall off the coast of Nicaragua as a category 4 hurricane, before slowly moving across much of Central America. The constant heavy rains and 140+ mph winds caused catastrophic, life-threatening flash floods, mudslides, and devastating infrastructural damage.

Devastatingly, on November 17, the area was struck once again by Hurricane Iota, a second category 4 storm, causing further catastrophic damage to many of the same areas still reeling from the storm weeks prior. Hundreds of thousands of people have lost everything they own, and hundreds are feared dead.

As one example, the community of Puerto Cabezas, Nicaragua, home to more than 60,000 people, 95% of the buildings lost their rooves and many were completely decimated. Community members and relief workers alike are sleeping in tents and under makeshift tarps. Hundreds of thousands are without food, water or other essential supplies, as reported by one of LifeStraw’s non-profit partners.

To aid in relief efforts, LifeStraw has teamed up with a number of nonprofits, including Food for the Poor, Global Citizen USA, ANF Nicaragua, Feed the Hungry Nicaragua, and Global Response Management. LifeStraw will be sending water filtration supplies to these organizations to assist in disease prevention.

Emergency relief efforts are ongoing, and it will take months, if not years, to rebuild many of the communities affected by these two hurricanes. The outdoor industry has a lot if can offer to support these efforts. The following items have been identified by our partners as critical needs:

  • Tarps and tents
  • Sleeping bags
  • Sleeping mats and cots
  • Mosquito nets
  • Mosquito repellant and mosquito afterbite
  • Solar lanterns
  • Flashlights and batteries
  • MREs (with expiration beyond May 2021)
  • Disaster cleanup gear: shovels, rain boots, raincoats, work gloves, masks, buckets
  • First aid items
  • Life preservers
  • Hoses
  • Stoves (kerosene and LPG)

If interested in donating, please contact LifeStraw’s Social Impact Manager, Tara MacDowell, at TLM@lifestraw.com, who is coordinating relief shipments and distribution. If you would like to support LifeStraw’s relief efforts, we have also created a non-profit, Safe Water Fund to support additional supplies and donations of water filtration: https://charity.gofundme.com/o/en/campaign/hurricane-eta-emergency-relief

FAQ: 2020 BUREAU OF ECONOMIC ANALYSIS REPORT ON OUTDOOR RECREATION RELEASED

Outdoor Recreation Is an Economic Force; Accounts for Over 2 Percent of U.S. Gross Domestic Product

November 20, 2020

How is the Bureau of Economic Analysis (BEA) study different from the OIA economic study?
The featured BEA measures include gross output, a measure of outdoor recreation goods and services produced by domestic industries; and value added, a measure of the contribution of outdoor recreation industries to gross domestic product (the primary measure of economic activity in the nation). OIA’s study measures consumer spending on all gear-related expenses and associated travel for outdoor recreation, including spending on imported products.

How does the $842B nominal gross output ($788B real gross output*) contribution line up with the OIA’s $887 billion consumer spending on outdoor recreation?
Both are true, they just measure different economic contributors. The BEA satellite account measures gross output while OIA’s study measures consumer spending on all gear-related expenses and associated travel for outdoor recreation.

It is important to note; the BEA estimate only includes the wholesale and retail mark-ups applied to imported products while the OIA’s figures report all consumer spending.

* Current-dollar estimates are valued in the prices of the period when the transactions occurred—that is, at “market value.” Also referred to as “nominal estimates” or as “current-price estimates.” Chained-dollar (Real) estimates are calculated by taking the current-dollar level of a series in the base period and multiplying it by the change in the chained-type quantity index number for the series since the base period. Chained dollar estimates correctly show growth rates for a series but are not additive in periods other than the base period.

What is the methodology of the OIA Outdoor Recreation Economy Report?
BEA’s analysis for the time period 2012-2019 was just released on November 10. We have not had an opportunity to review the methodology at this point, but what we do know is that our economic report is based on consumer spending, while the BEA’s numbers are focused on measuring gross output and value added.

Essentially, our economic report – which is basic economic input-output modeling – starts with the consumer and works down to the manufacturing/imports point. The BEA goes the opposite direction, starting with production in manufacturing and other industries and works up to the consumer. This approach uses different data sets and methods which accounts for differences, too.

What is the difference between gross output and value added (or GDP)?
Gross output (GO) is the measure of total economic activity in the production of goods and services. It is a much broader measure of the economy than gross domestic product (GDP), which measures final output (finished goods and services).

Election 2020 Outcome Outlook

This article was published Thursday, Nov. 5. For updates as of Nov. 10 and a deeper dive into these insights, watch our Post-Election Analysis webinar.

At the time of publication, the Associated Press has declared a presidential victor in all but a handful of states, leaving pivotal Georgia, Nevada, North Carolina and Pennsylvania up in the air. A few key Senate seats, including two in Georgia and one in North Carolina and more than 30 House seats, are also too close to call. But with help from our D.C.-based consultants at Forbes Tate Partners, we’ve gamed out the various potential scenarios to explore what the White House and Congress could look like, who are likely to be key players on our issues, what can we expect between now and inauguration and how the outcomes might influence our work moving forward.

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The House of Representatives

Democrats Poised to Hold the House, But Republicans Gain More Seats Than Expected

What Does This Mean: Democrats will retain control of the House but fell well short of expectations to pick up between 10 and 15 seats. In fact, Republicans may still gain some seats, narrowing the Democratic majority. While we believe the House will remain active on climate issues in the new Congress, it’s possible that, combined with Republicans likely retaining the Senate, Democrats might temper their ambitions when it comes to putting together a climate package. Likewise, while we could see additional protections for public lands and waters, Speaker Nancy Pelosi (D-CA) will have to be mindful of what she brings to the floor given her possible reduced majority. On trade, the House will likely continue to prioritize labor and environmental protections in any trade deals, as well as—for the first time—binding climate provisions.

While we believe the House will remain active on climate issues in the new Congress, it’s possible that, combined with Republicans likely retaining the Senate, Democrats might temper their ambitions when it comes to putting together a climate package. Likewise, while we could see additional protections for public lands and waters, Speaker Nancy Pelosi (D-CA) will have to be mindful of what she brings to the floor given her possible reduced majority.

The Senate

Republicans Likely to Hold Senate

What Does This Mean: While control of the Senate is still officially undecided, it is likely that Republicans will retain control. One or both of the Senate races in Georgia could go to a run-off in January, and the Republican candidate would be favored in both races. Democrats picked up seats previously held by Republicans in Arizona and Colorado, while Republicans flipped Alabama. As we saw with the Great American Outdoors Act, we could still see movement on recreation and conservation issues with a Republican Senate, though it will be tougher to pass more robust climate initiatives. Passage of the United States-Mexico-Canada Agreement (USMCA) suggests that a Democratic House and Republican Senate could work together on international trade issues.

As we saw with the Great American Outdoors Act, we could still see movement on recreation conservation issues with a Republican Senate, though it will be tougher to pass more robust climate initiatives. Passage of the United States-Mexico-Canada Agreement (USMCA) suggests that a Democratic House and Republican Senate could work together on international trade issues.

The White House:

Biden Has a Clearer Path to Victory

What Does This Mean:  While the race has not yet been officially called (though that could happen as soon as today), indications are that Biden will win the presidency by successfully flipping Arizona, Wisconsin, Michigan and Pennsylvania. Aggressive action on climate will remain a top priority for his administration, but if Republicans maintain control of the Senate, Democrats will likely set aside more ambitious plans. The Great American Outdoors Act shows how Republicans and Democrats can work together on conservation issues and additional public lands and waters protections. On trade, Biden will prioritize “Made in America” and a more multilateral approach to trade disputes, relying on dialogue and negotiation rather than punitive tariffs. That being said, China Section 301 tariffs are likely to remain for the foreseeable future. Biden and the Democratic House will push Senate Republicans on strong labor and environmental and climate provisions in any new trade deals, using USMCA as a model.

 

The Cabinet

New Faces Likely, Whoever Wins

What Does This Mean: Obviously, with a Biden presidency, we will see new leadership at Interior, Commerce, the Office of the United States Trade Representative and other agencies, with dramatically different priorities on issues affecting the outdoors and the outdoor industry. Should Biden win, his nominees for those positions will be released over the next several weeks. With a Republican-controlled Senate, he may be compelled to send over more moderate nominees.

The Key Committees and Chairs

Republicans have term limits on their chairs. Democrats do not, and they appoint committee chairs and ranking members based on seniority.

House Natural Resources

  • Raul Grijalva (D-AZ) retains the chairmanship.
  • OIA will have a great opportunity to work with Chairman Grijalva on conservation, streamlining the permitting process, promoting diversity in the outdoors, implementing the Great American Outdoors Act and combating climate change.

House Ways & Means

  • Richard Neal (D-MA) will remain chairman.
  • OIA anticipates that one of our key outdoor champions, Earl Blumenauer (D-OR), will continue as chair of the trade subcommittee and work with us on our balanced trade agenda.

Senate Energy & Natural Resources

  • Senator John Barrasso (R-WY) will likely take over from Senator Lisa Murkowski (R-AK) who is term-limited. Senator Joe Manchin (D-WV) is ranking member.
  • The outdoor community worked closely with Senator Manchin on passing the Great American Outdoors Act. Senator Barrasso helped lead the effort to pass America’s Conservation Enhancement Act.

Senate Environment & Public Works

  • Senator Shelley Moore Capito (R-WV) is the likely incoming chair, with Senator Barrasso (R-WY) moving over to Energy and Natural Resources.
  • Senator Tom Carper (D-DE) a longtime friend of the industry on climate and public lands and is ranking member.

Senate Finance

  • If Republicans maintain control, the gavel could pass to Senator Mike Crapo (R-ID), as the current chair, Senator Chuck Grassley (R-IA), is term-limited. Senator Ron Wyden (D-OR) will continue as ranking member.
  • Senator Wyden is a longtime supporter of the outdoor industry and has led several initiatives in the past consistent with our balanced trade agenda, including the U.S. OUTDOOR Act. Senator Crapo, in fact, was also a lead sponsor of the OUTDOOR Act and worked closely with outdoor companies on miscellaneous tariff bills and the Generalized System of Preferences (GSP).

Prospects for a Lame Duck

We have seen early signals that Senate Majority Leader Mitch McConnell (R-KY) and Speaker Pelosi will push for a Covid-relief package in the lame duck session, in addition to an omnibus spending bill to keep the government open through the end of the fiscal year. It is unclear, however, if an outgoing President Trump will have any interest in working with congressional leadership on either issue. It is possible that Congress could pass a short-term spending bill and consider the broader spending bill and Covid relief when the new Congress is sworn in in January.

OIA Policy Alert: LWCF Delay at the Department of the Interior

Washington, D.C. – Today, OIA Executive Director Lise Aangeenbrug made the following statement after the Department of the Interior (DOI) failed to provide a list to Congress detailing which Land and Water Conservation Fund (LWCF) projects should be funded under the Great American Outdoors Act (GAOA):

“We are deeply concerned by the agency’s failure to meet this straightforward statutory requirement. This delay stifles new outdoor projects from getting off the ground and keeps LWCF funding from flowing to communities that desperately need this money. When the Great American Outdoors Act was enacted earlier this year, it was met with great fanfare from the outdoor industry, members of Congress from both parties and the administration. For agency officials to drag their feet on implementing the most significant conservation law in a generation is not only perplexing, it demands an explanation.”
 
GAOA provides $900 million in permanent annual funding for the Land and Water Conservation Fund and addresses the nearly $20 billion deferred maintenance backlog on federal public lands. 
 

Policy Alert: Outdoor Industry Applauds Introduction of the ‘Ocean Based Climate Solutions Act’

BOULDER, Colo. – Outdoor Industry Association (OIA) commends Congressman Raul Grijalva (D-Ariz.) for introducing the “Ocean Based Climate Solutions Act” today. The bill would authorize federal funding for the National Oceanic and Atmospheric Administration to invest in ocean-based solutions to greenhouse gas emissions and conservation of coastal communities, as well as outline a national policy to protect 30 percent of the ocean by 2030.

“This landmark proposal leverages the power of conservation to combat climate change and positions our coastal communities to be an integral part of the solution,” said Executive Director of OIA, Lise Aangeenbrug. “Further, it focuses on establishing social and economic criteria to ensure our public lands and waters remain accessible, where appropriate, to all Americans and the businesses that rely on them. It is essential to have the right balance between conservation and providing Americans the access they need to thrive outside and participate in our robust outdoor recreation economy. We are pleased to see Rep. Grijalva’s legislation achieves this important balance.”

OIA’s 2020 Policy Platform, released in October 2020, supports the swift scale-up of natural climate solutions as a strategy for both climate mitigation and climate resilience across a variety of lands, waters, and habitat types – including the forests, rivers, lakes, streams, oceans, and coastal areas.

The bill awaits consideration by the House Committee on Natural Resources.

2020 Membership Dues Deferral

We recognize that the Coronavirus pandemic has put many companies, small and large, in a very difficult financial position. Our priority is supporting you through this challenging time. That is why we created the COVID-19 Resource Hub and why we have decided to defer OIA membership payments.

Current OIA members will have 120 days (expanded from the usual 30-day grace period) to pay their renewal invoice. You will continue to retain your full membership status and all of your OIA membership benefits for up to 4 months after your anniversary date.

In addition, we are waiving all initiation fees for new and renewing members.

If you have questions or would like more information, please reach out to our membership team at membership@outdoorindustry.org.

We are here for you. Together We Are A Force.

Outdoor Foundation and Winnebago Industries Foundation Support Communities to Thrive Outside

Outdoor Foundation and Winnebago Industries Foundation Support Communities to Thrive Outside

EDEN PRAIRIE, MINNESOTA, October 6, 2020 – More kids and communities will build meaningful connections to nature through the Winnebago Industries Foundation’s partnership support to Thrive Outside, an Outdoor Foundation collective impact initiative. During the month of October, Winnebago Industries will celebrate outdoor equity partners and inspire employees, family and friends to do good deeds and GO outdoors during its GO for Good Challenge.

“Thrive Outside is designed to create healthy individuals, communities and economies by making the outdoors a habit,” said Stephanie Maez, Outdoor Foundation managing director. “Centering community leadership and voice, Thrive Outside communities ensure that all people feel a connection with nature and realize the health and mental health benefits the outdoors provide.”

Launched in 2019, Thrive Outside provides multi-year capacity building grants to diverse communities to create or strengthen partnerships between existing local organizations such as schools, Boys and Girls Clubs, YMCAs and nonprofit conservation and outdoor organizations that engage kids and families in repeat and reinforcing positive outdoor experiences. Atlanta, San Diego, Oklahoma City and Grand Rapids, Mich. are the first Thrive Outside communities, with an additional four communities activating in 2021.

“Winnebago Industries and the Winnebago Industries Foundation strive to connect people with transformative outdoor experiences. We also are strong believers in the power of people working together to strengthen the communities they call home,” said Michael Happe, Winnebago Industries President and CEO. “As our team members kickoff a month of giving and outdoor wellness, we are thrilled to announce this partnership with the Outdoor Foundation, outdoor industry colleagues and communities across the country.”

To participate in the WGO for Good Challenge simply do a good deed, engage in an outdoor adventure, and inspire your friends and family on social media with #GOforGood.

About Winnebago Industries and Winnebago Industries Foundation

Winnebago Industries, Inc. is a leading North American manufacturer of outdoor lifestyle products under the Winnebago, Grand Design, Newmar and Chris-Craft brands, which are used primarily in leisure travel and outdoor recreation activities. The Company builds quality motorhomes, travel trailers, fifth wheel products and boats. Winnebago Industries has multiple facilities in Iowa, Indiana, Minnesota and Florida. The Company’s common stock is listed on the New York Stock Exchange and traded under the symbol WGO.

The Winnebago Industries Foundation seeks to inspire new generations of outdoor enthusiasts, mobilize resources to reach people in need, and support employee volunteers to build strong communities where we work, live and explore. We focus our community investment in three impact areas: outdoors, access, and community. Learn more at https://winnebagoind.com/community.

About the Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, is a national 501(C)(3) nonprofit organization dedicated to getting people outside for their health, the health of communities and the health of the outdoor industry. Through community investment and groundbreaking research, the Outdoor Foundation works with many partners to get more people outside more often. Visit outdoorfoundation.org for more information.

Winnebago Industries Contact: Sam Jefson – Public Relations Specialist – 641-585-6803 – sjefson@wgo.net

Outdoor Foundation Contact: Andriana Rogers – Marketing Communications Manager – 720-629-3542 – arogers@outdoorindustry.org
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