Social Media Listening

What is social media listening?

Social media listening is a research methodology that looks at online conversation from both a quantitative and qualitative perspective. It is a great way to understand what is happening in the marketplace right now and give foresight into what might be coming in terms of market trends or consumer behaviors.

Social Buzz Library

Each month the OIA Market & Consumer Insights department features insights and metrics on topics of interest or emerging trends from online conversations across millions of social media sources.

August 2016: Pokemon GO


Offers a deeper look into consumer-generated online discussion around key topics and identifies the implications and impact on outdoor.

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