What is social media listening?
Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.
Social Buzz Library
Each month the OIA Market & Consumer Insights department features insights and metrics on topics of interest or emerging trends from online conversations across millions of social media sources.
March 2016: Skijoring
Collaboration Over Competition
Fashion Revolution Day
Pop Up Retail
Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.