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2021 Special Report on Fishing

19.7 million females went fishing in 2020, a 10% participation increase in comparison with 2019. Youth and adolescent fishing skyrocketed last year, with 13.5 million youth ages 6 to 17 hitting the water. 5 million Hispanic Americans went fishing in 2020, the highest recorded volume in 14 years. Overall participation continues to increase, with nearly…

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Webinar: BEHIND THE NUMBERS: WHAT 2020’S RECORD OUTDOOR PARTICIPATION MEANS FOR THE FUTURE OF THE OUTDOORS

When: Tuesday, June 22 Speakers: Stephanie Maez, Outdoor Foundation Melanie Borger, RIVERSPORT OKC and Thrive Outside Oklahoma City In 2020 the world witnessed incredible upheaval, and Americans across the country took to the outdoors in search of respite from COVID-19. Our 2021 Participation Report reveals that 7.1 million more Americans participated in outdoor recreation in…

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2021 Outdoor Participation Trends Report

In 2020 the world witnessed incredible upheaval, and Americans across the country took to the outdoors in search of respite from COVID-19. The 2021 Outdoor Participation Trends Report, commissioned by the Outdoor Foundation, reveals that in 2020, 53 percent of Americans ages 6 and over participated in outdoor recreation at least once, the highest participation…

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Support Colorado Outdoor Equity Grant Program

We urge you to express your support for a bill to create an Outdoor Equity Grant Program in Colorado: HB21-1318. If enacted, the program will connect more Colorado youth and their families to the benefits of our state’s public lands and will be funded by portions of lottery money that are currently allocated to the…

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Webinar: Thriving People + Planet — Confronting Threats to the Outdoors

Speakers: Lise Aangeenbrug – Executive Director, Outdoor Industry Association Representative Joe Neguse (D-CO-02) – Chairman of the House Natural Resources Committee’s Subcommittee on National Parks, Forests, and Public Lands Key Takeaways: 1. For the outdoors to thrive, it must be open and accessible to all. 2. The American Jobs Plan is a historic opportunity to make a…

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A Washington Town Hall on Trade for Outdoor Companies

When: Wednesday, May 5 OIA Director of Government Affairs Rich Harper will lead a discussion with OIA’s outside trade counsels, Ron Sorini and Andrew Samet, on the wide range of issues that impact global supply chains of critical importance to outdoor companies. Sorini, Samet & Associates has represented OIA for over 15 years, helping our…

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Webinar: ​​​​​​2021 E-Commerce Growth in China for the North American Outdoor Industry

Speakers: Joseph Cooke, President and Co-founder of WPIC Marketing + Technologies; Todd Embley, Host and Executive Producer of The Negotiation podcast Is growing your brand in the world’s largest online market on your organization’s trajectory for the next year? As the world emerges from the COVID pandemic, do you see opportunity for market growth across…

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2021 Special Report: New Outdoor Participant (COVID and Beyond)

Amidst the COVID-19 pandemic restrictions, more Americans have turned to the outdoors, some for the first time and others for the first time in many years. These new outdoor participants represent an unprecedented opportunity to grow and diversify the outdoor community. But to capitalize on this opportunity, we need to better understand these participants. Outdoor…

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Webinar: 2021 Threats to the West and the Best Policies to Address Them

Speakers: Dave Metz, Partner and President, FM3 Research Lori Weigel, Principal, New Bridge Strategy The 11th annual Conservation in the West survey sponsored by Colorado College’s State of the Rockies Project is the most comprehensive view of Western-state voters’ attitudes about conservation issues and challenges. In years past, the survey has focused on issues such…

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WEBINAR: Sustainability in Today’s Digital Climate

We are faced with a new season where selling virtually and digitally is vital. In this webinar, we will introduce you to Accelerate by RepSpark and cover the lessons learned from other brands during this transition. Get ready as we cover new ways of: Making transactions easier for buyers How going digital is sustainable to your…

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