Outdoor Retailer NPD TREND BREAKFAST: RETAIL AND CONSUMER TRENDS IN THE OUTDOOR MARKETPLACE

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Live Date: Friday, June 10, 2022

Join NPD for a fast-paced, informative “Outdoor Trend” breakfast session.  This is a “must-attend” event for those interested in understanding retail trends and sales in outdoor.  This session will provide an in-depth update on what’s driving consumers and what they’re spending money on.  In today’s complex retail environment, this session is critical to staying up to date on retail sales and consumer insights. Matt Powell and Julia Clark Day are experts on the marketplace and will talk about what’s selling and the critical why behind the buy.  If you are looking for an understanding of current retail market trends and consumer dynamics, this session will give you a birds-eye view.   

Presenters: Matt Powell, Vice President, Senior Sports Industry Advisor, and Dirk Sorenson, Executive Director, Industry Analyst, The NPD Group 

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Outdoor Retailer Education Session: State of The Outdoor Market Summer 2022

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Live Date: Thursday, June 9, 2022

Join OIA for a presentation on participation in outdoor activities, consumer trends in outdoor, supply chain disruptions, pandemic-to-endemic outdoor habits, and consumer perspectives. Learn what the data is telling us about supply and demand, increased diversity across the participation base, the new consumer journey into the outdoor market, and what opportunities lie ahead of us post-pandemic. Kelly Davis, Director of Research for OIA, will discuss business, participation, buying behaviors and social trends and how they impact the outdoor market.  Expect to walk away from this session with a clear view of current activity in the outdoor market and to know what the future likely has in store for outdoor market players over the next year.

Presenter: Kelly Davis, Director of Research, Outdoor Industry Association

Outdoor Retailer Industry Lunch: Collective Impact in Action

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Live Date: Thursday, June 9, 2022

Through community investment and groundbreaking research, the Outdoor Foundation’s Thrive Outside Initiative works with partners across the country to address outdoor equity barriers and help make the outdoors accessible for all. The collective impact model is the foundation upon which the Thrive Outside Initiative is built. Collective impact brings people together—in a structured way—to achieve social change.

Learn how the Outdoor Foundation and our Thrive Outside Communities are working to integrate the collective impact model to drive equity and systems change in the outdoors. Panelists will share their experiences working through a collective impact model, connecting youth and families from historically marginalized communities with nature, and addressing the outdoor equity barriers that exist in communities.

Moderator: Jacob Fisher, Program Coordinator, Outdoor Foundation

Panelists:

Akiima Price, Director, Thrive Outside Washington D.C.

Heather Rossetti, Manager, Thrive Outside San Diego

Outdoor Retailer Education Session: State-Based Equity Funds

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Live Date: Thursday, June 9, 2022

Access to the outdoors is a basic human right – yet it’s one that has often been denied to many of our youth. As a result, our underrepresented kids haven’t had the chance to experience some of the best of New Mexico: its outside world. In 2020, the New Mexico Outdoor Equity Fund opened to applications for the first time, awarding over $270,000 to 25 applicants across the state. It continues to support transformative outdoor experiences that foster stewardship and respect for lands, waters, and cultural heritage. During this OR session, hear from Angel Peña, executive director of Las Cruces-based Nuestra Tierra Conservation Project and one of the community leaders in New Mexico who created and advocated for this fund. The Outdoor Equity Fund has inspired similar programs throughout the country, and this session will also feature advocates and partners from other states enacting similar programming to work toward building an accessible outdoors for all. 

Moderator: Teresa Martinez, Executive Director, Continental Divide Trail Coalition

Panelists: 

Ángel Peña, Executive Director, Nuestra Tierra Conservation Project

Lesford Duncan, Associate Executive Director, Outdoor Outreach

Shirley Romero Otero, Founder and Executive Director, Move Mountains Youth Project Inc.

Outdoor Retailer Education Session: Ask OIA Anything On Trade

OIA’s international trade program is dedicated to promoting a stable and predictable trade environment for outdoor businesses of all sizes, from domestic manufacturers to those that utilize global value chains to bring product to market. Members of OIA’s Trade Advisory Council (OIATAC) meet regularly to provide advice and guidance on new initiatives to help the bottom line of outdoor companies and to collaborate and exchange new ideas and best practices as they navigate tariffs, supply-chain disruptions, shipping costs and other challenges to their businesses. Watch our presentation from Outdoor Retailer Snow Show 2022 to learn from OIA’s outside trade counsels from Sorini Samet & Associates and members of OIATAC on the latest federal trade updates, challenges to outdoor supply chains and how OIA members are responding.

Moderator: Richard W. Harper, Jr., Director of Government Affairs, Outdoor Industry Association 

Panelists: 

Ron Sorini, Principal, Sorini, Samet & Associates, LLC

Ben Christensen, Vice President of Operations, Simms Fishing Products 

Sara Bowersox, Senior Manager of Global Trade Compliance, Keen Footwear

 

Takeaways from the session include:

  • There is broad, bi-partisan support for getting even tougher on China with regard to trade. Punitive tariffs are likely to remain in place for some time.
  • While Congress and the administration focused on domestic priorities in 2021, there’s a chance we’ll see movement on some outstanding trade items early in 2022, like renewing the Generalized System of Preferences (GSP) and a package of miscellaneous tariff bills.
  • Outdoor companies are dealing with unprecedented challenges in bringing products to market, from high freight costs to congestion at US ports. Work on addressing these issues has gone up considerably. Some have found success in broadening partners in freight and logistics, adding more options.
  • Looking at the year ahead, outdoor companies are looking for any opportunity to help with their bottom line, from leveraging any duty savings, streamlining supply chains to developing multiple vendor relationships.