Watch our discussion about the retail sales trends that dominated the outdoor industry in 2023, our forecasted trends for 2024, and how you can leverage retail sales data to make informed decisions and drive revenue growth.
Continue reading2023 Special Report on Hunting
The 2023 Special Report on Hunting and the Shooting Sports provides a comprehensive look at the more than 14 million Americans ages 6 and over who participated at least once in hunting with both firearms and archery equipment in 2022.
Continue reading2023 Special Report on Fishing
Whether fishing on lakes, rivers, streams, or seas, millions of Americans were united in 2022 by the love of fishing. For the thirteenth consecutive year, OIA’s philanthropic arm, Outdoor Foundation, has partnered with the Recreational Boating & Fishing Foundation (RBFF) to produce the Special Report on Fishing.
The report provides a comprehensive review of fishing participation trends, including detailed information on specific fishing categories and audiences. Here are some key findings from the report:
- In 2022, 54.5 million Americans ages 6 and over took to the nation’s waterways to enjoy recreational fishing, a 4 percent increase from 2021.
- Fishing participation among Hispanic people ages 6 and over has increased about 45 percent over the last decade.
- Over the last decade, female participant numbers grew nearly 4 million, from 16 million in 2012 to 19.8 million in 2022. Females represented 36 percent of total anglers and 42 percent of first-time participants.
- New anglers are younger, more diverse, and highly socially connected.
- Only 18 percent of anglers typically fished alone, reiterating that fishing remained a shared activity in 2022.
Data continues to underscore the critical importance of introducing fishing at a young age, as 86 percent of current fishing participants fished before the age of 12. That’s why programs like Outdoor Foundation’s Thrive Outside Initiative are so important, as they help youth access the outdoors – youth participation in Thrive Outside increased 175% in 2022. Learn more about our work to make the outdoors more equitable and accessible here.
For press inquiries, contact Chris@dennyink.com.
Did you know? OIA members have exclusive access to our library of industry-leading research on participation trends, market forces, consumer insights, and more. You can explore all of OIA’s research benefits here.
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Webinar: What the FTC’s Green Guides Mean for Your Brand
Members-only Webinar
Live Date: July 25, 2023 at 10 am MT
Consumer interest in supporting environmentally conscientious products continues to influence purchasing decisions and, with it, brands’ product development and marketing strategies. The Federal Trade Commission’s (FTC) Green Guides provide information to brands and retailers on avoiding unfair or deceptive environmental-related marketing claims. As the number of claims has been increasing on more types of products, concerns about consumer fraud have also grown.
The FTC issued record million-dollar penalties against some major retailers for deceptive environmental claims in 2022 and began an overall public review process of the Green Guides late last year. The claims being assessed include those that related to: Carbon Offsets and Climate Change, Compostable, Degradable, Ozone Safe / Ozone Friendly, Recyclable, Recycled Content, Energy Use / Energy Efficiency, Organic, Sustainable and Regenerative. As part of its ongoing review, FTC held a workshop on “recyclable” claims on May 23.
Experts Allie Sauers, associate, international trade at Sorini, Samet & Associates, Akshay Sinha, senior advisor, global policy development and Asia-Pacific affairs at Sorini, Samet & Associates, and Maria Celis, Of Counsel at Neville Peterson LLP and General Counsel at JO Cosmetics will provide background on the current Green Guides, the FTC’s objectives in the review underway and scope for public comment, and the likelihood of revisions and rulemaking. The webinar will also look at developments at the State level and related developments in the European Union. Attendees will leave this session with a better understanding of the current Green Guides landscape and how it could impact their brand strategy.
Together we are a force for collective action. Join us.
Webinar: 2023 Outdoor Participation Trends Deep Dive
Members-only Webinar
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Date: June 29, 2023 at 1 pm MT
168.1 million – that’s how many Americans ages six and older participated in outdoor recreation in 2022. That’s a record high. Who’s driving this participation? And how are they participating? And where?
Join OIA’s Research Director Kelly Davis on June 29th for a deep dive into key insights from the report, including:
- The outdoor recreation participant base grew 2.3 percent in 2022 to a record 168.1 million participants or 55 percent of the U.S. population ages six and older.
- Although 2022 outdoor recreation included record numbers of participants and record high participation rates (especially amongst families and youth), the number of outings per participant declined in 2022 for the first time since the pandemic began in 2020.
- The outdoor recreation new participant base became more diverse in 2022 including increases in participation among Black people, Hispanic people, and LBGTQIA+ people.
- Eighty percent of outdoor activity categories experienced participation growth in 2022 including large categories like camping and fishing, and smaller categories like sport climbing and skateboarding.
Together we are a force for insight. Join us.